<s>
Adventure	B-Application
Rock	I-Application
(	O
previously	O
known	O
as	O
CBBC	B-Application
World	I-Application
)	O
was	O
a	O
virtual	O
online	O
world	O
for	O
children	O
based	O
on	O
Ketnetkick	O
,	O
and	O
created	O
by	O
the	O
BBC	O
in	O
association	O
with	O
Ketnet	O
,	O
owned	O
and	O
operated	O
by	O
the	O
Vlaamse	O
Radio	O
-	O
en	O
Televisieomroep	O
(	O
VRT	O
)	O
,	O
Flanders	O
 '	O
public	O
broadcaster	O
.	O
</s>
<s>
The	O
emphasis	O
on	O
the	O
system	O
was	O
on	O
safety	O
and	O
responsibility	O
,	O
with	O
no	O
chatrooms	O
or	O
the	O
financial	O
aspects	O
available	O
in	O
other	O
online	O
worlds	O
such	O
as	O
Linden	O
Lab	O
's	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Adventure	B-Application
Rock	I-Application
was	O
shut	O
down	O
in	O
2009	O
due	O
to	O
lack	O
of	O
popularity	O
,	O
updates	O
and	O
repairs	O
.	O
</s>
<s>
Adventure	B-Application
Rock	I-Application
consists	O
of	O
a	O
large	O
virtual	O
world	O
which	O
players	O
explore	O
using	O
customised	O
avatars	O
.	O
</s>
<s>
Following	O
that	O
,	O
the	O
player	O
is	O
'	O
dropped	O
 '	O
onto	O
Adventure	B-Application
Rock	I-Application
,	O
and	O
is	O
free	O
to	O
explore	O
.	O
</s>
<s>
There	O
are	O
a	O
number	O
of	O
areas	O
which	O
were	O
closed	O
off	O
,	O
such	O
as	O
a	O
roller	B-Device
coaster	I-Device
.	O
</s>
<s>
The	O
game	O
was	O
based	O
around	O
a	O
story	O
narrated	O
on	O
the	O
Adventure	B-Application
Rock	I-Application
website	O
.	O
</s>
<s>
Adventure	B-Application
Rock	I-Application
was	O
the	O
subject	O
of	O
a	O
year-long	O
joint	O
research	O
project	O
between	O
CBBC	O
and	O
the	O
University	O
of	O
Westminster	O
,	O
funded	O
by	O
BBC	O
Future	O
Media	O
and	O
Technology	O
,	O
and	O
the	O
Arts	O
and	O
Humanities	O
Research	O
Council	O
which	O
began	O
in	O
July	O
2007	O
,	O
and	O
aims	O
to	O
look	O
at	O
how	O
children	O
engage	O
with	O
virtual	O
worlds	O
.	O
</s>
<s>
Adventure	B-Application
Rock	I-Application
will	O
be	O
studied	O
from	O
both	O
an	O
audience	O
and	O
producer	O
's	O
point	O
of	O
view	O
,	O
with	O
the	O
hope	O
of	O
finding	O
out	O
how	O
children	O
create	O
imaginary	O
places	O
and	O
spaces	O
in	O
the	O
real	O
world	O
,	O
how	O
children	O
wish	O
Adventure	B-Application
Rock	I-Application
to	O
develop	O
,	O
how	O
producers	O
should	O
adapt	O
the	O
way	O
they	O
engage	O
with	O
children	O
around	O
the	O
Adventure	B-Application
Rock	I-Application
‘	O
brand’	O
(	O
which	O
includes	O
the	O
service	O
,	O
website	O
,	O
message	O
boards	O
etc	O
.	O
)	O
</s>
<s>
and	O
what	O
parents	O
think	O
of	O
Adventure	B-Application
Rock	I-Application
(	O
specifically	O
whether	O
the	O
service	O
changes	O
their	O
perception	O
of	O
Adventure	B-Application
Rock	I-Application
and/or	O
virtual	O
worlds	O
in	O
general	O
)	O
.	O
</s>
<s>
The	O
project	O
will	O
also	O
study	O
why	O
the	O
BBC	O
chose	O
to	O
make	O
Adventure	B-Application
Rock	I-Application
a	O
closed	O
world	O
where	O
users	O
 '	O
avatars	O
cannot	O
meet	O
or	O
communicate	O
,	O
and	O
what	O
children	O
think	O
of	O
this	O
.	O
</s>
<s>
Six	O
weeks	O
later	O
,	O
during	O
which	O
the	O
children	O
were	O
asked	O
to	O
explore	O
Adventure	B-Application
Rock	I-Application
,	O
a	O
second	O
workshop	O
was	O
held	O
in	O
which	O
the	O
children	O
made	O
creative	O
suggestions	O
about	O
what	O
they	O
would	O
add	O
or	O
remove	O
from	O
this	O
virtual	O
place	O
.	O
</s>
<s>
Adventure	B-Application
Rock	I-Application
received	O
many	O
complaints	O
from	O
its	O
users	O
.	O
</s>
