Trouble has been brewing for the Swiss-based food giant for the last month, but escalated after local media reported that government inspectors in the state of Uttar Pradesh had ordered a product recall after finding monosodium glutamate and excessive levels of lead in Nestlé's Maggi noodles. The noodles, which cook in two minutes, are a hugely popular form of quick meal in one of the world's largest and fastest-growing consumer markets. The affair took on a new dimension Tuesday as the state government of Kerala, at the other end of the vast country, launched a formal probe into the incidents, pulling Maggi noodles from all government-controlled outlets in reaction to complaints about the product, The Times of India reported. Adding spice to the affair is the fact that one of the biggest stars of India's Bollywood movie scene, Madhuri Dixit-Nene, endorses the noodles as a healthy food choice, including for children.