Hurowitz's plane landed in Singapore. He turned on his phone. He received Kuok's email. He replied with the pictures of the protest outside Kellogg's headquarters. This, Hurowitz believes, was an important reminder for Kuok. Kellogg's and Wilmar had just announced a joint venture to produce snack food for Asia, and Kellogg's CEO John Bryant had called Kuok to ask him to eliminate deforestation from Wilmar's supply chain.