Evaluation Options Based on Available Resources
Note: The following chart uses an additive matrix from left to right (i.e., each ascending program level could be expected to include the evaluation technique described at lower levels in addition to those described at the higher level).
|Types of Evaluation||Minimal Resources||Modest Resources||Substantial Resources|
|Formative||Readability test||Central location, Intercept interviews||Focus groups, Individual indepth interviews|
|Process||Recordkeeping (e.g., monitoring activity timetables)||Program checklist (e.g., review of adherence to programs plans)||Management audit (e.g., external management review of activities)|
|Outcome||Activity assessments (e.g., numbers of health screenings and outcomes or program attendance and audience response)||Progress in attaining objectives monitored (e.g., periodic calculation of percentage of aware, referred, participating)||Assessment of target audience for knowledge gain (e.g., pretest and posttest of change in knowledge)|
|Impact||Print media review (e.g., monitoring of content of articles appearing in newspapers)||Public surveys (e.g., telephone surveys of self-reported behavior)||Studies of public behavior/health change (e.g., data on physician visits or changes in public's health status)|