Speaking on the occasion, Jalaj Gupta, Business Head, Commercial Vehicles Business Unit, Mahindra & Mahindra Limited said, "The ' Guaranteed Higher per litre productivity (or Give Back Machine') Promise is a landmark move in the construction equipment space. Given the spiraling fuel prices, there wasn't a better time to introduce this Customer Value Proposition. We firmly believe that it will reaffirm our customers' faith in Mahindra's ability to create technologically advanced, class-leading products and set higher standards for the Indian CE industry. The Service Uptime Guarantee further reinforce our commitment to our customers and our confidence in our products and after-sales capabilities."