These are strange times we live in, but maybe the value proposition of Chewy stock can give enterprising investors something to chew on. "Roaring Kitty's" new pet project Just to recap,"Roaring Kitty" is the X handle of retail trader and meme lord Keith Gill. He's the unofficial leader of a small army of short-squeeze traders who spurred sharp but short-lived rallies in GameStop, AMC Entertainment and a handful of other stocks in 2021. Gill resurfaced on social media in May after a prolonged hiatus. GameStop and AMC Entertainment stocks got a quick bump in May before coughing up most of those gains and leaving ill-timed traders holding the proverbial bag. Fast-forward to June 27, when Gill posted on X a picture of a cartoon dog with no accompanying text: Even a picture with no context was evidently enough to prompt a quick rally in Chewy stock and Petco Health and Wellness (NASDAQ:WOOF) stock.