For example, Procter & Gamble, a founding member of the Alliance, is designing for circularity starting with its Lenor brand. The range of fabric enhancers is moving away from opaque bottles, that are generally more difficult to recycle, to shrink-sleeved transparent ones with digital watermarks. The shrink-sleeved labels are designed for easy removal and use non-bleeding ink to reduce the risk of contamination during the recycling process. To help customers using the new bottles for the first time, video tutorials are also available on YouTube.