In parallel the CEO often does not have the deep knowledge and insight needed to evaluate the effects of a new PLM system. The same applies to the chairman and board members. They are in the hands of the responsible officer or committee and are forced to rely on the accuracy of the evaluations and recommendations presented by this executive or committee. If one can get a system that reduces the product development work, while it sharpens the company's capabilities and the quality of the products to be developed, the case is planted in nutrient-rich soil. Especially for a company like Ericsson, which was hit by tough financial difficulties with declining sales and profits that had to be improved to create a good mood among the shareholders and on the investment markets during the years around the big PLM investment decision. However, it should be pointed out that the company, under new president and CEO, Börje Ekholm, has shown a positive development in recent quarters.