Ford SA currently sources the Everest from Thailand and only two rather expensive 3.2-litre turbodiesel models are offered, with prices ranging from R634 900 to R698 900. The 2.2-litre versions will prove crucial in expanding the reach, and ultimate mass success, of the SUV, especially with Toyota having priced its new Fortuner between R429 400 and R633 400. The previous Fortuner enjoyed a segment market share of around 50 percent and while the new one is certainly a big improvement over its predecessor, the locally-made Everest is sure to prove the Fortuner's biggest challenge to date.