As the home video market shrank throughout the 2000s and 2010s, Coinstar eventually sold Redbox off to Apollo Global Management in 2016, who in turn sold it to Chicken Soup for the Soul in 2022. Redbox was the last in a series of big investments Chicken Soup for the Soul made after going public in 2017. The brand spun out of the popular series of self-help books of the same name. Besides Redbox, Chicken Soup for the Soul had taken over Crackle, the streaming service formerly owned by Sony, and 1091 Pictures. When Netflix closed down their DVD-by-mail business last year, Redbox said that they had tried to acquire it.