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I recently read this awesome article by Ian Lurie on the Portent blog: http://www.portent.com/blog/analytics/seo-analytics-middle-earth-style.htm
However, I keep getting stumped by what he means under the "Grade Yourself" section by "keyword diversity." Of course, I've tried to ask him, but he hasn't yet responded. Besides, I like to get the opinion of the SEOMoz crowd anyway.
So what is "keyword diversity"?
- Is it the total number different link texts out there linking to my site?
- The total number of keywords I'm actively tracking and optimizing for?
- The total number of phrases for which I rank in a Google search engine (if it's even possible to know that)?