The company's market-leading investment guarantee, with software priced according to the revenue of the given plant, is particularly valuable for greenfield plant construction, which will have a murkier picture of operational costs. This is underpinned by the rest of Rockwell's automation ecosystem, which includes SCADA/HMI software and Programmable Logic Controller (PLC) solution offerings. FactoryTalk Optix, the company's cloud-based SCADA/HMI software, offers an unlimited licensing model, in which manufacturers only pay for the functionality they use, ensuring the software's forward compatibility with new technologies, with integration to new Industrial Internet of Things (IIoT) devices, Artificial Intelligence (AI), and Virtual Reality (VR) built into the design.