Some time back I compiled a list of those critical areas that I felt need addressing for innovation to have a chance of success. Going through them again today and in light of different insights picked up on the way, I added more of a descriptor to each. I certainly think these reflect the struggles within innovation that need working upon constantly, so it has a better chance to succeed.
This revised thinking I feel has upgraded my own focal points as areas I will be exploring even further in my work in the period ahead.
What do you think? Do you think the list is missing something?
My upgraded thinking on the 20 top innovation aspects to master and resolve.
1. There seems so much ongoing difficulty to identify the real opportunities for innovation as there is often no structured approach to this, or even worse a poor recognition of any well formulated strategy, so allowing so many opportunities to fall through the gaps.
2. Not generating and managing ideas that deliver real growth, mostly due to a lack of any effective decision-making process, organised governance and structure to manage this.
3. A on-going failure in not effectively seeking out external insights in clear ways and lacking a capturing structure to achieve this, so simply restricting the real awareness of the external environment to the necessary person internally within the organization.
4. The inability to draw down from a diverse set of networks, partners, systems and people and then connecting them in a ecosystem to acquire, transform or exploit this new knowledge for new innovation.
5. Not setting the appropriate focus on innovation activities for value creation and making those critical points explicit enough within and across the organization, so leaving it too open to personal interpretation and fuzzyness, resulting in often disappointing end results.
6. Not having a clear alignment to the Corporate Strategy for innovation, often missing the connections between formal and informal mechanisms needed for managing innovation.
7. Having poor implementation that fails expectations as the ‘need’ of the end result was left far too vague or compromised somewhere between discovery and delivery.(see 5 also)
8. Failing to recognize and build innovation capabilities across the organisation that deliver the appropriate mix of skills and experience by often not appreciating the significant differences between the types of innovation necessary and their unique characteristics to execute through these.
9. Building the competencies to further strengthen change is based far to much on existing organizational cultures that focus on effectiveness and efficiency, failing to recognize this is often in conflict with innovation, that is requiring a far more open ended, adaptive approach.
10. Having different expectations and behaviours across the organisation, divergent opinions and significant disconnects of self-interest and petty politics that override innovation intent.
11. Continually having changing priorities and conflicting responsibilities by not successfully managing the conflict between short and long term needs that are required to be managed in a more structured, thoughtful way.
12. A lack of concerted effort to encourage collaboration across and outside the organization I would suggest is limiting organization design in flows and effectiveness for innovation success.
13. Diverse systems that restrict the flow of knowledge sharing and don’t capture and share those aspects that would, if overcome, would trigger fresh insight and growing awareness of valuable alternatives.
14. Inadequate understanding of consumer and customer needs as the front line engagement process is not alert enough or trained to discover these, or often don’t have a system in place to report these back in the knowledge and incentive that these are seen as important by the customer.
15. Localised innovation that does not engage the whole organisation and continues on a silo basis, pushed by local managers as their pet projects, starving more critical ones and not being well picked up due to a lack of a comprehensive innovation portfolio management system.
16. Largely being reactive to competition and not being proactive, due to this constant struggle to fully understand the external environment and failing to anticipate those future trends and where they fit in their implications for the organization and its innovation focus.
17. Lacking a leadership perspective of the “ideal” culture and climate to inspire innovation and really appreciating what real differences do motivate people at the different levels for them to participate and actively engage in innovation activity or simply not.
18. Not having enough time, resource and resolve to grow innovation activity, as innovation and its appropriate management has not been fully designated as a clear function, with designated accountability, well resourced and integrated within and across the organization.
19. Failure to exploit the know-how and IP within the organisation and explore its potential with partners, so its potential can be fully exploited and commercialised instead of often just left ‘gathering dust’ as simply a protected patent not being exploited.
20. No clear and distinct measures and metrics to drive the innovation process effectively across the organisation and for the individual to relate to, that aligns the efforts with promoting and exploiting innovation as part of everyone’s responsibility.
The implication of this list or even simply parts of it
The effective tasking of innovation activities today cannot be left to chance; it has to be designed into the organization from top to bottom. By not having designated people fully involved and accountable for innovation is likely to inhibit growth. Having a well designed innovation structure and governance is essential but still not well understood
Having an honest conversation at board level is a good starting point.
Reflecting on this twenty points alone and being open enough in addressing them can make a dramatic difference between success and ongoing disappointment. Leaders or those tasked with innovation need to have this honest conversation, if they come up short then they need to ‘reach out’ and seek fresh external advice on how to resolve these gaps so as they can quickly understand their gaps.
Gaining a deeper understanding does make a real difference
I would argue executives should not be afraid to ask. Having a deeper understanding can often come from a dedicated focus often not possible within the confines of one organization. The external advice offered can help move them towards a more successful innovation management structure to succeed in those innovation efforts and go closer to match their desires and growth goals from innovation. Sometimes it is well worth reaching out for fresh perspectives and even, a dose of reality.