You put cheat in quotation marks in the title.....guilty conscience much?
A pretty great man once said,
"no matter what you do day to day, you are either making a stand for excellence or mediocrity. Excellence matters."
So play with a sense of honor and integrity because at the end of the day excellence does matter, even if you are only excellent at being a stand up guy who got used for a target. It's still better than being a mediocre douchebag.