<s>
AlterGeo	B-Operating_System
,	O
formerly	O
known	O
as	O
Wi2Geo	O
,	O
is	O
a	O
Russian	O
IT	B-General_Concept
company	O
specializing	O
in	O
the	O
development	O
of	O
a	O
global	O
hybrid	O
positioning	O
system	O
which	O
combines	O
Wi-Fi	O
,	O
WiMAX	O
,	O
GSM	O
,	O
GPS	O
,	O
LTE	O
,	O
IP	B-Protocol
address	I-Protocol
and	O
network	O
environment	O
approaches	O
.	O
</s>
<s>
It	B-General_Concept
also	O
created	O
cross-platform	B-Operating_System
location-based	B-Application
services	I-Application
Gvidi	O
and	O
AlterGeo	B-Operating_System
,	O
and	O
hyperlocal	O
banner	O
ad	O
system	O
Local	O
Hero	O
.	O
</s>
<s>
According	O
to	O
the	O
Financial	O
Times	O
,	O
AlterGeo	B-Operating_System
is	O
one	O
of	O
four	O
"	O
Russia	O
's	O
next	O
tech	O
titans	O
"	O
.	O
</s>
<s>
It	B-General_Concept
received	O
funding	O
from	O
several	O
prominent	O
investors	O
,	O
including	O
Intel	O
Capital	O
and	O
Esther	O
Dyson	O
.	O
</s>
<s>
AlterGeo	B-Operating_System
was	O
established	O
in	O
2008	O
to	O
build	O
a	O
Wi-Fi	O
positioning	O
technology	O
on	O
the	O
basis	O
of	O
the	O
PhD	O
thesis	O
of	O
one	O
of	O
its	O
founders	O
.	O
</s>
<s>
As	O
long	O
as	O
the	O
company	O
's	O
goal	O
was	O
to	O
develop	O
a	O
universal	O
solution	O
which	O
could	O
overcome	O
the	O
limitations	O
of	O
satellite	O
systems	O
such	O
as	O
GPS	O
,	O
A-GPS	O
and	O
GLONASS	O
,	O
the	O
team	O
expanded	O
R&D	O
activities	O
,	O
and	O
developed	O
a	O
"	O
global	O
hybrid	O
system	O
for	O
the	O
positioning	O
of	O
electronic	O
devices	B-Device
by	O
WiFi	O
,	O
WiMAX	O
,	O
GSM	O
,	O
LTE	O
,	O
IP	B-Protocol
addresses	I-Protocol
and	O
network	O
environment	O
"	O
.	O
</s>
<s>
AlterGeo	B-Operating_System
claim	O
their	O
system	O
has	O
significant	O
coverage	O
in	O
Europe	O
,	O
especially	O
in	O
Russia	O
and	O
the	O
CIS	O
,	O
Asia	O
,	O
as	O
well	O
as	O
in	O
North	O
and	O
South	O
America	O
,	O
and	O
claim	O
to	O
operate	O
a	O
database	O
of	O
more	O
than	O
135	O
million	O
Wi-Fi	O
,	O
WiMAX	O
,	O
GSM	O
and	O
LTE	O
active	O
access	O
points	O
while	O
processing	O
more	O
than	O
400	O
million	O
location	O
requests	O
and	O
positioning	O
more	O
than	O
100	O
million	O
devices	B-Device
all	O
over	O
the	O
world	O
on	O
a	O
daily	O
basis	O
.	O
</s>
<s>
AlterGeo	B-Operating_System
's	O
hybrid	O
positioning	O
system	O
allows	O
web	O
and	O
mobile	B-Application
software	I-Application
developers	B-Application
as	O
well	O
as	O
device	O
manufacturers	O
to	O
position	O
their	O
users	O
in	O
order	O
to	O
provide	O
them	O
with	O
location-aware	O
features	O
and	O
collect	O
relevant	O
location-based	O
statistics	O
for	O
marketing	O
issues	O
.	O
</s>
<s>
and	O
indoor	B-Device
positioning	I-Device
.	O
</s>
<s>
The	O
AlterGeo	B-Operating_System
system	O
can	O
be	O
accessed	O
through	O
API	B-General_Concept
and	O
SDK	B-Application
or	O
deployed	O
on	O
the	O
client	B-Operating_System
side	I-Operating_System
as	O
an	O
on-premises	O
solution	O
.	O
</s>
<s>
It	B-General_Concept
is	O
used	O
by	O
Badoo	O
,	O
Mail.Ru	O
,	O
2GIS	O
,	O
LiveJournal	B-Application
and	O
other	O
prominent	O
Internet	O
companies	O
.	O
</s>
<s>
In	O
2011	O
,	O
one	O
of	O
Russia	O
's	O
largest	O
advertising	O
networks	O
,	O
Begun	O
,	O
was	O
the	O
first	O
in	O
Russia	O
to	O
launch	O
the	O
location-based	O
contextual	O
advertising	O
service	O
,	O
thanks	O
to	O
cooperation	O
with	O
AlterGeo	B-Operating_System
.	O
</s>
<s>
In	O
December	O
2014	O
,	O
AlterGeo	B-Operating_System
released	O
Local	O
Hero	O
,	O
a	O
self-service	O
hyperlocal	O
banner	O
advertising	O
system	O
for	O
local	O
businesses	O
.	O
</s>
<s>
It	B-General_Concept
claims	O
to	O
be	O
able	O
to	O
publish	O
customers	O
 '	O
banners	O
throughout	O
the	O
Internet	O
(	O
via	O
several	O
RTB	O
ad	O
exchanges	O
)	O
and	O
display	O
them	O
on	O
desktop	B-Device
and	O
mobile	B-Application
devices	I-Application
within	O
small	O
geographic	O
areas	O
(	O
the	O
minimum	O
radius	O
is	O
500	O
meters	O
)	O
.	O
</s>
<s>
To	O
demonstrate	O
an	O
example	O
of	O
how	O
the	O
alternative	O
positioning	O
system	O
can	O
be	O
implemented	O
in	O
the	O
field	O
of	O
web	O
and	O
mobile	B-Application
services	O
for	O
wide	O
audiences	O
,	O
the	O
company	O
started	O
developing	O
its	O
own	O
B2C	O
location-based	B-Application
services	I-Application
.	O
</s>
<s>
Launched	O
in	O
2008	O
,	O
the	O
location-based	B-Application
service	I-Application
of	O
AlterGeo	B-Operating_System
began	O
as	O
a	O
relatively	O
simple	O
friend-to-friend	O
location-sharing	O
service	O
.	O
</s>
<s>
AlterGeo	B-Operating_System
is	O
currently	O
reported	O
to	O
be	O
the	O
leading	O
cross-platform	B-Operating_System
location-based	O
social	O
network	O
in	O
the	O
whole	O
Russian-speaking	O
world	O
,	O
with	O
more	O
than	O
1.2	O
million	O
people	O
using	O
its	O
website	O
and	O
free	O
mobile	B-Application
apps	I-Application
for	O
iOS	B-Application
,	O
Android	B-Application
,	O
Windows	B-Protocol
Phone	I-Protocol
(	O
additionally	O
supplied	O
with	O
the	O
augmented	B-General_Concept
reality	I-General_Concept
feature	O
)	O
and	O
Bada	B-Operating_System
.	O
</s>
<s>
According	O
to	O
TechCrunch	O
,	O
in	O
2012	O
the	O
company	O
realised	O
"	O
they	O
were	O
sitting	O
on	O
a	O
lot	O
of	O
interesting	O
data	O
which	O
could	O
be	O
applied	O
to	O
restaurants	O
,	O
so	O
they	O
released	O
what	O
they	O
say	O
is	O
an	O
'	O
intelligent	O
restaurant	O
guide	O
 '	O
,	O
Gvidi	O
"	O
,	O
a	O
free	O
mobile	B-Application
app	I-Application
for	O
iOS	B-Application
and	O
Android	B-Application
based	O
on	O
a	O
sophisticated	O
recommendation	B-Application
system	I-Application
.	O
</s>
<s>
The	O
system	O
monitors	O
the	O
user	O
's	O
social	O
graphs	O
through	O
Facebook	B-Application
,	O
Twitter	B-Application
,	O
AlterGeo	B-Operating_System
,	O
Vkontakte	O
,	O
Foursquare	B-Application
etc.	O
,	O
as	O
well	O
as	O
their	O
current	O
location	O
,	O
to	O
make	O
recommendations	O
.	O
</s>
<s>
AlterGeo	B-Operating_System
is	O
a	O
winner	O
of	O
TechCrunchs	O
The	O
Europas	O
2013	O
and	O
received	O
the	O
Best	O
Russian	O
Startup	O
nomination	O
.	O
</s>
<s>
In	O
2013	O
,	O
Financial	O
Times	O
listed	O
AlterGeo	B-Operating_System
among	O
four	O
"	O
Russia	O
's	O
next	O
tech	O
titans	O
"	O
,	O
together	O
with	O
Yandex	O
,	O
Ozon	O
and	O
Ecwid	O
,	O
whereas	O
Informilo	O
included	O
it	B-General_Concept
in	O
its	O
"	O
Russia	O
's	O
Top	O
25	O
Hottest	O
Tech	O
Companies	O
"	O
list	O
one	O
year	O
earlier	O
.	O
</s>
<s>
AlterGeo	B-Operating_System
was	O
recognized	O
for	O
the	O
creation	O
of	O
the	O
intelligent	O
mobile	B-Application
restaurant	O
search	O
engine	O
Gvidi	O
.	O
</s>
<s>
This	O
won	O
the	O
Bully	O
Awards	O
2013	O
as	O
a	O
breakthrough	O
technology-based	O
product	O
,	O
the	O
2nd	O
Apps4All	O
contest	O
as	O
the	O
Best	O
App	O
Using	O
Google	O
Services	O
,	O
and	O
was	O
named	O
the	O
Best	O
Idea	O
project	O
at	O
the	O
international	O
Tactrick	O
Android	B-Application
Developer	B-Application
Cup	O
.	O
</s>
<s>
Both	O
brands	O
of	O
AlterGeo	B-Operating_System
and	O
Gvidi	O
were	O
given	O
the	O
highest	O
possible	O
index	O
of	O
AAA	O
in	O
the	O
Russian	O
Startup	O
Rating	O
,	O
and	O
top	O
its	O
IT	B-General_Concept
section	O
.	O
</s>
