It has grown rapidly since being set up in 2013 before a shift to focus on the mass market in 2020. "As a pioneer in the meal prep subscription market, WeCook has always been rooted in innovation," said WeCook Co-Founder Jonathan Roy. "Partnering with a like-minded Canadian technology business like Nuvei is a recipe for success as we expand into new provinces. Their extensive payment solutions, scalability, stability, and best-in-class support will provide great value to the demands of our growing business." As part of the collaboration, WeCook benefits from Nuvei's flexible recurring payment service that boosts customer retention and increases conversion with smart routing and cascading tools, auto account updating, and multiple, concurrent subscriptions. "WeCook has quickly established itself as a leader in ready-to-eat meal delivery in Canada," said Nuvei Chair and CEO Philip Fayer.