Although 84 percent of internet users claim they never give out personal details online, the reality is very different says AOL.
According to research conducted by the web portal, 89 percent of internet users have at some point willingly given away personal details online, highlighting that while surfers may understand the dangers of data security online, they don't actually take steps to ensure their safety.
"Our research identified a significant gap between what people say and what they do when it comes to protecting sensitive information online," said Jules Polonetsky, AOL's chief privacy officer.
The results of the survey also show that 34 percent of web users expect to be the victim of credit-card fraud online, while only 11 percent have actually experienced the problem.
With this in mind AOL has launched a privacy education campaign designed to make consumers aware of their ability to to easily protect their identity and personal data while online.
According to Information Commissioner Richard Thomas, the sharp differences between what people say and how they behave online need to addressed.
"By taking a practical, down-to-earth approach to data protection and privacy, we can simplify good practice for the majority of organisations who seek to handle personal information well. However, it is equally important for individuals to be aware of their information rights and to take steps to protect their own privacy."