St. Petersburg, FL --It's probably the biggest bra bombshell since Oprah Winfrey exposed how most women are wearing the wrong size.
Bra maker Jockey is saying get rid of the measuring tape and unveiling a different sizing method using plastic cups to determine your breast volume, so no more sizes like "32A" and "36C." Instead theirs are based on a number for both the volume and band size like 1/32 or 7/36.
You'll spend $19.95 for a sizing kit, but it includes a $20 off coupon toward your purchase. A new Jockey bra costs $60.