- Some 8% of adults – whom we call Digital Collaborators – delve deeply into digital lifestyles to collaborate with other users to create content and express themselves online.
- Another 7% – the group we’ve named Media Movers – use their information gadgets as a platform to share digital content with others.
- Another 9% – called the Roving Nodes – employ mobile connectivity to enhance personal productivity.
- For others, the tools of connectivity produce tensions. One group we call Ambivalent Networkers is made up of 7% of Americans who like to use mobile connections for social networking but sometimes lament being so available to others.
- An additional 8% – the Mobile Newbies – are just becoming accustomed to using cell phones, but thus far like very much how mobile devices help them stay in touch with others/
- The remaining 61% of adult Americans are the stationary media majority.
Many in these groups are content to be tethered to a broadband connection for communication and information gathering. Members of the five groups that make up the stationary media majority use their mobile devices mainly for phone calling, rarely for internet access, and often find incoming messages intrusive.
Internet Typology: The Mobile Difference
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