<s>
AllTrails	B-Application
is	O
a	O
fitness	O
and	O
travel	O
mobile	B-Application
app	I-Application
used	O
in	O
outdoor	O
recreational	O
activities	O
.	O
</s>
<s>
AllTrails	B-Application
is	O
commonly	O
used	O
for	O
outdoor	O
activities	O
such	O
as	O
hiking	O
,	O
mountain	O
biking	O
,	O
climbing	O
and	O
snow	O
sports	O
.	O
</s>
<s>
AllTrails	B-Application
first	O
launched	O
in	O
2010	O
within	O
the	O
AngelPad	O
accelerator	O
program	O
and	O
gained	O
seed	O
funding	O
shortly	O
thereafter	O
from	O
the	O
firms	O
500	O
Global	O
(	O
previously	O
500	O
Startups	O
)	O
and	O
2020	O
Ventures	O
.	O
</s>
<s>
In	O
2018	O
,	O
AllTrails	B-Application
was	O
acquired	O
by	O
Spectrum	O
Equity	O
.	O
</s>
<s>
AllTrails	B-Application
operates	O
on	O
a	O
freemium	O
business	O
model	O
.	O
</s>
<s>
It	O
is	O
accessible	O
through	O
a	O
mobile	B-Application
app	I-Application
or	O
a	O
web	B-Application
browser	I-Application
for	O
computers	O
.	O
</s>
<s>
AllTrails	B-Application
was	O
founded	O
in	O
2010	O
by	O
Russell	O
Cook	O
.	O
</s>
<s>
In	O
2011	O
,	O
within	O
one	O
year	O
of	O
its	O
launch	O
,	O
AllTrails	B-Application
gained	O
$400k	O
in	O
seed	O
funding	O
from	O
two	O
venture	O
capital	O
funds	O
.	O
</s>
<s>
A	O
major	O
partnership	O
between	O
National	O
Geographic	O
and	O
AllTrails	B-Application
was	O
announced	O
in	O
early	O
2012	O
.	O
</s>
<s>
This	O
partnership	O
resulted	O
in	O
National	O
Geographic	O
's	O
Topo.com	O
being	O
merged	O
and	O
redirected	O
to	O
AllTrails	B-Application
.	O
</s>
<s>
In	O
Q4	O
of	O
2012	O
,	O
AllTrails	B-Application
crossed	O
the	O
1	O
million	O
install	O
milestone	O
.	O
</s>
<s>
In	O
August	O
2016	O
,	O
AllTrails	B-Application
announced	O
that	O
it	O
had	O
acquired	O
EveryTrail	O
from	O
TripAdvisor	O
,	O
who	O
had	O
formerly	O
acquired	O
the	O
company	O
in	O
2011	O
.	O
</s>
<s>
AllTrails	B-Application
was	O
listed	O
in	O
the	O
100	O
Best	O
Android	B-Application
Apps	O
of	O
2017	O
by	O
PhanDroid	O
.	O
</s>
<s>
In	O
2018	O
,	O
Spectrum	O
Equity	O
provided	O
$75M	O
in	O
funding	O
to	O
AllTrails	B-Application
in	O
exchange	O
for	O
a	O
majority	O
position	O
in	O
the	O
company	O
.	O
</s>
<s>
At	O
that	O
time	O
,	O
Ben	O
Spero	O
and	O
Matt	O
Neidlinger	O
of	O
Spectrum	O
Equity	O
joined	O
AllTrails’	O
board	O
of	O
directors	O
.	O
</s>
<s>
In	O
May	O
2019	O
,	O
AllTrails	B-Application
announced	O
that	O
the	O
app	O
was	O
available	O
in	O
French	O
,	O
German	O
and	O
Spanish	O
.	O
</s>
<s>
AllTrails	B-Application
partnered	O
with	O
Rolling	O
Strong	O
in	O
December	O
2019	O
to	O
help	O
truck	O
drivers	O
stay	O
fit	O
and	O
healthy	O
on	O
the	O
road	O
.	O
</s>
<s>
In	O
the	O
summer	O
of	O
2020	O
,	O
Apple	O
partnered	O
with	O
AllTrails	B-Application
to	O
add	O
hiking	O
information	O
to	O
their	O
Apple	B-Application
Maps	I-Application
.	O
</s>
<s>
In	O
early	O
2021	O
,	O
AllTrails	B-Application
broke	O
the	O
news	O
that	O
it	O
had	O
officially	O
reached	O
1	O
million	O
paid	O
subscribers	O
.	O
</s>
<s>
Registration	O
is	O
required	O
on	O
AllTrails	B-Application
.	O
</s>
<s>
Users	O
can	O
register	O
via	O
Apple	O
,	O
Facebook	B-Application
,	O
Google	B-Application
or	O
by	O
manually	O
entering	O
their	O
name	O
,	O
email	O
and	O
password	O
.	O
</s>
<s>
AllTrails	B-Application
operates	O
on	O
a	O
freemium	O
service	O
.	O
</s>
<s>
Users	O
can	O
access	O
the	O
app	O
's	O
advanced	O
features	O
via	O
a	O
subscription	O
service	O
called	O
AllTrails+	O
.	O
</s>
<s>
As	O
of	O
January	O
2012	O
,	O
AllTrails	B-Application
had	O
reached	O
200,000	O
users	O
.	O
</s>
<s>
In	O
that	O
year	O
,	O
AllTrails	B-Application
partnered	O
with	O
NatGeo	O
.	O
</s>
<s>
As	O
of	O
August	O
2020	O
,	O
AllTrails	B-Application
claims	O
a	O
global	O
user	O
base	O
of	O
over	O
20	O
million	O
in	O
more	O
than	O
100	O
countries	O
.	O
</s>
<s>
Since	O
its	O
founding	O
in	O
2010	O
,	O
AllTrails	B-Application
has	O
acquired	O
a	O
number	O
of	O
competing	O
organizations	O
:	O
Every	O
Trail	O
,	O
Gpsies	O
,	O
,	O
Trails.com	O
.	O
</s>
