adidas opened its first adidas SLVR store during New York Fashion Week. A cocktail reception to celebrate the opening was attended by over 800 guests.
Located in Soho, the 250 square meter space reflects the values of the adidas SLVR brand, including simplicity, transparency and functionality. Designed with a clean, modern and considered aesthetic, the store presents a unifying backdrop for the collection. The unit is characterized by unique natural elements such as locally sourced wood and felt contrasted by polished materials such as glass and steel. White is the main colour used throughout the space with accents of silver metal giving it a sense of light and fluidity.
Signature elements within all the SLVR stores consist of wooden panelled flooring leading to a highlighted wall, plus specially commissioned wooden chairs displaying the seasonal patterns and colours from the collections.
Following the opening of the first stand-alone store in New York, additional SLVR stores will open in Paris, Miami, Bangkok, and Los Angeles.
Have a look at the interior of the new adidas SLVR Flagship Store after the jump.