His proven track record of market-leading product development, leadership and progressive ideation will set Rinnai up for continued success. "Our vision is enhancing lives by changing the way water is heated. Becoming the leader in product innovation in North America will strengthen our commitment to the water heating industry and dedication to our customers." VanAssche has an extensive background working with market-leading, innovating organizations such as General Motors, Tesla Motors and The Coca-Cola Company. "I am proud and truly honored to lead Rinnai America's highly talented product management and product development teams," VanAssche said. "This new role provides a unique opportunity to address market needs by integrating best-in-class products with innovative solutions which positively impact consumers' lives." This strategy aligns well with the timeline for Rinnai's new 300,000-square-foot facility in Griffin, Georgia, which is slated for completion in Q4 of 2020.