The ways and customs of a country's population, regardless of it's geographic location, have a strong relation to their foods and drinks. Meal preparation and presentation, and its time to share them, have played a relevant role in how most cultures become known through out history and around the world. This is owed to the customs, traditions and sentiments found in the rituals that surround eating and drinking. A perfect example of all of this can be found in this one word: Tequila. Tequila is one of Mexico's most significant contributions to the world. This beverage means so much to our culture, because many of our people's highly regarded values - tradition, perfection, pureness, togetherness, sharing - these same elements were the building blocks in the late 1800s from which Casa Noble began its own quest to produce and offer tequila to the world.