In a joint announcement, Qualcomm and Lofelt said that the partnership aims to provide a "universal haptic software framework that runs natively on the Qualcomm Snapdragon Mobile Platform." "We are pleased to announce a partnership with Qualcomm Technologies to bring advanced haptics to the Android ecosystem. Under the partnership agreement, Lofelt and Qualcomm will deliver a universal haptic software framework that runs natively on the Qualcomm Snapdragon Mobile Platform to enhance Android phones with next-generation haptics for mobile gaming and other immersive experiences," the announcement said.