Google has published some questions that will help you to judge the quality of your site:
Can your web page content be trusted?
- Would you trust the information presented in your article?
- Is the article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Would you be comfortable giving your credit card information to the site?
- Is the site a recognized authority on its topic?
- For a health related query, would you trust information from the site?
- Would you recognize the site as an authoritative source when mentioned by name?
- Is the website the sort of page you’d want to bookmark, share with a friend, or recommend?
- Would users complain when they see pages from the site?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
Do you check the quality of your web pages?
- Does the article have spelling, stylistic, or factual errors?
- How much quality control is done on content?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- Does the article contain insightful analysis or interesting information that is beyond obvious?
- Would you expect to see the article in a printed magazine, encyclopedia or book?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
Do you create web pages for your visitors or for search engines?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Do your web pages contain enough real content?
- Does the article have an excessive amount of ads that distract from or interfere with the main content?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Does the article describe both sides of a story?
- Does the article provide a complete or comprehensive description of the topic?