The Mall Group is delighted to support such initiative by allocating space for Giant 'Coke' Bottle in front of Gourmet Market, The EmQuartier. This serves as a collection point for recycled materials and encourages sustainable waste separation behavior." Coca-Cola is supporting the launch of its new 100% recycled PET plastic bottles (excluding caps and labels) with digital-led communications, including out-of-home advertising and KOLs. Additionally, recycling stations will be set up across Coca-Cola events in 2023, with opportunities to win prizes, including VIP tickets to COKE Studio concerts. Coca-Cola recently organized a consumer recycling activation at the EmQuartier shopping mall and Centerpoint Siam Square, Bangkok, designed to educate consumers on the importance of waste separation.