"Kroger's commitment to embrace innovation on our path to Zero Hunger | Zero Waste aligns perfectly with Loop's mission to create a convenient circular packaging solution for consumers," said Jessica Adelman, Kroger's group vice president of corporate affairs, in a press release. "We believe in giving our customers sustainable packaging choices they can feel good about. As the founding retailer for Loop in the United States, Kroger is taking another big step toward a world with zero waste."