IDEO is a design and innovation consultancy. We help organizations innovate and create positive impact through design. We design products, services, environments, and experiences for clients in business, social, and educational domains seeking new, meaningful ways to create value. Comprising more than 600 design thinkers working together in multidisciplinary teams, IDEO executes all aspects of design and development, from conception through production. We do this through a human-centered approach rooted in activities native to the practice of design, including observation, brainstorming, and prototyping.