Rachel Lacy founded drikolor to create a new color technology for paint. The New Zealand-based color company’s strategy is to separate the color from the paint, opting instead for precise pigments that are stirred into a base paint. This strategy eliminates the limitations of traditional paint buying, and makes precise, thoughtfully designed colors to complement modern interiors. Lacy has created a line of drikolor paint specifically for Dwell—creating colors that can be used in different rooms of a modern home, while still maintaining a consistent look. These colors feature pigments harvested from all over the world, which are stirred into a base paint to create consistent, vivid color. Below, we interview Rachel Lacy to learn more about her expertise in color, drikolor, and the drikolor customer experience.
July 15, 2015