Not so long ago, every time a major newspaper published something about vegan meats, you could count on the article containing at least moderate amounts of ridicule, if not outright disgust. So check out this glowing Globe and Mail piece on Gardein:
It tastes like meat, looks like meat and even cuts like meat, but brother, it ain’t meat. Gardein’s “chick’n filets” and “beefless strips” are actually a proprietary blend of soy, wheat and pea proteins, grains (including but not limited to: amaranth, quinoa, millet and kamut) and organic beet root fibre. The resemblance would fool even the most blood-hungry of carnivores.
If that’s not cool enough, the article is captioned, “Meat alternatives: They’re not just for vegans any more.”