Starbuck first posted on social media about the company less than a month ago. "It's time to expose Harley Davidson," Starbuck first posted on July 23, listing around 20 examples of how the company has "gone totally woke." Among them: Harley-Davidson sponsored a bootcamp for LGBTQ entrepreneurs, donated to United Way and wants to increase its workforce diversity as it tries to grow its base of motorcycle riders. Elon Musk and other right-wing leaders amplified Starbuck's social media posts. Harley-Davidson declined to comment to CNN. Harley-Davidson joins Tractor Supply and John Deere to backtrack on policies following pressure campaigns led by Starbuck. Tractor Supply recently announced it was eliminating jobs and goals focused on diversity, equity and inclusion; withdrawing its carbon emission reduction goals; and ending sponsorships for LGBTQ+ Pride festivals and voting campaigns.