Bridgestone Europe has recognised the need to build a strong Truck Point network, and has recognised an urgent requirement to develop brand awareness of Truck Point across Europe. In light of this the company has launched a multi-million pound UK campaign to increase Truck Point awareness in the tyre trade and in the fleet sector. This is supplemented by an advertising campaign across Europe. Roger Moulding Marketing manager for commercial products at Bridgestone UK, told T&A, "We need to tell people what Truck Point is about and the changes we are making to the programme.