On how Meta is being strengthened as a platform for advertisers, Sharma said, "We have a very strong and robust platform – Facebook. Brands come and advertise on Facebook and it continues to power. We are now an extremely strong and robust model even on Instagram. In the last couple of years, we are now focussed on how do we get the creator economy and the brands come together, how do we enable brands to cover the power of creators and we have various emergence session – we bring creators to brands, some of our creators have gone and spoken in the brand forum. We match creators to the brands and their briefs, they get economic opportunities and brands get to see the power of creators and the traction that they bring to their brands."