<s>
Initially	O
,	O
123people	B-Application
was	O
developed	O
as	O
a	O
real	O
time	O
people	O
search	O
service	O
,	O
which	O
gathered	O
information	O
from	O
the	O
deep	O
web	O
and	O
over	O
200	O
external	O
datasources	O
,	O
to	O
present	O
it	O
in	O
a	O
structured	O
search	O
result	O
dashboard	O
view	O
.	O
</s>
<s>
123people	B-Application
only	O
gathers	O
publicly	O
available	O
information	O
from	O
an	O
extensive	O
list	O
of	O
international	O
as	O
well	O
as	O
regional	O
sources	O
.	O
</s>
<s>
123people	B-Application
stopped	O
trading	O
in	O
2014	O
and	O
is	O
defunct	O
.	O
</s>
<s>
123people	B-Application
was	O
a	O
product	O
of	O
the	O
123people	B-Application
Internetservices	O
GmbH	O
.	O
</s>
<s>
123people	B-Application
Internetservices	O
GmbH	O
was	O
founded	O
in	O
2007	O
by	O
European	O
IT	O
incubator	O
with	O
initial	O
funding	O
from	O
Austrian	O
venture	O
capital	O
company	O
Gamma	O
Capital	O
Partners	O
.	O
</s>
<s>
Since	O
March	O
2010	O
,	O
123people	B-Application
was	O
part	O
of	O
the	O
French	O
Solocal	O
Group	O
.	O
</s>
<s>
At	O
the	O
beginning	O
of	O
2012	O
the	O
123people	B-Application
Internetservices	O
GmbH	O
renamed	O
itself	O
into	O
Yelster	O
Digital	O
GMBH	O
.	O
</s>
<s>
In	O
January	O
2013	O
the	O
company	O
also	O
gave	O
a	O
face	O
lift	O
and	O
a	O
product	O
extension	O
to	O
the	O
people	O
search	O
engine	O
,	O
123people	B-Application
.	O
</s>
<s>
123people	B-Application
had	O
a	O
multi-tier	O
business	O
model	O
offering	O
standard	O
and	O
customized	O
banner	O
campaigns	O
in	O
all	O
of	O
its	O
12	O
top-level	O
domains	O
,	O
applying	O
traditional	O
CPC	O
and	O
CPM	O
pricing	O
models	O
.	O
</s>
<s>
Affiliate	O
partnerships	O
were	O
also	O
a	O
main	O
focus	O
to	O
123people	B-Application
.	O
</s>
<s>
123people	B-Application
integrated	O
over	O
200	O
local	O
and	O
international	O
partners	O
providing	O
content	O
such	O
as	O
directory	O
services	O
,	O
premium	O
public	O
records	O
and	O
social	O
networks	O
,	O
as	O
well	O
as	O
products	O
such	O
as	O
wish	O
lists	O
and	O
books	O
.	O
</s>
<s>
123people	B-Application
's	O
pricing	O
models	O
for	O
partners	O
included	O
CPC	O
,	O
CPM	O
and	O
CPA	O
.	O
</s>
