Industry identity Simon Lane is the new country manager for the Ricoh Production Printing systems business in Australia. This role encompasses the entire Ricoh Production portfolio, including digital cut sheet, wide format, continuous feed and software solutions. Lane says, "Ricoh has fantastic solutions, great people and an absolute commitment to meeting customer needs. We will stay focused on client outcomes and most important reinforce print as a compelling and enduring communication medium. Andy Berry, managing director, Ricoh Australia says, "Lane will be an absolute asset to the business, bringing a wealth of experience and knowledge. Lane is best known for his former role as chief marketing officer at Fuji Xerox, until he left two years ago to establish a strategic marketing agency. He says, "In the past two years most of my work with clients has been to help them develop compelling value propositions, so they can differentiate themselves in competitive markets.