SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Adobe (Nasdaq:ADBE) announced that enterprise digital networking company Lumen Technologies is embracing Adobe GenStudio to activate generative AI across their organization, shortening the time it takes to deliver personalized business-to-business (B2B) marketing campaigns. Engaging B2B decision makers, who influence major technology investments in their organizations, requires interactions that are highly tailored to their industry, persona and stage in the buying journey. By leveraging GenStudio—Adobe's end-to-end content supply chain solution that optimizes the way marketers and creatives plan, create, manage, activate and measure campaign content—Lumen can scale personalization with AI by dramatically increasing the production of on-brand, contextually relevant content.