A WebmasterWorld thread has isolated a tip on how to increase one's Google AdSense earnings. One tip was bold enough to say a faster server can increase your earnings as much as 25%!
Most publishers in that thread are skeptical about the 25% figure. It is obviously dependent on one's start and finish point. If my server is incredibly slow, then of course, if I speed it up, people might wait for the content to load and they might click on some ads. If they can't see the content or the ads, because the server takes to long, then you would see a 100% spike in earnings. So the numbers are all relative.
Do any of you have more solid statistics on page load time and how it comes into play with AdSense earnings? I would love to see a study done on that on more than just one site.
Forum discussion at WebmasterWorld.