The company said it found it difficult to believe that SABMiller's new 15 percent shareholding as a result of the Bavaria transaction in South America – on the other side of the world – posed any threat whatsoever to Heineken's interests in Namibia. CBN feels the success of the Amstel brand in Namibia is attributable to over 20 years of investment behind the brand by the company, combined with its strong sales, distribution and marketing capabilities. "Proud as we are of our achievement in building this brand, we take equal pride in the other fine beers – both premium and mainstream – which today comprise CBN's portfolio. It is pleasing to note that our international premium brand, Pilsner Urquell, continues to capture market share, Bruwer said. The company insists its consumers are its first priority and that it remains committed to providing them with a comprehensive choice of differentiated and superior products.