With the development of autonomous driving, the car is growing from a mere means of transport into a mobile living space. The Fin-Sread is a new airless, electronic tyre platform. Its airless structure helps reduce accidents by eradicating punctures, while the independent control of each unit maximises ride comfort and the centre section actively blocks out noise. iF award winners are selected by an independent jury of design experts via a comprehensive screening process that takes into account design excellence as well as innovation, environmental friendliness, quality, functionality and convenience. Last year, Kumho was the recipient of all four major global design awards – the German iF, North American IDEA, German Red Dot and Japanese Good Design. The head of Kumho Tire's R&D Division, Cho Mansik said: "As vehicle electrification gathers pace, the design of their component parts is also advancing rapidly.