Segment leader, Red Bull had a 7.5% increase in dollar sales to $3.4 billion. In the No. 2 spot, Monster Energy (owned by Corona, Calif.-based Monster Beverage Corp.) was up 2.2% in dollar sales to $1.2 billion while the company's Monster Energy Zero Ultra (in the No. 8 spot) saw dollar sales dramatically increase 689% to $273 million with unit sales up 749% to 128 million.