There was a time when I'd bridle at the idea of having to pay for software or services. But I browse the iTunes app store now, and see people pleading to have the chance to pay for an app that they like, so that the authors won't stop updating it. The whole kerfuffle with Google Reader, Keep and Evernote is another example of how people have begun to prefer to pay for products, rather than rely on something free.
It feels like the end of an era where open source and free software (not the same thing, but often referred to in the same breath) were the default. Maybe we've come to the realization that nothing is really ever free, and that it's more realistic to get the costs out in the open rather than "being the product".