<s>
Animoto	B-General_Concept
is	O
a	O
cloud-based	B-Architecture
video	O
creation	O
service	O
that	O
produces	O
video	O
from	O
photos	O
,	O
video	O
clips	O
,	O
and	O
music	O
into	O
video	O
slideshows	O
,	O
and	O
customized	O
web-based	B-Application
presentations	O
.	O
</s>
<s>
Animoto	B-General_Concept
is	O
based	O
in	O
New	O
York	O
City	O
with	O
an	O
office	O
in	O
San	O
Francisco	O
.	O
</s>
<s>
Animoto	B-General_Concept
was	O
founded	O
in	O
August	O
2006	O
by	O
Jason	O
Hsiao	O
,	O
Brad	O
Jefferson	O
,	O
Stevie	O
Clifton	O
and	O
Tom	O
Clifton	O
because	O
of	O
the	O
poor	O
video	O
quality	O
found	O
on	O
the	O
internet	O
.	O
</s>
<s>
Animoto	B-General_Concept
’s	O
patented	O
Cinematic	O
Artificial	O
Intelligence	O
technology	O
allows	O
users	O
to	O
turn	O
photos	O
,	O
video	O
clips	O
and	O
music	O
into	O
video	O
slideshows	O
.	O
</s>
<s>
Animoto	B-General_Concept
’s	O
founders	O
include	O
former	O
producers	O
of	O
ABC	O
,	O
MTV	O
,	O
VH1	O
,	O
Comedy	O
Central	O
and	O
the	O
Documentary	O
Group	O
.	O
</s>
<s>
Animoto	B-General_Concept
launched	O
a	O
Facebook	B-Application
application	O
during	O
the	O
2008	O
SXSW	O
Interactive	O
Festival	O
.	O
</s>
<s>
According	O
to	O
The	O
New	O
York	O
Times	O
,	O
by	O
mid-April	O
,	O
Animoto	B-General_Concept
's	O
Facebook	B-Application
application	O
had	O
nearly	O
750,000	O
people	O
sign	O
up	O
in	O
three	O
days	O
.	O
</s>
<s>
At	O
the	O
peak	O
,	O
almost	O
25,000	O
people	O
tried	O
Animoto	B-General_Concept
in	O
a	O
single	O
hour	O
.	O
</s>
<s>
Animoto	B-General_Concept
decided	O
to	O
use	O
Amazon	B-Application
's	I-Application
cloud	I-Application
computing	I-Application
servers	I-Application
in	O
order	O
to	O
meet	O
the	O
growing	O
number	O
of	O
subscribers	O
.	O
</s>
<s>
The	O
surge	O
of	O
its	O
growth	O
required	O
it	O
to	O
increase	O
its	O
previous	O
IT	B-Application
infrastructure	I-Application
100-fold	O
.	O
</s>
<s>
The	O
use	O
of	O
cloud	B-Architecture
services	I-Architecture
allowed	O
it	O
to	O
cope	O
with	O
the	O
uptick	O
in	O
demand	O
but	O
also	O
scale	O
back	O
services	O
easily	O
and	O
cost-efficiently	O
when	O
demand	O
slackened	O
.	O
</s>
<s>
In	O
June	O
2009	O
,	O
the	O
Animoto	B-General_Concept
launched	O
an	O
iPhone	B-Device
app	O
,	O
allowing	O
users	O
to	O
create	O
video	O
using	O
pictures	O
on	O
their	O
mobile	O
phone	O
.	O
</s>
<s>
In	O
July	O
2018	O
,	O
the	O
company	O
was	O
hacked	O
,	O
leading	O
to	O
unauthorized	O
access	O
of	O
Animoto	B-General_Concept
user	O
personal	O
information	O
.	O
</s>
<s>
In	O
2020	O
,	O
Animoto	B-General_Concept
released	O
its	O
social	O
media	O
insights	O
in	O
a	O
report	O
,	O
consisting	O
of	O
an	O
online	O
survey	O
of	O
1000	O
consumers	O
and	O
500	O
marketers	O
who	O
are	O
producing	O
videos	O
.	O
</s>
<s>
Animoto	B-General_Concept
has	O
partnerships	O
with	O
social	O
media	O
platforms	O
like	O
Facebook	B-Application
,	O
Instagram	B-Application
,	O
YouTube	B-General_Concept
,	O
Twitter	B-Application
and	O
LinkedIn	B-Application
.	O
</s>
<s>
It	O
is	O
considered	O
one	O
of	O
the	O
scalable	O
web	B-Application
applications	I-Application
that	O
were	O
developed	O
from	O
the	O
early	O
phases	O
of	O
cloud	B-Architecture
computing	I-Architecture
by	O
companies	O
with	O
limited	O
IT	B-Application
infrastructure	I-Application
.	O
</s>
<s>
In	O
2009	O
Animoto	B-General_Concept
received	O
the	O
Webby	O
Award	O
as	O
Best	O
Web	O
Service	O
&	O
Application	O
of	O
the	O
year	O
.	O
</s>
