artbizblog writes about David Castle, a Denver artist who gives away small paintings in return for valuable contact information from potential buyers as well as publicity and good will from the enterprise.
But, and here’s the key, people don’t walk out of the studio with one of David’s miniature watercolors in their hands.
Instead, they select an unfinished painting and write their name and contact information on the back…
David adds the names to his contact list, finishes the painting later [see examples at top], and sends them the finished painting along with information about him and his art.
If people grabbed a painting and left, the promotion wouldn’t help him out much. David wouldn’t know anyone’s names or have their information.
You can read the article here.