This year's World Environment Day theme, 'Beat Plastic Pollution, ' shaped the direction of the on-ground activities. As part of the week-long celebration, HMSI's dealerships and service outlets across India actively engaged with customers and local communities. Key activities included the distribution of saplings to all customers visiting at dealership, awareness campaigns on the harmful impact of plastic pollution, and 1,25,000 tree plantation drives across multiple cities and towns. Free Pollution Under Control (PUC) check-up camps were also conducted to promote cleaner and more efficient vehicle usage.