We're driving the revolution of an all-flash data center at the cost of disk — which unlocks the incredible density, OPEX, and power efficiency savings needed for next-generation data centers," said Shawn Hansen, VP and GM, FlashArray, Pure Storage. Industry Significance: The combination of data growth, changes in application types, new technologies, and the need to move faster drive a critical need for agility, yet organizations continue to face pressure to get more done with less energy, less time, and reduced costs. However, today's fragmented and siloed storage solutions, coupled with stagnant IT budgets and countless manual, inflexible operations, continue to result in increased OPEX costs, while the rapid growth of data causes existing storage platforms to reach capacity and management limits too quickly.