Hi everyone. I need advise and have questions concerning the subject of publishing a browser game.
I'm being told marketing is important and if you worked with a publisher, maybe kabam games? they could help you with that.
However I don't understand where the benefits are coming from in such a case. Most of the games seem to be marketed through facebook, I hear you can simply put your app up there for free?
So if games put up on facebook for example is being advertised automatically simply by being on facebook, what is the point of having a publisher's support? How exactly does a publisher help in terms of marketing in specific terms?
Pardon for any ignorance and sincerely hoping to learn, thank you!