Today we'll do a simple run through of a valuation method used to estimate the attractiveness of Mainfreight Limited ( NZSE:MFT ) as an investment opportunity by projecting its future cash flows and then discounting them to today's value. The Discounted Cash Flow (DCF) model is the tool we will apply to do this. Believe it or not, it's not too difficult to follow, as you'll see from our example!