DraftKings CEO Jason Robins recently told Benzinga that the NFL season is part of the company's exciting future. "It looks like it's shaping up to be a great NFL season," Robins told Benzinga. Robins said it is "really early," but initial indicators are showing strength ahead of the season. Robins added the sports betting industry has seen incredible growth every NFL season. "It continues to be a great time of year. I'm expecting big things and big growth this NFL season." Robins also said that the addition of a Black Friday game was "a great idea" and serves as a value add for sports betting companies. DraftKings saw increased app downloads around the start of the 2022 NFL season. The company could face increased competition with entries from Fanatics and ESPN Bet during the 2023 season but maintains a strong overall market share of more than 30%.