By Anuja Bharat Mistry (Reuters) -Deckers Outdoor shares jumped about 11% on Friday after the shoemaker raised its annual sales forecast betting on strong demand for its shoes and boots during the crucial holiday season. Trendy and innovative brands such as Deckers' Hoka, New Balance and Roger Federer-backed On are a hit among consumers and have dented the market share of giants such as Nike in the running category. Barclays analyst Adrienne Yih said strong wholesale and store sales and early strength in the back-to-school season bodes well for a robust holiday season "despite near-term headwinds such as freight expenses". Sales of Deckers' UGC boots rose 13% in the second quarter and Hoka sales jumped 35%, driven by demand for its Clifton and Bondi shoes.