The 'Milestone Makeover': Turning 50, a divorce or marriage of a child make women want to look 'stylish and successful' like Carole Middleton and Victoria Beckham
- Some 84% would spend over £250 in order to transform themselves
- Fear of unflattering photos and change in weight leading reasons for makeover
British women are basing their fashion choices on key events in their lives, using milestones such as their 50th birthday, getting divorced, or the marriage of one of their children as a catalyst for a style upgrade.
According to a new survey, over half of women stated that a major event in their life would cause them to invest in a makeover, with 84 per cent highlighting that they would spend over £250 in order to transform themselves.
When probed on what in particular would trigger an image overhaul, the fear of seeing unflattering photos (38 per cent) and a change in weight (26 per cent) were cited as the two leading reasons.
Style shake-up: A new survey reveals that women decide to reinvent their style after major milestones in their life - such as divorces and their 50th birthday - and they want to look like Carol Middleton, pictured
Whatever the trigger, it appears that following a major life event with an image fix is working wonders - with an overwhelming 86 per cent of those surveyed highlighting that they experienced a significant boost in confidence as a result of their makeover.
Although the majority of women surveyed stated that a wardrobe refresh was the best method for helping them through their milestone moment, it seems that hair is also considered an important factor when marking a new chapter in life.
The research found that 31 per cent emphasised that a new haircut or colour would be the most important element of their transformation.
Aspirational: 86 per cent of those surveyed say that they experienced a significant boost in confidence as a result of their makeover - and they look up to Helen Mirren, left, and Victoria Beckham, right
It would seem that the power of celebrity also plays a role in the milestone makeover with 67 per cent of those polled indicating that strong, stylish and successful women such as Helen Mirren (25 per cent), Victoria Beckham (24 per cent) and Carole Middleton (19 per cent) would influence their transformation.
A spokesperson for Kaleidoscope, who commissioned the research, said: 'I think that the concept of the "Milestone Makeover" is fascinating. It is so interesting to see which key events in a woman’s life have an impact on their style choices and would inspire them to have an image overhaul.
'Style is such a crucial element of personal identity so it isn’t surprising to hear that an important milestone such as a special birthday or break up of a relationship would cause someone to rethink their wardrobe, and invest in a change of image to boost their confidence.'
Was this her turning point? Over half of women stated that a major event in their life, like the marriage of one of their children, would cause them to invest in a makeover