I want to put some procedural stuff like html in a variable;
Normally we do this:
<?php $my_var = ' <h1>some header</h1> some text. '; ?>
Now I want it to look like this:
<?php $my_var = ' ?> <h1>some header</h1> some text. <?php '; ?>
So that we open a php code, declare a variable, do some stuff outside php, and then reopen php code and close the var and we get that stuff that is outside php, we get it inside that variable.