Yesterday I received a thank you gift from a new vendor. In the package, among other things, was a plastic egg containing Silly Putty. This was very exciting - one of my favorite toys (from my childhood of course).
Isn't it fun to relive that feeling of excitement that childhood experiences brought to us? I suppose this is why I felt a sense of sadness when I heard last week's news that Pluto is no longer considered a planet. I realized that this was very silly of me, but I realized that I am not alone after reading Seth Godin's theory on why we care about Pluto "Because we grew up with it."
Wouldn't it be great if we, as marketers, can create the same feelings for our prospects and clients through our own marketing and branding efforts? Can we create an experience worthy of real emotion for years to come?