But doesn’t the simple strategy we’ve chosen at 37signals leave money on the table? Why turn down someone who wants to pay you thousands of dollars a month? Good questions. We’re probably leaving money on the table. But we’re also leaving complexity on the table. And complexity is like a leak in your roof. It starts small. But over time, it does real damage. And once that damage has begun, it’s hard to stop. Best not to let it in in the first place.