Financial services based technology provider Broadridge Financial Solutions, Inc. ( BR ) recently announced its acquisition of Emerald Connect, LLC for $60 million in cash to cater to the needs of financial advisors. The acquisition of Emerald Connect, LLC is part of the company's strategy to build a portfolio of well modified branding, marketing and client communication tools to help them expand their businesses, increase operational efficiency and minimize risks. Emerald Connect will be a strategic fit for Broadridge, as the business models of both the companies are almost identical. Emerald Connect's solutions would complement Broadridge's sales, education and client communications capabilities, strengthening its platform and expanding it into the advisory market. Moreover, with this acquisition Broadridge will be able to deliver optimized solutions and a best-in-class experience to all its clients.