Script Theory (R. Schank)
The central focus of Schank's theory has been the structure of knowledge, especially in the context of language understanding. Schank (1975) outlined contextual dependency theory which deals with the representation of meaning in sentences. Building upon this framework, Schank & Abelson (1977) introduced the concepts of scripts, plans and themes to handle story-level understanding. Later work (e.g., Schank, 1982,1986) elaborated the theory to encompass other aspects of cognition.
The key element of conceptual dependency theory is the idea that all conceptualizations can be represented in terms of a small number of primative acts performed by an actor on an object. For example, the concept, "John read a book" could be represented as: John MTRANS (information) to LTM from book, where MTRANS is the primative act of mental transfer. In Schank's theory, all memory is episodic, i.e., organized around personal experiences rather than semantic categories. Generalized episodes are called scripts -- specific memories are stored as pointers to scripts plus any unique events for a particular episode. Scripts allow individuals to make inferences needed for understanding by filling in missing information (i.e., schema).
Schank (1986) uses script theory as the basis for a dynamic model of memory. This model suggests that events are understood in terms of scripts, plans and other knowledges structures as well as relevant previous experiences. An important aspect of dynamic memory are explanatory processes (XPs) that represent sterotyped answers to events that involve analomies or unusual events. Schank proposes that XPs are a critical mechanism of creativity .
Script theory is primarily intended to explain language processing and higher thinking skills. A variety of computer programs have been developed to demonstrate the theory. Schank (1991) applies his theoretical framework to story telling and the development of intelligent tutors. Shank & Cleary (1995) describe the application of these ideas to educational software.
The classic example of Schank's theory is the restaurant script. The script has the following characteristics:
Scene 1: Entering
Scene 2: Ordering
Scene 3: Eating
Scene 4: Exiting
There are many variations possible on this general script having to do with different types of restaurants or procedures. For example, the script above assumes that the waiter takes the money; in some restaurants, the check is paid to a cashier. Such variations are opportunities for misunderstandings or incorrect inferences.
For more about Schank and his work, see http://www.rogerschank.com
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