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Examines the relationships between nonprofit organizations anddonors. Outlines important steps needed in order to developsuccessful giving-receiving or gift relationships. Provides aframework for donors to determine comfort levels of giving andillustrates how tax changes influence giving. Proposes ameaningful-action paradigm to better understand why donors give,providing a useful guide for fundraising practice and research.Concludes with a challenge to donors to move from a "checkbookphilanthropy" to a "citizenship philanthropy."
This is the 29th issue of the Jossey-Bass series NewDirections for Philanthropic Fundraising.
Editors' Notes (Eugene R. Tempel, Dwight F. Burlingame).
1. The material horizons of philanthropy: New directions for moneyand motives (Paul G. Schervish).
2. The spiritual horizons of philanthropy: New directions for moneyand motives (Paul G. Schervish).
3. Financial and psychological determinants of donors' capacity togive (Thomas B. Murphy).
4. One more time: How do you motivate donors? (Donald N.Ritzenhein).
5. The new rules for engaging donors of color: Giving in thetwenty-first century (Emmett D. Carson).
6. The public and private persona of philanthropy: The donorchallenge (H. Peter Karoff).