This partnership expansion with Nissan represents a significant strategic win for Ituran in the Latin American market. The 5-year contract structure, coupled with Nissan's commitment to pre-install VLUs in multiple models, creates a steady revenue stream potential. The deal's structure is particularly attractive - Nissan pays for the first year of service, effectively creating a customer acquisition funnel for Ituran's subscription services. The Chilean automotive market presents substantial growth opportunities, with annual new car sales averaging 300,000-400,000 units. If Ituran captures even a modest share through this Nissan partnership, it could translate to meaningful recurring revenue growth. The expansion from Mexico to Chile also validates Ituran's service quality and could pave the way for further regional expansion with Nissan.