10. Reputation, Customer Turnover Matter
Customer churn, the turnover of clients as a result of a data breach, can have a significant impact on data breach costs, driving them upward, according to the Ponemon Institute. While breach notification rules in the U.S. may have insulated businesses from a significant fallout as the result of a breach, companies that do business globally suffer higher costs associated with data breaches. France experienced the highest rate of abnormal churn at 4.4 percent and Brazil experienced the lowest churn rate, the Ponemon Institute found. The U.S. abnormal churn rate came in at 2.8 percent.