It's not "one man's" opinion, it is a statistical evaluation to measure value to your team, and how yardage translates to points. Turn off troll-mode for a second, read how they do their evaluations (hint - it starts with "st" and ends in "atistics") and then decide whether or not you like their system. It is generally a pretty good indicator of your value and worth as a player statistically. It's also not KC Joyner. Cooley's game in 2005 was basically screens and short outs. 21 of his receptions were behind the LOS, and anothre 35 from 1-10. He's succesful in the sytem - not because he's a phenomenal TE.