Ellison had always tried to add the extra element by making extraordinary and courageous comments where he even went through the diatribe attacking the cloud computing at the 2008 analyst conference which served to showcase Oracle's move into space and also determined business relations with Hewlett Packard in 2010 in an email to the New York Times. Though he rarely expresses himself on any social media platform- he just tweeted once in 2012 to ensure and deliver the message of promoting Oracle's cloud products.