One definition of insanity is to repeat the same action over and over again, while expecting a different result. And we all already knew that Ron Paul is insane. So perhaps it shouldn't be surprising that Ron Paul would prove his fiscal conservatism and financial wisdom by pumping even more money into a long deceased campaign. In the above radio ad, Ron Paul goes over his usual list of talking points. You know, the exact same talking points that haven't gotten him very far in the past, where he recites his list of non-accomplishments, talks about his military donations, proclaims himself as the "Champion of the Constitution," in much the same way that Michael Scott proclaims himself as the world's greatest boss. Of course, I suppose that even the radio ad isn't as bad as the "sloppy seconds" posters that his supporters have been using.
Do you notice how often the radio ad mentions Ron Paul by name? As Seth Stevenson at Slate wrote, "I suspect most advertisers avoid the broken-record technique out of fear that it will annoy people. Which it does. But so what? Maybe a small percentage of us will snootily refrain from buying HeadOn—as an act of protest against an ad we find irritating—but this is a small price to pay when millions of other folks are now familiar with HeadOn, curious about it, and unlikely ever to forget its name. The repetition method serves no purpose for a well-established brand ("Coca-Cola: Pour it down your esophagus. Coca-Cola: Pour it down your esophagus"), but for a new product fighting to get noticed, it makes a lot of sense."
I suspect that the Paultards had a similar strategy in mind throughout the campaign. What they neglected to consider, of course, is that there is a huge world of difference between getting people to acknowledge a product, and getting people to buy a product. Conversely, they believe that if the American public doesn't buy Ron Paul, then it must be because they haven't acknowledged him, which is why they're quick to blame media conspiracy. Unfortunately for them, it's going too take a lot more than "Ron Paul, apply directly to DC" to win the office of Presidency.