Fiesta Mart was founded in Houston in 1972 by Donald Bonham and O.C. Mendenhall. The El Super chain is part of the Paramount, Calif.-based Bodega Latina Corp., a subsidiary of Chedraui, which is headquartered in Veracruz. "The acquisition of Fiesta allows us to meaningfully expand into Texas via an established, well known supermarket operator. We look forward to welcoming Fiesta's talented employees and working together to create the premier Hispanic grocery retailer," said Bodega Latina CEO Carlos Smith. The firm currently has 59 El Super stores in California, Arizona, Nevada, New Mexico and Texas. March 26, 2018 Realty News Report Copyright 2018