NetSuite says its new tool will lead to social media-enabled ERP systems, which will be able to: monitor the financial health of customers and partners, gauge social media "buzz" on issues such as brand reputation and customer satisfaction, help sales professionals find new customer opportunities, and improve high-end selling through social and business connections to C-level executives. The part of the press release that actually made me laugh was NetSuite's claim that the software will "integrate social profile information to engage job candidates across multiple channels." Translation: Use this tool to automate the process of checking out potential job seekers' Facebook pages. Now while all this might be handy, I seriously doubt the product is worth the investment at this point. There's no denying that "social intelligence" tools will gain in popularity over the next decade or so, but during a tough economy, this seems like something that probably won't pay for itself.