<s>
Amazon	B-Application
Prime	I-Application
Video	I-Application
,	O
also	O
known	O
simply	O
as	O
Prime	B-Application
Video	I-Application
,	O
is	O
an	O
American	O
subscription	O
video	B-Application
on-demand	I-Application
over-the-top	O
streaming	O
and	O
rental	O
service	O
of	O
Amazon	B-Application
offered	O
as	O
a	O
standalone	O
service	O
or	O
as	O
part	O
of	O
Amazon	B-Application
's	O
Prime	O
subscription	O
.	O
</s>
<s>
The	O
service	O
primarily	O
distributes	O
films	O
and	O
television	O
series	O
produced	O
by	O
Amazon	B-Application
Studios	O
and	O
MGM	O
Holdings	O
or	O
licensed	O
to	O
Amazon	B-Application
,	O
as	O
Amazon	B-Application
Originals	O
,	O
with	O
the	O
service	O
also	O
hosting	O
content	O
from	O
other	O
providers	O
,	O
content	O
add-ons	O
,	O
live	O
sporting	O
events	O
,	O
and	O
video	O
rental	O
and	O
purchasing	O
services	O
.	O
</s>
<s>
Prime	B-Application
Video	I-Application
additionally	O
offers	O
a	O
content	O
add-on	O
service	O
in	O
the	O
form	O
of	O
channels	O
,	O
called	O
Amazon	B-Application
Channels	O
,	O
or	O
Prime	B-Application
Video	I-Application
Channels	O
,	O
which	O
allow	O
users	O
to	O
subscribe	O
to	O
additional	O
video	O
subscription	O
services	O
from	O
other	O
content	O
providers	O
within	O
Prime	B-Application
Video	I-Application
.	O
</s>
<s>
Launched	O
on	O
September	O
7	O
,	O
2006	O
,	O
as	O
Amazon	B-Application
Unbox	I-Application
in	O
the	O
United	O
States	O
,	O
the	O
service	O
grew	O
with	O
an	O
expanding	O
library	O
,	O
and	O
added	O
the	O
Prime	B-Application
Video	I-Application
membership	O
upon	O
the	O
development	O
of	O
the	O
Prime	O
subscription	O
.	O
</s>
<s>
It	O
was	O
then	O
renamed	O
as	O
Amazon	B-Application
Instant	I-Application
Video	I-Application
on	O
Demand	O
.	O
</s>
<s>
After	O
acquiring	O
the	O
UK-based	O
streaming	O
and	O
DVD-by-mail	O
service	O
LoveFilm	O
in	O
2011	O
,	O
Prime	B-Application
Video	I-Application
was	O
added	O
to	O
the	O
Prime	O
subscription	O
in	O
the	O
United	O
Kingdom	O
,	O
Germany	O
and	O
Austria	O
in	O
2014	O
,	O
available	O
on	O
a	O
monthly	O
subscription	O
of	O
£	O
/	O
€8.99	O
per	O
month	O
,	O
continuing	O
the	O
plan	O
of	O
LoveFilm	O
Instant	O
.	O
</s>
<s>
On	O
April	O
18	O
,	O
2016	O
,	O
Amazon	B-Application
split	O
Prime	B-Application
Video	I-Application
from	O
Amazon	B-Application
Prime	O
in	O
the	O
US	O
for	O
$8.99	O
per	O
month	O
.	O
</s>
<s>
On	O
December	O
14	O
,	O
2016	O
,	O
Prime	B-Application
Video	I-Application
launched	O
worldwide	O
(	O
except	O
for	O
Mainland	O
China	O
,	O
Cuba	O
,	O
Iran	O
,	O
North	O
Korea	O
and	O
Syria	O
)	O
expanding	O
its	O
reach	O
beyond	O
the	O
United	O
States	O
,	O
United	O
Kingdom	O
,	O
Germany	O
,	O
Austria	O
,	O
and	O
Japan	O
.	O
</s>
<s>
The	O
service	O
debuted	O
on	O
September	O
7	O
,	O
2006	O
,	O
as	O
Amazon	B-Application
Unbox	I-Application
in	O
the	O
United	O
States	O
.	O
</s>
<s>
On	O
September	O
4	O
,	O
2008	O
,	O
the	O
service	O
was	O
renamed	O
Amazon	B-Application
Video	I-Application
on	I-Application
Demand	I-Application
.	O
</s>
<s>
On	O
February	O
22	O
,	O
2011	O
,	O
the	O
service	O
rebranded	O
as	O
Amazon	B-Application
Instant	I-Application
Video	I-Application
and	O
added	O
access	O
to	O
5,000	O
movies	O
and	O
TV	O
shows	O
for	O
Amazon	B-Application
Prime	O
members	O
.	O
</s>
<s>
On	O
February	O
8	O
,	O
2012	O
,	O
Amazon	B-Application
signed	O
a	O
deal	O
with	O
Viacom	O
to	O
add	O
shows	O
from	O
MTV	O
,	O
Nickelodeon	O
,	O
Comedy	O
Central	O
,	O
TV	O
Land	O
,	O
VH1	O
,	O
CMT	O
,	O
Spike	O
,	O
BET	O
and	O
Logo	O
TV	O
to	O
Prime	B-Application
Instant	I-Application
Video	I-Application
.	O
</s>
<s>
On	O
September	O
4	O
,	O
2012	O
,	O
Amazon	B-Application
signed	O
a	O
deal	O
with	O
pay-TV	O
channel	O
Epix	O
to	O
feature	O
movies	O
on	O
their	O
streaming	O
service	O
,	O
in	O
a	O
move	O
to	O
rival	O
their	O
competitor	O
Netflix	O
.	O
</s>
<s>
Additionally	O
,	O
in	O
November	O
2013	O
,	O
Amazon	B-Application
premiered	O
the	O
comedies	O
Alpha	O
House	O
and	O
Betas	B-Language
,	O
which	O
are	O
original	O
series	O
available	O
exclusively	O
online	O
via	O
the	O
Prime	B-Application
Instant	I-Application
Video	I-Application
service	O
.	O
</s>
<s>
Amazon	B-Application
offered	O
the	O
first	O
three	O
episodes	O
of	O
both	O
series	O
at	O
once	O
for	O
free	O
,	O
with	O
each	O
subsequent	O
episode	O
released	O
weekly	O
thereafter	O
for	O
Prime	O
members	O
.	O
</s>
<s>
In	O
February	O
2014	O
,	O
Amazon	B-Application
announced	O
that	O
the	O
streaming	O
service	O
of	O
its	O
UK	O
subsidiary	O
LoveFilm	O
would	O
be	O
folded	O
into	O
the	O
Instant	O
Video	O
service	O
on	O
February	O
26	O
,	O
2014	O
.	O
</s>
<s>
In	O
January	O
2015	O
,	O
Transparent	O
became	O
the	O
first	O
show	O
produced	O
by	O
Amazon	B-Application
Studios	O
to	O
win	O
a	O
major	O
award	O
and	O
the	O
first	O
series	O
from	O
a	O
streaming	B-Application
video	I-Application
service	O
to	O
win	O
the	O
Golden	O
Globe	O
Award	O
for	O
Best	O
Television	O
Series	O
–	O
Musical	O
or	O
Comedy	O
.	O
</s>
<s>
On	O
July	O
30	O
,	O
2015	O
,	O
Amazon	B-Application
announced	O
that	O
they	O
had	O
hired	O
Jeremy	O
Clarkson	O
,	O
Richard	O
Hammond	O
,	O
and	O
James	O
May	O
to	O
produce	O
an	O
untitled	O
motoring	O
show	O
for	O
Amazon	B-Application
Prime	I-Application
Video	I-Application
that	O
would	O
later	O
be	O
named	O
The	O
Grand	O
Tour	O
.	O
</s>
<s>
Neither	O
Jeff	O
Bezos	O
nor	O
Amazon.com	B-Application
had	O
stated	O
how	O
much	O
Clarkson	O
,	O
Hammond	O
,	O
or	O
May	O
are	O
being	O
paid	O
to	O
produce	O
the	O
programme	O
via	O
their	O
production	O
company	O
W	O
.	O
Chump	O
&	O
Sons	O
,	O
but	O
Jeff	O
Bezos	O
stated	O
that	O
the	O
deal	O
was	O
"	O
very	O
expensive	O
,	O
but	O
worth	O
it	O
"	O
.	O
</s>
<s>
Also	O
in	O
July	O
,	O
Amazon	B-Application
announced	O
plans	O
to	O
expand	O
the	O
service	O
into	O
India	O
.	O
</s>
<s>
In	O
September	O
2015	O
,	O
the	O
word	O
"	O
Instant	O
"	O
was	O
dropped	O
from	O
its	O
title	O
in	O
the	O
US	O
,	O
and	O
it	O
was	O
renamed	O
simply	O
Amazon	B-Application
Video	I-Application
.	O
</s>
<s>
In	O
November	O
2016	O
,	O
the	O
Wall	O
Street	O
Journal	O
reported	O
that	O
Amazon	B-Application
was	O
pursuing	O
streaming	O
rights	O
to	O
U.S.	O
professional	O
sports	O
leagues	O
to	O
further	O
differentiate	O
the	O
service	O
.	O
</s>
<s>
Amazon	B-Application
announced	O
in	O
November	O
2016	O
that	O
it	O
planned	O
to	O
stream	O
The	O
Grand	O
Tour	O
globally	O
,	O
which	O
led	O
to	O
speculation	O
over	O
whether	O
the	O
full	O
Prime	B-Application
Video	I-Application
service	O
would	O
begin	O
a	O
wider	O
international	O
rollout	O
to	O
compete	O
with	O
Netflix	O
.	O
</s>
<s>
On	O
December	O
14	O
,	O
2016	O
,	O
Prime	B-Application
Video	I-Application
expanded	O
into	O
200	O
additional	O
countries	O
.	O
</s>
<s>
In	O
2020	O
,	O
Prime	B-Application
Video	I-Application
expanded	O
its	O
marketing	O
campaigns	O
and	O
local	O
productions	O
to	O
Latin	O
America	O
with	O
El	O
Presidente	O
(	O
Chile	O
&	O
Colombia	O
)	O
,	O
La	O
Jauría	O
(	O
Chile	O
)	O
,	O
Súbete	O
a	O
mi	O
moto	O
.	O
</s>
<s>
Amazon	B-Application
Studios	O
owns	O
global	O
television	O
adaptation	O
rights	O
to	O
The	O
Lord	O
of	O
the	O
Rings	O
,	O
which	O
streams	O
on	O
Prime	B-Application
Video	I-Application
.	O
</s>
<s>
On	O
May	O
17	O
,	O
2021	O
,	O
parent	O
company	O
Amazon	B-Application
entered	O
negotiations	O
to	O
acquire	O
Hollywood	O
studio	O
Metro-Goldwyn-Mayer	O
(	O
MGM	O
)	O
.	O
</s>
<s>
On	O
May	O
26	O
,	O
2021	O
,	O
it	O
was	O
officially	O
announced	O
that	O
they	O
would	O
acquire	O
MGM	O
for	O
$8.45	O
billion	O
,	O
subject	O
to	O
regulatory	O
approvals	O
and	O
other	O
routine	O
closing	O
conditions	O
;	O
with	O
the	O
studio	O
continuing	O
to	O
operate	O
as	O
a	O
label	O
alongside	O
Amazon	B-Application
Studios	O
and	O
Amazon	B-Application
Prime	I-Application
Video	I-Application
.	O
</s>
<s>
In	O
July	O
2021	O
,	O
Amazon	B-Application
and	O
Universal	O
Pictures	O
reached	O
a	O
multi-year	O
deal	O
to	O
bring	O
Universal	O
's	O
films	O
to	O
Prime	B-Application
Video	I-Application
,	O
as	O
well	O
as	O
IMDb	O
TV	O
(	O
soon	O
Amazon	B-Application
Freevee	O
)	O
.	O
</s>
<s>
As	O
part	O
of	O
the	O
deal	O
,	O
titles	O
from	O
Universal	O
's	O
library	O
as	O
well	O
as	O
future	O
theatrical	O
releases	O
would	O
become	O
available	O
on	O
Amazon	B-Application
's	O
streaming	O
services	O
following	O
their	O
first	O
pay	O
window	O
and	O
four	O
months	O
after	O
release	O
on	O
Peacock	B-Application
.	O
</s>
<s>
The	O
deal	O
makes	O
major	O
franchises	O
such	O
as	O
Fast	O
&	O
Furious	O
,	O
Jurassic	B-Application
Park	I-Application
and	O
Bourne	O
eligible	O
to	O
stream	O
on	O
Prime	B-Application
Video	I-Application
.	O
</s>
<s>
Most	O
recently	O
,	O
Prime	B-Application
Video	I-Application
had	O
signed	O
a	O
deal	O
with	O
Nigerian	O
studio	O
Anthill	O
Studios	O
.	O
</s>
<s>
On	O
February	O
9	O
,	O
2022	O
,	O
Amazon	B-Application
signed	O
a	O
long-term	O
deal	O
with	O
the	O
Shepperton	O
Studios	O
for	O
exclusive	O
use	O
of	O
new	O
production	O
facilities	O
.	O
</s>
<s>
Amazon	B-Application
has	O
considered	O
developing	O
a	O
stand-alone	O
app	O
for	O
streaming	O
sports	O
content	O
.	O
</s>
<s>
In	O
2015	O
,	O
Amazon	B-Application
launched	O
the	O
Streaming	O
Partners	O
Program	O
(	O
now	O
known	O
as	O
Amazon	B-Application
Channels	O
)	O
,	O
a	O
platform	O
allowing	O
subscription-based	O
third-party	O
channels	O
(	O
a	O
la	O
carte	O
subscription	O
services	O
)	O
and	O
streaming	O
services	O
to	O
be	O
offered	O
to	O
Amazon	B-Application
Prime	O
subscribers	O
through	O
the	O
Amazon	B-Application
Video	I-Application
platform	O
.	O
</s>
<s>
These	O
services	O
are	O
separate	O
from	O
the	O
Amazon	B-Application
Video	I-Application
offering	O
,	O
and	O
must	O
be	O
purchased	O
separately	O
.	O
</s>
<s>
In	O
January	O
2017	O
,	O
Amazon	B-Application
announced	O
Anime	O
Strike	O
,	O
an	O
anime	O
focused	O
Amazon	B-Application
Channels	O
service	O
.	O
</s>
<s>
In	O
May	O
2017	O
,	O
Amazon	B-Application
Channels	O
expanded	O
into	O
Germany	O
and	O
the	O
UK	O
;	O
in	O
the	O
UK	O
,	O
the	O
company	O
reached	O
deals	O
to	O
offer	O
channels	O
from	O
Discovery	O
Communications	O
(	O
including	O
Eurosport	O
)	O
,	O
and	O
live/on	O
-demand	O
content	O
from	O
ITV	B-Device
.	O
</s>
<s>
On	O
January	O
5	O
,	O
2018	O
,	O
Amazon	B-Application
announced	O
that	O
Anime	O
Strike	O
and	O
Heera	O
(	O
a	O
second	O
Channel	O
devoted	O
to	O
Indian	O
films	O
and	O
series	O
)	O
would	O
be	O
discontinued	O
as	O
separate	O
services	O
,	O
and	O
that	O
their	O
content	O
would	O
be	O
merged	O
into	O
the	O
main	O
Prime	B-Application
Video	I-Application
library	O
at	O
no	O
additional	O
charge	O
.	O
</s>
<s>
In	O
April	O
2017	O
,	O
Amazon	B-Application
began	O
to	O
make	O
sports-related	O
content	O
acquisitions	O
,	O
first	O
acquiring	O
non-exclusive	O
rights	O
to	O
stream	O
portions	O
of	O
the	O
NFL	O
's	O
Thursday	O
Night	O
Football	O
games	O
during	O
the	O
2017	O
NFL	O
season	O
to	O
Prime	O
subscribers	O
in	O
the	O
United	O
States	O
as	O
part	O
of	O
a	O
$50	O
million	O
deal	O
,	O
replacing	O
a	O
previous	O
deal	O
with	O
Twitter	B-Application
.	O
</s>
<s>
In	O
August	O
,	O
Amazon	B-Application
acquired	O
the	O
British	O
television	O
rights	O
to	O
the	O
ATP	O
World	O
Tour	O
beginning	O
2019	O
,	O
replacing	O
Sky	O
Sports	O
.	O
</s>
<s>
Amazon	B-Application
will	O
be	O
the	O
third	O
party	O
pay	O
TV	O
provider	O
for	O
the	O
ATP	O
finals	O
and	O
starting	O
in	O
2018	O
for	O
Queens	O
Club	O
and	O
Eastbourne	O
tournaments	O
.	O
</s>
<s>
The	O
ATP	O
announced	O
a	O
two-year	O
deal	O
in	O
September	O
for	O
Amazon	B-Application
to	O
stream	O
the	O
Next	O
Generation	O
ATP	O
Finals	O
.	O
</s>
<s>
In	O
November	O
it	O
was	O
announced	O
that	O
Amazon	B-Application
had	O
acquired	O
the	O
British	O
television	O
rights	O
to	O
the	O
US	O
Open	O
for	O
five	O
years	O
from	O
the	O
2018	O
edition	O
,	O
for	O
a	O
reported	O
£30	O
million	O
.	O
</s>
<s>
Eurosport	O
who	O
owned	O
the	O
pan	O
European	O
rights	O
extended	O
their	O
deal	O
with	O
the	O
US	O
Open	O
but	O
excluded	O
the	O
UK	O
,	O
which	O
was	O
ironic	O
as	O
Amazon	B-Application
had	O
reached	O
a	O
deal	O
with	O
the	O
broadcaster	O
to	O
stream	O
their	O
channels	O
on	O
their	O
station	O
.	O
</s>
<s>
The	O
ATP	O
additionally	O
announced	O
that	O
Amazon	B-Application
in	O
the	O
US	O
would	O
screen	O
the	O
tennis	O
channel	O
,	O
Tennis	O
TV	O
from	O
2018	O
.	O
</s>
<s>
In	O
June	O
2018	O
,	O
it	O
was	O
announced	O
that	O
Amazon	B-Application
had	O
secured	O
the	O
UK	O
rights	O
to	O
broadcast	O
20	O
live	O
Premier	O
League	O
football	O
matches	O
from	O
the	O
2019	O
–	O
20	O
season	O
on	O
a	O
three-year	O
deal	O
.	O
</s>
<s>
On	O
March	O
18	O
,	O
2021	O
,	O
Prime	B-Application
Video	I-Application
announced	O
that	O
they	O
have	O
renewed	O
their	O
deal	O
to	O
and	O
will	O
be	O
the	O
exclusive	O
broadcaster	O
of	O
Thursday	O
Night	O
Football	O
between	O
the	O
2022	O
and	O
2033	O
seasons	O
in	O
the	O
United	O
States	O
.	O
</s>
<s>
Because	O
Prime	B-Application
Video	I-Application
is	O
a	O
subscription	O
service	O
,	O
the	O
NFL	O
will	O
require	O
Amazon	B-Application
to	O
have	O
the	O
games	O
syndicated	O
to	O
over-the-air	O
television	O
stations	O
in	O
the	O
local	O
market	O
of	O
the	O
teams	O
.	O
</s>
<s>
On	O
July	O
1	O
,	O
2022	O
,	O
Amazon	B-Application
announced	O
a	O
deal	O
with	O
UEFA	O
Champions	O
League	O
football	O
.	O
</s>
<s>
Prime	B-Application
Video	I-Application
will	O
air	O
17	O
games	O
for	O
the	O
2023	O
–	O
24	O
season	O
in	O
the	O
United	O
Kingdom	O
.	O
</s>
<s>
On	O
October	O
20	O
,	O
2022	O
,	O
Prime	B-Application
Video	I-Application
acquired	O
the	O
rights	O
to	O
broadcast	O
NBA	B-Application
during	O
the	O
2022	O
–	O
23	O
season	O
in	O
Brazil	O
.	O
</s>
<s>
On	O
November	O
9	O
,	O
2022	O
,	O
Prime	B-Application
Video	I-Application
will	O
launch	O
seven	O
sports	O
talk	O
shows	O
from	O
8	O
AM-8	O
PM	O
.	O
</s>
<s>
Prime	B-Application
Video	I-Application
is	O
available	O
worldwide	O
(	O
except	O
for	O
Mainland	O
China	O
,	O
Iran	O
,	O
North	O
Korea	O
,	O
Russia	O
,	O
Belarus	O
,	O
and	O
Syria	O
)	O
.	O
</s>
<s>
The	O
service	O
supports	O
online	O
streaming	O
via	O
web	O
player	O
,	O
as	O
well	O
as	O
apps	O
on	O
Amazon	O
Fire-branded	O
devices	O
,	O
and	O
supported	O
third-party	O
mobile	B-Application
devices	I-Application
,	O
digital	B-Application
media	I-Application
players	I-Application
(	O
particularly	O
Roku	O
)	O
,	O
video	B-Device
game	I-Device
consoles	I-Device
,	O
and	O
smart	B-Device
TVs	I-Device
.	O
</s>
<s>
An	O
Android	B-Application
TV	I-Application
app	O
is	O
also	O
available	O
,	O
which	O
was	O
initially	O
exclusive	O
to	O
Sony	O
Bravia	O
smart	B-Device
TVs	I-Device
running	O
Android	B-Application
TV	I-Application
,	O
and	O
Nvidia	B-Application
Shield	I-Application
.	O
</s>
<s>
Amazon	B-Application
had	O
historically	O
withheld	O
support	O
for	O
Apple	B-Device
TV	I-Device
and	O
Google	B-Application
's	I-Application
Chromecast	B-Device
platform	O
.	O
</s>
<s>
In	O
October	O
2015	O
,	O
the	O
company	O
banned	O
the	O
sale	O
of	O
these	O
devices	O
on	O
its	O
online	O
marketplace	O
because	O
they	O
do	O
not	O
support	O
the	O
Prime	B-Application
Video	I-Application
ecosystem	O
.	O
</s>
<s>
This	O
led	O
to	O
critics	O
arguing	O
that	O
Amazon	B-Application
was	O
displaying	O
protectionism	O
against	O
devices	O
that	O
could	O
be	O
competitors	O
to	O
its	O
own	O
Fire	B-Application
TV	I-Application
products	O
.	O
</s>
<s>
However	O
,	O
in	O
December	O
2017	O
,	O
Amazon	B-Application
released	O
an	O
Apple	B-Device
TV	I-Device
app	O
for	O
Prime	B-Application
Video	I-Application
,	O
and	O
announced	O
in	O
April	O
2019	O
that	O
it	O
would	O
add	O
Chromecast	B-Device
support	O
to	O
the	O
Prime	B-Application
Video	I-Application
mobile	B-Application
app	O
and	O
perform	O
a	O
wider	O
release	O
of	O
Prime	B-Application
Video	I-Application
's	O
Android	B-Application
TV	I-Application
app	O
.	O
</s>
<s>
This	O
was	O
delivered	O
in	O
July	O
2020	O
as	O
part	O
of	O
concessions	O
to	O
restore	O
access	O
to	O
YouTube	O
on	O
Fire	B-Application
TV	I-Application
devices	O
after	O
a	O
related	O
feud	O
with	O
Google	B-Application
.	I-Application
</s>
<s>
In	O
some	O
countries	O
where	O
Amazon	B-Application
Video	I-Application
is	O
available	O
and	O
movies/television	O
shows	O
can	O
be	O
purchased	O
or	O
rented	O
,	O
Prime	B-Application
Video	I-Application
is	O
offered	O
on	O
the	O
local	O
Amazon	B-Application
website	O
(	O
e.g.	O
</s>
<s>
amazon.com,	O
amazon.de,	O
amazon.co.uk	O
etc	O
.	O
</s>
<s>
Although	O
a	O
local	O
Amazon	B-Application
website	O
might	O
be	O
available	O
,	O
the	O
full	O
range	O
of	O
digital	O
content	O
services	O
(	O
e.g.	O
</s>
<s>
Amazon	B-Application
Music	I-Application
,	O
Amazon	B-Application
Video	I-Application
,	O
Kindle	O
Store	O
)	O
might	O
not	O
be	O
available	O
in	O
that	O
particular	O
country	O
(	O
e.g.	O
</s>
<s>
amazon.in,	O
amazon.sg,	O
amazon.com.tr	B-Application
etc	O
.	O
)	O
.	O
</s>
<s>
In	O
other	O
countries	O
where	O
Amazon	B-Application
Video	I-Application
is	O
unavailable	O
and	O
movies/television	O
shows	O
cannot	O
be	O
purchased	O
or	O
rented	O
,	O
Prime	B-Application
Video	I-Application
is	O
offered	O
as	O
a	O
standalone	O
service	O
on	O
a	O
separate	O
website	O
.	O
</s>
<s>
In	O
Brazil	O
,	O
a	O
similar	O
Amazon	B-Application
Video	I-Application
was	O
launched	O
,	O
but	O
under	O
the	O
name	O
Loja	O
Prime	B-Application
Video	I-Application
(	O
"	O
Prime	B-Application
Video	I-Application
Shop	O
"	O
)	O
,	O
and	O
for	O
renting	O
of	O
movies	O
only	O
.	O
</s>
<s>
In	O
April	O
2020	O
,	O
Amazon	B-Application
and	O
Apple	O
formed	O
a	O
deal	O
that	O
allowed	O
Amazon	B-Application
to	O
process	O
in-app	O
payments	O
on	O
the	O
Prime	B-Application
Video	I-Application
app	O
on	O
iOS	O
,	O
without	O
using	O
Apple	O
's	O
official	O
in-app	O
purchase	O
mechanism	O
.	O
</s>
<s>
This	O
move	O
was	O
considered	O
notable	O
as	O
most	O
apps	O
on	O
the	O
Apple	B-Application
App	I-Application
Store	I-Application
are	O
not	O
allowed	O
to	O
use	O
their	O
own	O
payment	O
processor	O
;	O
in-app	O
transactions	O
for	O
digital	O
content	O
have	O
to	O
be	O
handled	O
by	O
Apple	O
.	O
</s>
<s>
In	O
May	O
2022	O
,	O
Amazon	B-Application
removed	O
the	O
ability	O
for	O
iOS	O
and	O
Android	B-Application
users	O
to	O
make	O
in-app	O
purchases	O
on	O
several	O
of	O
Amazon	B-Application
's	O
digital	O
storefronts	O
,	O
including	O
Kindle	O
,	O
Audible	O
and	O
Music	O
apps	O
,	O
due	O
to	O
disputes	O
over	O
transaction	O
fees	O
.	O
</s>
<s>
Depending	O
on	O
the	O
device	O
,	O
Amazon	B-Application
supports	O
up	O
to	O
4K	B-Architecture
(	O
UHD	O
)	O
and	O
high-dynamic-range	O
(	O
HDR	O
)	O
streaming	O
.	O
</s>
<s>
For	O
titles	O
available	O
for	O
purchase	O
(	O
and	O
not	O
included	O
in	O
a	O
customer	O
's	O
Amazon	B-Application
Prime	O
subscription	O
)	O
,	O
the	O
HD	O
option	O
is	O
often	O
offered	O
at	O
an	O
additional	O
price	O
.	O
</s>
<s>
On	O
March	O
18	O
,	O
2020	O
,	O
Thierry	O
Breton	O
,	O
a	O
European	O
commissioner	O
in	O
charge	O
of	O
digital	O
policy	O
of	O
the	O
European	O
Union	O
urged	O
streaming	O
services	O
including	O
Amazon	B-Application
Prime	I-Application
Video	I-Application
to	O
limit	O
their	O
services	O
.	O
</s>
<s>
On	O
March	O
20	O
,	O
2020	O
,	O
Amazon	B-Application
said	O
that	O
they	O
have	O
already	O
begun	O
the	O
effort	O
to	O
reduce	O
streaming	O
bitrates	O
while	O
also	O
maintaining	O
a	O
quality	O
streaming	O
,	O
"	O
We	O
support	O
the	O
need	O
for	O
careful	O
management	O
of	O
telecom	O
services	O
to	O
ensure	O
they	O
can	O
handle	O
the	O
increased	O
internet	O
demand	O
with	O
so	O
many	O
people	O
now	O
at	O
home	O
full-time	O
due	O
to	O
COVID-19	O
.	O
</s>
<s>
Prime	B-Application
Video	I-Application
is	O
working	O
with	O
local	O
authorities	O
and	O
Internet	O
Service	O
Providers	O
where	O
needed	O
to	O
help	O
mitigate	O
any	O
network	O
congestion.	O
"	O
</s>
<s>
ManufacturerProductTypeQualityNotesRefVideoAudioAmazonKindle	O
FireTabletUp	O
to	O
Dolby	O
Atmos	O
supportFire	O
PhoneSmartphoneDiscontinued	O
on	O
Amazon	B-Application
websiteFire	O
TVDigital	O
media	O
playerUp	O
to	O
Dolby	O
Digital	O
Plus	O
5.1	O
,	O
Dolby	O
Atmos	O
supportFire	O
TV	O
StickAppleiPhoneSmartphoneiPadTabletUp	O
to	O
loudspeaker	O
supportApple	O
TVDigital	O
media	O
playerUp	O
to	O
Dolby	O
Digital	O
5.1	O
,	O
Dolby	O
AtmosAvailable	O
on	O
third	O
generation	O
models	O
and	O
newer	O
,	O
Dolby	O
Digital	O
5.1	O
on	O
fourth	O
generation	O
or	O
newer	O
,	O
4K	B-Architecture
HDR	O
and	O
Dolby	O
Atmos	O
on	O
fifth	O
generation.GoogleAndroidMobile	O
operating	O
systemVariesApplication	O
available	O
on	O
Google	B-Application
Play	I-Application
.	O
</s>
