I recently stumbled across this amazing infographic with data from The Hoffman Agency. It clearly outlines the difference between storytelling and corporate speak. You can check out the Agency's hilarious (but true!) slide show here, to get the full picture on why storytelling is a winning strategy.
A great example of a company using digital storytelling to promote social good is HopeMob. We've featured them before, but it's worth saying again--storytelling is a powerful tool to get folks engaged in your cause campaign. By creating a story that's worth following, they appeal to the masses, and receive tangible (and substantial) results.
Sorry to say it, but, walk towards the obstacle, and away from smooth sailing.
Here's the infographic: