A company’s most valued assets are their customers. Hence, it is very important to constantly be able to interact with customers in order to maintain company relationships. That’s where advertisements usually come to play. Advertisements not only give customers information on latest products but also enable companies to reach out to their needs.
No company could prosper without advertisement, that is why even in the olden times, pamphlets and leaflets are very common forms of advertisement to engage customers. In the passing of time, advertisement prospered and evolved to newspaper banners and TV commercials. It is important to note, however, that even though these mediums are still very much available these days, there are more powerful mediums of advertisement today.
With the many examples of static media consumers today, it is important to be ahead of the pack and make use of digital signs. So, what are digital signs?
Digital signs are electronic messages that use digital displays. It can be used for various reasons but is mostly used for advertisement purposes. It stands out from common advertisement practices because this platform allows consumers to interact with the company on real time.
These types of advertisements can be created using a digital signage software. There are a number of free online websites that offer this service. However, it is important to note that more professional-looking ads can be created using a digital signage software that comes with a fee.
Here are some of the reasons why you should get a digital signage software for your company:
1. Benefits Outweighs Costs
It is true that buying a digital signage software comes with paying certain amount money; but the said cost is outweighed by the amount of benefits the company can get out of the system. This cost can be covered with the amount of increase in sales and increase in number of customers that the system can give the company in a matter of months.
2. Point-of-Sale Advertising
A digital signage software gives companies the ability to provide point-of-sale advertising to their customers. For example, if the company just recently received a new stock of a particular hot item, the said information can be placed in the advertisement in real-time. Thus, making it possible to sell-out in just a number of days.
3. Improve Customer Wait Time
It can also effectively reduce the so-called “Dwell Time” in customer line-ups. Now, companies can even have a Tweet Zone on their signage. This can entertain consumers and make them stay for a longer period of time. Aside from that, various videos and photos can be displayed through this type of advertisement. Indeed, it is true that increasing customer dwell time actually boosts a company’s retail time.
4. Third-Party Advertising
This kind of advertisement has various features. As mentioned above, it can also feature a Tweet Zone where customers can tweet their experiences while in your business. This feature makes it possible for your business to reach millions at a time. One tweet can be viewed by millions of followers. Therefore, one good feedback can virtually produce a million good feedbacks from everyone that was able to view that particular tweet. Now, that’s an effective third-party advertisement that doesn’t involve shelling out cash.
A tall banner can take out a lot of space and most advertisement tools take prime real estate off the store. This is not a problem for digital signs because they are usually hanged on walls. Aside from that, they are much easier to maintain because displays can be changed with just a few edits using the software. So, the design and aesthetics of your business will never be compromised by digital signs.