"The statements in the article, and the overall tenor of the article, are untrue," SmileDirect stated in the complaint. In a press release, company founder Alex Fenkell said that "the inaccuracies and misrepresentations in the MDA article are egregious." The company told BuzzFeed News that a licensed dentist is involved in every customer's treatment, but citing confidentiality, declined to name any of its affiliated dentists in Michigan.