Fürst added: "I'm excited to join Telia during this period of change, with an opportunity to contribute to delivering great customer experiences in the Nordic and Baltic regions. I look forward to working with brilliant and competent colleagues across Telia to further position the company to adopt new technologies, increase customer satisfaction, and really stand out from the competition." And it certainly is a period of change for Telia: In early September it announced a headcount reduction of 3,000 jobs and the introduction of a new operating model, while Hofbauer put some flesh on the bones of the new strategy during the company's investor update last week.