There are a growing number of apps and devices that enable people to track every aspect of their lives from pedometers, to calorie-counters, to heart-rate monitors. They generate a vast amount of data. U.K. startup Tictrac aims to bring all this together in a personal activity dashboard.
According to Giga Om, Tictrac currently integrates with 30 APIs with another 50 on the way.
Through Tictrac, a user attempting to shed a few pounds could monitor his weight against his sleep patterns, physical activity, stress level and meals to see which factors may be contributing to weight change. Or a runner could similarly look at his performance in the context of other internal factors, like sleep and stress, and external factors, like the weather and the music he listens to, to figure out how to improve…
Beyond helping people organize their data for themselves, Tictrac plans to pair users with data-driven coaches, doctors, teachers and other experts who can further personalize projects and draw custom insights from the data. For example, a patient suffering from migraines could choose to share that information with his doctor or someone on a weight loss plan could share online food diaries with a nutritionist.
The site does not allow outright ads, instead companies can provide a project, for example, an energy drink could offer one to athletes intending to improve their performance. Giga Om suggests Tictrac could help popularize the “quantified self” community where individuals collect and share data on their nutrition, sleeping patterns, fitness and medication. It could also be useful to people with chronic health conditions.
Tictrac is currently in closed beta testing with “users in the five digits”. It is due to launch around new year, just around the time people make their resolutions.