The maker of Sunfeast biscuits, Aashirvaad atta and Yippee noodles has been looking to expand its foods business, which contributes almost 83-84% to the company's overall FMCG revenue of Rs 19,123 crore (for FY23). Areas such as branded commodities, where the shift from unbranded to branded has been rapid over the last few years, has prompted national and regional players to up their presence in the space, sector experts said.