One of the stated aims of this joint venture was to crack the Indian non-aerated beverages market, which is expected to boom over the coming years; Nestea was the first and only product out of the joint venture's Indian stables. Nestea was trialed in the financial capital of Mumbai and was then to be rolled out pan-India in early 2011 but it only made it to shelves in Mumbai finally, where it appears to be finished. "Weak consumer response" An official within Nestlé, speaking on the condition of anonymity, told FoodNavigator-Asia that the joint venture in India is probably cancelled and Nestea may be pulled out because of "weak consumer response." "Nothing stopped the companies from keeping Nestea in the market even if the joint venture is cancelled elsewhere," he said, pointing to the fact that Coca-Cola has entered into a license agreement with Nestlé for the Nestea brand in Taiwan and Hong Kong, where the uptake was good.