During this 3 weeks drive, the Bank's branches organized special events and workshops to urge, encourage and motivate business communities, professionals, and entrepreneurs to donate new clothes. IndusInd Bank's core value system is rooted in the development of economy, society and environment. The Bank has committed its support and extended its efforts in the area of community outreach and development, under varied focus areas ranging from women empowerment and education to water and sanitation. IndusInd Bank's Chief Operating Officer, Paul Abraham said, "Integrating social and environmental concerns into business operations has always been our priority. To mark the festive spirit, we have received overwhelming support from our customers who have joined hands to make a difference in the lives of underprivileged kids & their families. We are grateful to all volunteers & NGO partners who helped us in making this initiative a success."