There are many, many more players in the space, such as Zapp, Glovo, Cajoo, Weezy, Jiffy, Deliveroo, offerings from supermarkets and much more. All of these have raised or invested collectively hundreds of millions of dollars in funding to carve out market share and grow, capitalizing on a consumer appetite for more on-demand services and — in a climate of the COVID-19 pandemic still very much hanging in the air — less of an inclination to go out physically themselves to get what they need. As we have seen in other on-demand categories like transportation (hello, Uber) the strategic playbook here for the delivery businesses is to raise huge rounds of funding to make aggressive moves into new markets and to compete against others doing the same by offering deep discounts to win customers and potentially lock them into using your services more regularly.