Rumors have been swirling for a few weeks about a potential Starbucks coming to 1404 Willow Avenue in Hoboken, with many locals speculating that it may become a Starbucks Reserve. An anonymous source close to the project shared exclusively with The Hoboken Girl that Starbucks has signed a lease in that space. It is still unconfirmed if the new coffee shop will be a regular Starbucks, or a Starbucks Reserve.