NatGeo TV Abu Dhabi unveils green campaign
Abu Dhabi, April 18, 2010
National Geographic Abu Dhabi (NGAD) is gearing up for World Earth Day with a line-up of thought-provoking programmes which highlight the dangers the planet faces and how to prevent further damage to our environment.
For the 12 days leading up to Earth Day on April 22, NGAD will broadcast a series of daily shows – at 8pm KSA and 9pm UAE between April 11 to 22 – that focus on two aspects of the environment; the state of the planet and the promotion of the green movement.
As part of the Earth Day campaign, NGAD has launched an interactive consumer connect project, Al Beit Al Mithali – meaning ‘Efficient house’. Visitors to the life-size exhibition in Marina Mall, Abu Dhabi, can walk through the house and find out how simple shifts in daily habits can be beneficial not just for themselves but also for our overstressed environment. The aim is to teach simple and effective energy-saving tips through the house, which are fun to learn and leave a lasting impact on the daily habits of the region’s residents in their own homes.
“One of the key pillars of National Geographic Channels is to inspire people to care about the planet. Earth Day is an extremely important event for us, as it allows us to raise awareness about the environment and the planet through our relevant programming and promotional efforts,” stated Rohit Dsilva, general manager – National Geographic Abu Dhabi.
“World Earth Day is the perfect opportunity for us to focus on the environment and the role each individual can plan in making a difference,” added Karim Sarkis, executive director – Broadcast Group, Abu Dhabi Media Company.
Recognising that young minds are often more receptive to such changes, the channel is also in talks with various schools in Abu Dhabi to organise field trips to the house for its students.-TradeArabia News Service