Singapore — October 1, 2014 — Adobe (Nasdaq: ADBE) today released new research, a commissioned study conducted by Forrester Consulting on behalf of Adobe, that aims to quantify one of the great intangibles in global business: creativity. The Creative Dividend survey shows that what makes a company succeed — the ability to foster innovation; develop exceptional talent and leadership; and a high degree of brand recognition — is influenced by its creative perspective, practices, and culture. But does creativity also impact the bottom line, and do companies experience more business success because they foster creativity? Through this research, Adobe concludes that creativity is essential to current and future business success. Key findings include: