In the first day of trading, Pixar shares went into orbit, soaring from the offering price of $22 to $39, an increase of 77 per cent. The extraordinary performance, which drew comparisons with the recent insatiable investor demand for Netscape, the Internet software company, turned Mr Jobs, who holds 80 per cent of Pixar's outstanding shares, into a billionaire in a day. Apple made him rich, but never that rich and certainly never so quickly.