2013-14 has been a terrible winter.
When we have bad winters, we depend on the weatherman a lot. Kids' care, schools and work are all affected by the weatherman's forecast.
So why can't they forecast better? If you can't be more often right than wrong, why even do it?
This has to be the only job in the world where you can be wrong most of the time and still keep a job.
Does anybody appreciate poor forecasting?
My suggestion - advise people to simply look out the window.