Now, I do understand that the present supply shortages are not actually Nintendo's fault. As it stands right now, Nintendo had an initial forecast of 10 million units for the first full financial year the Switch would be on the market, and they planned for that. When the Switch started trending above the forecast, they revised their production numbers upwards- and here, they ran into a wall, because as it turns out, the NAND chip, a crucial component for the Nintendo Switch, is in severely short supply worldwide. Why? Because Apple is currently hogging most NAND production facilities to fuel production of its upcoming iPhone 8, presumably. But whatever the reason is, Nintendo now finds itself unable to increase production for the Switch, even if it wants to, and it sees money slipping away that rightfully could have been its.