Freemasonry was born out of medieval craft guilds — working men distinguished by their freedom, not bonded into serfdom, indenture, or slavery. Masons were primarily aristocratic, and if not wealthy, then at least refined. The fraternal lodges of the Elks, the Shriners, the Woodsmen, and the Moose, to name a few, offered a more casual form of brotherhood. Developed with masonic screeds in mind, they populated small towns and suburbs and its provided its members with a reason to get together once or twice a week.
In 1892, a Woodsman lodge member asked his friend Ed DeMoulin to make him something that would really shake up dull lodge meetings. DeMoulin owned a local factory that manufactured uniforms, flags, patches, hats, seating, upholstery, and regalia of all kinds, and he was also at heart a trickster.
Enter the DeMoulin brothers and their wonderfully strange DeMoulin Brothers catalogs, collected by New Yorker cartoonist Julia Suits in her new book, The Extraordinary Catalog of Peculiar Inventions. A treasure chest of curiosity and a history lesson in dark humor, this is equal parts bizarre and delightfully bemusing, an essential piece of pop culture’s ritualistic paradigm and a rare glimpse of twentieth-century Americana.