Traffic Safety: National Partnership and Corporate Social Responsibility
The Second Forum on Traffic Safety
Organized by the University of Dammam, KSA in collaboration with Saudi Aramco, the Road Safety Committee in the Eastern Region, Prince Mohamed Bin Naif Chair for Traffic Safety Research, and the Saudi Traffic Safety Society (Salamh)
1-3 Muharram 1435 H- 4-6 November 2013 G
The World Health Organization (WHO) statistics indicate that traffic accidents lead every year to the death of 1.2 million people and the injury and disability of another 50 million. Traffic accidents are the main reason for the deaths among the age group between 20 and 40 years, and 90% of those deaths happen in developing countries. A study by the World Bank shows that the number of deaths caused by traffic accidents in the world between 2000 and 2020 will increase by 65%. Traffic accidents in the Kingdom of Saudi Arabia pose a serious concern for officials and Saudi society. It is one of the most common dangers that exhausts human and material resources, especially youths, of which more than 7.100 die each year, in addition to more than 38.000 serious injury because of traffic accidents with a rate of 23 deaths per 100.000, which is the highest in the world. Traffic accidents are also the main cause of death in the age group up to 30 years old. Addressing this problem is significantly essential. Many countries around the world have realized the importance of traffic safety as a broad concept as well as the mutual relation between traffic safety and economic and social growth. Traffic safety has also become a social and corporate responsibility that requires cooperation and coordination between various parties. Although the principal responsibility falls on concerned authorities such as the ministries of interior, transportation, and health and municipalities, the fact is that this is a social and corporate responsibility, as well as a national issue that all members and segments of the society have to be involved with. It also requires the cooperation of the efforts of various governmental authorities, companies and institutions where each party should promote and spread the concept of traffic safety among staff and the local community. This can be accomplished by adopting activities and programs based on cooperation, partnership and transparency which are subject to assessment and accountability.
The Saudi Society for Traffic Safety (Salamh) is keen that each segment of society, the private sector and other governmental authorities should take the responsibility to limit traffic accidents and protect citizens from the potential damages caused by traffic accidents. So, Salamh plans to hold the Second Forum on Traffic Safety under the title: “Traffic Safety: National Partnership1 and Corporate Social Responsibility2” with the aim of mobilizing all efforts and initiating partnerships among all authorities and companies. It also seeks to highlight the importance of coordinating the workload among them, raising the sense of responsibility among citizens and residents towards the achievement of traffic safety, and raising traffic awareness among citizens, in addition to benefiting from regional and international experience in this field and holding an exhibition with events that accompany the forum.
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