As you know, Backyard Brains is a small start-up in the struggling state of Michigan. Last month, Ray Suarez and the crew from PBS came to highlight Ann Arbor, as one type of city in it’s Patchwork Nation project. The scope of this project is add granularity to gross segmentation of “blue states” vs. “read states”, and they have identified 12 types of places across the US, including: Evangelical Epicenters, Empty Nests, Boom Towns, etc.
Each of the 12 region types were highlighted by choosing a city and focusing attention on some aspect of life there. Ann Arbor was chosen as the quintessential “Campus and Careers” city, so PBS focused on how Ann Arbor is surviving in a turbulent Michigan economy. Backyard Brains does make a brief cameo in the beginning. Enjoy!