The company has also announced more far-reaching changes to the company structure, saying that with effect from April 1st, the company will "realign the platform functions that support each of its business units in order to enhance the effectiveness and efficiency of these operations". What it means in essence is that some of the operations that were until now the responsibility of the parent company, Sony Corp., will now be transferred to the applicable Sony Group companies. These operations include "the consumer AV sales platform, the manufacturing, logistics, procurement, quality and environmental platform for Sony's electronics business, as well as certain cloud-based platforms and service-related businesses, will each be transferred to the related Sony Group companies", according to the official announcement by Sony. The company has also said that with effect from next month, four of its senior executives who're currently in charge of four of Sony's group companies will be designated as 'Corporate Executive Officers' of Sony Corporation, bringing the total number of people within the organization with that designation to ten.