The major storage vendors will get involved at some point. Sources say EMC Corp. (NYSE: EMC) and Veritas Software Corp. (Nasdaq: VRTS) are already working with rivals of Revivio to develop CDP products. Microsoft also added buzz to the CDP space last September when it announced plans to ship a data protection product that does continuous backup this year, although Microsoft's product is more aimed at SMBs than the enterprise (see Microsoft's Recovery Plan ).Wadsworth says his company is well funded to make a push in the CDP market. "We have a significant war chest, and we're in control of our own destiny." Does that mean Revivio will hire an army of sales people to make continuous sales calls? Not exactly. Wadsworth says the company, currently at around 55 employees, will grow slowly. "We're a post-bubble startup," he says with a chuckle. "We only hire after we're in desperate need."