First, TripAdvisor has created a powerful brand name that resonates with millions of consumers. That's evidenced by the fact that more than 200 new reviews are added to the company's site every minute, and TripAdvisor now boasts a library of more than 320 million reviews on 6.2 million unique businesses around the world. The company's customers are attracted to this massive list of reviews, and TripAdvisor's website has become the first place millions of travelers visit when they're interested in researching and booking their next trip. This fact has turned the TripAdvisor name into a powerful consumer brand.