Previous roles included leading the management of the So Delicious brand at WhiteWave, category director for ice cream, iced coffee, blended beverages and value-added milk portfolio at Saputo Dairy Foods, and various roles at Campbell Soup Company. "We are delighted to have Andy join the Laird Superfood team," said Jason Vieth, CEO. "As our chief commercial officer, Andy will have leadership over our business from consumer insights to retail execution across all channels, which will allow us to focus our investment against our highest priority commercial opportunities. Andy has a long history of successful, best-in-class marketing and brand building within the Natural Foods industry, and I look forward to working closely with him across our product and customer portfolios."