GM did it too with the Pontiacs. It was down to Ford cutting a not all that popular brand and vehicle duplication. The Marquis were basically a Lincoln without some bells and whistles. They had a terrible history of retaining value.
I'm sad they are selling the Volvo brand to China's Geely. I wish someone else would have bought it and returned it to it's former glory and reputation.
Anyone remember the Merkur?