This resource is no longer available
Seven Reasons You Need Predictive Analytics Today
Predictive analytics has emerged as a catalyst for competitive advantage, worthy of being a centralized business practice. This asset represents the aggregate experience of an organization, the very history of its interactions with customers. Each customer response (or lack thereof) drives learning experiences for the entire enterprise.
This white paper examines how forecasting taps this rich vein of experience, mining it to automatically generate predictive models. Discover seven strategic objectives that can be attained to their full potential only by employing predictive analytics, comprised of the following:
- And more