A soft color palette and meandering lines define the new Stuart Weitzman Store in Rome, Italy designed by Milan-based Fabio Novembre. A store which invites women in the eternal city to glaze at pretty shoes displayed on original shelving units and feel raging thoughts of possession.
The store (initially discovered by Pursuitist here) resembles an art gallery shaped like a miniature labyrinth, where shoes are treated like precious artifacts on display: “Shoes are the perfect modern project: a product of superb craftsmanship transformed from a mere object into a thing of desire. Clothes do not adapt to changes to the body, but shoes always fit the feet that buy and wear them: perhaps that’s why women love Stuart Weitzman. When Stuart asked me to design places for displaying the shoes he designs, I immediately thought of precious boxes wrapped up, Christo style, like gift boxes for his customers, with an uninterrupted ribbon that runs all along the space, creating paths on which the shoes trace vectors of desire”- stated designer Fabio Novembre.