Miles Becket and Ramesh Flinders made it look easy. The two amateur filmmakers bought a Webcam, signed up a 19-year-old aspiring actress to work for free and created Lonelygirl15, a show that was soon viewed by hundreds of thousands of YouTube users every week.
Now, imagine that you could perform the same stunt with your companys product.
This sort of cheap, contagious marketing isnt easy, but its increasingly necessary in the shifting Web world. And you can use some the same principles and techniques inside your company to help your employees collaborate. The Internet is an enormous source of competitive advantage for companies that know how to use it and a disadvantage for those that dont.