Jared Spool discusses why promises are the key to user experience.
Jared Spool explains how storytelling is the core of design communication.
Jared M. Spool walks us through a scenario to improve the customer service reservation system for a hotel chain.
Jared Spool discusses how creating working scenarios and employing a studio workshop make for a great process to get to solid innovative designs.
Kim Goodwin focuses on 2 questions: Do you need data to effectively do scenarios and what's the difference between scenarios and storyboarding?.