To move toward that measure in other production facilities, the company is introducing water management measures in each of its key barley growing regions through partnerships with local stakeholders and growers. In addition, it is introducing watershed protection measures at all of its facilities in Argentina, Bolivia, Brazil, China, Mexico, Peru and the United States. Heightened attention deeper into the supply chain The new commitments are notable for their global scope and because they also focus far more attention on encouraging sustainable operations throughout AB InBev's entire supply chain, according to AB InBev executives. "Our approach recognizes that there isn't a one-size-fits-all solution to improve sustainability," said AB InBev CEO Carlos Brito. "The key will be to leverage the experience and expertise of our colleagues globally, foster a collective approach through partnerships with local stakeholders and continue to scale best practices across our company."