Competition for iRobot has seriously heated up since the company's public debut, and while it was once a novelty on the market capable of commanding serious respect for its robotic expertise, it's now beset on all sides by competitors with alluring consumer robots of their own. While being part of such an astonishingly fast-growing market like consumer robotics would normally be a boon for a company like iRobot's shares, the reality is that its failure to sufficiently innovate has rendered the company past its prime. In today's age more than ever, consumers are constantly demanding new, shiny gadgets, and while the Roomba may be a beloved classic in homes throughout the country, many customers are clearly looking for the next big thing. Remaking iRobot If the company hopes to succeed well into the 21 st century, and avoid disastrous plunges like that which it stocks just underwent, it will need to usher in some serious reforms to make it fit to compete in today's market.