DirecTV actually abandoned the DSL provider market back in 2003, in an exit compared to the one the US made from Saigon. Yet with trepidation, the company has been re-entering the broadband service arena in fits and starts since last January. At that time, a Sanford Bernstein analyst wrote, "We view DirecTV's desire to enter the broadband market as a purely defensive - and ill-timed - measure."