But Sprint's Strategy Boutique-fueled WiMAX brand name is still kicking, and according to Sprint bigwig Atish Gude, it may find a home at the new Clearwire. "The new company name is Clearwire, but Xohm has an opportunity to be a product or a service name," Gude told us. "We have to be very cognizant of the right name for our combined WiMAX network, because a brand carries so much information with it. "We have to differentiate ourselves from competitors. We have to convey an excitement about new things to come. I think Xohm does that.