Too often we are concerned with our own approaches, ideas and thoughts. It helps to take a step back and look at the works of others. See how they created, developed and designed. Look into their thought process and ask what were they thinking. Take someone else's viewpoint on your own idea and see what happens. The pretend Q&A you ask yourself will spark a number of ideas. One of them is usually good. If not, you have gotten a bunch of bad ideas out of the way.