Why Digital Fan Marketing Summits?
There are over 150 million fans following sports fans on Facebook and Twitter, and millions more following athletes, movie stars and politicians. Media brands like Disney and news brands like the NY Times also have millions of followers.
Now that we’ve established fan connections, how do we tap the social graph to nurture our audiences and make money?
The purpose of the Digital Fan Marketing Summit series is to provide a context for digital publishers, sponsor brands and technology partners to share information, build relationships and work together to improve results from digital marketing in the social era.
For publishers: You have the audience, so how do you sell more tickets and subscriptions through social? And how do you create engagement campaigns for our advertisers and sponsors?
For brands: You want to reduce interruption advertising and seize the new marketing opportunities emerging in digital channels. How do you manage your own fans, and how can you leverage sports and entertainment fans to gain new customers?
For technology partners: You provide the platforms and the tools, and often the knowledge to drive successful fan engagement and monetization campaigns, but you need to understand how sports and entertainment publishers work in order help them use your tools to serve their fans and make money.
We are an ecosystem: We should work together
Digital Fan Marketing Summits are educational events designed to help attendees increase revenues through digital media.
Each summit event will attract leading practitioners in digital publishing and brand marketing. These pros will share their experiences and latest thinking, build relationships and debate emerging opportunities such as:
– how to attract fans in digital channels
– how to generate value for these fans
– how to drive revenue from fans
– how to evaluate emerging trends and emerging technologies
Major discussion themes will include: social commerce, mobile commerce, location-based services, games, analytics and more.
Format: These 1-day events will feature keynote speakers, panel discussions, Ignite presentations, and ample networking opportunities.
For more information contact: Pat Coyle