Industrial age economics obscures economic activity that doesn’t fit neatly into its models of productivity and efficiency. In an ever more connected world, a new framework is required that accounts for the valued derived from seemingly random and unanticipated encounters and interactions. The Serendipity Economy framework posits six attributes that identify faults in our current analysis. It explains why future value can’t be forecasted, and why organizations should spend more time monitoring the networks that represent modern information and knowledge work, into order to act on serendipity when it occurs, and account for it as a part of their value.
Download the PDF here: Welcome to the Serendipity Economy