Bumped users who were rewarded in fractional shares of stock for their spending with the Kroger Family of Brands like Fred Meyer, Food 4 Less, Harris Teeter, King Soopers, QFC, and Ralphs — became owners in the nationwide grocery brand. They then shopped with their Kroger store an average 31 percent more often, and spent an additional 32 percent monthly. That means customers are spending $73.94 more at their Kroger store each month once they become owners.