Enlist E3 soybeans offer growers a safe, simple, and superior option for weed control and profitability." "The driving factor behind our decision to use Innotech as our Enlist E3 brand is that it creates simplicity," says Chuck Lee, Rob-See-Co's chief marketing officer. "Simplicity is part of our core philosophy at Rob-See-Co. By aligning our corn and soybean brands, we are keeping the process simple and familiar for our growers." The new direction enables Rob-See-Co to offer additional product in broader relative maturity ranges to its growers, particularly in the northern and southern regions of the company's footprint. It also provides continued brand and product differentiation from other Enlist E3 providers. Innotech is a registered trademark of Syngenta Group Co. Enlist E3 soybeans were jointly developed by Dow AgroSciences LLC and MS Technologies LLC. Go online to learn more about Rob-See-Co's products.