By Patrick M. Sheridan @CNNMoney May 13, 2014: 11:51 AM ET
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Franchise: Cars: The Movie
Annual sales : $2 billion
Aimed at kids and car collectors, the "Cars" characters drive demand for lunchboxes, pajamas, backpacks, and more. While licensing fees generate big dollars, a relatively new area in Disney Theme Parks, called Cars Land, also attracts fans.