From the Lausanne Movement Global Conversation, A Fresh Approach To Witness For The 21st century: A Global Perspective, by Rebecca Manley Pippert & Bishop Benjamin A. Kwashi:
There has been a tendency in the West to focus evangelism training on simply learning techniques. But techniques do not motivate us at a deeper level. Nor are they effective in building authentic relationships. This isn’t to diminish the importance of offering practical help. But the practical must be framed within a deeper theological understanding. Our effectiveness in witness does not come from learning new methods but from understanding the message. Our freedom to witness comes from understanding the author of the message, God Himself! In other words, our theology must impact our methodology. Understanding the character of God will be the deepest motivation possible for witness. Knowing Christ well drives us to want to make Him well known.