In the meantime, the latest news impacting GME stock is that activist investor and self-proclaimed meme stock king Ryan Cohen has been named the troubled company's new CEO. GameStop's share price rose 10% on news at the end of September that Cohen was assuming the CEO title effective immediately. GameStop said that Cohen, who already sits on the company's board of directors, won't receive any compensation for his expanded role as CEO, president, and executive chairman. In June, GME stock plunged 20% when it was announced that former CEO Matthew Furlong had been fired. GameStop provided no reason for Furlong's firing. Given the ongoing volatility in GME stock, investors who do buy this stock should be prepared to sell it at a moment's notice.