Despite the slow growth rate in the in-game advertising segment, the company is positioned well to progress on the back of technological advancements.AppLovin has been developing its e-commerce program since early 2024. The advertisers who were part of the pilot program observed a nearly 100% surge in traffic, outpacing the media channels. The company is inclined toward forming direct partnerships with a select group of advertisers to improve the capabilities of the e-commerce platform.The Zacks Consensus Estimate for APP's 2024 earnings is pegged at $4.1, suggesting a more than 100% year-over-year growth. Six estimates for 2024 have moved north in the past 60 days versus no southward revision, reflecting analysts' confidence in the company.The Zacks Consensus Estimate for 2024 earnings has risen 17.3% in the past 60 days.