TinyOwl, a online food ordering platform, is merging its operations with the Bengaluru-based hyperlocal delivery startup, Roadrunnr. The merger comes in a startup space where consolidation has become the name of the game. Roadrunnr will acquire the technology, data analytics, sales, support and the management team from TinyOwl and will launch a new service called "Runnr" in direct competition with Swiggy, Zomato and Foodpanda, other players in the crowded online food delivery space. TinyOwl, as part of the merger, will continue to operate in high volume areas before phasing out to the new service. The new venture in correlation with the merger will initially be launched in Mumbai within the next 3 weeks, according to a company spokesperson speaking to Economic Times. Talks of merger between the two startups began in March of this year, as reported by ET.