B4RN's approach also encourages a strong degree of community engagement (i.e. getting locals to help build their own fibre), which in turn fosters impressively high levels of take-up and often in a very short space of time (65% was the last average we saw). As a result they're rarely worried about competing directly with the likes of Openreach ( BT ), particularly with an unlimited 1Gbps service only costing £30 per month.