Google today released a neat feature for those who like to reduce the number of emails they receive. In short, Gmail will now surface the Unsubscribe link in certain emails to the top, beside the sender’s email address.
This doesn’t work for all types of email. Naturally, it only works for those that include an Unsubscribe link in the first place, but Google also notes that the feature depends on Gmail’s new default filters: emails found in the Promotions, Social, or Forums tabs.
Google points out that this not only encourages users to keep their inbox clutter-free, but it also helps the authors of the content: “For email senders, their mail is less likely to be marked as spam.” On the other hand, we would argue that if you didn’t subscribe to a mailing list but you’re getting messages anyway, make a point to mark those as spam.