Charles 5pts Almost I think, but not quite. Although the media makes it seem as if the primary demographics of Lamborghini/Ferrari/Rolls Royce are professional athletes, rappers, and rock stars, all of these folks together make up a tiny fraction of exotic car sales. Sure, you have Kobe Bryant, Kanye West, and maybe a dozen other celebs in the news with their fancy new Aventadors, however Lamborghini sells nearly 1000 of these cars per year. Where do the other 986 cars go? In fact they do this for 10 years per model, so where do the other 9986 cars go? I assure you, there is no "ego" being fed when people laugh at you as you lurch away from a stop, wrestling with first gear on a engine half warmed up. There's no ego to be fed when you nearly fall flat on your face as you hobble your way out of your seat that is ~4 inches off the ground (this has nothing to do with age, or grace, go and try exiting an Aventador yourself). Nor is there ego to be fed when folks cringe as you bottom out your car on a particularly angled parking lot ramp. And when you're stuck on the side of the road after a break down and people drive by, taking pictures and videos of you to be ridiculed on twitter and facebook in real time? No ego being fed there. Not only that, the wealthy didn't get that way by not being self-aware. Nearly all of them know that the vast majority of the public view them as non-enthusiast show-offs, so there's no positive image being presented at all. Why then, would anybody rich or poor ever purchase an exotic car? Why would they ever want to be seen in public with an item that brings so much negative thoughts to its owners by folks such as yourself. Realistically? It's a love of driving, a love of engineering, and a love of art, and an appreciation for the car itself. If you actually talk to exotic car owners, you'd find that the vast majority of them put up with people looking down at them, people keying their cars because they think they are douchebags, people laughing at them in the streets as they struggle in the low gears, the constant and embarrassing public breakdowns, because they are true car enthusiasts. While they get bashed on forums by folk who claim they can out-drive any exotic car owner despite never having been in a high performance vehicle on a race circuit, they are on the track, enjoying their cars to the fullest, and honing their abilities. Not to say that there aren't show-offs out there, buying a carbon fiber Aventador built for lightness, then plating the whole thing in gold, or some other heavy metal, however if you actually do the numbers, those are few and far between. Oh, and just so you know, the typical Ferrari or Lamborghini has fewer than 5000 miles on the odometer after 5 years of ownership because the typical Ferrari or Lamborghini owner has around 7+ cars to drive (not making this up, literally in Ferrari's marketing booklet). They only have 5k miles on their Ferrari and Lamborghini, because they put the other ones on their Koenigseggs and Paganis. Even still I imagine their Porsche might have a few more just because of usability, but these cars are low mileage not because they garage queens.