Mondelēz made an initial investment in Hu in April 2019 through SnackFutures, which is a venture hub dedicated to showcasing emerging snacking opportunities. "Mondelēz International has been our minority partner for almost two years, and we are excited to fully join their family of brands because we believe their resources, strengths and progressive vision can help us accelerate positive change within snacking and grow the Hu platform in a bigger and broader way," said Karp. "Hu is a strong strategic complement to our snacking portfolio in North America," said Glen Walter, EVP & president of Mondelēz International North America, in the same statement. "This well-being brand platform provides further growth opportunities in chocolate, cross-category potential in crackers, as well as meaningful opportunities to expand distribution, including in eCommerce and premium conventional retail.