QUIZ: Can You Match The Brand With Its Jingle?
Good brands tend to have distinctive music or sounds, which they put a lot of time and money into creating. Sure, people recognize the Nike swoosh logo, but how many people get fry-cravings once they hear McDonald's "Ba-da-ba-ba-ba"?
Katz Media Group recently did a study that polled how well people recall sonic branding—"or using sound to communicate brand messaging via a well-established audio signature, music, or character voice."
Some companies do a fantastic job, and others leave a lot to be desired.
Test your skill to see if you can match the jingle to the brand.
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