Despite a turbulent past, Roxio, a digital media company, went ahead and purchased Napster's technology portfolio, brand name, and trademarks after bidding $5.3 million in cash at a bankruptcy auction. Now that Napster's core technology was in the hands of Roxio, in 2003, the company purchased PressPlay, an online music service launched by Universal Music Group and Sony Corporation in 2001, to combat illegal file-sharing. Roxio then rebranded the PressPlay music store as 'Napster 2.0', a move it thought would bring users back to the service.