This I’m a PC ad campaign is way better than the Seinfeld one that was cut so quickly last month.
Joe Wilcox at microsoft-watch sums it up:
Overall, the commercials are endearing. I like them more than I expected. But their shortcoming is the same as the Bill and Jerry ads: The commercials don’t say much about Windows. In that sense, Apple set the agenda by using PC to identify Windows.
Yes! They’re endearing! The commercials imply that there are tons of PC users out there who don’t feel the need to make a loud statement about how they’re different because of their operating system and just go about their lives. Who would you rather be, the Mac hipster depicted by Justin Long, or one everyday people from all walks of life-fishermen, students, taxi drivers, artists and scientists-shown on the PC ads?