Website optimization and redesigns can be overwhelming to achieve with such an abundance of web tools and techniques out there. Finding the right one was the challenge of travel/vacation site, Gatlinburg.com, while trying to improve their key website metrics.
for a FREE webinar revealing how Gatlinburg used ClickTale’s In-Page analytics solution to drastically improve their website’s performance.
About Case Study
Following the new redesign launch of Gatlinburg.com, visitor bounce rates increased while downloads, the crucial conversion rate of the website, dropped significantly.
They needed answers as to why their new, improved site was failing to reach business goals.
After teaming up with Paramore and ClickTale, learn how the travel site was able to:
- Effectively see their visitors’ online behavior and understand customer intent
- Implement an effective and efficient redesign/optimization strategy that achieved both customer and business goals
- Radically improve site performance, including increased conversion rates