NutRageous is a chocolate bar made by the The Hershey Company. It consists of Reese's Peanut Butter topped with roasted peanuts and caramel enrobed in chocolate-flavored coating. Developed as a candy bar loosely based on the Reese's Peanut Butter Cup, NutRageous was first sold in 1994. NutRageous was originally called Acclaim, but this name was changed just prior to its release due to focus groups (mainly of children) responding more to the "NutRageous" branding. In 2014, "Nutrageous" was rebranded as "Nut Bar" internationally and the weight of the bar was reduced from 51 g to 47 g.
A unique point of the Nutrageous name was suggested in its advertising. It was implied that the Nutrageous bar was named such because it tasted so good, they needed to come up with a new adjective to explain how good it was.
|Nutritional value per 1 bar (51 g)|
|Energy||280 kcal (1,200 kJ)|
|Dietary fiber||2 g|
|Energy from fat||140 kcal (590 kJ)|
|Percentages are roughly approximated using US recommendations for adults.|
- Reese's NutRageous, hersheys.com
- Brody, Aaron L. (2000). Developing New Food Products for a Changing Marketplace. CRC Press. p. 443. ISBN 1-56676-778-4.