PRC-DeSoto International and the aircraft transparencies business of PPG Industries were to launch their new brand identity as PPG Aerospace at the annual conference and exhibition of the National Business Aviation Association (NBAA), on 12 September. PRC-DeSoto, a global supplier of aerospace coatings and sealants, was acquired by PPG Industries in 1999 and joins PPG"s aircraft transparencies business in marketing its products and services under the PPG Aerospace banner. According to Dennis Kovalsky, head of PPG Aerospace and a vice president of PPG Industries, the new image is aimed at communicating the unique capabilities that PPG"s combined aerospace resources bring to its customers and the aviation industry. "The new PPG Aerospace image reinforces key strengths of combining the PRC-DeSoto and transparencies business segments under one aerospace strategic business unit," Kovalsky said.