Associate Professors in the College of Business Mukesh Srivastava and Louis Martinette’s article “Building a Sustainable Competitive Advantage” has been accepted in the Journal of Technology Management and Innovation, Volume 8 Issue 2. Srivastava and Martinette co-authored the article with Andy Franklin.
The paper analyzes cross-industrial best practices and future trends in the context of the contemporary resource based competitive advantage model of the firm. It identifies key managerial levers, tools and systems that can be used to build and sustain a Hi-Technology company’s core competences in order to facilitate a more innovative, collaborative 21st century corporate culture. A qualitative and quantitative assessment is made of how a firm’s leadership, human capital management, organizational culture, design and systems can all collectively merge to create a more dynamic and responsive organization which is far more adept at building unique resources and capabilities, which can then be leveraged to create new market opportunities with high competitive entry barriers.