<s>
Activate	B-Protocol
(	O
formerly	O
Bloglovin	B-Protocol
 '	I-Protocol
)	O
is	O
a	O
platform	O
that	O
allows	O
users	O
to	O
read	O
,	O
organize	O
and	O
discover	O
their	O
favorite	O
blogs	O
on	O
mobile	O
and	O
desktop	O
.	O
</s>
<s>
As	O
of	O
April	O
2014	O
,	O
Bloglovin	B-Protocol
reached	O
over	O
16	O
million	O
global	O
users	O
monthly	O
.	O
</s>
<s>
Bloglovin	B-Protocol
caters	O
primarily	O
to	O
the	O
“	O
lifestyle	O
”	O
crowd	O
.	O
</s>
<s>
90%	O
of	O
Bloglovin	B-Protocol
's	O
users	O
are	O
female	O
.	O
</s>
<s>
Bloglovin	B-Protocol
 '	I-Protocol
was	O
founded	O
in	O
a	O
garage	O
in	O
Täby	O
,	O
Sweden	O
in	O
2007	O
by	O
Dan	O
Carlberg	O
,	O
Daniel	O
Swenson	O
,	O
Patrik	O
Ring	O
,	O
Mattias	O
Swenson	O
,	O
and	O
Daniel	O
Gren	O
.	O
</s>
<s>
Launched	O
as	O
“	O
Blogkoll	O
”	O
(	O
Swedish	O
for	O
“	O
to	O
keep	O
track	O
of	O
blogs	O
”	O
)	O
,	O
the	O
initial	O
goal	O
of	O
Bloglovin’	O
was	O
to	O
help	O
fashion	O
followers	O
keep	O
track	O
of	O
blogs	O
without	O
having	O
to	O
open	O
up	O
multiple	O
tabs	O
on	O
their	O
browsers	B-Application
.	O
</s>
<s>
Bloglovin’	O
eventually	O
developed	O
into	O
a	O
platform	O
that	O
allows	O
users	O
to	O
consume	O
,	O
organize	O
,	O
and	O
discover	O
the	O
Internet	O
's	O
disaggregated	O
content	O
.	O
</s>
<s>
In	O
October	O
2011	O
,	O
Bloglovin	B-Protocol
 '	I-Protocol
registered	O
its	O
1	O
millionth	O
user	O
.	O
</s>
<s>
In	O
2012	O
,	O
Bloglovin	B-Protocol
 '	I-Protocol
raised	O
$1	O
million	O
in	O
Series	O
A	O
funding	O
from	O
investors	O
including	O
Betaworks	O
,	O
Lerer	O
Ventures	O
,	O
RRE	O
Ventures	O
,	O
Hank	O
P	O
.	O
Vigil	O
&	O
Fritz	O
Lanman	O
,	O
Eric	O
Martineau-Fortin	O
,	O
Rob	O
Wiesenthal	O
,	O
Jill	O
Greenthal	O
,	O
and	O
Investment	O
AB	O
Kinnevik	O
.	O
</s>
<s>
In	O
January	O
2013	O
,	O
Bloglovin	B-Protocol
 '	I-Protocol
moved	O
their	O
headquarters	O
to	O
New	O
York	O
.	O
</s>
<s>
Bloglovin	B-Protocol
 '	I-Protocol
experienced	O
a	O
significant	O
growth	O
in	O
signups	O
following	O
the	O
demise	O
of	O
Google	B-Application
Reader	I-Application
.	O
</s>
<s>
In	O
September	O
2013	O
,	O
The	O
Next	O
Web	O
included	O
Bloglovin	B-Protocol
 '	I-Protocol
on	O
its	O
list	O
of	O
"	O
50	O
New	O
York	O
City	O
Startup	O
You	O
Need	O
to	O
Know	O
About.	O
"	O
</s>
<s>
In	O
February	O
2014	O
,	O
Joy	O
Marcus	O
,	O
formerly	O
a	O
managing	O
director	O
at	O
Gotham	O
Ventures	O
was	O
appointed	O
chief	O
executive	O
officer	O
of	O
Bloglovin’	O
.	O
</s>
<s>
In	O
April	O
2014	O
,	O
Bloglovin	B-Protocol
raised	O
$7	O
million	O
in	O
Series	O
A	O
funding	O
.	O
</s>
<s>
Additionally	O
,	O
Bloglovin	B-Protocol
 '	I-Protocol
received	O
further	O
investment	O
from	O
previous	O
funders	O
Betaworks	O
,	O
Lerer	O
Ventures	O
,	O
While	O
Star	O
Capital	O
,	O
and	O
Bassett	O
Investment	O
Group	O
.	O
</s>
<s>
Christian	O
Hernandez	O
(	O
WhiteStar	O
)	O
,	O
Bruce	O
Jaffe	O
(	O
Glam	O
Media	O
)	O
,	O
Paul	O
Murphy	O
(	O
Betaworks	O
,	O
Dots	B-Application
)	O
,	O
and	O
Pär-Jörgen	O
Pärson	O
(	O
Northzone	O
)	O
sit	O
on	O
the	O
board	O
of	O
Bloglovin	B-Protocol
 '	I-Protocol
.	O
</s>
<s>
In	O
April	O
2018	O
,	O
the	O
company	O
rebranded	O
as	O
Activate	B-Protocol
and	O
replaced	O
former	O
Bloglovin	B-Protocol
 '	I-Protocol
CEO	O
Giordano	O
Contestabile	O
with	O
Kamiu	O
Lee	O
,	O
formerly	O
Bloglovin	B-Protocol
's	O
vice	O
president	O
of	O
strategy	O
and	O
business	O
development	O
.	O
</s>
<s>
The	O
platform	O
launched	O
Activate	B-Protocol
Studio	O
at	O
the	O
same	O
time	O
.	O
</s>
<s>
Activate	B-Protocol
also	O
offers	O
apps	O
for	O
both	O
Android	B-Application
and	O
iOS	B-Application
platforms	O
.	O
</s>
<s>
The	O
Bloglovin	B-Protocol
 '	I-Protocol
Awards	O
,	O
held	O
annually	O
since	O
2011	O
,	O
are	O
an	O
annual	O
awards	O
night	O
during	O
New	O
York	O
Fashion	O
Week	O
hosted	O
by	O
Bloglovin	B-Protocol
 '	I-Protocol
honoring	O
bloggers	O
in	O
various	O
categories	O
.	O
</s>
