Google Anchor Links
Google is now using anchor links in their search results. You might not remember anchor links, it was once popular many years ago when people had the tendency to include a lot of infomration on one web page. Today, with blogs, forums, and other platforms, it seems like there is much less content per page compared to say ten years ago. At anyrate, anchor links are internal links to sections on the same page. Wikipedia is well known for still using anchor links.
So what does this mean for you? Well, if you start using anchor links in your text, then it’s very possible that you’ll get these links included belowing your listing in the SERPs when Google indexes your page. Having your anchor links included in your search result listing can help you because it direct traffic to specific sections on your page.
Harrison Hoffman from CNET wrote a post that shows some specific example of how Google anchor links work. Also, be sure to read the Official Google Blog as well as the post included in Webmaster Central Blog. Sart taking advantage of Google Anchor Links and you may see an increase in traffic as well as higher conversions on desired actions within your pages.