The company wasn't shy about the progress either. Here is a snippet from the company's most recent investor presentation: Source: Yahoo Japan IR (English translations added by me) I think the size of the 4-Kanji characters above "Historical Record High" says it all. In this context, it's not such a surprise that the Yahoo Japan app was the most downloaded app in 2016 (between Google Play and iOS App Store - also from IR presentation). Now, if there are any takeaways from this article so far, it's that online retail competition in Japan is fierce. Unlike the US, Amazon is not in a dominant position (at least not yet). One Japanese