Can the food industry just be honest?
What does transparency mean to today’s consumers? Our 2013 Consumer Trust in the Food System research measured it and then took to the streets to hear what they had to say.
“I’d like to know if I’m asking a question, I’m going to get an honest answer.”
Honesty is the best policy? Indeed it is. Our research shows that transparency is the key to building trust. Learn more about the Seven Steps to Trust-Building Transparency and how agriculture and food can build trust and overcome the "big food is bad" bias.