Bid & Budget Management
Hit your campaign and budget targets with
Ever wonder what makes a rocket land on-target? It’s thanks in part to complex, science-driven algorithms that calculate the rocket’s trajectory and constantly course-correct to keep it on track.
Here at Acquisio, we hired a rocket scientist (really!) to build this same technology into our better-than-brilliant Bid and Budget Management (BBM) tool.
Our Chief Scientist helped us create some algorithms that use the best available current data in their decision-making process. The glorious result is that BBM features near-real-time management of bids and budgets, with updates every 30 minutes.
What’s in it for You
If you’re not sure yet why you should get excited about all of this, check it out: Constant access to near-real-time data helps you maximize as well as reduce the cost of each click or conversion, while optimizing your fixed PPC budget so that you know it’s being spent accurately and efficiently.
And if you’re a little concerned about the challenges of mobile advertising, our BBM algorithms have got you covered there, too. They treat mobile advertising optimization separately from other devices, which means once again that you’re sure you’re paying the correct price for all methods of advertising in each campaign. Of course, BBM is doing all this while still guiding the budget results for all devices with hyper-precision.
We’ll Sum it Up for You…
Workaholic BBM helps us process over 1 million bid changes per day across publishers. Because BBM never leaves the trading floor, you can bid farewell to over-bidding for clicks or over-paying for conversions. Its budget management is so precise across all campaigns that you’ll never have to worry about running out of budget early or overspending again.
It’s like having your own personal ‘round-the-clock stock exchange, but without all the risk. Or the shouting.
"Acquisio’s BBM tool has given us a way to ensure monthly spend is met, at the same time maximizing the number of conversions we can deliver. Fantastic product offering!" - Alex Langlois, President of Radiance Media