The evolution of digital media has caused many to vilify the printing industry. Phrases like "Consider the environment before printing this email" have misled the general population into feeling guilty for using paper.
In reality, responsible printing has a positive impact on the environment, on consumers and on the economy.
Print Evolves. The print and paper industries continue to improve their relationships with the environment by refining processes, products and energy use. They also contribute to the four million trees planted daily in the U.S.
Print Engages. Direct mail and print marketing provide tangible elements in a digital world. That's why 73% of consumers prefer to receive business information by mail rather than email.
Print Employs. Printing remains as one of the top 50 industries for employment in the U.S. More than 910,000 Americans work in print.
Fiber that has been recovered from consumers through recycling programs.
Fiber that has been recovered from industrial applications through recycling programs.
FSC (Forest Stewardship Council)
FSC is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world’s forests.
FSC Chain-of Custody Certification: a documented control system ensuring that certified products can be tracked all the way back to the FSC-certified forest or verified recycled source of origin.
FSC License Code: a unique number assigned to a certificate holder authorizing use of the FSC labels. American Printing Company's license code is FSC C028479
FSC-Certified Product Labels
FSC 100% - products containing 100% material from FSC-certified forests
FSC Recycled - products containing only recycled fiber
FSC Mix - products containing a combination of material from FSC-certified forests, FSC Controlled Wood or eligible recycled fiber
Chlorine Free Product Association
The CFPA promotes sustainable manufacturing practices, implementing advanced technologies free of chlorine chemistry. The CFPA has no financial interest in any manufacturer of the products it certifies. Paper mills with CFPA certifications have made a commitment to not use chlorine when they bleach the paper pulp to make it white.
Totally Chlorine Free (TCF): paper manufactured from virgin fiber without the use of chlorine
Processed Chlorine Free (PCF): recycled paper manufactured without the use of chlorine
Elemental Chlorine Free (ECF): pulp that is bleached with chlorine dioxide (instead of elemental chlorine) to whiten the pulp. Chlorine dioxide does not produce detectable levels of dioxin in mill effluence.
Paper manufactured using methane gas produced from the decomposition of waste in a landfill site. Biogas, a sustainable and local energy, is transported to the mill by pipeline and reduces greenhouse gas emissions.
With qualifying papers, these and other logos are available for use on your printed materials. Ask us for details.
"The Truth About Paper." The Greenest Promotional Product. N.p., n.d. Web. 17 Oct 2011. Link
Association, Direct Direct Marketing. Statistical Fact Book. DMA, 2011. Print. Link