Huh? Allow me to explain… More than once, I’ve faced this question, “Colleen, so, what is the difference between information and content?” Only recently, as I prepared for a guest lecture at CDC, did I arrive at a simple but useful answer. It’s the so-what factor.
THE SO-WHAT FACTOR
Content answers the question, “So what?” Content explains how a topic or solution or idea relates to you. Read More >