<s>
Adobe	B-General_Concept
Experience	I-General_Concept
Cloud	I-General_Concept
(	O
AEC	O
)	O
,	O
formerly	O
Adobe	B-General_Concept
Marketing	I-General_Concept
Cloud	I-General_Concept
(	O
AMC	O
)	O
,	O
is	O
a	O
collection	O
of	O
integrated	O
online	O
marketing	O
and	O
web	B-Protocol
analytics	I-Protocol
products	I-Protocol
by	O
Adobe	O
Inc	O
.	O
</s>
<s>
Adobe	B-General_Concept
Experience	I-General_Concept
Cloud	I-General_Concept
includes	O
a	O
set	O
of	O
analytics	O
,	O
social	O
,	O
advertising	O
,	O
media	O
optimization	O
,	O
targeting	O
,	O
Web	O
experience	O
management	O
,	O
journey	O
orchestration	O
and	O
content	B-Protocol
management	I-Protocol
products	O
and	O
hosted	O
on	O
Microsoft	B-Application
Azure	I-Application
.	O
</s>
<s>
The	O
Adobe	B-General_Concept
Marketing	I-General_Concept
Cloud	I-General_Concept
collection	O
was	O
introduced	O
to	O
the	O
public	O
in	O
October	O
2012	O
as	O
Adobe	O
began	O
retiring	O
the	O
Omniture	O
name	O
it	O
acquired	O
in	O
October	O
2009	O
.	O
</s>
<s>
Products	O
of	O
the	O
defunct	O
company	O
were	O
then	O
integrated	O
step-by-step	O
into	O
the	O
new	O
Cloud	B-Architecture
service	I-Architecture
which	O
includes	O
the	O
following	O
eight	O
applications	O
:	O
Adobe	B-General_Concept
Analytics	I-General_Concept
,	O
Adobe	B-General_Concept
Target	I-General_Concept
,	O
Adobe	B-General_Concept
Social	I-General_Concept
,	O
Adobe	O
Experience	O
Manager	O
,	O
Adobe	B-General_Concept
Media	I-General_Concept
Optimizer	I-General_Concept
,	O
Adobe	B-General_Concept
Campaign	I-General_Concept
(	O
Classic	O
and	O
Standard	O
)	O
,	O
Audience	O
Manager	O
and	O
Primetime	O
.	O
</s>
<s>
In	O
November	O
2013	O
,	O
Adobe	O
Systems	O
introduced	O
mobile	O
features	O
to	O
its	O
Marketing	O
Cloud	O
,	O
making	O
smartphones	B-Application
and	O
other	O
mobile	B-Application
devices	I-Application
new	O
targets	O
for	O
analytics	O
.	O
</s>
<s>
Around	O
2012	O
,	O
Adobe	O
withdrew	O
the	O
Omniture	O
brand	O
while	O
its	O
products	O
were	O
being	O
integrated	O
into	O
the	O
Adobe	B-General_Concept
Marketing	I-General_Concept
Cloud	I-General_Concept
.	O
</s>
<s>
On	O
May	O
21	O
,	O
2018	O
,	O
Adobe	O
announced	O
the	O
acquisition	O
of	O
Magento	B-Application
for	O
$1.68	O
billion	O
.	O
</s>
<s>
The	O
addition	O
of	O
the	O
Magento	B-Application
Commerce	O
will	O
enable	O
commerce	O
features	O
to	O
be	O
integrated	O
into	O
the	O
Adobe	B-General_Concept
Experience	I-General_Concept
Cloud	I-General_Concept
.	O
</s>
<s>
In	O
the	O
same	O
year	O
,	O
on	O
September	O
20	O
,	O
2018	O
,	O
Adobe	O
acquired	O
the	O
marketing	O
automation	O
company	O
Marketo	B-Application
.	O
</s>
<s>
Adobe	O
Experience	O
Manager	O
(	O
AEM	O
)	O
is	O
an	O
enterprise	O
content	B-Protocol
management	I-Protocol
system	I-Protocol
and	O
digital	O
asset	O
management	O
.	O
</s>
<s>
Adobe	B-General_Concept
Campaign	I-General_Concept
is	O
an	O
enterprise	O
Digital	O
Campaign	O
Marketing	O
System	O
.	O
</s>
<s>
The	O
software	O
provides	O
cloud-based	B-Architecture
,	O
web-services	O
service	O
that	O
manages	O
direct	O
marketing	O
campaigns	O
,	O
leads	O
,	O
resources	O
,	O
customer	O
data	O
and	O
analytics	O
.	O
</s>
<s>
Currently	O
,	O
Adobe	O
has	O
two	O
separate	O
versions	O
of	O
the	O
product	O
in	O
the	O
name	O
of	O
Adobe	B-General_Concept
Campaign	I-General_Concept
Classic	O
(	O
Acquired	O
Neolane	O
Version	O
)	O
and	O
Adobe	B-General_Concept
Campaign	I-General_Concept
Standard	O
,	O
the	O
complete	O
cloud-based	B-Architecture
version	O
built	O
and	O
developed	O
by	O
Adobe	O
.	O
</s>
<s>
Adobe	O
Audience	O
Manager	O
(	O
AAM	O
)	O
is	O
a	O
data	B-Application
management	I-Application
platform	I-Application
.	O
</s>
<s>
This	O
software	O
is	O
based	O
on	O
algorithmic	O
modeling	O
that	O
allows	O
the	O
use	O
of	O
data	O
science	O
to	O
either	O
expand	O
existing	O
audiences	O
or	O
classify	O
them	O
into	O
personas	O
using	O
lookalike	O
modeling	O
and	O
predictive	B-General_Concept
analytics	I-General_Concept
.	O
</s>
<s>
Adobe	B-General_Concept
Analytics	I-General_Concept
(	O
was	O
Omniture	O
)	O
,	O
is	O
one	O
of	O
industrial	O
leading	O
tool	O
for	O
Web	O
Analytics	O
.	O
</s>
<s>
Within	O
Adobe	B-General_Concept
Analytics	I-General_Concept
,	O
a	O
tool	O
called	O
Data	O
Warehouse	O
is	O
also	O
provided	O
for	O
scheduling	O
and	O
delivering	O
raw	O
data	O
by	O
email	O
or	O
to	O
FTP	O
server	O
for	O
further	O
data	O
analysis	O
.	O
</s>
<s>
Different	O
from	O
Google	B-Application
Analytics	I-Application
(	O
Free	O
Version	O
)	O
,	O
Adobe	B-General_Concept
Analytics	I-General_Concept
has	O
no	O
free	O
version	O
.	O
</s>
