Tilray's goal of becoming a "beacon for craft brands" gives it an immediate profile in new areas and provides a ready-made distribution network if and when cannabis becomes legalised in more US states. Meanwhile, while the big brewers cut their stakes in craft beer as the trend retreats, Tilray is bolstering a significant second string to its bow. Related news CBD drinks brand hires Monster Energy 'guerilla marketing' guru Daily cannabis use eclipses daily drinking in the US State of Louisiana advances bill to ban THC drinks