Unilever CEO Paul Polman telegraphed this move earlier in the year in a speech at the World Economic Forum in Davos, saying that: "A lot of people think if you outsource your value chain you can outsource your responsibilities. I don't think so. We need to be at the forefront of change. This is why Unilever is committed to greater transparency and continue to work with our partners to drive positive change in the palm oil industry."