Up is a interactive storage unit shaped like a oversized (real scale) ruler.
The main concept was to create a product that “grows” along with it`s users. The product consists of 3 independent storage spaces/boxes and a wooden plate. Each box is associated with an age and therefore with a height.
As the child turns into a teenager and later an adult, his needs increase and the accessibility of storage space is diversifying.
UP marks the evolution of an user over time.