What we know and can infer about the proposed deal thus far is: Executives from both holding companies acknowledge that details regarding future leadership and structure remain undecided and that the deal is subject to regulatory review. Nonetheless, the larger industry and client implications are beginning to come into focus. For clients of either Omnicom Group or IPG, this acquisition means: If you are a Forrester client working with Omnicom or IPG and want to understand what this acquisition could mean for your business/brand, feel free to book an inquiry or guidance session with me. Some additional Forrester resources include: The Forrester Wave™: Media Management Services, Q4 2024 The Marketing Creative And Content Services Landscape, Q4 2024 Predictions 2025: Marketing Agencies Brand AI Models Will Reinvent How Marketing Creates Business Value