Here’s a superb example of print advertising, from Grey advertising agency in Stockholm, Sweden.
The product being advertised is Hawaiian Tropic sunscreen and the tagline beside the lower right corner image reads, “Enjoy the sun”.
My thoughts are that more exposure will be given to this double page spread than any other in the magazine. They could have really pushed the idea and added a little sample sachet of sunscreen attached to one of the pages, but that would have pushed the cost even further past what is already an expensive job.
Click the image to view a larger scale.