Furthermore, in 2019, it launched or improved three standout applications that enable customers to reach more viewers faster and with more insights. Brightcove Live was upgraded to give broadcasters, publishers, and enterprises more and simpler ways to upload and monetize live video. At the same time, Brightcove Beacon helped them to deliver premium OTT video experiences across devices with native applications. One of the company's newest offerings, Brightcove Campaign, supports demand generation marketers in leveraging video in marketing campaigns. In April 2020, Brightcove launched the Brightcove Engage application for employee engagement through video. Using this mobile- and video-first application, corporate communications and HR professionals can make playlists, enable push notifications, and broadcast content across the organization. "Brightcove's core cloud video platform remains the benchmark for scalability, reliability, flexibility, and ease of deployment.