He added that the company's Devondale and Liddells products are not hurt by this decision and continue to be available at Woolworths nationally." A media spokesperson from Woolworths told Inside FMCG: "Woolworths has entered into new supplier arrangements following a competitive process across a number of categories. From January next year Bega Cheese Limited will be supplying our private label cheese products. In other categories, such as cream, we have looked to align like producers with local markets. For example, In Queensland our supplier will be Parmalat, Victoria is Fonterra and the other states will be supplied by Bulla. We look forward to delivering new products to our customers through our private label brands through these new suppliers."