6) Become a LinkedIn master: LinkedIn is the most important social media channel for business development. Your LinkedIn profile comes up one of the top Google search results about you. So spend the time to develop a strong LinkedIn profile that highlights your professional attributes and background. LinkedIn provides great reasons to reach out to those in your network through its job moves and work anniversary notifications. Use these professional milestones to reach out to VIP contacts – I have seen this lead to new business numerous times.