Earlier this year, SB caught up with Saldaña, who spoke about how the process came to fruition. On attracting Pernod Ricard to the project, he added: "Casa Lumbre is proud to continue its record of partnering with individuals and companies who can support our vision of representing Mexico's national spirit and plant in an authentic way beyond proof. "Being able to achieve that type of faithful education to people in all corners of the world is a dream. Thanks to Pernod Ricard, it will soon become the global reference of this very innovative category."