The fewer chips strategy is a tack-on to PepsiCo's larger effort to cut costs through productivity increases, a plan announced in 2012 that's expected to save PepsiCo $1 billion annually through 2019. Overall this quarter, PepsiCo saw a 5% rise in worldwide on global organic snack revenue, and even a 2% global increase in global beverage sales. The two upward sales and general cost cutting are vital for PepsiCo's ongoing battle against investor Nelson Peltz, a stakeholder who's launched a campaign urging PepsiCo to split its snack business from its sluggish beverage business. In the coming months, the reduced flavored bags will continue to benefit sales volume for Frito-Lay North America, according to PepsiCo CFO Hugh Johnston.