These refreshes are the latest in a surge coming from the consumer packaged goods category, which is navigating a tricky post-pandemic environment and under pressure to attract cohorts like Gen Z. JKR, which has offices in London, New York and Shanghai and a full-time employee count of 333 as of the end of last year, has aided in overhauls for iconic labels such as Kraft Heinz, Velveeta, Coca-Cola's Minute Maid and Mars' M&M's. The design-led shop experienced double-digit growth in 2023, though it doesn't publicly share specific revenue figures.