Having expanded its core identity as an airline into over 15 product lines, Chan explained that it is prepared to take on the incumbents of the online travel agency and lifestyle players. Before joining AirAsia, Chan was SVP of digital, Asia Pacific, Middle East and Africa at Clarks for close to two years. Prior to that, she led regional digital marketing efforts for Pizza Hut, Domino's Pizza and Coca-Cola. AirAsia's super app claims to offer a simpler, faster and more convenient user experience with over 15 types of products and services under three main pillars – travel, eCommerce and fintech. The list of categories included flights, hotels, SNAP, activities, insurance, Big Rewards, unlimited deals and wifi. Separately, it also entered the food delivery scene last year, expanding to various cities within Malaysia and even to Singapore.