Because Why Inhabit Dish When You Can Live in Jolt Central?
Remember when Half.com and the DISH network got two towns to rename themselves after their brands? It's a terrible move for the high school football teams, but consider the perks! -- free computers, free cable, free money? You might change your name too.
With help from agency Cenergy, Jolt got Barrow, Alaska to change its name to Jolt. The town got neither cash nor technology in exchange. They got cans of Jolt on June 20, the longest day of the year.*
That lowered the standards significantly.
At left is a shot of some Barrow/Jolt townies with their fancy new moniker. The man in blue is the Mayor. Don't they look energized?
*Fun fact: Barrow is 320 miles above the Arctic Circle, so after sunrise on June 20 the sun won't set for another five weeks and six days. That's a long-ass day. I guess I'd want some Jolt too.