Like many other people, I’m sure, I got sucked into the excitement of the Olympics. It’s so inspiring to see such great athletes. Slightly less inspiring has been the incessant playing of a particular Coca Cola commercial. It’s been driving me nuts! In this commercial, a couple of initiators of a school breakfast club praise the involvement of Coca Cola for increasing their standard of nutrition by providing Minute Maid juice. What??!! There are so many things wrong with this! Coca Cola is no great provider of nutrition. A company that promotes carbonated syrup water to the world should never be praised as a purveyor of nutrition even if they also provide nutritious selections. Minute Maid juices, I would argue, are certainly nothing to redeem Coca Cola in the nutrition department. Instead of providing breakfast programs with their popular carbonated syrup water they’re providing them with vitamin C fortified sugar water. Huge improvement. I’m “sure” they did a “great” and “generous” service to the breakfast program by providing these drinks. How about providing something with some inherent nutritional value like actual fruit, for example. Oh, wait, no money to be made there. Gotta provide the kids with one of their brand name products to ensure their lifetime brand loyalty. How generous.