STRATEGY BANK SYARIAH DI INDONESIA
Ida Savitri Kusmargiani
Jurusan Akuntansi, Politeknik Negeri Semarang
Jl. Prof. H. Sudarto, S.H., Tembalang, Semarang 50275
The existence of syariah banks or islamic banks is expected to resolve conflicts between interest rates and al-riba because of contradictions that arise due to the linkages between banks and the money that is considered important but it should be done with honesty, fairness and mutual benefit.
The position of syariah banks or Islamic banks is as investor partner with client, while conventional banks are generally the position of the bank is the as a creditor and clients are as debtors.
With a more solid legal basis in law No.21 of 2008 made the Islamic banks a big growing with a growing number of them. In order for the existence of Islamic bank is more socially acceptable, then it was made “grand strategy” of the development of Islamic banking in the form of a new image with the socialization aspects of positioning, differentioning, branding and education through exhibitions, training, technical assistance, training to trainers and personal communication via various media.
Key words: syariah bank, strategy, positioning, differentioning, branding, training, technical assistensi, training to trainer.