"We took a radical approach to a very hard challenge: Create affordable vehicles that delight customers in every way that matters — design, innovation, flexibility, space, driving pleasure and cost of ownership — and do it with American workers," said Jim Farley, president and CEO of Ford. "We have all lived through far too many 'good college tries' by Detroit automakers to make affordable vehicles that ends up with idled plants, layoffs and uncertainty, so this had to be a strong, sustainable and profitable business.