Net income for period fell to $1.1 million, six cents a share, from $2.3 million, or 12 cents a share, the prior year. "During fiscal 2015 we made important progress on several strategic initiatives which contributed to a meaningful improvement in our three year comp sales trend," said Gordmans president and CEO Andy Hall. "This included successfully launching our e-commerce channel, growing our guest loyalty program to over five million members and introducing a new branding campaign." To build on the company's accomplishments, Hall said Gordmans is focused on increasing customer traffic, identifying expense savings, optimizing the supply chain, implementing a new point-of-sale system and expanding the store base. However, those initiatives won't immediately manifest themselves in the form of improved sales and profits. First quarter same-store sales are expected to be flat to down 2% and gross margins will be under pressure as the company is clears inventory from last fall.