The opening comes as Amorepacific celebrates its international status and ongoing strategy to deliver its "unique perception" of 'Asian Beauty' around the globe. Pop-up in May Open from 9th-25th May in New York City, Amorepacific's global beauty pop-up shop showcases its range of brands including Amorepacific, Laneige, Annick Goutal, Sulwhasoo, Mamonde and Iope. The presence of Amorepacific's brand portfolio represents the first time they have been available in the same retail outlet, signifying the company's global drive towards raising the profile of global beauty. The leading beauty company teamed up with Marie Claire to launch its exclusive grand opening event on 8th May 2018. The pop-up's first day also coincided with Marie Claire's celebrated May issue, which recognises international beauty.