Anderson and Green were selected because they're both accomplished in their fields, said Adam Warrington, Anheuser-Busch vice president of corporate social responsibility. Anderson is an Emmy-nominated actor and executive producer of the TV shows "black-ish," "mixed-ish" and "grown-ish," while Green is a two-time NBA champion. "We wanted to demonstrate to fans how they can drink wiser by hydrating between Buds and believe Anthony and Danny would allow us to breakthrough in a way that would resonate," Warrington said. "Working with NBA athletes, in this case, Danny Green, provided us a key opportunity to influence change and further encourage fans to act responsibly." The ability to work with current professional athletes is still relatively new for Anheuser-Busch. The company reached deals with the MLB and NBA player associations in 2018 to use active athletes. "For us, it's a huge milestone as it pertains to how we advertise and market," Rustgi told FOS earlier this year.