Whereas Amazon has an existing ecosystem—which includes Amazon Prime Video and Music—that naturally integrates into its device, Facebook intends to rely on partnerships with services like Spotify and Netflix. Recently, the company signed music licensing deals with Sony/ATV and Universal Music Group. Portal will also have facial recognition capabilities that will link its users to their Facebook accounts, according to people familiar with the company's plans. The platform has heavily invested in facial recognition over the years, and most recently rolled out a feature to notify users of photos of them even when they aren't tagged. Facebook flirted with hardware in 2013 with the HTC First, also known as the Facebook phone, which was pre-loaded with Facebook's user interface. It was a major flop. Portal would be the first product to launch from Facebook's secretive consumer hardware lab, Building 8, which has suffered a rocky start since its opening in April 2016.