Mobile Money aims at financial inclusion of those who faces hurdles in transferring money due to lack of branches or ATMs closer to them by offering a gamut of financial services such as deposits and cash withdrawals, money transfer to third parties, self-reload of prepaid mobile credit, and various utility bill payments. The service will be first available in Tamil Nadu to specifically cater to the needs of migrant working population from Tirunelveli now living and working in Chennai. Rollout to other parts of the state and rest of the country will happen during the year. Rajiv Sabharwal, Executive Director of ICICI Bank said, "ICICI Bank has been leveraging technology to provide conveniently accessible banking services in line with its financial inclusion initiative. The launch of Mobile Money is a part of this strategy, which will enable the Bank to provide reliable banking services through retail outlets of Aircel.