8 August 2017 Japan's Softbank considering investment in either Uber or Lyft The technology and investment giant has already invested in ride hailing services including China's Didi Chuxing and South-East Asian operator Grab. An investment in either firm would be of high symbolic importance. If Uber were to receive investment then it would be a welcome reminder of the strength of the company following a recent spate of disastrous PR and the loss of almost all C-level board members. An investment in Lyft would be equally significant given that they are Uber's only real national competitor in arguably the world's most important ride hailing market.