Although Hain is estimating over $3 billion in net sales in 2018, the company has struggled in recent years as more competition has entered the market. At the 2018 CAGNY conference Hain announced it had begun working with Alix Partners, a consulting firm that specializing in implementing cost savings, to "[support] our efforts to accelerate and amplify procurement-related savings by consolidating resources around direct product costs such as ingredients, packaging & co-manufacturers."