DraftKings and Vox sell ads on the site through Vox's ad platform Concert, but the deal has expanded to additional ads and custom integrations on audio, social and video shows, as well as custom editorial packages, Pauley said. Vox Media and DraftKings are also planning to co-host an event to kick off the NFL season later this year, he added. Vox Media's team dedicated to DraftKings Network has "scaled up" in the past five years, Pauley said, but he declined to share how big the team was. He also declined to share the financial terms of the partnership.