While such a psychological shift in tastes can be difficult to prove, there is evidence that this may be occurring in the United States. Both SABMiller plc (ADR) (OTCMKTS:SBMRY) (LON:SAB), and Anheuser Busch Inbev SA (ADR) (NYSE:BUD) have seen declining sales in their main American beer brands, including Budweiser and Miller Lite, since their respective takeovers by international beer brewing companies.