A growing number of high-profile brand owners are taking enforcement action against "metaverse" infringers and on February 8, 2023, a New York Federal court rendered a highly anticipated decision in Hermes International v. Rothschild, S.D.N.Y., No. 1:22-cv-00384- the first case to consider non-fungible tokens (" NFTs ") and trademark infringement in the virtual word. The French luxury brand Hermès International and Hermès of Paris, Inc. ("Hermès") was awarded $133,000 USD in damages, $110,000 for trademark infringement and dilution, and $23,000 for cybersquatting.