Throughout the Roundtable, speakers underscored the significance of small initial steps in the sustainability journey, drawing attention to examples such as Alternative Athens, a pioneering startup specializing in thematic tourism, and Milia Mountain Resort, an eco-lodge with a dedicated focus on sustainability. Noteworthy was Aldemar's Care Corporate Social Responsibility program, designed to maximize social and economic benefits for communities while responsibly managing environmental impact. The event also highlighted Grecotel's commitment to reducing carbon footprints through the incorporation of locally sourced products, showcasing the substantial dedication of major hotel chains to sustainability.