Some might find it rather amusing that Apple generally makes things happen like clockwork, only to completely turn a habit on its ear when ushering in its new timepiece. While few things are ever certain in the world of consumer electronics, one thing seemed to be: Apple only ever made a product official when it was good and ready to ship it to the masses within a month. Usually, within one to two weeks.
Look no further than today’s iPhone 6 and 6 Plus introduction — announced on September 9, available to pre-order on September 12, and shipping to nearly every country on the planet on September 19. Part of Apple’s strategy is to reveal a product very close to its ship date, which serves a couple of purposes. First off, it’s able to maintain a heightened level of buzz from launch right on through to ship. Secondly, it doesn’t give its competitors much time to react.
Considering just how well this has worked for it in the past, why did it deviate so severely with the premature launch of Apple Watch?