With this shift in buying behavior comes a greater need to better serve the mid-market brands exploring programmatic solutions for the first time. According to Mike Caprio, Sizmek's Chief Growth Officer, "Mid-market customers typically do not get the type of sales, service and technology they deserve. The marriage between AUDIENCEX and Sizmek gives these brands and agencies both the white glove service and the best-in-breed technology once only afforded to the enterprise." Notable mid-sized brands and agencies have already tapped AUDIENCEX to license its self-serve solution. "We are eager to be among the first to employ this self-service solution and continue growing our business with AUDIENCEX," said Nathan Azar, Principal at R4 Digital. "Now more than ever, we're equipped with both the technology and strategic support to elevate our campaigns and the brands we represent." This advertiser interest is largely driven by a marketwide demand for powerful campaign solutions that are easy to implement.