Globally, online businesses are scrambling to develop, implement and integrate some form of mobile strategy – and there’s plenty of variability across the board.
Recently, Forrester‘s State of Retailing Online report highlighted the ongoing growth and importance of mobile devices both as a marketing channel and a profitable sales channel. Now, Responsys has partnered with Econsultancy to produce its first Cross-Channel Marketing Report in order to provide a snapshot of mobile marketing trends.
The report provides insight into the various channels that companies are integrating into their overall marketing activity, the barriers that are preventing companies from driving effective cross-channel campaigns and the online advertising trends that will impact the future of display.
However, because reading through the whole report isn’t for everyone, Responsys has produced the following infographic, which captures the salient mobile marketing information.