Web 2.0 Terms Every Media Professional Should Know
Behind the latest buzzwords are business strategies you can use
Table of Contents
Columbia Dean Sree Sreenivasan takes you behind the buzzwords of Web 2.0 to reveal the strategies and business models that make sites like YouTube, Facebook, and Wikipedia tick. And if you don't know what Web 2.0 is, don't worry—that's lesson one.
Sreenivasan clearly defines and illustrates principles like the Web as a platform, the architecture of participation, online communities, folksonomy, and mobility. You'll understand how they work on successful sites, and how they can work for you.
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