3 Hong Kong, the mobile arm of Hutchison Telecommunications Hong Kong Holdings Limited, and Microsoft Hong Kong have entered into a strategic collaboration. 3 Hong Kong will use Microsoft's cloud technology solution to accelerate digital transformation. It is also the first telecoms operator to adopt Microsoft's end-to-end Customer Insight platform and artificial intelligence (AI) to uplift and enhance customer satisfaction by providing hyper-personalized customer service and digital experience through an all-round analysis of customer needs. The collaboration will also accelerate 3 Hong Kong's launch of a series of new enterprise solutions for corporate customers to empower them to explore new opportunities and enhance their competitiveness. Kenny Koo, Executive Director and CEO of HTHKH, announced, "We began our digital transformation journey back in 2018, upgrading our technology systems and building a new operating model.