Speaking at the JPMorgan Chase & Co Chief Sustainability Officers Summit in New York, Novelis president and chief executive Phil Martens said: "The transition to a low-carbon, circular economy requires innovation and disruption to create measurable impact. Our plan to produce only evercan body sheet by 2017 is a bold move that extends our leadership in sustainability and is an important part of our long-term strategy to increase the recycled content in our products to 80 per cent by the end of the decade." In his speech, he also announced that Novelis will assist other aluminium manufacturers by sharing knowledge of the process to certify high-recycled content beverage sheet using the methodology of SCS Global Services, which certifies the evercan sheet. He added: "We understand that the shift to a certified, high-recycled content aluminium beverage can sheet represents a significant change for the industry with far-reaching effects.