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Volume 36, Number 3, November 2005 >
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|Title: ||U.S. Grass-Fed Beef: Marketing Health Benefits|
|Authors: ||McCluskey, Jill J.|
Wahl, Thomas I.
Wandschneider, Philip R.
|Issue Date: ||2005-11|
|Abstract: ||Grass-fed beef is a product with health benefits that may appeal to health-conscious consumers. This article analyzes the results of a choice experiment to explore the importance of health benefits in the marketing of grass fed beef. Both price and fat and calories have a negative effect on the choice of the product, and higher levels of omega-3 fatty acids have a positive effect. Price is the most important attribute to respondents (39.5%), a low level of fat and calories is the second most important attribute (36.9%), and the level of omega-3 fatty acids is the least important of these factors (23.6%).|
|Institution/Association: ||Journal of Food Distribution Research>Volume 36, Number 03, November 2005|
|Total Pages: ||8|
|From Page: ||1|
|To Page: ||8|
|Collections:||Volume 36, Number 3, November 2005|
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