"When you create a strong brand, creating a memorable story is easy. Opportunities to tell your story begin with your employees and radiate outward. Your story goes viral effortlessly."
So says author Gail Kent and she's right. Whether you have employees or not, her advice for creating your unique brand story is useable for any size business. It has to do with values, passion, standing out.
Gail uses the company Zappos as an example to illustrate her points. And there's a great video to watch where Zappos shares its story.
Read the author's tips and start creating your unique story. Enjoy!