The Brixton Pound Unveils a David Bowie Print
David Bowie is without a doubt the most recognizable figure on the Brixton Pound, appearing on the ten pound note. This use of iconic local figures is an intelligent way to promote the use of a currency to create local transactions.
Implications - Youth demographics have a penchant for the contemporary, both in terms of art and design. This inclination stems from seeing part of themselves within popular culture and maintaining as their own. Companies should seek out ways to reflect the identity of youth consumers back to them to create a more meaningful connection.Stats for Pop Culture Currency Trending: Older & Chilly
Traction: 1,250 clicks in 150 w
Interest: 2.7 minutes Concept: The Brixton Pound
Related: 68 examples / 52 photos
Segment: Neutral, 18-55+ Comparison Set: 25 similar articles, including: doodled currency collections, hipster pop art currency, and obese banknote leaders.