"A trademark is a symbol of character, an emblem of individuality. Trademark isn't just another brand: it's a rally cry for independent entrepreneurs who aren't afraid to make their own mark," said Lisa Checchio, Wyndham Hotel Group's vice president of brand marketing and insights. "The Trademark Hotel Collection is the next step in our mission to flip the script on existing expectations and champion all hoteliers by offering them an independent choice outside of the current luxury and upscale options available." At launch, the brand's pipeline includes more than 50 hotels, both existing properties and new construction opportunities in urban markets around the world. It is the company's 19th hotel brand. "Wyndham Hotel Group celebrates the independent spirit of entrepreneurs, supporting nearly 5,000 franchise owners across our portfolio of brands.