Cardboard doesn’t get enough credit for its versatility. Any substance that can be made into both a box and an amazingly lifelike cutout of John Cena is clearly a godsend. IKEA recognizes this, and their new digital camera embraces cardboard in all its basic brown glory. Running on just two AA batteries, the camera’s internal memory stores 40 pictures and connects with your tech via USB connector. No word on a price yet, but it is cardboard, so we’re expecting it under a C note–the same amount of money we’d need to take that Cena cutout off your hands.