Just how much pressure depends on the scale of the initiative as does the level of waste reduction. But whether the bogofl is more PR exercise than serious bid to reduce waste, Tesco is in a win-win situation. If the next Wrap study into UK food waste shows the amount consumers are throwing away has fallen, Tesco can claim the bogofl played a part. If it doesn't, the retailer will at least have shown Benn and Defra it tried its hardest to educate consumers. In short, the bogofl may not be as godofl as it sounds. As confidence grows, bogof makes a return (24/10/09) 'Bogof later' spearheads Tesco green revolution (16/10/09)