How do people recognize good web design?
There is a big difference between good and bad design. Many people can identify a good design, but they don’t know what makes the difference.
Most people are not looking at a website and thinking: That website has well-matched serif and sans-serif fonts and a nice usage of white space!
Nope. Only designers think that.
In most cases people just feel like there is something good about it. Maybe it’s that eye-catching font or maybe that vibrant color, but they never actually know for sure.
There is something more to good design than making it just look right.