QVC is also hoping Zulily, which expects $1.3 billion-$1.4 billion in net sales in fiscal 2015, will help broaden its audience beyond the television set and grab more e-commerce market share. TV-focused QVC — which reaches 340 million homes — said it aims to "create a discovery-driven and experiential digital commerce powerhouse with appeal that spans generations of women. ... Adding Zulily to the QVC Group allows QVC to reach an audience of young mothers who love to shop, and to accelerate its mobile leadership." Zulily had 4.9 million active customers by the end of its second quarter, and said in its earnings release that 56% of orders during the quarter were made via mobile. It topped views in early August, but William Blair analyst Mark Miller noted that Zulily "still has a lot of work to do to reshape customer expectations, as the order/ship time of 10.6 days is still too long." He said it was making progress.