Mondelēz International is also a member of several leading initiatives that share a collective ambition to tackle the UK's flexible plastic recycling infrastructure to enable a circular economy at heart – aiming to keep plastic within the economy and out of the environment. In 2021 the UK business co-founded the Flexible Plastic Fund, financing a £1 million fund focused on making flexible plastic recycling economically more viable for recyclers and easier for consumers through retailer collections.