As part of its response to the coronavirus pandemic, in March Spotify launched the Spotify COVID-19 Music Relief project, pledging to match dollar-for-dollar public donations up to a total company contribution of $10 million. On April 22, the company launched Artist Fundraising pick, allowing artists to highlight donations to support themselves or music relief project. "On the first day we saw more than 27,000 artists enable this feature on their profile page and there are approximately 50,000 currently using the feature," Spotify said.