The Tesla founder published some confusing tweets about his title at Tesla this week, stirring up commentary – particularly in light of the fact that he's supposed to step down as Tesla chair in the next few weeks, per his agreement with the SEC. It's unclear why Musk continues to court social media controversy, especially since the SEC specifically requested that Tesla intervene to manage his social media posting when they settled with him over fraud charges. Perhaps he believes that his loyal fans/shareholders like his cowboy style.