Research has shown that many UK consumers don't yet realise all the benefits that organic milk can offer, particularly the fact that it comes from free range cows. Cows which produce Arla Organic Free Range Milk are outdoors for on average 200 days per year. Arla is the world's largest producer of organic dairy foods, with its farmer owners providing around 700 million litres of organic milk each year including the UK, where it supplies own-label organic milk to some of the retailers and food service providers. Arla's global organic heritage provides its UK market the opportunity to develop its own branded organic products,innovate with its farmers as well as and drive the value of milk for its farmer owners. The latest round of TV advertising is part of a £5m marketing campaign and is part of a major ambition by Arla Foods to grow the organic dairy category in the UK.