Step 1: Discover What Is Unique About Your Novel:
For a successful launch, you don’t need unique ingredients. You need a unique recipe.
My recipe is to link my audio novels with the release of mythic heroes in this summer's movies:
THE LONE RANGER. IRON MAN 3. STAR TREK II MAN OF STEEL. WOLVERINE.
Now, onto Step Number Two:
Step 2: Build Anticipation The Right Way
When most people release something new, they often announce it AND release it on the same day…
…As Arnold would say: BIG MISTAKE.
No matter what you release…
You MUST build anticipation.
1. That anticipation gets people talking about you and your upcoming release.
2. That anticipation gets people to comment on your blog and say “I can’t wait for it.”
(Note: When people commit to something, they like to remain consistent with their publicly declared actions, as originally pointed out by Robert Cialdini’s consistency principle).
3.That anticipation opens what’s known as an information gap, and people can’t wait to fill it.
(When there is a gap between what people know and don’t know, they seek to fill it. This was first discovered by George Loewenstein, and it’s called “information gap theory.“)
How Do You Build That Anticipation?
You tell people what’s coming, but you’re not too specific about it. You give details, but hold back the real meat.
The reality is this:
Most of your readers don’t read every email or blog post you write.
So, when you break it down into two separate articles (or emails),
you get two chances to grab attention instead of one.
Step 3 ....
You'll have to turn in tomorrow for that.
And just for fans of Hibbs, the Bear With Two Shadows: