On July 28, 2023, adidas officially announced the release date of new Yeezy product beginning in August. Product will be available both through adidas Confirmed, the adidas app, and adidas' website on top of select retailers. In the press releases, adidas notes that "availability and timing of release will also vary depending on location" and that this will be a phased release to help manage demand. Products featured in press imagery include already revealed releases like the adidas Yeezy Foam RNNR Carbon and the all-new adidas Yeezy 450 Slide.