The licensing program allows other TV brands to take advantage of Tizen OS, which provides industry-leading smart features, content discoverability tools, apps, and modern user interface for the ultimate smart TV experience. To support seamless adoption of Tizen OS, Samsung collaborates with a selection of partners on content licensing and hardware optimizations. These partnerships give many TV brands access to a whole world of entertainment that Samsung Smart TVs exclusively provide, while also allowing Tizen to leverage its ever-expanding ecosystem to strengthen its offerings. Key features that the users of the licensed TV brands will gain access to include: Samsung TV Plus, Samsung's free streaming TV and video platform that will allow users to enjoy hundreds of live channels, entertainment, news, shows, and sports – for free.