On June 4, 1943, a murky group of Argentine military officers called the GOU (standing for United Officers’ Group, or Government, Order, Unity) overthrew President Ramon Castillo and ended the Década Infame, or ‘Infamous Decade’ that had begun with the 1930 coup against Hipólito Yrigoyen. The ’43 coup was led by General Arturo Rawson, who served as President of Argentina for a month before being replaced by the more politically minded Gen. Pedro Ramírez.
Ramírez sympathised with the Axis powers in the Second World War, and his inability to successfully maintain Argentina’s neutrality in the face of U.S. pressure led to his resignation and succession by Gen. Edelmiro Farrell, who was viewed by most as the instrument of his charismatic junior, the infamous Col. Juan Perón (with whom we are all too familiar).
This poster produced by the junta incorporates a number of the symbols of Argentine patriotism and nationalism. ‘Liberty’ and ‘Justice’ are proclaimed the principles of the junta, and underneath the date of the coup is announced the ‘Dawn of a Greater Argentina’. The Phrygian cap of liberty, a frequent Argentine emblem, rests atop the scales of justice while the stars of the Southern Cross imply a divine favour over the new regime.
The map of Argentina coloured in yellow includes the British colony of the Falkland Islands and Antártida Argentina, the Argentine Republic’s claimed possession on the Antarctic continent (which overlaps with competing claims by Chile and the United Kingdom). Behind the whole composition, the Argentine Cockade looms ascendant like a rising sun, affirming the text’s proclamation of a new dawn under the nationalist-revolutionary regime.