McDonalds explains why the burgers in ads never look like the real ones:
Jess Zimmerman comments:
In the company’s defense, they do offer a pretty convincing explanation of why they can’t just shoot a regular real-life burger for their ads: They have to bring all the ingredients to the front, so you know exactly what you’re getting! Hidden pickles might be a good name for a raunchy Tumblr, but they don’t help sell burgers. At least, that explanation SOUNDS convincing, until you think hard about the fact that they ALSO couldn’t just shoot regular real-life burgers because then you would know that they look gross.