It is a very difficult task to try and be everything to everyone. Some companies try to build a solution that covers all content possible but many times find that they specialize in just one or more core functionality. Many CMSs have some video capabilities but they may not be as strong as what Brightcove offers. This is one reason why integrations like this are so exciting. Brightcove has proven that they specialize in video content. Clients who already use Adobe CQ5, Agility, Atex Polopoly, Drupal, Ektron, Microsoft Sharepoint 2010, PaperThin CommonSpot, Sitecore, or WordPress can now have Brightcove's Video Cloud content abilities right within the CMS. The result is less of a learning curve and faster content turnaround because the video element becomes part of the workflow of the CMS you are already familiar with. Some of the features Brightcove's Video Cloud brings with these integrations are: Learn more about Brightcove