In Hong Kong, the rise in income disparity has become a key concern to consumers. Indeed, the elderly in Hong Kong are among the poorest in the developed world. Regardless, Hong Kong continues to see growth, driven in large part by Chinese mainland tourists. Continued growth and the stress that accompanies it has led a growing number of consumers to seek out a wide range of leisure and recreation products and services. Generally, when consumers shop they prefer products under the banner of "Bran
Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Hong Kong, China.
In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the Hong Kong, China’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Use the Consumer Lifestyle in Hong Kong, China report to answer questions including:
- In what types of stores do consumers shop for food and drink?
- Do commuters drive cars to work or take public transport?
- How do ethnic groups influence consumer preferences and expenditure trends?
- How many households own microwave ovens? Personal computers? Refrigerators?
- On the whole, are the Hong Kong, China’s consumers spenders or savers?
- Where do consumers go on holiday and how much do they spend?
- How well are consumers served by the Hong Kong, China’s healthcare system?
Buy Consumer Lifestyle reports to:
- Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Hong Kong, China with relevant data conveniently laid out in a single, easy-to-read document
- Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Hong Kong, China consumers as they shop for and buy needed products and services
- Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Hong Kong, China
- Quickly grasp the dynamics and direction of Hong Kong, China’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers
Table of Contents
TOP FIVE CONSUMER TRENDS
Virtual but always real escapism
Localisation and the blossoming of post-consumerism
The online social consumer movement
Hong Kong identity versus Chinese identity
Babies and Infants
Chinese Dragon Babies
Educated in diapers
Camps for all tastes
Mobile internet’s new masters
Vanity and narcissism amongst the new youth
The new international set
Intelligent design very okay
Stressing out of here
More than fetishised nostalgia
Prevention beats cure
Independent, but with a little help
The need to earn money continues
- Table 1 Consumer Segmentation and Population Data 2000, 2005, 2010, 2011, 2012, 2015
HOUSING AND HOUSEHOLDS
Making space in shrinking apartments
Living in the city
Younger pet owners with long-term ambitons
Me, myself and I
The independent and elderly
Sustainability starts at home
- Table 2 Housing and Households Data 2000, 2005, 2010, 2011, 2012, 2015
MONEY AND SAVINGS
Attitudes toward Payment Methods
Loans and Mortgages
Save or spend
A tale of two currencies
- Table 3 Money and Savings Data 2000, 2005, 2010, 2011, 2012, 2015
EATING AND DRINKING
Good for you and the environment too
Hi-tech and the internet affect food consumption
Crafting a new beer trend
The great water debate
- Table 4 Eating and Drinking Data 2000, 2005, 2010, 2011, 2012, 2015
GROOMING AND FASHION
Perceptions of Beauty
Korean cosmetics invasion
Chinese demands outweigh native demands
- Table 5 Grooming and Fashion Data 2000, 2005, 2010, 2011, 2012, 2015
HEALTH AND WELLNESS
Attitudes to Health and Well-being
Attitudes to Smoking
What’s app, Doc?
Hookah smoking finds perfect breeding ground
- Table 6 Health and Wellness Data 2000, 2005, 2010, 2011, 2012, 2015
Main Household Shop
Shopping for Big-ticket Items
Spreading upwards and outwards
Brand stores with personalised appeal
- Table 7 Shopping Data 2000, 2005, 2010, 2011, 2012, 2015
LEISURE AND RECREATION
Sport and Fitness
Evolution in social gaming
Public Holidays, Celebrations and Gift-giving
Mooncakes go into orbit
A renaissance for traditional culture alongside Western culture and online shopping
- Table 8 Leisure and Recreation Data 2000, 2005, 2010, 2011, 2012, 2015
Integrated and seamless transport: from under the ground to above the clouds
Customisation to perfection
- Table 9 Transport Data: 2000, 2005, 2010, 2011, 2012, 2015