You or I might see Mel B putting her daughter into a "Spice Baby" tshirt and think "what a cloying and slightly heartbreaking idea."
This is why we don't work for Hello magazine. They see it, and think:
Angel Eyeball is eleven months old, and thus, we'd suggest, fairly incapable of proclaiming anything much beyond 'hungry' or 'poop-covered', much less choosing a wardrobe in order to ride on her mother's coat-tails.
Although, we fear, come 2022, we'll start to see that happening.