Money Stuff was on vacation last week but I still checked the news occasionally, and I cannot deny that I picked a bad week to be off. Lotta weird stuff. But the news item that caused me to absolutely lose my mind—the item that, if I were a slightly more dedicated financial columnist, would have had me on the next helicopter back to the office—was this detail about the We Co. (née WeWork Co.) initial public offering : Okay so first of all: You can trademark "we"? Weird. But that's not the part of this that broke me; no, the really weird thing here is that WeWork founder Adam Neumann (1) owned the name of the company he founded and (2) sold it to the company for $5.9 million. 2