Weight stigma and discrimination are ubiquitous and produce a number of detrimental individual and societal costs. Individuals with obesity are often characterized unfavorably (e.g., “lazy,” “weak-willed,”) and negative weight-based stereotypes are widespread. In one study, nearly 40% of obese individuals with a BMI > 35 report weight-based discrimination. Research suggests that weight bias may be related to psychological distress, body image issues, decreased physical activity, increased body weight, and poor weight loss outcomes. In addition, weight bias may have an especially important relationship to maladaptive eating behaviors.