The collapse of oil prices in 2014 exposed the dangers of the region's heavy reliance on crude export revenues, and the battle for market share in key consumer markets has sharpened the focus on seeking new revenue streams. Adnoc and other regional producers now see petrochemicals as the source of the greatest growth in the next two decades, with demand expected to grow 150 per cent by 2040. CEO Sultan al-Jaber told delegates at the Adnoc downstream investment forum in Abu Dhabi that "given the projected increase in demand for petrochemicals and higher-value refined products, we are repositioning Adnoc to become a leading global downstream player". "Adnoc is a good example of a national oil company (NOC) that wants to take more commercial charge of its future," said Stephen George, principal consultant at KBC.