Tata claims that the moniker 'Zica' refers to the "Zippy car" driving characteristics of its hatchback, but we all remember the Shah Rukh Khan laden advertisements in which, Santro Xing and its power steering bestowed handling characteristics were highly praised. Hyundai's ix-Metro concept, which was showcased at the 2009 Frankfurt motor show is the ideal foundation for the next generation Hyundai Santro. The tall boy construction, updated design approach and 'Hyundai Santro' branding will act like a marketing adhesive that will help the car dominate its customer demographic. Practically, i10 was the unofficial replacement for Santro in India but it did not achieve the brand recognition that Santro had.