If you counted all the activities for each of your users, what would you see? It would most likely vary greatly. Some users don’t schedule anything. They just enter the results of calls, meetings or to-dos. Others schedule everything. The operative question, though, is how many users schedule something to do then don’t clear it from their calendar? Maybe they attended the meeting, but didn’t complete it in your CRM. That means they probably didn’t record what happened during the meeting and that you are losing information. Other times, maybe someone scheduled a call-back and never actually made the call. They meant to make that quarterly call but were side-tracked getting that big proposal out. Now it’s time for the next quarterly call.