Visionlab Small Print
Visionlab, a optometrist company in Spain, ran “Small Print”, a print advertising campaign reminding readers how important it is to have good eyes for reading small print. “Software Terms” and “Lease Contract” are presented with reading glasses revealing disturbing details. “Prescription glasses from 39 euro”.
The Visionlab campaign was developed at Publicis Comunicación España, Madrid, by creative director Alexandre Okada and copywriter/art director Manu Mazzaro.