Promoting e-Health resources: lessons learned
de Quincey, Ed, Kostkova, Patty and Jawaheer, Gawesh (2012) Promoting e-Health resources: lessons learned. In: Szomszor, Martin and Kostkova, Patty, (eds.) Electronic Healthcare: Third International Conference, eHealth 2010, Casablanca, Morocco, December 13-15, 2010, Revised Selected Papers. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering (69). Springer Berlin Heidelberg, Berlin, Germany, pp. 103-110. ISBN 9783642236341 (doi:10.1007/978-3-642-23635-8_13)Full text not available from this repository.
The increase in the number of online health resources and in particular medical digital libraries has made a wealth of information available to health professionals. Previous research has mainly concentrated on the usability and development of the resource but often, the continued promotion of the site and how to increase the levels of usage over an extended period are overlooked. In this paper we present a number of factors that have influenced the levels of usage on the National electronic Library of Infection (NeLI) family of websites. These include active promotional techniques such as attendance at conferences and eNewsletters but also passive factors such as referrals from other sites. The impact of these factors on usage levels of the sites are detailed and discussed further.
|Item Type:||Book Section|
|Additional Information:|| First published: 2012.  Published as: Szomszor, Martin, Kostkova, Patty and de Quincey, Ed (2012) Promoting e-Health resources: lessons learned. In: Electronic Healthcare. Third International Conference, eHealth 2010, Casablanca, Morocco, December 13-15, 2010, Revised Selected Papers. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering (69). Springer Berlin Heidelberg, Berlin, Germany, pp. 103-110. ISBN 9783642236341 (doi:10.1007/978-3-642-23635-8_3).  ISBN: 978-3-642-23634-1 (Print), 978-3-642-23635-8 (Online).  Series ISSN: 1867-8211 (Print), 1867-822X (Online).  This paper was originally presented in "Session 6: Knowledge Dissemination and Training" at the Electronic Healthcare Third International Conference, eHealth 2010, held from 13-15 December 2010 in Casablanca, Morocco.  The book is published within the series: Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering.|
|Uncontrolled Keywords:||medical digital libraries, weblogs, promotion, swine flu|
|Subjects:||Q Science > QA Mathematics > QA75 Electronic computers. Computer science|
R Medicine > R Medicine (General)
T Technology > T Technology (General)
|School / Department / Research Groups:||School of Computing & Mathematical Sciences|
School of Computing & Mathematical Sciences > Department of Information Systems & Digital Media
|Last Modified:||30 Oct 2013 12:28|
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