Over the past couple of years, Under Armour has pivoted from growth at all costs to an expensive streamlining effort that will include the company laying off 400 people by early 2019. Founder, CEO, and Chairman Kevin Plank in the Oct. 30 conference call with analysts touted the company's strong turnaround efforts, saying, " ... we've executed against a number of strategic initiatives to better ourselves as a company and as a brand. To highlight some of these efforts, I'd start with our restructuring plans which we've used to close underperforming facilities and retail locations, exit certain sports marketing contracts, optimize our global workforce and aggressively clear challenged inventories."