"We're going to manage [Bakugan] for the long-term," Harary told analysts during a third-quarter 2018 earnings call. "It's going to be year-by-year, and every year is going to be new innovation.. .tied to the TV show and all the rest of it." As Bakugan's creator, Spin Master holds the toy line's master licensing rights. If the brand develops some longevity, sub-licensing revenue from third-party merchandisers promises to be a bottomless source of additional cash. For Gadbois, the challenge will be ensuring that Spin Master is able to put enough product on shelves at the right times, without over-committing to the line and fomenting a repeat of the Bakugan bust. The company's increased global footprint will give it a tighter rein on distribution this time around. "When we did Bakugan the first time around, most of our sales internationally were actually through third-party distributors," Gadbois said during the same earnings call.