Oh hai. Few internet memes have enjoyed the cultural penetration and staying power of LOLcats (examples; home; Wikipedia). Whether they annoy you, amuse you, or please you to the point of purring, there’s no avoiding them online, and they’ve even infiltrated the physical world.
LOLspeak (the language of LOLcats) is too new to have attracted much scholarly research to date. But there is some, and it features in “I can has language play: Construction of Language and Identity in LOLspeak”, a presentation by Jill Vaughan and Lauren Gawne at the Australian Linguistic Society’s annual conference in 2011.
Vaughan and Gawne identify LOLspeak as a form of language play that serves in-group cohesion: if you’re in on the joke, you’re part of the community. They show how a LOLcat simultaneously builds two identities: the ubiquitous cat and the internet-savvy human that gives it its idiosyncratic voice.
This slide, for example, quoting the LOLcat Bible, demonstrates LOLspeak’s eccentric form:
The presentation is at once funny and informative. After briefly explaining the origins and context of LOLspeak, it briskly addresses its phonetics, orthography, lexicon, syntax, and morphology. We see how the surreal and deliberately mangled “cat-world discourses” reveal a playful sophistication and a “high level of metalinguistic awareness”.
See enough LOLcats and you’ll notice themes and sub-memes recur and become recursive. It’s creative but far from anarchic: linguistic norms have emerged but further subversion is always possible, even relished. Apparently some people have argued that LOLspeak is a creole, but “that’s just cos they want to use the phrase kitty pidgin”…
Here’s the video:
Lauren Gawne and Jill Vaughan’s paper ‘I can haz language play: The construction of language and identity in LOLspeak’, published by the Australian Linguistic Society, is now available in PDF form.