Here are a couple resources to further stimulate the social conversation. If you have any questions, or would like to further the conversation drop some knowledge in the comments section below. Enjoy!
Rise of Social Commerce from Altimeter
Social Business Stack for 2011 from Altimeter:
Universal McCann Wave 5 Social Media Survey:
EventBrite Social Media Value Calculator (may not match to your business, but fun!)
TechCrunch Article – what if Google’s Social Layer is Chrome (Must Read!)
Social Commerce Examples