Jassy noted that, while Amazon's Whole Foods Market subsidiary addresses the brick-and-mortar opportunity in specialty grocery, Amazon continues to look for "a mass grocery format" that would be "worth expanding broadly," suggesting that perhaps the current Amazon Fresh format is not working as well as the company would like. One filing with the Seattle Department of Constructions and Inspections suggests that the eCommerce giant may be trying out a store format under the name "Amazon Market."