Hasbro is committed to inspiring and elevating more women's involvement in the toy and game industry. This year also saw the return of Hasbro's Women Innovators of Play virtual event, which took place in October with a full lineup of speakers from Hasbro and other industry leaders and influencers. WHAT : Hasbro announced their Women Innovators of Play Challenge – following the Women Innovators of Play conference – to find the next great woman-led mass market toy or game. Ideas will be judged on innovation, mass marketability, fun factor and playability, design and aesthetics manufacturability. The Women Innovators of Play Challenge provides winners with a $10,000 cash prize, mentorship and trip to Hasbro World Headquarters in Pawtucket, Rhode Island for a "Day at Hasbro." Full Challenge details including eligibility requirements can be found here. Must be 18+ from select countries. No purchase necessary.