Hindustan Unilever Limited (HUL) today announced that it has signed an agreement for the sale of its Pureit business in India. The business is being sold to A.O. Smith, a leading global water technology company. Rohit Jawa, CEO & Managing Director of HUL, said, "This move is in line with our strategic intent to focus sharply on our core categories. Pureit provides essential water purification solutions to millions of loyal consumers, and I am confident the brand will thrive further under the ownership of A.O. Smith." Parag Kulkarni, President of A.O. Smith India Water Products, said, "The Pureit brand, known for innovative water purification products, strong brand recognition and dedication to customer service, complements A.O. Smith's geographic and channel presence.