Industry titans are suffering losses at the hands of agile new competitors while losing talent to these same exciting new startups. To counter this, Cisco Systems — the multinational technology conglomerate working with over 70,000 employees and 30,000 contractors — recently changed how it handles innovation by acting more like a startup. The company brought in Oseas Ramirez Assad, now Senior Director for Business Development and Innovation, whose nickname at work is "The Maverick." Assad presented at Lean Startup Week along with Ligouri Innovation's Stephen Liguori and Cisco's Alex Goryachev on Cisco's successful new approach to its business.