The banks will also carry the Recycle Now logo and colour coding to help customers select the correct container. Palm Recycling business development director Mandy Kelly said: "We are delighted to be partnering Sainsbury's in this way and the initiative shows Sainsbury's commitment to its positive waste usage goal. "The enhanced recycling facilities will offer a greater sense of convenience to Sainsbury's customers and also deliver potential cost efficiencies for local authorities." Sainsbury's head of engineering, sustainability, energy and environment Paul Crewe said: "At Sainsbury's we are committed to reducing the impact of our operations on the environment as well as helping our customers to reduce their household waste and recycle more often. "As a nation we're getting better at recycling but there is much more we need to do to minimise the impact on landfill so we're looking to customers to make the most of these facilities and recycle more often in their communities.