TomTom is synonymous with Maps and Personal Navigation Devices (PND) but not many know that TomTom also has quite a few APIs that help developers build location-based apps… Perhaps it's not surprising considering that TomTom's product page doesn't list it! (see screenshot) (i) Are APIs a new business area at TomTom? A: APIs are a relatively new business area and an area of growth for TomTom. TomTom has been developing Location Bases Services APIs for several years but only since the end of last year, we started offering our APIs to businesses of all sizes to help fuel growth for developers at any scale. (ii) What is your vision for the APIs market? A: With the convergence of offline and online, location information has become more critical than ever. New players are entering the market very aggressively and existing players are frequently changing their business models. Maps APIs are already required in many existing use cases like IoT, fleet & logistics and on-demand.