On the duty free offer, mix and pricing, Brown says that communicating value is critical. "We work with Avolta and the brands closely to offer value, but many consumers assume that they are paying High Street prices. We are having to convince them that we offer some great deals, hence our -20% off messaging on beauty. Perfume is doing a little better but it's not easy. Strong value messaging on liquor in the main World Duty Free store at Heathrow T2