Techniques for analyzing and understanding the world of international business. Students will examine the challenges posed by the multinational firm and the dynamic nature of international business. Oral team projects will complement lectures.
Prerequisite Course(s): Take every course in this group: ACCT-101, ECON-105, and ECON-110 and one course in each group: Group 1 (MGMT-200 or MGMT-201) and Group 2 (MRKT-101 or MRKT-200)
The course is designed to sensitize the student to the cultural antecedents of managing promotional activities in international settings. Of special concern are the areas of advertising, public relations, publicity, personal selling and negotiations. Management of these functions will be investigated within the context of methodologies applicable to "measurement and understanding of cultures, customs and business practices."