A recent survey, commissioned by business knowledge provider Mancx, conveyed that 98% of the 1,900 adult Americans participating in the survey had multiple reasons to doubt information they found on the Internet.
Too many ads – 59%
Outdated information – 56%
Information is self-promotional – 53%
Unfamiliar forums – 45%
The survey also found that 94% worried that “bad things” could happen to them as a result of acting on inaccurate online information, such as wasting time (67%). Other fears include getting a computer virus (63%), losing money (51%), risk of fraud (51%) and damaging their credibility (36%), among others…
You, as a content consumer, how much do you trust the information on the web?
You, as a content developer, how do you demonstrate credibility in your web content?
Get involved in SMW Berlin 2012 discussions and share your perspective!