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The Fresh kids program adopted a whole‑of‑school, multifaceted approach to promote healthy eating and reduce the risk factors associated with childhood obesity.
Fresh kids was implemented by the Western Region Health Service (Melbourne) commencing 2005. The program promoted healthy eating and physical activity using the 'Health Promoting Schools Framework'. School policy, curriculum initiatives and strategies to engage parents were used.
Three key messages were promoted:
The evaluation study was an interrupted time series design without control groups. This program achieved increases of 25-50% in the proportion of children bringing fresh fruit for up to two years after the initial implementation of the Fresh kids program.
Abstract adapted from Department of Health Victoria