Will Canny did some reporting for this article, and Aoyon Ashraf, CoinDesk's Head of Americas, shared his insights. Aoyon has a background in equities, commodities, and tech, and he's pretty bullish on MARA's prospects. He graduated from the University of Toronto with a degree in mining engineering and holds some crypto. In conclusion, MARA is doing some cool stuff to lower their power costs and stay ahead of the competition. The analysts are digging it, the market is feeling it, and it looks like MARA is set to keep crushing it in the world of bitcoin mining.