SEO or SEM?
The answer, of course, is both.
We view Search Engine Marketing (SEM) as the process of obtaining appropriate search engine positions for identified keywords.Medium to long term this will evidently include a strong element of natural search engine listings as a result of SEO activities.
In the short and immediate term, however, this will need to produced through Pay Per Click marketing as this is the only way of guaranteeing search traffic volumes.
Neither SEO or SEM, therfore, should be viewed in isolation. When correctly combined and integrated into an overall marketing campaign, they work together to produce sustainable levels of traffic that allows you to manage your business activities.
For an initial discussion on how your business could benefit form SEm activities, why not give us a call on 0845 474 3531.