We thank all the officials and personnel of Max's
who continue to live by the principles laid out by the Filipino food icon Maximo Gimenez
some 67 years ago.
Here's how Wikipedia describes the origins of Max's Restaurant:
"In 1945, after World War II, American troops stationed in Quezon City became friends with Maximo Gimenez, a teacher who had graduated from Stanford University.
Some soldiers came to his
nearby house for a drink or two, until they insisted that they pay for their drinks.
decided to open a café which served chicken, steak, and drinks.
was joined by his
wife Mercedes, sister-in-law Felipa Serrano Sanvictores, his
niece Ruby who managed the kitchen, and her
Ruby's fried chicken proved popular with G.I.s. and locals also began patronising the establishment.
"Encouraged by her
mother to expand the menu and serve more Filipino food, Ruby set up the Baclaran branch along Roxas Boulevard in Parañaque.
They decided to name the restaurant "Max's" after Maximo.