Entrepreneurship is nothing if not challenging and exciting. In this video Jason Nazar, the CEO and co-founder of Docstoc, lays out the 21 golden rules that aspiring entrepreneurs need to follow if they wish to overcome the inevitable hardships that new ventures bring. The presentation was given to a group of students studying entrepreneurship at Jason’s alma-mater, the University of California at Santa Barbara.
Rather than simply listing cliché business lessons, Jason shares personal stories explaining how he arrived at each of the 21 rules and how you can use them in your own life. He doesn’t try to mask the challenges associated with entrepreneurship, but he does demystify the process of starting with nothing and ending up with a successful company. More importantly, he explains how you develop the attitude necessary to become a successful entrepreneur.