Apple I (1976) - Apple's first product was a computer for hobbyists and engineers, made in small numbers. Steve Wozniak designed it, while Jobs handled the funding and marketing. Photo: Flickr/manuel
Apple II (1977) - One of the first successful personal computers, the Apple II was designed as a mass-market product rather than something for engineers or enthusiasts.
Lisa (1983) - Jobs' visit to Xerox's research centre in Palo Alto inspired him to start work on the first commercial computer with a graphical user interface, with icons, windows and a cursor controlled by a mouse.
NeXT computer (1989) - After being forced out of Apple, Jobs started a company that built a powerful workstation computer. The company was never able to sell large numbers, but was influential.
Macintosh (1984) - The Macintosh had a graphical user interface, leading to "desktop publishing". It was cheaper and faster than Lisa, and had the backing of a large advertising campaign behind it. Photo: Flickr/stevegarfield
iMac (1998) - In 1996, Apple was foundering and the radical iMac was the first step in reversing the slide. It captured the imagination just as people across the world were having their eyes opened to the benefits of the internet.
iPod (2001) - It wasn't the first digital music player with a hard drive, but it was the first successful one. Apple's expansion into portable electronics has had vast ramifications
iTunes store (2003) - Before the iTunes store, buying digital music was a hassle, making piracy the more popular option. The store simplified the process and became the largest music retailer in the US in 2008.
iPhone (2007) - The iPhone did for the phone experience what the Macintosh did for personal computing - it made the power of a smartphone easy to harness. Photo: Steven Siewert
Pad (2010) - Dozens of companies, including Apple, had created tablet computers before the iPad, but none caught on. The iPad finally cracked the code, creating a whole new category of computer practically by itself.
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