Müller noted that some of the brand's flagships had only just been able to reopen mid-September. Also, Hugo Boss stores in major American metropolises — for example, in Manhattan — were suffering because locals were not returning to their workplaces in business districts, where shops were located. These sites were also dealing with a lack of tourism. Stores in malls had also had a difficult time. Instead, Hugo Boss sites in less central locations — Long Island, for example — were seeing stronger sales, Müller said.