In 2009, Nike did admit, to me at least, that there was some validity to my claims. Just before my visit to Indonesia in 2009, Nike sent one of their top environmental people from Asia to investigate this issue. During his visit, this Nike exec sat outside a factory and waited for the dump truck to leave the plant. He followed it and found that the end of the line was a public dump where eventually Nike had to clean up 180 dump truck loads of scrap shoe rubber and spend thousands of dollars on an environmental remediation of the site. The resulting policy change was Nike's new waste management system.