What is 230? Well, 8/11 has finally arrived and we learned that this whole publicity stunt revolved around the 2011 Chevy Volt, the new American electric car that supposedly gets up to at least 230 mpg. At over $33,000, the car boasts a new hybrid technology that allows you to cover 40 miles in a single day without using a drop of your precious gas.
But before we launch into discussions about the future of hybrid vehicles, how a single car can even get up to 230 mpg, and how we're destroying the environment, let's talk about more important things, like how disappointing this whole reveal has been.
Most people were correct in figuring out that the "What is 230" campaign was for a new electric vehicle (stop being so smart!!!), but COME ON NOW. That's it?? All those mysterious ads for a car? Where are the zombies??? Or the first time machine that takes you back to year 230? Or 2:30 being the new 4:20? Really? No electric zombies??
Grrr. This is clearly an example of how the product fails to live up to all the hype. Now we just have to wait until the nerd backlash against the EPA's bad math behind the 230 mpg.