In Windows 10, the store is right there and done in a tasteful way." HoloLens, meanwhile, wowed the crowds at Microsoft's E3 press conference (as seen above) with a live-on-stage Minecraft demo. Nadella admits in this interview that MS bought Mojang not just for Minecraft's present-day success, but its future potential: "We bought Minecraft for many reasons: because it's the number one PC app; it's the number one console app; it's the number one paid mobile app on iOS and Android. I wanted a hit game even for the new medium of mixed reality. And we will have that." However, HoloLens is as much -- or more -- a business product as a consumer one. Nadella sees Microsoft equally serving both constituencies. But this product may actually be less about games, at least in the near-term. "But, with the V.1 of HoloLens, I want us to push a lot more of the enterprise usage," he said. "In the HoloLens case, when I look at the interest, it's amazing how many are in hospitals, healthcare, retail.