Thinking different with multimedia content
And Apple makes no bones about being more intrusive in dealing with apps, which it “curates,” as opposed to the books it sells. As Jesse David Hollington, the applications editor for the Web site iLounge, described last month, Apple has particular guidelines for apps developers: “We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app.”
Which means that to Apple, Mr. Elliott is a programmer, not a writer.