<s>
.me	B-Application
is	O
the	O
Internet	B-Application
country	I-Application
code	I-Application
top-level	O
domain	O
(	O
ccTLD	B-Application
)	O
for	O
Montenegro	O
.	O
</s>
<s>
The	O
.me	B-Application
registry	O
is	O
operated	O
by	O
doMEn	O
,	O
which	O
won	O
a	O
contract	O
to	O
do	O
so	O
after	O
a	O
bid	O
process	O
conducted	O
by	O
the	O
government	O
of	O
Montenegro	O
and	O
was	O
launched	O
through	O
various	O
accredited	O
registrars	O
around	O
the	O
world	O
.	O
</s>
<s>
As	O
a	O
part	O
of	O
that	O
country	O
,	O
constituently	O
,	O
Montenegro	O
had	O
unofficially	O
been	O
using	O
the	O
.cg.yu	O
second-level	B-Protocol
domain	I-Protocol
;	O
Montenegrin	O
Authorities	O
used	O
.mn.yu	O
subdomain	O
,	O
while	O
the	O
.cs	B-Language
top-level	O
domain	O
(	O
TLD	O
)	O
had	O
been	O
assigned	O
to	O
Serbia	O
and	O
Montenegro	O
in	O
2003	O
following	O
the	O
breakup	O
of	O
Yugoslavia	O
,	O
but	O
remained	O
unused	O
.	O
</s>
<s>
Montenegro	O
was	O
assigned	O
the	O
ISO	B-General_Concept
3166-1	I-General_Concept
two-letter	O
code	O
"	O
ME	O
"	O
,	O
which	O
was	O
allocated	O
by	O
the	O
International	O
Organization	O
for	O
Standardization	O
(	O
ISO	O
)	O
in	O
September	O
2006	O
(	O
most	O
other	O
possible	O
abbreviations	O
of	O
Montenegro	O
(	O
MO	B-General_Concept
,	O
MN	O
,	O
MT	B-General_Concept
,	O
MG	O
and	O
MR	O
)	O
and	O
its	O
Montenegrin	O
name	O
Crna	O
Gora	O
(	O
CG	O
)	O
having	O
already	O
been	O
taken	O
)	O
.	O
</s>
<s>
In	O
September	O
2007	O
,	O
ICANN	O
delegated	O
the	O
.me	B-Application
domain	O
to	O
the	O
Government	O
of	O
Montenegro	O
,	O
with	O
the	O
former	O
.yu	O
domain	O
to	O
be	O
operated	O
temporarily	O
by	O
the	O
.rs	B-General_Concept
domain	O
registry	O
(	O
Serbian	B-General_Concept
National	I-General_Concept
Register	I-General_Concept
of	I-General_Concept
Internet	I-General_Concept
Domain	I-General_Concept
Names	I-General_Concept
)	O
until	O
its	O
eventual	O
abolition	O
on	O
or	O
before	O
30	O
September	O
2009	O
.	O
</s>
<s>
Delegation	O
of	O
root	O
name	B-Protocol
servers	I-Protocol
was	O
approved	O
by	O
IANA	O
,	O
establishing	O
.me	B-Application
.	O
</s>
<s>
The	O
"	O
.me	B-Application
"	O
domain	O
became	O
active	O
on	O
24	O
September	O
2007	O
,	O
and	O
a	O
"	O
Public	O
Invitation	O
for	O
selection	O
of	O
the	O
Agent	O
for	O
domain	O
registration	O
under	O
the	O
national	O
Internet	O
domain	O
of	O
Montenegro	O
"	O
was	O
posted	O
on	O
14	O
November	O
.	O
</s>
<s>
On	O
6	O
May	O
2008	O
,	O
the	O
General	O
Sunrise	B-Protocol
period	I-Protocol
for	O
the	O
.me	B-Application
registry	O
began	O
for	O
all	O
eligible	O
trademark	O
holders	O
worldwide	O
,	O
and	O
on	O
16	O
July	O
2008	O
,	O
registration	O
was	O
made	O
available	O
to	O
everyone	O
for	O
all	O
.me	B-Application
domains	O
at	O
various	O
registrars	O
.	O
</s>
<s>
The	O
domain	O
.me	B-Application
was	O
assigned	O
to	O
Montenegro	O
as	O
a	O
country	O
code	O
after	O
it	O
became	O
an	O
independent	O
nation	O
in	O
June	O
2006	O
.	O
</s>
<s>
However	O
,	O
the	O
Montenegro	O
government	O
decided	O
.me	B-Application
would	O
be	O
operated	O
as	O
a	O
generic	O
name	O
after	O
considering	O
the	O
potential	O
worldwide	O
appeal	O
for	O
the	O
domain	O
.	O
</s>
<s>
On	O
6	O
May	O
2008	O
,	O
the	O
.me	B-Application
registry	O
opened	O
the	O
sunrise	B-Protocol
period	I-Protocol
for	O
all	O
eligible	O
trademark	O
holders	O
anywhere	O
in	O
the	O
world	O
.	O
</s>
<s>
Go	O
Live	O
was	O
opened	O
on	O
17	O
July	O
2008	O
when	O
registrations	O
were	O
made	O
available	O
for	O
all	O
unreserved	O
.me	B-Application
domains	O
via	O
various	O
registrars	O
.	O
</s>
<s>
During	O
the	O
.me	B-Application
land	O
rush	O
auction	O
period	O
,	O
more	O
than	O
US$	O
2,000,000	O
was	O
generated	O
with	O
names	O
like	O
insure.me	O
and	O
sync.me	O
going	O
to	O
the	O
highest	O
bidder	O
.	O
</s>
<s>
At	O
the	O
beginning	O
of	O
August	O
2008	O
,	O
100,000	O
.me	B-Application
domain	O
names	O
were	O
registered	O
.	O
</s>
<s>
Sources	O
say	O
part	O
of	O
the	O
worldwide	O
appeal	O
for	O
the	O
.me	B-Application
domain	O
is	O
the	O
marketing	O
aspect	O
.	O
</s>
<s>
In	O
2008	O
in	O
terms	O
of	O
the	O
number	O
of	O
Web	O
pages	O
indexed	O
by	O
Google	B-Application
among	O
all	O
TLDs	O
,	O
.me	B-Application
sites	O
have	O
enjoyed	O
the	O
fastest	O
growth	O
with	O
more	O
than	O
50%	O
a	O
month	O
.	O
</s>
<s>
In	O
the	O
same	O
year	O
,	O
.me	B-Application
topped	O
its	O
potential	O
rivals	O
.mobi	O
and	O
.asia	O
in	O
Alexa	O
Internet	O
top	O
one	O
million	O
websites	O
with	O
341	O
.me	B-Application
sites	O
versus	O
233	O
.mobi	O
sites	O
and	O
86	O
.asia	O
sites	O
.	O
</s>
<s>
Extra	O
potential	O
of	O
.me	B-Application
is	O
revealed	O
considering	O
the	O
fact	O
that	O
.mobi	O
was	O
launched	O
two	O
years	O
before	O
.me	B-Application
and	O
.asia	O
four	O
months	O
before	O
.me	B-Application
.	O
</s>
<s>
By	O
the	O
middle	O
of	O
February	O
2009	O
,	O
200,000	O
.me	B-Application
domain	O
names	O
were	O
registered	O
.	O
</s>
<s>
On	O
15	O
May	O
2009	O
,	O
the	O
number	O
of	O
registered	O
.me	B-Application
domain	O
names	O
rose	O
to	O
250,000	O
.	O
</s>
<s>
In	O
less	O
than	O
a	O
year	O
.me	B-Application
became	O
more	O
popular	O
than	O
.asia	O
,	O
.jobs	O
,	O
.coop	O
,	O
.aero	O
,	O
.int	O
,	O
.mil	O
,	O
.museum	O
,	O
.name	O
,	O
.pro	O
,	O
.tel	O
,	O
.travel	O
,	O
and	O
200	O
other	O
country	B-Application
code	I-Application
top-level	I-Application
domains	I-Application
.	O
</s>
<s>
By	O
2010	O
,	O
over	O
320,000	O
.me	B-Application
domains	O
had	O
been	O
purchased	O
,	O
making	O
it	O
the	O
fastest-selling	O
top-level	O
domain	O
in	O
history	O
.	O
</s>
<s>
By	O
March	O
30	O
,	O
2016	O
,	O
the	O
.me	B-Application
domain	O
space	O
had	O
reached	O
over	O
one	O
million	O
domain	O
registrations	O
.	O
</s>
<s>
Most	O
.me	B-Application
domain	O
names	O
were	O
purchased	O
as	O
domain	B-Application
hacks	I-Application
in	O
English	O
and	O
,	O
to	O
a	O
lesser	O
extent	O
,	O
Dutch	O
;	O
71%	O
of	O
names	O
were	O
applied	O
for	O
by	O
applicants	O
in	O
the	O
United	O
States	O
.	O
</s>
<s>
Because	O
of	O
the	O
possibility	O
of	O
owning	O
pure	O
verb	O
and	O
noun	O
combinations	O
,	O
their	O
prices	O
have	O
stayed	O
high	O
:	O
during	O
the	O
sunrise	B-Protocol
period	I-Protocol
,	O
insure.me	O
went	O
for	O
$68	O
,	O
005	O
,	O
and	O
judge.me	O
sold	O
for	O
$8000	O
in	O
2011	O
.	O
</s>
<s>
.me	B-Application
has	O
been	O
used	O
as	O
an	O
abbreviation	O
for	O
the	O
Middle	O
East	O
,	O
for	O
Maine	O
,	O
and	O
for	O
the	O
accusative	O
case	O
of	O
ja	O
(	O
I	O
in	O
South	O
Slavic	O
languages	O
)	O
.	O
</s>
<s>
Other	O
examples	O
of	O
domain	B-Application
hacks	I-Application
include	O
deviantArt	O
(	O
fav.me	O
)	O
,	O
WordPress	B-Application
(	O
wp.me	O
)	O
,	O
the	O
Despicable	O
Me	O
website	O
,	O
and	O
MeetMe	O
.	O
</s>
<s>
Yahoo	B-Application
!	I-Application
</s>
<s>
was	O
using	O
me.me	O
for	O
its	O
project	O
Yahoo	B-Application
!	I-Application
</s>
<s>
Meme	O
,	O
but	O
the	O
domain	O
name	O
was	O
taken	O
back	O
by	O
the	O
.me	B-Application
registry	O
when	O
the	O
company	O
closed	O
down	O
the	O
portal	O
.	O
</s>
<s>
Prior	O
to	O
the	O
introduction	O
of	O
.me	B-Application
,	O
the	O
most	O
used	O
domain	O
in	O
Montenegro	O
was	O
the	O
second-level	B-Protocol
domain	I-Protocol
.cg.yu	O
under	O
.yu	O
,	O
the	O
Internet	O
domain	O
name	O
of	O
Montenegrin	O
Internet	O
service	O
provider	O
T-Crnogorski	O
Telekom	O
,	O
which	O
was	O
allowed	O
to	O
such	O
organisations	O
.	O
</s>
<s>
When	O
.yu	O
TLD	O
was	O
phased	O
out	O
,	O
all	O
e-mail	O
addresses	O
ending	O
with	O
@cg	O
.yu	O
were	O
replaced	O
with	O
@t	O
-com.me,	O
and	O
the	O
Web	O
sites	O
moved	O
,	O
variously	O
,	O
mostly	O
under	O
.me	B-Application
.	O
</s>
