BEIJING, Oct. 14, 2015 /PRNewswire/ -- iQIYI, an independently operated subsidiary of Baidu (NASDAQ: BIDU ) and one of the largest Internet and mobile video service providers in China, today announced that it will enhance its paid subscription offering in 2016 by purchasing and producing over 40 new shows. The investment is expected to account for approximately 50% of iQIYI's overall budget for the full year 2016. iQIYI also announced that three famous Chinese stars, Yang Yang, Angelababy and Huang Bo will become image ambassadors for the iQIYI subscription business.