It seems that Mozilla isn't happy with the ballot screen that Microsoft proposed to the European Commission (EC) as a way to ensure more browser choice on Windows PCs. Jenny Boriss, a Firefox user experience designer, believes that Microsoft's ballot screen is unfair. A ballot is simply not a good way to create more "user choice" on the web. While literally giving users a choice, the ballot is unlikely to let users make an informed choice. A user simply can't choose a browser that's "right for them" based on a logo and a couple sentences. Side-by-side comparison works for items with easily comparable traits, like price or size or length of time. But browsing experience is just that: an experience. No one can rate experiences they've never had. Initially, Microsoft had chosen to list browsers based on market share. This was considered unfair so Microsoft changes this and listed the browsers in alphabetical order by name of the company that creates them. So, what's wrong with this method?