Giving In The Digital Age (INFOGRAPHIC)
Not-for-profit does not mean not-in-business. In fact, charities and not-for-profit organizations need to be incredibly savvy marketers if they are to achieve their goals and this means communicating with their target audience of donors, volunteers, service users, etc. in the most efficient method possible.
Email marketing, social media and content-led marketing initiatives are becoming increasingly popular methods for not-for-profit organizations to build profile and engage their communities.
iContact has a long history of working with not-for-profit and charity organisations and has produced the following infographic to provide a little marketing inspiration.
How has your not-for-profit benefited from digital marketing techniques? Share your comments below: