Sun-Maid Growers of California has announced a brand licensing agreement giving Flowers Foods, producer of Nature's Own, Wonder, Tastykake, Dave's Killer Bread, and other bakery foods, license to produce and distribute Sun-Maid Raisin bread to approximately 80 percent of the U.S. population. The agreement launches in retail stores this week, with both companies committed to growing the brand. "Sun-Maid is intent on bringing raisins to top-of-mind to all of our customers—especially those who have traditionally looked for us in the bread aisle," commented Harry Overly, president and chief executive officer of Sun-Maid.