Work directly with MarketingExperiments Researchers and maximize your conversion rate
Drive significant revenue increases in 2016
If you're familiar with MarketingExperiments, you have probably seen the major conversion lifts achieved by our partners.
The foundation of this research is our partnerships, where we work with companies of various types to help drive up conversion rates.
How does a Research Partnership work?
The arrangement is simple: you gain significant customer insights and major conversion increases; we gain additional research funding and valuable marketing discoveries.
Research Partnerships focus on improving subscription, lead generation and ecommerce offers while providing:
Access the world's largest library of case studies and experiments (use findings like these to short-cut time to results)
Work with the scientists and analysts of MarketingExperiments to learn state-of-the-art testing and optimization insights
Run experiments on your servers or the MarketingExperiments platform (bypassing any technical limitations on your side) to achieve results in the shortest possible time period
Find out more about Research Partnerships
Each Research Partnership is tailored specifically to your team's most pressing sales and marketing communications challenges.
MarketingExperiments analysts undertake a thorough assessment to determine which candidates can benefit most from a joint research initiative. To help you get a clear understanding about how a research partnership will help you drive revenue, a research analyst will contact you to provide detailed information.
“As the person who invented the term Landing Page in 1995 (right after Al Gore invented the internet) I can tell you that we've waited a long, long time for this sort of common sense, hands-on, verified info. The bad news is that you are now out of excuses.”
- Seth Godin, best-selling author
Research Partnership Frequently Asked Questions
What is a Research Partnership?
MarketingExperiments is part of the MECLABS Institute, a research institution, not an agency or consultancy. Our Research Partnerships enable us to field test our discoveries that you may have seen in MarketingExperiments Web clinics – for example, how MECLABS increased landing page conversions by 200% or banner ad designs that produced a 285% lift.
In a Research Partnership, we come alongside the Partner to build a microlab using our customer-first scientific methodology to develop and optimize an aspect of their sales and marketing programs. So, the Partner gains discoveries about that customer that produce an increase in conversion, and MECLABS gains a new discovery that we can share with all marketers, and the cost of the research is typically absorbed in the conversion increase. Everybody wins.
How does a Research Partnership work?
Here is an (slightly oversimplified) overview of how we partner with your team:
We conduct a thorough analysis of a focus area and key performance indicators – a landing page, lead generation channel, Google Analytics, email campaigns, CRM, marketing automation tools, lead management funnel, lead nurturing flow – and from this analysis, we make a series of recommendations.
We then plan and execute a series of tests to minimize risk while determining the impact of these recommendations.
Throughout the process, we measure and track the results to determine their impact on your ROI.
If a microtest yields a significant boost, we immediately capitalize on the opportunity. This disciplined approach can help you "break through" certain marketing barriers, but it can also help to educate your company, providing it with a new systematic approach to growth.
Our focus is on optimizing your marketing and sales funnel to improve financial performance. We do this by building a microlab for your organization devoted to designing experiments, testing hypotheses and providing treatments that ultimately leads to a financial conversion increase as well as an understanding of the motivational factors that are driving your customers.
The goal of our approach to optimization is being able to predict your customers' behavior so that you can better serve customers and, in so doing, increase the flow of leads and sales through your sales and marketing funnel.
Why are you looking for Research Partners?
We are looking to put our primary research to the test and apply it your real-world challenges to help companies achieve meaningful results and gain customer insights.
We have found that conducting experiments with companies provides relevant, practical insights.
Testing is a means to an end, but with many academics, it becomes the end. This is dangerous. And so, we value the common sense discipline imposed on us when we help actual companies reach tangible objectives.
In what areas do you conduct research?
MECLABS conducts research in the following key areas:
Ecommerce performance and conversion
Subscription growth and retention
Lead generation capture and management (including lead nurturing)
Website and landing page optimization
What kinds of companies do you work for?
While we have done extensive work with The New York Times, Johnson & Johnson, Cisco Systems and others around the world, we have also worked with smaller companies. As a result of our joint research, these companies, large or small, have experienced significant growth.
We work with fast-growth companies, medium-sized businesses with $100 million or more in revenue, and Fortune 50 enterprises. That said, the size of the company is not as important as the nature of the research and the amount of impact we can make.
Is there a cost for a Research Partnership?
While all Partnerships are different, a typical research engagement lasts about 12 months during, which the research costs range from $15,000 to $100,000 per month. This research cost includes the MECLABS living laboratory and experienced scientists.
Most of our Research Partners didn't have a specific, set-aside budget for our kind of research when we began our work together. Before we engage, we review each situation to make sure there's a high potential for growth and ROI alignment with our research objectives. From that analysis and a greater understanding of the potential of this research, these Research Partner were able to identify a budget to learn more about their customers' needs and motivations.
How does the Research Partner application process work?
What are the obligations of a Research Partner? What's involved?
Above all else, the Research Partner needs a commitment to using behavioral research to learn more about, and better serve, the customer to ultimately achieve better results.
For some companies, this is a radical change to their current way of thinking. Instead of simply making opinions based on a hunch, they must transform their processes and organization to make decisions based on a rigorously tested and documented methodology focused on measuring behavior to better understand customer motivations.
Specifically, Research Partners are also expected to provide:
Access to analytics and transactional behavioral and financial data for analysis by MECLABS data scientists
Their current understanding of their value proposition including why the product was created, who current customers and the ideal prospect are, etc., so the MECLABS optimization team can help identify and communicate the most effective value prop
An understanding of current resources and where executional help is needed (for example, IT development, website design, etc.)
Will you share my proprietary company information?
Your specific research results are not shared without your permission – we execute a mutual NDA. We are seeking to glean principles and not specific points of competitive advantage. You will have control over your data and over the paths or pages we create for you. At the beginning of the relationship, we execute a mutual confidentiality agreement. Data is only shared in an aggregate lot, and specifics are never published without the permission of all parties.
How will you respond to my inquiry?
We will notify you that we received your inquiry.
A senior research analyst will review your information and contact you to answer your questions and to determine if there is a possible fit between our research calendar and your research needs.
We move into a two-step review process where we conduct preliminary research that will help both parties determine if we should begin a project together.
What kind of ROI and results can we expect?
While we do not want to create unrealistic expectations or promise dramatic results, our Research Partners have experienced significant ROI improvements. Smaller companies have seen revenues increased by 200% to 300%. Larger companies have experienced significant growth as well. For this reason, we are still working with some of our earliest Partners – we are in our ninth year with The New York Times. It is important to note that this growth is not the result of expert advice; it is the result of careful testing. If we ask the right questions and we get the right answers, the results will follow.
What is the relationship between MarketingExperiments, MarketingSherpa and MECLABS Institute?
MarketingExperiments and MarketingSherpa are wholly owned publishing brands of the MECLABS Institute.
Through MarketingSherpa, our team of reporters interviews marketers from across the globe to uncover and share best practices through case studies.
MECLABS Institute then works with a select group of Research Partners, testing these best practices to discover what really works for their unique customers and products.
MECLABS collects and analyzes this research to produce overall fundamental principles of the emerging customer-first science – using what is learned to further improve conversion for Research Partners while publicly sharing and publishing this research through MarketingExperiments.
In addition to this applied research, MECLABS also works with academics and institutions to train marketers how to use this customer-first science in their own organizations to better serve customers and increase conversion.
Major Conversion Lifts
What You Need to Understand: Reducing the amount of steps, required form fields, and clearly presenting the benefits of becoming a member increased application completion rates
What You Need to Understand: By clarifying the problem before presenting the solution, the treatment generated a 36% higher purchase rate than the control
What You Need to Understand: Relevant content also needs to be optimized for specific devices
What You Need to Understand: By minimizing friction and overcorrecting for anxiety, the treatment was able to outperform the control by 262.30%
What You Need to Understand: By redesigning the form field layout and adding bullets of copy that increase the perceived value exchange, the treatment increased qualified leads captured by 108.60%
What You Need to Understand: The tangible value created by the copy was directly connected to the customer experience
Within two business days, we will send you an email, and a research analyst may contact you.