You've been on both sides of the equation, so perhaps this is a question you're uniquely suited to answer in an area that's become increasingly murky. With so many PR professionals moonlighting as bloggers, v-casters (ie media) and attending FAMs and press trips (especially of the semi-retired variety) and have a large online presence, how can you guarantee their motives, agendas, stay pure when in contact with your clients? Especially when you're a boutique agency and 75% of the room is an LLC on the side doing exactly what you're doing but for someone else? As one French client told me after glancing at a recent media list of potential bloggers we'd sent out, "In France, we don't usually invite the foxes into the henhouse. There are people here that have submitted RFPs to us on many occasion." You hear something like that and it makes your blood curdle... and yet, with the currently diminished state of journalism and the increasingly fragmented media space, how does one navigate that?