Society Saved by Children: the Role of Youngsters in the Generation of Scandals
Holler and Wickstrom (1999) suggest that social change can be triggered by scandals intentionally created by groups of people who intend to change the current social conventions. I elaborate on their approach, introducing the hypothesis that people's preferences change over time, so that they become less prone to change the more they have adhered to a given convention. This might reflect a process of learning by doing, a process of habit formation and the like. This model should explain why scandals are usually generated by young (i.e. inexperienced) people, and shows that scandals are more likely to succees (a) when the convention being proposed is more efficient than the existing one, and (b) when the process of learning by doing relatively slow.
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Volume (Year): 19 (2002)
Issue (Month): ()
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