The other reason they see Lululemon Athletica inc. (NASDAQ:LULU) as Underperform is because of the damage that has been done to the company's brand and reputation. They agree with others that the product and supply chain problems are going to be resolved. However, they place most of the value in the company's products in a combination of both a great product and a great experience in stores. They note that the supply problems have damaged that combination, thus sending customers over to competing brands which may have a "better value proposition."