SAN BERNARDINO, Calif. — Former Supervalu Inc. executive Peter Van Helden has been named president and chief operating officer at Stater Bros. Markets. He succeeds Jim Lee, who will retire next month. Former Supervalu Inc. executive Peter Van Helden has been named president and chief operating officer at Stater Bros. Markets. He succeeds Jim Lee, who will retire next month. Van Helden was most recently Supervalu's executive vice president of retail operations and was president and chief executive officer of Albertsons Inc.'s California Food Division until Supervalu acquire it in 2006. All told, he spent 35 years with Albertsons, holding a variety of positions in operations, merger integration and dual branding.