New York-based Iconix Brand Group, formerly known as Candie's, is a brand management company that engages in licensing and marketing for a portfolio of owned consumer brands, including Candie's, Bongo, Badgley Mischka, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific/OP, Danskin, Rocawear, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, and Waverly. Iconix Brand Group, through its joint ventures, also owns Artful Dodger, Ed Hardy, Ecko, and Zoo York brands. It licenses its brands directly to retailers, wholesalers, and suppliers for use across a range of product categories.