Reuters is launching "Reuters Professional," a new business line that will include news, analysis and events for decision-makers, executives tell Axios. Why it matters: Much of Reuters' revenue is focused on serving corporate clients through licensing news and data services. With this effort, Reuters will push to serve individual professionals more directly, which it believes brings significant financial opportunity. Driving the news: Reuters Professional will be a B2B and B2C play, aimed at reaching professionals across an array of digital platforms. The new business line will also lean heavily into events. Reuters' events business was created through an acquisition last year of FC Business Intelligence, a global B2B events company — the company's first acquisition in 10 years. Yes, but: Reuters faces stiff competition in the B2B space. Bloomberg will host its New Economy Forum conference, aimed at global professionals, next week.