This amplifies Fruugo's offering to both retailers and customers and boosts its retail presence globally thanks to bespoke, seamless payments experiences. This experience is enhanced by offering local currencies and payment methods as the default, no matter where the customer is shopping. Adyen's single platform provides a powerful risk management solution for Fruugo, protecting against fraudulent transactions while increasing approval rates. This provides customers with a frictionless customer experience, and helps improve Fruugo's bottom line by preventing genuine transactions from being unnecessarily declined. "Retailers have had a challenging year, with many having to bolster or even create an online offering in response to the pandemic." commented Tony Preedy, managing director of Fruugo. "Our role as a marketplace is to help retailers recover and grow, by making it easy for them to sell internationally and reach a global customer base for their products.