The business is called Naughty Nits. They combine organic treatments with a new medical device called the air alle, "it uses heated air and works by desecation. It dehydrates all stages and pulls the water out so adults can't survive it."
It takes about two hours for a treatment. For girls, the cost is 129 dollars, less for boys. Murray says often times she sees an entire family, there's one in four kids that have it and if they have it. Their moms have a 90% chance of having it."
A statistic that leaves many families scratching their heads.
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