The Process in brief.
It all starts with careful research of keyword research, narrowing down to a choice of about 5 or 6 short and long-tail keywords which you can use as a ground for your articles.
Next, you’ll need to come up with two articles for each and every single keyword/keyword phrase you’ve got listed. Now add them to high quality article directories (Google to get the directories with the juice, an example is Ezine Articles)) over a few days.
Article Marketing Tips
The Google Panda change did have a negative effect on most article marketing article publication sites. The sites that suffered the most were ones that approved low quality content.
Needless to say, a good reason why you should aim for the higher quality article directories while.
A great deal of online marketers claim that article submission can be a waste of time now. However, to the contrary, article marketing is still effective as long as you are able to write interesting articles about preferred topics that are interesting and beneficial.
The key is to write your article in a way that draws a person down towards the foot of the page where your author’s resource box is located. Effective article marketing is effective taking full advantage of the author’s bio box which is the only place you can feature hyperlinks towards your lead capture page/site. The reader can click these hyperlinks for more info or to obtain your product.
Article marketing serves one more important role. It will bring back links to your internet site which are essential for moving your internet site up in the Google search ranks. The higher the rank, the better chance more people will read your stuff and land on your site. Write a really good article and that article itself might just be ranked by Google bringing you a lot far more visitors and back links. It really is a bit tougher to do today but not unattainable.
More Article Marketing Stuff
The first directory website I recommend you submit to is Ezinearticles. They may take as much as five days to approve your article but most times much less.
Be patient and hold off on publishing your article elsewhere until approval is received by Ezinearticles as they will reject you for duplicate article content. They also like informative and fascinating articles with very good grammar and punctuation.
Do not make your article a blatant advertisement for your product, they’ll shoot it down every time. Your article has to be constructed so it clearly shows the benefits of your product/service without naming it. A good idea would be to write your article in a manner that it addresses or solves a problem with your product.
Make it useful!
Lead your Reader towards the Author Bio Box.
A major area of focus of article marketing is where you add your back links to your site and where you need to convince people to click one of the links. Some internet sites allow two links.
The idea is to keep the reader moving along through your article by combining call to action words like “read more about.” The secret is to make your bio box flow and appear to be a part of the body of your article. Don’t speak about you and make sure you lead the reader through to the proper page on your website – usually a lead capture page.
Article Marketing .1 More Important Thing
Link your content material back to your article on EzineArticles and this can give you an additional bonus of back links. Since all of the articles you’re distributing to are on an identical subject this may be an advantage.
Assuming you have chosen your key phrases effectively, article marketing can transform the exposure your business receives almost overnight. The more you use the article marketing strategy, the more your pockets will fatten up.