Magic Star will remain in London. The new division will expand upon The Orchard's current children's roster, which includes The Wiggles, The Kiboomers, Rockabye Baby, and Kidsongs to create a robust, expanded global pipeline. Magic Star will work closely with The Orchard to develop strategy across family entertainment and support new music releases. "We are thrilled that Magic Star has joined The Orchard. Our expertise in the kids and family music space coupled with the existing global infrastructure and leading technology of The Orchard will lend itself to how we work with our artists and brands. We are looking forward to working with the labels currently within The Orchard as well as developing new partnerships," said Speer. "The Magic Star team has helped build timeless children's brands that resonate with audiences," said Prashant Bahadur EVP, Head of Strategy, The Orchard.