Dentsu Aegis Network is planning to drop the 'Aegis' from its brand name from 2020 and is further slimlining its Asia-Pacific operations to fully realise the broader company's 'one Dentsu' strategy, Campaign understands. The agency network has reportedly told staff that from 1 January 2020—as its new corporate structure kicks in whereby it will sit alongside Dentsu Inc. rather than as a subsidiary—it will no longer carry the 'Aegis' name. DAN chief executive and executive chairman Tim Andree would not confirm a rebrand in a recent interview with Campaign, but made it clear that the business is at a watershed. "The integration and the acquisition of 'Dentsu Network and Aegis Media' is over," he said. A Dentsu spokesperson today added: "The focus today is not on the name, but on the action of bringing the Dentsu Aegis Network and Dentsu businesses closer together.