Corporate Strategies for Electronic Commerce - Stepwise refinement and mapping to generic business process models
In: Arbeitsberichte des Instituts für Wirtschafts- und Verwaltungsinformatik
Koblenz-Landau: Universität Koblenz-Landau (2004)
Buchaufsatz / Kapitel / Fach: Wirtschaftswissenschaften
This working paper presents a method that supports the development of E-Commerce systems that are in line with a company’s long term strategy. The method, E-MEMO, is being developed within the project ECOMOD that is funded by the German National Research Foundation (DFG). The method includes two major steps. Firstly, it guides the stepwise derivation of a business strategy for E-Commerce from a given set of generic strategies. For this purpose, it takes into account general approaches to support strategic design as well as the peculiarities of strategies for E-Commerce. Secondly, it supports the refinement of a strategy down to the operational level, namely to a set of business processes and the resources that are required by these processes. This is done by selecting appropriate business processes based on certain features of the strategy.
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