The much-publicised power struggle between Marvel Studios head honcho Kevin Feige and CEO Ike Perlmutter is one such example of the clash between commerce and creativity that can exist within the company. Ostensibly, Marvel's gradual reduction of their adult-themed MAX imprint (since their purchase by Disney) is a particular example of Disney lessening the violence to broaden their appeal (although slowing sales of the adult-oriantated line may not have helped). After all, it's no secret that the logic behind their twin $4 billion purchases of Marvel and Lucasfilm was simply to attract more boys to their portfolio (although this, of course, is based on the old cliche that boys never watch princess films and girls never watch superhero movies. Help yourself to that in the comments, and save us the job).