New Balls Please
Hey, women's breasts are continuously used as the central object in breast-related cause group advertising including breast cancer awareness so why cant's the testicular cancer folks whip out their balls for their cause?
Well, they have. In tandem with the Wimbledon Championships, Rainey Kelly Campbell Roalfe/Y&R has created a tongue in cheek press ad for Cancer Research UK
Launching today, the ad takes a light hearted approach in spirit of the Brits favorite summertime event which aims to prevent men ever needing to ask for 'new balls please' by encouraging them to be aware of symptoms of testicular cancer.