According to ACEA data, the market share of fully electric automobiles was just 12.5% in the first half of 2024. As its least expensive EV available in Europe, Ford is also developing an all-electric Puma. Later this year, the Puma Gen-E will make its appearance, and Stellantis will be a fierce rival. To refresh your memory, Ford has backed off from its goal of having 100% EVs in Europe by 2030, citing "softer" demand than anticipated.