<s>
AdDuplex	B-Application
is	O
a	O
cross-promotion	O
network	O
for	O
Windows	B-Application
Store	I-Application
apps	O
and	O
games	O
.	O
</s>
<s>
According	O
to	O
the	O
AdDuplex	B-Application
website	O
(	O
October	O
2015	O
)	O
more	O
than	O
10,000	O
active	O
apps	O
and	O
games	O
use	O
the	O
network	O
,	O
serving	O
more	O
than	O
30	O
million	O
ad	O
impressions	O
every	O
day	O
.	O
</s>
<s>
AdDuplex	B-Application
was	O
founded	O
by	O
Alan	O
Mendelevich	O
(	O
CEO	O
)	O
in	O
2011	O
and	O
is	O
based	O
in	O
Vilnius	O
,	O
Lithuania	O
.	O
</s>
<s>
In	O
2012	O
AdDuplex	B-Application
participated	O
in	O
Startup	O
Sauna	O
accelerator	O
and	O
in	O
2013	O
received	O
$	O
500,000	O
investment	O
from	O
Practica	O
Capital	O
.	O
</s>
<s>
In	O
July	O
2015	O
AdDuplex	B-Application
released	O
Windows	B-Operating_System
10	I-Operating_System
ad	O
SDK	O
for	O
Universal	O
Windows	O
Platform	O
apps	O
.	O
</s>
<s>
In	O
August	O
2015	O
AdDuplex	B-Application
launched	O
the	O
HERO	O
APP	B-Application
program	O
,	O
which	O
provides	O
free	O
tools	O
and	O
resources	O
to	O
help	O
developers	O
grow	O
their	O
Windows	B-Application
Store	I-Application
apps	O
and	O
games	O
.	O
</s>
<s>
The	O
AdDuplex	B-Application
cross-promotion	O
platform	O
allows	O
developers	O
to	O
gain	O
more	O
exposure	O
by	O
helping	O
each	O
other	O
.	O
</s>
<s>
For	O
each	O
10	O
ads	O
one	O
shows	O
in	O
his	O
app	B-Application
,	O
his	O
ad	O
will	O
be	O
displayed	O
8	O
times	O
in	O
other	O
apps	O
on	O
the	O
network	O
.	O
</s>
<s>
AdDuplex	B-Application
enables	O
developers	O
to	O
run	O
targeted	O
paid	O
ad	O
campaigns	O
to	O
acquire	O
new	O
users	O
.	O
</s>
<s>
AdDuplex	B-Application
Direct	O
provides	O
a	O
list	O
of	O
well	O
performing	O
Windows	B-Application
Store	I-Application
apps	O
and	O
games	O
.	O
</s>
<s>
AdDuplex	B-Application
provides	O
content	O
to	O
users	O
.	O
</s>
<s>
This	O
is	O
extremely	O
important	O
for	O
developers	O
who	O
already	O
monetize	O
their	O
apps	O
with	O
in-app	O
advertising	O
.	O
</s>
<s>
AdDuplex	B-Application
is	O
often	O
set	O
up	O
as	O
a	O
fallback	O
to	O
other	O
ad	O
networks	O
.	O
</s>
<s>
Generally	O
,	O
whenever	O
the	O
ad	O
space	O
is	O
not	O
being	O
monetized	O
by	O
other	O
ad	O
networks	O
,	O
the	O
app	B-Application
receives	O
free	O
promotion	O
on	O
AdDuplex	B-Application
.	O
</s>
