Understanding why online customers behave the way they do can be a real challenge. Unlike brick and mortar retail stores where you can interact with shoppers and get a pretty good idea of why they might abandon a cart full of items, your only indication of unhappy customers in an online store could be dozens of abandoned carts and a corresponding drop in your sales numbers. So how can you gain the insight you need to keep your online customers happy and your business growing?
"Beyond Web Analytics: Understanding the Why Behind the What of Online Customer Behavior" is a new paper that explores why online customers behave the way they do, exposes where web analytics fall short, and explains how you can gain complete visibility into your online customers' experience. You can't gain insight into your customer's behavior from web analytics alone, because analytics don't explain why customers are leaving your site.
They just show that customers are leaving. That puts you in the position of guessing at the cause of the problem with no real plan to reverse the trend. But you can move beyond web analytics and gain the insight you need to correct online customer issues. Foglight, the advanced user experience management solution from Dell Software monitors and records every step customers take on your site-- transactions, mouse clicks, page views, and even the items customers place in their shopping carts.
Foglight then lets you replay your customer's entire interaction just as they experienced it and monitor the performance of your supporting infrastructure, so you can understand the root cause of performance issues and take the right corrective actions to keep your customers happy. To learn how you can move beyond web analytics and begin ensuring the best possible shopping experience for your online customers, download a copy of the paper now.