Let’s Pitch Breast Cancer #2
Today, we have another example of a pitch seeking to take advantage of National Breast Cancer Awareness Month.
This time, our marketing correspondent wants to advise women to “walk away from breast cancer,” a catchy phrase for a media release but an unfortunate choice of words from the perspective of someone who has breast cancer, says Dede LaRue, the Denver artist who currently is undergoing treatment for her second round with breast cancer.
We asked Dede what she thought of this particular marketing concept. Here’s her response:
“Oh wow, does this mean I could have WALKED AWAY from breast cancer? Why the hell didn’t someone TELL me?
“While going through chemo, which is very intense, you reach points where you can barely walk across a room, and while I would LOVE to go take a nice 2-mile walk in the beautiful fall weather, I would be on my face by the time I made it to the end of the block. GET REAL here, people.”