Unlike PPG Industries, Sherwin-Williams has put more of a focus on emphasizing its consumer sales opportunities, and that has paid off for Sherwin-Williams during the current economic expansion. If the housing market starts to cool off, however, Sherwin-Williams could find itself at a competitive disadvantage to PPG and other rivals, at least temporarily. Investors celebrated Sherwin-Williams' profit growth, pushing the stock dramatically higher immediately following its earnings announcement.