Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
“Sneakers Exam” is a collaboration between Adidas and the Italian publishing house Bignami, known to sell pocket-sized cultural books.
Lacoste has launched 50 pairs of limited edition trainers which change their color with sunlight. These d´Arblay trainers have been designed by Christophe Lemaire. They are white, but when they are exposed to ultraviolet rays they mutate in a reptile color pattern.