E3 is, essentially, one massive press conference. It's not a music concert, it's not a comedy show, and it's not the Oscars. So, why does EA feel the need to sell their games by hiring YouTubers and celebrities for their EA Plays event? We don't need Zac Efron and Jamie Foxx to sell us on "Battlefield 1". We don't need a YouTuber telling us how awesome "Need for Speed" or "FIFA" is. And please, no theatrical on-stage performances. EA, you don't need celebrity endorsements to sell your games, so long as they're good. Just come out and show us what everyone is working on. That's all you need to do.