Integrating its rich heritage into the milestone, Finnair collaborated with Finnish brands, including a Moomin mug in partnership with Arabia, a Finnish tableware brand, Makia, a Finnish clothing brand, and Karhu, a sneaker brand, to create unique collections available to the public. Furthermore, extending its commitment to community engagement, Finnair welcomed 1,700 elementary school children to its hangars, providing them with an exclusive behind-the-scenes look at the airline's operations.