Nintendo's games would fit nicely on the platform. Many independent developers are building games highly similar to Nintendo's franchises like Super Mario Bros. anyway, and the Nintendo name and its brands have huge selling power. Other game makers, such as Sega and Electronic Arts, are seeing success on the platform. Nintendo carries much more brand recognition than both, and is known for innovating with new technology (the DS introduced a dual-screen format, while the 3DS went for 3-D, and the Nintendo Wii was the first to introduce motion control to a major console). It could likely do quite a bit with smartphones and tablets if it would embrace them as a platform.