At the center of this recognition is Travel for Good, Meliá's global ESG strategy, which advances responsible tourism while creating value for communities and the environment. At the moment, 87.2% of its hotel portfolio is ESG-certified. Many hotels have adopted AI-driven energy efficiency systems, sustainable construction practices, and programs to reduce single-use plastics, alongside circular economy models such as composting organic waste for local farms. The group also invests in biodiversity initiatives that safeguard native species and natural habitats, reinforcing its promise to protect the planet while delivering unforgettable guest experiences.