Mathery Studio was tapped to design a space for children that “focused on transforming perception surrounding the simple act of drawing.” The firm came up with Pastello – Draw Act, which is derived from the Italian word for ‘pastel’ or ‘crayon’, a dedicated environment that lends itself to the National Gallery of Victoria’s commitment to programs that involve design and children. The result is a colorful, interactive, and inspiring space for children to draw and color in quirky and unique ways outside their comfort zone.
The team molded crayons, the principal material for the project, into really fun shapes, like a 9kg (almost 20lbs!) crayon sphere, and let the kids go wild during a 10-week exhibition/playground/installation.
The space itself was lively and colorful with various stations for the children to express themselves.
Instead of taking a normal crayon to a flat, horizontal coloring book, the kids had to jump in and get physical at times, like with helmets that have crayons embedded into them.
Products’ still life photography by Mathery Studio.
Interior photography by Tobias Titz.