Their business models traditionally have been formulated through a lengthy process, and the entire corporation cannot simply change its nature overnight. Traditional business models are typically not customer-centered, and it is this failure to prioritize the customer experience that demonstrates that an enterprise is operating under a pre-digital set of mandates. A Forrester research report referenced in Entrepreneur addresses this concern, reminding large organizations that they must "enhance the knowledge of and engagement with customers, and prioritize these over maintaining traditional competitive barriers." Forrester even states that "it's not enough to be customer-centric — in fact, companies should be customer-obsessed." According to Newpath Web CEO Nathan Sinnott, companies that have adjusted their business model to deliver an improved customer experience are outperforming the Standard & Poor's index over a six year period.