Centenary logo To mark its first century in business, Aston Martin has created a special centenary logo: a dynamic spiralling design derived from the nautilus shell (right), one of the most perfectly proportioned and mathematically precise objects found in nature. Ninety nine points arranged in an elegant helix spiral out from the Aston Martin logo and culminate in a red '100' to mark the celebration year. The logo has been designed to express forward motion while also acknowledging the importance of the past.. 1913 to 2013 On 15 January 1913, Lionel Martin and Robert Bamford founded a new automotive venture. They called their company Bamford & Martin which later became Aston Martin, acknowledging Robert Bamford's success at the Aston Clinton Hillclimb in Buckinghamshire, where he had successfully raced their very first cars.