Integrate customer requirements into business design
The Japanese industrial wagon was rolling smoothly in the mid 1960s, a remarkable recovery less than two decades after the country's devastation. Still, the nation's industrial leadership, steeply versed in the teachings of Deming and Juran, were not satisfied. Although Japan's exports were growing, they reckoned, the quality of design had to improve for Japan to move to the front of industrial nations.
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