Demographic characteristics such as race, ethnicity, culture, and socioeconomic status play a critical role in determining health outcomes for youth. In this section, these characteristics, paired with emphasis on community-level programs, are examined in regard to their impact on childhood obesity.
Racial and ethnic minority youth are at particular risk for childhood obesity and often are directly targeted by food marketing efforts through the use of racial stereotypes, celebrity endorsement, and racial/ethnically targeted language. Moreover, these at-risk groups may experience a food landscape different from their White counterparts; one with greater frequency of fast-food and convenience stores and limited access to fresh fruits and vegetables.
This section of Advances in Communication Research to Reduce Childhood Obesity addresses a number of community-level strategies for promoting healthy eating among youth of diverse racial/ethnic backgrounds.
A Look Inside Part V of Advances in Communication Research to Reduce Childhood Obesity:
Chapter 16: Understanding Community Perspectives: A Step Towards Achieving Food Marketing Equity by Grier SA and Lassiter VC
Chapter 17: Latino Youth and Obesity: Communication/Media Influence on Marketing by Ramirez AG, Gallion K and Adeigbe
Chapter 18: Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement by Kramer K, Schwarte L, Lafluer M and Williams JD
- 1. Overview, The IOM Report, and Integrated Marketing Communications
- 2. Legal, Ethical, and Policy Implications of Advertising
- 3. Measuring the Impact of Advertising Effects
- 4. A Global Perspective of Food Marketing and the Role of Place
- 5. Racial/Ethnic Minorities and Community Empowerment
- 6. Communicating About Physical Activity
- 7. Thinking Outside the Box: Finding Solutions to Reverse Childhood Obesity