But that's my point Reoh.
The World of Darkness IP doesn't really suit traditional MMO models, it doesn't suit dungeon crawls or killing thousands of rats or building things and selling them or resource gathering.
The pen-and-paper Vampire: The Masquerade sold extremely well because there wasn't very much combat, and it allowed many alternative paths to common goals. It got girls into role-playing because political skills where prized over brute force solutions.
The old game Vampire: The Masquerade - Bloodlines is a pretty good indicator of where the game could go and is an excellent port of the IP. But this is a highly scripted single player RPG with multiple progression paths based upon player choices.
If they just wanted to do a Vampire Wars MMO, they didn't need the WoD IP to do it in. So if CCP are going to try to re-create the WoD setting, how do you get people to role-play or at least play a political game?
SEAK on the Bartle Test
You are stood on a narrow road between The Land and whence you came. - MUD1