TransUnion TRU has announced that it will acquire Tru Optik, a data-marketplace and data-management platform for connected TV, streaming audio and gaming. The transaction is subjected to customary closing conditions and its financial terms have not been disclosed. Tru Optik has patented household graphs on more than 80 million U.S. homes. This facilitates household-level identity, targeting and measurement across connected devices including smart speakers, gaming consoles and connected TV. Acquisition to Serve TransUnion's Expanded Customer Base The buyout is part of the company's ongoing investments in identity and consumer insights for forward-looking, digitally connected marketing solutions.