What did we learn from O'Reilly's ouster, though? We learned that advertisers are controversy-averse. They don't want to be associated with an accused sexual harasser, especially when the accusations are persistent and are backed up with numerous settlements to women who have experienced harassment. Advertisers saw their brands tarnished, and their consumer base angered, by O'Reilly's behavior. Too many of the companies that abandoned O'Reilly's show have increasing numbers of women in senior management, in advertising, and on their boards. While Roger Ailes, now himself dismissed from Fox for his harassing behavior, described O'Reilly's antics with "Bill will be Bill," increasing numbers of women (and some men) in charge find Bill's behavior, not only odious, but also illegal. Increased sensitivity to issues of sexual harassment helped make it clear that O'Reilly's behavior was simply unacceptable.