As I’ve learned from content and leadership experts Gerry McGovern and Marshall Goldsmith, web content and customer satisfaction mean nothing if you aren’t regularly asking readers and customers what works and what doesn’t (and actually listening).
Web analytics software makes it easy to measure quantitative data, like which blog entry got the most clicks, but the hard numbers don’t do anything without the qualitative data — the satisfaction metric.
So I turn to you, dear readers, to ask frankly: what’s working and what isn’t on the Channels blog? This is your chance to complain, make a request, thank us, tell us what we’re doing right, and what we’re doing wrong. Go ahead…
Your feedback means we can generate targeted content that’s relevant to you. Yes, you, our partners! There are two easy ways to provide feedback. Either take the anonymous, one-minute survey by clicking here or let us know how we’re doing by simply sharing your thoughts in the comments below.
Last but not least, I’d like to thank the many readers of this blog. It is your readership, comments, word of mouth, follows on Twitter, and feedback that are the true metric of its success.