AN OVERBROAD PATENT FOR ONLINE ADVERTISING - This application from Facebook seeks to patent the idea of... suggesting changes to your advertising campaign based on the performance of your current campaign! 10 minutes of your time can help narrow US patent applications before they become patents HERE
QUESTION - Have you seen anything that was published before Dec, 2011 that discusses:
- Measuring the performance of an initial online advertisement; AND
- Suggesting changes to targeting criteria an advertiser might use to increase its performance;
If so, please submit evidence of prior art as an answer to this question.. We welcome multiple answers from the same individual.
EXTRA CREDIT - A reference to anything that meets all of the criteria to the question above AND ALSO uses click-through rate, conversion rate or brand lift rate as a measurement of performance of the advertisement.
TITLE: Adjusting an Advertising Campaign
Summary: [Translated from Legalese into English] A method of adjusting an online advertisement which uses click-through-rate, conversion rate, brand-lift rate or any other measurement of an initial advertisement to suggest new targeting criteria to the advertiser.
- Publication Number: US 20130151332 A1
- Application Number: 13/316,493
- Assignee: Facebook, Inc
- Prior Art Date: Seeking prior Art predating December 10, 2011
- Open for Challenge at USPTO: Open through Dec 13, 2013
Claim 1 requires each and every step below:
A method comprising:
Receiving, at a publishing system from an advertiser, data for an advertising campaign comprising an initial ad and targeting criteria defining an initial target group for receiving the initial ad;
Providing the initial ad for display to a plurality of users in a plurality of segments of the initial target group;
Determining, by the publishing system, a value of an advertising metric for a first one of the plurality of segments based on the display of the initial ad to the users of the first segment;
Based on the value of the advertising metric, determining by the publishing system a suggestion for the advertiser to modify the targeting criteria to remove the first segment from the targeting criteria to be used for the initial ad; and
Sending the suggestion from the publishing system to the advertiser.
In English this means:
A method of suggesting adjustments to an advertising campaign, comprising:
Receiving an initial advertisement and proposed targeting criteria from an advertiser
Displaying the initial advertisement to the target group using the targeting crtieria
Measuring something (anything!) about the performance of the initial advertisement
Suggesting that the advertiser modify the targeting criteria to narrow which members of the target group see the advertisement.
Good prior art would be evidence of a system that did each and every one of these steps prior to the December, 2011.
You're probably aware of ten pieces of art that meet this criteria already... separately, the applicant is claiming a method using all of the steps above and using click-through rate, conversion rate or brand lift rate as a measurement of performance of the advertisement.
"Modifying ad campaign based on the performance of the ad" from Figures of Application
What is good prior art? Please see our FAQ.
Want to help? Please vote or comment on submissions below. We welcome you to post your own request for prior art on other questionable US Patent Applications.