<s>
Hottrix	O
is	O
a	O
software	O
development	O
company	O
that	O
produces	O
applications	O
for	O
mobile	B-Operating_System
operating	I-Operating_System
systems	I-Operating_System
such	O
as	O
iOS	B-Application
(	O
iPhone	B-Device
,	O
iPod	B-Device
Touch	I-Device
,	O
iPad	O
)	O
,	O
Android	B-Application
,	O
Palm	B-Operating_System
OS	I-Operating_System
,	O
and	O
Windows	B-Application
.	O
</s>
<s>
Their	O
iPhone	B-Device
and	O
iPod	B-Device
Touch	I-Device
software	O
has	O
been	O
praised	O
by	O
CNN	B-Architecture
,	O
Newsweek	O
,	O
Time	O
,	O
and	O
David	O
Pogue	O
for	O
The	O
New	O
York	O
Times	O
.	O
</s>
<s>
Many	O
of	O
their	O
"	O
tricks	O
"	O
are	O
invented	O
by	O
Steve	O
Sheraton	O
,	O
whose	O
first	O
trick	O
was	O
"	O
e-spresso	O
"	O
,	O
a	O
virtual	O
cup	O
of	O
espresso	B-Device
for	O
the	O
Palm	B-Device
Pilot	I-Device
.	O
</s>
<s>
In	O
December	O
2008	O
,	O
Apple	O
Inc	O
.	O
released	O
a	O
series	O
of	O
lists	O
that	O
showed	O
the	O
top	O
downloads	O
of	O
the	O
year	O
from	O
the	O
App	B-Application
Store	I-Application
.	O
</s>
<s>
The	O
iBeer	B-Application
application	O
from	O
Hottrix	O
appeared	O
in	O
both	O
the	O
"	O
Top	O
Paid	O
Apps	O
(	O
Overall	O
)	O
"	O
and	O
"	O
Top	O
Paid	O
Entertainment	O
"	O
lists	O
.	O
</s>
<s>
iBeer	B-Application
was	O
also	O
called	O
a	O
"	O
must-have	O
"	O
application	O
by	O
CNN	B-Architecture
Money	O
.	O
</s>
<s>
Hottrix	O
was	O
praised	O
by	O
Condé	O
Nast	O
Portfolio	O
for	O
their	O
trick	O
software	O
,	O
with	O
iBeer	B-Application
singled	O
out	O
as	O
"	O
the	O
perfect	O
gift	O
"	O
.	O
</s>
<s>
In	O
October	O
2008	O
,	O
Hottrix	O
filed	O
a	O
US	O
$12.5	O
million	O
lawsuit	O
against	O
Coors	O
Brewing	O
Company	O
for	O
developing	O
an	O
application	O
called	O
iPint	O
for	O
iOS	B-Application
.	O
</s>
<s>
The	O
suit	O
alleged	O
that	O
Coors	O
violated	O
copyright	O
law	O
by	O
making	O
a	O
program	O
similar	O
to	O
iBeer	B-Application
.	O
</s>
<s>
Apple	O
removed	O
iPint	O
from	O
the	O
App	B-Application
Store	I-Application
in	O
the	O
United	O
States	O
after	O
receiving	O
a	O
complaint	O
from	O
Hottrix	O
.	O
</s>
<s>
These	O
tricks	O
are	O
available	O
at	O
the	O
App	B-Application
Store	I-Application
.	O
</s>
<s>
iBeer	B-Application
is	O
a	O
trick	O
that	O
gives	O
the	O
illusion	O
that	O
the	O
device	O
screen	O
"	O
fills	O
"	O
with	O
many	O
varieties	O
of	O
beer	O
(	O
including	O
sound	O
)	O
.	O
</s>
<s>
iBeer	B-Application
appeared	O
in	O
both	O
the	O
"	O
Top	O
Paid	O
Apps	O
(	O
Overall	O
)	O
"	O
and	O
"	O
Top	O
Paid	O
Entertainment	O
"	O
lists	O
published	O
by	O
Apple	O
in	O
December	O
2008	O
.	O
</s>
<s>
iMilk	O
is	O
a	O
trick	O
similar	O
to	O
iBeer	B-Application
,	O
but	O
appears	O
as	O
different	O
varieties	O
of	O
milk	O
,	O
such	O
as	O
chocolate	O
milk	O
,	O
strawberry	O
milk	O
,	O
and	O
"	O
martian	O
milk.	O
"	O
</s>
<s>
iSoda	O
is	O
a	O
trick	O
similar	O
to	O
iBeer	B-Application
and	O
iMilk	O
,	O
but	O
with	O
various	O
soft	O
drinks	O
,	O
such	O
as	O
cola	O
,	O
energy	O
drink	O
,	O
and	O
fizzy	O
water	O
.	O
</s>
<s>
The	O
liquid	O
drains	O
when	O
the	O
device	O
is	O
tilted	O
enough	O
,	O
similar	O
to	O
iBeer	B-Application
.	O
</s>
<s>
These	O
tricks	O
are	O
like	O
App	B-Application
Store	I-Application
apps	O
,	O
but	O
are	O
only	O
available	O
at	O
Hottrix	O
's	O
Premier	O
App	O
Shop	O
.	O
</s>
<s>
These	O
tricks	O
play	O
as	O
a	O
video	O
on	O
iOS	B-Application
's	O
video	O
player	O
.	O
</s>
