Has it been 60 years already? Sega is celebrating its 60th birthday on June 3rd. It was founded in 1960, but its origins date back all the way to 1940. In the 40s, its first incarnations Standard Games and Service Games made coin operated machines and slot machines. After these companies were caught up in some criminal activity controversy, they were dissolved. In the wake of their absence, Sega was founded in 1960 to take over their assets. Sega is short for Service Games. 60 years later, Sega is as strong as ever and is licensing sake to celebrate.