At last week's Nestle SA investor meet, the Swiss maker of Nescafe coffee and Maggi instant noodles highlighted that the country was becoming an even more important geography and stated its intent to "invest and develop in India" to drive penetration and launch new proprietary items. The emphasis on India comes at a time when companies such as PepsiCo, Coca-Cola, General Mills, Walmart, and Amazon have announced downsizing of the workforce and operations in markets like the US and Europe to cut costs amid inflationary pressures. Global prices of sugar, coffee, edible oil, plastic, and paper have been at a decade-high in recent months amid an uncertain economic environment and the impact of Russia's invasion of Ukraine, which led to supply chain disruptions.