Whether we can communicate in an unbiased way, whether our marketing reflects the people we serve, and whether we'll continue to that pipeline of diverse talents, Foo notes. For David Porter, VP global media, Unilever, beliefs need to translate into action. " If a brand believes in Diversity, Equity and Inclusion, this should be apparent in how it presents itself to the public. The difference between saying and doing is immense in terms of authenticity and business impact." Globally, the group has launched their Positive Beauty vision, which aims to end use of the word 'normal' on beauty and personal care brands' packaging and advertising, and have banned any digital alteration to change a person's body shape, size, proportion or skin colour, in all ad material. In APAC, a success story is Brooke Bond Red Label Tea, which is known for centring its campaigns around underrepresented groups, including the transgender community, in India.