Now the Street apparently has finally noticed Aurora's huge potential, as shares have soared over 50% in the last week. The catalyst for the rally was a very bullish note from investment bank Canaccord Genuity. In the note, the bank stated that AUR was poised to benefit from its self-driving technology and its "strong, visionary management." Most importantly, the bank thinks that the company can get a strong foothold in the autonomous driving market thanks to its early mover and competitive advantages.