To meet Swiggy's acquisition goals, Criteo helped to launch a customer growth strategy that would reach in-market audiences throughout densely populated urban areas, resulting in a higher number of new users at an efficient cost per conversion. As a result, Swiggy was able to effectively achieve their customer growth goals by boosting their new customer base by 142% between Q3 of 2021 and Q2 of 2022. The number of app installs also increased by 121%.