When people say, "Oh I get it... it's the Sims for marketing," our client, ThinkVine cringes a little because it makes what they do seem so simple, like a game. But truth be told, that explanation makes sense to those who don't yet fully appreciate the power of the technology. Can you imagine a world where mathematically-generated consumers allow marketers to run a multitude of cost-effective media simulations? Sound like a game to you?
OFC was hired by ThinkVine to refresh their brand identity, as well as, create a new website and product demos that would ultimately drive the look and feel of their software.