Working in partnership with Searious Business, the aim of the Vita Nova initiative is to demonstrate the incredible potential that all PET structures have to deliver; a significant decrease in carbon footprint and an increase in circularity. Due to the combination of the inherent properties of PET and the best-in-class high plastic-to-plastic yield recycling processes, mono PET structures offer the only viable option for a truly circular model for household flexible packaging. Switching to mono PET structures where possible will significantly decrease the overall use of plastic and the associated carbon footprint, whilst delivering a sustainable source of food contact-approved recyclate - the gold standard of a circular economy for flexible packaging.