Starting point and character of crest
Crest wine packaging concept attains its form from the traditional shape of a wine bottle combined with basic geometric shapes. The goal was to retain the shape of the traditional bottle in its simplicity, while creating a fresh modern outfit.
Due to Crest being designed for premium wines, the packaging does not have to be a regular size. The shape of the packaging stands tall with less volume, while still holding its premium quality.
Crest is composed of a liquid carton body with a PET plastic display neck. The liquid carton’s large surface allows for a wider range of printing techniques, such as different coatings, embossings, and color combinations, to be applied fully to the packaging. The PET plastic display makes it possible for the product to be viewed before opened. The use of a regular cork instead of a threaded cap, is not only for aesthetics but also, because cork is mass harvested but used less each day.