Still others promise to help keep us organized. You can call it WebTravel 2.0--or you can just pull out what you need to plan your vacation. "The influence of social networking and community services is growing significantly for online travel," says Douglas Quinby, senior director of research at PhoCusWright. "Seeking information and looking for perspective--like-minded experience and judgments--are currently trumping the straightforward hunt for the best price. Services that facilitate a purchasing decision by aggregating or filtering content make [online travel information] relevant to the user." Online travel companies, including Travelocity and Expedia, are now some of the oldest Internet brands. But they're buffing up how they serve vacationers by acquiring social networking sites that focus on travel. Travelocity's parent company, Sabre Holdings, acquired social travel site IgoUgo in 2005.