NetApp NetApp, which a few years ago seemed to be a diminished force in the storage industry, continues its march forward from strength to strength. The company had worldwide enterprise external OEM storage revenue of $685 million, giving it a 9.9-percent market share, according to IDC. That revenue was up 11.8 percent over last year. Unlike Dell and HPE, NetApp is a pure-play storage vendor, and ships no servers or other devices with internal storage. The IDC numbers don't tell the whole story. NetApp, for its first fiscal quarter 2022, which ended July 30, reported total revenue of $1.46 billion, up 11.9 percent year-over-year. That included product revenue of $730 million. NetApp also reported that its all-flash storage business grew 23 percent over last year. However, for NetApp, the future is in the cloud.