The movie homosexual activists do not want you to see
THE GAME PLAN
Putting strategies to work: the homosexual propaganda campaign in American media
If you think that the radical changes in the minds of Americans — and in your own mind — about homosexuality in the last decade are an accident, you must read the section below. From the 1989 book, “After the Ball – How America will conquer its fear and hatred of Gays in the 90s” (Penguin Books) which immediately became a beacon for the then-emerging homosexual movement.
Building on the basic strategies outlined in Marshall Kirk’s groundbreaking 1987 article, “The Overhauling of Straight America”, this book puts forth the very sophisticated psychological persuasion and propaganda mass media techniques that we’ve all seen and been affected by over the years — but never understood what was happening.
Kirk is a researcher in neuropsychiatry. The book describes his co-author Hunter Madsen as having received a doctorate in Politics from Harvard in 1985 and an expert on public persuasion tactics and social marketing, who has designed commercial advertising on Madison Avenue and served as a consultant to gay media campaigns across the country, and appears frequently on national media as an advocate for gay rights.
A founding work of the modern homosexual movement, this book covers a wide discussion of tactics and observations relating to the homosexual movement. But the overall main psychological strategies are well summarized in a ten-page section (pp. 147-157) titled “Pushing the right buttons: halting, derailing, or reversing the ‘engine of prejudice'”. Reprinted below, this is the meat of the book which has been re-used and referred to by the homosexual movement countless times.
Of particular note is their tactical device throughout the book of referring to religious dissenters and other critics of homosexual behavior as “bigots.” Their language is purposfully crude to enhance that idea. Much like the “big lie” theory developed in the 1920s and 1930s by the Nazis, the constant repetition of this eventually has the desired psychological effect on masses of people.
As you read this, keep in mind that it was written in 1989 – and look around to see how far the homosexual movement has gotten using these techniques.
(Note: Italics were in the original; highlights in the article are ours.)
From “After the Ball – How America will conquer its fear and hatred of Gays in the 90s.” – Penguin Books, 1989 pp. 147-157.
by Marshall K. Kirk and Hunter Madsen
“PUSHING THE RIGHT BUTTONS: HALTING, DERAILING, OR REVERSING THE ‘ENGINE OF PREJUDICE’ “
In the past, gays have tinkered ineptly with the engine of prejudice. Is it possible to tinker more favorably? We present (in order of increasing vigor and desirability) three general approaches [which are vastly better than what we've tried in the past].
These approaches, once understood, will lead us directly to the principles upon which a viable campaign can be erected.
From the point of view of evolution, prejudice is an alerting signal, warning tribal mammals that a potentially dangerous alien mammal is in the vicinity, and should be fought or fled. Alerting mechanisms respond to novelties in the environment, because novelties represent change from the usual, and are, therefore, potentially important.
One of two things can happen: (1) If the alerting mechanism is very strongly activated, it will produce an unendurable emotional state, forcing the tribal mammal to fight the novelty or flee it. (2) If, however, the novelty is either low-grade, or simply odd without being threatening, the alerting mechanism will be mildly activated, producing an emotional state that, if other environmental circumstances militate against it, will be too weak to motivate any actual behavioral response. In the latter case, the mammal may peer curiously at the novelty for quite some time, but will not do anything about it, or to it.
Apply this to the problem of homohatred. If gays present themselves– or allow themselves to be presented–as overwhelmingly different and threatening, they will put straights on a triple-red alert, driving them to overt acts of political oppression or physical violence. If, however, gays can live alongside straights, visibly but as inoffensively as possible, they will arouse a low-grade alert only, which, though annoying to straights, will eventually diminish for purely physiological reasons. Straights will be desensitized. Put more simply, if you go out of your way to be unendurable, people will try to destroy you; otherwise, they might eventually get used to you. This commonsense axiom should make it clear that living down to the stereotype, a la Gender-Bending, is a very bad idea.
We can extract the following principle for our campaign to desensitize straights to gays and gayness, inundate them in a continuous flood of gay-related advertising, presented in the least offensive fashion possible. If straights can’t shut off the shower, they may at least eventually get used to being wet.
Of course, while sheer indifference is, itself, vastly preferable to hatred and threats, we would like to do better than that. We turn next to more difficult, but also more vigorous and rewarding, tactics.
The engine of prejudice can be made to grind to a halt not only by Desensitization, in which it is simply allowed to run out of steam, but also by the more active process of Jamming. As the name implies, Jamming involves the insertion into the engine of a pre-existing, incompatible emotional response, gridlocking its mechanism as thoroughly as though one had sprinkled fine sand into the workings of an old-fashioned pocket watch. Jamming, as an approach, is more active and aggressive than Desensitization; by the same token, it is also more enjoyable and heartening.
Jamming makes use of the rules of Associative Conditioning (the psychological process whereby, when two things are repeatedly juxtaposed, one’s feelings about one thing are transferred to the other) and Direct Emotional Modeling (the inborn tendency of human beings to feel what they perceive others to be feeling).
Note that the bigot need not actually be made to believe that he is such a heinous creature, that others will now despise him, and that he has been the immoral agent of suffering. It would be impossible to make him believe any such thing. Rather, our effect is achieved without reference to facts, logic, or proof. Just as the bigot became such, without any say in the matter, through repeated infralogical emotional conditioning, his bigotry can be alloyed in exactly the same way, whether he is conscious of the attack or not. Indeed, the more he is distracted by any incidental, even specious, surface arguments, the less conscious he’ll be of the true nature of the process–which is all to the good.
In short, Jamming succeeds insofar as it inserts even a slight frisson of doubt and shame into the previously unalloyed, self- righteous pleasure. The approach can be quite useful and effective — if our message can get the massive exposure upon which all else depends.
Desensitization aims at lowering the intensity of antigay emotional reactions to a level approximating sheer indifference; Jamming attempts to blockade or counteract the rewarding ‘pride in prejudice’ (peace, Jane Austen!) by attaching to homohatred a pre-existing, and punishing, sense of shame in being a bigot, a horse’s ass, and a beater and murderer. Both Desensitization and Jamming, though extremely useful, are mere preludes to our highest –though necessarily very long-range–goal, which is Conversion.
It isn’t enough that antigay bigots should become confused about us, or even indifferent to us–we are safest, in the long run, if we can actually make them like us. Conversion aims at just this.
These modes are abstract–we’ve only hinted, here and there, at how they can be harnessed and put to work for us in a practical propaganda campaign . . .