Facebook CEO Mark Zuckerberg confirmed the smart glasses' launch during the company's second-quarter earnings call on July 28. "Looking ahead here, the next produce release will be the launch of our first smart glasses from Ray-Ban in partnership with EssilorLuxottica. The glasses have their iconic form factor, and they let you do some pretty neat things. So I'm excited to get those into people's hands and to continue to make progress on the journey toward full [AR] glasses in the future," he said.