you knew Apple biz model would bite them in the butt eventually
Even in the dark days of the late 90s when Apple was largely irrelevant their biz model has always been find a small group of people badly searching for an identity and way to be hip and then monetize the crap out of them. Yes they have always made whiz bang future looking stuff often of high quality but as an Apple customer you aren't buying a product, you're buying a lifestyle and you will pay and pay. Apple got lucky with the iPod and filled a niche Sony should have filled (worse mistake Sony ever made as consumer product company was buying movie and music studios). Now they have a large group of nuthuggers fans but lets see if they can keep the fad going while also taking away user rights and generally treating their customers like children.