TotallyAwesome, the digital marketing firm for brands targeting kids and teens, has hired Alfred (Alfie) Leitao as chief technology officer, who will join the business' senior leadership team. Leitao has a 23-year career in software engineering with digital development experience in 12 countries across Europe, USA and Asia Pacific. He was also co-founder of digital agency WHO Digital in Vietnam and continued to run the business after it was acquired by WPP. Part of his new role is in building a platform that automates workflows to enable clients to rapidly scale their inventory. Make-A-Wish Foundation New Zealand appointed Mindshare as its media agency. The partnership, effective immediately, will enhance Make-A-Wish Foundation's digital marketing strategy in New Zealand to increase and nurture donors, drive brand awareness and ultimately raise more funds.