Pre-orders went live in China earlier this month, with 1 million customers throwing down cash within the first six hours. Cook talked about the possibility of profit in China back in Apple's May earnings call, saying: "I feel like there's still loads of opportunity there, and feel really, really good about how we're doing." "We're up to 40,000 points of sales now in iPhone, but we're not nearly where we need to be on the rest of our product line and even the 40,000 is a low number in considering the broad landmass and the number of folks in China." Read more: Apple struggling to meet iPhone demand