Today's web analyst has moved far beyond funnels and visitors. Automated systems decide who gets what content, and language parsing tries to distill sentiment from millions of online interactions. This panel will look at where web analytics is headed, and how new algorithms and approaches are yielding fresh insights into online commerce.
by Nicholas Yee and Nic Ducheneaut
Virtual worlds are a goldmine of untapped insights, even for predicting physical behaviors. Not only will we share PARC findings and methods developed to extract key data from online games, but more importantly, we'll discuss how social scientists converted and processed raw behavioral metrics into meaningful psychological variables that can be applied to a broad spectrum of business applications.
1st–3rd February 2011