The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.
A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice.
Paperback: 352 pages
Publisher: Butterworth-Heinemann; 3rd Edition (January 4th, 2008)
Author: Graeme Drummond, John Ensor and Ruth Ashford
Category: Business Books, Strategic Marketing Books
Managing strategies for professional service firms is an important and complex activity. The main issues in Strategic Management of Professional Service Firms cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.
Hardcover: 320 pages
Publisher: Springer; 1st Edition. edition (December 2, 2010)
Category: Business Books, Strategic Management Books
Your new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure.
Perfect Phrases for Presenting Business Strategies provides the language you need to:
Paperback: 240 pages
Publisher: McGraw-Hill; 1 edition (November 23, 2009)
Author: Don Debelak
If you’re in business, you have to plan for everything:
Paperback: 384 pages
Publisher: For Dummies (October 30, 2006)
Author: Erica Olsen