One battleground has been Dr Pepper Snapple's Crush, which competes with Pepsi's Tropicana Twister. Stifel Nicolaus analyst Mark Swartzberg estimates that since PBG and PAS began distributing Crush, its availability in retail stores has risen from about 40 percent at the end of last year to nearly 100 percent now. He estimates that the additional distribution may add 6 cents a share to Dr Pepper Snapple's earnings this year, or about 3.5 percent of this earnings estimate for this year.