Many even took to Twitter to display the disapproval, with some cutting the Nike logos off of their socks and burning other merchandise. But Nike's decision seemed to pay off. General buzz on social media and news surrounding the controversy generated value worth $43 million with 24 hours of launching the campaign, snowballing to an increase in overall value to the Nike brand worth $6 billion. Today, Nike's endorsement of Colin Kaepernick can be seen as perhaps a best-in-class example of the benefits associated with major corporations engaging in politics. Now, more than ever, society is beginning to turn to the corporate world to right political wrongs and to boldly present their positions beyond the walls of their office buildings. When Donald Trump pulled out of the 2015 Paris Agreement on climate change, 25 major corporations jointly submitted a publication expressing their staunch disapproval.