Budweiser's Frogs Beat Out Smokey In Study of Kids
Published 4:00 am, Thursday, April 25, 1996
The children were asked to identify cartoon characters and their slogans. More than three-quarters of the children correctly identified Bugs Bunny and the Budweiser frogs.
About half could identify Smokey the Bear, Tony the Tiger and only one-third could identify Saban's Mighty Morphin Power Rangers and their slogan.
The center proposed a shareholder resolution at Anheuser-Busch's annual meeting yesterday.
However, the proposal to study the effect of the company's advertising on underage minors was defeated with 95 percent of voting shareholders opposing it.
Anheuser-Busch opposed the resolution, citing studies showing that underage drinking and teenage drunk-driving fatalities have been declining for the past decade, according to Francine Katz, Anheuser-Busch vice president of consumer awareness and education.