It's time to retire your "Intel Inside" jokes and start coming up with some "Leap Ahead" humor. Intel is changing its branding campaign after 14 years. Intel leaked word of the new brand to the Wall Street Journal, disclosing that it will adopt the "Leap Ahead" theme at next week's Consumer Electronics Show (CES) in Las Vegas. Along with changing the familiar "Intel Inside" line, Intel will nix the use of the dropped "e" long used in the depiction of the company's name. (You can see the new logos here .) One thing that won't change with the re-branding exercise is the fat loads of marketing cash Intel hands out to partners who willingly display its logos. It remains unclear if Apple plans to join the "friends of Intel" club when it begins selling Intel-powered computers. It's hard to imagine Apple tolerating a little blue sticker on its clean designs, but it was also hard to imagine Apple using Intel chips.