"With Eric's best-in-class history of driving exceptional growth in the branded sports industry and an established reputation as an exceptional leader, his experience will be a tremendous asset in galvanizing Under Armour's brand strategy, refining our operating model, and ensuring that every facet of consumer engagement is moving our brand forward." Before starting and leading Unless as CEO, Liedtke spent more than 26 years at Adidas, taking various senior positions in footwear marketing and executive roles as VP of Brand Marketing, SVP of Sports Performance Brand Marketing and Head of Sports Performance, and most recently Brand President and Executive Board Member. In his most recent role, Liedtke was credited with orchestrating the creation and implementation of a five -year plan that drove more than $8 billion in revenue growth for Adidas, promising results for Under Armour, which has unveiled extensive plans to tackle business declines.