This is far from Kraft Heinz's first transformation. Back in 2012, Kraft Foods split into two parts: Mondelēz International for snacks, and Kraft Foods Group for grocery. That separation set the stage for the Heinz merger in 2015, orchestrated by 3G Capital and Berkshire Hathaway. But the cost-cutting playbook that followed gutted R&D, alienated retail partners, and left the company struggling to maintain pricing power in a rapidly changing market.