Sir Alan, star of BBC show The Apprentice, stands to make £35m from the deal, but will stay on with the company under the new owner, according to BSkyB. The broadcaster, which is 39.1 per cent owned by Rupert Murdoch's News Corporation, will benefit from increased cost savings and greater product control as a result of the transaction. Analysts at Numis Securities said taking Amstrad in-house will enable BSkyB to cut the estimated 20 per cent margin it historically paid on each box purchased.