By comparison, Panasonic, with the best record, exceeded its guidance nine times over the same period. ASSET SALES Since Hirai was named chief executive in February 2012, Sony's stock has risen 30 percent, far less than the wider Japanese market's 65 percent climb for the period. He has started selling key assets in a bid to restore profitability at the company's struggling electronics division, where 10 years of losses on TVs have totaled $7.8 billion. The selloffs included the sale of its U.S. headquarters building in New York for $1.1 billion, which it used to boost its operating profit for 2012/13 to 230 billion yen. This year, it sold two major buildings in Tokyo for $1.2 billion. Sony now makes most of its operating profit from its financial and insurance arm. But the focus is still on profitability within electronics, on which Hirai has pegged Sony's rebirth using a three-prong strategy around mobile, imaging and gaming.