On Oct. 20, the OHA and the Innovation Cel … On Oct. 20, the OHA and the Innovation Cell will co-host a Webcast to describe how myhospitalidea.com leverages trends in Social Media and collaborative open innovation. The Webcast will also explain the process of joining a select group of OHA members to advise on its evolution, and provide the criteria for selection, timelines and obligations. An example of collaborative healthcare innovation is the Innovation Cell’s leading patient-led idea generation platform: myhealthinnovation.com. The Innovation Cell, a nonprofit think tank at Massey College, specializes in building collaborative innovation tools and capturing real-time health information from the Web. real-time health information from the Web.