Today’s consumer chooses to connect to family, friends, other individuals, and businesses through their mobile devices. The sound of a text message alert immediately draws their attention, and most people today immediately stop what they are doing to see what information is contained in the text message they just received. These actions alone should be reason enough for any business to engage in text messaging marketing campaigns.
In addition to capturing the immediate attention of potentially thousands of customers, there are many other benefits of using a mass text messaging service for your marketing campaigns. So why not take advantage of today’s advanced technology and utilize a service that is easy to use, convenient, cost-effective, and delivers a high ROI?
Benefits of a mass text messaging service
Easy to implement
Most mass marketing campaigns involve several days to even weeks of development, creating marketing materials and sending them out to various locations and customer addresses. A mass text messaging services allows you to send a text message to thousands within a few seconds, alerting all your customers to new sales, products, promotions, events and coupons.
As mentioned above, many marketing campaigns involve the development of marketing campaigns, which can be rather expensive at times; especially if you have a large customer base that you typically send mailings to. Using a mass text messaging service, such as the professional and advanced service offered by Spring Big, costs you practically nothing.
Many consumers don’t always like to provide their information to businesses, but the majority is apt to provide their emails and mobile phone numbers if they know they may receive special alerts about sales and promotions. Once you have their information, you can easily develop and maintain a customer database for improved communication. Spring Big even enables you to export this information to other applications.
Easily schedule text messages
Have you developed your next text but aren’t ready to send it. Simply schedule it, and you no longer have to worry about it, allowing you to focus on other tasks.
Keep track of ROI in real-time
Because you already have customer information in your database, you will also receive real-time information regarding purchases, promo codes used, sales attended, etc. Being aware of your customer’s spending habits, which text messages result in greater sales, and what types of customers frequent your store the most can help you better tailor and refine your text messages in the future.
Take advantage of social media
While not all mass text messaging services have this feature, Spring Big has seen the value in combining text marketing with social media marketing, and can enable your business to easily Tweet customers on Twitter or engage them on Facebook, and then subsequently keep track of likes, retweets and comments made about your posts and marketing campaigns.
Now that you know of some of the advantages of using a mass text messaging service, take the time to speak with a representative from a company like Spring Big. You’ll be able to learn even more about the advantages of such a services, as well as additional features that can be custom-tailored to your business.