Meanwhile, the company witnessed robust digital demand, which partly cushioned the top line. Brand-wise, revenues declined 45% for American Eagle (AE), while it fell 2% for Aerie. Digital demand, as measured by ordered sales, was up 33% in the quarter. After stores closed, demand accelerated to nearly 70% as new online customers more than doubled for both American Eagle and Aerie. This led to strong consolidated digital sales growth of 9%, with a 75% increase for Aerie and 15% growth for AE. Despite strong demand, digital sales were partly hurt by temporary delays in fulfillment, which led to higher-than-usual backlogs in distribution centers. However, the company managed to reduce backlogs from the peaks in mid-April. Despite store closures for almost seven weeks, the Aerie brand witnessed double-digit growth in demand, driven by its unique brand platform.