Parixit Bhattacharya, Chief Creative Officer at TBWA adds, "At the heart of the campaign lies the idea that those who truly care for you, always do more for you. Just like our loved ones think beyond immediate cures and push us to build our health, Cigna TTK supports customers by providing myriad illness and wellness benefits. This product truth allowed us to tap into a wealth of human story metaphors that express the bond of caring that Cigna TTK shares with its customers. A personal relationship that prompts the company to go the extra mile for each and every customer."