At Experian, we frequently get asked by clients how they can get bigger mailing list that open new markets and reach more people. But bigger isn’t necessarily better, and it doesn’t always translate to a higher return on your marketing investment. Instead of just increasing volume, let’s consider a different, more focused approach - using the latest in analytic tools and scores. This approach relies on effective pre-screening to create the ideal prospecting lists based on your business objective. We’ve identified four key steps to building a prescreen list of your ideal prospects:
- Optimize risk selection
- Find the most profitable consumers
- Target customers who need or want your products
- Design the right offer
In the next post, Optimal Risk Selection, I’ll dig deeper into each step and present some tools and scores that can help meet the objective of each.