These manufacturing issues are obviously affecting Apple stock, with Apple's share price falling significantly. Just this week, Apple's stock price has been hovering at the $635 mark, a big drop from the $700 price it was enjoying just two weeks ago. It will be solely up to Apple how to address these issues and take control of the situation. Pronouncements from Apple, like what Apple's Phil Schiller said about the iPhone 5 shipping with scratches and chips as being "normal" is not going to help their cause. In the end, this problem is not going to significantly affect Apple's bottom line, but it will definitely lessen the good will Apple has so far enjoyed with Apple fans, which can hurt it in the long run.