To make Ocean Action label a commercially successful product, UPM Raflatac has collaborated closely with multiple partners in the value chain. The collaboration is necessary to make circular economy a reality. In the first stage HHI, a Malaysian-based plastic recycling company, collects and sorts the ocean bound plastic waste with its partners. HHI has Ocean Bound Plastics certification under Zero Plastic Oceans program that ensures the responsible sourcing, proper collection and management of the ocean bound plastic waste. After collecting and sorting the ocean bound plastic waste, HHI uses chemical recycling to convert the waste into pyrolysis oil. The pyrolysis oil is then used by SABIC to create high-quality PP plastic granulates. 'We are proud to offer our customers another more sustainable choice through the advanced recycling of used plastic that could otherwise end up in our oceans and rivers.