The spot market will be heavily transacted programmatically, whereas the upfront market is not. Programmatic also brings a higher degree of measurement and accountability. Our platform is already scaled for this dollar shift given the investment we have made in buyer and seller relationships in CTV and premium online video, PMP and PG capabilities, AI solutions for deal management and optimization, and more. Recall that PubMatic has over 80% penetration of the top 30 streamers. Second, we anticipate a more pronounced shift from upper funnel advertising strategies to lower funnel.