Are you chasing clicks ... or customers?
You know what you should
be chasing: customers. Unless, of course, all you want is to be famous. But we're guessing that you, like +Tom Martin
, this week's guest on The Lede, also want to make a decent living.
So carve out 20 minutes today or this weekend to listen to Tom recap some of the big points he discussed during his presentation at Authority Intensive, including:
-- Why a click is a sign of interest, not a sign of intent
-- How your audience will make you famous, but your prospects will make you rich (and make your spouse happy)
-- Why does Tom think he caught hell for the “rich” comment?
-- Why you have to give before you ask to receive
-- What “second-click” content is, what it does, and how to use it
-- Why time is the only finite resource in the marketing toolbox
Oh ... and what was up with that on-stage argument between Tom and +Brian Clark
? +Jerod Morris
asks, and Tom explains.