The Fitbit Ionic isn't Fitbit's first attempt at a smartwatch. Early last year, it released the Fitbit Blaze, a hideous Apple Watch competitor that had solid battery life and fitness tracking, but lacked pretty much every other feature one would expect from a smartwatch, like the ability to customize notifications or even check the weather. The $300 Ionic is a much more capable device that corrects some of its predecessor's problems, but it's so unattractive and plagued by small software bugs that if it didn't have such stellar battery life, it'd be a waste of cash.