Everywhere you move online leaves behind little bits of traceable code. Google, Facebook, invisible third-party data collectors, even the US government are collecting this data and following your every move.
‘Big Data’ is a collection of these small traces of information we leave behind and some of the largest U.S. companies and government agencies are collecting and analyzing this data.
IBTimes reporter Lisa Mahapatra created an interactive online game that shows how ‘Big Data’ can affect how you get a job, if you get promoted, how you buy insurance, and how you vote.
Big Data analytics can lead to practices like price discrimination, manipulated newsfeeds and online ads, academic profiling and much more.
U.S. surveillance and Big Data stepped into the spotlight after secret NSA surveillance programs were revealed to the public by former NSA contractor Edward Snowden.