The trouble here, of course, is that Microsoft is essentially giving away certain products to build market share – the same products can't win in the free marketplace. Information Week talks about a new Microsoft Online Analytical Processing (OLAP) server bundled with the latest release of Microsoft's SQL Server (version 7.0). Existing OLAP servers, reports IW, sell for up to $3,500 per user, but Microsoft's will be free with their popular SQL Server. If Gates's mantra about "choice for consumers" were more than an empty marketing slogan, his company wouldn't routinely undertake moves like this to eliminate those pesky competitors.