If you don't know what bum marketing is then to put it briefly you write around 10 articles per day and submit them to ezinearticles.com. You give them catchy titles and aim them at long tail keywords which brings traffic from ezine itself and also from google.
Then at the bottom of the article in the resource box you link to the product your trying to sell and hope to direct traffic to your landing page to generate sales.
What I want to know is has anybody ever tried this with gambling. Use the resource box to point at a landing page for a specific sites program and try to generate sign ups?