DreamWorks Animation's outgoing CEO Jeffrey Katzenberg was among the first in Hollywood to read the tea leaves, planting his flag in the surging Chinese entertainment market back in 2012. Shortly after DWA's Kung Fu Panda 2 smashed local box office records in 2011, Katzenberg partnered with a consortium of state-backed companies to launch Oriental DreamWorks, a joint venture animation studio based in Shanghai.