History is imperative for fashion. Trends form trends that, in this case, started as a way of life. But the main reason I sat down to write this article was to explore the demand for certain prints over others. Fashion has explored only a small selection of prints over the years, and even then many repeat season after season.
Technology has provided a new medium for labels, from heritage brands to avant-garde innovators, to explore and express their identity and style, and to take the stories, ideas and icons who that provided their foundation forwards into a new digital dimension. We take a look at the brands which are doing it best, through a few of the technological treats on offer.
It's so much easier to do office wear when it's cold outside. Rubbish weather gives you an excuse to cover up, skirts over the knee, legs hidden in opaque tights, and cardigans under blazer jackets. But I want to look summery and stylish and still be considered as a serious candidate, without overspending.