Made-in-the-USA retailer American Apparel, whose sexually explicit website is absolutely NSFW, filed for Chapter 11 bankruptcy protection Monday after its latest turnaround plan flopped. The move comes about a year after it filed for bankruptcy for the first time. Canada's Gildan Activewear is buying the brand for $66 million, but it isn't buying the stores. American Apparel is still figuring that part out. So, what happened? Partly, teen fashion space is uber competitive. But the company has been in turmoil for a while. American Apparel has been the target of controversy over its sexually explicit ads, and in 2014 it fired its CEO, Dov Charney, who faced allegations of sexual harassment in the workplace. The company has lost money every year since 2010.