Apple is pursuing licensing deals to offer iOS customers a custom radio service much in the way of Pandora Media, the operator of Pandora Radio, an automated music recommendation service. People familiar with Apple's plans reportedly told the Wall Street Journal and the New York Times that Apple Inc. is now in talks to license music for a Pandora-like service. The iPhone maker wants to expand its presence in the online music market. The service would be operable on all Apple devices, but also on Windows computers.