The following is a transcript of the Hearst New Media lecture I gave last night at Columbia University, subtitled "Two Paths For The Future of Text." Thanks to everyone who came out, and to the Journalism school for the invitation.
I want to start with a page out of history—the handwriting of Thomas Jefferson, taken from one of his notebooks on religion. The words on this page belongs to a long and fruitful tradition that peaked in Enlightenment-era Europe and America, particularly in England: the practice of maintaining a “commonplace” book. Scholars, amateur scientists, aspiring men of letters—just about anyone with intellectual ambition in the seventeenth and eighteenth centuries was likely to keep a commonplace book. In its most customary form, “commonplacing,” as it was called, involved transcribing interesting or inspirational passages from one’s reading, assembling a personalized encyclopedia of quotations. It was a kind of solitary version of the original web logs: an archive of interesting tidbits that one encountered during one’s textual browsing. The great minds of the period—Milton, Bacon, Locke—were zealous believers in the memory-enhancing powers of the commonplace book. There is a distinct self-help quality to the early descriptions of commonplacing’s virtues: in the words of one advocate, maintaining the books enabled one to “lay up a fund of knowledge, from which we may at all times select what is useful in the several pursuits of life.”
The philosopher John Locke first began maintaining a commonplace book in 1652, during his first year at Oxford. Over the next decade he developed and refined an elaborate system for indexing the book’s content. Locke thought his method important enough that he appended it to a printing of his canonical work, An Essay Concerning Human Understanding. Here’s an excerpt from his “instructions for use”:
When I meet with any thing, that I think fit to put into my common-place-book, I first find a proper head. Suppose for example that the head be EPISTOLA, I look unto the index for the first letter and the following vowel which in this instance are E. i. if in the space marked E. i. there is any number that directs me to the page designed for words that begin with an E and whose first vowel after the initial letter is I, I must then write under the word Epistola in that page what I have to remark.
Locke’s approach seems almost comical in its intricacy, but it was a response to a specific set of design constraints: creating a functional index in only two pages that could be expanded as the commonplace book accumulated more quotes and observations. In a certain sense, this is a search algorithm, a defined series of steps that allows the user to index the text in a way that makes it easier to query. Locke’s method proved so popular that a century later, an enterprising publisher named John Bell printed a notebook entitled: “Bell’s Common-Place Book, Formed generally upon the Principles Recommended and Practised by Mr Locke.” Put another way, Bell created a commonplace book by commonplacing someone else’s technique for maintaining a commonplace book. The book included eight pages of instructions on Locke’s indexing method, a system which not only made it easier to find passages, but also served the higher purpose of “facilitat[ing] reflexive thought.”