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Media and Technology
In Mobile Marketing, the Value Is in the Journey, Not the Destination
Feature | September 24, 2014
New research in location-based mobile marketing shows it’s not who you know or where you’re going that matters, but how you get there.
Leading Opinion Online
Research Brief | August 05, 2014
Smartphone Ads That Work
Feature | February 28, 2013
Even tiny ads — with almost no information — can be effective for certain products.
The Networking Payoff
Feature | January 30, 2013
Ties on online social networks can help create more content — and ad revenue.
When Talk Is 'Free': An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs
Research Brief | January 30, 2013
Drive up revenue with a three-part pricing plan that capitalizes on consumers’ affinity for free goods.
The New Ad Wars
Feature | December 28, 2012
A framework for studying advertisers’ bidding behavior in online ad exchanges can help publishers better manage this emerging channel.
Facebook Friend or Enemy?
Feature | November 30, 2012
Online social networks enhance users' self-esteem — and lower self-control.
Gaming the Electoral College
Feature | October 30, 2012
A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
A Little Free Press
Feature | January 31, 2011
How much content should a news organization give away?
Mine Your Own Business: Market Structure Surveillance Through Text Mining
Research Brief | September 24, 2010
Use text mining and network analysis to capture and interpret an ocean of online data — listening in on consumers without asking a single question.
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Have You Read Columbia Business?
Columbia Business School’s alumni magazine connects alumni with each other and the School; celebrates alumni milestones and accomplishments; and chronicles the impact of Columbia Business School alumni, faculty members, and students on the global business landscape.