The future of B2B Search: Start preparing for Social SEO now
Just when you thought your strategy was defined in SEO, the time has come for us to once again get ready for significant change in how we approach SEO as search marketers. With the recent announcements from Google, the future of search is indeed social in nature.
The weighting of social signals, particularly those from Google Plus sources, will be a major factor that can be used to serve more relevant information to its users. After all, this is how Google will continue to serve its mission “To organize the world’s information and make it universally accessible and useful.”