This week Ella's Kitchen and Havas's IPA Effectiveness Awards entry "Selling up doesn't mean selling out" won the Best Small Budget category and picked up a Silver award. Celia Pearman, the chef marketing officer, Europe, at Hain Celestial, said: "Havas has done a fantastic job building and maintaining the Ella's Kitchen brand, in the face of tough competition and over a number of years. "It's this success, and the strength of our relationship, that has led to bringing them on to work across the other brands in our portfolio as the FMCG sector faces a number of challenges, not least from own-label."