Thank you for reading this. I am not trying to start a fight for fun; I am genuinely interested. Also, please go easy on me if I use the wrong vocabulary. Let me start by saying I am NOT asking about what's wrong with DRM generally. Again, I am not asking what is wrong with DRM generally. I am curious why people don't like Apple DRM, and that is not a rhetorical inquiry. It has been criticized in terms of iTunes/the iPod, and now with iTunes/Apple TV. What I don't understand is this - is there a better MP3 player than the iPod, and/or is there a problem with converting audio/video to an iTunes-friendly formats (for Apple TV purposes)? Is there some concern that we'll buy all this iTunes content, or convert to an iTunes-friendly standard, and then Apple will go out of business and the hardward (iPod, Apple TV, etc.) becomes obsolete? Is there a concern that someone will come out with better MP3 hardware/home entertainment hardware and that you won't be able to play your content on that because of Apple's DRM? (I know the first Apple TV generation doesn't appear perfect, but surely we're not so pessimistic (sp?) that we don't think it will be improved upon, just as all Apple hardware is improved upon.) Thank you for reading this. I am not bating anyone; I am genuinely curious.