Amazon's extensive network of cross-docks and existing logistics assets provide a robust foundation from which to construct LTL operations, potentially creating a dual impact: reducing demand for rival carriers while simultaneously increasing demand in the truckload segment. This looming threat comes at a particularly challenging time for incumbent LTL operators. TFI International's CEO Alain Bedard recently characterized the freight industry as being in a "deep recession," with volumes at alarmingly low levels. "It's still a very, very difficult environment," Bedard stated during an earnings call, projecting that "the first six months of 2025 will be more difficult than the first six months of 2024." This sentiment echoes across the industry, with most major players anticipating continued volume headwinds through at least the first half of 2025. Old Dominion Freight Line — a bellwether for the industry — reported a 7.3% year-over-year decline in revenue for Q4 2024, with tonnage per day falling 8.2%.