Hugo Boss' second quarter sales reached 636 million euro, which is 15 million euro lower than in the first quarter, but it is still a 2 % turnover increase compared to last year's second quarter. " Our strategic realignment is beginning to take effect. Business in the second quarter was encouraging. We made considerable headway in the United States and in online business in particular", CEO Mark Langer said. Its two-brand strategy, focused on BOSS and HUGO (with BOSS Orange and BOSS Green now part of BOSS), seems to pay off.