The company had been exploring a sale of the product after sales had come in below expectations and Lululemon was forced to take a $443 million impairment charge related to the equipment, the company said earlier this year. Peloton's content will now be accessible through Mirror, it told CNBC, but the fate of the Mirror device and whether the division will be sold off remains unclear. Meanwhile, sales for Peloton's connected fitness products have steadily fallen from their pandemic-era highs, so the company has zeroed in on content as its primary value proposition.