If there's one thing Mattel CEO Ynon Kreiz wants shareholders to take away on Thursday, it's the power of Barbie. As the toymaker faces activist pressure from Barington Capital, particularly around its strategy with the Fisher-Price and American Girl brands, it's putting forth Barbie as a blueprint of what's possible at the toy company, with an investor presentation Thursday. "Our job is to take these timeless brands and make them timely," Kreiz told CNBC ahead of the presentation. Since taking the helm of Mattel in 2018, Kreiz has initiated a turnaround plan for the company that has seen the revival of major brands, including Barbie, and a 44% increase in share price. He's touted the Mattel "playbook," the company's strategy for taking beloved franchises and making them available to consumers across multiple segments. With "Barbie" — the eponymous film, directed by Greta Gerwig and nominated for eight Oscars this year — that plan has come to fruition.