Cool, simple and effective! How more straight to the point can it be?
This short video that was made for War Child UK pro-bono by Ogilvy. It’s aimed at highlighting how children are often recruited as soldiers by rebel groups because they’re easier to manipulat/drug/exploit and they have a a lesser developed sense of fear and danger.
And most important, it is a fundraising campaign.
“Text ‘GUNS25 £2’ to 70070.”
Update: Warchild UK sent us some gorgeous print ads from the same campaign. See below.