THE WHY? Watsons is looking to expand its green credentials, extending the recycling programme to Hong Kong. Customers can recycle the cleaned containers of any beauty brand, including foundation bottles, mascara wands, skincare tubs, and lipstick tubes at around 170 Watsons stores across the city in exchange for rewards in the city's largest loyalty platform MoneyBack. Once collected, V Cycle will break down the wastes, separate them by materials, and work with local partners to transform them into new raw materials. Eva Yu, President & Managing Director of L'Oréal Hong Kong, said, "With the scaled-up recycling campaign as part of our 'L'Oréal for the Future' sustainability programme, we want to further inspire and influence how our consumers think and what they do about packaging wastes – not as something to toss out, but as a resource that can be recycled and used again, and sustainably, reducing the impact on our environment. Our partnership with Watsons and V Cycle will help make this a reality."