we attempt to start product concept development of any type we first
get educated: By you, your customers, your current suppliers, your
competitors, and any other place that we can learn about your industry.
Product Design concepts are more than just pie in the sky ideas.
We use formalized techniques to turn the education, information,
and ideas that we collect into concrete product concepts. Concepts
are supported early on with our software tools to get a strong feel
for a concept's reaction to a number of potential situations. Extreme
value testing is conducted to help determine which concepts are
most tolerant to design, production, and user environment variables.
Our concept generation phase also collects the types of information
that make detailed design and engineering easier, faster, and less
can make or break a product. Only the strongest and rarest new product
concepts can swim against a strong trend, conversely a marginal
or "me too" product may be able to swim along with a favorable
trend for a long and profitable life cycle. Knowing this, we spend
time attempting to learn which trends in your industry are rising
and which are dying so that we can attempt to "Ride the Wave"
of a rising trend.