When companies can analyze big data, they benefit.
However, because big data is so massive, unwieldy and unstructured, analysis can be very difficult. Visualization can play a vital role in using big data to get a complete view of your customer.
Visualization exploits the human visual system to provide an intuitive, immediate and language-independent way to view and show your data. It is an essential tool for understanding large amounts of information.
In his white paper called “ Using visualization to understand big... [Continue Reading]