If you're a believer in a gradual reopening and steady return to normal consumer behavior, expect travel to bounce back and ASR to benefit. Meta Platforms Inc. ( FB ) Over the long term, economic conditions may fluctuate, geopolitical crises may emerge, an unforeseen pandemic may rear its ugly head … but one thing remains constant: human nature. Meta Platforms, the company formerly known as Facebook, is a wager on the ego. An incredible 3.58 billion people use one of the company's services — which include Facebook, Instagram, WhatsApp and Messenger — on a monthly basis, which breaks out to about 50% of the global population or 75% of global internet users. Only two of those platforms, Facebook and Instagram, are meaningfully monetized, with monetization of WhatsApp and Messenger still representing a huge opportunity. And the elephant in the room is Facebook's pivot to betting on the metaverse, which it will invest $10 billion into over the next year.