Other efforts to bolster digital sales include Smart Cart, Your Price and personalized search. Kohl's is also benefiting from its strategic framework introduced in October 2020. The strategic plan focuses on four key areas, driving the top line, expanding the operating margin, implementing disciplined capital management and undertaking an agile accountable and inclusive culture. Under its top-line growth initiative, the company intends to become the most trusted retailer of choice for the active and casual lifestyle. Also, it expects to reignite growth in women's business and build a significant size beauty business. This is likely to be aided by the alliance with Sephora. Further, Kohl's is on track to grow its Active and Outdoor category to 30% of its business. Expanding the outdoor via prudent alliances like the recent Eddie Bauer launch and strengthening of its athleisure opportunity through the launch of FLX are impressive steps in this direction.