After months in which Uber drivers have been accused of attacking passengers, the on-demand car service has created a PSA to reassure customers that they'll be safe if they climb into an Uber driver's cars. Opening with a testimonial from a pregnant loyal customer, Anne, the clip goes on to detail the various safety precautions the company takes, including background checks. There's also a pitch for the convenience of the service. The clip ends with a reference to Uber's safety site. Phillip Cardenas, Uber's head of global safety, posted an update to his work on the company blog, saying that there's a code of conduct in place (following the law is part of the code), a plan to establish a safety advisory board, and "incident response teams" will be formed that "are specially trained groups that investigate and respond to serious safety concerns that may occur.