Designing products and services that change behavior doesn't have to be hard. The secret sauce is understanding how your customers make decisions and how you can help influence these decisions.
It’s your job as a startup to understand your user’s behavior and more importantly understand the implications of this behavior to your bottom line.
Social Science for Startups is a crash course in doing this.
By unmasking the powerful tricks that our minds play on us, startups can understand their customers' day to day decision making. And then start to influence them….for the better.
#ProjectWaalhalla - Where the rubber meets the road of applying Behavioral Economics to product development and everyday life.