"The strength of Black Rifle Coffee Company lies in our decade-long commitment to offering customers unique products and experiences that can't be found elsewhere," said Black Rifle Coffee CEO Chris Mondzelewski. "With Black Rifle Energy, we are staking our claim in a $21 billion category and launching the next generation of consumer-centric innovation. Our collaboration with KDP enables us to expand our retail presence, accelerate household reach, and enhance our commercial operations. We're equally proud to partner with a company that shares our mission of giving back to the veteran community."