YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.
That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.
In this updated second edition of YouTube for Business, you learn how to
• Develop a YouTube marketing strategy
• Decide what types of videos to produce
• Shoot great-looking YouTube videos—on a budget
• Edit and enhance your videos
• Create a brand presence with your YouTube channel
• Produce more effective YouTube videos
• Promote your videos on the YouTube site
• Link from your videos to your website with Call-to-Action Overlays
Paperback: 368 pages
Publisher: Que; 2nd Edition (January 30th, 2011)
Author: Michael Miller
Category: Business Books, Social Media Books
Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.
Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today’s market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.
Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today’s media industries. Case studies utilize exercises to promote further understanding of real-world situations.
Paperback: 432 pages
Publisher: Focal Press (March 17th, 2010)
Author: Joan Van Tassel and Lisa Poe-Howfield
Category: Business Books, Content Management Books
In a world where anyone can become a media producer, everyone should know something about media law – both to protect their own rights and to avoid violating the rights of others. Digital Media Law is the first media law text to respond to digitalization and globalization–the two most significant agents of change in the 21st century.
Paperback: 368 pages
Publisher: Wiley-Blackwell; 1 edition (May 24, 2010)
Author: Ashley Packard
Category: Business Books, Digital Media Books