Travelers can review and book directly from that customized itinerary, turning their social media travel daydreaming into real-world booking. Expedia says it's the first online travel agency to integrate real-time, AI-powered travel planning directly into Instagram. "It's no secret people are getting their news, inspiration and travel ideas from influencers and content creators, with a recent study showing that 80% of millennials rely on social media for travel decisions," said Jochen Koedijk, chief marketing officer at Expedia Group, in a statement. "We want to be where consumers get their inspiration, which is through social media." Trip Matching will be available to U.S. travelers in the upcoming weeks. Expedia shares fell more than 8% after the online travel giant company reported earnings Thursday and said it saw lower-than-expected demand in the U.S. -- including a substantial decrease in inbound bookings from Canada.