My view is that what Adobe was talking about in terms of Adobe Campaign (using automation to build great experiences, connecting and developing data-driven and omni-channel campaigns) is all stuff some Marketo Engage customers have been using for at least the past three to four years. The downside for Marketo Engage is that having such a superior product set didn't help them sell more, and its various VCs didn't aspire to build the best platform on the market, focusing instead on turning around a great piece of technology for a good profit margin. We all love a stat Throughout the weeklong conference there were a tonne of different statistics thrown out by the Adobe crew, promoting how this growing community was dominating the market and how Adobe have transformed from an in-the-box software provider to an SaaS giant, with some impressive stats reeled off the autocue by Adobe's CTO Abhay Parasnis. Microsoft plus Adobe (and LinkedIn)