According to The Wall Street Journal : AMD, though originally known almost entirely for microprocessors, became a big player in graphics through its purchase of ATI Technologies. Besides selling the two kinds of products separately, AMD has fused the two together for a variety of product it calls APUs, for accelerated processing units. It hasn't been an easy business lately. Besides slow sales of PCs, which account for a large portion of graphics purchases, AMD faces a tough rival in Nvidia NVDA +0.24%. AMD, which reported financial results Thursday, disclosed that revenue in its graphics business declined 12% to $337 million in the first quarter. Prior to joining Apple as Director of Graphics Architecture, Raja Kodur was AMD's Chief Technology Office for Graphics. In March 2013, Makuta VFX, an Indian visual effects company, announced it appointed Koduri its Chief Technical Advisor.