As the digital business declines, investors are likely to short WW stock. In addition, the weight management and fitness space, in general, has become very competitive. There is an increasing number of independent experts on YouTube and other social media platforms alongside new-age weight management apps, making WW's value proposition less compelling. Over Q4 2021, WW International's revenue declined 14.7% year-over-year to $276 million, missing the Street estimate. return traffic