According to Seema Arora, National Marketing Head, Asia and Latin America, ResMed, as India becomes increasingly health-conscious, immense importance is given to dietary changes, daily exercises, and mental health. However, sleep as a critical contributor to their overall well-being is not given the attention it deserves. "The level of discourse on sleep awareness continues to remain low in a geographically expansive country like India, with only a handful of sleep labs for a population of over 1.3 billion. Through this awareness campaign, ResMed a pioneer in sleep apnea therapy, aims to spread awareness amongst Indians, including the medical community with a simple thought – 'Kyuki neend achi toh din acha', underlining how disordered sleeping impacts our overall well-being," she said.