Good morning. I’m delighted that so many of you could make it today. Let me introduce myself. I’m Vita Evtushenko, second year student at philosophy department, of Cultural Studies. What I’d like to present to you today is The influence of mass culture on the sociocultural environment. I’ve divided my presentation into 4 parts: Introduction; Mass culture: direction, the main features; Mass culture and the problem of education in modern society; Conclusion. My presentation will take about 7 minutes.
The concept of mass culture especially in recent decades, is widely explored much has been written and said about the phenomenon of mass culture and, it would seem what else can you add? However, mass culture firmly established in the contemporary life of any society and is still tense debate about its nature. Relevance of the subject is formed out of a need to improve the impact on the formation of the socio-cultural environment. Currently, popular culture has become firmly established in our lives, and of course it has a huge impact on her. The purpose of the research is to study the influence of popular culture on the socio-cultural environment. The object of the study is the content and form of modern mass culture. The subject - the influence of popular culture on the socio-cultural environment.
1. Mass culture: the value, direction, the main features
Often of mass culture is defined as the pseudo-culture, which does not possess any positive philosophical, educational, artistic or aesthetic content. It is believed that mass culture mystifies the real processes and denial of rational beginning in mind. Among her directions and forms:
- The media - Translating current information and interpret this information in the channel, relevant interests. - The system of organization and promotion of mass consumer demand Advertising, fashion and other forms of consumer...