Through the agreement Health-Ade will leverage iHeartMedia's multi-platform network and marquee event experiential activities to bring kombucha to a wide swath of new audiences. In August, the popular better-for-you beverage brand launched a sweepstakes in collaboration with iHeartMedia, which will send 2 lucky winners to the iHeartRadio Music Festival in Las Vegas this September on an all-expenses trip-of-a-lifetime which will include a meet and greet with Ryan Seacrest and special VIP access to the festival. The sweepstakes, which will feature voiceovers by Ryan Seacrest, will run across iHeartMedia platforms nationwide.