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The flip chip technique using conductive adhesives have emerged as a good alternative to solder flip chip methods. Different approaches of the interconnection mechanism using conductive adhesives have been developed. In this paper, test chips with gold stud bumps are flip-chipped with conductive adhesives onto a flexible substrate. An experimental study to characterize the bonding process parameters is reported. Initial results from the environmental studies show that thermal shock test causes negligible failure. On the other hand, high humidity test causes considerable failure in flip chip on flex assemblies. Improvements in the reliability of the assembly are achieved by modifying the shape of the gold stud bumps.