In 2013 the number of domestic new theater for about 900, an increase of 39.6%; new screen 5077, the total number of screens to break 18,000, an increase of about 40% of screenings. However, considering the scene were a decline in cinema goers, in a single-screen costs rising, the theater of operations further increase the pressure. Especially in IMAX Imax, since relatively few sources, and the fare is high, in the absence of a large IMAX screenings, essentially idle, resulting in greatly auditorium waste of resources. Let's look at fares, in 2013, the national average is only about 35 yuan fare. Under the existing profit-sharing system, the theater can get 50% ie 17.5 yuan at the box office into removing sales tax (3.3%), movie special funds (5%) of these two necessary expenses, left 14.6 yuan, and then consider the rent, shadow Office construction costs, labor, utilities and other aspects of the theater in the current market structure, profits have been minimal.