A unified view of consumers across all devices.
CROSS FORMAT + CROSS DEVICE
DataXu’s global data management capabilities help marketers identify, understand and engage with high-value consumers in a more relevant and authentic way.
Accurate consumer identity management and messaging across all devices.
The smartphone, tablet and television are here to stay.
The average US consumer owns three devices; 42% of online purchases are started on one device and completed on another. Addressability on all screens – from television to mobile to desktop and everything in between – is DataXu’s new end game. We call it OneView.
How OneView Works
DataXu’s OneView technology helps marketers identify individuals and build a complete picture of consumer behavior across devices.
OneView layers information about the consumer’s behaviors and interests to build a 360-degree view.
DataXu’s technology combines first-party data with third-party data sources to build out a more accurate understanding of customers and prospects.
OneView can map even the most complex omni-channel, multi-touch consumer journeys to arrive at true attribution.
Onboard, organize, and segment valuable customer data in one place.
DataXu’s award-winning data management capabilities help marketers collect, standardize, store and analyze individual-level consumer data across all formats and all devices.
ORGANIZE AND STORE DATA
Import a variety of data sources into DataXu’s secure data management tool for easy storage and access.
BUILD AUDIENCE SEGMENTS
Build and understand high-value customer segments by integrating the following types of data:
Online and offline data
First- and third-party data
Private second-party data
ENHANCE first-party DATA
Access more than 45,000 additional audience segments to enhance existing databases. Leading data providers are integrated seamlessly, along with the terabytes of additional consumer data DataXu’s technology collects daily.
Some of DataXu’s partners include:
Interactions Across Devices
Understand how different devices influence a customer’s path to purchase.
OneView helps marketers understand:
Where did a consumer begin her interaction with the brand?
How many times did the consumer interact with the brand before making a purchase?
Which devices played a role in the decision to purchase?
In what sequential order were devices used during the journey?
Global coverage via built-in policies and controls.
Policies empower marketers to make targeting decisions based on their unique needs.
Different advertisers and geographies require different levels of certainty with regards to an individual’s age, gender, profession and preferences. DataXu’s solution has built-in policy controls to ensure the safety and privacy of consumers at all times.
Select different levels of identity certainty required for each campaign.
Exclude data sources based on geographical rules and regulations.
Protect consumers through DataXu’s commitment to using only privacy-safe identifiers.