Or Rick Wagoner's leadership. So, what's the new new plan; the strategy that will rescue GM now that the old new plan is in shambles? According to the Journal's proverbial "people close to the matter" (i.e. GM PR Spinmeister Steve Harris), The General is "preparing to cut thousands more white-collar jobs and is considering whether it should sell or shutter more of its brands." While white collar cuts are no biggie (unless you're a GM white collar worker), the idea that GM is "considering" slicing dead brands is awe-inspiring. Anyone with a basic grasp of auto industry economics knows that GM's 19 percent U.S. market share mandates brand extinction. Buick, Hummer, GMC, Pontiac Saab and Saturn are all dead brands walking– to the point where no one in their right mind would buy them. At the same time, it's equally obvious that GM cannot afford to cut the deadwood.