For me, this idea of ingenuity, human capability matched with incredible technology, is a bit like how I think about AI today, which is you effectively have to invest in your people and develop them, and you also have to build a suit for them Publicis Sapient CEO Nigel Vaz likens Artificial Intelligence to Iron Man's high-tech armour, emphasising that when AI combines with human skills, it unlocks extraordinary abilities far greater than what either can achieve on their own. In an interview, the top boss of the digital transformation arm of Publicis Groupe (one of the world's largest advertising companies) highlighted the need for businesses to invest in both people and digital tools to unlock the full potential of advanced technologies. Vaz cited analogies like Iron Man and Jarvis to illustrate how combining human capability with advanced technology can create a powerful, transformative superhero-type synergy in AI adoption.