T he $30 billion cruise ship industry has been on a mission to update itself. Royal Caribbean has unveiled a fleet of "smart ships," while many cruise lines have introduced high-speed, global Wi-Fi. But in recent months, cruise lines have been trying to outdo each other and up their game — literally — offering all kinds of tech add ons to appeal to gamers. "Technology is driving the new generation," Nick Weir, vice president of entertainment at Royal Caribbean International, says. "Their lives and technology are seamless, so that's the trick out at sea is using technology to enhance the cruise experience." Disney's Star Wars bet Just in time for the new release of Star Wars, Disney Cruise Line, part of The Walt Disney Company, added Star Wars gamer attractions to the Dream cruise line.