The Cult of Serapis was promoted by Ptolemy I Sotar (Ptolemaic dynasty) as a means of fostering harmony between his Egyptian and Greek subjects. The god combined Osiris and the Apis Bull (the sacred bull of Memphis) with aspects of the Greek gods Zeus (the king of the gods), Dionysus (also known as Bacchus, the god of wine), Helios (the personificartion of the Sun), Hades (the god of the underworld) and Asklepios (god of medcine). Linguistically, his name is the result of the fusion of Osiris and Apis, and there is evidence that a cult of Osarapis existed before the Ptolemaic Period, but the Ptolemaic verison was a much more Greek conception.
Serapis personified divine majesty and represented the sun, fertility, healing and the afterlife. his consort was Isis, the wife of Osiris and the most popular goddess during the Ptolemaic Period.
Serapis was depicted as a Gman with an elaborate Greek hairstyle wearing Greek style robes and a full beard. He often wears a corn modius or sheaf on his head. less often, he is depicted as aserpent in recognition of his connection with the underworld and fertility.
Ptolemy built the Serapeum in Alexandria as the cult center of the new god and it remained the focus of pilgrimage until it was destroyed by the Emperor Theodosius in AD 389. Other smaller shrines and temples were constructed or adapted throughout Egypt, and the cult even spread to Roman territories. The Serapeum in Saqqara (the home of the Apis bull) grew in popularity with the Greeks thanks to the connection with Serapis, but the native Egyptians never really took to this Hellenized version of Osiris.
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