It's building on a similar program launched in 2020 to address the specific health need of LGBTQ workers. "What we're actually doing is integrating the health-care services, navigation and advocacy of the program, all in one place ... through the employee resource groups," explained Grand Rounds' Dr. Ian Tong, executive leader of the Black Community Innovation Coalition. The market for employer telemedicine plans has become increasingly competitive, with Amazon 's new Amazon Care service, industry leader Teladoc, hospitals and health insurers all vying to offer integrated virtual primary care services for large employers.