Between December and April, EVINE Live unveiled 11 new proprietary brands. Product lines include Deadliest Catch (seafood and cookware), BoKU "super food" and Consult Beaute by plastic surgeon Dr. Terry Dubrow, star of E! Entertainment's Botched. Business rock star Mark Cuban has done two shows on EVINE Live, touting products from companies he's backed. Bozek took the helm in 2014 after activist investors challenged the company and elected a slate of board members. The business has steadily lost money for years.