Orange is a warm, vibrant color that exudes energy. Businesses whose target audiences are the younger generations generally like to incorporate orange into their brand. However, it is not just limited to youth. Companies that want portray power and energy can incorporate orange in their brand and use it to compliment other colors. Examples of businesses that use orange in their branding strategy are sports, kids’ apparel and food. It’s also a seasonal color, typically used during the fall and Halloween.