Leading the cause for Progressive Railroading is … Progressive Railroading Magazine and their website, http://www.ProgressiveRailroading.com
–Does it look like they follow a content calendar?
It appears that on a macro schedule, the publication follows a traditional editorial calendar. but the updates are so frequent, any logic is untraceable.
–How many people contribute to the social channels? Given how prolific the posts are, there must be multiple people posting, but they are using a company-wide domain.
–What is the message they are getting across? They are the all encompassing resource on railroads. By sheer volume, they reinforce it.
–Who are they trying to reach? The main focus are rail industry professionals.