Quite the impressive display of hand puppetry. While it's a bit of a stretch to compare hand puppets to handmade car craftsmanship, I like the simplicity and elegance of this VW Phaeton spot. But I've always wondered, what exactly does a car company mean when they say it's handmade? And why should I care? I imagine a lot of cars are in many ways handmade. Regardless, commercials like this one work because they make you feel gooey and smiley on the inside. It doesn't really matter what constitutes something as handmade. Let's sell some cars. Splendid execution by Grabarz & Partner Werbeagentur, Hamburg, Germany.
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