The article mentions 3 of the 50 novel ways to influence people:
- Taking advantage of a social norm such as being told than 75% of people reuse their towels in a hotel room.
- Reciprocity such as how presenting your restaurant bill with a chocolate can lead to better tip
- Loss Avoidance where it is sometimes more appealing if a choice leads to the avoidance of a negative rather than the delivery of a positive
There is an excellent synopsis with a summary of each of the 50 persuasion techniques on Alex Moskalyuks blog.
Ken Thompson (aka The BumbleBee) blogs about bioteams, virtual collaboration and business simulation at www.bioteams.com