Apigee launched a major new version of Apigee Insights, its big data analytics platform that now enables enterprises to increase customer satisfaction and revenue by predicting and immediately adapting to the needs of individual customers at scale. With Apigee Insights, businesses can apply predictive analytics on fine-grained data and then proactively act on those insights in real-time, delivering individualized services through predictive apps.
For example, a business could use Apigee Insights to predict a customer grievance and then deliver a mobile offer tailored to that customer to improve loyalty. The new Apigee Insights combines predictive analytics and advanced machine learning in a unified platform. It analyzes many types of data to build a comprehensive understanding of each customer.
The Apigee Insights technology platform is tightly integrated with Hadoop. It includes a predictive actions engine with machine learning libraries, advanced analytics and more; a distributed processing foundation for massive scalability and real-time and batch processing; and data collectors that gather 360 degrees of relevant information from interactions across all channels in and beyond the enterprise.