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SaaS WCM Platform: Speed Marketing Campaign Execution, Ensure Site Availability
For most organizations, websites are the heart of marketing initiatives. Through your website, you can connect, engage, and build relationships with your customers and ultimately drive your bottom line.
In order to do so, however, your website needs to be highly available and provide a positive customer experience.
Ciena, a telecommunications company, was utilizing an outdated WCM system that was unreliable and inefficient. Website downtime was a problem, causing security risks and costing an estimated $30,000 deficit.
Inside this case study, find out how Ciena mitigated these challenges by implementing a cloud-based, user-friendly WCM platform.
Read on to learn more.