It seems distinctly an understatement to hold that each all-day visitor to the forest derives as much pleasure form it as he would derive from a 2-hour motion-picture show. I have estimated that in the United States approximately 250 million man-days a year are devoted to forest recreation. If the admission price to a movie averages 25 cents, this gives the annual American forest recreation a value of $62,500,000. This is the minimum that people probably would pay for the privilege of using the forest if the price were asked. The incidental fact that people have to pay for admission to the movies and do not usually have to pay for admission to the forests does not mean that the outdoor recreation is any less valuable.