Coupa Software Inc (COUP) CEO Robert Bernshteyn Sold $12.7 million of Shares (Guru Focus) CEO of Coupa Software Inc, Robert Bernshteyn, sold 50,000 shares of COUP on 03/17/2021 at an average price of $254.29 a share. The total sale was $12.7 million. Coupa Software Inc is a US-based firm that offers spend management solutions through the Software-as-a-Service business model. The company primarily offers cloud-based spend management platforms through various applications to its clients.