Jim: I know, the list goes on and on. And each product has a ton of rivals from the likes of Procter & Gamble, Clorox and Unilever. Yet Colgate-Palmolive thrives. Here's just one example. A decade ago the company earned about a nickel per dollar of sales. Now it's earning a dime. To double your profit margin, in an industry where the intense competition means constant price-cutting for market share, is a credit to Colgate-Palmolive CEO Reuben Mark and his crew.