QuickBooks and Mailchimp Can Help Small Businesses Succeed The QuickBooks platform helps small businesses better manage their finances and business operations year-round, with a suite of integrated tools ideal for holiday sales planning and management. Mailchimp, an email and marketing platform enables small businesses to find and engage customers across email, social media, landing pages, and advertising. With e-commerce projected to make up at least 50% of all consumer holiday shopping this year – up from 2021 levels – here are some tips for small businesses to optimize sales.