"Tax reform will make investing in the U.S. more attractive and should spur economic growth," said Coca-Cola CEO James Quincey. The company, which released its quartely results last week showing an annual 15 % decline in net revenues, hopes the tax reduction will eventually take effect, resulting in company growth. Coca-Cola recently announced a 5.4 percent dividend increase for its shareholders and embarked on a rebranding effort, introducing new packaging and flavors to its Diet Coke brand aimed at attracting millenials.