The bank has also successfully married its digital strengths with its sustainability agenda by unveiling a Green Branch initiative. The objective is to go paperless at branches, allowing digital authentication of transactions, and accepting e-signatures for certain product applications. When it comes to self-service banking, Standard Chartered was quick to spot the hassle of applying physically at bank branches for a temporary credit limit increase (TCLI). To solve that problem, the bank's Credit Cards and Personal Loans team introduced a digital application process for TCLI, improving efficiency, offering real-time decisioning and making the process accessible and convenient. The journey was further simplified when the bank optimised the number of steps within the application journey, further enhancing the client experience. PRODUCT PROFILES A differentiator at Standard Chartered is its JumpStart savings account, targeted at young adults aged 18 to 26, as they start out on their careers.