ABC Hits a 13-Week High on Friday with Young Adults
ABC led the pack on Friday among Adults 18-49, besting CBS' original drama line-up (Chaos/CSI: NY/Blue Bloods) by 8%, NBC's originals (season finale of Who Do you Think You Are?/Dateline) by 8% and Fox's encores (Kitchen Nightmares/Fringe) by 55%.
· ABC turned in a 13-week high on Friday in Adults 18-34, while equaling its top Adult 18-49 number since the same date - since 1/7/11.
At 8pm, ABC's Shark Tank ranked #2 against its network rivals in the hour with Adults 18-49, leading the second week of CBS' Chaos by 33%. Building young adult audience throughout its broadcast, the ABC unscripted series gained 18% from its first half-hour to its second half-hour.
· ABC's Shark Tank posted a season-high on the night with key Women (W18-34/W18-49).
During the 9 o'clock hour, ABC's Primetime: What Would You Do? beat out its newsmagazine competition across all key Adult demos, leading NBC's Dateline by 22% in Adults 18-34, by 16% in Adults 18-49 and by 6% in Adults 25-54. In addition, What Would You Do? beat out CBS' original CSI: NY by a wide margin in Adults 18-34 (+22%).
· ABC's Primetime: What Would You Do? was up from its most-recent original two weeks ago by 5% in Total Viewers, by 8% in Adults 18-49 and by 6% in Adults 25-54. In addition, the ABC newsmagazine matched its highest rating since mid-January with Adults 18-34 - since 1/21/11
ABC's 20/20 finished #1 in the 10 o'clock hour for the 2nd week in a row among Adults 18-49. The ABC newsmagazine also won the hour among key Women (W18-33/W18-49) 20/20 featured Elizabeth Vargas' yearlong investigation into the Independent Fundamental Baptist Church.
· 20/20 posted its highest Adult 18-34 number on the night in more than 2 months and its strongest Women 18-34 number in nearly 5 months - since 1/28/10 and 11/19/10, respectively.