Thank goodness this one didn’t happen in print . . . ! But fair warning, it could. It could be your client’s postcard. Its personalized newsletter. Its personalized email follow-up.
“Always have a fresh set of eyes look at something just before it goes because the brain will fill in the blanks and see what it expects to see to speed up processing – sort of like a stored procedure in programming!” says Michelson.
Yup! Data bloopers like this happen all the time. When it happens to someone else, just take note so it doesn’t happen to you!