"Rithm At Uptown is part of RD Management's overall strategy of transforming our traditional retail properties into dynamic mixed-use destinations," said Richard Birdoff, principal and president of RD Management. "Located in a prime live-work-play environment, Rithm At Uptown is a major catalyst project designed to help completely revitalize the urban community now known as Tampa's Uptown District with a diverse set of uses catered to local residents, students, employers and professionals. Creating the brand identity is an important step in achieving our overall vision for the development."