If the political movements of the second half of the 20th century taught us anything, it was that names matter. It matters that a mature African-American male be addressed as “Mr.” or “Sir” and not as “Boy.” It matters that a married woman be free to choose the surname by which she will be known. It matters, because names are more than labels. They express social status and the interrelationship between speaker and addressee. They are freighted with whole worlds of history and culture.