Target consumers and patients for marketing specific drugs.
PharmaPredictSM is a consumer/patient segmentation and profiling tool
for pharmaceutical marketers built on actual, de-identified patient behavior and answers
key questions about consumer lifestyle. Containing detailed demographic and psychographic
data, it provides an in-depth view of such behavior as prescription usage, diagnosis,
insurance coverage, homeowner status, income, interests and ethnicity. By helping
pharmaceutical marketers improve targeting for their direct marketing and advertising
efforts and increase brand awareness, this powerful information predicts consumer
segments that are more likely to display desired behavior and have the need for specific
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