Boohoo faces significant challenges as it grapples with substantial financial losses and a contentious boardroom battle with Mike Ashley's Frasers Group. In a critical phase for Boohoo, the fashion retailer is confronting a troubling financial landscape. The half-year financial results revealed a stark rise in pre-tax losses, escalating from £36.6 million to a staggering £147.3 million, paired with a 15% drop in revenue, now at £620 million. Boohoo attributes these challenges to intensified competition from rapid fashion competitors, notably Shein. Compounding the financial woes, Boohoo is entrenched in a leadership rivalry with Mike Ashley's Frasers Group, which holds a 27% share in Boohoo. Frasers Group is advocating for board representation, promoting their agenda through the website "Boohoo Deserves Better."