Pondering the genesis of hipsterdom, I often trace it back to Vice, and the importance they laid on the concept of "cool." I mean, Vice didn't invent it, they just presented a pre-existing sub-culture in a consumable format. And yeah: back then, I understood what Vice was because I was living it. But it's not 1997. After having a kid, I was admittedly nervous about having a full-colour, glossy magazine showing stylized images of syringes, used condoms and blood-soaked models lying around the house.