Chris Berman’s ego?
Nope, that was No. 11.
The Kobe-LeBron puppets? If it gives Nike something to show in absence of Tiger Woods ads.
Among the first 10, Berman’s employer, ESPN, makes it. So does ESPN.com “Sports Guy” Bill Simmons. So does ESPN nemesis, Deadspin.com.
You’ll have to wait to see the rest. We’re still whittling it down. With a large machette.