When every page in a magazine can be detached from the others, when readers rarely absorb a coherent assemblage of writers in a bound paper publication, but pick and choose whom to read online where individual stories and posts overwhelm any single collective form of content, the magazine as we have long known it is effectively over.
Without paper and staples, it doesn’t fall apart so much as explodes into many pieces hurtling into the broader web. Where these pieces come from doesn’t matter much to the reader. So what’s taking the place of magazines are blog-hubs or group-blogs with more links, bigger and bigger ambitions and lower costs. Or aggregated bloggers/writers/galley slave curators designed by “magazines” to be sold in themed chunks. That’s why the Atlantic.com began as a collection of bloggers and swiftly turned them all into chopped up advertizing-geared “channels.” That form of online magazine has nothing to do with its writing as such or its writers; it’s a way to use writers to procure money from corporations. And those channels now include direct corporate-written ad copy, designed to look as much like the actual “magazine” as modesty allows.
May 3, 2013
"My own view is that one particular form of journalism is actually dying because of this technological shift – and it’s magazines, not blogs."
Says Andrew Sullivan (who recently left the Atlantic.com to become independent):