To be a market leader providing quality footwear and allied products. To strivefor excellence and global recognition by continuous improvement, innovation,dedication and growth.
To be a result oriented and profitable Company by consistentlyimproving market share, quality, diversity, availability, presentation,reliability and customer acceptance.
To emerge as a growth oriented concern ensuring optimum return andvalue addition to its shareholders.
To ensure cost consciousness in decision-making and operationswithout compromising the commitment to quality.
To create an efficient resource management and conducive businessenvironment. Evolving an effective leadership by creating a highlyprofessional and motivated management team fully equipped to meetany challenge.
To keep abreast with modern technology and design to optimizeproduction and enhance brand image to attain international recognitionfor the company’s products.
To adopt appropriate safety rules and environment friendly policies.