Coca-Cola© succeeds in what most NGO’s try to achieve: getting the goods to the poor in
the 3rd world Africa. For most people there, a Coke is easier to get and cheaper than a bottle of drinking water. One might say that we shouldn’t encourage them to drink that much Coke, but we can also use the system. Colalife© aims to use the efficiency of the Coca-Cola distribution chain to ship medicines to the places that need them. Parasiting on the crates of Coke, the containers fit perfectly in the spaces unused.