Daniel Birnbaum, who built SodaStream into a $3 billion company as CEO of the maker of carbonated-drink devices before it was bought by PepsiCo last year, is being investigated for alleged insider trading, fraud and breach of trust. The Israel Securities Authority (ISA) said the allegations involved leaking information about the PepsiCo deal as well as at least two other instances to an unnamed former SodaStream employee. Birnbaum was detained on Monday and released a day later on 1.2 million shekels ($340,000) bail. A court gag order on his name was lifted on Tuesday, but the name of the former employees who allegedly benefitted from the insider information is being banned for publication until after the Jewish New Year holiday next week. The ISA said the former SodaStream employee is being probed for alleged insider trading and obstruction of justice.