In this article, I respond to Vincent Crapanzano's recent call for attention to the category of hope as a term of social analysis by bringing it into view as a new terrain of commonality and difference across different forms of knowledge. I consider the efforts of participants active in the capitalist market to reorient their knowledge in response to neoliberal reforms side by side with the efforts of academic critics of capitalism to reorient their critique. These efforts to reorient knowledge as a shared method of hope bring to light contrasting views on where such a reorientation might lead.
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