What does Responsys do well? "Produce profits (unusual for a SaaS-based vendor) – it's a very well-managed company. Responsys sells mainly email and data integration customised marketing automation solutions to large retailers and consumer goods companies. Responsys has the best messaging for such customers. President Scott Olrich's 'New School Marketing' value proposition stands head and shoulders above its peers. Responsys can certainly 'talk the marketing talk', which Oracle Corporation (NYSE:ORCL) has struggled with in the past."