When we talk about investing we’re usually discussing time energy or money. But there’s a resource scarcer even than those—your attention.
“Most people want to behave in ways that are consistent with their self-image as competent, effective, and honest human beings. Yet, even when they are fully committed to acting according to their best intentions, they often reach outcomes that bear little resemblance to their initial goals.”
Unpredictable Rewards And Our Dwindling Attention Reservoir
Do Twitter’s Activity feed and Facebook’s Ticker give you anything you really need to know? Not really. But maybe that’s not so bad.