Online start-ups can be an adventure. But sometimes, that adventure can feel like a never-ending roller coaster, as you work to keep your marketing plan-and business–on track. Management, marketing and product-focus are a tough balance to strike when you're building a company. But what if you had a plan to put your marketing strategy in […]
Local SEO is a unique beast for me. For years, I specialized in SEO for ecommerce, but with time and some change, I now find myself working specifically with small local businesses. It's a new challenge that I'm really enjoying. While I've worked with locally-focused businesses before, I now find that I'm spending a lot […]
After the release of Google's Pigeon update in mid-2014, local search became more important than ever. Some businesses – such as those from the jobs, real estate, film and insurance industries – tumbled from their original search rankings. Others were more fortunate, as they had the foresight to implement certain strategies to keep them at […]
What Is (A) Nofollow? Nofollow is an indication that can be added to a link to tell search engines you recommend they not follow that link. Basically to tell them not to pay attention to that link at all. In practice search engines do follow the link but in most cases remove that mention of […]
What Is An SEO Audit? An SEO audit is a process of checking a web site in a number of areas. Primarily, this process aims to ensure that your web site is up to current standards of being search engine friendly (and search engine compliant). You should expect: a detailed analysis on your site's current […]
For a long time directories occupied an important role in the evolution of the web. Before Google and complex search algorithms most of the internet was categorised using Yahoo's original web directory which categorised websites manually by niche and from which the company took its name. Things have changed a great deal since then and […]
Stay consistent. Take predetermined action every day. The habit of frequency fosters both character and almost effortless high quality output.