James McGirk takes a look at the juggalo phenomenon, the cult-fan base of the Insane Clown Posse.
Insane Clown Posse are a band of forty-somethings who sing threatening lyrics set to menacing music, all while wearing full circus makeup.
…, but juggalos are so spectacularly unappealing to mainstream tastes that in the eighteen years the band has been playing for major audiences they remain a cult phenomenon.
No Insane Clown Posse concert would be complete without dousing its audience in Faygo, an off-brand cola sold in the Midwest. Even after fans have complained after being hit with full bottles and sued. ICP claims they chose Faygo because it was the only soda they could afford growing up in Detroit. Off-brand soda is potent a symbol of American poverty.