A couple posts back I provided an example of smart book promotion, in which an author successfully landed a glowing review in a popular online publication just perfect for her target audience. Today, I'd like to dig deeper into the subject of book reviews by offering a couple dos and don'ts:…Continue
People often ask me what the term "digital marketing" means. In my opinion, it's pursuing any online exposure that will help potential readers find you. Digital marketing can be an effective way to spread the word about your book because it doesn't cost much - if anything - more than your time and energy. Here are two examples:…Continue
My friend Cathy Livingstone wrote a clever (and useful) book called Bubbe, Mimi & Gigi: The Best Grandmother Name Book Ever. The guide recently received a glowing review in grandparents section of About.com, which described it as "a perfect gift for a grandmother-to-be and an especially cool way to let a mom know that she's about to…Continue
We've all heard the saying "you need to spend money to make money." The same applies to book marketing. Giving away books now can help you sell books later.
Gifting physical and electronic copies of your book should be part of your…Continue