JSDA ("Jones Soda" or the "Company"), the original craft soda known for its unconventional flavors and user-designed label artwork, and The ICEE Company, the leading provider of dispensed frozen beverage treats, have joined forces to bring new flavor variety to their respective markets. As the first step in the partnership, Jones Soda has selected ICEE's popular Cherry flavor as the newest entry in its Special Release program featuring limited-edition flavors that change every few months. The bottled version of the ICEE Cherry flavor, now shipping to participating Special Release retailers, combines the familiar Jones Soda label design with the ICEE logo and a whimsical drawing of ICEE's bear mascot to facilitate brand recognition on the shelf.