Hyundai has apprently learned nothing about vehicle marketing in the last five years. What they are supposed to do is develop overly-complicated high-efficiency models, put lots of eco-friendly badges on them, advertise them at rest in an unspoiled natural envrionment, and then charge people through the nose for them. Instead, they’re taking existing models, improving their efficiency with low-tech fixes, and selling them for even less money than the normal versions. Whatever they’re putting in the water over at Hyundai HQ, it’s making for some dangerously common-sense business decisions. The Car Connection reports that Hyundai started with normal Elantra and Accents to create their new “Blue” line of improved-efficiency sedans, and then decontented them to save weight, lowered them to improve aero performance and fitted low rolling resistance tires. Sure, this means you’ll get no a/c and no power anything, and you’ll probably suffer through some horrendous ride quality and handling, thanks to the tweaked suspension and crummy tires, but these are small prices to pay for saving the world. And not being the only family on the block with a Prius. GM has tried a similar approach to fuel efficiency with its Cobalt XFE, but its underpromotion is keeping it MIA from market success. No word yet on pricing or availability for Hyundai’s Blue line, but if they avoid the XFE’s mistakes, this should be a fairly popular option for the budget automaker.
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