it's a fake holiday created by corporate america designed to get a bunch of 3rd graders to buy a box of cards and a bunch of candy. then on top of that, some poor guy is going to forget and get *****ed at by his wife/girlfriend/baby mama. it's the same thing as halloween, just the other end of the spectrum. instead of ghosts and goblins it's hearts and puppy dogs. dont fall for it. if everyone ignores it, it will go away.