In case you're new to the kerfuffle—welcome out of hibernation!—advertisers began dropping like flies after Limbaugh called a Georgetown law student and women's rights activist a "slut" and a "prostitute" for supporting healthcare coverage for contraception.
Sleep Number and The Sleep Train, both mattress suppliers, were the first two advertisers to pull their ads Friday, and the numbers have grown tenfold since then.
Media Matters has been regularly updating a list of advertisers that have been dropped (or aired) ads on Limbaugh's show.
Two local radio stations have also stopped running Limbaugh's show.
But some advertisers are finding it difficult to pull their ads, even if they disagree with Limbaugh's statements, because they bought package deals with the network. This means that their ads aren't specifically intended to air during Limbaugh's show.
Amberen, a menopause medication, explained the difficulty on its Facebook page:
"We understand that some of our customers are concerned that Amberen ads are still airing on the Rush Limbaugh show. Lunada Biomedical assures you that we take these concerns to heart! Most of our employees, including the CEO, are female. And like millions of other Americans we were outraged by Rush Limbaugh's incendiary and offensive comments. However, we are a small company that buys remnant (leftover) media time and, as such, we cannot, by definition, be considered the ‘sponsors’ of Mr. Limbaugh's show.”
As the boycotting advertisers continue to grow, Limbaugh remains unfazed. "Those advertisers who no longer want your business, fine," Limbaugh said on Monday's show. "We'll replace them."