Ekta Chopra, e.l.f. Beauty's Chief Digital Officer, describes 'Your Best e.l.f.' as a game-changer, emphasizing its role in relaxation and self-focus. Partnering with Obsess to launch one of the first beauty shopping apps for Apple Vision Pro is a natural evolution for e.l.f. Beauty, which has always been digitally driven. Neha Singh, Chief Executive and Founder of Obsess, highlights the app's intention to deepen the emotional connection with users through immersive exploration and branded games.