The success of both the PaOPs and the "Limited Space, Unlimited Possibilities" campaign is evident in the impressive results. The PaOPs attracted over 270,000 visitors in less than a month at the Tsim Sha Tsui location. The two IKEA PaOPs located at a destination shopping mall also boast a high percentage of repeat visits, with 55% of the visitors coming to Tai Koo store again in less than a month. Meanwhile, the "Limited Space, Unlimited Possibilities" pop-up garnered over 15,000 participants over two weeks and a significant social media reach of over 430,000. Brand identity was also boosted, with 85% of visitors agreeing that IKEA is an expert in home organising and 86% agree that IKEA enables organising homes with smart solutions. DFI Retail Group's commitment to innovation through IKEA Hong Kong has not only earned them recognition at the Retail Asia Awards but also positioned them as a leader in understanding and catering to the evolving needs of their customers.