Amazon has doubled ad revenues from the first 9 months of 2017 as against 2018. Revenues went up from USD 2.92 billion in 2017 to USD 6.72 billion in 2018. Compared to Facebook's USD 38.37 billion and Google's more impressive USD 83.68 billion, Amazon is still an emerging player. But given that it runs a diversified ecommerce business, with several revenue streams, Amazon has donned many avatars. It's mantra for success is its ad business which netted USD 6 billion in revenue in the first few months of 2018 alone, besides its impressive infrastructure. Amazon Prime remains a powerful business catalyst as does Amazon AWS, the latter being worth USD 17 billion in 2017.