Recently, the company acquired a start-up called Pullstring, a start-up that specializes in voice-enabled toys. That purchase could help the smartphone maker become the center of a connected living room. On Saturday, after CNBC broke the news of his hire, Jadallah updated his LinkedIn profile to reflect his new role with Apple. Apple has a range of products geared to the home -- including HomeKit, its software service that connects with a broad array of third-party products; and HomePod, a smart speaker for the home with voice recognition, music and more.