These kids have been socially conditioned in a universe that runs parallel to the one inhabited by most folks in the media business. They’ve been playing computer games of mind-blowing complexity forever. They’re resourceful, knowledgeable and natural users of computer and communications technology. They’re Digital Natives – accustomed to creating content of their own – and publishing it. (Remember the motto of YouTube: ‘Broadcast yourself!’)
They buy music from the iTunes store – but continue to download tracks illicitly as well. They use BitTorrent to get US editions of Lost. They think ‘Google’ is a synonym for ‘research’ and regard it as quite normal to maintain and read blogs (55 million as of last night), use Skype to talk to their mates and upload photos to Flickr. Some even write entries on Wikipedia. And they know how to use iMovie or Adobe Premiere to edit videos and upload them to YouTube.
Now look round the average British newsroom. How many hacks have a Flickr account or a MySpace profile? How many sub-editors have ever uploaded a video to YouTube? How many editors have used BitTorrent? (How many know what BitTorrent is?)