There are many ways Kanzhun can grow. As a start, Kanzhun is poised to benefit from the ongoing shift from offline to online recruitment channels. By going online, companies aim to improve the efficiency and effectiveness of the recruitment process while reducing the overall cost. As a result, China's online recruitment market is expected to grow from 55 billion yuan in 2020 to 223 billion yuan in 2025 -- a compound annual growth rate ( CAGR ) of 32%.