Let’s look back a few years. In the 1950s there was a new form of mass media. Television was young, and there was great hope for how it could be used to educate the masses and expose it to culture.
The Golden Age of Television came to a halt when the TV industry hit a fork in the road. One route led to quality and the other led to crap. They chose crap.
Social media is now approaching that very same fork.