Put the watch next to your ear and, as you might expect, you will hear it. Move it 8-10 inches from your ear, and you will not hear it (apparently excepting those with extraordinary hearing or sensitivity). This is an attractive, light, and practical [day and time, glow-in-the dark hands and marker] timepiece. Amazon's price even beats Kohls with 33% off plus 15% pick-a-day.