What is the long tail in search? It’s all the smaller keyword phrases that refer traffic to your site. There may be only a few referrals, but all the long tail keywords can bring in more traffic and revenue than the larger, more popular keyword phrases.
Long-Tail Example: Head, or larger keyword phrases, could be printers. The long tail contains all the individual makes, models, sizes and types of printers.
What made this session good was that each presenter had a different perspective. Local, ad network, eCommerce and organic search.