PROVING it's all how you look at it, Coles Myer has decided the time is right to let shareholders know it's creaming competitor Woolworths. With KKR breathing down it's neck, the retailer's chairman, Rick Allert, has cautioned shareholders "it is possible that there will be some media coverage that will reflect the interests of parties who seek to undermine the company and its performance". So in a pre-emptive strike in the interests of balance, Coles Myer zeroed in on the company's share price - oh, share price - performance compared with Woolies between "July 2001 and 2006".