Infusionsoft Guide to Sales and Marketing
What You’ll Learn:
- The five stages of your customer's buying cycle
- Evaluating a lead's “BANT”: budget, authority, need and timeline
- Visualizing your campaign
- Tying it all together into a 90-day marketing plan
A Top-to-Bottom Guide to Sales and Marketing
Do a search and you'll find hundreds of e-books focusing on one aspect or another of small business sales and marketing. But how many really provide a comprehensive overview of all the elements that tie together to create a solid plan?
Author and social relationship coach Adam Metz dives into the most important core concepts you need to know to make informed decisions about how you can create—and grow—revenue in your business.