Bike Pittsburgh’s eye catching Drive With Care campaign asks people in cars to drive carefully around people on bicycles, humanizing them with billboards and bus shelter ads that show everyday people with their bikes.
Bike Pittsburgh created this campaign and bought the outdoor ad space to remind drivers to pass with care, drive like a grownup, and take the high road. Urban Velo editor Brad Quartuccio did the photography for this campaign.
A grant provided the initial funding for these ads, but Bike Pittsburgh asks for donations to continue the program.
Via the Path Less Pedealed.