Apple from has started airing a new iPhone 5S TV Ad called “Parenthood“. The Ad focuses on different iPhone 5S features, Apps and products that are of use by parents for various day to day activities like baby monitoring, finding a lost dog, learning, turning off lights, recording health data and more. The features of the device that are focused in the ad are FaceTime, Flashlight, and Camera.
Some of the Apps that are shown in the Ad are My Teeth, Pet Manager Pro, Draw Animal, Nike+ Running and Kinsa and the devices shown are Withings Withbabybaby monitor, Kinsa’s smart thermometer, Nike+ Running and Parrot Flower Power.
The background song “Life of Dreams” is by singer-songwriter Julie Doiron.
The ad ends with the same tagline that Apple initially featured in its last two ads – “Powerful” and “Strength”, “You’re more powerful than you think”.
The iPhone website lists the Apps that are shown in the Ad.