Studies reveal a concerning rise in breast cancer cases among Indian women aged 25 to 50, with 60 percent being diagnosed at advanced stages. Early detection can save lives in 98 percent of cases, making regular check-ups crucial. SBI Life plans to collaborate with various organizations encouraging them to produce and distribute these specially designed bags among their customers and employees. The goal is to make self-breast examination a routine for Indian women, states a company press release. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR at SBI Life Insurance, emphasized the importance of prioritizing women's health and the unique approach of using hot water bags for training. Mahima Chaudhry, an Indian actress and breast cancer survivor, stressed the significance of early detection and supported the campaign's mission.