There's another slideshare in The Hub here which acts as a good introduction to W. Chan Kim and Renee Mauborgne's book Blue Ocean Strategy. The one below dives rather deeper into it, so might best be read or viewed second, if you follow me.
In their book, Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne address the difficulties of implementing strategy of any kind – blue, red, or any other color for that matter. They maintain that “fair practice” is the key variable that distinguishes successful strategic moves from those that have failed.
In their book, Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne talk about how to motivate the troops to execute a strategy. They discourage the traditional approach of creating grand strategic visions propagated by massive top-down mobilization initiatives that are very expensive and usually only inspire lip service.
A slideshare summarising W. Chan Kim & Renee Mauborgne's book Blue Ocean Strategy, including the strategy tools, assumptions and frameworks that it uses. This slideshare only references the authors right at the end and should really have done so right at the front as well. Also, attached (see below), is another slideshare from the same source that dives into (ahem, 'dives' - sorry; unintentional) more detail in showing the tools and templates you might want to use to put Blue Ocean Strategy into practice.