He also was a consultant and advisor to LIMA Japan and helped establish the licensing business in that region. Maria Del Carmen Rotter Alday, Managing Director/EVP, Televisa Consumer Products, has been with Televisa for nearly 20 years, having founded the Televisa Consumer Products Division, which now has agents in 25 countries. Televisa Consumer Products has become the most important licensing agent in Mexico, representing top properties from Cartoon Network, Entertainment One and Nickelodeon, and developing marketing strategies for HIT Entertainment, Mattel and Sesame Workshop.Prior to joining Televisa, Rotter was VP, Product Development, at BouncyNet, and General Manager, Efectos Especiales, S.A. de C.V.