While commenting on the initiative, PepsiCo Pakistan's Head of Corporate Affairs, Khurram Shah, said that this collaboration with Ferozsons on Hepatitis C awareness demonstrates the company's commitment to the health of its employees. "We value our employees and believe that a healthy workforce can contribute more effectively to not just the company, but to society in general", he added. "Campaigns like this will further enable PepsiCo to run a successful global company that creates long-term value for society and its stakeholders, which is the philosophy at the core of our Performance with Purpose goals for 2025."