What does it mean to be Simple?
There are many definitions of Simplicity but Daniel Ritzenthaler explains what does Simple actually mean at 52 Weeks of UX:
Prevailing wisdom suggests that simplicity is about less…removal and reductionism. But simplicity is really about comprehension and clarity of purpose…can we design such that people instantly understand what’s going on and make a confident decision about what to do next? To practically achieve simplicity we can stick to a single core idea, improve clarity over time, and use consistency to help users achieve efficiency.