Brand and Generic domains
: It is now possible to use your brand name or trademark as a domain name extension. Take control your Internet identitiy. Example ".canon".
Generic TLDs : You can now create generic term domain name extensions that appeal to professional groups, or communities with a common interest. ".architects",".stamps", or ".cooking".
Non-Latin script domains
Domain names are no longer restricted to characters from the Latin alphabet. You can now create Internationalized Domain Names (IDNs) in Hindi, Chinese, Arabic, Cyrillic characters etc. and allow visitors to navigate to your web site using domain names in their own language.