While Hyundai has been an outperformer in an industry battered by the global downturn, investors are concerned about the South Korean firm's go-slow strategy on expanding capacity. Hyundai has not announced plans for a new plant for at least two years, as it focuses on brand and quality rather than aggressively chasing market share – but this has left it short of cars to sell into a recovering U.S. market, where Japanese rivals have muscled back in, as well as in emerging markets such as India. n a summary note this week, Standard & Poor's forecast Hyundai and Kia would lose global market share by 2014. Hyundai, led by founding family member Chung Mong-koo, bucked an industry slump in Europe and drove up sales in China as Japanese rivals were hit by a popular backlash in the islands dispute. On a conference call following the results, Lee said Hyundai had benefited from the row between China and Japan, and would report higher-than-expected sales in China, the world's biggest market, this year.