BBC One 'Bang Goes the Theory' by Red Bee Media
Red Bee Media has created this new print campaign to promote new BBC One science series, Bang Goes the Theory.
Bang Goes the Theory is a weekday programme for school-age kids featuring a range of scientific tests and experiments that reveal the mechanics of existing theories.
The posters feature brightly coloured images of sensory theories including tickling oneself and pinching oneself to discover whether it has the same effect as if someone else were to do it.
The show is due to air on 27 July.