You can tell you are getting older when you can't understand what the "young kids" are doing these days. About 5 or so years ago, when I noticed a resurgence in just-out-of-college age folks drinking Pabst Blue Ribbon out of cans, I had one of those moments.
For some reason PBR was KING in many areas of Colorado on a recent trip. It was everywhere. Here in Leadville at least they got the price point right... you may have a vile metallic taste in your mouth and a dire headache the next day (or even immediately while you drink it) but at least you aren't paying a lot for that muffler, so to speak.