The change in language also comes slightly more than two weeks after Google CEO Sundar Pichai and other prominent technology executives — including Tesla CEO Elon Musk, Amazon founder Jeff Bezos, Apple CEO Tim Cook and Meta Platforms CEO Mark Zuckerberg — stood behind Trump during his inauguration. Meta jettisoned its DEI program last month, shortly before the inauguration, while Amazon halted some of its DEI programs in December following Trump's election. Many companies outside of the technology industry also have backed away from DEI. Those include Walt Disney Co., McDonald's, Ford, Walmart, Target, Lowe's and John Deere. Trump's recent executive order threatens to impose financial sanctions on federal contractors deemed to have "illegal" DEI programs. If the companies are found to be in violation, they could be subject to massive damages under the 1863 False Claims Act.