A Smucker spokesperson told one media outlet that the impacted employees "will be fully supported as they transition," stating that the layoffs and facility shutdown was a result of updates brought about by the integration of Hostess into the larger Smucker operating model and business. Smucker acquired Hostess in November 2023 for $5.6 billion. It continues to integrate the sweet baked goods company, with this news and the rumored potential sale of the Voortman Bakery brand the latest moves in the process.