Fill out the form to the right to download:
Download the Online Marketer’s Segmentation Guide and learn how to relevantly engage & convert more customers through segment-specific content. Guide insights include:
- Create and measure your most valuable segments
- Site-Specific Segmentation for: eCommerce, Lead Gen, Advertising, Customer Support
- Create personas by using Behavioral, Demographic, and Psychographic segmentation
- Optimize the marketing mix for your segments including: promotion, price, product, ad placement
Ultimately, applying segmentation will benefit not only you through incremental gains, but to your customers through a more relevant, customized and engaging experience.
What are the requirements for successful segmentation? It doesn’t matter if you want loyal, profitable, growth-oriented or (whatever your positive spin) segments, each of your segments should encompass the following:
- Similarities within the segment
- Differences between segments
- Segments are measurable and identifiable
- Segments are accessible and actionable
- Segment should be large enough to be profitable
Download the guide using the form to the right to learn more.