Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.
the history of cost accounting
the design intent and the history of lessons learned during the product development process. In the innovation cycle, creative processes both use and create product knowledge. This information, like conceptual product structures, is relatively useless in the execution cycle with the exception of the final, approved manufacturing specifications. While the information about design intent and the development process may not be important to execution, it is critically important to innovation. If a problem