Ubi Soft Entertainment ADR UBSFY recent release of Star Wars Outlaws, developed by Massive Entertainment, has failed to deliver the financial boost the company had hoped for. What Happened : Launched on Aug. 27, the game is the first open-world entry in the Star Wars franchise. The poor sales coincided with Ubisoft's share price falling 12.6% on Tuesday to a near 10-year low. According to IGN, J.P. Morgan analyst Daniel Kerven commented: "Star Wars Outlaws has struggled to meet our sales expectations despite positive critical reviews."