But does your mission statement reflect the changing requirements people have from businesses?
To check this, we've investigated the mission statement of 20 companies in 5 industries, and assessed them on 4 metrics:
- GenY attractiveness: does the mission statement express values and purpose, drive and change, collaboration and solution-driven?
- does the mission statement reflect a social responsibility and shared value?
- does it express a purpose and a solution to one of the challenges linked to megatrends?
- does it show a future direction or at least an understanding of the long-term business environment?
The results for these 20 companies are in the presentation hereunder -please keep in mind this is a personal opinion, there's absolutely nothing scientific about it ;-) So if you disagree with me feel free to leave a note beneath!