Anthropomorphic mascot promotes better health through improved nutrition and sports but not, apparently, physical safety and common sense as J. Slice' shattered skull and exposed brain can attest.
From the National Watermelon Promotion Board's J. Slice saves the Planet from Professor Junkfood (2003). I remember 2003. It was all about our precious snowflakes wearing protective equipment and preventing traumatic injury. How did this get approved? To find out, click here for the The Senses-Shattering Secret Origin of J. Slice!