It holds a leading stake in the more than $300-billion global athletic footwear and apparel market, with its signature Swoosh and sub-brands like Jordan and Converse anchoring its portfolio. Though revenues fell 9% year over year in third-quarter fiscal 2025, performance categories such as Running and Training showed strong momentum. Also, innovations like the Peg Premium and Vomero 18 are resonating with consumers, setting the stage for a recovery led by high-margin products and digital reinvention.Strategically, NKE is laser-focused on five "Win Now" actions — igniting culture, brand distinction, portfolio acceleration, marketplace elevation and local engagement across five key sports and three priority countries. Digital innovation is central to NIKE's turnaround play: Nike Direct is pivoting to a full-price model with reduced discounting and fewer promotions, while wholesale operations are being realigned for scale and profitability.