Although being dependent on social media platforms seemed fine at first, it soon proved to have many disadvantages. In 2018, Facebook changed its algorithm to prioritize family and friends' content over news sites. The head of the news feed section said at the time that the decision would mean that "we'll show less public content, including videos and other posts from publishers or businesses." For sites like Buzzfeed and the Huffington Post, the decision meant a blow to their finances. In 2019, layoffs ensued. Verizon cut 7% of its media staff, including positions across AOL, Yahoo, and the HuffPost. Shortly after, Buzzfeed announced it would reduce 25% of its headcount. Other news sites followed. The conclusion for the media industry was simple—digital advertising is not enough. Last year, Amazon, Google, and Facebook controlled more than 60% of the digital ad market in the United States.