Walmart employees were thrust into the center of the growing anti-Black Friday campaign — a movement largely lobbying for fair wages and hours for minimum-wage employees working long hours over Thanksgiving weekend — in 2012, when OUR Walmart held its first nationwide protest. OUR Walmart initially demanded the retail giant to pay its employees at least $25,000 per year, but over the last two years, the campaign has bolstered its platform, advocating for a living wage increase to $15 an hour and guaranteed full-time work.