Like most things in our capitalistic society, spirituality is often marketed as a commoditya miracle product guaranteed to cure all ills. And since there are so many of these miracle products on the market, their "producers" often resort to all sorts of attention-getting gimmicks to find supplicants. While invoking a deity to make money may be morally questionable, it is indeed an age-old American traditionone that often results in rather bizarre advertising.
Our first exhibit is none other than the master himself
Next we have a Rev. Tilton in sheep's clothing, or perhaps a Tilton emulator