A corporate anniversary is not just a celebration. It is an opportunity that comes no frequently than every five years. While you've got the spotlight, you should use your company's anniversary as a vehicle to communicate core company initiatives.
1First off, you need to figure out all the relevant audiences for your celebration and determine every goal you want your corporate anniversary to accomplish. Regardless of whether you are a small family owned company, or a Fortune 50 corporation, the resources for your anniversary are going to be limited, so you should figure out your budgets and personnel before you start planning.
- One confusion with corporate anniversaries is that while you celebrate your corporate history, company anniversaries are about the future; not the past. That being said, people are going to be focusing on your history and track record. Smart organizations find ways to use their history as a way to communicate their future, especially where they are going and what they intend to do.
2Employees have a limited attention span, so find a way to make a huge impact over time. Throw a celebration, but give away some sort of keepsake, a corporate history book, a documentary, or branded apparel.
3Sometime, companies integrate their employees into the process by allowing them to contribute to the company archive or share stories.Ad
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- Figure out how to tell your corporate history
- Determine your audiences and goals
- Figure out whether press should be involved
- If your organization is big enough, hire a consultant to write a corporate history book or create a corporate archive.
- Be wary of costs