Parkson Retail Group is a member of a conglomerate based in Malaysia and a department store operator with an extensive network of more than 130 stores, including over 60 in the China market. "We are excited to enter into a franchise relationship with this joint venture," said Scott Chorna, SVP of International Development for Johnny Rockets. "With AUM Hospitality's success in the food and beverage industry and Parkson Retail Group's proven track record in operating major retail outlets, this is an ideal partnership for Johnny Rockets entry into China. Moreover, there is a strong demand in China for American brands as well as a growing middle class population with more spending power. Our partners have a keen sense of consumer preferences and shopping habits.