Why do companies advertise?
October 22, 2005 2:23 PM Subscribe
Does advertising work?
posted by Citizen Premier to Work & Money (42 answers total)
I can understand advertising a product which is new and novel, but what does, say, Coca-Cola gain from advertising? Are they just afraid not to advertise? At the same time, don't annoying advertisments disparage product use? Do the advertising departments in certain companies just have too much power to allow themselves to be eliminated or reduced?