At a time when all focus has shifted to coronavirus, brand promotion may not be the best idea, but some businesses have proved this to be wrong with their sensitive and timely campaigns that seek to create more awareness around the pandemic. They are doing this by bringing innovative designs, advertisements and offers. Some like McDonald's, Coca-Cola, Audi and Volkswagen interpreted social distancing with temporary logo redesigns. McDonald's logo redesign (in which it separated its iconic golden arches) in Brazil, though, drew a lot of criticism, with some questioning how the brand has been treating its workers. Some even called it an "opportunistic, awards-baiting" move on the fast food company's part. Audi's Turkish Instagram account posted a video showing its logo with four rings splitting apart into separate circles, telling people to stay at home and keep distance. Volkswagen, too, promoted inspirational messages and separated the V and W in its logo.