November 12, 2012
The Coming URL Gold Rush
Lydia DePillis, The New Republic
The Internet, as boundless as it seems, has at least one significant limit: Its inventory of addresses. There are only so many URLs out there—variants of just a few dozen well-known domain name extensions, from your plain-vanilla .com to the comparatively edgy .fm. The domains are administered by different entities, each with their own rules.