The homophobic alarm on copyranter's custom-built blogging desk (which is half-covered with various ad alarms—a sexism one, an ageism one, etc.) is flickering. Maybe I'm just being a too-sensitive NYC metrosexual here, but casting a shirtless bear kinda adds fuel to the gay-bashing Manwich flame. I do like the :15 execution of the campaign (see the other two spots here), but the copy needed to be pushed more. Ad agency: Leo Burnett, Toronto.
Previous more egregiously homophobic ads: one, two.