That said, this is the first inflationary period in which Dollar Tree already is selling many items for more than just a dollar. Hundreds of Dollar Tree locations now feature "Dollar Tree Plus!" sections of the store, featuring items priced at $3 or $5. Dollar Tree introduced that idea a couple of years ago, under pressure from an activist investor, who argued that "the value that Dollar Tree has offered its customers has deteriorated because of the need to fit everything into a $1.00 price point."