MKTG 5808 Marketing Information Systems and Research 3/0/3
Prerequisite: MKTG 3803 or permission of Department Chair
Designed to meet the rapidly emerging need in marketing for a systematic approach to information collection, retrieval, and analysis as the basis for marketing decision-making. Includes the research process, primary data collection and analysis, and secondary sources of data including the internet/world wide web and online sources. Marketing Information Systems, Decision Support Systems and the internet are also examined.