Although tech companies have been quite prolific in this field, with Snap launching its Spectacles camera glasses that counted a high-end fashion collaboration with Gucci, unveiled in 2019, and Bose introducing Frames, embedded with an open-ear audio formula, for example, fashion-leaning eyewear players have stayed quieter. A few exceptions include Ray-Ban Stories, a joint effort of the EssilorLuxottica-owned brand and Meta, and South Korean buzzy label Gentle Monster's connected eyewear developed in tandem with Huawei.