Shares of Vital Farms' rallied following an upgrade from Morgan Stanley, as per media reports. Analyst believes that VITL is well placed in the higher-growth specialty egg division. Certainly, shift in consumer preference toward specialty eggs amid better-for-you and ethically sourced food trends bodes well for the company. In addition, its focus on product innovation, marketing investments and distribution expansion are tailwinds. This company is expected to post quarterly loss of $0.04 per share in its upcoming report, which represents a year-over-year change of -144.4%.