Change in Rank
We understand the importance of hiring an online marketing company to assist with cleaning up or preventing reputation issues within major search engines. Our analysis covers an online marketing company’s ability to assess the current strength of a client’s brand in major search engines to determine which routes to take to either prevent or remove negative results when attempting searches for keywords containing the client’s brands.
Further investigation is made to identify the types of strategies and methodologies which the company develops in particular to each client based on that client’s industry, the overall profile of the brand names associated with the company, and the level of difficulty associated with influencing various search terms related to them. The vendors we recommend are veterans and leaders in influencing the trends found in search engines for specific searches.
We believe it to be particular vital that an enterprise-centric reputation management company understand the importance of being responsive and proactive to both current and potential issues which may negative impact their clients. Our analysis covers their particular response time to incidents they have assisted their clients in handling and the strategies they create to remain proactive and vigilant to potential issues in the future.
The aspect of monitoring is specific to any automated systems in addition to manual checks which are used to monitor the activity of particular keywords and phrases relevant to their clients. We analyze proprietary tools and strategies used for the monitoring and analysis of a client’s reputation in major search engines. We recommend vendors which truly understand the intricacies of well-established brands and visibility in major search engines.
Reporting is the next area the research team delves into in order to ensure that enterprises are provided in-depth reports of particular instances and of general monitoring and projects associated with the reputation of their brands. Marketing campaigns are often comprehensive within enterprises and it is therefore critical that reputation management companies produce effective reports that communicate important information diligently.