Campbell Soup Co., Camden, N.J., announced a strategic reorganization designed to better position the company to capitalize on the rapidly changing food industry landscape, while more closely aligning the business with the company's three growth strategies—optimize the value of the core; increase health and well-being food, beverages and snacks; and accelerate distribution and new business models. This new structure organizes Campbell's core business operations, including its soup, simple meals, shelf-stable beverages and snacks portfolios, under the leadership of Luca Mignini as chief operating officer. Campbell will create a new Accelerator unit to continue to expand in faster-growing spaces and invest in high-growth areas. As part of the reorganization, Campbell Fresh will become part of the Accelerator unit to realize the growth potential of the packaged fresh category.