No amount of vilifying workers, marketing gimmicks or clever accounting can obscure this fact." "This unprecedented loss for the Qantas Group comes after senior management have repeatedly chosen the low road by taking on their own workforce and holding the Australian travelling public to ransom. Qantas senior managements' disastrous lockout of staff last October resulted in 1.2 million hours of employer industrial action. By contrast TWU Qantas members took less than 7 hours of industrial action over a period of 8 months." The failed ideological agenda at Qantas has benefited no one except for senior management, who awarded themselves pay rises of 82% between 2009 and 2011. Share prices have plummeted during the same period. Qantas has not paid a shareholder dividend since 2008, when Alan Joyce took over as CEO. The travelling public has been treated with contempt and putting peoples names on planes will not change this."