Whether people are aware of it or not, they often draw pictures in their head. This is one of those DM copy secrets good copywriters call upon in certain cases. “Float Fat Out of Your Body,” is an example of a piece of copy that worked like gangbusters because it triggered the visualization action in the reader’s mind.
Sometimes copy is provocative, sometimes it’s soothing, while other times it’s designed to make the reader anxious (think financial ads). When you write copy, try involving the reader by getting her mental movie projector to show graphic images of the problem or solution that you’re selling. This tactic is often the first step in getting your reader involved in what you have to say.
As they say in Missouri, show me. LC