Over the past few days, iPhone 5 users have been reporting a "purple haze" prevalent in photos.
The issue is officially described as, "a purplish or other colored flare, haze, or spot is imaged from out-of-scene bright light sources during still image or video capture."
Apple does not officially acknowledge that the issue is specific to the iPhone 5, instead it suggests that users reposition their camera when taking a photo.
Apple's official solution:
Most small cameras, including those in every generation of iPhone, may exhibit some form of flare at the edge of the frame when capturing an image with out-of-scene light sources. This can happen when a light source is positioned at an angle (usually just outside the field of view) so that it causes a reflection off the surfaces inside the camera module and onto the camera sensor. Moving the camera slightly to change the position at which the bright light is entering the lens, or shielding the lens with your hand, should minimize or eliminate the effect.
Apple's support document basically suggested that users were holding their camera wrong in the first place but because it issued this document we believe the issue was bigger than the company initially thought.
Have you experienced the "purple haze effect"? Tell us about it in the comments.