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One of today’s hottest trends in mainstream public relations is ROI measurement — specifically how metrics reporting should be factored into every strategy plan and execution. These trends are rapidly creating similar pressures for Hispanic marketing communications, perhaps more so. Many “multicultural marketing” budgets are generated from mainstream funding sources. The reality is that Hispanic marketing budgets still lag behind their mainstream counterparts. They are often treated as an afterthought, programs that are required to produce miracles with a tight budget.
Here are some tips to help you effectively measure your Hispanic market initiatives.