<s>
The	O
aesthetic	B-General_Concept
–	I-General_Concept
usability	I-General_Concept
effect	I-General_Concept
describes	O
a	O
paradox	O
that	O
people	O
perceive	O
more	O
aesthetic	O
designs	O
as	O
much	O
more	O
intuitive	O
than	O
those	O
considered	O
to	O
be	O
less	O
aesthetically	O
pleasing	O
.	O
</s>
<s>
Usability	B-General_Concept
and	O
aesthetics	O
are	O
the	O
two	O
most	O
important	O
factors	O
in	O
assessing	O
the	O
overall	O
user	B-Application
experience	I-Application
for	O
an	O
application	O
.	O
</s>
<s>
Usability	B-General_Concept
and	O
aesthetics	O
are	O
judged	O
by	O
a	O
user	O
's	O
reuse	O
expectations	O
,	O
and	O
then	O
their	O
post-use	O
,	O
or	O
experienced	O
,	O
final	O
judgement	O
.	O
</s>
<s>
Masaaki	O
Kurosu	O
and	O
Kaori	O
Kashimura	O
,	O
researchers	O
at	O
Hitachi	O
in	O
Tokyo	O
,	O
demonstrated	O
the	O
aesthetic	B-General_Concept
–	I-General_Concept
usability	I-General_Concept
effect	I-General_Concept
in	O
their	O
study	O
.	O
</s>
<s>
The	O
results	O
of	O
the	O
analysis	O
show	O
that	O
"	O
the	O
apparent	O
usability	B-General_Concept
is	O
less	O
correlated	O
with	O
the	O
inherent	O
usability	B-General_Concept
compared	O
to	O
the	O
apparent	O
beauty	O
.	O
</s>
<s>
This	O
suggests	O
that	O
the	O
user	O
may	O
be	O
strongly	O
affected	O
by	O
the	O
aesthetic	O
aspect	O
of	O
the	O
interface	O
even	O
when	O
they	O
try	O
to	O
evaluate	O
the	O
interface	O
in	O
its	O
functional	O
aspects	O
,	O
and	O
it	O
is	O
suggested	O
that	O
the	O
interface	O
designers	O
should	O
strive	O
not	O
only	O
to	O
improve	O
the	O
inherent	O
usability	B-General_Concept
but	O
also	O
brush	O
up	O
the	O
apparent	O
usability	B-General_Concept
or	O
the	O
aesthetic	O
aspect	O
of	O
the	O
interface	O
"	O
.	O
</s>
<s>
In	O
other	O
words	O
,	O
the	O
aesthetic	B-General_Concept
–	I-General_Concept
usability	I-General_Concept
effect	I-General_Concept
plays	O
an	O
important	O
role	O
in	O
user	B-Application
experience	I-Application
.	O
</s>
<s>
The	O
same	O
applied	O
to	O
the	O
pre-use	O
usability	B-General_Concept
factor	O
of	O
the	O
application	O
as	O
well	O
.	O
</s>
<s>
The	O
effect	O
of	O
usability	B-General_Concept
on	O
the	O
time	O
performance	O
was	O
not	O
significantly	O
different	O
between	O
the	O
two	O
groups	O
.	O
</s>
<s>
Usability	B-General_Concept
and	O
aesthetics	O
are	O
two	O
important	O
factors	O
for	O
designing	O
user	O
interfaces	O
.	O
</s>
<s>
A	O
study	O
between	O
two	O
functionally	O
identical	O
mobile	O
phones	O
with	O
highly	O
appealing	O
visual	O
appearance	O
not	O
appealing	O
visual	O
appearance	O
to	O
determine	O
the	O
influence	O
of	O
appearance	O
on	O
perceived	O
usability	B-General_Concept
,	O
performance	O
measures	O
and	O
perceived	O
attractiveness	O
.	O
</s>
<s>
The	O
results	O
showed	O
that	O
participants	O
using	O
the	O
highly	O
appealing	O
phone	O
rated	O
their	O
appliance	O
as	O
being	O
more	O
usable	B-General_Concept
than	O
participants	O
operating	O
the	O
unappealing	O
model	O
.	O
</s>
