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After watching theBoston ProSEO 2011
I've realized how important traking and knowing your overall performance on the web.
As someone there said if you don't know how you stand -> trafic -> keywords -> conversions from a business point of view you're going like a hamster on a wheel.. running....running...running but you will never know the real situation.
Could Traking Performance & Finding Oportunities be a new branch of SEO?
(maybe it is but i didn't see this as important till now)