Something is happening on the bookshelf. Either my colleagues are keeping the books to themselves, or the publicists are afraid of what we might say about them on the bookshelf, because it’s not always flattering.
Take our first book this week:
• “The One Minute Entrepreneur” by Ken Blanchard, Don Hutson and Ethan Willis. First of all, the title speaks to the instant gratification we want in our society. A successful, sustainable business can’t be built in one minute. On top of that, the Website talks about this book as “Ken Blanchard’s New #1 Bestselling Book.” Then later it gives you a chance to win the book before it goes on sale. So how is it a “bestseller” when it’s not even on sale? Proceed with caution.
• “e-Preneur” by Richard J. Goosen. One things authors love to do is “coin” terms. In this instance, the term is “crowdpreneur.” A crowdpreneur is someone who uses crowd-empowerment to generate money. Something we’re still working on.
• “Conversational Capital: How to Create Stuff People Love to Talk About” by Bertrand Cesvet with Tony Babinski and Eric Alper. Can no one write a book by themselves these days? Anyway the book’s title says it all. And with three people saying it, you would hope there’s at least one tiny thing worth hearing in this book.