Nippon Paint Lanka aims to make home decorating more convenient and customized with the launch of an interactive web page and mobile app that will help take its decorative and environment friendly coatings closer to tech-savy customers. The launch of Nippon Paint's, iColour Visualizer, a specialized online digital tool, will enable customers to upload photos of their home and virtually drag and drop colours to see it come to life. The iColour Visualizer allows customers to match colours of their choice and visualize the finished impression before actual purchase for application. "With over four million internet users and growing internet penetration particularly on mobile platforms, our shift into the digital space will not only help us keep pace with market trends but also revolutionize the traditional colour selection process," Raja Hewabowala, Managing Director, Nippon Paint Lanka said.