This handy tool provides concise definitions for all the words typically used in strategic planning terms like "core" and "strategy" and "goal" are clearly defined, and their relationship to one another spelled out. This tool contains more than 20 words and phrases. It's an indispensable aid to groups launching a strategic planning process. (1 page)
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Here is a list of some of the common strategic planning terms – and their definitions.
Purpose: A succinct statement of why the organization exists and what it does.
Core Values: The bedrock values that an organization considers essential to its success – like financial sustainability or reliability.
Key Values: Other values that an organization considers important, but are subordinate to core values.
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