Even amid the company's recent iPhone X launch and generally positive reviews out on Tuesday, Apple has lost some of its edge, said Boris Schlossberg, foreign exchange strategist at BK Asset Management. "I think it's very much 'sell the news' at this point. I think everyone is focused on a number. But it may be worthwhile to think about feelings at this point. Apple is a luxury company, and the worst thing a luxury company can do is lose its cool, and I say this very much as an Apple fanboy. Apple has really lost a lot of its cool over the last two years because its products just have not been up to spec in many ways," Schlossberg said Tuesday on CNBC's " Trading Nation ."