"Alphawave may be more of a niche player in the industry, developing a small part of the technology, but its launch comes at a time when companies are crying out for better connectivity to adapt to the new digital world and deal with an exponential increase in data," commented Susannah Streeter, senior analyst at Hargreaves Lansdown. "Luring a tech firm from across the Atlantic in such a sought after industry segment is being seen as a coup for London, and will help iron out the creases rucked up by the messy Deliveroo flotation." "A surge in demand is expected for wired technology to meet the needs of the expanding global data market and although the company's technology may be tightly focused, the potential is huge given the company's business model. This involves designing semi-conductor connectivity technology, licensing it to other chip companies and receiving royalties from revenues of products using chip designs," she added.