Beyond followed through on that idea in late March as it announced the online relaunch of Buy Buy Baby and a promotional event for the one-year anniversary of Overstock's return after Bed Bath & Beyond superseded it at its launch. The replacement of Overstock by Bed Bath & Beyond on the company's existing platform began an internal conflict at the company that saw the exit of the then CEO and the decision to create a new Overstock virtual operation initially run on a single laptop computer.