It's in response to the pathetic CITES conference which basically screwed marine animal protection. The Christian Science Monitor rightly points out that citizens and consumers need to get involved in endangered species protection, because at the CITES level, it's all about money and international politics.
Japan, which imports most of the tuna, led the fight against a proposed ban. Nations where livelihoods depend on fishing the tuna and on harvesting other marine species held sway over countries, including the US, that pointed to scientific evidence of drastically dwindling populations.
Commerce vs. conservation is often at the center of environmental battles, whether they involve global warming or the spotted owl.
Over the years, environmentalists have learned that arguing solely on behalf of other life forms is not enough. They’ve had to earn degrees in economics and sociology to learn to marry their causes with the human one – explaining, for instance, that humans depend on bats to pollinate or on coral reefs to support other marine life that is advantageous to mankind.
In Qatar, the concern about lost livelihoods during difficult economic times was particularly acute. But jobs that depend on harvesting endangered species will quickly disappear if those species are not protected.