GoDaddy.com Author Genevieve Tuenge Recommends Tips for Creating Content for Your Website
(Sharing from the America’s SBDC Biz Blog)
Be a Storyteller
Everyone has a story, and every story has a beginning, middle and end – a journey from where you started and what you’ve been through, to where you are now. Think about how your business got started or why you do what you do. By adding a personal touch to your website and by giving it a friendly vibe, your customers will feel welcome.
Finding motivation and getting started can be the hardest part. Grab and pen and paper and brainstorm ideas. Need inspiration? Ask your customers why they chose you over competitors or what drew them to you. Let their responses help mold your story so it’s relatable and real.