“Ardent Training Systems is the tactical firearms and combatives training system of Paul Wages. The website is still under development.
Ardent – means “burning” so it’s an allusion to firearms and the determination of a warrior’s psychology. The shape combines the look of an “A” with that of stylized, machine-like flames. The overall shape is also reminiscent of a sharp or bladed weapon (the training system also incorporates elements of knife fighting).
The values of the brand are communicated without resorting to traditional firearms iconography.”
Designer: Alex Villegas