Self-Study ReportVirtual Resource Room
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Supplemental Materials
- Materials for Site Visit
- A - Z Subject Index
Publicity Campaign: think EXCEPTIONAL discover UND
A publicity campaign team was formed in preparation for the Higher Learning Commission (HLC) reaccreditation site visit. The mission of the team was twofold:
- To create awareness of HLC reaccreditation, the self-study process and the HLC team visit.
- Demonstrate how Exceptional UND (the strategic vision for the University) is advanced by reaccreditation.
The team expanded its mission to:
- Give Exceptional UND a memorable, concise and attractive identity that is aligned with the University identity.
- Generate Exceptional UND momentum that continues after the accreditation process.
To fulfill its mission, the team created the tagline "think EXCEPTIONAL discover UND". An insignia was developed that used the tagline and provided a visual identity for each of the five strategic Exceptional UND priorities.
An IMC Campaign
The team produced an integrated marketing communications (IMC) campaign targeted toward faculty, staff, and students. The campaign consisted of three phases:
Phase 1: Solicit comments and feedback on the draft self-study report.
Phase 2: Generate awareness for the HLC visit, Exceptional UND vision and promote the findings of the self-study report.
Phase 3: Continue Exceptional UND momentum and implementation of self-study recommendations.
In developing and executing this campaign, UND learned the value and importance of staying true to its mission and furthering its vision for an Exceptional UND. The campaign was viewed as a turning point for the University, and instilled a sense of pride in the University and its vision that will endure after HLC reaccreditation.