Today I am tweeting insights into the future direction of SM in the After Forward of Social Media Marketing GPS #smgps for @TobyDiva
#smgps How do you get attention? Buy it w/ advertising. Beg for it from the media. One at a time w/ direct sales. Or EARN it with SM.
#smgps Stop being egotistical. Resist the urge to talk about your products and services. Create content to help your buyers solve problems.
#smgps Get out of your nice comfortable office and meet with your potential customers. Use what you learn to create valuable stuff online.
#smgps You've got to think of social media as spreading ideas, not generating leads. If your ideas spread, people will actively seek you out
#smgps To create interesting information online, hire a journalist: full-time, part-time, or freelance. They are skilled at telling a story.
#smgps Social media is like a cocktail party. Do you shout "BUY MY PRODUCT"? Ask everyone for business cards? Or just meet people and talk?
#smgps Bottom line on social media: You ARE what you publish. (And what others publish about you.) @tobydiva thanks for this opportunity