Norwegian lawyer Tom Tysbo is riling against agencies in todays Propaganda, Norway.
"Advertising people and their agencies create new products and new names for their clients, without much focus at all on the legal side of things", said Tom Tysbo to Propaganda.
"There are plenty of examples that are legally and language wise total catastrophes, like when they launched Honda Jazz in Norway."
Honda jazz was to be named Honda Fitta in Norway - "Small on the outside but large on the inside" was their slogan.
Fitta is a part of the female anatomy - a proud old word in Norse, these days it translates more or less exactly to the english word - cunt. In Swedish, Norweigan and Danish.
I'm not driving a cunt-mobile no matter how cheap it is. ;9
Now, can someone explain what that slogan is trying to say?
"Honda Fitta er liten utenpå, men stor nær man kommer inn."
.. small on the outside, large when you get inside.... Okay, that might be a good thing for a car..... but..