The 2012 presidential race: Ads, money and travel
While the whole nation votes, the Obama and Romney campaigns are concentrating on specific states during the presidential race. The campaigns have mostly put up ads in battleground states (think Ohio or Florida). They also happen to be the places where the candidates travel the most. However, the campaigns are raising money elsewhere (think California or New York). Use the map below to explore the money game and the strategy behind this election.
The data includes: Money spent on TV ads by the two campaigns since April 10, 2012, including some joint advertising with the Democratic and Republican National Committees, on a state and market level; money raised on a state and county level; CNN Poll of Polls on the national horserace and in battleground states; and a CNN count of campaign events in various states and cities since April 10, 2012. The data does not include fundraising and ad spending by entities like super PACs and other groups or committees. Sources: Kantar Media/CMAG (Ad Spending); Center for Responsiveness in Politics (Fundraising); CNN.