• Provides readers with an understanding of how a variety of data can be used to predict whether and how voters will vote, and how technology can have a multiplier effect in the political process
• Reveals how some of the leading practitioners in political technology seek to provide a means to influence the electoral process
"[T]here is a plethora of knowledge here that will be useful for strategists, politicians, and academics who want to understand how technology was used in the past, how it is being used in the present, and how it should be used in the future."
Presidential Studies Quarterly
While advances in information technology have already drastically changed the way political campaigns are conducted, ongoing innovations in the use of new media, software tools, and data acquisition hold even more power for "getting out the vote." Deciding how to leverage the analytics, integrate huge amounts of data, and incorporate distributed campaigning into customary methods of fundraising, persuasion, and mobilization is a puzzle still being solved.