Why Read This
eBusiness leaders face an increasing number of organizational challenges. Delivering compelling cross-touchpoint customer experiences demands cross-functional collaboration and fundamentally new ways of operating and organizing. eBusiness leaders see a new approach: They are moving toward a digitally savvy organization where digital skills are embedded into the lines of business. This is a fundamental shift that challenges the skills, competencies, and culture of the traditional eBusiness organization. In this report, we examine some of the strategies that leading eBusiness executives are employing as they transform their teams into digital organizations and we look at some of the emerging ways in which businesses are organizing for digital business transformation.