Airtel on Wednesday announced its own ad platform, Airtel Ads, in a virtual press conference. Terming its new product "powerful brand engagement solution", the telco said that it would "curate consent based and privacy safe campaigns to one of the biggest pool[s] of quality customers in India". The platform won't have the scale or reach of established ad giants like Google or Facebook, and will be limited to Airtel's own suite of apps, like Airtel Thanks and Wynk. "What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics," Adarsh Nair, Chief Product Officer at Airtel said in a statement.