He formerly led Sony Corp.'s foray into the industry with Sony TransCom in Irvine. The other founder is Richard Salter, who helped start Tustin's AirShow Inc. Rockwell Collins Inc. bought both operations. Cline said his technology not only is low-cost, it isn't as heavy as others, a crucial consideration for airlines. It uses fiber optics to move movies and other big files, eliminating the need for a box under every seat in the plane, the company said. Also, fiber optics can carry a lot more data, allowing for individualized video streams for movies or TV, seat-to-seat videoconferencing and multipassenger video games, the company said. Technology upgrades are easy, Cline said. Lumexis projects yearly sales of $100 million in the coming years.