The team wanted to keep the space fairly clean and simple with a limited colour palette. The first idea was to have the ‘Closed loop’, which is such an important part of the H&M Conscious campaign, vinyled onto the floor so visitors could follow this path to navigate through the space. The Shop-Fit was kept minimal with lots of white and a touch of plywood.
Posts Tagged ‘oxford circus’
The Topshop window was constructed from hundreds of raw timber strips weaving wildly behind a curved whitewashed wall, whilst the Topman structure was much more angular, with its high-gloss lacquered finish and red LED lights. The two structures swept through the store at ceiling height and seamlessly morphed into each other above the entrance doorway.
StudioXAG were invited by Topshop and Emma Cook to make and install a pop-up wonderland inside their flagship Oxford Circus store to celebrate their Christmas collaboration. From the playful imagination of designer Emma Cook, pink pineapples and fairy lights fill a canopy of pink branches which lead you upstairs where the trees grow into Emma’s surreal festive grotto.
SHH created a radical new and multi-award-winning flagship restaurant for McDonald’s, located only yards from London’s shopping epicentre – Oxford Circus. This 3-storey restaurant had to serve fast-moving convenience customers but also larger groups of young people, and particularly teenagers, who like to shop and socialise in Oxford Street.