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Under the two-year agreement commencing in June 2011, Panasonic will undertake communication and educational activities that promote the conservation of World Heritage sites and raise awareness of the 40th anniversary of the UNESCO World Heritage Convention in 2012. The activities include Panasonic's sole sponsorship of “The World Heritage Special" to be aired on the National Geographic Channel in 183 countries and areas, as well as educational initiatives for the next generation that involve the provision of Panasonic's 3D-related audio-visual equipment and technical support. Site visits and various contests for children will also be held, sharing the importance of conservation with younger generations through real-life experience.