McGraw and National Geographic Team Up
Published: February 24, 1999
The McGraw-Hill Companies, the world's No. 1 educational publisher, and the National Geographic Society said yesterday that they would join to produce science, social studies and geography books for grade school and high school students.
The New York-based McGraw-Hill said the textbooks would use information, maps, photography and artwork collected by the society, which publishes National Geographic magazine and other educational and scientific materials focused on the geography and people of the world. The books are expected to be available later this year.
McGraw-Hill's educational publishing unit will also market the society's existing educational products, including software, CD-ROM's, videotapes, maps and books.
The alliance ''bolsters the McGraw-Hill Companies' position as the world's leading publisher of primary and secondary educational materials and strengthens our goal of expanding our share of the U.S. education market,'' Harold McGraw 3d, the company's president and chief executive, said in a statement.
McGraw-Hill and the Washington-based National Geographic in 1995 agreed to jointly create a multimedia geography curriculum for middle schools.