"By leveraging big data from the local level up, we're delivering a unified, scalable measurement system that provides advertisers and broadcasters with consistent, geographically precise insights that they can rely on to run their business." Comscore TV's accreditation was the culmination of a comprehensive and detailed process that included an independent audit conducted by the MRC's engaged CPA firm, with the oversight and eventual approval of the MRC's Board of Directors. "We greatly appreciate the continued efforts and commitment by Comscore in the MRC accreditation process and congratulate Comscore on achieving accreditation of its household, age and gender 'households with' data," said George Ivie CEO and Executive Director of the MRC. "This recognition signifies this National and Local data adheres to MRC Standards and we look forward to our continued work with Comscore to expand the scope of accredited metrics."