<s>
The	O
Amstrad	B-Application
E-mailer	I-Application
(	O
often	O
stylized	O
as	O
E-m	B-Application
@iler	I-Application
or	O
written	O
as	O
Emailer	O
or	O
Em	O
@iler	O
)	O
is	O
a	O
Personal	O
Communication	O
Centre	O
that	O
is	O
a	O
landline	O
phone	O
device	O
,	O
launched	O
in	O
March	O
2000	O
.	O
</s>
<s>
The	O
idea	O
for	O
the	O
Amstrad	B-Application
E-mailer	I-Application
was	O
conceived	O
by	O
Bob	O
Watkins	O
and	O
was	O
called	O
BSI	O
,	O
the	O
product	O
was	O
designed	O
by	O
Cliff	O
Lawson	O
and	O
Ian	O
Saward	O
who	O
started	O
working	O
on	O
the	O
Emailer	O
in	O
1997	O
.	O
</s>
<s>
The	O
first	O
Amstrad	B-Application
E-mailer	I-Application
was	O
a	O
collaboration	O
between	O
Amstrad	O
and	O
BT	O
,	O
with	O
Amstrad	O
using	O
the	O
backend	O
and	O
email	O
server	O
provided	O
by	O
BT	O
.	O
</s>
<s>
When	O
the	O
Amstrad	B-Application
E-mailer	I-Application
was	O
released	O
in	O
March	O
2000	O
,	O
it	O
had	O
the	O
"	O
Powered	O
by	O
BT	O
"	O
logo	O
printed	O
on	O
it	O
.	O
</s>
<s>
The	O
bootloader	B-Operating_System
was	O
named	O
"	O
PBL	O
"	O
,	O
an	O
abbreviation	O
for	O
"	O
Primary	O
Boot	B-Operating_System
Loader	O
"	O
,	O
and	O
was	O
designed	O
by	O
Trevor	O
Kellaway	O
at	O
Application	O
Solutions	O
for	O
Amstrad	O
.	O
</s>
<s>
The	O
E-mailer	B-Application
was	O
a	O
desktop	O
telephone	O
with	O
a	O
4:3	O
5.8	O
"	O
LCD	O
screen	O
and	O
limited	O
Internet	O
dialup	O
and	O
email	O
messaging	O
capabilities	O
.	O
</s>
<s>
Later	O
models	O
(	O
the	O
E-m	B-Application
@iler	I-Application
Plus	O
,	O
released	O
2002	O
,	O
and	O
E3	O
Superphone	O
with	O
video	O
Phone	O
capabilities	O
,	O
released	O
2004	O
)	O
included	O
the	O
ability	O
to	O
play	O
ZX	B-Operating_System
Spectrum	I-Operating_System
Computer	O
Games	O
.	O
</s>
<s>
Amstrad	O
made	O
a	O
loss	O
on	O
every	O
E-Mailer	B-Application
sold	O
.	O
</s>
<s>
The	O
unpopularity	O
of	O
the	O
E-mailer	B-Application
led	O
to	O
losses	O
at	O
Amstrad	O
's	O
Amserve	O
company	O
.	O
</s>
<s>
In	O
2001	O
,	O
Watkins	O
resigned	O
after	O
being	O
with	O
Amstrad	O
for	O
over	O
25	O
years	O
due	O
to	O
losses	O
from	O
the	O
E-mailer	B-Application
.	O
</s>
<s>
The	O
Amstrad	B-Application
E-mailer	I-Application
relied	O
heavily	O
on	O
the	O
Amserve	O
Service	O
to	O
function	O
,	O
without	O
it	O
,	O
it	O
deactivates	O
.	O
</s>
<s>
All	O
Amstrad	B-Application
E-mailer	I-Application
models	O
have	O
now	O
been	O
discontinued	O
.	O
</s>
<s>
On	O
30	O
April	O
2010	O
the	O
Amserve	O
E-mailer	B-Application
service	O
was	O
transferred	O
to	O
BSkyB	O
,	O
who	O
announced	O
that	O
the	O
Amserve	O
e-mail	O
service	O
would	O
close	O
from	O
30	O
June	O
2011	O
.	O
</s>
<s>
From	O
this	O
date	O
all	O
support	O
for	O
the	O
E-mailer	B-Application
services	O
ended	O
,	O
although	O
FAQs	O
are	O
available	O
on	O
Amstrad	O
's	O
website	O
but	O
the	O
manuals	O
are	O
no	O
longer	O
available	O
.	O
</s>
<s>
The	O
E-mailer	B-Application
phone	O
will	O
only	O
function	O
as	O
a	O
conventional	O
phone	O
with	O
no	O
online	O
and	O
e-mail	O
after	O
receiving	O
a	O
configuration	O
change	O
to	O
stop	O
it	O
from	O
deactivating	O
,	O
Once	O
deactivated	O
it	O
stops	O
functioning	O
and	O
can	O
never	O
be	O
reactivated	O
.	O
</s>
<s>
By	O
2011	O
there	O
were	O
still	O
about	O
150,000	O
customers	O
still	O
using	O
the	O
Amstrad	B-Application
E-mailer	I-Application
.	O
</s>
<s>
The	O
Mailboard	O
that	O
slides	O
out	O
from	O
under	O
the	O
handset	O
was	O
similar	O
to	O
the	O
original	O
ZX	B-Operating_System
Spectrum	I-Operating_System
keyboard	O
,	O
so	O
it	O
was	O
similar	O
to	O
playing	O
them	O
on	O
the	O
Spectrum	O
.	O
</s>
<s>
The	O
E3	O
Videophone	O
Mailboard	O
was	O
the	O
only	O
one	O
that	O
was	O
different	O
,	O
with	O
rubber	O
keys	O
like	O
the	O
original	O
ZX	B-Operating_System
Spectrum	I-Operating_System
.	O
</s>
<s>
All	O
3	O
models	O
of	O
the	O
Mailboard	O
can	O
be	O
used	O
on	O
all	O
3	O
E-mailer	B-Application
models	O
,	O
so	O
they	O
can	O
use	O
an	O
E1	O
Mailboard	O
on	O
the	O
E3	O
and	O
vice	O
versa	O
,	O
they	O
work	O
as	O
a	O
PS/2	B-Device
keyboard	O
.	O
</s>
<s>
The	O
Amstrad	O
E3	O
Superphone	O
came	O
with	O
a	O
gamepad	B-Device
similar	O
to	O
a	O
PlayStation	B-Device
1	I-Device
controller	O
.	O
</s>
