Recent reports stated that the Motorola branding is vanishing. That still holds true, but that doesn't mean that Motorola Mobility themselves are going anywhere, or that Lenovo is 'eating' them. Motorola made a blog post to add some clarity to these issues that was missing in most of the reports. Rather than stating that Motorola branding was going to disappear entirely, they stated that it will "become less central" in marketing efforts, with the focus shifting to the Moto and Vibe brands for future product lines. To sum it up succinctly, they stated, "As a wholly owned subsidiary, we remain the engineering, design and manufacturing engine for all of the Mobile Business Group's smartphones and wearables. Motorola's engineering heritage is hugely important to this effort, and that isn't going to change."