Clear Channel: Less Of A 'Radio' Company Than Pandora Or Sirius XM?
By Rocco Pendola:On Monday, fellow Seeking Alpha contributor Cameron Kaine published what I consider one of his better articles to date. In It's Not Radio, It's Sirius XM, Kaine made a solid suggestion for the satellite radio company: It needs to first re-brand itself and drop the words “satellite” and “radio” from its name – two antiquated ideas that are (frankly) no longer sexy. On the surface, Kaine makes an excellent point. From a pure marketing standpoint, it makes perfect sense for Sirius XM to pull an HBO and present itself as something other than radio. One problem immediately presents itself - can the company credibly follow through on the notion that it's truly different? Or would the suggested image refresh amount to little more than a hollow marketing ploy? Of course, the answer to this question wallows in subjectivity. It also gets skewed by the vocal opinions of Sirius XM's gaggleComplete Story »