One hundred per cent of funds raised for President's Choice ® Children's Charity by Loblaw banner stores like Your Independent Grocer TM, Real Canadian Superstore ®, Real Canadian Wholesale Club ®, Extra Foods ® and nofrills ® go directly to helping kids in communities across Manitoba. In 2012, the Charity awarded $13 million, supporting more than 283,000 children across Canada. Make a Positive Difference in the Community is one of the five corporate social responsibility principles that shape the way Loblaw conducts business. Fundraising initiatives in support of President's Choice ® Children's Charity is just one example of how Loblaw banner stores continue to be active in communities on national, regional and local levels. About President's Choice ® Children's Charity President's Choice ® Children's Charity is committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger.