Taiwan Blood Service Foundation
Red Christmas / J. Walter Thompson Taipei
There was a significant increase of diseases during winter. Therefore, the number of qualified blood donors decreased at the same time.
To motivate people, who are age 20 – 50, healthy adults qualified to donate blood, to donate their blood right away.
To urgent casualties and disasters, Taiwanese people always give supports in the first minute. Therefore, we decided to set up a street choral during the Christmas season to perform electrocardiogram sound, which mimic the sound of heartbeat from high speed to death. It delivered the message, that there is someone close to death due to blood shortage during this joyful season. And it also motivated people to donate their blood right away.
In Taiwan, over 1200 bloggers, clothing brands, restaurants, department stores, popular comic artists and writers all voluntarily participated. It was also enthusiastically echoed by many Taiwanese celebrities and directors.
In just 2 short weeks, the video was shared over 78,261 times in Taiwan. 217,186 people visited the site.
Red Xmas started a blood donation trend. Other regions in Taiwan used different ways to participate in this blood donation event.
The volume from blood donation increased 63% more than the same period last year.