Almarai is deploying SAP S/4HANA real-time business suite, which will run on a HANA Enterprise Cloud platform that is managed by SAP. "Almarai shows how Middle East food and beverage manufacturers can leverage real-time technologies to drive innovation, enhance margins, and deliver products that meet consumers expectations," said Mohammed Alkhotani, Managing Director, SAP Saudi Arabia. "Digital transformation can help manufacturers to gain full visibility and control across farm-to-fork, enhance quality control, and properly forecast and plan products' demand." As part of its digital transformation roadmap, Almarai is also exploring emerging technologies such as robotics, chatbots, and the next phase of cloud innovations.