"Art making is a form of alchemy, in a way, because you are trying…to make gold from nothing. When it works very well is when you manage to turn the ordinary into the extraordinary."
PREVIEW: Jeff Koons in Season 5 of "Art in the Twenty-First Century" (2009)
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Jeff Koons plucks images and objects from popular culture, framing questions about taste and pleasure. His contextual sleight-of-hand, which transforms banal items into sumptuous icons, takes on a psychological dimension through dramatic shifts in scale, spectacularly engineered surfaces, and subliminal allegories of animals, humans, and anthropomorphized objects.
This video is excerpted from the "Art in the Twenty-First Century" Season 5 episode, "Fantasy" (2009).