Britannia Bel Foods, a joint venture between Britannia Industries and Bel Group, has unveiled a revamped range of Britannia The Laughing Cow cheese, now made locally at its new facility in Ranjangaon, Maharashtra. The improved range brings a creamier taste, smoother texture, and enhanced quality, combining French cheese-making expertise with recipes tailored to Indian preferences. A new campaign, developed by Schbang, highlights the brand's positioning and introduces a WhatsApp recipe bot offering quick recipe ideas using the cheese. The product update goes beyond flavour, the brand has also introduced refreshed packaging to reflect the delightful new experience. Whether spread on toast, added to snacks, or eaten on its own, the new range aims to make everyday food more enjoyable and accessible. Produced in India, the cheese now comes at a more affordable price point, allowing more consumers to enjoy high-quality cheese in every bite.