Pascale Wautelet, vice president, global R&D and sustainability, Avery Dennison Materials Group, said, "RFID technology is essential for the effective and sustainable management of modern supply chains, supporting brands with greater inventory visibility, product traceability and loss prevention. APR's recognition marks a pivotal step forward in advancing circular packaging and supporting the global transition to sustainable material use. As consumer goods companies set increasingly ambitious recycling targets, Avery Dennison remains committed to helping our customers reduce waste by investing in innovation and designing products that can be effectively recycled." Steve Alexander, president and chief executive officer of APR, added, "Ensuring packaging is compatible with the recycling infrastructure is critical. By increasing the recyclability of packaging, brands can not only reduce waste and meet their sustainability targets but also contribute to a more circular economy.