Here's the blurb:
Pharmaceutical marketing groups have found themselves facing many challenges in maximizing the profitability of their products.
Many of these challenges are persistent problems experienced throughout the entire pharmaceutical industry. However, it is no surprise that companies address these obstacles in various ways.
Cutting Edge Information (CEI), a leader in pharmaceutical business intelligence, provides guidance on how to overcome many of these complexities through its extensive pharmaceutical marketing report library.
Take a look at what they already offer.
Here are Insiders' initial suggestions for some more great modules:
Disease Mongering: using fear and confusion to generate greater profits
DTC: how to make healthy people worried enough to "ask their doctor"
Whistleblowing 101: a living breathing case study
Making extra profits from Medicare and Medicaid: The Margaritagate way
Healthcare Fraud: learning from the losers
Practical ghostwriting: who should be paid and how much
Scruples and Ethics: how to avoid these character flaws when recruiting researchers
Feel free to add to this list!