|Harnessing Customer Motivation|
|Wednesday, 20 May 2015|
How one company increased conversion by 65% by aligning page elements with customer desire
Thursday, May 21, 2015
Topic: Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desire
The motivation driving a customer up your sales funnel is the most influential decision in whether or not they choose to purchase from you.
However, motivation is also the most difficult element to impact.
How can marketers effectively harness the power behind their customerís motivation and use it to increase conversions?
In this Web clinic, our research team shared four essential questions for understanding and utilizing customer motivation to improve the effectiveness of your marketing collateral.
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