The American company Harley Davidson has significantly impacted the motorcycle industry. The business was established in the city of Wisconsin in 1903, and since then it has grown to be a cult motorbike brand. The company wants to build a bike brand that is recognisable globally and commands attention thanks to its powerful build and performance. Revenue for the business dropped by 12% to $5.3B. Harley Davidson has operations in more than 100 nations and has bought out businesses to expand. The business employs a sizable workforce and has operations in more than 100 nations. The brand has made significant development investments and is reaping the benefits.