Gestão & Produção
versão impressa ISSN 0104-530X
GRZEBIELUCKAS, Cleci et al. Instrument for identifying consumer needs in the design development process: the case of an automobile design. Gest. Prod. [online]. 2011, vol.18, n.2, pp. 337-350. ISSN 0104-530X. http://dx.doi.org/10.1590/S0104-530X2011000200009.
Innovation constitutes nowadays a major priority for the development of a new product, and it emerges with the design emphasis, especially when it includes consumer needs and preferences. This study aims to build a model to determine the extent to which the needs of a particular user are met when purchasing a vehicle for private use. To achieve this goal, the MCDA-C methodology was used for its potential to identify, organize, measure, and integrate the aspects identified as important by the user. Through a case study including primary information sources with no obstruction, qualitative and quantitative variables, and the constructivist view of knowledge, a user needs, preferences, and perceptions representative model was developed.
Palavras-chave : Design; User; MCDA-C.