While many rival products, including OpenAI's Sora, target consumers with subscription plans, Baidu's MuseSteamer is aimed only at business users and a consumer app is not yet available. The search engine overhaul includes a redesigned search box that accepts longer queries and supports voice and image-based searches. The platform also displays more targeted content using Baidu's AI technology. Baidu has faced increasing pressure as AI-based chatbots such as ByteDance's Doubao and Tencent's Yuanbao become more popular.