These investments are expected to get reflected in Molson Coors' fourth-quarter top line. Also, the company's cost-saving program has been one of the key growth drivers. TAP has been witnessing strong market share gains, driven by its innovation and premiumization efforts. In a bid to accelerate portfolio premiumization, it has been aggressively growing its above-premium portfolio in the past few years. The continued strength of the U.S. hard seltzer portfolio, particularly the successful launch of Simply Spiked Lemonade, and strength in Blue Moon and Peroni's, bodes well.