Paying Attention (or Not) to the Flickr Daily Zeitgeist (3 tags)
Perhaps the most complex operating system in the world is the human brain. In Mind Hacks, authors Matt Webb and Tom Stafford use cognitive neuroscience to present experiments, tricks, and tips related to vision, motor skills, attention, cognition, and subliminal perception. In this article, they explore how elements of web pages attract attention and influence reading. They then apply some of the ideas from their book in the examination of one such element, an animated photo-sharing widget, the Flickr Daily Zeitgeist.