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Heart Foundation WA and Cancer Council WA
As part of the LiveLighter campaign, the LiveLighter poster aims to make people aware of the danger in being complacent about being overweight.
With the catch-phrase 'Grabbable gut outside - toxic fat inside' the poster uses images of an Indigenous person 'grabbing their gut' and a graphic image of 'toxic fat' to demonstrate the danger of being an unhealthy weight.
Australian Indigenous HealthInfoNet abstract
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