Introvert Marketing: Success Models May Help You Attract Business Your Own Way
by Marcia Yudkin
Self Improvement Articles
Published on this site: December 4th, 2010 - See
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In my survey of more than 300 introverts, less than half were
able to name a single notable person with their personality whom
they consider a model of success.
One respondent commented, "I guess I have assumed that if
someone is successful enough for me to know of them, they aren't
really an introvert."
It's easy to see how the conviction that success proves
extroversion can get set in people's minds. We're taught that
if you want to be successful, you must get out there and hustle.
And for many people, "getting out there" by definition requires
pushy look-at-me initiatives. So someone who's successful must
have acted like an extrovert, the thinking goes.
Of those who were able to name an introvert model of success,
famous figures that came up included Abraham Lincoln, Ayn Rand,
Bill Gates, Warren Buffet, Eleanor Roosevelt, Jacqueline Kennedy
Onassis, Nelson Mandela, Jane Goodall - and Marcia Yudkin (thank
you for the nominations). I began standing up for introverts in
marketing in the summer of 2009 with my Marketing for Introverts
Having success models may help you untangle apparent
contradictions, such as: How is it possible for radio stars like
Garrison Keillor and acclaimed actors like Meryl Streep or Robert
De Niro to be introverts? How is it possible for introverted
politicians like Calvin Coolidge or Charles de Gaulle to get
elected and remain popular figures? How do Dan Kennedy and other
reclusive marketers get away with being grumpy and inaccessible?
Full-length biographies and journalistic profiles of well-known
introverts are likely to contain incidents that electrify you
with revelations of what's also possible for you.
Having success models may also convince you that the journey to
accept your personal strengths and make the most of them is worth
Chances are there's someone in your industry or profession who
has come to prominence without glad-handling hordes of people at
networking events and without having the gift of gab. I recommend
finding out more about that person as a way of learning more
about how to use your own potential within a specific business
Marcia Yudkin: A bookworm as a child, Marcia Yudkin grew up to discover she
had a surprising talent for creative marketing. She's the
author of more than a dozen books, including 6 Steps to Free
Publicity, now in its third edition, and Persuading People to
Buy. She also mentors introverts so they discover their
uniquely powerful branding and most comfortable marketing
strategies. To learn more about the strengths and preferences
of introverts, download her free Marketing for Introverts