The company plans to increase its global presence and grow its athlete roster after going public. With an IPO around the corner, On could lure athletes into endorsement deals with the promise of public shares. Related Link: Why Nike Could Be One Of The Big Winners Of The Summer Olympics In Tokyo Why It's Important: Nike has faced competition for many years that includes the likes of Under Armour. Athletes are becoming more aligned with small brands that offer exclusive brands and/or equity in the company. Nobull and On could continue to build out their roster offering equity in the companies and signature shoes and clothing lines. Simone Biles left Nike for Gap Inc GPS and its Athleta brand. Nike continues to have a huge roster of schools and well-known athletes.