1. How do you explain what feedforward and Kimengi do to people who have never heard of them before?
The first thing I say is that we create a more lateral web, but most of times I need to explain two things first: recommendations and widgets.
Everyone knows about recommendations that webshops provide, such as ‘people bought this, also bought…’. So at first I explain to people that this is the functionality we provide. Then I talk about our widget as a very smart website within a website that can create the same kind of recommendations on your blog/title and even better. It is better because all widgets on all participating sites can work together creating cross-site recommendations. And then, the recommendations are not only based on what other people liked, we look into context too. [Read more…]