Within this, US sales fell by 6%, attributed to subdued consumer confidence and economic moderation, a trend Pernod expects to continue into the next fiscal year amid tariff uncertainty. Excluding the US, the Americas posted a 2% organic sales increase, supported by growth in Canada and Brazil, while Mexico recorded a slight decline but gained whisky market share. In Asia, China presented the steepest challenges, with sales plunging 21%, driven by declines in Martell Cognac and Scotch brands. The company anticipates further weakness in China at the start of fiscal 2026. By contrast, India delivered a 6% sales rise, bolstered by premiumisation trends. Pernod highlighted double-digit growth for Royal Stag whisky and strong momentum for Jameson Irish whiskey, now the top imported spirit brand in India.