"I think they've got a tremendous amount of leverage to get the customer from any on-ramp to downtown Yahoo," Nada said. For now, Yahoo's plans to maintain the status quo for its broadband strategy. It will continue to strike deals with all types of broadband platforms such as cable, DSL, and satellite, and it will keep building up its brand to attract users from any speed on any platform. Mallett said Yahoo later this year will announce a number of broadband distribution deals. Some will be structured similarly to its deal with AT&T WorldNet, where users get WorldNet ISP access bundled with a Yahoo cobranded home page. Others will be structured in new ways, he said, declining to give more details. Mallett insisted that Yahoo would not be shut out, though its competitors "would love that to happen," because demand for the portal will remain strong. "What's the extreme? They turn it into a closed-loop network and offer a second-rate offering like Excite? That ain't gonna happen," Mallet said.