Microsoft and OYO have entered a multi-year strategic alliance to co-develop next-gen travel and hospitality products and technologies. OYO will adopt Microsoft Azure as a key enabler to drive cloud-based innovations and reimagine the hospitality and travel tech industry. The solutions will be geared to benefit patrons who operate small and medium hotel and home storefronts. Microsoft has also made a strategic equity investment in OYO. Small and independent hotels and homeowners across the world will have access to OYO's latest technology to manage their guests' experience, increase revenue, and run operations seamlessly with the security and scalability of Microsoft Azure. The pandemic has brought about massive shifts in consumer behaviors while booking travel, including preferences for platforms that enable social distancing, local travel, flexibility, faster booking and improved customer experiences.