Brimming with joy and happiness, the film features Xiaomi employees, and senior executives including Manu Kumar Jain (Managing Director, Xiaomi India and Vice President, Xiaomi Global), Raghu Reddy (Head of Online Sales and Categories), Manmohan Chandolu (General Manager, POCO India & Online Partner Sales Head, Xiaomi India), Rohit Ghalsasi (Category Manager - Audio, Xiaomi India) and several others rejoicing and dancing to the tunes of famous music track "This is gonna be the best day of my life" by popular rock band 'American Authors'. It starts with Manu Jain announcing and congratulating the employees of the company on selling 100 million smartphones in India, followed by people across the floor, celebrating, dancing and singing together to commemorate the landmark achievement. The campaign has been conceptualised and executed by Xiaomi's brand marketing team and McCann, the creative agency.