Grow with interactive print
The world is going mobile, but printed materials aren’t. Until now. With the Clickable Paper™ interactive print solution, your business can grow through mobile app marketing. You can start a new revenue stream quickly and easily. And keep in step with on-the-go consumers who are becoming more mobile every day.
Connect print and digital
Clickable Paper connects printed materials to online resources using image recognition software. It’s a low-risk, growth strategy that builds on what you do well, printing, by giving you a simple way to deliver electronic marketing materials.
No barcodes or marks on your design
QR codes require a visible, unsightly barcode on the printed material. Clickable Paper doesn’t. Instead, there are one or more hotspots on a page, and several links can be assigned to each hotspot—a marketer’s dream.
Go beyond QR codes
Why limit mobile marketing campaigns to one fixed QR code link? Clickable Paper provides one-touch access to multiple links—product information, reviews, downloadable extras and more. Rich media links can go just about anywhere: photos, video, websites, e-commerce portals, social networks and even phone based actions like making a call, sending an email or opening a map.
Increase ad revenue
Give advertisers a good reason to keep buying print ads instead of online ads. Clickable Paper is both print and online, so either/or doesn’t apply. And your customers will like the flexibility of the Clickable Paper look and feel in their ads that you can create for each of them to support consistent branding and messaging.
Improve click-through rates
App users like instant gratification. Marketers like to try, test and measure. Clickable Paper gives everyone what they want. App users can play, learn or buy in seconds—watch a video, download a coupon, send a tweet, enroll in a sweepstakes. And every click-through is tracked, so detailed analytics are available.