"We are excited to partner with RAGÚ and be a part of the iconic brand's relaunch," said Tim Mattimore, EVP/executive creative director, Digitas. "This campaign was inspired by the fact that RAGÚ is the kind of comfort food that can act as a love language to your family; that food isn't just fuel — it's a culture, an identity, and a sign of love. And Cooking 'Like A Mother' means creating an amazing meal even if you are not a mother or a skilled cook. It means stepping up to the stove with confidence and serving up homemade meals with pride."