A push-up contest? Okay.
Two Ubisoft employees did push-ups on stage at the company's E3 showcase today during a demo for upcoming Xbox One exclusive Shape Up.
It was weird, but also fun. That's pretty much a Ubisoft presser in a nutshell, isn't it? We knew the French publisher's conference had the potential to be bizarre, awkward, or hilarious; but it truly surpassed expectations this year.