This will be the budget bus company's first service in continental Europe and will be launched in partnership with SARL Chamexpress. Stelios Haji-Ioannou, president of the "easy" brand that also includes the budget airline EasyJet, said the service would encourage more tourism to the city. "Paris is often considered as an expensive city to visit. By providing airport transfers of excellent value throughout the year, easyBus will help its travellers to go the extra mile with their euros – which means more chances to benefit from what this big city has to offer. "I'm convinced that we can make a big impact on Paris as a popular tourist destination."