Like many organisations trying to generate awareness and increase funding, Action for Children needed extra flexibility and robustness for its web infrastructure.
Such pressures are compounded by the modern world where celebrity Twitter users, such as Stephen Fry, can potentially bring down the charity’s website with a single tweet thanks to the resulting influx of traffic.
The charity had for some time been looking to re-engineer its data operations and position itself for the future. Important objectives included cost effective management of web traffic spikes and better data analysis to provide deeper insights into customers and fundraising activities.
The organisation also needed to keep a portion of dedicated hardware on-site to host sensitive data relating to children and families. It decided to create a hybrid solution incorporating open cloud hosting to provide the agility to accommodate data spikes.