He made an unusual comparison between LaCroix and people who are physically disabled, adding that managing a brand is similar to "caring for someone who becomes handicapped." The company also hasn't fully recovered from a class action lawsuit filed in October 2018 about the ingredients in LaCroix, which Grandet said was catalyst for LaCroix's sales decline. In the lawsuit, a customer named Lenora Rice said she started to drink LaCroix in 2016 because she thought it had all natural ingredients. But Rice now alleges that LaCroix has several synthetic compounds in it, including a chemical used to kill cockroaches, and she claims the company is misleading customers by claiming that LaCroix is 100% natural. National Beverage has issued numerous statements refuting the allegations since the lawsuit was filed. The-CNN-Wire