EA is dropping the Medal of Honor franchise after sales of the latest title in the series failed to "resonate with consumers". "Medal of Honor was an obvious miss," said EA's COO Peter Moore during the firm's earnings call last night (transcribed by Seeking Alpha). "The game was solid, but the focus on combat authenticity did not resonate with consumers." Moore claims that Medal of Honor: Warfighter, which released last October, was unfairly criticised by critics, who "gave the game scores which were, frankly, lower than it deserved." "This one is behind us now," he continued. "We are taking Medal of Honor out of the rotation and have a plan to bring year-over-year continuity to our shooter offerings." EA CEO John Riccitiello suggests that disappointing sales for Warfighter led to a shortfall in EA's Q3 earnings. "In the third quarter of fiscal year '13, EA's non-GAAP revenue was $1.18 billion, below expectations and guidance," Riccitiello says.