Pure Storage is seeing business for its all-flash arrays grow, and with the FlashBlade is expanding into traditional HPC shops as well as into new, modern analytics applications. In the third quarter, the company brought on more than 300 new customers to bring its total past 4,000, a 54 percent increase from the same period last year. Pure Storage sells predominantly into cloud providers and larger enterprises, though Kixmoeller said NVM-Express eventually will make its way down to mid-size enterprises. They boast such customers as the San Francisco Giants, Mercedes, and Navitus Health Solutions. Mac Stadium, an infrastructure-as-a-service provider for Apple Mac users, is bringing FlashArray//X into the environment to address customer as-hoc demands for more capacity.