Alphabet Inc. which is the parent company of Google and Youtube maintains a far-off third place in the cloud computing market. A large driver behind revenue growth for Alphabet is Youtube monetization. This is in combination with the increasing revenue which Google cloud services are predicted to generate in the coming year. It is estimated that Google cloud services will generate $7 billion in incremental profits between 2021 and 2024. This is however contingent on the cloud services reaching a 10% margin by the year 2024. Investors should keep a keen eye on the cloud services margin trends as this is the best indicator of the success of service.