"We've seen U.S. brands and (South Korea's) Hyundai Motor Co taking market share in May and we'll have to see how long this continues." Honda's chief financial officer, Fumihiko Ike, stressed that Honda planned to ramp up production in the second half to cover as much of the early losses as possible. "We're expecting sales of nearly 1 million vehicles in both the third and fourth quarters, out of the total 3.3 million this year," Ike told reporters.