However, these are very short-term concerns that have no impact on Meta's clear-cut competitive advantages. For instance, Facebook, Facebook Messenger, WhatsApp, and Instagram, are still among the four most-downloaded social media apps in the world. The fourth quarter saw Meta's family of apps attract 3.74 billion unique monthly active users. With more than half the world's adult population visiting a Meta-owned asset each month, it's pretty clear the company possesses strong ad-pricing power more often than not.