Kyle Lacy is the Senior Manager of Content Marketing and Research for ExactTarget, one of the leading global providers of interactive marketing solutions. He is the author of Twitter Marketing for Dummies (2nd Ed), Branding Yourself (2nd Ed), and Social CRM for Dummies. He is obsessed with the idea that technology can transform the way brands (internal and external) interact with consumers. We are on the cusp of a complete revolution in technology and marketing… See Kyle this summer as the keynote speaker for the 2013 Social Media Domination Road Tour.