Market players are focused on growth strategies such as product launches, and this is expected to boost the growth of global advanced wound care management market. For instance, in March 2023, Bactiguard AB, a medical device company, announced the launch of its wound care offering in the U.K. and Ireland, in collaboration with Quintess Medical, a product distributor, and, GS Medical, its partner, full-service medical sales and distribution firm. The collaboration will not only bring Bactiguard's Wound Care product range to even more patients and end users, but also further strengthen Bactiguard's position in the advanced wound care management market. In January 2023, Convatec, a global medical products and technologies company, announced the U.S. launch of ConvaFoam, a family of advanced foam dressings designed to address the needs of healthcare providers and their patients.