It is both simple to implement and often results in easy money. Yes, it can result in easy money.
A direct sales operation for a Web site means that its staff contacts potential advertisers to persuade them to buy ad campaigns.
The investment of time is significant. A typical close ratio online ranges from 5 to 10 percent of total contacts. Although the odds of getting a contract are low, the revenue from a closed deal usually makes up for the labor that failed to produce a contract with the 10 to 20 other attempts.
Effective sales promotion can reduce that investment of time and increase the odds of closing a deal. (more…)
Keyword density is the concept that suggests how many times a particular keyword should appear in a document, including its title, meta description, headline, body copy, image name, image caption and image alt tag, among other opportunities.
A keyword that appears too many times will make the document read in an unnatural way and run the risk of getting a spam penalty. (When I say keyword, I also mean a keyword phrase of two or more words.)
A keyword that appears only once may weaken its results in search engines. (more…)
The ad network from Google allows publishers to put advertisers on their Web sites and earn money every time people click on the ads.
The two most common versions of Google AdSense are display ads — both textual and graphical — and “ad units,” which are usually just a few concise text ads.
In recent years, Google has rolled out a mobile version of its advertising for sites that entirely cater to mobile visitors or desktop-friendly sites that also have a mobile product.
The standard size is 320×50, although more recently the 320×100 and even the desktop-oriented 300×250 have become more popular because of their higher clickthrough rates. (more…)
It can be inexpensive because there is no minimum monthly charge.
It is efficient because the advertiser pays only for the click and not the impressions.
It is educational because it will teach the active user a great deal about how people use the Internet to search. It focuses their efforts on relevancy. (more…)
Content marketing is a popular concept and effective tactic in online marketing.
But what is content marketing, how is it used and what are the benefits? Let’s try one definition:
Try to find a definition of content marketing through search engines or other means. Quite a few variations show up.
Wikipedia says, “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.”
Definitions that work best identify the value that content marketing brings to the business and by necessity require a return on investment for the money and labor that go into content marketing.
However, it doesn’t get that kind of respect.
How often do site publishers brag about their direct traffic numbers on the various blogs and forums dedicated to online publishing? The answer is, not very often.
But the analytics for many sites will show that direct traffic is the second highest source of audience for those sites.
Direct traffic shows up in several forms: