"The SodaStream Effect is aimed at establishing a strong brand image and distinct lifestyle positioning," continues Bremmer. "We are on a mission to empower consumers to make the world a better place by eliminating bottles and cans, and to enjoy bubbles without the bottles. The SodaStream system creates a fraction of the carbon footprint of the traditional industry with its factories, trucks and bottles. We are proud to be sharing this truth with consumers around the world."