Traffic congestion is a global and growing issue, which impacts the travel times to go from one point to another and thus affects many businesses (geo-analysis, geo-marketing, emergency services, logistics, transportation…). Real-time and historical traffic data provides information about how travel times on specific road segments change over time. Therefore, it’s crucial to incorporate accurate traffic data into your road network analysis since it will affect your final results enormously. If you are planning a route and don't include traffic data, your expected travel and arrival times could be far from accurate. Moreover, you might overlook alternative routings that save time by avoiding the slower, more congested roads.
TomTom’s historical and real-time traffic information can be integrated seamlessly in ArcGIS, allowing you to analyse, model and visualize the travel times and routings on road networks smartly.
In this webinar, presented by Jeroen Brouwer, you will discover:
- Various applications for which TomTom traffic data can be used in ArcGIS
- How TomTom traffic data can be integrated into ArcGIS
- How you can set up different analysis, model and visualize them (isochrones, average travel speeds/travel times,…
- When you need to use historical versus real-time traffic data
Who should attend?
GIS analysts, transportation managers, logistics managers, geo-analysts, geomarketeers, transportation managers, head of emergencies,…