The NEJM Facebook page hit a million likes. Animated cartoon Editor-in-Chief thanks you: http://buff.ly/1k5jxbW
During the NEJM Horizons Conference to Push Boundaries of Traditional Medical Publishing in 2008, I advised the Editor-in-Chief, Jeffrey Drazen, and the NEJM staff to consider adding videos with the lead authors and editors:
- Add video summaries by the authors (and possibly the editors) to each research article.
- Add a video summary by the editor on the front page - 5 minute long, make it available on YouTube.
- Add embeddable audio/images/video
Over the years, they started using more video, but with a NEJM twist. The Editor-in-Chief presents the main findings of the study as an animated character - see an example: Nut Consumption and Mortality:
CasesBlog - Medical and Health Blog: NEJM Horizons Conference to Push Boundaries of Traditional Medical Publishing, Day 3 http://buff.ly/1mGkxa9