A new outlet created by two of WeWork's former employees aims to help landlords and corporations do just that. WeWork's basic business model is simple: The company rents large chunks of office space, breaks up that space into tiny offices and communal work spaces, sprinkles in good design and community features, and then subleases it to tenants at a huge mark-up. Landlords could make more money if they skipped the lease with WeWork and directly subleased to tenants, but typically, they don't want to deal with all of the hassle involved in running a coworking space. "At the end of the day, it's enormously human-labor intensive and operationally intensive," says Bryan Woo, the director of acquisitions at real estate developer Young Woo. "[It's like saying to a landlord], 'Why don't you operate the hotel?'"