The modern web has driven the empowerment of empty words and marketing jargon.
Customers life cycles, conversion funnel, data clusters, you name it. We all know the companies hiding behind these concepts. They believe people are all the same and digital marketing is about applying statistics on users segments.
We believe we can do better. The web is made of individuals and digital marketing should be about addressing consumers as singularities and providing human-like response to their needs.
We believe technologies can seize the attention of consumers whose preferences continually change, capture their hidden intentions and provide inspiration that motivates them to take actions.
We can personalize the web. One user at a time.
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