Apple is running their regular back-to-school promotion for students and teachers this summer. Buy a Mac, get a free iPod Touch. Neat deal. But let’s say that you’re another retail outlet that sells Apple computers, but doesn’t offer that deal. Say that you’re….Best Buy. How do you convince customers to buy a computer from you, when you can’t offer them a free iPod? Well…offer them 18-month financing. Then point out how many RewardZone points they’re going to earn. Finally, you could just give up and give them a free iPod…. but only if they ask.
According to an inside source, that’s exactly what Best Buy plans to do.