Also in the Jersey City store is a new "Outfit Bar" setup, spanning about 600 square feet, where Kohl's is testing pulling together outfits on mannequins to try to encourage younger female customers to buy entire looks, shoes and accessories. Again, it's currently testing this in 50 locations across the chain. Kohl's also just this month launched additional private labels, including one designed by HGTV's 'Property Brothers' stars Drew and Jonathan Scott, to fill spaces in stores where the company believes it can sell more — and at better margins by creating those brands in house.