Users have the ability to join, vote and/or create a photo-based virtual 'flashmob' created around hash-tagged ideas or initiatives (ex: *#SundayFundaySelfie). Users of the app then vote on images submitted around the Ginx initiative to crown an individual "Star" of the TAG for a moment in time.
So whether you have a funny thought or idea (ex: *#BestVegasGroupPose) or an important branded initiative (ex: *#BostonMarathonFinisher), Ginx allows you the ability to join it, create it or own it by being voted “Star” of that TAG!
After a user browses their feed for Ginx'd tags that interest them:
1. They can click on a (*#) to join by uploading a photo relevant to the TAG title,
2. They can click on a (*#) to vote on images or simply browse,
3. Or they can create a (*#) around an idea, initiative or event.
Brand's can also create a Sponsored Ginx and reward the "Star."