In case you didn't know, video game company Ubisoft is facing tough challenges as of late, what with failing stock prices, and weaker than expected sales of some of their AAA releases. While it's never good news when a company is failing and in danger of closing shop, it seems some gamers — and even devs — aren't losing sleep about it. This sentiment hasn't escaped the eyes of Ubisoft's Monetization Director Stevy Chassard, who vented his frustrations in a now-deleted post on LinkedIn. I rarely post on social media, but today I am sad. Ashamed and sad. The gaming industry is rough at the moment, we all know it. But seeing how "gamers" react on social medias, wishing ill- fate to companies and people alike is sad. (And not only towards Ubisoft) Even though it is always the vocal minority that express themselves on social media, I was hurt, hurt and ashamed to be a part of this community. What is even more revolting, is coming on LinkedIn and seeing the same comments from people within the industry.