- The Process
- Work Groups
- Common Mistakes
The human brain was fully evolved by the time of the Lascaux cave paintings, more than 20,000 years before writing, cities, and taxes, and 25,000 years before the Industrial Revolution. Modern business makes stressful demands on a brain that evolved in the Stone Age. The webinar will explore how we can be smarter and more nimble by working with the brain's natural wiring, why we can't just power through stress (and what to do about that), and which new skills - new neural pathways - can make it easier to spark customers' curiosity and cultivate trust. Marsha Shenk is a veteran consultant and one of the pioneers of Business Anthropology. In the trenches for 3 decades with leaders from the Fortune 10 to small service firms, she forged a unique and far-reaching approach to the questions that every enterprise faces. Click here to watch the webinar playback or here view the ppt on slideshare.
In this dynamic conversation, Marsha Shenk discusses her consulting work (Best Work) and her free resources for solopreneurs, micro businesses and small businesses. Discussion includes: the learning process, the hurdles people face and how to overcome adversity.Click here to listen.
View this presentation to explore the brain’s natural patterns, how they’re challenged by modern business, and how to spark ingenuity, curiosity, and best work.
12 leading bloggers contributed to this free eBook targeted to marketers in Pharma and Healthcare – another group facing tough challenges – with lessons for all.