Starbucks China wins at the FMCG Asia Awards 2022. Coffee has arguably become an integral part of many people's lives, with many consuming at least a cup of coffee a day, leading to a very profitable market. Starbucks China identified the need for providing coffee beverages for people with on-the-go lifestyles and released their first Plant-based RTD coffee product in China, the Oatmilk Bottled Frappuccino, and in doing so won the Product Launch of the Year - China Award at the 2022 FMCG Asia Awards. The awards programme recognises companies and innovators that have introduced revolutionary services or products that have brought success to their operations, and Starbucks China's Bottled Frappuccino and Bottled Frappuccino oat latte elevated them from their competition in the RTD market within China. Starbucks is easily recognisable as an industry giant within the coffee industry, having stores and operations across many locations around the world.