I've been reading a marketing book which suggests building a squeeze page to build an email list.
Does this mean one of those long sales letter type pages with crumby styling? I'm assuming the styling does not have to be generic, or does it?
Or, if the sales letter is not a squeeze page, what is a squeeze page?
Is there an easy way to build one, and what considerations should be undertaken when building one?
Update: I guess a squeeze page can also be referred to as a lead capture page.