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Worldwide demand for Personal Internet Products is increasing rapidly, and will shape the directions of CMOS technology in the years ahead. Personal Internet Products are loosely defined in this paper as communication, computing and consumer products, which are enabled by the Internet: cell phones, PDAs, WLANs, Internet audio/video, ADSL, cable modems etc. Personal Internet Products are based on Digital Signal Processing (DSP) and analog functionality. They are made accessible to billions of people around the globe by intense focus on cost through SOC integration. In the Internet Age, Moore's Law will continue to be a technology imperative for the semiconductor industry. But SOC integration will be an additional technology imperative that drives down the cost of Personal Internet Product to mass market levels. SOC integration for Personal Internet Products requires the integration of analog, power analog, RF and memory onto the digital baseband processor, which is fabricated in high density, high performance, low cost digital CMOS technology. This paper describes the challenges and some of the solutions to achieve this vision.