Chat in my opinion is the best way to communicate with your online customers (potential and existing) - second only to a phone call. So what gives?
We've just built a tremendous intuitive integrated Chat client within our software....yes, based on Dealer demand. Now we are seeing the Dealers who wanted it most are just...simply....not chatting.
Is Chat just another product that Dealers believe they need, and then sits idle because nobody is effectively managing it?
Chat is not just a product. It's a job. It requires someone on the other end communicating professionally and knowledgeably with its customers. Yes it's a lead-driver with tremendous conversion power, but in my opinion it's much more. It's one of the strongest and most overt representations of how your dealership treats its customers. In fact my mother chose not to ever do business with a local dealer because of her chat experience (it was outsourced for the record).
So the question is - what is a PERFECT chat tool for Dealers? Is it dealer-managed? Is it outsourced? Is it even Chat at all?
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