The human cuteness detector is set at such a low bar, researchers said, that it sweeps in and deems cute practically anything remotely resembling a human baby or a part thereof, and so ends up including the young of virtually every mammalian species, fuzzy-headed birds like Japanese cranes, woolly bear caterpillars, a bobbing balloon, a big round rock stacked on a smaller rock, a colon, a hyphen and a close parenthesis typed in succession.When do we want cuteness more than beauty? Beauty's more serious and challenging. Cuteness is fun. Relaxing! Yes, let's baby ourselves and love cuteness.
The greater the number of cute cues that an animal or object happens to possess, or the more exaggerated the signals may be, the louder and more italicized are the squeals provoked.
Cuteness is distinct from beauty, researchers say, emphasizing rounded over sculptured, soft over refined, clumsy over quick. Beauty attracts admiration and demands a pedestal; cuteness attracts affection and demands a lap. Beauty is rare and brutal, despoiled by a single pimple. Cuteness is commonplace and generous, content on occasion to cosegregate with homeliness.
(Here's a cute little blog devoted to cuteness.)
Cuteness may be easygoing and nice, but there are some serious challenges involved in understanding its uses and effects. From Angier:
Experts point out that the cuteness craze is particularly acute in Japan, where it goes by the name "kawaii" and has infiltrated the most masculine of redoubts. Truck drivers display Hello Kitty-style figurines on their dashboards. The police enliven safety billboards and wanted posters with two perky mouselike mascots, Pipo kun and Pipo chan.So: watch out for cuteness!
Behind the kawaii phenomenon, according to Brian J. McVeigh, a scholar of East Asian studies at the University of Arizona, is the strongly hierarchical nature of Japanese culture. "Cuteness is used to soften up the vertical society," he said, "to soften power relations and present authority without being threatening."