Data doesn’t invade people’s lives. Lack of control over how it’s used does.
What’s really driving so-called Big Data isn’t the volume of information. It turns out Big Data doesn’t have to be all that big. Rather, it’s about a reconsideration of the fundamental economics of analyzing data.
For decades, there’s been a fundamental tension between three attributes of databases. You can have the data fast; you can have it big; or you can have it varied. The catch is, you can’t have all three at once.
See on solveforinteresting.com