The complete integrated package across retail, digital and wholesale channels "is a key pillar of the group's three-year transformation plan… which is designed to deliver a more profitable, more cash generative and higher return on capital employed business", Ted Baker said. Al-Futtaim currently operates 24 Ted Baker stores and concessions across Bahrain, Egypt, Qatar, Saudi Arabia, and UAE. The addition of e-commerce and wholesale rights will aim to further strengthen the customer experience of the brand in the region, they said. Specific benefits to customers will include alignment of pricing and promotions across channels, and an improved e-commerce proposition with shorter delivery times, and ship-from-store and click-and-collect services. Meanwhile, under the terms of its retail and selective digital rights agreement, MAP has "committed to an ambitious store and concession opening plan and will sell via selective online platforms in Indonesia".