Can someone tell me which marketing genius at Metro thought it would be a good idea to have a whole section of the supermarket prominently labelled “Bi-Products”? Besides seeming wrong on at least two levels, it manages to be both meaningless and off-putting. “Yogurt” is pretty clear. But “Bi-Products”? I thought maybe I was missing some obvious marketing push, but a Google search for “Bi-products” just brings up a lot of what you’d expect, including a site offering buffalo skulls (green or boiled), jaw bones, or feet, all “bi-products” of buffalo ranching. Oh, and a lot of fluff about business intelligence, too.
In a food world where “by-product” generally means “stuff that we’d normally throw away because it’s disgusting and inedible, but we found a way to grind it up and sell it to you anyway,” why does Metro think that “Bi-Products” is a good label for premium yogourt?