The updates aim to broaden SiriusXM's appeal from its core market of Gen X or older to Millennials and Gen Z. The new app, for instance, taps into younger generations' penchant for fandoms by organizing music discovery around artists and their influences versus genres. Artists have devoted landing pages in the app featuring their music alongside relevant interviews on SiriusXM programs, such as The Howard Stern Show, a Celebrities such as John Mayer, Shaggy and Kelly Clarkson have been brought in to curate their own channels, and musicians including Cardi B and Olivia Rodrigo will stop in as guest DJs. Along with a refreshed image, SiriusXM debuted a lower, mobile-only subscription tier costing $9.99 per month. As a legacy brand rooted in satellite radio and in-car entertainment, SiriusXM had a higher price point that was missing out on younger generations. Perhaps most critically, it had no mobile streaming service, ceding this generation to streamers such as Spotify.