Provided here are some methods for the analysis of data on option
evaluations and selections.
The methods apply to data collected from polls, market research, social
or other surveys, or experiments.
The associated computer applications are Excel VBA programs which can be
made available as Excel add-ins or just by double clicking.
The programs are licensed as Freeware
Option Impacts Analysis shows the relative frequency with which each
option draws its preferences from each alternative. It allows an assessment of
the competitive structure amongst the alternatives providing an instantaneous
measure of preference sources and flows.
Choice Components Analysis calculates, for each individual for each option, the separate contributions to
selection shares of automatic and blocked selections, on the one hand, and comparatively evaluated option selections on the other.
Options Analysis is about comparing distributions of desirability
amongst options to determine how they vary in their impacts on shares, or, how
they might be changed to yield different option selection shares.
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