Annabelle K Gould
Develops understanding of and sensibility to typographic details used to create effective communication. Focus moves from understanding letter forms that make up words to the complexities of developing phrases, sentences, and short paragraphs with multiple levels of hierarchical meaning. Prerequisite: ART 207.
This course introduces students to the fundamentals of typography through a series of lectures and applied problems. Students in this class will become proficient with typography’s enduring basics: structure, layout, and information hierarchy as well as terms and typeface selection. Projects are designed to help you develop an understanding of, and sensibility toward, typographic details in order to create successful typographic messages. The course will first focus on individual letterforms, then proceed to words, sentences, and short paragraphs with multiple levels of hierarchical meaning.
Student learning goals
Create dynamic typographic compositions that effectively communicate meaning
Understand and use professional typographic terms
Understand the nuances/techniques involved in professional typesetting
Work with grids to organize information and establish an effective hierarchy for the reader
Understand and appreciate the historical evolution of typography and its role in the advancement of western civilization.
General method of instruction
Class assignments and grading