The eye-catching animations unite Rabanne's fashion and beauty pillars and feature engaging retailtainment elements to catch the eye of travellers. Kaatje Noens, Puig Executive Vice President Global Travel Retail, said: "The fact that we have chosen global travel retail as the first channel in which to unveil Rabanne's new brand identity speaks volumes about Puig's belief in the potential of travel retail as a brand building platform, and demonstrates our commitment to leading innovation. The eye-catching animations in EMEA and the Americas perfectly encapsulate Rabanne's new brand identity and offer an engaging way to explore the Rabanne fragrance universe, whilst highlighting our goal to deliver amazing experiences to travellers." As with the Phantom and Fame launches in 2021 and 2022, Puig is once again partnering with Dufry and London Heathrow to take over the activation space in Heathrow's Terminal 2.