March 25th, 2009 | people I know
We’re in an arms race with advertisers (and spammers, their less-reputable cousins): As fast as we improve ad-blocking technology, they improve their ability to get past it. This will only get worse as the Web becomes something we carry with us as a constant presence. But what happens when you combine increasingly immersive digital tools and aggressive competition between advertisers and filters? Unintended, and potentially quite unsettling, consequences.