Microsoft made several noteworthy upgrades to its adCenter advertising platform this past weekend. In addition to a new interface, changes include:
- Campaign Management: Advertisers now have the ability to pause and resume ads and keywords. Geo-targeting enhancements and improved performance reporting on the Ads page are also accessible with advertiser accounts.
- Editorial Improvements: Faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes ads to exceed character limits will now be provided within advertiser accounts.
- User Management: If advertisers were previously only able to have one user, now they can create multiple account users
- Content Ads: Advertisers in the U.S. can receive keyword bid suggestions and performance estimates for content ads