The service monitors responses by recipients of marketing communications to allow evaluation and comparison of their effectiveness. It detects click events on promotional email and other online marketing resources, estimates overall traffic volume, and reports on conversion events resulting from communications. It also detects click-fraud to evaluate reliability of traffic analytics.
API methods support creating links to allow traffic monitoring, including links specifically for conversion events, specific campaigns, specific languages, and other elements of an overall marketing campaign. Methods also support retrieval of links with specific URL patterns to allow both aggregated and detailed reporting on traffic logged.