How nice of them! A noble attempt at explaining the economics behind the comic book industry. Although the line that reads, "We feel confident that you understand the necessity for this slight adjustment and will remain loyal fans" struck me as a little odd. I mean, who are they to tell me how I feel? That certainly wouldn't work today. When comic book publishers raise their book prices by a dollar, I generally don't care how nice the paper quality is. Most likely, I'd drop the book if it was not essential.
Also, this comment is wonderful:
I wish Government would publish explanations like this one when they raise taxes.