The Multiple Choice Battery is a series of questions, all of which have the same answer scale. Grouping identically scaled multiple choice questions into batteries keeps similar questions together and thereby reduces response time and respondent fatigue.
The multiple choice questions use the Pick exactly one answer format and are very versatile in use and breadth of applications. Typical questions might include measures of agreement with statements about the degree of preference or degree of satisfaction with a list of product, service, or attributes.
Randomize: We know that in elections, being the first on the list increases chances of election. Similar bias occurs in all questionnaires when the same answer appears at the top of the list for each respondent. Randomization corrects this bias by presenting a random choice order for each respondent. QuestionPro offers multiple options for randomization and reducing question order effects.