Hyatt Hotels has formed a new alliance with Under Canvas, a brand operating 13 luxury outdoor resorts, to allow its loyalty members to earn and redeem points at these nature-based destinations. This partnership aims to attract more members to Hyatt's loyalty program by offering unique and upscale travel experiences near U.S. national parks. The deal is part of Hyatt's broader strategy to expand its luxury offerings, which also includes recent acquisitions and partnerships with other boutique hotel brands.