So what is Integrated Marketing? Its the old school marketing principle, be where the customer is and give them what they want or what they are lookig for. Of course today, it gets better for marketers. With the internet, you can be with them 24/7. How and why? Well, think about it, Today your average customer has a mobile phone, a computer, and most probably a tablet.
They are doing their research all through the day before making a purchase or hiring someone. Talk to yelp, amazon, etc and you will hear the same thing. People are doing their research before buying anything. This is why you as a marketer need to really think about all the “connection points” and then engage with your prospect and help them with the right info so they convert into a customer!
Common sense dictates, that digital marketing calls for a holistic approach to website development and promotion. This approach is what makes a site win on loose. We truly believe in an in a IMC (integrated marketing communications) and an Holistic Marketing approach to Digital Marketing . This ensures that a strategy is well thought out from all angles and results are achieved on all fronts. Talk to one of our consultants to see how you could improve on your digital strategy.