Jason Potter, CEO of The Fresh Market, noted, "Cencosud has demonstrated that it is a world-class retailer with exceptional margins, and we look forward to sharing best practices across our businesses. The Fresh Market has experienced strong financial momentum over the last few years and this partnership with Cencosud will allow the company to further capture market share as we expand our footprint in our core Southeast market and beyond. Our entire team looks forward to the partnership with the Paulmann Family, Matias (Videla) and the team at Cencosud." According to Cencosud, this transaction expands the company's geographic diversification with approximately 12 percent of pro forma revenues coming from the United States, "a traditionally defensive market with a stable currency." Heike Paulmann is the chairwoman of the board.