comScore’s latest survey data is in and the news is good.
In March an additional 3 million Americans became smartphone users. That translates to 700,000 every week or 100,000 every day switching from a non-smart or feature phone to a smartphone.
The smartphone is now in use by 31% of the phone users in the US. A year ago 80% of Americans did not use a smartphone. Today non-consumption is down to 69%.
It also means that only 19% more penetration remains before half of the population is using smartphones and that penetration is increasing at an average of 1.3% per month.
I reset my Phone Tipping Point countdown clock to reflect the new data.
I call it the Phone Tipping Point because it’s the moment when I expect we’ll stop using the word “smartphone”.
It’s nearly one year away.