The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.
From travel to news to commerce, smart businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.
This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It explains for listeners how to rebuild their businesses around social behavior and create products that people tell their friends about.
©2011 Paul Adams (P)2011 Audible, Inc.
It was my first audiobook ever and I listened to it to and from work everyday. It was easy to understand, well read and detailed enough. Yes, it is a high-level book but the author states that and this was what I needed.
The amount of compelezity and detail was just the right amount! Enriched with lots of further reading suggestions and quicktips to summarize!
Social Media - How to begin
The only improvement to any audio book might be, giving a list of the
More about the how social networks will change the way we interact.
The reference to the social web is misleading as the main subject is about social interaction and how this impacts on marketing strategies.
That everyone is a potential influencer
While the presentation includes interesting perspectives on 'social' it is very frustrating to have to listen to 20 referenced papers at the end of chapters. I ended up wondering if I shouldn't be going to those documents and tuning out after the first few minutes of the names of papers and authors frequently going back to the 1970's. While it makes the listener feel like the words are founded in fact it will take persistence to get through this.
The social part of human activities are deeply entrenched as social media discovers how those will be reflected.
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