Genting Cruise Lines has launched its first regional Cruise Voluntourism campaign in Asia through Dream Cruises as part of the group's year-long 25th Anniversary celebration, according to a press release. Initially debuting on Genting Dream, the campaign will further roll out across the Dream Cruises and Star Cruises fleet region-wide, the company said. "On behalf of Genting Cruise Lines, we are truly excited to introduce our first regional Cruise Voluntourism campaign in Asia across our Dream Cruises and Star Cruises ships. We hope our guests will not miss this valuable chance to be part of something truly meaningful, which is also a wonderful way to intimately know and understand each destination and its community," said Kent Zhu, President of Genting Cruise Lines.