Vizio announced today that John R. Burbank has been appointed to its Board of Directors. With a background in media, analytics, marketing, and telecommunications, Burbank will help guide the company in both leveraging hardware and further growing the SmartCast platform. "We're excited to be able to invite John to VIZIO's Board of Directors", stated VIZIO's Chairman of the Board, Founder and CEO William Wang. "John is an accomplished business leader and experienced board member in consumer marketing and advertising sectors. His extensive knowledge and expertise will add great value to our board, and VIZIO will benefit from John's insights and counsel." John R. Burbank has served as President of Strategy and Corporate Development for the Nielsen Company, where he led the team developing data products with partners including Facebook, Alibaba, and Tencent. Burbank previously held senior roles at AOL, AT&T, and Procter & Gamble.