Also doing the rounds is Fried’s article ‘How to Get Good at Making Money’:
People are happy to pay for things that work well. Never be afraid to put a price on something. If you pour your heart into something and make it great, sell it. For real money. Even if there are free options, even if the market is flooded with free. People will pay for things they love.
This lesson is at the core of 37signals. There are plenty of free project management tools. There are plenty of free contact managers and customer relationship management tools. There are plenty of free chat tools and organization tools. There are plenty of free conferences and workshops. Free is everywhere. But we charge for our products. And our customers are happy to pay for them… Charging for something makes you want to make it better. I’ve found this to be really important. It’s a great lesson if you want to learn how to make money.
What I didn’t know, but learnt today, was that Jeff Bezos is the sole investor in 37Signals. Make of that what you will.