Hermès Sales Associates are responsible for selecting consumers qualified to purchase Birkin handbags. These sales associates are directed by Hermès to offer Birkin handbags only to consumers who have established a sufficient "purchase history" with Hermès' ancillary products. Only after a consumer has a sufficient purchase history will they be given the opportunity to purchase a Birkin. Hermès has designed the compensation structure of sales associates to ensure they adhere to the policy of only selling Birkin handbags to consumers with a sufficient purchase history of ancillary products.