IBP 069 Introduction to Business • 4.5 Cr.
Improves understanding of business trends including sustainability, technology, and corporate social responsibility. Develops students? knowledge of economics, human resources, operations management, marketing, and finance. Prerequisite: Acceptance into the IBP program or permission of director.
After completing this class, students should be able to:
- Describe world economic systems and key economic indicators
- Compare and evaluate business ethics, sustainability, and social responsibility
- Analyze a variety of business subjects including management, human resources, and operations
- Plan and execute a group presentation using the elements of the marketing mix and a SWOT analysis