Almost all of Softchoice's VMware engagements start with a TechCheck assessment to help clients identify gaps and opportunities to streamline license renewals, manage their growing virtual environments, and take full advantage of their VMware investments. From there, Softchoice's dedicated Solution Architects and Solution Engineers design and implement VMware technology roadmaps, and help clients manage and optimize their virtualized environment in real time through the company's Keystone Managed Services offerings. "VMware Canada's primary route to market is through the partner channel," said Donna Wittmann, Executive Director, Commercial and Partner Business, VMware Canada. "We are pleased to recognize the achievements' of Softchoice in 2014 by naming them our Canadian Partner of the Year.