"As technology and business landscapes evolve rapidly, traditional BPO models no longer meet the demands of enterprises seeking agility and transformation. While the industry is set to surpass $400 billion in the next five years, its progress historically has largely been incremental," said Ritesh Idnani, Managing Director and CEO at Firstsource. "UnBPO™ is our response to this urgent need for reinvention–helping clients navigate change and unlock real value. By embracing this mindset, we're not just challenging industry norms but positioning ourselves as a catalyst for next-gen business transformation." The Tenets of UnBPO™: * The lines between front office, back office, IT, and BPO are disappearing. Enter 'service as a software' * Labor arbitrage is table stakes. The next frontier is technology arbitrage–not just for cost, but for leverage * Customer understanding is paramount.