Understanding the Entrepreneurial Mind: Opening the Black Box
Springer | 2009 | ISBN: 1441904425 | 340 pages | PDF | 1,9 MB
Why do some people start business and others do not? Is entrepreneurship a natural quality or can it be taught? Do entrepreneurs think differently from others? While there is a great deal of literature exploring the dynamics of new firm creation, policies to promote innovation and technology transfer, and the psychology of creativity, research on entrepreneurial mindset or cognition is relatively new, and draws largely from such related fields as organizational behavior, cognitive and social psychology, career development, and consumer research.