|5 Steps to Effective Content Marketing|
|Wednesday, 24 October 2012|
How to extract the maximum revenue from your content
Thursday, October 25, 2012
Topic: 5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content
Content marketing is one of the top five most used lead generation tactics, with 54% of surveyed marketers engaging in it, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. So, in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Ninan Chacko, CEO, PR Newswire, explored some of our recent research discoveries about content marketing.
In this Web clinic replay, you’ll see how one organization created a highly cost-effective lead generation campaign that garnered a 90% decrease in costs-per-lead, along with a 197% increase in lead rate for returning visitors.
View the free on-demand clinic replay, or listen to the audio recording (mp3), to learn more from Flint McGlaughlin and special guest Ninan Chacko as they discuss five steps you can take to create a content marketing strategy that works.
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