I've spent the past four days in San Antonio, TX for a training conference and came away impressed by a deli near the hotel. Just before I left for Mexico City last September, I began to study how diet affects our energy levels and our health. I remember telling several people that whoever figures out how to do organic fast food would break into a prosperous market. Well, someone's figuring it out.
On April 15, 2005 Jason's Deli eliminated hydrogenated oils from their food and have begun adding organic foods to their menu. The process began almost seven years ago.
Once the deli decided to remove hydrogenated oils from their menu, they turned to their research and develop department to figure out how to make it happen. It took them two years to convert 47 ingredients found in many of their 80 menu items.
In order to make it happen, they had to convince their suppliers to change their ways. And guess what...they did. That's just the power of one fast-casual restaurant chain. The power of one.
USA Today published their story. You can read it at www.jasonsdeli.com.