What’s it about?
Consumer research is about people. What they see, what they do, what they buy. What they eat, what they drink. What they think, what they choose, what they aspire to. How they act, how they react, how they spend.
And behind the whats and the hows, it’s always about the whys.
No-one has consumer data like we have consumer data. And no-one understands it like we do. It’s not just knowing the numbers, it’s knowing how they fit with everything else we know – from market trends and technological change to psychology and sociology. Context is king.
Who is it for?
You need insights to inform your business decision; marketing, brand, communications, product development, innovation and research.
Knowing the consumer and the choices they make is critical for you and your business.
Understanding the implications of behavioural change can be the difference between success and failure in your market.
Our insights can inspire your ideas and our data can support them. Mintel’s consumer market research has already helped more than 3,000 companies to achieve their objectives.
What’s in it for you?
Data you can trust, that can guide your thinking, support your argument, confirm your hunch and show you a side to your customers you may not have looked at before.
At Mintel, We can tell you what the data really means, not just on its own but as part of the bigger picture that our analysts’ knowledge and understanding will paint.
We’re as focused as you are on the bottom line. We know the theory but we’re committed to the practice. Our insights come action-ready – what we tell you today, you can start selling on tomorrow.
Consumer market research
Consumer spend data
Global behavioural studies