The Coachella Valley Music and Arts Festival is at the Empire Polo Club in Indio, California. It is a three day music and art festival filled with entertainment brought to you by Goldenvoice. Not only are there things to do in the day but the Coachellians (people who attend Coachella) are able to set up camp right outside the festival grounds. There are two stages, three tents, and a small dome. They are named as the following: Coachella Stage (main), Outdoor Theatre (side stage), Gobi Tent (Indie), Mojave Tent (variety of genres), and Sahara Tent (techno). Also The Do Lab, which is in itself a party. The Do Lab is located in the center of the festival grounds and has various DJ's and acrobatic circus like acts going on during the festival. Goldenvoice used to offer one day passes for $90 but do to lack of security the stop offering one day passes in 2010. On average a 3-day pass to Coachella would cost around $269, and camping $75. In 2010 there is a record of 75,000 people each day, that is an increase of 15,000 from the previous years. Coachella is also known for sustainability, the employees and attendees are involved in fixing their carbon footprint. The festival offers prizes like VIP tickets/pass for life, to people who arrive with four or more people in the car with "Carpoolchella" visible for the secret spotter to see. They also inherited the 10 for 1 deal, which is when a attendee collects 10 empty water bottles for one brand new water bottle for FREE. This is what sets Coachella festival different from the rest, they offer the employees and attendees to have the option to reduce their carbon footprint while attending a music and art festival. Coachella is like no other, they let the people be apart of something bigger, it isn't just attending a festival, it is about the people and arts. When asked what is the factor that makes Coachella so amazing people often answer, "Coachella itself".