Netflix, Inc. (NASDAQ:NFLX) just signed an original programming deal with Dreamworks Animation Skg Inc ( NASDAQ: DWA ). This multi-year agreement is the largest deal ever signed by Netflix, Inc. (NASDAQ:NFLX) for original content, and it allows Netflix, Inc. (NASDAQ:NFLX) to access new series from the creators of franchises such as "Shrek" and "Madagascar." According to the report from Fox Business, Netflix, Inc. (NASDAQ:NFLX) will have first-run rights while Dreamworks Animation Skg Inc (NASDAQ:DWA) will retain other rights such as DVD sales and distribution to television networks in countries where Netflix, Inc. (NASDAQ:NFLX) doesn't operate. This deal signals the new win-win model between alternative-content producers and online distribution channels, whereas smaller studios can now reach consumers in new ways.