What you might be surprised to find is that a little business intelligence software and logistics company called MicroStrategy MSTR, founded in 1989, already owns a boatload more Bitcoin than Square with 38,000+ units valued at over $430 million. MicroStrategy has invested more in Bitcoin than some of the ETFs that have to own it, and it represents fully 25% of their $1.6 billion market cap. Obviously, the management team there saw an opportunity to use their cash to invest in a crypto-blockchain future as it dovetails with BI software, payments, and global logistics.