"The white paper is a research-based reference document for CPG brands currently making sustainable packaging decisions." said Ryan Yost, president, Materials Group at Avery Dennison. "CPG companies are facing growing pressure from consumers, retailers, regulators, investors and employees to prioritize the circular economy, and packaging innovations are part of their strategies to meet stakeholder expectations. Our white paper provides hard data based on independently conducted interviews with CPGs worldwide, as well as recognized source materials and insights from Avery Dennison teams working with customers, recyclers, legislative bodies and industry associations worldwide where the company operates. We see it as a practical tool for CPGs to address circularity challenges — a new source of research information."