It's also one of the strongest launches ever for an original DreamWorks film, trailing just Monsters vs. Aliens ($59.3M) and Kung Fu Panda ($60.2M). By comparison, last year's summer hit How to Train Your Dragon 2 launched with $49.5 million, while Penguins of Madagascar scraped in $35.5 million over the five-day Thanksgiving holiday weekend. Pundits are attributing the strong results to the pull of its stars Rihanna, whose social media stature is second to none, and Jennifer Lopez, who performed "Feel the Light" from the film's soundtrack on American Idol last week, as well as a domestic marketing campaign that targeted the Hispanic and African-American demographics.