A NEW car from Mazda is always so much more than just a new car from Mazda.
It’s also a chance to slip into the kimono of learning and immerse oneself
in the intriguing otherness of oriental thought and culture, mulling over
some of the key Japanese concepts that shape this company’s approach to car
For instance, there’s the idea of jinba ittai — explained by Mazda executives
as a blissful state of oneness between car and driver and which, it’s only
fair to point out, can be achieved in other mid-range products, but
generally only by consuming an awful lot of Red Bull before setting off.