In her book "The Change Masters," Rosabeth Moss Kanter notes that highly innovative companies have done a better job of eradicating racism, sexism and classism; tend to have workforces that are more race and gender diverse; and take deliberate steps to create heterogeneous work teams with the objective of bringing that diversity to bear on organizational problems and issues. Many organizations — such as PepsiCo Inc. with the introduction of guacamole chips — created a plethora of new product stock keeping units generated by utilizing their diverse employee resource and business resource groups. As the buying power of diverse consumer segments — women, Hispanics, African Americans, and the lesbian, gay, bisexual and transgender community — continue to grow, these segments represent a marketplace opportunity too big for retailers and consumer product manufacturers to ignore, according to Bersin by Deloitte's "The Changing Consumer and the Workforce Imperative" report.