Garnier, L'Oréal Paris and Maybelline have made the promise to send out packages with zero waste, fully recyclable and photodegradable ØPACKS in collaboration with The Better Packaging Co. The initiative has evolved from L'Oréal's Sustainability Commitment, which pledges to optimise and reduce waste made from excessive packaging. This pledge has come into fruition thanks to The Better Packaging Co. The Better Packaging Co. was founded by Kate Bezar and Rebecca Percasky. Together, they produce "revolutionary, customised packaging solutions for the new eco-nomy."