"With AMZN being the e-commerce market share leader, we see it as the biggest beneficiary of this trend," she commented. When Martin asked if their shopping habits would change when a vaccine becomes available, about 69% indicated they'd use Amazon the same as they did during the pandemic, which is when Amazon's demand spiked, while another 15% said they would shop on the site even more. As for the upcoming holiday season, the analyst wanted to find out when consumers would do their shopping.