On June 24, 2017, The New York Times published an article entitled "Why Grenfell Tower Burned: Regulators Put Cost Before Safety", describing the causes of the June 14, 2017 fire at the Grenfell Tower apartment complex in London, England that killed at least 79 people. The article reported that Grenfell Tower's façade consisted of panels containing combustible polyethylene cores, manufactured and marketed by Arconic, that "enabled the fire to spread rapidly on the exterior of the building." The article further reported that Arconic's U.K. marketing materials for the façade panels contain a less detailed safety warning than the Company's marketing materials for other European countries.