Although 99 cent menus might seem like a fantastic way to get customers in the door, they've actually fallen far out of fashion. Millennial customers appreciate quality over quantity, and sky-high inflation and rising food prices mean that these menus just aren't lucrative anymore. Far before the industry-wide dollar menu woes, Wendy's was encountering its own problems with its bargain-basement lineup. Although Wendy's had a robust variety of offerings for under a dollar, they weren't enforced across the board. Getting different franchises to get with the program proved tricky or impossible, leading to tons of dissatisfied customers. As with their Frescata, 1985 breakfast bust, and to a lesser degree, their problems in Singapore, Wendy's 99 cent menu suffered from inconsistency. Frustrated customers never really knew what was on the value menu. Since you don't want to gamble when you go out to eat, Wendy's never quite established their niche with the 99-cent menu crowd.