D C Thomson may be known in the corporate world but I am willing to bet that the majority of genealogists don't have a clue who he is and why on earth Bright Solid would choose that for the name of their company. For those who are curious, D C Thomson is the media company owner.
Dundee-based media company owner
Bright Solid didn't ask for my opinion but if they had I'd have advised them to take a look at Ancestry.com's attempts at re-branding over the years. Does anyone remember the Generations Network?
It's usually a bad idea for a company to change it's name. All it does is confuse their customers. To be honest I always thought the name Bright Solid was odd but I finally got the name straight. Now I have to learn their new one.
For more details see the Bright Solid post The Future of Family History is Digital
Credits: "Man And Question Mark" by Master isolated images on FreeDigitalPhotos.net