A HighRankings Forum thread asks an interesting SEO question. The question is, can you optimize for stop words in Google or other search engines?
His particular example seems flawed, in that he is calling IT a stop word and it is stopping him for optimizing for the query [it companies]. However, when I search for [it companies] in Google, it does seem to figure out, IT here stands for information technology.
But in general, is there a need to optimize for stop words? Do we have more examples of cases? If so, can it be done?
Here is a poll:
Forum discussion at HighRankings Forum.
Update: See Jill's comment below for the issue this SEO has in the thread.