In August 2011, the graphics of the university academic logo were refined to make it more web-friendly and graphically compatible with companion naming for colleges, schools and campuses. A panel of more than 50 communications professionals from across the university system guided and tested the updated logo, which was then approved by the president.
The University of South Carolina logo represents the Columbia campus and the entire system and should be the first choice when using a logo for print or electronic media. Both the standard and linear versions of the University of South Carolina academic logo are available as electronic files usable in most popular programs such as InDesign, Microsoft Word and PowerPoint.
The logo can appear in two or one color versions, using the following guidelines. All two-color options must show the palmetto tree symbol and "UNIVERSITY OF" in black and "SOUTH CAROLINA" in garnet. A one-color reproduction of the logo must appear in all black on a light color background or all white on a dark color background. When the palmetto tree symbol is used alone, without the word mark, the symbol can be shown in all garnet, black or reversed in white.
Size minimums are specified to ensure legibility in various media. The size specifications shown here are appropriate for print. Larger minimum sizes may be necessary for other media such as video and film, or products that require specialized manufacturing, such as embroidered apparel. There may be situations where the logo will need to appear smaller than the minimum shown here (e.g., lapel pins, pens and pencils, CD spine labels). Contact University Creative Services for guidance.
A specified clear space ensures the integrity and impact of the University of South Carolina logo. There may be cases where it is difficult to allow the full recommended clear space (e.g., a very small display ad), and your best judgment should prevail.
The .zip download folder contains EPS, PDF and high-resolution JPEG files of both standard and linear logo versions of the University logo.