Once the exclusive domain of senior executives, mobile devices are now indispensable to most employees for conducting both their business and personal lives. The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. In parallel, the use of Wi-Fi for Internet access is exploding as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Once shunned by corporate IT departments, Wi-Fi increasingly has made its way into most businesses.
Business users are the most valuable customer segment for mobile operators. Changes in mobile behavior and usage, particularly with regard to Wi-Fi, could have a significant impact on service providers’ (SPs) bottom line. However, there is little research on how mobile business users are actually using Wi-Fi, how they want to employ it in the future, and, more specifically, what is driving them to connect their devices to the Internet using Wi-Fi.
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