As we explained in the section about the difference between prepackaged software and custom software, the per-user monthly licensing agreements actually penalize organizations for being successful. First, the longer a company stays in business, the more it pays for the software over time. Second, as the company grows, it pays more for each new salesperson it adds. Therefore, the total cost of ownership increases indefinitely.
It's like renting a suit for work that has an ever-increasing monthly payment.
Pricing for ACE's custom software is the exact opposite because the software is purchased, not rented or leased. As an organization grows and adds people to its sales force, the total cost of ownership actually decreases. As with a suit, you only pay when you need a little more tailoring. Time to let the waist out a couple of inches? No problem, and no need to buy, or rent, a whole new suit.