TIPS ON MAKING YOUR
Your advertising campaign has resulted
in potential customers contacting you and once they
make that first contact, your registration process
begins.How you deal with these contacts can make
or break your student registration.
Remember what it was like to register for public school,
and how chaotic it was, what it felt like to be shuffled
off from one person to the next, and how confusing
the entire process was and how alienated you felt.
Let me remind you:
From a public school in the state
Two current utility bills in
the name of the parent/guardian registering the
child (i.e.: water bill, telephone bill, or electric
One of the following: a rent
receipt, lease agreement, mortgage commitment, warranty
deed, contract including specified closing date,
voter registration, or a Florida Drivers License.
The current license should match the other verified
proof of residence from the utility bill requirement
A Florida Certificate of Immunization
The Blue 680 Health Form is needed.
Physical Exam If your child
is entering a Florida public school for the first
time, you must have documentation of a medical examination
performed within one year prior to the day of registration
by a doctor within the United States.
Withdrawal papers from previous
Transcripts of grades or report
card from previous school showing proof of promotion.
Students enrolling in exceptional education (ESE)
classes, including gifted, must present copies of
the most recent Individual Educational Plan (IEP)
and psychoeducational evaluation.
Date of Birth Verification
(birth certificate, passport, or school transcript).
Social Security Card (if available).
How many students do you think you would
register if that's what you asked from your prospective
Still, when students do call you for
lessons, how exactly do you respond to their inquiries?
Is your conversation all about the benefits they will
receive when they study with you or is it more about
what you require in terms of payment and attendance.
My reports discuss in great detail how
to talk to your prospective customer in a positive
way showing you exactly what to say, when to say it
and how to answer the 13 questions that students ask.
After 27 years of registering over 7,500
students, I know exactly what students want to know,
why they want to know it and how best to answer their
questions so they want to sign up.
I script actual conversations I had
with students and how I used their questions to actually
show them the benefits of studying with my school.
Still, one of the big questions students
ask is always this:
How much does it cost?
Unlike the public
education sector, teachers and schools that give lessons
in the private education sector can not rely on compulsory
registration to fill their schools and courses. I
am taking about anyone who will:
- want to open their own private school
- want to start a tutoring business
- teach Spanish in an after school
- teach music lessons to children at your own music
- teach driving lessons to young adults from your
- teach karate lessons in your student's homes
- teach dance lessons at the local recreation center
- teach painting in your own studio in your home
The tuition for
these types of classes are most likely not covered
by any government subsidies, grants and in fact may
not even be tax deductible by the students. As a result,
when students register with you, they are paying the
full tuition fee out of their own pocket.
This means that your student population
has to be able to afford your classes and that your
registration process has to convince these students
that paying you is worth their while.
It's making the potential student want
to pay you and not your competitors that enables a
successful registration to take place.