CSR: Turning Purpose into Return with Jens Bang and Craig Bida
Today’s global business environment is a blur of stakeholder demands, increasing expectations and competitive hurdles. Now, companies must prove progress beyond purpose to demonstrate economic and social return to all vested stakeholders. How are leading companies proving a spectrum of commitments that make meaningful differences for their business, brand and society at large? Join Cone Communications CEO, Jens Bang, and executive vice president of Social Impact, Craig Bida, in a thought-provoking discussion of how best-in-class companies are turning purpose into return.
Communicating From Why with John Davies
Every single person, every single organization knows what they do, 100 percent. But very, very few people or organizations know why they do what they do. By "why" I don't mean "to win” or “to make a profit." That's a result. By "why" I mean: What's your purpose? What's your cause? What's your belief? What gets you out of bed in the morning? And why should anyone care? Most companies never share a why. But the inspired leaders and the inspired organizations, regardless of their size, regardless of their industry, all think, act and communicate from why.
Communication Simulation: Gaming It Out with Alan Kelly
Would Virgin Airways put pilots in planes without putting them first in flight simulators? Not today. Would Navy Seals green-light a mission without simulating a surprise? Unlikely. It’s about limiting risk. Maximizing investment. Exploring options. And achieving the right outcome. So why aren't you, a professional communicator, doing the same with your team? Join Alan Kelly, Founder and CEO of Playmaker Systems, in an eye-opening exercise that cuts the ribbon to a new frontier – Communication Simulation. Using the standard U.S. Dept. of Defense wargame model, attendees will compete and collaborate as role players in two popular cases of business and politics. Using Playcaller, a first-of-its-kind communications strategy app, they’ll pinpoint and game-out their best options for success. Tuesday’s session: Gaming out a reputation crisis; Wednesday's session: Gaming out an election's Hail Mary.
Integrated Reporting: An Opportunity for PR with Daniel Tisch
There’s a quiet revolution happening in corporate reporting, promising benefits for those who lead organizations, those who invest in them, and those who communicate their stories. It’s called integrated reporting – the presentation of an organization’s strategy, governance, performance and prospects within its full commercial, social and environmental context. The goal: to give shareholders and stakeholders alike a truer picture of how the organization creates value over time. Integrated reporting is too important to be left to the accountants alone! Join Global Alliance chair Daniel Tisch, the PR industry’s representative on the International Integrated Reporting Council, for a discussion about how the public relations profession can make the most of this opportunity.
PR measurement: Size Isn¹t the Only Thing That Matters with Ian Lipner
Ask someone to measure something, and the first thing they¹ll likely do is look for a ruler, or a tape measure, or maybe a scale. Perhaps it¹s due to human nature, but all of us have a bit of a measurement bias. We spend way too much time quantifying things only in terms of amplitude. How big is it? How long is it? How wide? How heavy? The public relations field was long guilty of this same bias. For years, when asked to measure our results, we responded with the number of clippings we placed. If our stack of clippings was taller than our peers’, we won. Fast forward a few years and we¹ve learned quite a bit about measurement with the arrival of the Internet and social networks. This session will explore: Why volume metrics alone don¹t tell the entire story; What a more comprehensive approach to measurement looks like; The importance of KPIs; and Some of the tools to help you measure.
Storytelling with Dominic Payling
In our noisy world the attention needed to create awareness, to change a reputation, or simply to sell more stuff, is worth more than ever. So what story should your organization tell to achieve one or all of these? Who should tell it? And where and how?
Trends in Eastern Europe That May Lead to Changes in the West with Maxim Behar
The public relations business in the Eastern part of Europe had changed in the past decade. In some cases, transparency, ethical precepts and innovations in social media seem to evolve much faster and easier in the countries where PR business is new and fast-developing. What are the lessons that the developed markets can learn from the East, and what are the areas where the East continues to lag?
The State of Reputation Management in LatAm with Luisa Garcia and Jorge Cachinero
Three major paradigm shifts are currently taking place within the corporate and financial worlds: Firstly, a revolution of communication and information technologies is providing citizens with a power that was previously restricted to traditional mass media. Secondly, the continuing financial crisis is challenging the credibility of governments, institutions and corporations. And thirdly, business models are no longer acceptable unless—in addition to a fair return to their shareholders—they create share value for all stakeholders. This panel will explore how these shifts are playing out in the dynamic Latin American markets.
Sustainability as a Critical Measure of Business Reputation with Luke Lambert
When stakeholders assess a company’s reputation today, they also want to understand how well a business manages its environmental, societal and governance performance. This broadened definition of sustainability is one of the standards by which an organization is judged for its preparedness to compete under modern business conditions. As a result, we are seeing growth in sustainability reporting from global businesses, increased attention on sustainable development from mainstream investors and employee demand for a culture of heightened corporate responsibility. Gibbs & Soell CEO Luke Lambert will facilitate a discussion on best practices for engaging with the front lines of sustainability stakeholders and will share results of the third edition of the G&S Sense & Sustainability Study.
The World’s Greatest Brands in 2020 (and How PR Can Influence the List) with Mark Choueke
There are few sources of competitive advantage that cannot be duplicated by your competitors. The world’s great brands of 2020 and beyond will be those applying focus to managing intangible assets: brand and reputation, entrenching leadership and values, investing in creativity and content and developing inspired relationships and trust with all their stakeholders. PR is ripe to lead if it aspires to but a step-change is required. The discipline must look to managing the intangibles that affect not just reputation but cash flow and capital value; which can drive advocacy, build communities, inspire movements and create cultural, social and economic change.