That raises the question: is there anything Microsoft can do to wean us away from Google ? The search giant is the default in Apple's Safari and Mozilla's Firefox, and it is common for new PCs to come with Google's search tools pre-installed. According to Advertising Age, Microsoft is budgeting $80m-$100m to promote Bing, but it will take more than advertising to change people's search patterns. The evidence so far is that Bing saw an early spike in usage, driven by tech-savvy users giving it a try, only to sink back a few days later as old habits returned. Bing needs to be dramatically better than Google. Being almost as good will not win new users; though even Kordahi's blind test is not perfect, as it hides the new usability features that Microsoft is promoting. The consolation for Microsoft is that most reviewers have found Bing better than expected, and that while Google will be untroubled, winning a few points of market share looks possible, though by no means assured.