What's more, results can be very mixed, as seen with Big Tech giants Mark Zuckerberg and Elon Musk. Zuckerberg changed the name of his company to Meta but the product remained Facebook; in contrast, Musk changed the name of the entire platform from Twitter to X. While Musk's efforts caused much controversy at the time, a survey later revealed that the decision was quite popular with many of the platform's users, showing how divided opinions can be depending on someone's relationship with a brand.