Suzuki said it picked Asher/Gould for one key reason. "They demonstrated a strong ability to focus in on who our customers are," said Tom Meyers, national advertising manager at American Suzuki Motor Co. The Japanese car maker saw sales slump last year after a consumer group said its Samurai sports utility vehicles were prone to rolling over. Even though the federal government appeared to refute those charges, Suzuki has since been plagued with a nagging image problem.