"Accor's global loyalty subscription blueprint was built on the solid foundation, innovation and legacy of Accor Plus in Asia Pacific. The region's success for over 30 years has demonstrated the strength of the subscription model, which represents a key strategic direction for Accor. We anticipate paid subscriptions to be a pivotal trend in the future of travel, and we are well positioned to meet this demand," said Mehdi Hemici, Chief Loyalty & Ecommerce Officer, Accor.