Orient Electric Ltd MD & CEO Rakesh Khanna at a press briefing here said, " EyeLuv series of LED bulbs, battens and other popular LED luminaires will directly benefit the society at large and take care of the problem of invisible flicker in normal LED lights which seriously impacts human health." Khanna on pricing said hike of 30 to 40 per cent is bearable when it comes to our health. "We conducted researches in NABL accredited lab to understand the implications of invisible flicker from LED lights. The research findings clearly indicated that LED flicker has many adverse health implications and as a responsible brand, we wanted to address the issue," Executive Vice President Puneet Dhawan told the gathering.