Whether you have been using a resume for a while or you are just starting to write one, take the time to apply the so-what technique. After each accomplishment statement, ask “So what?” If you cannot answer that question in a clear, distinct way, it’s time for a revise so you can be more specific in your descriptions.
Many times job seekers are anxious to send their resumes and cover letters, so they rush through the process and overlook the purpose in writing accomplishment or achievement statement. Just listing your job titles with your responsibilities is like presenting a brief job description in a vague, nondescript way.
It can be helpful to interviewers if you describe your last job title in 2-4 sentences — but simply listing your job responsibilities as bullet points does not sell your value.
For example, a job seeker recently presented a resume that stated this person had implemented a new accounting system for their previous employer, but did not describe their accomplishment in a way that created a value the interviewer could relate to his company.
Using the so-what technique with this statement, we get:
• Implemented a new accounting system. So what? How would this bring value to the employer?
You might answer by saying:
• Implemented a new accounting system for multiple locations reducing turnaround time for customer inquiries and provided an effective measure for resolving discrepancies.
Listing that you implemented a new accounting system does not really describe the actions you took or the results of your accomplishment. You are selling your accomplishments way too short!
If your resume is not getting the attention you believe it deserves, try this technique. Use the so-what test on all your accomplishments to strengthen your resume content and draw the attention of the employer.
Give it a try. I’d like to know what you think.