Karyanto mentioned the movement as a contribution by Danone-AQUA which focuses on developing waste collection, consumer education related to waste management, and innovation on product packaging. Danone AQUA is targeting to collect more plastics than are used in 2025, educate up to 100 million consumers, ensure 100% of its packaging are able to reuse, recycled as compost, and increase the content of recycled material in bottles to 50%. "To achieve the target, currently we have taken various initiatives, including building the Integrated Waste Management Site (Tempat Pengelolaan Sampah Terpadu /TPST) together with the Lamongan District Government. We are also compiling the learning module "Sampahku Tanggung Jawabku" for elementary school students and story books for kindergartens, and continuing the research for more environmentally friendly packaging innovations.