WANTI SEPTIA UTAMI
member, Sikap, tagline
The title of the research is “The Correlation Between Tagline “Trust me it works” with Attitude Of Golds Gym Members to Company. With subtitle : Correlation Study between Tagline “Trust Me It Works” With Attitude of Golds Gym Member at Pantai Indah Kapuk, North Jakarta to Nutrifood Company. The study under guidance of Dr. Yanti Setianti M.Si as the main supervisor and Drs. Wawan Setiawan , M.I.Kom as supervising companion.
This study was to know the correlation between simplicity, easy to remember and draw attention to the tagline "Trust me it works" to change aspects cognitive, affective and konative. Correlational research method is the quantitative. The data in this study were obtained from the questionnaires, the results of deep interviews, observation and study of literature. The data, processed and analyzed using Rank Spearman. The results showed that, the direction of the correlation between simplicity, easy to remember and attractive attention to the tagline "Trust me it works" with the cognitive, affective and conative Golds Gym members are positive and the results showed a high correlation.
The conclusion of the reasearch is are the better simplicity, memorable and attract the attention of her tagline "Trust me it works" the more closely associated with changes in cognitive, affective aspects and conative aspects of the companys members Golds Gym PT Nutrifood. Suggestion is PT Nutrifood research should be able to maintain the confidence of customers is to constantly maintain and improve the quality of products produced. So that the phrase "Trust me it works" is not just a tagline but a promise made by PT Nutrifood and customers.