The edge is always moving.
Hummer owners now have permission to feel inadequate. Does this mean this unpatriotic gas guzzler is destined to success? of course not. Being on the edge is no promise of success. Just because it's stupid doesn't mean it's a purple cow!
What it does mean, though, is that it's harder for the Hummer to stay fashionable, and that all fashions fade as competitors crowd in. Thanks, Helene, for the link.