Thursday, May 05, 2011
Sometimes a PR pitch is so wrong-headed, clueless and crass that one can only stand back and wonder. Here is one. Whoever wrote and distributed this release has so little understanding of the media that one can only conclude he or she (probably he) had never dealt with the media before. If so, why did this person think that he understood how the media operate. Obviously, the person did not bother to look up a PR 101 text or even bother to look at PR help sites online. If the person is of the persuasion that anyone can be bought, he has so little understanding of the free press that he should be barred from using traditional media. That written, there are places in the world where reporters and editors can still be bought. Perhaps this person should be sent there to continue his practice of PR.