We note that Apple Inc. (NASDAQ:AAPL) is currently the only company above $215 billion in market cap that pays a dividend and is not included in the Dow." What could have provoked the management to go for split is, Apple's stock has increased too much, when compared with the other players in the industry. So to make the stock more affordable for the new investors, the company could favor such a move. A stock split does not change underlying value of the company.