"I can't think of anyone better suited to serve in this position and create a new level of integration across all of Hyundai's organizations in North America that will result in better business and financial performance," said Munoz. "We are excited to have Erwin lead Hyundai's next start-up organization and we thank him for his strong leadership over the last ten years, including the most recent four years where he successfully led the launch of Genesis in the U.S. market." Raphael has 29 years of experience in the automotive industry, most recently as the Chief Operating Officer for Genesis Motor America where he was responsible for the strategic direction and management of all Genesis operations in the United States. Prior to the Genesis brand, Raphael was the Western Region Director and General Manager for Hyundai Motor America, overseeing operations of more than 165 Hyundai dealerships in the 12 Western-most states.