However, leading U.S. toymakers like Hasbro, Inc. ( HAS - Free Report ), Mattel, Inc. ( MAT - Free Report ) and JAKKS Pacific, Inc. ( JAKK - Free Report ) do not conform to the overall rosy industry background. Here's why — Toy companies like Hasbro have been grappling with declining demand for traditional toys for quite some time now. The recent Toys 'R' Us bankruptcy aggravated matters. The company saw a decline in quarterly revenues and operating profits in the third quarter. Hasbro had been selling roughly 9% of its total inventory at the chain. The bankruptcy filing could have left the company with $60 million worth of unsecured payments. In fact, it has disrupted Hasbro's growth plans for the holiday and has even paused shipments for a short period. Resultantly, the company expects fourth-quarter revenue growth in the range of 4% to 7% year over year, lower than its earlier projections.