Its diverse portfolio of 13 passenger vehicle models, including the Aura, Verna, Grand i10 NIOS, i20, i20 N Line, Exter, Venue, Venue N Line, Creta, Creta N Line, Alcazar, Tucson, and IONIQ 5, has catered to various customer preferences. Moreover, its strategy of frequently launching facelifts for its models has kept it ahead of its peers in this approach. "This approach has become a common strategy among various companies, but its effectiveness depends on the specific demand for each brand or model in the market," explains Abhishek Gaoshinde, deputy vice president of research at Sharekhan by BNP Paribas. By refreshing their offerings regularly, Hyundai encourages consumer engagement and dealership visits, further solidifying its competitive edge.