Hiring a global executive to lead digital strategy worldwide is an ambitious move on Ahold Delhaize's part, and further signifies its commitment to excelling in the digital and e-commerce space. Recently, the grocery company began piloting digital features in-store at Hannaford, and has expressed plans to introduce similar digital updates to other U.S. banners. A number of digitally enhanced stores that enable easier online access and e-commerce in stores have also been unveiled in Europe.