Saturday, March 5, 2011
Pure motorcycle advertising genius
It's not just Ural that's suddenly learned how to actually sell motorcycles. The web hipsite Hell for Leather brought this bit of pure motorcycle ad genius to my attention.
The recession of '08 may have dropped bike sales into the toilet, but it was shortsighted and cowardly motorcycle marketing departments that flushed it. That's why despite ample evidence the economy's turned the corner, our business can barely see the apex. But one or two unlikely new trendsetters are emerging; witness the quintessential nerdbike, Royal Enfield transforming its brand with perfect timing. (Ironically, it's made in a country where most toilets still aren't the flush type.)
Judging from this beautiful short film, it's not just manufacturing plants we should move to developing countries where labor's cheap... it's marketing departments, too.