<s>
Apple	B-Application
Maps	I-Application
is	O
a	O
web	O
mapping	O
service	O
developed	O
by	O
Apple	O
Inc	O
.	O
</s>
<s>
The	O
default	O
map	O
system	O
of	O
iOS	B-Application
,	O
iPadOS	B-Operating_System
,	O
macOS	B-Application
,	O
and	O
watchOS	B-Device
,	O
it	O
provides	O
directions	O
and	O
estimated	O
times	O
of	O
arrival	O
for	O
driving	O
,	O
walking	O
,	O
cycling	O
,	O
and	O
public	O
transportation	O
navigation	O
.	O
</s>
<s>
First	O
released	O
in	O
2012	O
,	O
Apple	B-Application
Maps	I-Application
replaced	O
Google	B-Application
Maps	I-Application
as	O
the	O
default	O
map	O
system	O
on	O
Apple	O
devices	O
.	O
</s>
<s>
While	O
exclusive	O
to	O
Apple	O
devices	O
,	O
it	O
can	O
be	O
accessed	O
on	O
non-Apple	O
devices	O
in	O
map-related	O
search	O
results	O
on	O
DuckDuckGo	B-Application
.	O
</s>
<s>
Apple	O
revealed	O
that	O
the	O
application	O
would	O
replace	O
Google	B-Application
Maps	I-Application
as	O
the	O
default	O
web	O
mapping	O
service	O
for	O
iOS	B-Application
.	O
</s>
<s>
Apple	O
also	O
announced	O
that	O
the	O
application	O
would	O
include	O
turn-by-turn	O
navigation	O
,	O
3D	O
maps	O
,	O
~	O
Flyovers	O
and	O
3D	O
maps	O
,	O
and	O
the	O
virtual	O
assistant	O
Siri	B-Application
.	O
</s>
<s>
Following	O
the	O
launch	O
,	O
Apple	B-Application
Maps	I-Application
was	O
heavily	O
criticized	O
,	O
which	O
resulted	O
in	O
a	O
public	O
apology	O
by	O
Apple	O
CEO	O
Tim	O
Cook	O
in	O
late	O
September	O
and	O
the	O
departure	O
of	O
two	O
key	O
employees	O
of	O
Apple	O
(	O
see	O
also	O
§Early	O
inaccuracy	O
)	O
.	O
</s>
<s>
Google	B-Application
Maps	I-Application
was	O
the	O
default	O
mapping	O
app	O
in	O
iOS	B-Application
from	O
the	O
first	B-Operating_System
generation	I-Operating_System
iPhone	I-Operating_System
in	O
2007	O
.	O
</s>
<s>
In	O
late	O
2009	O
,	O
tensions	O
between	O
Google	B-Application
and	O
Apple	O
started	O
when	O
the	O
Android	B-Application
version	O
of	O
Google	B-Application
Maps	I-Application
featured	O
turn-by-turn	O
navigation	O
,	O
a	O
feature	O
which	O
the	O
iOS	B-Application
version	O
lacked	O
.	O
</s>
<s>
At	O
the	O
time	O
,	O
Apple	O
argued	O
that	O
Google	B-Application
collected	O
too	O
much	O
user	O
data	O
.	O
</s>
<s>
When	O
Apple	O
made	O
iOS	B-Operating_System
6	I-Operating_System
available	O
,	O
Google	B-Application
Maps	I-Application
could	O
only	O
be	O
accessed	O
by	O
iOS	B-Operating_System
6	I-Operating_System
users	O
via	O
the	O
web	O
.	O
</s>
<s>
Although	O
Google	B-Application
did	O
not	O
immediately	O
launch	O
an	O
iOS	B-Application
version	O
Maps	O
,	O
shortly	O
after	O
the	O
announcement	O
of	O
Apple	B-Application
Maps	I-Application
,	O
Google	B-Application
did	O
add	O
a	O
Flyover	O
feature	O
to	O
its	O
virtual	O
globe	O
application	O
Google	B-Application
Earth	I-Application
.	O
</s>
<s>
Three	O
months	O
later	O
,	O
in	O
December	O
2012	O
,	O
Google	B-Application
Maps	I-Application
was	O
released	O
in	O
the	O
App	B-Application
Store	I-Application
.	O
</s>
<s>
This	O
version	O
of	O
Google	B-Application
Maps	I-Application
,	O
unlike	O
the	O
previous	O
version	O
,	O
featured	O
turn-by-turn	O
navigation	O
.	O
</s>
<s>
Shortly	O
after	O
it	O
was	O
launched	O
,	O
it	O
was	O
the	O
most	O
popular	O
free	O
application	O
in	O
the	O
App	B-Application
Store	I-Application
.	O
</s>
<s>
C3	O
Technologies	O
 '	O
imagery	O
was	O
later	O
used	O
for	O
the	O
Flyovers	O
feature	O
in	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
Earlier	O
in	O
2011	O
,	O
Apple	O
indicated	O
its	O
plan	O
for	O
a	O
mapping	O
service	O
when	O
it	O
stated	O
on	O
its	O
website	O
that	O
it	O
was	O
collecting	O
location	O
data	O
to	O
create	O
"	O
an	O
improved	O
traffic	O
service	O
in	O
the	O
next	O
couple	O
of	O
years	O
"	O
for	O
iPhone	B-Device
users	O
.	O
</s>
<s>
In	O
September	O
2012	O
,	O
when	O
Apple	B-Application
Maps	I-Application
was	O
released	O
,	O
a	O
“	O
source	O
”	O
connected	O
to	O
both	O
Google	B-Application
and	O
Apple	B-Application
Maps	I-Application
claimed	O
to	O
technology	O
website	O
TechCrunch	O
that	O
Apple	O
was	O
recruiting	O
Google	B-Application
employees	O
that	O
worked	O
on	O
Google	B-Application
Maps	I-Application
.	I-Application
</s>
<s>
In	O
the	O
first	O
year	O
after	O
its	O
release	O
,	O
Apple	B-Application
Maps	I-Application
received	O
a	O
number	O
of	O
improvements	O
which	O
solved	O
various	O
errors	O
in	O
the	O
application	O
.	O
</s>
<s>
In	O
2013	O
,	O
Apple	O
also	O
acquired	O
a	O
few	O
companies	O
to	O
improve	O
Apple	B-Application
Maps	I-Application
,	O
namely	O
HopStop	O
,	O
Embark	O
,	O
WifiSlam	O
,	O
and	O
Locationary	O
,	O
as	O
well	O
as	O
the	O
team	O
and	O
the	O
technology	O
of	O
the	O
company	O
BroadMap	O
.	O
</s>
<s>
During	O
WWDC	O
in	O
June	O
2013	O
,	O
Apple	O
announced	O
the	O
new	O
version	O
of	O
Apple	B-Application
Maps	I-Application
in	O
iOS	B-Operating_System
7	I-Operating_System
.	O
</s>
<s>
The	O
latter	O
feature	O
,	O
which	O
can	O
be	O
switched	O
on	O
and	O
off	O
,	O
was	O
introduced	O
to	O
record	O
the	O
most	O
frequently	O
visited	O
destinations	O
by	O
users	O
in	O
order	O
to	O
improve	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
On	O
September	O
18	O
,	O
2013	O
,	O
Apple	O
released	O
iOS	B-Operating_System
7	I-Operating_System
.	O
</s>
<s>
At	O
that	O
time	O
,	O
the	O
new	O
iPhone	B-Operating_System
5S	I-Operating_System
included	O
a	O
new	O
motion	B-Device
coprocessor	I-Device
,	O
the	O
M7	B-Device
,	O
which	O
can	O
identify	O
whether	O
a	O
user	O
is	O
walking	O
or	O
driving	O
in	O
order	O
to	O
adjust	O
the	O
navigation	O
mode	O
.	O
</s>
<s>
During	O
that	O
same	O
conference	O
,	O
Apple	O
announced	O
that	O
a	O
desktop	O
version	O
of	O
the	O
application	O
would	O
be	O
made	O
available	O
for	O
OS	B-Operating_System
X	I-Operating_System
Mavericks	I-Operating_System
.	O
</s>
<s>
On	O
October	O
22	O
,	O
2013	O
,	O
Apple	O
released	O
OS	B-Operating_System
X	I-Operating_System
Mavericks	I-Operating_System
and	O
the	O
desktop	O
version	O
of	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
The	O
desktop	O
version	O
was	O
similar	O
to	O
that	O
in	O
iOS	B-Operating_System
7	I-Operating_System
,	O
but	O
it	O
connected	O
with	O
the	O
Contacts	B-Operating_System
and	O
Calendar	B-Operating_System
applications	O
.	O
</s>
<s>
Additionally	O
,	O
the	O
desktop	O
version	O
enabled	O
users	O
to	O
send	O
locations	O
and	O
directions	O
to	O
other	O
devices	O
with	O
iOS	B-Application
.	O
</s>
<s>
On	O
September	O
17	O
,	O
2014	O
,	O
the	O
successor	O
of	O
iOS	B-Operating_System
7	I-Operating_System
,	O
iOS	B-Operating_System
8	I-Operating_System
,	O
became	O
available	O
.	O
</s>
<s>
Later	O
that	O
year	O
,	O
on	O
October	O
,	O
16	O
,	O
Apple	O
released	O
OS	B-Device
X	I-Device
Yosemite	I-Device
.	O
</s>
<s>
Neither	O
update	O
brought	O
any	O
major	O
modifications	O
to	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
However	O
,	O
the	O
feature	O
"	O
City	O
Tours	O
"	O
was	O
introduced	O
to	O
both	O
iOS	B-Application
and	O
OS	O
X	O
.	O
</s>
<s>
Also	O
,	O
Apple	B-Application
Maps	I-Application
results	O
were	O
shown	O
in	O
the	O
search	O
feature	O
Spotlight	B-Application
in	O
OS	B-Device
X	I-Device
Yosemite	I-Device
.	O
</s>
<s>
Later	O
in	O
2014	O
,	O
Apple	O
news	O
website	O
9to5Mac	O
reported	O
that	O
in	O
the	O
previous	O
months	O
a	O
number	O
of	O
Apple	B-Application
Maps	I-Application
employees	O
,	O
including	O
a	O
key	O
employee	O
,	O
had	O
left	O
the	O
company	O
to	O
work	O
for	O
Uber	B-Application
.	O
</s>
<s>
In	O
the	O
next	O
year	O
,	O
Apple	B-Application
Maps	I-Application
was	O
added	O
to	O
the	O
new	O
Apple	B-Device
Watch	I-Device
,	O
which	O
was	O
released	O
on	O
April	O
24	O
.	O
</s>
<s>
During	O
WWDC	O
on	O
June	O
8	O
,	O
2015	O
,	O
Craig	O
Federighi	O
,	O
Apple	O
's	O
senior	O
vice	O
president	O
of	O
Software	O
Engineering	O
,	O
announced	O
that	O
the	O
new	O
version	O
of	O
Apple	B-Application
Maps	I-Application
in	O
iOS	B-Operating_System
9	I-Operating_System
would	O
have	O
information	O
about	O
public	O
transportation	O
in	O
a	O
number	O
of	O
global	O
cities	O
.	O
</s>
<s>
The	O
function	O
also	O
became	O
available	O
for	O
OS	B-Operating_System
X	I-Operating_System
El	I-Operating_System
Capitan	I-Operating_System
and	O
watchOS	B-Device
2	I-Device
.	O
</s>
<s>
In	O
2016	O
,	O
Apple	B-Application
Maps	I-Application
opened	O
a	O
new	O
development	O
center	O
and	O
it	O
was	O
updated	O
for	O
watchOS	B-Device
and	O
iOS	B-Application
.	O
</s>
<s>
Apple	B-Application
Maps	I-Application
was	O
renewed	O
in	O
the	O
new	O
version	O
of	O
the	O
operating	O
system	O
and	O
received	O
several	O
new	O
features	O
,	O
including	O
"	O
Nearby	O
"	O
which	O
had	O
previously	O
been	O
exclusive	O
to	O
iOS	B-Application
.	O
</s>
<s>
The	O
development	O
center	O
focuses	O
on	O
the	O
development	O
of	O
Apple	B-Application
Maps	I-Application
and	O
employs	O
4,000	O
people	O
.	O
</s>
<s>
In	O
September	O
,	O
iOS	B-Operating_System
10	I-Operating_System
was	O
released	O
.	O
</s>
<s>
The	O
update	O
of	O
the	O
Apple	O
's	O
mobile	O
operating	O
system	O
was	O
accompanied	O
by	O
a	O
new	O
design	O
of	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
These	O
features	O
are	O
available	O
for	O
CarPlay	B-General_Concept
as	O
well	O
.	O
</s>
<s>
In	O
summer	O
2018	O
,	O
Maps	O
leader	O
Eddy	O
Cue	O
announced	O
major	O
updates	O
to	O
Apple	B-Application
Maps	I-Application
,	O
which	O
he	O
said	O
had	O
been	O
rebuilt	O
"	O
from	O
the	O
ground	O
up	O
"	O
using	O
map	O
data	O
Apple	O
had	O
been	O
quietly	O
gathering	O
for	O
the	O
past	O
four	O
years	O
.	O
</s>
<s>
In	O
September	O
2020	O
,	O
cycling	O
directions	O
were	O
added	O
to	O
Maps	O
alongside	O
the	O
public	O
rollout	O
of	O
iOS	B-Operating_System
14	I-Operating_System
,	O
iPadOS	B-Operating_System
14	I-Operating_System
,	O
and	O
watchOS	B-Device
7	I-Device
.	O
</s>
<s>
In	O
addition	O
,	O
Apple	O
announced	O
new	O
changes	O
to	O
the	O
"	O
Transit	O
"	O
feature	O
and	O
non-vehicle	O
directions	O
,	O
such	O
as	O
new	O
AR	O
walking	O
directions	O
and	O
the	O
ability	O
to	O
follow	O
transit	O
on	O
an	O
Apple	B-Device
Watch	I-Device
.	O
</s>
<s>
In	O
August	O
2021	O
,	O
native	O
ratings	O
and	O
a	O
photo	O
system	O
became	O
available	O
to	O
US	O
users	O
,	O
previously	O
using	O
Foursquare	B-Application
,	O
Yelp	B-Application
and	O
Tripadvisor	O
.	O
</s>
<s>
On	O
May	O
29	O
,	O
2022	O
,	O
Apple	O
began	O
testing	O
its	O
new	O
map	O
data	O
in	O
France	O
,	O
Monaco	B-Application
,	O
and	O
New	O
Zealand	O
,	O
with	O
the	O
final	O
version	O
launching	O
on	O
July	O
7	O
,	O
2022	O
.	O
</s>
<s>
During	O
Apple	O
's	O
annual	O
WWDC	O
conference	O
on	O
June	O
6	O
,	O
2022	O
,	O
Apple	O
announced	O
that	O
in	O
addition	O
to	O
France	O
,	O
Monaco	B-Application
,	O
and	O
New	O
Zealand	O
,	O
the	O
new	O
maps	O
would	O
be	O
expanded	O
to	O
Belgium	O
,	O
Israel	O
,	O
Liechtenstein	O
,	O
Luxembourg	O
,	O
Netherlands	O
,	O
Palestinian	O
Territories	O
,	O
Saudi	O
Arabia	O
,	O
and	O
Switzerland	B-Protocol
.	O
</s>
<s>
On	O
September	O
12	O
,	O
2022	O
,	O
Apple	O
published	O
the	O
new	O
Detailed	O
City	O
Experience	O
for	O
Chicago	O
and	O
Las	O
Vegas	O
alongside	O
the	O
launch	O
of	O
iOS	B-Application
16	O
.	O
</s>
<s>
On	O
November	O
2	O
,	O
2022	O
,	O
Apple	O
began	O
testing	O
its	O
new	O
map	O
data	O
in	O
Belgium	O
,	O
Liechtenstein	O
,	O
Luxembourg	O
,	O
Netherlands	O
,	O
and	O
Switzerland	B-Protocol
,	O
with	O
the	O
final	O
version	O
launching	O
on	O
December	O
15	O
,	O
2022	O
,	O
alongside	O
Israel	O
,	O
Saudi	O
Arabia	O
,	O
and	O
Palestinian	O
Territories	O
.	O
</s>
<s>
Apple	B-Application
Maps	I-Application
started	O
using	O
vector	O
graphics	O
before	O
competitor	O
Google	B-Application
Maps	I-Application
,	O
which	O
allowed	O
the	O
application	O
to	O
use	O
less	O
data	O
than	O
Google	B-Application
Maps	I-Application
.	I-Application
</s>
<s>
The	O
main	O
provider	O
of	O
map	O
data	O
is	O
TomTom	O
,	O
but	O
data	O
is	O
also	O
supplied	O
by	O
Automotive	O
Navigation	O
Data	O
,	O
Getchee	O
,	O
Hexagon	O
AB	O
,	O
IGN	O
,	O
Increment	O
P	O
,	O
Intermap	O
Technologies	O
,	O
LeadDog	O
,	O
MDA	O
Information	O
Systems	O
,	O
OpenStreetMap	O
,	O
and	O
Waze	B-Application
.	O
</s>
<s>
TomTom	O
is	O
the	O
parent	O
company	O
of	O
Tele	O
Atlas	O
,	O
which	O
is	O
also	O
used	O
by	O
Apple	B-Application
Maps	I-Application
 '	O
competitor	O
,	O
Google	B-Application
Maps	I-Application
.	I-Application
</s>
<s>
iPhones	B-Device
located	O
in	O
China	O
use	O
data	O
from	O
AutoNavi	O
instead	O
.	O
</s>
<s>
The	O
latest	O
supplier	O
is	O
listed	O
on	O
the	O
attribution	O
page	O
of	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
Apple	B-Application
Maps	I-Application
can	O
be	O
used	O
to	O
plan	O
routes	O
.	O
</s>
<s>
Apple	B-Application
Maps	I-Application
can	O
also	O
be	O
used	O
to	O
see	O
real-time	O
traffic	O
information	O
.	O
</s>
<s>
In	O
addition	O
,	O
Apple	O
's	O
virtual	O
assistant	O
,	O
Siri	B-Application
,	O
is	O
integrated	O
into	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
The	O
map	O
displays	O
points	O
of	O
interest	O
provided	O
by	O
approximately	O
twenty	O
companies	O
,	O
including	O
Booking.com,	O
Foursquare	B-Application
,	O
TripAdvisor	O
,	O
and	O
Yelp	B-Application
.	O
</s>
<s>
The	O
data	O
from	O
Foursquare	B-Application
was	O
added	O
in	O
late	O
2015	O
.	O
</s>
<s>
Flyover	O
has	O
been	O
available	O
since	O
the	O
first	O
release	O
of	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
"	O
City	O
Tours	O
"	O
was	O
added	O
to	O
Apple	B-Application
Maps	I-Application
in	O
iOS	B-Operating_System
8	I-Operating_System
(	O
released	O
on	O
September	O
17	O
,	O
2014	O
)	O
and	O
in	O
OS	B-Device
X	I-Device
Yosemite	I-Device
(	O
released	O
on	O
October	O
16	O
,	O
2014	O
)	O
.	O
</s>
<s>
The	O
feature	O
"	O
Nearby	O
"	O
is	O
exclusive	O
to	O
iOS	B-Operating_System
9	I-Operating_System
and	O
watchOS	O
2.2	O
.	O
</s>
<s>
After	O
clicking	O
each	O
icon	O
,	O
nearby	O
points	O
of	O
interest	O
in	O
that	O
category	O
are	O
shown	O
with	O
their	O
names	O
,	O
distances	O
,	O
and	O
reviews	O
on	O
Yelp	B-Application
.	O
</s>
<s>
The	O
functionality	O
was	O
added	O
to	O
iOS	B-Operating_System
9	I-Operating_System
(	O
released	O
on	O
September	O
16	O
,	O
2015	O
)	O
,	O
OS	B-Operating_System
X	I-Operating_System
El	I-Operating_System
Capitan	I-Operating_System
(	O
released	O
on	O
September	O
30	O
)	O
,	O
and	O
watchOS	B-Device
2	I-Device
(	O
released	O
on	O
September	O
21	O
)	O
.	O
</s>
<s>
Apple	B-Application
Maps	I-Application
displays	O
the	O
networks	O
of	O
buses	O
,	O
subways	O
,	O
trains	O
,	O
and	O
ferries	O
in	O
these	O
cities	O
.	O
</s>
<s>
In	O
iOS	B-Application
16	O
,	O
Apple	O
added	O
the	O
ability	O
to	O
add	O
Transit	O
Cards	O
to	O
the	O
Maps	O
app	O
,	O
as	O
well	O
as	O
see	O
Transit	O
Fares	O
.	O
</s>
<s>
With	O
the	O
release	O
of	O
iOS	B-Operating_System
14	I-Operating_System
,	O
various	O
countries	O
in	O
Europe	O
received	O
congestion	O
zone	O
alerts	O
in	O
the	O
Maps	O
app	O
to	O
reduce	O
harmful	O
emissions	O
in	O
the	O
area	O
.	O
</s>
<s>
iOS	B-Application
11	O
introduced	O
indoor	O
maps	O
for	O
airports	O
and	O
shopping	O
malls	O
.	O
</s>
<s>
Apple	B-Application
Maps	I-Application
shows	O
real-time	O
traffic	O
information	O
on	O
the	O
map	O
.	O
</s>
<s>
Apple	O
introduced	O
this	O
function	O
in	O
iOS	B-Operating_System
7	I-Operating_System
(	O
released	O
on	O
September	O
18	O
,	O
2013	O
)	O
and	O
it	O
is	O
available	O
in	O
75	O
countries	O
as	O
of	O
June	O
2019	O
.	O
</s>
<s>
In	O
the	O
beginning	O
of	O
2015	O
,	O
Consumentenbond	O
,	O
a	O
Dutch	O
organization	O
promoting	O
consumer	O
rights	O
,	O
researched	O
the	O
traffic	O
information	O
of	O
various	O
navigation	O
applications	O
and	O
concluded	O
that	O
Apple	B-Application
Maps	I-Application
gave	O
the	O
most	O
false	O
responses	O
of	O
all	O
seven	O
applications	O
that	O
were	O
tested	O
.	O
</s>
<s>
iOS	B-Operating_System
14	I-Operating_System
introduced	O
the	O
addition	O
of	O
speed	O
cameras	O
when	O
doing	O
turn-by-turn	O
navigation	O
.	O
</s>
<s>
In	O
iOS	B-Operating_System
14.5	I-Operating_System
,	O
Apple	O
implemented	O
new	O
ways	O
to	O
report	O
incidents	O
in	O
real-time	O
,	O
with	O
users	O
able	O
to	O
report	O
accidents	O
,	O
hazards	O
,	O
and	O
speed	O
checks	O
during	O
their	O
route	O
using	O
Siri	B-Application
.	O
</s>
<s>
When	O
Apple	O
announced	O
iOS	B-Operating_System
14	I-Operating_System
at	O
WWDC	O
2020	O
,	O
they	O
introduced	O
cycling	O
directions	O
for	O
Apple	B-Application
Maps	I-Application
in	O
select	O
cities	O
,	O
including	O
Los	O
Angeles	O
,	O
New	O
York	O
,	O
and	O
London	O
.	O
</s>
<s>
Look	O
Around	O
was	O
introduced	O
with	O
iOS	B-Operating_System
13	I-Operating_System
at	O
Apple	O
Worldwide	O
Developers	O
Conference	O
in	O
June	O
2019	O
.	O
</s>
<s>
It	O
was	O
publicly	O
released	O
as	O
part	O
of	O
iOS	B-Operating_System
13	I-Operating_System
,	O
with	O
additional	O
areas	O
to	O
be	O
covered	O
as	O
time	O
goes	O
on	O
.	O
</s>
<s>
In	O
October	O
2014	O
,	O
Apple	O
introduced	O
Apple	B-Application
Maps	I-Application
Connect	O
,	O
which	O
allows	O
small	O
business	O
owners	O
to	O
claim	O
their	O
business	O
listing	O
and	O
edit	O
business	O
information	O
,	O
such	O
as	O
location	O
and	O
open	O
hours	O
.	O
</s>
<s>
After	O
the	O
user	O
logs	O
in	O
with	O
their	O
Apple	B-General_Concept
ID	I-General_Concept
,	O
they	O
are	O
given	O
a	O
prompt	O
to	O
claim	O
and	O
link	O
an	O
Apple	B-Application
Maps	I-Application
listing	O
to	O
their	O
account	O
.	O
</s>
<s>
At	O
WWDC	O
2021	O
,	O
Apple	O
officials	O
announced	O
they	O
would	O
add	O
new	O
information	O
to	O
Apple	B-Application
Maps	I-Application
 '	O
portrayal	O
of	O
various	O
cities	O
,	O
including	O
real-world	O
widths	O
of	O
roads	O
,	O
accurate	O
elevations	O
,	O
and	O
more	O
detailed	O
depictions	O
of	O
some	O
buildings	O
and	O
landmarks	O
.	O
</s>
<s>
At	O
WWDC	O
2020	O
,	O
Apple	O
announced	O
that	O
iOS	B-Operating_System
14	I-Operating_System
would	O
bring	O
"	O
Guides	O
"	O
—	O
packages	O
of	O
tourist	O
information	O
—	O
for	O
certain	O
cities	O
,	O
many	O
produced	O
by	O
third-party	O
publications	O
.	O
</s>
<s>
iOS	B-Operating_System
14	I-Operating_System
introduced	O
the	O
addition	O
of	O
native	O
ratings	O
and	O
reviews	O
to	O
make	O
it	O
easier	O
to	O
search	O
ratings	O
.	O
</s>
<s>
Yelp	B-Application
,	O
as	O
a	O
result	O
,	O
is	O
slowly	O
being	O
phased	O
out	O
in	O
exchange	O
for	O
this	O
new	O
system	O
.	O
</s>
<s>
Prior	O
to	O
the	O
launch	O
of	O
Apple	B-Application
Maps	I-Application
in	O
September	O
2012	O
,	O
there	O
were	O
103.6	O
million	O
Americans	O
with	O
iOS	B-Application
or	O
Android	B-Application
,	O
81	O
million	O
of	O
which	O
used	O
Google	B-Application
Maps	I-Application
.	I-Application
</s>
<s>
According	O
to	O
comScore	O
,	O
the	O
latter	O
figure	O
had	O
dropped	O
to	O
58.7	O
million	O
in	O
September	O
2013	O
,	O
a	O
year	O
after	O
the	O
release	O
of	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
At	O
the	O
same	O
time	O
,	O
there	O
were	O
35	O
million	O
American	O
Apple	B-Application
Maps	I-Application
users	O
and	O
a	O
total	O
of	O
136.7	O
million	O
people	O
with	O
iOS	B-Application
or	O
Android	B-Application
in	O
the	O
United	O
States	O
.	O
</s>
<s>
Out	O
of	O
the	O
60.1	O
million	O
iPhone	B-Device
users	O
,	O
8.3	O
million	O
used	O
Google	B-Application
Maps	I-Application
.	I-Application
</s>
<s>
However	O
,	O
some	O
of	O
those	O
iPhone	B-Device
users	O
were	O
not	O
able	O
to	O
use	O
Apple	B-Application
Maps	I-Application
,	O
since	O
their	O
devices	O
were	O
not	O
updated	O
to	O
iOS	B-Operating_System
6	I-Operating_System
.	O
</s>
<s>
In	O
addition	O
,	O
research	O
by	O
comScore	O
conducted	O
between	O
July	O
2013	O
and	O
February	O
2016	O
revealed	O
that	O
between	O
20%	O
and	O
30%	O
of	O
all	O
American	O
smartphone	O
users	O
used	O
Apple	B-Application
Maps	I-Application
—	O
this	O
includes	O
users	O
with	O
operating	O
systems	O
for	O
which	O
Apple	B-Application
Maps	I-Application
was	O
not	O
compatible	O
.	O
</s>
<s>
During	O
the	O
same	O
period	O
,	O
it	O
was	O
concluded	O
that	O
between	O
40%	O
and	O
51%	O
of	O
American	O
smartphone	O
owners	O
used	O
the	O
application	O
Google	B-Application
Maps	I-Application
.	I-Application
</s>
<s>
Furthermore	O
,	O
comScore	O
studied	O
the	O
market	O
share	O
of	O
Apple	B-Application
Maps	I-Application
on	O
iPhones	B-Device
in	O
the	O
United	O
Kingdom	O
.	O
</s>
<s>
In	O
September	O
2013	O
,	O
one	O
year	O
after	O
its	O
launch	O
,	O
more	O
than	O
6.2	O
million	O
of	O
the	O
total	O
10.35	O
million	O
British	O
iPhone	B-Device
owners	O
used	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
Google	B-Application
Maps	I-Application
had	O
the	O
second	O
largest	O
market	O
share	O
on	O
British	O
iPhones	B-Device
with	O
over	O
1.8	O
million	O
British	O
iPhone	B-Device
users	O
.	O
</s>
<s>
In	O
the	O
second	O
half	O
of	O
2013	O
,	O
British	O
Internet	O
service	O
provider	O
EE	O
Limited	O
concluded	O
that	O
Apple	B-Application
Maps	I-Application
had	O
a	O
market	O
share	O
in	O
the	O
UK	O
of	O
64%	O
of	O
4G	O
network	O
users	O
and	O
57%	O
of	O
3G	O
network	O
users	O
.	O
</s>
<s>
However	O
,	O
EE	O
Limited	O
did	O
not	O
indicate	O
how	O
many	O
of	O
its	O
users	O
had	O
an	O
iPhone	B-Device
.	O
</s>
<s>
According	O
to	O
subsequent	O
research	O
by	O
EE	O
Limited	O
,	O
in	O
the	O
first	O
half	O
of	O
2014	O
,	O
the	O
market	O
share	O
of	O
Apple	B-Application
Maps	I-Application
increased	O
among	O
iPhone	B-Device
users	O
:	O
70%	O
of	O
the	O
4G	O
network	O
and	O
76%	O
of	O
the	O
3G	O
network	O
.	O
</s>
<s>
Apple	B-Application
Maps	I-Application
received	O
considerable	O
criticism	O
after	O
its	O
launch	O
on	O
September	O
19	O
,	O
2012	O
,	O
due	O
to	O
wrong	O
and	O
inaccurate	O
information	O
about	O
places	O
and	O
points	O
of	O
interests	O
.	O
</s>
<s>
Examples	O
of	O
those	O
mistakes	O
included	O
the	O
Ukrainian	O
capital	O
Kyiv	O
,	O
which	O
was	O
incorrectly	O
spelled	O
as	O
"	O
Kylv	O
"	O
,	O
the	O
Welsh	O
town	O
Pontypridd	O
,	O
whose	O
label	O
was	O
shown	O
northeast	O
of	O
its	O
actual	O
location	O
,	O
and	O
the	O
English	O
town	O
Stratford-upon-Avon	O
,	O
which	O
was	O
missing	O
altogether	O
in	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
Apple	B-Application
Maps	I-Application
was	O
sometimes	O
inadequate	O
to	O
find	O
companies	O
or	O
other	O
points	O
of	O
interest	O
at	O
all	O
.	O
</s>
<s>
On	O
several	O
occasions	O
,	O
government	O
authorities	O
and	O
politicians	O
warned	O
citizens	O
of	O
errors	O
with	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
In	O
early	O
December	O
2012	O
,	O
the	O
police	O
department	O
of	O
the	O
Australian	O
city	O
Mildura	O
alerted	O
people	O
who	O
planned	O
to	O
reach	O
the	O
city	O
using	O
Apple	B-Application
Maps	I-Application
,	O
because	O
Mildura	O
was	O
shown	O
in	O
the	O
middle	O
of	O
Murray-Sunset	O
National	O
Park	O
,	O
from	O
its	O
actual	O
location	O
.	O
</s>
<s>
Alan	O
Shatter	O
,	O
the	O
Minister	O
for	O
Justice	O
and	O
Equality	O
and	O
Minister	O
of	O
Defense	O
of	O
Ireland	O
at	O
the	O
time	O
,	O
issued	O
a	O
warning	O
because	O
of	O
a	O
mistake	O
in	O
Apple	B-Application
Maps	I-Application
:	O
a	O
non-existent	O
airport	O
was	O
shown	O
near	O
the	O
Irish	O
capital	O
Dublin	O
.	O
</s>
<s>
Cook	O
also	O
suggested	O
that	O
dissatisfied	O
users	O
could	O
use	O
rival	O
mapping	O
applications	O
like	O
Bing	B-Application
Maps	I-Application
,	O
MapQuest	O
,	O
Waze	B-Application
,	O
Google	B-Application
Maps	I-Application
,	O
and	O
Nokia	B-Application
Maps	I-Application
.	O
</s>
<s>
A	O
week	O
before	O
the	O
release	O
of	O
the	O
letter	O
of	O
apology	O
,	O
just	O
after	O
the	O
launch	O
of	O
Apple	B-Application
Maps	I-Application
,	O
spokesperson	O
Trudy	O
Miller	O
had	O
stated	O
to	O
technology	O
news	O
website	O
All	O
Things	O
Digital	O
that	O
Apple	B-Application
Maps	I-Application
was	O
a	O
major	O
initiative	O
and	O
that	O
they	O
"	O
were	O
just	O
getting	O
started	O
with	O
it.	O
"	O
</s>
<s>
In	O
the	O
aftermath	O
of	O
the	O
criticism	O
,	O
two	O
key	O
employees	O
left	O
the	O
company	O
due	O
to	O
the	O
problems	O
associated	O
with	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
The	O
departure	O
of	O
Scott	O
Forstall	O
,	O
senior	O
vice	O
president	O
of	O
iOS	B-Application
,	O
was	O
announced	O
in	O
October	O
2012	O
.	O
</s>
<s>
He	O
also	O
said	O
the	O
problems	O
with	O
Apple	B-Application
Maps	I-Application
led	O
to	O
"	O
significant	O
changes	O
to	O
all	O
of	O
our	O
development	O
processes.	O
"	O
</s>
<s>
After	O
the	O
launch	O
of	O
Maps	O
,	O
Apple	O
started	O
offering	O
public	O
betas	O
of	O
new	O
versions	O
of	O
iOS	B-Application
and	O
OS	O
X	O
.	O
</s>
<s>
One	O
month	O
later	O
,	O
Tim	O
Cook	O
looked	O
back	O
to	O
the	O
launch	O
of	O
Apple	B-Application
Maps	I-Application
in	O
an	O
interview	O
with	O
The	O
Washington	O
Post	O
and	O
said	O
"	O
Maps	O
was	O
a	O
mistake.	O
"	O
</s>
<s>
Cees	O
van	O
Dok	O
,	O
TomTom	O
's	O
head	O
of	O
user	B-Application
experience	I-Application
design	I-Application
,	O
in	O
April	O
2013	O
told	O
technology	O
news	O
website	O
TechRadar	O
that	O
Apple	O
was	O
the	O
problem	O
.	O
</s>
<s>
According	O
to	O
him	O
,	O
Apple	O
was	O
trying	O
to	O
combine	O
too	O
many	O
sources	O
of	O
data	O
to	O
create	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
Despite	O
fixing	O
preliminary	O
issues	O
,	O
Apple	B-Application
Maps	I-Application
has	O
received	O
mixed	O
reviews	O
,	O
with	O
some	O
critics	O
complimenting	O
its	O
"	O
Flyover	O
"	O
feature	O
and	O
appearance	O
of	O
the	O
street	O
map	O
,	O
while	O
others	O
are	O
criticizing	O
its	O
lack	O
of	O
features	O
similar	O
to	O
those	O
in	O
Google	B-Application
Maps	I-Application
.	I-Application
</s>
<s>
ZDNet	O
said	O
"	O
[	O
Apple	O
Maps ]	O
had	O
its	O
share	O
of	O
problems	O
,	O
but	O
Apple	B-Application
Maps	I-Application
is	O
back	O
with	O
a	O
vengeance	O
.	O
</s>
<s>
Powered	O
by	O
some	O
jaw-dropping	O
3D	O
graphics	O
and	O
enjoying	O
an	O
aggressive	O
multi-platform	O
strategy	O
,	O
Apple	O
is	O
finally	O
set	O
to	O
redefine	O
our	O
geospatial	O
expectations	O
–	O
and	O
take	O
Google	B-Application
down	O
a	O
few	O
notches.	O
"	O
</s>
<s>
An	O
editor	O
of	O
The	O
Street	O
wrote	O
"	O
But	O
,	O
today	O
,	O
and	O
presumably	O
after	O
the	O
iOS	B-Operating_System
7	I-Operating_System
update	O
,	O
Apple	B-Application
Maps	I-Application
has	O
come	O
into	O
its	O
own	O
.	O
</s>
<s>
Despite	O
the	O
lingering	O
absence	O
of	O
transit	O
directions	O
(	O
at	O
last	O
check	O
,	O
Apple	O
still	O
suggests	O
Google	B-Application
Maps	I-Application
and	O
other	O
'	O
routing	O
 '	O
apps	O
)	O
,	O
I	O
now	O
prefer	O
to	O
Apple	O
over	O
Google.	O
"	O
</s>
<s>
Macworld	O
wrote	O
"	O
Apple	B-Application
Maps	I-Application
has	O
vastly	O
improved	O
since	O
it	O
was	O
first	O
launched	O
and	O
now	O
we	O
conclude	O
the	O
turn-by-turn	O
navigation	O
is	O
a	O
lot	O
better	O
than	O
Google	B-Application
's	I-Application
offering	O
.	O
</s>
<s>
While	O
there	O
are	O
areas	O
that	O
both	O
Google	B-Application
and	O
Apple	O
can	O
improve	O
on	O
,	O
we	O
're	O
certain	O
that	O
using	O
Apple	B-Application
Maps	I-Application
wo	O
n't	O
direct	O
you	O
to	O
drive	O
into	O
the	O
Thames	O
and	O
that	O
most	O
of	O
the	O
initial	O
issues	O
have	O
been	O
fixed.	O
"	O
</s>
<s>
Thrillist	O
wrote	O
an	O
article	O
about	O
"	O
Things	O
Apple	B-Application
Maps	I-Application
Does	O
Better	O
Than	O
Google	B-Application
Maps	I-Application
,	O
"	O
praising	O
its	O
ability	O
to	O
let	O
the	O
user	O
"	O
send	O
directions	O
instantly	O
from	O
your	O
computer	O
to	O
your	O
phone	O
,	O
"	O
"	O
see	O
turn-by-turn	O
directions	O
from	O
the	O
lock	O
screen	O
,	O
"	O
"	O
get	O
more	O
specific	O
recommendations	O
for	O
nearby	O
attractions	O
,	O
"	O
"	O
know	O
which	O
subway	O
car	O
to	O
get	O
on	O
and	O
which	O
exit	O
to	O
use	O
,	O
"	O
"	O
see	O
true-to-life	O
details	O
,	O
"	O
and	O
"	O
get	O
seamless	O
directions	O
from	O
Siri.	O
"	O
</s>
<s>
Apple	B-Application
Maps	I-Application
was	O
also	O
praised	O
for	O
its	O
Look	O
Around	O
feature	O
offering	O
higher	O
quality	O
images	O
than	O
Google	B-Application
Street	I-Application
View	I-Application
.	O
</s>
<s>
Apple	B-Application
Maps	I-Application
allows	O
integration	O
with	O
a	O
car	O
's	O
multi-media	O
system	O
through	O
CarPlay	B-General_Concept
.	O
</s>
<s>
Photos	O
taken	O
in	O
Taipei	B-Application
or	O
Itanagar	O
will	O
display	O
the	O
location	O
respectively	O
as	O
"	O
Taiwan	O
Province	O
,	O
China	O
"	O
or	O
"	O
Tibet	O
Autonomous	O
Region	O
,	O
China	O
"	O
.	O
</s>
<s>
Additionally	O
,	O
Apple	O
in	O
China	O
has	O
agreed	O
to	O
manipulate	O
Apple	B-Application
Maps	I-Application
to	O
support	O
China	O
in	O
the	O
Senkaku	O
Islands	O
dispute	O
by	O
making	O
Chinese-claimed	O
islands	O
appear	O
larger	O
than	O
they	O
actually	O
are	O
,	O
as	O
part	O
of	O
a	O
business	O
deal	O
that	O
was	O
personally	O
negotiated	O
by	O
Apple	O
CEO	O
Tim	O
Cook	O
.	O
</s>
<s>
For	O
example	O
,	O
Apple	O
labels	O
Crimea	O
as	O
part	O
of	O
Russia	O
in	O
Apple	B-Application
Maps	I-Application
,	O
specifically	O
for	O
users	O
who	O
were	O
accessing	O
the	O
app	O
with	O
a	O
Crimean	O
IP	O
address	O
.	O
</s>
