"With the acquisition of TubeMogul, Adobe will give customers a 'one-stop shop' for video advertising, providing even more strategic value for our Adobe Marketing Cloud customers." TubeMogul had its IPO in 2014, but its share price has tumbled in recent months, closing at $7.67 yesterday. In its most recent earnings report, the company reported GAAP revenue of $56.1 million, with a loss of $12.4 million. The deal is expected to close in the first quarter of 2017.