Prabowo, Stephanie (2008) Factors of international marketing that should be considered in B2B marketing of shrimp industry in U.S. market: a case study of PT. XYZ. Bachelor thesis, Petra Christian University.Full text not available from this repository.
PT XYZ is a marine seafood processor company exported frozen shrimp to United States, Canada, Japan, Europe, and Asia. The problem that company face is fluctuation in export volume to U.S. market. Thereby this research is aimed to identify what factors influence sales volume of PT XYZ. These factors are derived from the international marketing perspective. Hypothesis formulated export volume of frozen shrimp in PT XYZ is influenced by controllable elements (selling price, channel of distribution, product quality) and foreign uncontrollable elements (exchange rate, U.S. inflation, U.S. consumption pattern and U.S. shrimp demand). Model analysis used is statistic of multiple regression. The result shows that export volume was influenced positively by distribution channel, U.S. inflation, U.S. shrimp demand and negatively by selling price.
|Item Type:||Thesis (Bachelor)|
|Uncontrolled Keywords:||international marketing, b2b marketing, shrimp industry|
|Date Deposited:||23 Mar 2011 18:48|
|Last Modified:||28 Mar 2011 21:40|
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