Just Heaven means 'by Heaven, about Heaven'
I like his post 'Just outside Worcester':
We had a pumpout at Brookline at Dunhampstead. Why the guy was so miserable when I was giving him £15 for 10 minutes work I don't know.
I like it because it's a good example of why blogs are such powerful PR tools. Immediately, he's no. 3 in Google for 'Brookline Dunhampstead'.