“ROI for Non-Profits is easy to define, though considerably harder to do it in rhyme.
It starts with an Return – what you want done
Also known in the trade as your outcome.
Then theres an I for investment that’s what you put in,
Be it time or resources or the wages of sin.”
My other comments included
You have engagement fully measured, not its time to calculate the resulting treasure.
You must now correlate the watchers on Twitter
With the number of new donors your program delivered.
David, your metrics sure are swell, you have benchmarking results so you know how well
Austin did compared to those other cities from hell.
For the Red Cross:
I know your bosses count blood and bucks
As the ultimate metric to decide if a program sucks
Do you plan to calculate savings or checks
As you move beyond mere hits and clicks.
You can gauge audience response here: (9) #roi - Twitter Search.
And read the actual presentation poems here: