The Circular Hub will support the creation of circular luxury products of the future - products that maximise the use of recycled materials, durability, repairability, and recyclability. The hub is fully aligned with Italy's PNNR (National Recovery and Resilience Plan) [i], and the circular economy strategy underpinned by the EU's proposal to achieve the 2030 emissions reduction targets. Located in Tuscany, the hub will see the involvement of Kering's facilities, starting with Gucci's production sites, its Italian-based raw material suppliers, and finished products manufacturers (comprising more than 700 direct suppliers and 3,500 sub-suppliers). The hub's activities will then be extended to Kering's other brands and eventually become open to the entire sector. "The fashion industry needs to accelerate and launch serious actions to catalyze deep change, rethinking the way we produce and use resources as well. The creation of our Circular Hub represents a milestone that goes in this direction.