The report comes after weeks of public feuding between Boohoo and Frasers, which have clashed on disagreements over leadership and operations, resulting in a series of open letters from both parties criticising the other. Tensions between the duo began arising when Boohoo revealed that it was to carry out a review of its structure, confirming past speculation that it was mulling a possible separation of its business after its former CEO John Lyttle departed. Frasers proposed that its own owner, Mike Ashley, should step in to the helm, citing "abysmal trading performance and share price collapse" among its concerns regarding the alleged "leadership crisis" it claimed to have witnessed at the fast fashion firm. Boohoo ultimately denied Ashley's bid for the top role and instead appointed Finley, leading Frasers to double down on its public critique, dubbing the company "desperate".