Lack Of Affordable Aero Wheels
Flo Cycling is a start-up wheel manufacturer based out of a tiny office in Las Vegas and the company can’t keep its wheels in stock. In fact, they sell out before even arriving from the factory that makes them in Asia. The key to their success is pretty simple: They sell genuinely aerodynamic wheels for less than $1,000. Flo Cycling has a practical monopoly on this price point for wheels that have been aerodynamically validated. The basic tenants of a fast and smooth-riding rim shape are widely known and not patent protected, yet no other companies have followed Flo’s example to sell race wheels for a price approaching affordable.