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In 1992 the element seed was planted. Their goal was simple, to be the best they could be in the most honest and ethical way possible. They joined together to elevate what we all truly believe in. Today element continues to create the art, direction and message on a constant path to bring progress to skateboarding. They are more than a business; they are a family, all on the same journey for the growth within everyone, element and all that surrounds them. The element kids’ shoe and clothing line was created from the ground up. First and foremost, this is a skate shoe line. Every component of the element shoes and element clothes was created specifically with the skater in mind. All of the different styles address unique types of skaters and conditions. Element children’s clothing line brings element’s designs down to the young masses. Taking from its adult clothing for inspiration, element kids clothing helps to move youth skateboarding forward. The element product line was designed around four categories; wind, water, fire and earth. These categories tie into the element story and give each section unique characteristics.