The Brew (June 2009)
Guinness 250 Anniversary Stout
In celebration of its 250th anniversary and in honor of its founder, Arthur Guinness, Guinness released a limited-edition brew: the Guinness 250 Anniversary Stout. The company’s first new stout offering in the U.S. since 1966 is different than the traditional: It’s carbonated rather than nitrogenated, has a near-white frothy head with larger bubbles and is poured in a one-part rather than two-part pour.
For more information, visit www.guinness.com.
Coors Light Cold Activated Cans
In May, Coors Light introduced its new 8-, 10-, 12- and 16-ounce Coors Light and Coors Banquet Cold Activated Cans to join the 24-ounce can and the Cold Activated Bottle. The brand’s signature mountains, featured on two sides of the can, turn blue when the beer is at optimal drinking temperature. The launch was preceded by an interactive digital marketing campaign at www.TheColdFront.org.
For more information, visit www.CoorsLight.com.
Shmaltz’s Rejewvenator Beer
Shmaltz Brewing Co. presents its annual celebration ale, Rejewvenator. The latest installment in Shmaltz’s fruit-infused lineup, Rejewvenator involves more than 400 gallons of date juice fermented into a half-doppelbock, half-Belgian-style hybrid lager/ale. The brewing process started with five specialty malts and five hop varieties, blending European tradition with American craft beer flavor. The brew will be available in 22-ounce bottles and a limited amount of draft.
For more information, visit www.shmaltz.com.