K. T. Jithendran, MD & CEO of Birla Estates said, As Punes real estate market continues to be on the rise, driven by its thriving IT ecosystem and strong infrastructure development, we see that there is a growing demand for premium homes. Moreover, as the cultural capital of Maharashtra, Pune is embracing a more elevated lifestyle, which serves as the inspiration behind our projects design. With Birla Punya, we aim to set a new benchmark for sophisticated living, offering a seamless balance of contemporary luxury and the timeless charm of Pune. Aditya Birla Real Estate (formerly known as Century Textiles and Industries) is established in 1897. It has presence in cotton textiles, pulp & paper and real estate sectors. The firm had reported consolidated net loss of Rs 40.59 crore in Q3 FY25 as compared with net profit of Rs 83.30 crore in Q3 FY24. Revenue declined by 3.65% year-on-year (YoY) to Rs 946.21 crore in the third quarter of FY25.