"Think of Samsung, their phones are by no means cheap, but compared to Apple they are entry level. That, in essence, is where Datsun failed," avers Barretto, and the numbers are emblematic of Datsun's fatal path that it trudged on. Between January and December 2021, Datsun sold a mere 4,296 units in India, which corresponded to a market share of 0.09%. The Nissan brand in totality sold 33,684 vehicles in FY '22, garnering a market share of 1.24%.