"Once again, Microsoft demonstrates its commitment to the UAE as we continue to invest and bring innovative solutions to market," said Ihsan Anabtawi, COO and CMO, Microsoft UAE. "HoloLens 2 is a cutting-edge device ahead of its time, with AI-powered holograms that respond to commands and interact with real-world surfaces in real time. We are confident that enterprises in the UAE and beyond will leverage it to accelerate their digital transformation journeys and contribute to sustainable economic growth by innovating with confidence and collaborating without boundaries." A Forrester Total Economic Impact Study commissioned by Microsoft showed that HoloLens 2 offers a 177 percent return on investment (ROI) over three years, as well as improvements to employee health and safety, business continuity, customer experience, and customer outcomes.