Today we'll do a simple run through of a valuation method used to estimate the attractiveness of B&M European Value Retail S.A. ( LON:BME ) as an investment opportunity by taking the expected future cash flows and discounting them to today's value. We will take advantage of the Discounted Cash Flow (DCF) model for this purpose. Don't get put off by the jargon, the math behind it is actually quite straightforward.