These companies have included Nvidia GPUs in their AI-powered cloud and data center operations – Nvidia is key to Microsoft's existing initiatives in AI, Amazon Web Services (AWS) uses the company's tech to boost its own AI cloud services, while social media giant Meta – parent company of Facebook, Instagram, WhatsApp, and Threads – utilizes Nvidia GPUs to improve ad targeting. Apple, which was surpassed by Nvidia on Tuesday, is another client of the chipmaker and integrates its AI functionalities directly into its devices. The iPhone-maker was the first to reach the milestones of having a market cap of $1 trillion (and $2 trillion later on), and the current development marks the second time Nvidia's market cap has surpassed its own. The first time was back in June, when Nvidia surpassed both Apple and Microsoft (its market cap crossed the $3 trillion mark for the first time to reach $3.34 trillion at that time, before sliding back once more).