Roku makes it easy for streamers to discover content within The Roku Channel: The service is built in to every modern Roku streaming device and smart TV on the market, and Roku consistently promotes free streaming content from the platform across the home screens of Roku devices through dedicated tiles and menus. The Roku Channel offers thousands of free, ad-supported titles and hundreds of linear content streams from a number of third party partners, including FilmRise, Comcast's NBC Universal, Fox Corporation, ABC News, AMC Networks and others. Data from the Roku Channel recently became available through Comscore's measurement tool, Connected TV Intelligence (CTVi).