<s>
AdMob	B-Application
is	O
a	O
mobile	B-Application
advertising	O
subsidiary	O
of	O
Google	B-Application
,	O
originally	O
founded	O
by	O
Omar	O
Hamoui	O
.	O
</s>
<s>
The	O
name	O
AdMob	B-Application
is	O
a	O
portmanteau	O
for	O
"	O
advertising	O
on	O
mobile	B-Application
"	O
.	O
</s>
<s>
In	O
November	O
2009	O
,	O
it	O
was	O
acquired	O
by	O
Google	B-Application
for	O
$750	O
million	O
.	O
</s>
<s>
Apple	O
Inc	O
.	O
had	O
also	O
expressed	O
interest	O
in	O
purchasing	O
the	O
company	O
the	O
same	O
year	O
,	O
but	O
they	O
were	O
out-bid	O
by	O
Google	B-Application
.	I-Application
</s>
<s>
Prior	O
to	O
being	O
acquired	O
by	O
Google	B-Application
,	O
AdMob	B-Application
acquired	O
the	O
company	O
AdWhirl	O
,	O
formerly	O
Adrollo	O
,	O
which	O
is	O
a	O
platform	O
for	O
developing	O
advertisements	O
in	O
iPhone	B-Device
applications	O
.	O
</s>
<s>
AdMob	B-Application
offers	O
advertising	O
options	O
for	O
many	O
mobile	B-Application
platforms	I-Application
,	O
including	O
Android	B-Application
,	O
iOS	B-Operating_System
,	O
webOS	B-Operating_System
,	O
Flash	B-Operating_System
Lite	I-Operating_System
,	O
Windows	B-Protocol
Phone	I-Protocol
and	O
all	O
standard	O
mobile	B-Application
web	B-Application
browsers	I-Application
.	O
</s>
<s>
On	O
May	O
16	O
,	O
2013	O
,	O
Google	B-Application
announced	O
a	O
rebuild	O
of	O
the	O
AdMob	B-Application
platform	O
at	O
their	O
2013	O
I/O	B-Application
using	O
technology	O
from	O
their	O
other	O
platforms	O
like	O
AdSense	O
with	O
the	O
goal	O
of	O
helping	O
app	O
developers	O
to	O
build	O
their	O
business	O
.	O
</s>
<s>
In	O
2009	O
,	O
AdMob	B-Application
was	O
listed	O
among	O
The	O
Top	O
Ten	O
mobiThinkers	O
2009	O
.	O
</s>
<s>
In	O
2010	O
,	O
AdMob	B-Application
received	O
a	O
Mobile	B-Application
Premier	O
Award	O
.	O
</s>
<s>
The	O
large	O
acquisition	O
price	O
paid	O
for	O
AdMob	B-Application
,	O
in	O
fast	O
appreciating	O
Google	B-Application
stock	O
,	O
comparatively	O
soon	O
after	O
incorporation	O
(	O
4	O
years	O
)	O
,	O
resulted	O
in	O
a	O
generous	O
distribution	O
of	O
the	O
sales	O
proceeds	O
to	O
its	O
early	O
hires	O
.	O
</s>
<s>
Many	O
have	O
since	O
become	O
prolific	O
investors	O
in	O
technology	O
startups	O
,	O
and	O
are	O
known	O
in	O
London	O
as	O
the	O
AdMob	B-Application
Mafia	O
,	O
a	O
reference	O
to	O
the	O
well	O
known	O
PayPal	O
Mafia	O
.	O
</s>
<s>
AdMob	B-Application
VP	O
of	O
Engineering	O
Kevin	O
Scott	O
went	O
on	O
to	O
become	O
CTO	O
of	O
Microsoft	O
while	O
Sr.	O
Dir	O
of	O
Engineering	O
Mark	O
Schaaf	O
became	O
CTO	O
of	O
Instacart	O
.	O
</s>
<s>
Former	O
AdMob	B-Application
team	O
members	O
,	O
Jim	O
Payne	O
and	O
Nafis	O
Jamal	O
,	O
went	O
on	O
to	O
found	O
MoPub	O
,	O
which	O
was	O
acquired	O
by	O
Twitter	O
on	O
September	O
9	O
,	O
2013	O
.	O
</s>
