The following 3-minute video (from Sarah Lisenbe) illustrates the power of gender roles, signage, and mindless compliance.
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For a sample of related Situationist posts, see “Zimbardo on Milgram and Obedience – Part I,” “The Case for Obedience,” “Solomon Asch’s Conformity Experiment . . . Today,” and “Solomon Asch’s Classic Group-Influence Experiment.”