Google launched an ambitious and certainly unique marketing program with Click to Call, however, like many of the Google advertising programs, can be subject to abuse by competitors and others.
For a brief time yesterday (November 21, 2006), TechCrunch speculated that Google had removed its Click-to-Call function on Google Maps, due to prank calls. The post was later updated to confirm the function was still in place.
It does raise an interesting question about the potential for abuse. What is to stop someone from simply clicking dozens of links and entering the phone numbers of friends, enemies or premium numbers?
What’s the difference between clicking on your competitor’s ads and typing in your phone number?