Sticky and Stickiness are ways to describe marketing ideas that hold a certain value in a user’s mind. Within that value, the ideas must be worth enough to be shared with friends and family.
To our knowledge, the concept of sticky marketing came from Malcolm Gladwell’s “The Tipping Point“. Gladwell discusses product epidemics and tipping points being made up of 3 Laws:
- The Law of the Few
- The Stickiness Factor
- Law of Context
“The Tipping Point” illustrates that products and services if presented right, and under the right circumstances, can be irresistible and sticky.