"Lenovo's focus on offline channels and Xiaomi's move away from being an online-only vendor have clearly helped," he says. "Xiaomi's shipments grew by almost 170% year on year, with its strongest quarter taking it to fourth place in an increasingly competitive market," says Doshi. "Despite its smartphone shipments halving, Micromax held onto third place, but it is coming under pressure from Xiaomi and fifth-placed Lyf," he says.