The good news is the vegetable business prepared it pretty nicely for what looks to be a lucrative opportunity: selling pot. Village Farms already has the greenhouses, all the equipment, and staff that know how to grow things. Their B.C. greenhouses are also located near enough to major centres to ensure easy transportation. Transitioning to pot production was a no-brainer, so it signed an agreement with Emerald Health Therapeutics. Village Farms owns 50% of the joint venture called Pure Sunfarms.