Leveraging third-party validation of passive safety devices as superior product options for needlestick safety, Stern worked with B. Braun to capitalize on findings from the industry’s first head-to-head comparison of safety engineering devices designed to prevent accidental NSIs. Key tactics included a video featuring a key opinion leader, keyword-rich media materials and targeted media outreach.
Tying B. Braun’s needlestick safety message to the 10th anniversary of the Needlestick Safety and Prevention Act, the campaign successfully underscored the importance of needlestick safety and effectiveness of passive safety products through:
- In-depth articles published in key trade media (Infection Control Today, Healthcare Purchasing News) reaching nearly 60,000 potential customers;
- Online reach to more than 200 outlets that published details of the landmark third-party study;
- More than 77 million reader impressions from news release distribution.