Experience and Expertise Permits Higher-level Outcomes Measurement Plan Design
Each CME/CE activity or initiative has unique characteristics that need to be taken into account when developing an effective outcomes measurement plan. These include the level of design (knowledge, competence, performance, patient outcomes), the nature of the content, data collection options and capabilities, the budget, estimated response rates to “follow-up” surveys, commercial supporter expectations, etc. Taking all of these into account, Improve CME designs customized outcomes measurement plans based on Moore’s Levels, using multiple quantitative and qualitative methodologies, and summarized in an outcomes measurement section ideal for inclusion in grant requests to commercial supporters.
Outcomes Measurement Design includes:
- Review of your needs assessment, learning objectives and educational tactics
- Development of a written Custom Outcomes Measurement Plan
- Description of Improve CME fees
Improve CME Impact Factors
- Custom designed outcomes measurement plans centered upon your organization’s unique needs and objectives
- Careful consideration and response to expectations of commercial supporters
- No up-front fee for development of the plan—you only pay for plan development if the grant request is funded and you contract Improve CME for the outcomes measurement project work
Applicable Case Studies
Improve CME has a case history that exhibits our expertise in CME/CE Outcomes Measurement Plan Design.
A Medical Education Company
A medical education company wanted a comprehensive outcomes measurement plan for a CME initiative consisting of multiple sets of live symposia and workshops, a variety of Internet-based CME activities in different formats, and several printed enduring materials CME activities. The company intended to continue the initiative over several years.
After careful review of the draft grant request, including the needs assessment, learning objectives, and educational tactics specifications, Improve CME drafted a 4-page outcomes measurement plan for the company’s review, along with detailed pricing. Further assistance was provided to describe how the outcomes measurement was integrated into the instructional design of the CME initiative. After consulting on final specifications, the medical education company incorporated the outcomes measurement section and finalized the grant request for submission. Support from multiple commercial interests was obtained. Outcomes measurement was implemented in close collaboration between Improve CME and the medical education company, resulting in impressive results demonstrating changes in knowledge and competence that were presented to the supporters in conference calls and live meetings. Outcomes measurement for each subsequent year of the initiative built on the success of the previous year, and was enhanced to subsequently measure changes in performance and patient outcomes using both subjective self-reported data and objective national-scope medical claims data.