How do you get attention for vehicles designed to appeal more to your plumber than to your next-door neighbor? If you're Nissan Commercial Vehicles, you hire Bret Michaels to belt out a power ballad on their behalf.
The Nissan Commercial Vehicles lineup is designed to appeal to tradesmen, hence, there's little reason for the general public to care about the NV trucks other than a general sense of relief when their plumber Frank shows up in one to unclog the john. So if you're Nissan, how do you make people take notice?
You do something ridiculous. You hire Poison frontman Bret Michaels to be the new celebrity spokesman, you have him re-record "Endless Love" as a power ballad, then you have him serenade Nissan vans at your Arizona test facility:
No one's more in on the joke than Michaels, who's clearly enjoying this. To his credit, he handles himself just fine in the not-music-video content, too. In those videos, the singer walks you through the various Nissan torture-test facilities:
And if you got to this sentence after watching those videos, well, that means Nissan's bet paid off.
Originally published at Road & Track.