Style frames design, part of a pitch for Aljazeera weather section.
We created an abstract design that’s on one hand easily associated with Aljazeera channel ID and spontaneously recognized by a viewer, keeping it smart - artistic - edgy - human centric.
The concept supposed to highlight different weather conditions in different locations. Therefore we have proposed and created multiple islands, connected by tree bruches. In each scene, weather changes via different landscapes and human activities effected by weather (spring, summer, autumn and winter).
The idea behind the graphic style for this concept was how weather playes big rolles in human activities as will as the envionment .
We understand that this peace needs to fit within a serious news channel, and the biggest challenge of this job is presenting original and very different treatment from classical weather idents.
Special thanks to Ramzan Alnoimi and Luis Branco!