The Blue Buffalo class action lawsuit alleged that plaintiffs paid a higher price for the "natural" pet food because they were misled by false advertisements that Blue Buffalo was a quality choice compared to other products on the market. According to the Blue Buffalo class action lawsuit settlement, Class Members will receive $5 for every $50 they spent on various Blue Buffalo products over a seven-year claim period. Blue Buffalo stands by its labeling and denies it did anything wrong, however the pet food manufacturer has agreed to the terms of the settlement in order to avoid the cost of further litigation.