"Pretty photography is easy; it really is the easiest thing in the world. But photography that rounds a picture off, top to bottom, and holds the content together is really the most beautiful. That means it can be visually very beautiful; it can also be very pedestrian in certain ways, if it happens to be appropriate to the story. You try not to put the photography in front of the story; you try and make it part of the story."
-Gordon Willis, ASC