Nokia Siemens Networks today shared some of its innovations for mobile operators to deliver best customer experience to the end users. Speaking during a round table meeting at the Intercontinental hotel in Nairobi, Ranjith Cherickel, Head of Sales Africa, Nokia Siemens Networks says by 2020 every person will have one gigabyte of personalized data per day for less than a dollar. He attributes this to the improved network systems that have fluid capacities.
This means capacities will be transferred to the users' location, Nokia Siemens refers to this as fluid networks. According to the company's tracker, there is over 40% growth in mobile broadband connections per year in Africa, resulting to the creation of an engagement economy.
Nokia Siemens Network refers to this as the 1 Gigabyte per day revolution.
Since we cannot have robust fixed line connectivity, Africa mobile users restored to smartphones and tablets, which means there is more need for broadband capacity. Cherickel says that technology has become a major discussion of the engagement economy, especially between the year 2012 and 20120. More and more users want to interact via the internet.
As the company empowers the digital society by flexible, nourishing, essential, liquid telecoms, Africa markets needs a lot more to realize the 1 GB per day revolution. Users need to use 1000 times more traffic than they currently use, maximize flexibility and utilization of resources, and enable gigabytes per second peak speeds.
According to the company, the growing importance of mobility in both developed and emerging markets is driving a massive shift in mobile broadband. The global proliferation of smart end-devices and the increased adoption of cloud computing has made mobile broadband the key enabler of these usage patterns.
Cherickel noted that as the demand and adoption of mobile devices and services continues to grow in Kenya, the content and services that can be accessed on the move becomes the central value proposition of mobility, not the ability to merely connect to the Internet.
"This means that mobile network operators need to start moving to a model that supports connectivity which allows users to pay for what they consume and not necessarily how they consume it. This has a significant implication on current network resources and infrastructure, and also impacts on the established revenue streams of mobile network operators because, as demand grows, revenue per bit can fall," he said.
However, Nokia Siemens Networks believes that with the right technology and network architecture mobile network operators can improve network resource efficiency, drive down Opex and create a profitable business model. Its mobile broadband development activities are based on a view of the world where in 2020 1 Gigabyte of personalized data is delivered to consumers at a cost of about US1 dollar per day.
Liquid Radio WCDMA software suite which, for instance, boosts performance of existing WCDMA networks. Building on the capabilities of Liquid Net, the advanced software combines three powerful and complementary features to deliver faster data uploads and extract the full benefit from network resources and smartphone capabilities. The feature set therefore helps operators improve customer satisfaction and cut churn while increasing revenue from greater 3G availability.