Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
1. Introduction to AdWords
1a. Introduction to AdWords
Google and Google AdWords
Objective: Learn about Google search and Google AdWords,and see how AdWords relates to the concepts of Internetsearch engines and keyword advertising.
As a search engine, Google gathers and organizes a multitude of information from the Internet, then makes this information available toonline searchers throughout the world.Users can simply visit the Google homepage or other Googledomains, enter a search query (terms related to information they'dlike to find) into the search field, and click
. Googlereturns a variety of search results — includinglists of files, articles, documents, and websites — that are all highlyrelevant to the query. (If a user clicks
I'm Feeling Lucky
, the user goesdirectly to the first websiteor document in the Google search results.) Users can also search for results within Google Images, News, and other specialized Googleservices.Search results appear on the left side of the page. It's important to notethat Google doesn't accept payment to place websites or documents insearch results. However, advertisers can purchase Google AdWordsads, which appear on the right side of the page, and sometimes abovethe search results.
Google AdWords is Google's advertising program. AdWords lets youcreate simple, effective ads and display them to people alreadysearching online for information related to your business. So how is itpossible to show your ads only to the most relevant audiences? Theanswer is keyword-based advertising.