GMCo's highly anticipated Spring 2025 launch will be distributed through Sally Beauty Holdings' (NYSE: NYSE: SBH ) Beauty Systems Group's (BSG), which combines its Cosmo Prof and Armstrong McCall network of stores with outside sales consultants. The new offering will be powered by cutting-edge biotechnology " "Powered by Bolt" " and will solidify Bolt's leadership in advanced ingredient solutions. To support this launch, initial projections call for a minimum $4 million annual, multi-year supply agreement from Bolt's b-silk Technology.