Zoom has capitalized on its leadership in video conferencing and integrated AI features to broaden its reach into cloud contact centers. Cisco, on the other hand, has successfully leveraged its strong security posture and scalable infrastructure to serve its extensive customer base. UJET stands out for its modern, mobile-first platform that offers seamless CRM integration, catering to a digitally native clientele. RingCentral has found success through its Unified Communications as a Service (UCaaS) offerings, strategic partnerships, and effective bundling strategies. Additionally, TalkDesk continues to gain ground by focusing on vertical-specific customer experience (CX) solutions powered by AI and machine learning automation. Despite the strong performance of leading players, the market is far from saturated.