According to T-Mobile, this campaign is in response to Comcast raising Xfinity internet prices "again," for the second time in a year. This is something the company highlighted on the billboard fitted on the truck, which made rounds of the Comcast headquarters for 25 hours straight. The company is urging "unhappy Xfinity customers" to break up with their internet provider and switch to it. The self-proclaimed un-carrier will cover up to $750 in early termination fees for anyone switching from Comcast to T-Mobile.