The driving factor is the clout DraftKings has in the betting industry. Just look at New Jersey, where they dominate the space and over 80% of wagers are placed on a mobile device. Pivot to the midwest where Indiana, Iowa, Michigan, and Illinois (which in my opinion will become the future gambling mecca of the US) are all slowly starting to get sports betting up and running. Oscars betting will go as far as DraftKings' reach, which in this case appears to be unlimited.