Culture refers to the attributes such as lifestyle, habits and moral ethics that a population in a specific place might adhere to, as the way of life. It?s ever changing and is subject to influences, this is where the mass communication can have an effect on the cultural ethos of a society.
Communicating on a mass level gives the sender of a message the power to alter certain things or introduce new things that might affect the cultural dynamics of a society, and it can?t happen in isolation. Every individual part of that culture is subject to the ramification. For instance coffee and coffee shops have never been a part of the Indian culture but today due to the idea been promoted in every medium of mass communication it has almost become a part of it. This example demonstrates how culture is affected by mass communication and ultimately altered
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