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Wearable devices, smart objects and machines are blurring the lines between digital and physical. This digital disruptor provides real-time intelligence that changes how consumers interact with products and how CPG companies operate.
When digital technology is seamlessly infused in real-world experiences, it yields rich and contextual information to augment experiences.
CPG companies must consider how they can build more modular platforms and applications that will provide the user experience that customers and consumers demand.
To get started:
Eliminate lack of context: Establish platforms that enable the creation and delivery of contextual information.
Get personal and execute with excellence: Use dynamic analytic engines to identify the right offers per consumer.
Test and Toss: Pilot programs to evaluate the effectiveness of digital promotion tactics and technologies.
May 6, 2014
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