Almdudler is the second most popular soft drink in Austria behind Coca Cola.
The classic Almdudler consists of water, sugar, and herb essences.
Almdudler was developed in 1957 by Erwin Klein. The name is a shortened
version of the phrase "auf der Alm dudeln", which means translated into
the English language something like "to tootle on the alpine pasture".
The slogan of the Almdudler ad campaign is very well known in Austria:
Wann die kan Almdudler ham, gemma wieder ham! (Standard German: Wenn
die keinen Almdudler haben, gehen wir wieder heim! English: If they
don’t have an Almdudler, we’ll go back home!)