Pure Storage also helps PhantomFX improve its digital security posture and reduce energy consumption by around 35,000 kWh per year Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technology and services, today announced that PhantomFX, an India-based, TPN-certified visual effects (VFX) studio that has worked on world-renowned projects such as Marvel's Avengers, has successfully upgraded its data storage and management infrastructure to the Pure Storage platform to improve production times, business resilience and energy consumption, all of which provide a solid foundation for business growth. Customer Challenge: PhantomFX faced three critical challenges with its previous storage infrastructure: disparate storage systems, the looming threat of ransomware attacks, and the imperative to reduce its carbon footprint.