When you travel the aisles of any store, it’s the color of the product that catches your eye. For years advertisers and manufacturers have known the importance of color. Red means action, take notice and move. Neon green means renewal, fresh, and lively. Gray is utilitarian, generic and strong. Blue is soothing and cool. Colors tell us a lot about the product. A recent article on INC.com describes more about the study of color and what it means to your brand.
What do the colors of your corporation or brand say to your customers about your company? Are you progressive, hip or stoic and secure? Do the colors you choose for a logo say that. When selecting purple and khaki for the corporate colors of RavenWood Creative, I wanted to center my company on creativity and grounded philosophy that solid marketing and a web presence can help a company succeed.
Purple has been used to symbolize magic and mystery, as well as royalty. Being the combination of red and blue, the warmest and coolest colors, purple is believed to be the ideal color. Most children love the color purple. Purple is the color most favored by artists and represents creativity.
Khaki or tan was chosen because of its rich history of military usage and its an earthy color without resorting to brown. It plays well with purple and also speaks to RavenWood Creative’s emphasis on green or earth-friendly practices and services.