Several speakers cited it during their remarks at the conference and some tried to distance their companies from vulnerabilities. Dan Morrell, assistant treasurer of drugstore chain Walgreen Co. ( WAG ), said the company was "spending a lot of time and the right investment dollars" to protect its data and its customers. Stan Lippelman, vice president of marketing at Bass Pro Shops, a privately held outdoor goods seller, said: "We feel very comfortable with where we are at. But ... the fact that it happens to Target means it can happen to anybody, right?" - Additional reporting by Jim Finkle and Dhanya Skariachan in New York; Editing by Stephen Coates.