Signature grooves, signature style and now signature scent; rapper Pharrell Williams sets about making his eponymous fragrance.
If you want to get lucky in the entertainment business, you could do worse than launching a fragrance with your name on it. Just ask One Direction, who are expecting sales of $120 million from the launch of their debut scent, Our Moment.
According to Details magazine, 40-year-old musician Pharrell Williams wants a moment too, as he confirmed rumours around his soon to be launched signature scent.
Likening making a fragrance to sculpting a person, Williams explained that perfume making was a case of following your gut.
"I create based on what I feel like is missing. You jump in and follow your gut. It's like a sculpture - you're just adding on more clay, you're chiselling away and adding on until you feel like it's done, and you stand back and go, 'Oh! It's a person," he said.