I don't take much very seriously. Partly because I'm very skeptical and tend to analyse everything and I also don't believe in objective truth. But also because taking s--- seriously is responsible for 99% of the world's problems. People seriously need a chill pill. Anyway, one of the things I notice about how people perceive fighters and how it plays into whether they like, or even respect, the fighter is based a lot on what the fighters say rather than what they do. It's a very well known fact that hyping a fight makes for a bigger pay-day, and yet here we are still taking things that fighters say as exactly who they are and what they represent and then using that information to make a qualitative judgement about them. If I was to use this methodology for every fighter, then I'd want to punch Chael Sonnen in the ballsack. Instead, I'm happy for Jon Jones to do that for me and will be entertained by the completely undeserved title shot regardless of it being completely undeserved. How about you? Do you take fighters at their word? Do you take them seriously?