Meanwhile, Starbucks launched its Mobile Order & Pay capability nationwide in the fall of 2015. A great proxy on the potential impact to Shake Shack from mobile ordering is Panera Bread ( PNRA ). Panera continues to have success with restaurants it dubs "2.0," which are decked out with tablet kiosks for easier ordering to go along with an order in advance function for mobile devices. On a call with analysts on Oct. 26, Panera Founder and CEO Ron Shaich said sales at Panera 2.0 cafes are "materially outperforming" those without the new technology. Third quarter sales at company-operated restaurants -- many of which are in the new tech-friendly format -- rose an impressive 3.4%, outperforming the 0.2% increase at franchised locations. About 593 company-operated Panera locations and 87 franchised spots are in the new format. Panera said it will convert as many as 230 company-operated stores to the new format in 2016, while remodels occur at 100 or so franchised sites.