Designing a Retail Store
Design is a subject that has different methods to be adopted, various design considerations that are to be followed. The methods of design and the design considerations vary from design to design. We cannot design the Hospital as per the design considerations you must have listed for a shopping complex.
The user group, the user requirements, the purpose changes and so does the design procedure and the design itself.
In this article, we are going to discuss three main design considerations that are to be considered for the design of a retail store. We will also discuss about how a certain design can influence the business of the retail store.
Three important Design Considerations for a Retail store design
- Understanding an efficient method of Space utilization
- Understanding the target group
- Understanding the importance of the display area of the products
After the implementation and initiation of the three important considerations for a Retail Store Design, another important aspect of Architectural Design “Form follows Function” has to be well initiated.
Understanding an efficient method of Space Utilization
Efficiency of space utilization is the central functional requirement of the design of any retail space. It is important that the display, services, storage and customer movement are integrated in the best possible form. It is also important to have ease of access to the emergency exits and visibility of important signage present within the retail setup.
Understanding the target group
Understand the target group that is the User Interface is of utmost important for the success of a retail store. One expects the well travelled, upper echelon of society to visit a high end space. Hence the functional requirement is to keep the decor rich with understated elegance. The space should allow the customer to view, discern and decide before making the purchase. The uncluttered clean ambiance has a good impact on the minds of the customers and the serves the right purpose.
Understanding the importance of the display area of the products
Visibility of products plays a crucial role in encouraging the purchase decision. Attention has to be given by the designer to make it a point to enhance the display area of the products which is the actual core of the retail market design. The height of merchandise should be such that every customer should be able to notice it. The seating arrangements are also very important. They have to be taken into consideration for the comfort of the customers. While keeping the function in mind, one should not focus much on ornamentation and less on the merchandise. The main aim of our design should be as follows; “The merchandise should stand and not the decor.” High end brands are famous particularly focus on the merchandise and not only on the decor. The duty of an interior designer is to focus on both merchandise as well as the decor of the space.
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