For 2024, Zumiez expects total sales growth of 2-2.5%. It projects an improvement in the product margin, driven by its full-price selling strategy in Europe and a more stable sales environment. Zumiez anticipates sales growth in 2024 and plans to leverage its SG&A costs more effectively compared to the previous year. This improvement is expected to build on the benefit of moving past the $41.1-million goodwill impairment charge recorded in the fourth quarter of 2023, supporting its operational efficiency and profitability goals.