Segmentation Analysis of Grocery Shoppers in Alabama
Using survey responses from over 500 responses, this paper conducts a market segmentation of grocery shoppers in Alabama. By employing cluster analysis technique, Alabama grocery shoppers are segmented into three different groups based on the relative importance of factors that describe their shopping experiences.
|Date of creation:||2008|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.saea.org/|
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Berlage, Lodewijk & Terweduwe, Dirk, 1988. "The classification of countries by cluster and by factor analysis," World Development, Elsevier, vol. 16(12), pages 1527-1545, December.
- Mangaraj, Sandeep & Senauer, Benjamin, 2001. "A Segmentation Analysis Of U.S. Grocery Store Shoppers," Working Papers 14328, University of Minnesota, The Food Industry Center.
When requesting a correction, please mention this item's handle: RePEc:ags:saeaed:6943. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.