Ticketmaster is in the process of changing its verification process used to purchase tickets online, reported the Huffington Post.
Captcha, which stands for "Completely Automated Public Turing test to tell Computers and Humans Apart," has a reputation of being hated by users on the Internet, due to its difficult comprehension even by humans.
In hopes of creating easier access to purchase tickets, Ticketmaster plans to implement software created by a New York based company called Solve Media, said BBC News.
The new software has the same use as Captcha--identifying whether the user is human or automated--but its ease is much more geared towards human accessibility. Instead of difficult-to-decipher words, the new software will have common phrases or multiple choice questions with answers that humans should be easily able to answer.