No doubt you’ve seen those folks on street corners waving around signs and giant arrows attempting to entice you to patronize a nearby store. I have to believe they earn minimum wage. The job doesn’t demand a lot of skill. These human ads often have some shtick. Costumes are common. Maybe they wear a sandwich board or have a prop of some sort. It’s dreadfully dull stuff.
Traditional advertising diehards practically invented the two-martini lunch, but the old saps have been shunned from today’s meaningful marketing shindigs. To get their kicks, they mostly go to bonfire parties and burn their clients’ money.
Meanwhile, us new media maniacs are partying hard on content marketing.
The cork’s been yanked. Everyone’s tipping a glass.
And what a buzz. This gloriously intoxicating content marketing cocktail, this newly discovered recipe—two parts education, one part search, one part social—with an optional splash of advertising.