Where do you see Heineken's portfolio heading over the next few years? There is a consistent trend toward a broader portfolio of smaller brands, which insulates you as you're no longer as reliant on one or two mega brands. There was a time when we would have a narrow portfolio of Foster's, John Smith's and Strongbow but over the last four years we have expanded the premium propositions, with Amstel, Birra Moretti, Desperados all doing remarkably well. Craft is a massive growth area, how much has that fragmented the market? It is hugely attractive for a lot of new entrants and we have seen an explosion in the number of breweries in the UK and the number of brands imported over the last 18 months. There is no doubt that craft is good for the beer market and has given consumers a fresh perspective on the naturalness of our category. The question is to what extent will it continue to grow? As the growth softens you will invariably start to see the emergence of stronger of brands within that segment.