<s>
2go	B-Protocol
is	O
a	O
free	O
mobile	O
social	O
networking	O
and	O
online	O
dating	O
service	O
with	O
in-app	O
purchases	O
,	O
provided	O
by	O
2go	B-Protocol
Interactive	O
(	O
Pty	O
)	O
Ltd	O
currently	O
based	O
in	O
Cape	O
Town	O
,	O
South	O
Africa	O
.	O
</s>
<s>
Device	O
support	O
published	O
by	O
2go	B-Protocol
in	O
June	O
2013	O
accounted	O
for	O
approximately	O
1,500	O
different	O
devices	O
,	O
among	O
which	O
were	O
feature	B-Device
phones	I-Device
and	O
smartphones	O
,	O
namely	O
:	O
Android	B-Application
,	O
Blackberry	B-Application
OS	I-Application
and	O
Blackberry	B-Application
10	I-Application
.	O
</s>
<s>
The	O
number	O
of	O
registered	O
users	O
reported	O
by	O
2go	B-Protocol
in	O
2014	O
,	O
was	O
approximately	O
21million	O
across	O
Africa	O
,	O
12	O
,	O
5million	O
of	O
whom	O
were	O
based	O
in	O
Nigeria	O
.	O
</s>
<s>
2go	B-Protocol
Interactive	O
has	O
not	O
issued	O
recent	O
publications	O
of	O
the	O
current	O
amount	O
of	O
registered	O
users	O
or	O
monthly	O
active	O
users	O
per	O
region	O
.	O
</s>
<s>
While	O
currently	O
based	O
in	O
Cape	O
Town	O
,	O
South	O
Africa	O
,	O
2go	B-Protocol
was	O
created	O
in	O
Johannesburg	O
,	O
South	O
Africa	O
,	O
by	O
a	O
group	O
of	O
University	O
of	O
Witwatersrand	O
computer	O
science	O
students	O
,	O
in	O
2007	O
.	O
</s>
<s>
Under	O
their	O
management	O
,	O
2go	B-Protocol
moved	O
away	O
from	O
the	O
students-only	O
model	O
by	O
targeting	O
developing	O
markets	O
in	O
Africa	O
.	O
</s>
<s>
2go	B-Protocol
continued	O
to	O
grow	O
,	O
despite	O
a	O
lack	O
of	O
external	O
investment	O
,	O
due	O
to	O
its	O
focus	O
on	O
feature	B-Device
phones	I-Device
,	O
which	O
most	O
African	O
mobile	O
markets	O
consisted	O
out	O
of	O
.	O
</s>
<s>
In	O
June	O
2013	O
,	O
2go	B-Protocol
for	O
Android	B-Application
was	O
released	O
on	O
the	B-Application
Google	I-Application
Play	B-Application
Store	I-Application
and	O
in	O
December	O
2014	O
had	O
reached	O
over	O
2million	O
monthly	O
active	O
users	O
on	O
Android	B-Application
.	O
</s>
<s>
The	O
Android	B-Application
version	O
influenced	O
many	O
design	O
changes	O
and	O
additions	O
which	O
other	O
platforms	O
received	O
in	O
the	O
v3.5	O
release	O
.	O
</s>
<s>
2go	B-Protocol
for	O
BlackBerry	B-Application
10	I-Application
was	O
released	O
in	O
April	O
2014	O
.	O
</s>
<s>
2go	B-Protocol
has	O
since	O
declined	O
in	O
its	O
popularity	O
and	O
has	O
lost	O
most	O
of	O
its	O
users	O
.	O
</s>
<s>
Much	O
of	O
2go	B-Protocol
's	O
rise	O
was	O
as	O
a	O
result	O
of	O
the	O
Java	O
platform	O
which	O
was	O
very	O
popular	O
in	O
Africa	O
and	O
as	O
these	O
phones	O
became	O
less	O
popular	O
,	O
it	O
also	O
began	O
to	O
lose	O
its	O
spark	O
.	O
</s>
<s>
The	O
major	O
reason	O
why	O
2go	B-Protocol
failed	O
was	O
because	O
they	O
could	O
not	O
innovate	O
fast	O
enough	O
to	O
survive	O
on	O
Android	B-Application
which	O
came	O
all	O
of	O
a	O
sudden	O
.	O
</s>
<s>
2Go	B-Protocol
simply	O
could	O
not	O
innovate	O
truly	O
adding	O
any	O
new	O
feature	O
or	O
even	O
optimizing	O
it	O
well	O
for	O
Android	B-Application
.	O
</s>
<s>
They	O
merely	O
ported	O
its	O
code	O
base	O
onto	O
Android	B-Application
without	O
developing	O
anything	O
new	O
on	O
that	O
platform	O
.	O
</s>
<s>
2go	B-Protocol
is	O
a	O
full	O
featured	O
feature	B-Device
phone	I-Device
instant	B-Application
messaging	I-Application
application	O
.	O
</s>
<s>
Originally	O
intended	O
as	O
a	O
feature	B-Device
phone	I-Device
exclusive	O
application	O
,	O
versions	O
for	O
Android	B-Application
,	O
BlackBerry	B-Application
OS	I-Application
and	O
BlackBerry	B-Application
10	I-Application
powered	O
smartphones	O
have	O
also	O
been	O
released	O
.	O
</s>
<s>
2go	B-Protocol
offers	O
one-on-one	O
and	O
group	O
chat	O
services	O
in	O
addition	O
to	O
paid-for	O
chat	O
room	O
facilities	O
which	O
makes	O
use	O
of	O
the	O
platform	O
's	O
GoCredits	O
currency	O
,	O
which	O
is	O
also	O
spent	O
on	O
games	O
and	O
other	O
content	O
.	O
</s>
<s>
2go	B-Protocol
Fastlane	O
–	O
2go	B-Protocol
added	O
a	O
new	O
feature	O
to	O
the	O
messenger	O
called	O
2go	B-Protocol
6.2.0	O
fastlane	O
.	O
</s>
<s>
2go	B-Protocol
is	O
available	O
on	O
a	O
variety	O
of	O
mobile	O
and	O
computing	O
platforms	O
,	O
each	O
independently	O
developed	O
for	O
the	O
platform	O
.	O
</s>
