"We were part of the same organization several years ago." Cetera used to be owned by ING Group, Voya's former parent company. ING sold its three IBDs, Financial Network Investment Corp. (rebranded Cetera Advisor Networks), Multi-Financial Securities (rebranded Cetera Advisors) and PrimeVest Financial Services (rebranded Cetera Financial Institutions), to Lightyear Capital in 2009 for an undisclosed amount. Lightyear rebranded the network under the Cetera name in 2010. Related: Cetera Adds 900 Advisors, $40B in AUM in Voya Deal "Even as we did road shows across the country, I—having been with the firm in the ING years—knew some of the advisors that are at Voya," Taylor said. "A lot of our back-office systems originated from the same system. Our commission system is the same platform; we both use Pershing; we both use the same advisor workstation base technology." Cetera has a history of acquiring insurance-owned broker/dealers.