Why Most Facebook Users Get More Than They Give
Most Facebook users receive more from their Facebook friends than they give, whether the measurement is the number of friend requests received, the use of the “like” button, the number of messages sent or tagging people in photos. The phenomenon is driven by a segment of “power users.”
The Tone of Life on Social Networking Sites
An overwhelming majority (85%) of the adults who use social media report that people are usually kind on the sites. At the same time, 49% have witnessed mean and offensive behavior and they usually respond by ignoring it.
Privacy Management on Social Media Sites
Two-thirds of online adults have a profile on a social networking site, and most restrict access to friends only. Social network users also are becoming more active in pruning and managing their accounts.
Most Search Engine Users Disapprove of Use of Personal Data for Targeted Advertising
Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads.
Three-Quarters of Smartphone Owners Use Location-Based Services
Nearly three-fourths (74%) of smartphone users use their phones to obtain real-time, location-based information and almost one-in-five use geosocial services such as Foursquare.
More Than Half of Mobile Users Avoid Certain Apps Due to Privacy Concerns
Fully 54% of mobile application users have avoided certain apps and 30% have uninstalled an app due to concerns about the way personal information is shared or collected by the app.
Parents Concerned About Teens’ Online Activities and Privacy
Most parents of teenagers are concerned about what their teenage children do online and how their behavior could be monitored by others.