Neritic (Ref. 11230). A coastal species that forms large schools (Ref. 188). Occur at temperatures ranging from 16° to 23°C in summer and from 10° to 18°C in winter. Feed mainly on planktonic crustaceans. Young fish feed on zooplankton such as copepod and adults on phytoplankton (Ref. 39882). Oviparous, with pelagic eggs, and pelagic larvae (Ref. 265). Possibly can live up to 25 years (Ref. 265). In the California region, pilchards make northward migrations early in summer and travel back south again in autumn. With each year of life, the migration becomes farther (Ref. 6885). Marketed fresh, frozen or canned. Utilized mainly for fish meal; but also eaten fried and broiled (Ref. 9988). Main source of landing: NE Pacific: Mexico (Ref. 4931).