So far on your blog, you might have done everything right, everything that you were advised to do.
But why is that you are still not getting results with your blog? Crazy fans are not following you, readers are not hanging on to every word and your comments section looks barren?
There might still be one thing missing from your blog, one thing that people come to your blog for – YOU.
There is Too Much Info on the Net, so Why You?
Internet is littered with blogs churning out pieces of information at rapid speed. These blogs might have some readership, but they never reach that cult status they so wish for, unless they are considered a resource guide for all bloggers.
What is it then the other successful blogs are doing? What do all these blogs have in common?
A strong voice.
When you go to their blog, you can see their personality oozing off the screen.
When you are reading their posts, you know only they could have said that. They sound so real that you feel as if you just had a conversation with them.
You come to know little tidbits about their lives, their quirks, their pet peeves. You have a sense of their views. You know their language – it evolves and yet its still very much them.
Their passion, their personality and their language: all translate as an authentic voice on the page. You cannot have enough of that. Not only you love it, you have to share it with others too.
In spite of all the talk about writing in your niche and staying on your topic, they sometimes go off course. And people still hang around – they still pay attention. Only because they are not only coming to the blogger for information – they can get it from anywhere – what they wanna know is what the blogger has to say about that.
Develop a Sense of Connection with Your Readers
The easiest way to develop a sense of connection is to weave the post around a personal story and take that lead to write something that will help your readers. You don’t have to do this in every single post as every post might not require that, but do it frequently.
When you start off with little stories about events that happened in your life and then draw on them to write your post, they come alive. People know exactly where you are coming from, in fact they feel as if they were there with you all along.
They are eager to let you know that they have understood; they are happy to offer their responses to any questions you might have posed. They would be dying to tell you about their experiences as you have shared yours.
Remember not everything is about you though. Share what you have got, but always take interest in your readers. Listen to what they are saying to you. Are you enriching their lives with your stories, are they reporting any results, lack of? Are they wanting more, less? Always listen to them and you will stay on track.
Make Your Posts Stick
Initially every ’7 tips to do this’, ’9 ways to do that post’ will catch your eye and you will open up the email with much anticipation and excitement.
You probably leave a comment as well.
Pretty soon, the rush will begin to die as you catch yourself thinking – oh, no, not another list post. Lists of information get old pretty quickly – unless they have your unique perspective to make it really interesting.
If not done properly, reader will quickly realize that something is missing – a spark – a sense of connection.
That connection comes from you – the author – taking the time to make the post a bit personal, inject your personality in the post, make it your own.
When your visitors read that post, they know only you could have written that post because you are a passionate believer of what you are saying. They really get a gist of you from your posts – its as if you and them are friends.
Start with a story or an anecdote, lead into your body of the post and prove your case. Go narrow, go deep.
Posts with bunch of tips get bookmarked; stories are remembered, responded to and retold.
Make one point per post – make your post memorable
You only follow a blogger when you like them as it is impossible to do it otherwise.
Here is a Little Test
Whenever you come across a great guest post on a blog, do you feel like looking for its author’s name?
Who is this person who has written this gem of a piece? What else have they written, what more can I know about them? Do you want to know these things?
If the post causes that reaction in you, it means that the author has their done their job well. It’s time for you to do the same.
Go on leave your mark on the blogosphere, we are waiting.
What attracts you to a particular blog? Why do you sign up for updates? Amongst so many blogging blogs, writing blogs and personal development blogs, what makes one stand out for you? Is having a sense of connection with the author important to you as a reader and vice versa? Share your views in the comments below.
Have you taken my 3-minute Client Attraction Quiz? Check it out now, it’s awesome!