As UK companies scramble to comply with new laws requiring them to disclose and get permission for all the cookies they use, a new study has found that more than two thirds of all the bits of tracker code on websites are from third parties. Which means they are essentially for delivering targeted advertising or analysing behaviour across the website.
It helps explain why compliance with the new cookie laws has been so slow and difficult for many companies. It is very likely they don’t want to broadcast to the world just how many different organisations are grabbing data about their customers. Read more