Amazon's e-commerce still has plenty of room to grow. CEO Andy Jassy noted in the company's October 2024 quarterly update that Amazon's share of the global retail market is only around 1%. Between 80% and 85% of retail sales still occur in physical stores. Jassy predicts that e-commerce will capture a much larger share of the retail market over the next 10 to 20 years. I think he's right.