Lead generation is a critical part of the marketing mix. Even with a sound marketing strategy and flawless tactical execution, your marketing programs will not achieve maximum return on investment without a fast and effective lead management process. Many marketing campaigns successfully generate demand, but fall short in managing that demand. For example, if early stage leads are passed to sales reps before they are qualified, they will likely be ignored. Complementing your marketing activities with a seamless lead management process will help you leverage each and every sales opportunity. Let us help you optimize your lead management process.