I recently observed a group of branding professionals brainstorming ideas for a luxury brand. They used a host of inspirations to hopefully inspire a sense of exclusivity and quality. These included Mercedes, Mont Blanc, Apple, and several fashion brands. The design of these conveyed luxury. I wondered how this is applied in the field of UX.
Imagine you are designing a site to convey similar characteristics to luxury products, the feeling of excellence, specialness. (Referring to quality in the sense of luxury.) i.e. The doors of a Mercedes and a Chevy both close but the Merc is designed to feel better.
I am not just thinking about aesthetics (as that might a question for a different board) but in different facets of the design and it's effect.
Can UX help achieve a feeling of luxury? If so, are there good analogies that might help communicate this to clients?