It never fails. The formula must be set in stone somewhere. Never appeal to men when selling anything that’s used to tidy a house! And I get it; I do. Men and women are not equal on the home-front. Women do more housework than men, and are still responsible for most domestic chores when they live with a man. It’s understandable why a company would market directly to those people who are most likely to use their product in the first place. But it doesn’t have to be so fucking insulting. They aggressively push the wife/mother = maid narrative, and the actresses in the commercials are always ecstatic when they get the opportunity to do laundry.
One Lysol commercial is particularly egregious. Mom arrives home to find dad and the kids turning the family kitchen into a salmonella lab. Unacceptable. Dad turns around and shrugs his stupid shoulders. Cut to mom wiping all kinds of nasty substances off various kitchen surfaces. Everyone has a good laugh. The end. Why couldn’t dad clean that mess up?! They could just as easily have shown him reaching for the Lysol after a fun afternoon of culinary experimentation.
Men cleaning house are presented as a fantasy. I would be loyal for life to any company that presented them as a reality in its advertising.