Stamford Street in London's Blackfriars was the home of Sainsbury's for over a century and the new branding reflects its commitment to combining the best possible quality with great value. To make it even easier to find the range, it features brand new packaging to give it a refreshed and distinctive look and feel. Products will also be grouped together on shelves and dedicated signage in stores, as well as a custom page on the website, will be set up. Sainsbury's brilliant colleagues will of course also be on hand to help customers find what they're looking for.