<s>
Adtech	B-Protocol
AG	O
is	O
a	O
German	O
–	O
American	O
digital	O
marketing	O
company	O
that	O
retails	O
products	O
to	O
manage	O
,	O
serve	O
and	O
evaluate	O
online	O
advertising	O
campaigns	O
(	O
including	O
display	O
,	O
video	O
and	O
mobile	O
formats	O
)	O
.	O
</s>
<s>
Adtech	B-Protocol
was	O
founded	O
in	O
1998	O
in	O
Frankfurt	O
,	O
Germany	O
,	O
by	O
Michael	O
Stusch	O
and	O
Michael	O
Schultheiß	O
.	O
</s>
<s>
In	O
2000	O
,	O
the	O
American	O
Internet	O
holding	O
company	O
CMGI	O
acquired	O
a	O
controlling	O
interest	O
(	O
80%	O
)	O
in	O
Adtech	B-Protocol
.	O
</s>
<s>
During	O
the	O
same	O
year	O
,	O
Adtech	B-Protocol
became	O
a	O
private	O
limited	O
company	O
.	O
</s>
<s>
Based	O
on	O
AdForce	O
Inc.	O
’	O
s	O
technology	O
,	O
Adtech	B-Protocol
opened	O
its	O
first	O
data	O
center	O
in	O
Frankfurt	O
(	O
Germany	O
)	O
in	O
1998	O
.	O
</s>
<s>
By	O
2001	O
,	O
Adtech	B-Protocol
had	O
delivered	O
its	O
ten	O
billionth	O
banner	O
ad	O
.	O
</s>
<s>
In	O
2002	O
Adtech	B-Protocol
supplied	O
its	O
100,000	O
th	O
advertising	O
campaign	O
and	O
delivered	O
more	O
than	O
100	O
million	O
banners	O
every	O
day	O
.	O
</s>
<s>
In	O
2004	O
,	O
the	O
AdForce	O
technology	O
was	O
replaced	O
by	O
Adtech	B-Protocol
's	O
own	O
ad	O
serving	O
technology	O
.	O
</s>
<s>
On	O
May	O
16	O
,	O
2007	O
,	O
AOL	O
announced	O
its	O
acquisition	O
of	O
Adtech	B-Protocol
AG	O
.	O
</s>
<s>
Adtech	B-Protocol
was	O
acquired	O
to	O
provide	O
AOL	O
with	O
an	O
ad	O
serving	O
platform	O
enabling	O
website	O
publishers	O
to	O
manage	O
,	O
traffic	O
and	O
report	O
on	O
their	O
online	O
advertising	O
campaigns	O
.	O
</s>
<s>
Adtech	B-Protocol
provides	O
an	O
integrated	O
ad	O
serving	O
platform	O
.	O
</s>
<s>
Adtech	B-Protocol
's	O
ad	O
server	O
responds	O
to	O
banner	O
requests	O
,	O
prompted	O
by	O
user	O
's	O
browsers	O
,	O
through	O
XML	O
and	O
delivers	O
it	O
to	O
the	O
specified	O
end	B-Protocol
system	I-Protocol
—	O
the	O
only	O
provision	O
being	O
the	O
terminals	O
must	O
be	O
online	O
.	O
</s>
<s>
The	O
open	O
design	O
of	O
the	O
Adtech	B-Protocol
Adservers	O
allows	O
for	O
the	O
implementation	O
of	O
external	O
technologies	O
.	O
</s>
<s>
In	O
targeting	O
,	O
Adtech	B-Protocol
collaborates	O
with	O
vendors	O
such	O
as	O
Nugg	O
and	O
Wunderloop	O
.	O
</s>
<s>
In	O
the	O
fall	O
of	O
2007	O
,	O
Adtech	B-Protocol
presented	O
an	O
integrated	O
suite	O
of	O
display	O
,	O
video	O
and	O
mobile	O
ad	O
serving	O
technologies	O
for	O
digital	O
publishers	O
at	O
ad:tech	O
London	O
and	O
ad:tech	O
New	O
York	O
.	O
</s>
<s>
In	O
collaboration	O
with	O
technology	O
partners	O
Lightningcast	O
and	O
Third	O
Screen	O
Media	O
,	O
Adtech	B-Protocol
merged	O
the	O
new	O
video	O
and	O
mobile	O
applications	O
directly	O
into	O
the	O
existing	O
user	O
interface	O
and	O
reporting	O
system	O
.	O
</s>
<s>
According	O
to	O
Adtech	B-Protocol
,	O
digital	O
advertisements	O
can	O
be	O
distributed	O
to	O
mobile	O
devices	O
of	O
any	O
type	O
,	O
including	O
mobile	O
and	O
smart	O
phones	O
.	O
</s>
<s>
Since	O
2004	O
,	O
Adtech	B-Protocol
interprets	O
the	O
banner	O
requests	O
to	O
their	O
ad	O
servers	O
for	O
periodical	O
Web	O
analyses	O
in	O
Europe	O
.	O
</s>
<s>
Adtech	B-Protocol
surveys	O
document	O
different	O
aspects	O
of	O
Internet	O
usage	O
,	O
ranging	O
from	O
browser	O
trends	O
to	O
click-through	O
rates	O
.	O
</s>
