<s>
Adscape	B-Application
is	O
a	O
San	O
Francisco	O
in-game	O
advertising	O
company	O
that	O
was	O
acquired	O
by	O
Google	B-Application
on	O
February	O
15	O
,	O
2007	O
,	O
for	O
US$23	O
million	O
.	O
</s>
<s>
Adscape	B-Application
was	O
founded	O
in	O
2002	O
by	O
Dan	O
Willis	O
,	O
a	O
former	O
Nortel	O
engineer	O
.	O
</s>
<s>
Adscape	B-Application
was	O
launched	O
in	O
February	O
2006	O
with	O
$3.2	O
million	O
in	O
funding	O
from	O
HIG	O
Ventures	O
,	O
a	O
venture	O
capital	O
company	O
based	O
in	O
Atlanta	O
,	O
Georgia	O
.	O
</s>
<s>
It	O
has	O
yet	O
to	O
form	O
any	O
partnerships	O
with	O
any	O
game	O
publishers	O
as	O
of	O
its	O
acquisition	O
by	O
Google	B-Application
.	I-Application
</s>
<s>
Google	B-Application
's	I-Application
acquisition	O
of	O
the	O
company	O
grants	O
it	O
Adscape	B-Application
's	O
patents	O
.	O
</s>
<s>
Google	B-Application
commented	O
on	O
the	O
acquisition	O
by	O
saying	O
in	O
a	O
press	O
release	O
,	O
"	O
As	O
more	O
and	O
more	O
people	O
spend	O
time	O
playing	O
video	O
games	O
,	O
we	O
think	O
we	O
can	O
create	O
opportunities	O
for	O
advertisers	O
to	O
reach	O
their	O
target	O
audiences	O
while	O
maintaining	O
a	O
high	O
quality	O
,	O
engaging	O
user	O
experience.	O
"	O
</s>
<s>
One	O
expert	O
commented	O
on	O
the	O
acquisition	O
,	O
saying	O
,	O
“	O
There	O
is	O
a	O
whole	O
world	O
of	O
difference	O
between	O
the	O
form	O
of	O
advertising	O
done	O
by	O
Google	B-Application
and	O
Madison	O
Avenue	O
.	O
</s>
<s>
 [ ... ] 	O
While	O
everyone	O
appreciates	O
the	O
dollars	O
Google	B-Application
can	O
throw	O
around	O
,	O
when	O
it	O
comes	O
to	O
[	O
in-game	O
ad ]	O
experience	O
they	O
just	O
do	O
n’t	O
have	O
it.	O
”	O
Adscape	B-Application
moved	O
from	O
its	O
offices	O
in	O
Atlanta	O
to	O
Google	B-Application
's	I-Application
headquarters	O
in	O
Mountain	O
View	O
,	O
California	O
,	O
in	O
March	O
2007	O
.	O
</s>
