For those of you that don’t know the fibonacci sequence aka the golden sequence is a series of numbers 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144
When you visually draw out the sequence you get this:
Twitters new design takes this spiral into account since the use has shown a friendlier way to present information to the human eye. The fibonacci sequence as integral part of Twitter’s design that’s in use right now on it’s homepage and isn’t the first time that the sequence has been used, Facebook, flickr and many other companies use the sequence when designing user interfaces.
What twitter is doing is called rational spacing and applying the sequence to it. Space management can be the difference between awesome and failure, every inch of space is critical and space must be used for maximum potential. By using the Fibonacci sequence your eyes are focusing on the most important information first and then on.