The Bonfire Jewelry Line Balances Ancient Themes With Modern Designs
Created Rachel Hawkes birthed the line while building a health center on a reservation in Nova Scotia, Canada. The lazer-cut acrylic pendants feature feathers, teepees and animals all on hand beaded strings.
Implications - This jewelry line takes a modern design and imbues it with a vintage touch. Consumers are attracted to these types of products as they provide a sense of nostalgia for past times. In stimulating this emotion amongst buyers, companies are then able to form more of a bond with their customers and make it easier to sell future products.