Estee Lauder also focuses on widening its global online presence by adding new sites and expanding retailer distributions. Travel Retail Business on Track Estee Lauder has been intensely focusing on enhancing its travel retail business, which is a major sales driver for the company. Travel retail sales remained sturdy in the second quarter of fiscal 2019, with 13 brands depicting solid growth. Markedly, Estee Lauder's travel retail sales have been gaining from rise in traffic, effective launches, impressive marketing strategies and unique product range.