Does a play's title make it more or less popular? The Guardian's Mark Lawson, via ArtsJournal, has some thoughts on "Urinetown" and others.
"Anyone teaching a course on what to call a play might be tempted to cite
Other Desert Cities as a good example and Urinetown as a bad one. But
the continuing success of the micturition musical suggests that the
writers may have benefited from what initially seemed to be
counter-productive labelling. The word they chose seems so unlikely and
so anti-marketing that a prospective ticket-buyer is probably more
likely to stop and read it on a poster or a listings page than if it had
been called, for instance, Waterworks or Bladdered."