Geely will also use the Zeekr moniker to venture into a more user-centered, lifestyle approach to the car market, An said, mimicking the approach of Nio, which has special clubhouses for drivers and built customer loyalty through events and merchandise like clothing and food. Geely will create its own eco-system around Zeekr, offering branded products such as furniture, clothes and drinks, An said. "I spent some time to think about Tesla and other new players in our industry, and even some companies outside of the industry," he said. "The intelligent electric-car industry has no boundary." The aim is to build Zeekr into a global brand, with exports to Europe slated to start in late-2022 or early 2023, and the U.S. after that, An said.