Five key moves for increasing visits to your customer’s website, according to GlobeTrade.com founder Laurel Delaney
Quality, compelling business-related content is everything! Mix it up and keep it fresh. Consider adding a blog – it can works wonders for driving traffic – but if you do, updating at least twice a week is a must.
Tag words are key.
More than just the name of your business, these are the words people will most likely search for when they’re looking for a business like yours. For instance: For GlobeTrade.com, my tag words are “going global” and “expand international.” Ask your web host provider for help here.
Links make things happen.
Link – inbound and outbound – to popular, trusted and reputable sites. It works both ways.
Videos raise rankings.
And they’re even more effective on a home page; “sticky” videos have a way of engaging users. Put some thought into a bell-ringing name for your video features!
Do something amazing.
Remember, you can do everything imaginable to increase your SEO, but what matters most is your reputation. So manage it.