Unrivaled reach: Greater reach, scale and opportunity to accurately engage HCPs throughout their journey starting on Medscape, and across the open Internet via PulsePoint's technology Unprecedented insights: Enhanced signals from Medscape 1st party HCP profiles combined with PulsePoint contextual data GDPR Compliance through Medscape's Verification Process: Active opt-in 1st party consent data from Medscape's Global Network properties Initially, Medscape Extend will be used to deliver relevant unbranded content to healthcare professionals in the United Kingdom, European Union and Canada. As part of WebMD Health Corporation, an Internet Brands company, Medscape and PulsePoint already work together in the U.S. to deliver similar healthcare professional digital marketing solutions.