‘BON VOI AGE’ detail of how IATA codes are used in the campaign
the campaign was created by jon morgan and mike watson of ogilvy who reviewed three-letter codes
(used to identify luggage destinations) from over 9000 airports to finally create 36 ads.
some of the phrases include WSH EWE WRE ERE [brookhaven, ewer indonesia, whangarei, erave]
and SUN SEA SND SEX [sun valley, seattle, seno, sembach].
advertising agency: ogilvy & mather, london, uk
executive creative director: gerry human
copywriters / art directors: jon morgan, mike watson
business director: stephen hillcoat
retoucher: trevor qizilbash
designer: mark osborne
published: january 2013