automotive history...time. Post-World War II recovery was slow, a mere 13,000 cars produced in 1955, but both firms began exporting to the United States in 1958. The first such car to sell in any quantity was the Toyota Corona, introduced in 1967. While $100 more expensive than the Volkswagen Beetle, it was slightly larger, better-appointed, and offered an optional automatic transmission.
Toyota Motor Corporation...and lack of horsepower. The Land Cruiser, a 4 × 4 utility vehicle released in 1958, was more successful. In 1965 the Toyopet, completely redesigned for American drivers, was re-released as the Toyota Corona, marking the company’s first major success in the United States.
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