To unveil its new identity, NESTLÉ PURE LIFE held a Healthy Hydration Meet. The event was attended by key opinion leaders, Socialites, Nutritionists, Beauticians, Fitness Trainers, famous bloggers, social media influencers and twitteratis. While speaking on the occasion, NESTLÉ PURE LIFE's Brand Managers, Affan Cheema and Iraj Sohail shared how the idea behind this realignment is to give the brand a deeper purpose. "NESTLÉ PURE LIFE will now be championing this cause for our future generations." They further shared, "Under its new identity, NESTLÉ PURE LIFE will expand its perspective from its initial focus on healthy hydration for the family & individuals, towards a more holistic planet wide approach. NESTLÉ PURE LIFE aims to become a global leader in water preservation and protection for the benefit of our future generations.