This provides homeowners, installers and builders far more flexibility with locating the outdoor equipment, plus the added benefit of reducing noise for backyard enjoyment. Innovation Continues With this introduction, Daikin continues to assert itself as a company that thrives on constant innovation. "We've invested $7 billion dollars in the North American marketplace," said Doug Widenmann, senior vice president of sales. "We're here to shake the market up and be a mover in this marketplace." In 2002, the company had zero dollars in revenue. Today, it has more than $5 billion in revenue. "Daikin has an innovative approach to the market right now that no one else has," Hearnsberger told the crowd. "We want to open up the marketplace and aim squarely on the inverter piece of the pie." That pie continues to be sliced in various ways, as unitary products companies have themselves entered the inverter arena, by co-branding with established ductless products manufacturers.