This threat, however, never fully materialized, the case says. Despite the initial success and growing momentum of Facebook Watch, Meta CEO Mark Zuckerberg had cut the majority of its funding, canceled most of its programming and reduced advertising for the platform by early 2019, the filing shares. According to the suit, these seemingly inexplicable decisions stemmed from a quid pro quo agreement between Zuckerberg and Netflix CEO Reed Hastings, who had been a member of Facebook's board of directors since 2011. As part of the arrangement, Facebook would yield the video-streaming market to Netflix by defunding Facebook Watch, the case says. In return, the complaint alleges, Netflix agreed to share valuable subscriber data with Facebook and invest hundreds of millions of dollars in targeted advertising on the social media platform—a "financial windfall" for Facebook's advertising business.