The three chief executive officers will share the leadership of the agency and together, with the agency's executive board, drive forward Golin's ambition to be the defining agency of the decade. Hughes, Neale and Rudnick will report to Cook and IPG's CFO Frank Mergenthaler. The new structure will go into effect on January 1st, 2017 and the leadership team will work with employees and partners throughout the remainder of the year to ensure a seamless transition. As Golin celebrates its 60 th year, the agency continues to prove its commitment to bold, brave change. The inspiration for this leadership change stems from the agency's launch of g4 in 2010, when Golin completely restructured the traditional agency model from a hierarchy of generalists to communities of specialists. While great minds don't think alike, with g4, they can think better together. The same inspiration drives this announcement – together we can do more, better and faster – with a focus on specialty.