Paul Polman, President of the ICC, Chairman of the B-Team and Vice-Chair of the UN Global Compact, and Unilever CEO from January 2009 to December 2018, gave a passionate talk on 'Shaping Society Through Purposeful Business' and urged companies to run their businesses by heart, because he felt that businesses can't succeed in a society that fails. According to Polman, value and trust are two important elements for a company. However, currently, trust is low in the industry because of fake news, frauds, unethical employment practices, sexual harassment, etc. "As advertisers, we should look and hear from a consumer's view point, since consumers judge us by what we do and not by what we say. One won't have long term profit if the business is run without purpose. Citizens expect companies to address on critical social issues. If businesses don't have advocacy, consumers won't trust a brand." Continuing further, Polman lamented that, "In this world we have enough to fulfil human needs, but not human greed."