"As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany's values. We are honored to have the Carters as a part of the Tiffany family." The ad debuted on Beyoncé's Instagram page Aug. 23 before Tiffany's added a new video to its social media channels and an image at the top of its website. "As part of a private collection from its creation until now, this campaign marks the work-of-art's first public appearance, propelling Tiffany's long-standing tradition of working with New York creatives forward," reads a Tiffany & Co. press release shared Monday. "Ushering in a new brand identity, this campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today." Tiffany & Co. also previously pledged to donate $2 million to scholarship and internship programs for HBCUs as a part of the Carters' partnership.