What does this mean for Oracle Corporation (NYSE:ORCL)'s Competitive Position? "A lot of Responsys' product functionality is already contained in Eloqua (who Oracle Corporation (NYSE:ORCL) acquired in December 2012)'s products. Oracle's claim to now be the only vendor to offer both B2C and B2B marketing automation is ambitious. Responsys would never turn their backs on a B2B customer, nor would Eloqua turn their backs on a B2C customer. The technology is very similar, but the emphasis is slightly different. Responsys' marketing-oriented services capability is interesting to have, but Oracle already has great data integration capabilities.