<s>
iTunes	O
Connect	O
is	O
an	O
Apple	O
service	O
that	O
producers	O
can	O
use	O
to	O
distribute	O
music	O
,	O
podcasts	B-Operating_System
,	O
movies	O
,	O
and	O
TV	O
programmes	O
to	O
customers	O
on	O
the	O
iTunes	O
Store	O
and	O
ebooks	O
to	O
customers	O
on	O
the	O
Apple	O
Books	O
Store	O
.	O
</s>
<s>
In	O
June	O
2018	O
,	O
Apple	O
launched	O
a	O
dedicated	O
service	O
,	O
App	B-Application
Store	I-Application
Connect	I-Application
,	O
for	O
registered	O
developers	B-Operating_System
to	O
publish	O
apps	B-Application
on	O
the	O
App	B-Application
Store	I-Application
and	O
Mac	B-Application
App	I-Application
Store	I-Application
.	O
</s>
<s>
Previously	O
,	O
developers	B-Operating_System
could	O
use	O
iTunes	O
Connect	O
to	O
publish	O
apps	B-Application
to	O
the	O
App	B-Application
Store	I-Application
.	O
</s>
<s>
Both	O
iTunes	O
Connect	O
and	O
App	B-Application
Store	I-Application
Connect	I-Application
let	O
users	O
add	O
metadata	O
to	O
items	O
,	O
define	O
which	O
countries	O
items	O
are	O
available	O
in	O
,	O
view	O
sales	O
reports	O
,	O
and	O
collaborate	O
on	O
the	O
same	O
projects	O
by	O
adding	O
team	O
members	O
.	O
</s>
