Office: 1033A One Park Place South
Phone: (404) 413-5657
Fax: (404) 651-1409
Ph.D., University of Southern California, 2005
My previous research projects have involved:
Currently, my research efforts concentrate on understanding the systemic barriers that affect Atlanta residents’ healthcare access. My project team is in the process of developing several papers that provide an in-depth exploration of provider-patient communication as it influences residents’ choice to use primary versus emergency care. We are also exploring residents’ and medical professionals’ conceptions of primary care and “emergencies” in order to determine the best message strategies for a community-based educational campaign.
In addition, as the communication environment continues to transform, I have begun to explore the potential of new communication technologies for health communication. I am currently working with colleagues to explore the extent to which YouTube videos may influence adolescent smoking behaviors in the U.S. and evaluating the potential of mobile phones for health education in developing countries.
I am an affiliate of GSU’s Partnership for Urban Health Research and as such collaborate with an interdisciplinary team of researchers.
My research has appeared in Journal of Communication, Journal of Applied Communication Research, Journal of Health Communication, Health Communication, Health Education Research, Journal of Electronic Communication, Communication Research Reports, and Journalism: Theory, Practice, Criticism.
Wilkin, H. A., Stringer, K. A., O’Quinn, K., Hunt, K., & Montgomery, S. (2011). Using communication infrastructure theory to formulate a strategy to locate “hard-to-reach” research participants. Journal of Applied Communication Research, 39(2), 201-213.
Kim, Y. C., Moran, M. B., Wilkin, H. A., & Ball-Rokeach, S. J. (2011). Integrated connection to a neighborhood storytelling network (ICSN), education, and chronic disease knowledge among African Americans and Latinos in Los Angeles. Journal of Health Communication, 16, 393–415.
Wilkin, H. A., & Ball-Rokeach, S. J. (2011). Hard-to-reach? Using health access status as a way to more effectively target segments of the Latino audience. Health Education Research, 26(2), 239-253.
Wilkin, H. A., Moran, M. B., Ball-Rokeach, S. J., Gonzalez, C., & Kim, Y. C. (2010). Applications of communication infrastructure theory. Health Communication, 25(6), 611-612.
Wilkin, H. A., Katz, V. S., & Ball-Rokeach, S. J. (2009). The role of family interaction in new immigrant Latinos’ civic engagement. Journal of Communication, 59(2), 387-406.
Ball-Rokeach, S. J., & Wilkin, H. A. (2009). Ethnic differences in health information seeking behavior: Methodological and applied issues. Communication Research Reports, 26(1), 22-29.
Wilkin, H. A., Valente, T. W., Murphy, S., Cody, M. J., Huang, G., & Beck, V. (2007). Does entertainment-education work with Latinos in the United States? Identification and the effects of a telenovela breast cancer storyline. Journal of Health Communication, 12(6), 455-469.
Wilkin, H. A., Ball-Rokeach, S. J., Matsaganis, M. D., & Cheong, P. (2007). Comparing the communication connections of geo-ethnic communities: How people stay on top of their communities. Electronic Journal of Communication, 17(2).
Wilkin, H. A., & Ball-Rokeach, S. J. (2006). Reaching at risk groups: The importance of health storytelling in Latino media. Journalism: Theory, Practice, Criticism, 7(3), 283-304.