No matter if options in question stand as amazingly trivial or earth-shatteringly major, the human brain reacts to choice with an incredibly complicated, interesting series of mental processes. Nurture and other cultural factors, of course, do play a significant role in shaping how individuals condition themselves to make choices, as with emotional and mental states. From this vantage point, Sheena Iyengar showcases the wide spectrum of psychological and sociological phenomena that lead into why people do what they do.
Watch the Ted Talk here
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