A French entrepreneur has bought Tupperware France and plans to relaunch the brand in several European countries, including Belgium and Germany. Tupperware, the maker of the iconic plastic food containers, filed for bankruptcy in September after years of financial difficulties. The American company struggled with fierce competition, the rise of home meal delivery and a trend among consumers to reduce their use of plastic. Tupperware was taken over by its creditors in late 2024, who drew up a recovery plan to get the company back on track. The company decided to withdraw from all but 8 of the 67 countries in which it operated, revoking manufacturing and distribution licences across Europe. Return in April At a press conference in Paris on Tuesday, entrepreneur Cédric Meston announced that he had bought "100 per cent of Tupperware France", which "belonged to a Belgian company". From April, the brand will return to France, Belgium, Germany, Italy and Poland, according to Meston.