The Cluetrain Manifesto is about the end of business as usual. Conversations matter and human interaction is the key.
The authors present 95 theses about the changes in business. I encourage you to view the slide-show of the 95 theses and think about them in relationship to employee engagement and internal communication and marketing within the organization.
Here are 4 sample theses out of the 95 the authors have created:
3. Conversations among human beings sound human. They are conducted in a human voice.
15. In just a few more years, the current homogenized “voice” of business — the sound of mission statements and brochures — will seem as contrived and artificial as the language of the 18th century French court.
16. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
21. Companies need to lighten up and take themselves less seriously. they need to get a sense of humor.
Are you on the cluetrain? Slide into the 95 statements below and determine what you can do to improve employee engagement within your organization.