social media marketingresearchprocess Define the Marketing Problem Define the Research Problem Outline the Information Needs Specify the Data Required Decide on Study Methodology Evaluate, Feedback and Payment Present Findings, Make Recommendations Resolve Sample Definition Prepare Report and Presentation Devise Sampling Plan Design Questionnaire Interpret Findings Develop Constructs Collect Data Analyze Data Source: Robert Wong
creating constructs myth: social media research is instantaneous it takes time to create quality constructs do you like Coke? VS
more on sampling you have the skills to do it! steps: define population indentify sample frame determine sample size select a sampling procedure draw sample
more on weighting 30% 21% 10% internet base population 5% 3% 19% 12%
evaluate i twitter used to predict box office hits http://news.bbc.co.uk/2/hi/technology/8612292.stm
evaluate ii can word-of-mouth predict the General Election result? http://www.scribd.com/doc/29154537/Tweetminster-Predicts http://www.scribd.com/doc/31208748/Tweetminster-Predicts-Findings
evaluate iii tracking the national mood through twitter http://bits.blogs.nytimes.com/2010/07/22/tracking-u-s-mood-through-twitter/
people say what they feel – no filters would a politician say this to my face?
jobs (not steve) erm…. start your own company eat, breathe, sleep social media find a good computer person good luck!