Beyond aligning with India's broader manufacturing goals, Casio's local production strategy also underscores its emphasis on long-term investment, and a more sustainable and streamlined supply chain. The sale of these 'Made in India' watches began at the end of July, with dedicated campaigns planned for the upcoming festive season to spotlight this new locally produced lineup. Link - About Casio India Co. Pvt. Ltd.: Casio India Co. Pvt. Ltd.(CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer.