And just last week, ALGN announced a new distribution deal with Patterson Companies, Inc. (NASDAQ: PDCO ) of which Patterson Dental is a division. Patterson has been around since 1877 and is very well placed throughout the U.S. and Canada. iTero will be a part of Patterson Dental's CAD/CAM product portfolio in September. That's a great way to grow its potential market without having to deploy its own resources to do it.