A battle between Shein and new player Temu has kicked off, especially in the USA. The latter was launched by Pdd Holdings, parent company of Chinese e-commerce Pinduoduo and has experienced incredible growth. Shein, which plans to reach a revenue 60 billion USD in 2025 compared to 22.7 of 2022, has found a strong competitor in Temu. Shein should collect another 2 billion USD in financing this month, and has meanwhile filed a lawsuit against the Temu, accusing the latter to have denigrated Shein's image. Specifically, influencers that went from sponsoring Shein to doing the same for Temu are allegedly making statements such as "no longer with Shein".