The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR
(via TechCrunch) Startups and PR firms have long had a halting, if not embattled relationship. Spend time talking to entrepreneurs and those working at startups, and it won’t be long before you encounter the nagging mistrust founders have of PR firms and the PR process.
That’s why AirPR, the PR marketplace and technology platform, is launching a new analytics platform that aims to restore some of that trust — or at least give companies and their CMOs a greater degree of insight into both the value of PR and how to increase PR performance.