Wells Fargo, like others, is expecting the Baby Boomers to pass $68 trillion to their children in the coming decades (according to numbers from a Cerulli Associates report), and that transfer of wealth from one generation to the other means a glut of customers who could benefit from estate planning. If Wells Fargo can deliver that, those clients, and whoever is inheriting their money, become stickier and a perhaps a "customer for life," the bank hopes. Extending trust services to more clients isn't just a business growth strategy – clients now expect their advisors to see their entire financial life and give "holistic" advice, including estate planning, according to Ready.