Commenting on the deal, Patrice Paquot, Deputy Regional Vice President, Sub Saharan Africa for Eutelsat said they we re honored to continue the partnership with Azam, one of their anchor customers at the 7° East position as it successfully expands it broadcast offer. 7° East has become a new DTH hotspot for Sub-Saharan Africa and a key pay-TV neighbourhood for Eastern Africa with some of the fastest growth rates in the region. Azam's Deputy Chief Executive Officer Jacob Joseph added that e very Azam TV household will have the opportunity to enjoy a wide variety of local and international programmes with excellent signal quality. Boasting of the delight to rely on Eutelsat to leverage the unparalleled reach of its 7° East position." Founded in 1977, Eutelsat Communications is one of the world's leading satellite operators.