Mobile advertising solutions that fuse location-based audience targeting, proximity data and offline analytics drive foot traffic, boost in-store sales, grow engagement and generate impactful returns.
Bluetooth technology allows in-store beacons to communicate directly with beacon-enabled smartphones, giving CPG marketers the ability to accurately link exposure and engagement metrics to consumer behavior – down to the aisle.
In our February 4th Webinar, Verve Chief Marketing Officer John Haake shed light on:
- How geo-aware mobile technologies are shaping the future of mobile advertising and paving the way for more dynamic creative formats.
- How device-level purchase data can increase ROI.
- How location-powered mobile campaigns produce unparalleled data and insight on purchase-level transactions and store-specific foot traffic.