Sometimes a transaction is sufficient, but transactional is never a good long term strategy for customer retention. We like and do business with companies that are relational.
Here are nine key differences between transactional and relational. How are you doing?
self-interest mutual interest
what you get what you give
stay in touch keep informed
understand the process understand the person in the process
judge the results evaluate the relationship
win conflict resolve conflict
evaluate the results evaluate how the other feelsl about the results
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