It happens like clockwork. After every 3 months (at least since 2019), Africa's prominent e-tailer, Jumia, shares its financial results with the world, as it is obligated to since going public. Then, the relevant sections of both local and foreign media run a brand of numbers-riddled reporting that, quite frankly, seems a tad banal, and borderline boring these days. Although the reporting is typically served with a topping of extra figures suggesting how impressed or unimpressed the stock market is with Jumia, it's no less monotonous.