Information load, cost/benefit assessment and decision strategy variability
The effect of four potential information load-producing variables on decision strategies and decision time and accuracy was examined. These variables included two task-effects, the number of alternatives and attributes, and two context effects, the variability of information on the attributes and alternative similarity. Number of alternatives had the most impact on decision strategies, which were determined via protocols collected during a decision task. The four load-producing variables all had a significant effect on decision time, with the task-effect variables having the greatest influence. Of the two load-producing variables that showed a significant relationship with decision accuracy, alternative similarity had the most impact. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Switching careers between academia and industry
A survey of 142 former college faculty members, and 401 people from industry who have entered academia reveals that academics are moving to the corporate world and industry types are moving to academia in surprising numbers. Results indicate that respondents from both groups are similar in their perceptions of the attributes important in both professional worlds. Oral communication skills and patience are crucial for success. Moves in either direction, despite initial problems and no matter what the reasons for the changes, are considered ultimately satisfying to switchers although more radical than anticipated. Pointers for those leaving industry for academia and for academics entering industry are presented.
Publication Name: Business
Expanding the market for marketing research: changing beliefs, attitudes and corporate culture
The Theory of Reasoned Action has been proven to be effective in predicting organizational behavior, specifically the commissioning of marketing research. The theory embodies the influence of corporate culture and individual beliefs in an integrative model. Personal belief salience was also used to identify users and non-users of marketing research. The implications of these findings on the marketing of marketing research are also presented.
Publication Name: Journal of the Market Research Society
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- Abstracts: A comment on Brockner et al. (1993). Publication records and tenure decisions in the field of strategic management
- Abstracts: On the role of sunk costs and asset specificity in outsourcing decisions: a research note. On the use of regression and verbal protocol analysis in modeling analysts' behavior in an unstructured task environment: a methodological note
- Abstracts: Information systems and the investment manager. Ethical investment: current trends and prospects