Martin Coyle, marketing director for Molson Coors UK & Ireland said: "We have seen growth in the Staropramen brand throughout our European business and around the world and there is a continued appetite for world and premium beers in the UK. "By bringing the brand into the portfolio we are able to provide our customers a more comprehensive and premium drink offer." James Lousada, chief executive officer, Carlsberg UK, said: "Our priority in the World Beer category is San Miguel, which has seen volume growth of 105% over the past five years, complemented by a wider World Beer portfolio which includes Poretti and Mahou."