Hankook's first original equipment (OE) contract with Toyota was for its 2013 Corolla. This new agreement will allow Hankook to supply Toyota's bestselling pickup trucks in North America, diversifying its OE portfolio for the Toyota brand. Demand for pickup trucks in the U.S. is increasing, accounting for approximately 14 to 15 percent of the light vehicle market, and Hankook aims to reach a wider consumer base through the recent Tacoma OE supply agreement. Hankook's Dynapro HT was designed as a premium highway all-season tire for light trucks and SUVs, providing drivers with improved snow traction, lower rolling resistance for better fuel economy, and an extended product lifespan. The tire's 3.5% wider tread is designed to offer better driving comfort as well as longer mileage.