Nike is down, but is it out? That's the big question I'll try to answer. I'm a football fan, soccer for some of you, and that means I know that if you're down, you're not completely out. Nike shares have fallen 60% from their high in 2021 after facing a myriad of challenges over recent years, from slowing sales, growing competition and a sales strategy shift that just really didn't work. However, the world-renowned brand is fighting back with a new CEO at the helm who is looking to turn its fortunes around. So can Nike actually do it, or is the swoosh starting to fade? Lets find out.