Kohl's now has a full-blown proxy fight on its hands. Earlier this month, the activists attacked the retailer's lagging performance compared to its peers, and dismissed Kohl's strategic plan as nothing "new" and a rehashed recycling of its ill-fated "Greatness Agenda." The activist group urged shareholders to vote the "White Proxy Card" to elect its group of nominees and "help Kohl's reach its full potential."