The Impact of Healthy Food Marketing Strategies in Supermarkets
Using a cluster randomized controlled design, this study will:
- Evaluate effects of in-store healthy food marketing strategies on sales and purchase of specific healthier items in six product categories (milk, frozen entrees, beverage checkout coolers, salty snacks, bread and cheese)
- Examine the effects of changes in in-store food marketing environments on sales of healthier foods.
If these strategies are found to be effective, they could be used widely to encourage healthy retail sales, complement food access initiatives, and reduce health disparities in obesity and other diseases.
For more information about this project, read about the Healthy Retail Solutions Pilot Study.