Why you’re addicted to watching Christmas TV
ON the addiction of watching Christmas TV, Tom Stafford notes:
Normally wanting and liking are tightly bound together. We want things we like and we like the things we want. But experiments by the University of Michigan’s Kent Berridge and colleagues show that this isn’t always the case. Wanting and liking are based on separate brain circuits and can be controlled independently. …
But in addiction, the theory goes, the circuits can become uncoupled, so that you get extreme wanting without a corresponding increase in pleasure. Matching this, addicts are notable for enjoying the thing they are addicted toless than non-addicts. This is the opposite of most activities, where people who do the most are also the ones who enjoy it the most. (Most activities except another Christmas tradition, watching television, where you see the same pattern as with drug addictions – people who watch the most enjoy it the least).
See TV reviewers.