At a press conference held in the recently opened CASA SEAT to present the company's future strategy, SEAT Vice-president for Sales and Marketing and CUPRA CEO Wayne Griffiths pointed out that "SEAT and CUPRA are essential for the development of the company. Each one has its clear role, its own personality and attributes and addresses different customer profiles. They therefore fully complement and cannot substitute each other. SEAT is the entry gate to the Volkswagen Group: we have the youngest customers –on average 10 years younger – and many first-time buyers. CUPRA on the other hand, targets a new market segment that lies between the mass market and the traditional premium market. We are sure that there is great potential for growth among customers who are looking for the uniqueness of CUPRA."