( MENAFN - The Conversation) The AI is well under way and two companies – DeepSeek and Nvidia – stand out among those competing to lead it. Outside the world, the story might seem distant – but it really does have consequences for everyone. It comes down to why investors are paying so much attention to AI, and how this competition could affect the we use daily. Developments in AI will shape the capabilities of the next generation of apps, smart assistants, self-driving and business practices. DeepSeek, the new player on the scene, is a Chinese company that has been making huge waves in AI development. Its powerful technology could change things such as healthcare, finance – and even the way we interact with the internet. Investors are excited because they see DeepSeek as a potential leader in shaping the next generation of AI tools. Meanwhile, Nvidia has long been a giant in AI hardware, producing the graphics processing units (GPUs, or chips) that power many AI applications.