Yahoo! Studio is led by Krane Jeffery, who joined as head of advertiser solutions in February following eight years at Carat, and will focus on promoting branded content opportunities to advertisers. The new 18-strong team was formed following a company-wide strategic review that Yahoo! said resulted in "under 10" redundancies in the UK. Yahoo! said it is now actively recruiting both commercial and creative personnel. The company's restructure follows the arrival of James Wildman as Yahoo!'s MD and VP sales for the UK in January when the company also disclosed that it would cut 1% of its global workforce. "Yahoo! Studio is the central plank of our UK approach and is just part of a radical restructure of the team," said Wildman. "This is a significant shift in how we are working together and not just a cosmetic change. Promoting opportunities such as branded content is a core competency of Yahoo!'s already but until now it hasn't been a specific focus."