By Ralf Klenke on
12/28/2011 5:33 PM
As I have been writing white papers for a while, I decided that to write a white paper about how to write a white paper. This may help Marketing Managers and Sales people to help their sales efforts. Please note that in this specific article I do not follow my own guidelines on how to write a white paper as this article is not meant to sell and convince but rather to educate and guide. I hope you will forgive me for that.
What is a white paper?
A white paper is nothing but a glorified report with two distinct purposes
1. inform and educate