Sagi Haviv explores his firm’s past in pioneering the abstract logo and discusses whether or not to implement abstract concepts. To illustrate his point, he takes you behind the scenes of bold identity projects, such as Conservation International (shown above).
In this Imprint series, Sagi Haviv discusses principles of identity design as they manifest in trademarks created by his firm, Chermayeff & Geismar & Haviv. This article looks at major global organizations, all of which have women as their focus, and how feminine energy is channeled into their identities.
Packaging and brand identity for Stoats, a Scottish oats company by Robot Food. Check out more examples and a review of the direction on BP&O.