MaginePeople love TV.
Stats to prove it:
- About 100 million people pay for cable TV, according to the National Cable & Telecommunications Association.
- The average monthly cable bill was $86 2011, according to NPD. It's expected to be $123 by 2015 and $200 by 2020.
So, if we're all in love with TV, why are we excited about the near-certain prospect of an Apple TV?
Mainly because the software for current TVs and set-top boxes is terrible. Cable company software is ugly and hard to navigate.
Impressed with our MacBooks, iPads, and iPhones all of us – including industry insiders like Time Warner CEO Jeff Bewkes, for example – imagine Apple could do a much better job.
Over in Sweden, a startup called Magine (pronounced like Imagine without the "I") has done more than just dream.
It built a product for iOS and Android, which streams and records 16 Swedish television channels. Sometimes called the "Spotify for TV," its shows us just how cool Apple TV software could be.