they committed the cardinal sin of actually saying "We're being forced to do this bad thing by Obamcare".
So the CEO incompetently marketed his company and that somehow invalidates the principles of capitalism. Interesting theory.
They're not making "informed decisions" though. They're making a decision based on incredibly skewed and biased information.
Hahahah... so now it's up to you to decide when people are making informed enough decisions and when their purchase decisions count as capitalism?
Look, there's no mystery here: Schnatter is buds with your failed presidential candidate and so now you need to tortuously try to turn consumer decisions into "not-capitalism" because God forbid you admit that the system isn't working the way you'd like on an emotional level. So it goes and all but one day you might want to wake up.