The two private fuel retailers, the Ruias-owned Essar Oil and Mukesh Ambani's Reliance Industries Ltd (RIL), are both expanding the rollout of their outlets, after a long period of rollback and dormancy. RIL has, in recent days, re-opened 400-odd outlets from around 70-odd a few months earlier. The company once had around 1,450 fuel retail outlets and then shut almost all; its market share is now only around 0.5 per cent, say industry players; RIL declined to disclose sales. While Essar Oil is selling around 110,000 kilolitres (kl) a month, industry sources said RIL is selling around 15,000 kl.