[Perl] Logo and T-shirts for perl.org.il
bruck at actcom.net.il
Sun Nov 3 15:23:45 PST 2002
On Sun, 3 Nov 2002, Reuven M. Lerner wrote:
> Xerox corporation used to take out advertisements in Columbia
> Journalism Review (www.cjr.org) that said,
> You can't Xerox a Xerox on a Xerox. But you can make a photocopy
> on a Xerox-brand copier.
> The ad was part of a PR campaign designed to stop the Xerox trademark
> from falling into the public domain. For examples of companies that
> didn't do this, consider Frigidaire, Kleenex, and Hoover, trademarked
> names that are used generically in many parts of the US.
Xerox is also used this way in the US. It's an example of an eponym.
an eponym need not start out as a trademark, it can also start out as a
person's name - spoonerism, sandwich, etc.
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