Home safety (poisonings, burns, falls in the home)Car safety (proper car safety, e.g., car seats)“At play” safety (playground, sports, biking)
We provided links to websites for mpre informationText “Website” if they visited a recommended site for more info.
We collegted demographics a
The one response we got said she could not participate at the times we texted herThe googlevoice would not receive pic messages, so we had to send to an e-mail. We received positive feedback about the pics though Also allow for pics with digital camera and be engageDo it on their own time
Text4 tots final presentation 10 25 11
Teaching busy parents about ways tokeep their child safe from harm in the home, in the car, and at play Alexis Johnston Katie Riuli October 28, 2011
Target audience:Parents of toddlers, age 2 to 5 Concept:Provide our target audience with information, tips, and resources to keep their toddler safe by reducing the likelihood of unintentional injuries at home, in the car, and at play. Why Toddler Safety? Unintentional injury is the leading cause of death among children age 1 to 14
Based on constructs of the Health Belief Model: Increase parents perceived susceptibility and severity unintentional injuries among toddlers especially for injuries sustained in cars, at playgrounds, and at home (e.g. burns, poisoning) Increase parents’ self efficacy to implement safety precautions such as implementing emergency plans, using car seats, installing pool fences, using cabinet locks, and inspecting playground equipment by 15% over one year Increase perceived benefits of implementing toddler safety measures by 15% over one years, by showing how small steps can significantly reduce the risk of injury. Increase knowledge of toddler safety precautions such as car seats, installing pool fences, child-proofing your home (e.g. cabinet locks, fixing loose wires) and inspecting playground equipment.
Focused on three main topics: home, car, and “at play” safety Sent text message two times per day: morning and evening Used an incentive program where parents could earn points for a gift card to encourage them to engage in program and take action Also used keywords to spur engagement
KeywordsParents could text words like “Playground,” “Car Seat,” and “CPR” to receive more information on a topic. Picture Messages Parents could send picture messages of their car seat or their children’s bike helmet to earn points Quizzes Parents could text “QUIZ” to test their knowledge on certain safety topics WebsitesText “Website” if they visited a recommended site for more info.
Text4Tots: Children are likely to be injured at a playground. Make sure that playground equipment is age-appropriate and safe! Text "PLAYGROUND" for more safety tips. Text4Tots: A quick call to the Poison Control Center could save your childs life. Save 1-800- 222-1222 as “Poison Control Center” on your phone then text CONTROL to earn 3 points! Text4Tots:Show us your seat! Send a picture message of your childs car seat to earn 3 points toward a Babys R Us Gift Card!
Text4Tots: Did you know that your tots skin burns more easily than adults? Here’s a tip: Set your water thermostat at 120 Fahrenheit to avoid burns in the bath or shower. Text4Tots: October is Fire Prevention Month! Create a family emergency plan. For a step-by-step guide, visit http://www.homesafetycouncil.org/SafetyGuide/sg_fire_ w004.asp Text4Tots: Your tot looks safe AND stylish! Congrats on being 3 points closer to a gift certificate!
Audience: Six mothers with children between the ages of two and five One parent between the ages 18-24 Five parents between the ages of 25-34 Located in Maryland, Virginia, NY All white, non-Hispanic 50% live in single family homes 50% live in townhomes 50% had access to community pools None of of children had ever been to the emergency room due to an injury
Pre- and post-survey instruments Pre-survey Gather basic demographic information (age, gender) Gauge their knowledge of injury prevention. Measure perceived severity and susceptibility; barriers to implementing proper safety measures; and benefits of taking the necessary precautions to prevent childhood injuries. Post-survey Evaluate the Text4Tots program (did they like it, read the text messages, find the information helpful, recommend to a friend?) Interactions How many and how often participants interacted with the program (e.g., texted “Playground” or “Quiz” or sent picture messages.)
All of the participants: Read all of the texts Liked Text4Tots Would recommend to a friend Liked the incentive program Though the texts were helpful for “child-proofing” their home, car and play areas 5 out of 6 participants said their knowledge about child safety measures increased 50% said they learned about new potential dangers All participants said they were “confident” or “very confident” in their ability for “child- proofing” their home, car and play areas
“Great tips and reminders, really liked the website links.” “I wasnt always somewhere that I could participate. Liked taking a pic of the car seat.” “Good advice but since my daughter is on the older end, we already had done most of the precautions.” “A few suggestions I would not have thought of – great!”
Tailoring the messages by audience Only sending pool safety messages to those with a pool Tailoring messages by kids’ ages Bike safety only applies to children who are old enough to ride a bicycle or tricycle Tailoring messages by kids’ activities “at play” meant anywhere from being on the playground to participating in sports like soccer or gymnastics Providing this service to families that bring their child to the emergency room or doctor’s office for an unintentional injury Research indicates that safety interventions are successful in this setting
Create a website, like a Facebook page or a Tumblr for the parents to upload their kids’ pictures to share with other involved parents Remind parents that they don’t need to respond right away to the incentives. They can receive the points if they respond at any point in the program. Create culturally-specific messages