Difference between revisions of "Behavioral targeting"
|(4 intermediate revisions by 4 users not shown)|
Latest revision as of 16:03, 4 April 2012
Using previous online user activity (e.g., pages visited, content viewed, searches, clicks and purchases) to generate a segment which is used to match advertising creative to users (sometimes also called Behavioral Profiling, Interest-based Advertising, or online behavioral advertising). Behavioral targeting uses anonymous, non-PII data.