As part of its acceleration strategy in e-commerce, L'Oréal has made a minority investment in US-American social selling platform Replika Software through its corporate venture capital fund BOLD Business Opportunities for L'Oréal Development. WHO: Replika Software is a turnkey social selling platform that enables brands to activate at scale their network of social sellers to sell online, inspire on social media, and connect with consumers anytime, anywhere. Founded in 2016 by Kareen Mallet, former Fashion Director at Neiman Marcus and Bergdorf Goodman, and Corey Gottlieb, advertising, marketing, and tech entrepreneur, the company is based in New York and has offices in Paris. L'Oréal has devoted itself to beauty for over 100 years with a unique international portfolio of 36 diverse and complementary brands. The Group generated sales amounting to 29.87 billion euros in 2019 and employs 88,000 people worldwide.