Commenting on the launch of this campaign, Vivek Srivatsa, Head, Marketing, Passenger Vehicle Business Unit, Tata Motors said, "At Tata Motors, the safety of our customers is of paramount importance and the same is represented through our safest range of cars and SUVs on road today. This campaign in association with MindPeers is a tribute to accident survivors who suffer from PTSD and should be provided with the necessary counselling and therapy to recover from their traumatic experience while making re-integration into their personal and professional lives easier. We hope that this campaign instils a feeling of realization regarding mental health amongst all viewers while encouraging the need to drive safely."