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Read how Volkswagen used an emotional campaign to inspire commitment to the Golf.
By encouraging Europeans to think about the one thing they want to have forever, the Golf grew brand commitment and sympathy.
Find out what separates the Cannes Creative Effectiveness shortlist from the other entrants.
This in-depth article presents trends in trends in media channel usage, objectives, creative strategy and reported metrics.
John A Quelch, Professor of Business Administration, Harvard Business School
Philip Kotler, Kellogg School of Management, Northwestern University
Byron Sharp, Professor of Marketing Sciences, University of South Australia
Peter Andrews, Lecturer in Marketing, Hull University Business School
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