Dentsu has also joined Ad Net Zero, an initiative that brings together major players in the advertising sector to reduce the carbon impact of the UK advertising industry to real net zero. This means achieving zero emissions without offsetting any residual emissions. In 2020 dentsu became the first in their industry to be powered by 100% renewable energy and achieved an A- rating by CDP for the second year running. Dentsu International CEO, Wendy Clark, is also a member of The Alliance of CEO Climate Leaders, a global network of CEOs who see the business benefits of bold and proactive action to ensure a smooth transition to a low-carbon and climate resilient economy.