"When our parents founded Natural Grocers in 1955, their goal was to empower their fellow community members to embark on their own health journeys," said Heather Isely, Natural Grocers executive vice president. "Today, our family, and our good4u Crew extended family, continues to spread the message of empowerment on which the company was founded. Natural Grocers Brand Vitamins & Supplements are a fulfillment of our commitment to that message."