"We will also use our brand power to engage consumers in collection and recycling initiatives and build awareness that used plastic bottles can have many lives," he added. Coca-Cola Philippines is working to further increase the amount of recycled content used in its plastic packaging by building a sustainable pipeline of high-quality recycled material. Its bottling partner, Coca-Cola Beverages Philippines, Inc. (CCBPI), established PETValue Philippines through a joint venture with Indorama Ventures, a global leader in green technology and packaging solutions. This pioneering bottle-to-bottle recycling facility started operations in October last year and is expected to recycle 2 billion pieces of collected post-consumer PET plastic bottles per year.