2023 kicked off with a massive, multiday Fitbit server outage. Shortly after, Fitbit announced it was shuttering legacy community features like Challenges, Adventures, and Groups. Google said these social features were only used by a fraction of users. Even so, it was a loud fraction that wasn't shy about voicing their displeasure. To add to that, in early fall, Fitbit rolled out a redesigned app that eliminated step streaks without warning and angered users with its overly minimalist design. Then, just as the Google Pixel Watch 2 and Fitbit Charge 6 launched in October, Fitbit suffered yet another major outage — and a third smaller one about a month later.