It took until June 2015 for AMD to respond. The company launched brand-new high-end graphics cards, the Fury and Fury X, which only served to catch up to NVIDIA in terms of performance, while its 200 series was rebranded as the 300 series, bringing minor performance gains. By this time, NVIDIA's market share had reached a dominant level, and while the lackluster launch stanched the bleeding for AMD and stabilized its market share, the new status quo heavily favored NVIDIA.