Recently, some major Western automakers have reacted to this increased competition with apparent resignation. Volkswagen Chief Executive Oliver Blume, for example, stated on 5 April that his company's EVs "cannot keep up" in China, and that setting "utopian goals" for market share will be avoided. Mercedes-Benz, Stellantis, Volvo Cars, Ford, and GM are among those that acknowledge demand for their EVs is slowin g. Meanwhile, in a bid to protect their domestic industries, the EU is considering new tariffs on Chinese EVs, and the US is debating an outright import ban. As China consolidates its domestic market and looks further afield, how can Western players seek to improve their own EV offerings?