Upwork's leadership, including CEO Hayden Brown, described the moves as a way to "buy its way into corporate staffing beyond freelancers," according to a report from TechCrunch. The company plans to merge these assets with its existing enterprise division to form a standalone entity later this year, potentially spinning it off as a separate business unit. This could allow Upwork to compete more directly with giants like SAP SuccessFactors or Workday in the human capital management space.