The cloud suites for the C-level executives fall under the SmartCloud umbrella. A full list of the new services is available from IBM. Products range from internal housekeeping measures around human resources recruitment (in line with IBM's Smarter Workforce initiative ) to CRM tools tapping into IBM's Watson supercomputer. IBM is especially reaching out to chief marketing officers, many of whom are working far more closely with chief information and chief technology officers as social platforms from the likes of IBM, Adobe, Salesforce and others continue to build platforms that bridge the two departments. Thus, Big Blue is targeting CMOs with its new Social Media Analytics platform that taps into Facebook, Twitter, blogs, and other social media forums to gain visibility of consumer perception. CMOs can then turn around and refine products for better targeting.