There’s a great set of slides from Neil Perkin about online communities and marketing. He shows how social media is changing and the impact it is having. How the changes in social media are permanent and having a profound impact upon communications.
I think the presentation is great and, although there are many out there talking about communities and marketing, this is really clear and a good tool to use with people getting used to the changes in media and communications and the opportunities and challenges this is presenting them with.
In particular I like the emphasis on both how social media is actually leading a fundamental change in what we understand by communiciations and marketing, but also on how it is actually a human and not technology-driven change. Social media is exactly that, social.
See Neil’s slides below: