The following reports provide details and background on the consumer research that was conducted during the development of our new brand identity.
2010 NHDTTD Consumer Perception Survey
This is the synopsis of the 2010 NHDTTD Consumer Perception Survey conducted from February through April 2010. This report summarizes selected findings from the research intended to evaluate targeted consumer attitudes and perceptions of New Hampshire.
2011-2012 Consumer Research New Brand Identity
This presentation by Sentient Decision Science, Inc. shares the research methods and findings behind the 2011-2012 consumer research done for the new brand identity.