Making fun of Japanese product names has gotten old, but this one was just bad enough to catch my attention.
Ironically, the product website "Pungency Project" (classic!) has a page called "What is Pungency?" Has a bunch of aroma experts blah blah blah -ing about pungency.
What they don't have is a dictionary. You know, where you might find that Pungency means IT SMELLS REALLY BAD.