Now that Game of Thrones is back on air and fans of the show are reacting to the first episode of season 6 , our data visualization team decided to do a quick analysis of how people are reacting to it.
While the evolution social platforms in itself is a major shift, it's more important to consider the wider, social evolution behind the growth of social networks, and the part that plays in the future of communications.
Do you ever feel like your message gets lost in translation? You're not alone. I once tried to explain transmedia storytelling to my brother-in-law and his head started to spin. Not literally of course, but his ultimate response was, "Bree, you sound like a nuclear scientist." Stories are the anchor we use to keep people from drifting away and it's a proven technique that comes with great benefits.
Throughout the evolution of social media as marketing medium there’s been one question that’s persisted through all the updates and iterations and stats. That question? What’s the ROI of social? And now we're seeing the next evolution on this front, with more digital platforms providing tools to better link online marketing with offline results.
One of the aspects that’s most exciting about the evolution of social media marketing is the shift towards more responsive and intelligent campaigns based on data and audience insights. But while most now understand there's a heap more data available, not many know how to locate the signals and utilize them to best effect - here are some tips.
When the very techniques you use to brand yourself are part of the online discussion and the audience you market to is part of the conversation, branding becomes harder to pull off successfully. Trust becomes harder to develop. Reach becomes more difficult to achieve. The tricks of the trade that used to be employed are now common knowledge.
Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it - otherwise, how do they know if they’re getting any better?Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success.