Cross media campaign management is a systematic solution for effectively managing customer communications across multiple channels. Marketers are exploring techniques to effectively automate communications across customer segments. This webinar is designed to share how marketers and solutions partners are utilizing technology to cultivate prospects. It will explore all aspects from the creation of the concept to lead nurturing to effective results measurement.
Key questions that will be answered include:
1. How are marketers telling their story across multiple channels including social to create communities of brand followers and word of mouth evangelists?
2. What creative concepts work to effectively engage customers and prospects in a dialogue?
3. What techniques work for lead nurturing once the prospect is engaged?
4. How should marketers effectively benchmark and measure results?
Sponsored by HP
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