The URL shortener with a heart
Nice initiative made in Brazil (again? you guys are rocking! for Carrefour. The project is called Virou.gr (which in Portuguese means “turned into grams”) and it’s URL shortener connected to charity.
For each character decreased by Virou.gr, Carrefour will donate 1 gram (0.03 ounce) of food to the Brazilian Red Cross charity project.
The idea is pretty simple and very immediate to execute for consumers. And what makes it even more sweet is the PR materials they’ve produced to launch the project: a cute box with alphabet soup pasta!
The agency is F/Nazca Saatchi & Saatchi.