Dark and seductive, the Jean Paul Gaultier Fall 2012 ad campaign has an urban streak that is often lacking in the femme fatale storyline. In place of a luxurious and sophisticated backdrop, the photoshoot takes place in the iconic Parisian district known as Les Frigos against a graffitied wall. Somehow the gritty background doesn't compromise the sensuous black ensembles. Instead, it simply makes them more edgy.
Shot by Belgium-born photographer Willy Vandeperre and starring model Karlie Kloss, the Jean Paul Gaultier Fall 2012 ad campaign does have a mysterious air. Why is such a glamorous woman lurking in the dark streets of Les Frigos in the first place? The sultry looks are perfected with glossy waves and full makeup.
Stats for Urban Femme Fatale Ads
Trending: Older & Warm
Research: 3,875 clicks in 204 w
Interest: 2.6 minutes
Concept: Jean Paul Gaultier Fall 2012
Related: 77 examples / 59 photos
Segment: Females, 18-55
Comparison Set: 28 similar articles, including: retro classroom fashion, lone layered lookbooks, and rugged harbor fashion ads.
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