Geneva, 30 November 2011 – The arresting digital displays of Times Square, Piccadilly Circus and Shibuya are just a foretaste of a brave new world of cityscapes illuminated by interactive, dynamic and highly targeted signage, according to a new ITU-T Technology Watch Report, Digital signage: the right information in all the right places.
Advances in display technologies, declining manufacturing costs and a retail boom in emerging economies are all contributing to the rapid spread of large-scale high-definition display networks. But the proprietary nature of current digital signage solutions is restricting the integration of applications across different networks and vendors. Interoperable global standards will be crucial to the future development of this emerging market, unlocking enormous value not just for display system developers, retailers and newscasters, but for governments and the community at large.
Tomorrow’s dynamic signage can play a crucial civic role in areas like traffic management, public transport systems, safe crowd management at large events, control of people flows in public areas and private venues, and emergency response systems. But to do that effectively, standardized platforms will be crucial.
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