The player's name and number are also featured in victory red. Showcasing Adidas' adizero technology, the jersey is the lightest available and comes with a traditional crew neck for player comfort. The complete kit has two short options, victory red accented with white stripes, and white accented with victory red stripes. The socks are white and accented with victory red ATL UTD wordmark across the front. Atlanta United debuted its primary kit on November 15, 2016 in front of a capacity crowd at the Tabernacle downtown. The primary kit features five vertical stripes and Atlanta United's core colors: black, victory red and gold. Atlanta United and American Family Insurance announced a multi-year partnership agreement in July, 2016 making American Family the Official Insurance Partner of Atlanta United and official sponsors of the club's official kit.