I was surprised to see how highly rated Burberry is on Amazon. Received it as a gift and of course tried it on right away. I was displeased with the fragrance -- found it too heavy for my taste. Waited about 20 minutes and re-checked - it did not lighten very much and I still did not like it. In my opinion, it was too spicy, strong, and heavy.That being said, I don't wear it often; but surprisingly I get compliments nearly every time I wear it. I've come to believe it's just so strong people can't help but notice it... it's either that or my perennial allergies have distorted my sense of smell.