"SetValue" is a pure virtual member function that the base class forces derived classes to provide. Pure virtual member functions will have no implementation.
A pure virtual member function specifies that a member function will exist on every object of a concrete derived class even though the member function is not (normally) defined in the base class.
This is because the syntax for specifying a pure virtual member function forces derived classes to implement the member function if the derived classes intend to be instantiated (that is, if they intend to be concrete).
In your case, all objects of classes derived from the base class will have the member function SetValue(). However, because the base class is an abstract concept, it does not contain enough information to implement SetValue().
Imagine that the "= 0" is like saying "the code for this function is at the NULL pointer."
Pure virtual member functions allow users to write code against an interface for which there are several functionally different variants. This means that semantically different objects can be passed to a function if these objects are all under the umbrella of the same abstract base class.