Language in FDA's letter regarding graphic images and the product logo appearing in the detail aid caught my attention:
- Graphics of a woman and child with a cork in each nostril [my emphasis] on the front of the sales aid and the contrasting image of the same woman and child without corks in their nostrils on the back of the sales aid.
- The tagline “Unplug with” in conjunction with a graphic of two loose corks [my emphasis] and the Patanase logo
Of course, the "after" image shows the mom and boy without the corks up their noses and smiling:
Usually, FDA's letters often tell pharma marketers who overstate efficacy to "put a cork in it"; i.e., stop making false claims. But, in this case, FDA would rather that Alcon just get rid of the corks altogether!