Persuasion Through Advertising
By Emy Lopez
- Grades: 6–8
Students will learn about visual and written persuasive techniques, and apply these techniques to create an advertisement for a product or service.
- Understand the meaning of "transfer," "catchphrase," and "catchwords" in persuasive writing.
- Create an advertisement by applying the learned persuasive writing techniques.
- Present the advertisement to the whole class.
- Analyze and discuss the persuasive techniques that were used in various advertisements.