Advanced analytics continue to gain traction as a primary means through which organizations understand and predict customer behavior, optimize and validate critical business and manufacturing processes, and drive innovation to gain competitive advantage. According to Gartner, "by 2018, more than half of large organizations globally will compete using advanced analytics and proprietary algorithms, causing the disruption of entire industries." Gartner also predicts that by 2020, "predictive and prescriptive analytics will attract 40 percent of enterprises' net new investment in business intelligence and analytics."