The Company's shares are trading above their 200-day moving average by 11.04%. Additionally, shares of Deckers Outdoor, which together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high performance activities, have an RSI of 47.35. On July 28 th, 2017, research firm Telsey Advisory Group reiterated its 'Outperform' rating on the Company's stock with an increase of the target price from $68 a share to $72 a share. On July 31 st, 2017, HOKA ONE ONE®, a division of Deckers Outdoor, announced the release of its new short film, "The Speedgoat." The film chronicles the running career of Karl "Speedgoat" Meltzer, the first HOKA-sponsored runner, who has won more 100-mile trail races than anyone and who set the speed record for the 2,190-mile Appalachian Trail in 2016. The film highlights his active childhood in New Hampshire and his current training in Utah's Wasatch Mountains.