Roku makes money by selling ad space across its marketplace and taking a share of streaming service subscription revenue and ad inventory. Roku allows marketers to buy targeted ads, promote their streaming movies, shows, platforms, and more. The category soared 117% in Q2, while its overall revenue climbed 81% to easily beat the Zacks estimate. Image Source: Zacks Investment Research Outlook Roku swung from an adjusted loss of -$0.35 a share in Q2 FY20 to +$0.52 last quarter to top our projection by 270%—its fourth straight bottom-line beat.