How can India create a global superbrand?
21 October 2010 Last updated at 16:07 BST
One of the main ways that India can attract business is by turning itself into a sought after destination. Not just in terms of holidays, but also as a leader of technology, manufacturing and culture.
So how do you turn India into a brand with weight and cachet and can the "made in India" label ever shine in the global marketplace?
Ben Richardson has been asking the experts.