Dell also pledges to cut prices in so-called enterprise services. In areas it has already entered, such as storage area networks or servers, Dell estimates it has already brought down prices 40% to 50%. More noticeably, carefully targeted services—such as assessing the fastest way to consolidate, stage and transfer computing services to a Dell platform—have become a $3.4 billion business, says Gary Cotshott, vice president of Dell Services. Even for large companies such as Noveon, Dell figures it can maintain a 10% cost advantage over competitors such as HP or IBM.