The event: EA kicked off its event with a Madden NFL themed marching band and ended it with marching Stormtroopers, which neatly sets the tone for the company behind several incredibly popular sports games and shooters. We had balls, guns, cars, and even a quick trip to (and then out of) prison. Oh, and mere seconds of BioWare's new IP Anthem, which was given more time over on Microsoft's stage.