No one made them pay X ... no wait, that's EXACTLY what they did...
Subliteratus, the key word in "price fixing" is "fixing".
If you mean that no-one was forced to choose to pay the fixed price, then you are right, but the whole point of price fixing is that customers were MADE to pay a higher price than normal market dynamics and competition would otherwise have required them so to do.
And now the consumers get to pay all over again, as the manufacturers will have to absorb the fine in current prices.
Way to go EU.
Mines the one with a Sony Bravia in the pocket. Hopefully that was expensive because it was a quality product (so it seems to be).