Annual Report Changes Colors When Held In Reader’s Hands [Video]
A creative way to present information for a investment company that personalizes the experience.
Croatian designers Bruketa&Žinić have created an innovative and unusual annual report for the investment company Adris. The report is in form of a hardcover book and is titled, “In Good Hands.” When readers pick up the book, the warmth from their hands turns the cover from black to reveal vibrant green leaf patterns.
The cover uses especially calibrated thermo color and the special ink is also used for the illustrations inside the book. For example, upon touching a silhouette of a rabbit, the shadow fades to reveal a set of hands forming the animal shape to metaphorically illustrate how “hands can achieve anything.”