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You might not be in a chemistry lab on a daily basis but scientific principles matter more than you might think – and as nonprofit marketers, fundraisers and social change makers you should take note. We’re not talking about knowing the ins and outs of the Hadron collider and how and why it accelerates particles. We’re talking about understanding the science of human behavior.
In their newest eBook Katya Andresen, Alia McKee Scott and Mark Rovner build on the behavioral economics framework previously examined in Homer Simpson for Non Profits: The Truth About How People Really Think and What It Means for Promoting Your Cause and expand it to include other applicable scientific frames of thought including cultural cognition and psychology that we believe are most relevant to the nonprofit space. Meet Homer Simpson’s daughter, Lisa, a science nerd with an artist’s soul and a passion to do good.