My latest bank statement included an ad that starts like this:
Do you know where your time goes? For instance, in an average lifetime we spend...
- 6 months just sitting at traffic lights
- 8 months opening junk mail
- 12 months looking for lost possessions
- 5 years just waiting in line
Assuming an average lifespan of 72 years, that means that during an average day (including childhood and old age), a person would have to spend
Now, the first might be believable, depending on where the person lives, but the second and third are clearly too high, and the last is completely insane. Do ad copywriters not have calculators, or do they lead lives very different from ours?