In two experiments, subjects judged whether numerous behaviors implied a particular target trait (intelligent or friendly) and then, on an ostensibly unrelated questionnaire, evaluated the overall desirability of some behaviors. Repeated behaviors could be judged more quickly than new behaviors, even with 7 days between the first and second presentations (Experiment 2). In addition, for behaviors with evaluatively mixed implications for different traits, subjects evaluated previously judged behaviors more in line with their implications for the practiced trait. This implicit memory effect on the content of judgments occurred even when subjects did not recognize that they had previously seen the behavior, and was equally strong after 1 day or 7 days. The results are discussed in terms of the creation and strengthening of content-specific cognitive procedures. Several well-known theories suggest that a general construct (e.g., a trait) can be made accessible by an individual's past experiences. These studies demonstrate that in addition, a specific cue-construct linkage (e.g., a tendency to interpret a specific behavior in terms of a particular trait) can be facilitated for a long time, independent of conscious awareness, by making a single judgment.