The initiative also contributes to reducing Hilton's overall environmental impact, which the company has set a goal to cut in half by 2030. As a part of the program, Hilton properties in India have successfully recycled more than 20,000 new bars of soap in 2019 to date. It has also expanded its soap distribution locations including schools and villages in Pune and Palghar, saving children from hygiene-related illnesses as well as keeping the soap bars away from the landfills. One of Hilton's longest soap recycling partners in India, Sundara, a non-profit organization, employs local women on full-time basis for soap recycling. These women also act as the hygiene ambassadors to educate children on handwashing in their communities. 'Countless childhood deaths could be prevented with access to basic hygiene, yet millions of bars of soap are thrown away every day.