IBM introduced its Smarter Planet vision in 2008 to 2009, with an award-winning marketing campaign designed to explain how recent computing advances can be put to use for profound impact on the world’s interconnected systems—and spur further thinking. Since then, some of the largest global businesses have increasingly worked to bring data-rich measurement, greater intelligence and higher optimization to systems that underpin their businesses, and IBM has continued to drive large-scale engagement with Smarter Planet thinking.
Smarter Planet industry icons
Smarter Planet goes to Disney World
At INNOVENTIONS at Epcot ® at the Walt Disney World ® Resort in Lake Buena Vista, Florida, visitors can get a behind-the-scenes look at technology’s role in creating a world that works better. The experiential exhibit opened in early 2010 and includes interactive kiosks where Epcot’s 10 million annual visitors can learn about Smarter Planet innovations, such as mobile-phone banking and temperature-monitoring food transportation systems that help prevent spoilage.