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We've been using Wordtracker for years to find viable long tail keyword options. Lately, we've begun to doubt the true usefulness of this tool. We have implemented good optimization efforts using relevant keywords that Wordtracker suggests as reasonably well-searched with relatively low competition. Even when we rank well for these words, we get no traffic for them.
Subsequent checking of these words in Google AdWords reveal that Google has found no searches for these words at all.
Suspicious, we've begun cross-checking our keywords in AdWords and the Moz Keyword Difficulty tool. But now I keep getting contradictory reports.
For example, a keyword I recently checked reported thus:
In Wordtracker: high competition and low search
In AdWords: high competition and decent search
In Moz: only moderately competitive
Who do I believe? How do other people weight the opinions of the various keyword research tools?