Urban Company IPO Live Updates: Urban Company, the online marketplace for home and beauty services, is set to raise ₹472 crore through fresh equity to fund technology upgrades, cloud infrastructure, lease payments, and marketing initiatives. The company will also raise up to ₹1,428 crore via an offer-for-sale. Following the IPO, the promoter's stake is expected to decline from 21.1% to 20.4%. Urban Company IPO GMP - On the first day of the IPO, the grey market premium (GMP) stands at around ₹35, signaling a 35% premium over the issue price. The GMP has steadily increased since the IPO was announced, indicating strong investor demand. How to Subscribe Urban Company IPO -Investors can apply for the Urban Company IPO online either through their bank using ASBA or via a broker using UPI. The IPO shares are available exclusively through online applications.