The Philip Morris CSO also had positive things to say about its non-tobacco Platform 3 e-vapor products. Early studies show that nicotine concentrations are similar to those of a regular cigarette, making it a viable alternative for smokers looking to use e-vapor as a substitute for regular smoking. In studies of its current e-vapor offerings, Philip Morris has found that the aerosol has less respiratory toxicity without adversely affecting indoor air quality. With new proprietary vaporization technology becoming available in the near future, Philip Morris is happy with its prospects across the board.