"Unilever has committed to ensuring that, globally, all of our plastic packaging is fully reusable, recyclable or compostable by 2025, and to using more recycled plastic content in our packaging. For the UK & Ireland we want to significantly accelerate this and we're proud our innovation will help us towards achieving our aim, as well as making a significant contribution towards the UK Plastics Pact targets. We'd like to thank our industry partners for their part in working with us to make this possible." Helen Bird, Strategic Engagement Manager at WRAP, which manages The UK Plastics Pact, said: "Tackling plastic waste is complex and involves collaboration across the supply chain. We welcome this move by Unilever and steps taken by waste management companies to trial the sorting of the packaging. We now call for wide scale adoption of detectable black pigments by brands and retailers, and the sorting and reprocessing of that packaging by the recycling sector."