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Volume 39, Number 03, December 2007 >
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|Title: ||Fresh-Cut Melon - The Money Is in the Juice|
|Authors: ||Mayen, Carlos D.|
Marshall, Maria I.
Lusk, Jayson L.
|JEL Codes: ||Q13|
|Issue Date: ||2007-12|
|Abstract: ||Fruit is an important component of the food industry in the United States, and “fresh-cut” products are an increasing portion of that consumption. We found that packaging and juice content played a significant role in the choices Indiana consumers made when purchasing fresh-cut melon products. Brand was not as important as the other fresh-cut melon attributes. Indiana consumers had a clear dislike for cup-shaped transparent packages compared with tamper-proof, bowl, and squared packages. However, they were willing to pay a premium for packages that have no fruit juices on the bottom.|
|Institution/Association: ||Journal of Agricultural and Applied Economics>Volume 39, Number 03, December 2007|
|Total Pages: ||13|
|From Page: ||597|
|To Page: ||609|
|Collections:||Volume 39, Number 03, December 2007|
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