"We're looking at categories that are adjacent to dairy," Scozzafava told analysts, reports BevNet. This strategy is reflected in the company's activity throughout last year, as the company diversified into new and tangential revenue channels – acquiring the manufacturing and retail units of the Friendly's ice cream brand for $155 million in cash, and establishing a joint venture with CROPP, an organic farmer cooperative and owner of the Organic Valley brand. This investment and distribution deal with Good Karma is the latest example of Dean Foods' strategy at work, but it also represents Dean Foods reinvesting in the plant-based space after divesting WhiteWave – maker of Silk brand soy milks in 2013. -Lynda Kiernan Lynda Kiernan is Editor with GAI Media and daily contributor to GAI News.