Whether AMD manages to claw back meaningful market share from Intel remains to be seen. However, AMD's aggressive moves and the largely positive response the company has received from reviewers testing PCs equipped with Ryzen chips have clearly spooked Intel. It's already facing declining CPU revenue because of shrinking PC sales — having AMD cutting into that shrinking sales pool is something that INTC wants to avoid at all costs, even if that means spending money and lighting a fire under its development teams to rush its previously relaxed new product rollouts.