He maintained his Neutral rating and $115 price target on the shares in a recent report. According to Barron's Vogt said a survey conducted through the UBS Evidence Lab showed that intent to buy a new iPhone in the next 12 months moved higher in the U.S., U.K., China, Japan and Germany. He expects Apple to sell 210 million iPhone 12 models in fiscal 2021, although he believes 230 million iPhones are already priced into Apple stock.