Finnish forest owners have enthusiastically welcomed the measures implementing Metsä Group's regenerative forestry principles. Of wood trades completed during Metsä Group's campaign in February–April 2024, approximately 40 per cent were agreed in accordance with the Metsä Group Plus management model. In terms of cubic volume of wood trades, the share was over 50 per cent during the campaign. Metsä Group's parent company Metsäliitto Cooperative is owned by more than 90,000 Finnish forest-owners, who own around half of Finland's private forests. The measures we carry out jointly with forest-owners significantly improve the natural state of forests. The Metsä Group Plus forest management model pays increasingly close attention to forest biodiversity and forest nature in the implementation of forest work.