Rand over at SEOmoz started a great discussion today about the two types of link bait.
The first type of link bait is what SEO types and I always talk about—reader focused, compelling content that provides a benefit.
The second type of link bait is what many long-term bloggers mistakenly think we are talking about, which is controversial statements and attacks on others.
As I pointed out awhile back, historically the term bait and its fishing buddy hook have always meant something the reader finds irresistible and satisfying when used in the context of content.
So that’s why I don’t have a big problem with the term link bait.