This began as a modest inquiry into product virality which I posted to Quora (see link at right). A few weeks later and it’s turned into a full-blown study complete with a step-by-step breakdown and a model.
In the paper I break virality down into a step-by-step process:
- Sharing Mechanics
- The Invitation
- Landing Page
- Deepening Engagement
Each phase is illustrated with examples with a discussion of the bigger design patterns at work. The design patterns are then linked to a spreadsheet model. There are two documents at right. the first is a twenty-three page pdf, the second is an Excel spreadsheet.