This strategic alliance will also pave way for new innovative techniques to provide greater investment opportunities in these exchanges. Additionally, both the exchanges aim to enhance the scope of exchange business by strengthening the price risk tools along with sharing information as well as upgrading technology and consulting services for mutual benefits. These efforts will help NASDAQ improve its operating leverage and create new revenue sources in the long run. NASDAQ has been vigorously focusing on expanding its business profile through expansion into international markets in an attempt to counter the competitive forces and gain dynamism. The company's strategic efforts to enhance fraying market position are also crucial since the recent reforms in the US has led arch-rivals in the derivatives space such as NYSE Euronext Inc. ( NYX ) and CME Group Inc. ( CME ) to seek greener pastures in the emerging and rapidly developing economies. This leaves no reason for NASDAQ to lag behind the market moves.