Anheuser-Busch has had a rough summer, including layoffs, after conservative figures and others called for a boycott of Bud Light because the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April. A deluge of criticism and hate erupted soon after Mulvaney cracked open a Bud Light in an Instagram video. The brewer said in August that it was confident that its U.S. market share had stabilized after sales tanked.