Alejandro Reynal, Chief Executive Officer of Atento, commented, "The partnership with Keepcon will expand our digital capabilities, allowing us to provide differentiated customer experience solutions to generate competitive advantages for companies and increased satisfaction for consumers." Matias Rozenfarb, Chief Executive Officer of Keepcon, added, "We are very excited about the partnership and the opportunities that Atento will bring to our clients and our employees, and we look forward to generating value by providing new capabilities to the company." Digital services comprised 6% of Atento's total revenues in 2016, and we expect the launch of Atento Digital and our partnership with Keepcon to drive incremental digital services growth in 2017. Atento is the leading provider of customer related digital services in Latin America with a share of 11% in a market totaling 1 billion USD and with growth rates averaging above 9% in the coming five years (Frost & Sullivan and company estimates).