Launched off of the meteoric success of co-founder, Shawn “JAY Z” Carter, The ROC represents a borderless, global lifestyle. With Roc-A-Fella Records serving as the initial launch pad, soon realising its prowess in creating culture far beyond the realm of music.
Hence, the launch of Rocawear. Like Roc-A Fella Records, Rocawear quickly staked its claim in hip-hop history becoming the destination brand for street savvy consumers.
Rocawear maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand’s attention to detail that has pushed Rocawear’s appeal beyond its core customer. Sixteen years have passed since the launch of Rocawear and it continues to evolve and change the world’s perspective as a global fashion lifestyle brand.
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