<s>
Amara	B-General_Concept
,	O
formerly	O
known	O
as	O
Universal	O
Subtitles	O
,	O
is	O
a	O
web-based	O
non-profit	O
project	O
created	O
by	O
the	O
Participatory	O
Culture	O
Foundation	O
that	O
hosts	O
and	O
allows	O
user-subtitled	O
video	O
to	O
be	O
accessed	O
and	O
created	O
.	O
</s>
<s>
Users	O
upload	O
video	O
through	O
many	O
major	O
video	O
hosting	O
websites	O
such	O
as	O
YouTube	B-General_Concept
,	O
Vimeo	O
,	O
and	O
Ustream	B-Application
to	O
subtitle	O
.	O
</s>
<s>
Users	O
of	O
the	O
project	O
and	O
service	O
include	O
Mozilla	B-Operating_System
,	O
PBS	O
,	O
Khan	O
Academy	O
,	O
Netflix	O
,	O
Twitter	B-Application
,	O
TED	O
Talks	O
,	O
Coursera	O
,	O
Udacity	O
,	O
and	O
Google	B-Application
.	I-Application
</s>
<s>
Most	O
companies	O
listed	O
have	O
"	O
teams	O
"	O
organized	O
by	O
Amara	B-General_Concept
on	O
the	O
website	O
that	O
focus	O
on	O
translation	O
and	O
caption	O
of	O
videos	O
.	O
</s>
<s>
Amara	B-General_Concept
claims	O
that	O
it	O
lowers	O
the	O
cost	O
of	O
captioning	O
and	O
translation	O
by	O
at	O
least	O
95	O
percent	O
because	O
of	O
their	O
volunteer-based	O
system	O
.	O
</s>
<s>
The	O
software	O
for	O
the	O
Amara	B-General_Concept
platform	O
was	O
previously	O
open	B-Application
source	I-Application
software	I-Application
under	O
the	O
GNU	B-Application
Affero	I-Application
General	I-Application
Public	I-Application
License	I-Application
.	O
</s>
<s>
In	O
January	O
2020	O
,	O
Amara	B-General_Concept
announced	O
that	O
the	O
platform	O
would	O
become	O
proprietary	B-Application
and	O
closed	B-Application
source	I-Application
,	O
citing	O
that	O
it	O
wanted	O
to	O
have	O
more	O
control	O
over	O
how	O
it	O
is	O
deployed	O
and	O
used	O
,	O
and	O
protect	O
its	O
work	O
from	O
being	O
used	O
by	O
for-profit	O
companies	O
in	O
means	O
that	O
are	O
"	O
inconsistent	O
with	O
its	O
values	O
"	O
.	O
</s>
<s>
The	O
MacArthur	O
Foundation	O
issued	O
a	O
grant	O
of	O
$	O
100,000	O
to	O
the	O
Participatory	O
Culture	O
Foundation	O
in	O
December	O
2010	O
specifically	O
to	O
support	O
Amara	B-General_Concept
,	O
referencing	O
looking	O
to	O
assist	O
producers	O
of	O
online	O
documentaries	O
and	O
other	O
video	O
creators	O
in	O
both	O
translating	O
and	O
subtitling	O
their	O
productions	O
.	O
</s>
<s>
Mozilla	B-Operating_System
and	O
the	O
Knight	O
Foundation	O
invested	O
a	O
total	O
of	O
1	O
million	O
dollars	O
into	O
the	O
project	O
in	O
2011	O
,	O
citing	O
support	O
of	O
global	O
translations	O
and	O
the	O
open	O
web	O
.	O
</s>
<s>
Mozilla	B-Operating_System
awarded	O
a	O
grant	O
of	O
$	O
100,000	O
in	O
2011	O
,	O
while	O
the	O
Knight	O
Foundation	O
provided	O
$	O
250,000	O
in	O
2012	O
.	O
</s>
<s>
Amara	B-General_Concept
first	O
hosted	O
a	O
"	O
Translation	O
Party	O
"	O
with	O
PBS	O
NewsHour	O
in	O
order	O
to	O
attempt	O
to	O
translate	O
an	O
interview	O
into	O
as	O
many	O
languages	O
as	O
possible	O
on	O
December	O
23	O
,	O
2010	O
,	O
then	O
gained	O
a	O
partnership	O
with	O
PBS	O
NewsHour	O
in	O
2012	O
with	O
a	O
focus	O
on	O
translating	O
videos	O
to	O
languages	O
other	O
than	O
English	O
.	O
</s>
<s>
Amara	B-General_Concept
has	O
been	O
utilized	O
by	O
educational	O
web	O
start-ups	O
Khan	O
Academy	O
and	O
Coursera	O
in	O
order	O
to	O
allow	O
for	O
subtitles	O
on	O
public	O
educational	O
videos	O
,	O
with	O
Coursera	O
CEO	O
stating	O
that	O
it	O
was	O
important	O
to	O
making	O
accessible	O
content	O
to	O
learners	O
who	O
did	O
not	O
have	O
English	O
as	O
a	O
first	O
language	O
.	O
</s>
<s>
In	O
2013	O
,	O
Amara	B-General_Concept
released	O
a	O
feature	O
that	O
allowed	O
users	O
to	O
connect	O
their	O
YouTube	B-General_Concept
accounts	I-General_Concept
to	O
Amara	B-General_Concept
and	O
create	O
subtitles	O
for	O
free	O
that	O
would	O
show	O
on	O
both	O
platforms	O
.	O
</s>
<s>
Amara	B-General_Concept
announced	O
an	O
official	O
name	O
transition	O
from	O
Universal	O
Subtitles	O
on	O
April	O
5	O
,	O
2012	O
.	O
</s>
<s>
Taghreedat	O
and	O
Amara	B-General_Concept
announced	O
a	O
partnership	O
on	O
August	O
30	O
,	O
2013	O
,	O
in	O
order	O
to	O
expand	O
Arabic	O
outreach	O
through	O
collaboration	O
and	O
increasing	O
accessibility	O
.	O
</s>
<s>
The	O
Amara	B-General_Concept
interface	O
was	O
translated	O
and	O
integrated	O
completely	O
in	O
Arabic	O
as	O
a	O
result	O
.	O
</s>
<s>
On	O
December	O
14	O
,	O
2013	O
,	O
Amazon	B-Application
Smile	I-Application
listed	O
Amara	B-General_Concept
as	O
one	O
of	O
its	O
options	O
for	O
donation	O
.	O
</s>
<s>
Ensemble	O
Video	O
,	O
a	O
multi-focused	O
video	O
company	O
,	O
partnered	O
and	O
integrated	O
their	O
service	O
with	O
Amara	B-General_Concept
's	O
subtitling	O
editor	O
on	O
October	O
27	O
,	O
2015	O
,	O
being	O
the	O
first	O
higher-education	O
educational	O
platform	O
to	O
do	O
so	O
.	O
</s>
<s>
On	O
October	O
17	O
,	O
2014	O
,	O
Amara	B-General_Concept
launched	O
a	O
new	O
homepage	O
design	O
,	O
and	O
on	O
April	O
7	O
,	O
2015	O
,	O
Amara	B-General_Concept
switched	O
its	O
platform	O
to	O
a	O
new	O
API	O
.	O
</s>
<s>
Amara	B-General_Concept
received	O
a	O
Tech	O
Award	O
in	O
2011	O
in	O
the	O
Equality	O
category	O
.	O
</s>
<s>
The	O
FCC	O
presented	O
the	O
Advancement	O
in	O
Accessibility	O
Award	O
to	O
Amara	B-General_Concept
on	O
October	O
28	O
,	O
2011	O
.	O
</s>
