Communication, an AREVA priority
Industrial and social responsibility makes communication a central priority. As the group’s activities can raise questions, AREVA understands and places great importance on transparency, providing information to all. This approach has been formalized in a communications strategy, based on clear principles: to create recognition and to be understood, to provide information and to encourage internal synergies.
A communications strategy based on 4 initiatives
Visibility, education, dialogue, and cohesion: since 2001, AREVA's communication strategy has aimed to respond to these four priorities.
Sports partnerships mirroring the group image
Constant progress, excellence, diverse interests, enthusiasm and, of course, energy: qualities that AREVA uses to govern its sponsorship operations.
The Field Report, a global customer communication campaign
The campaign is a saga told through 24 topics and use dedicated content creation: films, interviews, articles, position papers.