Shai Weiss, Virgin Atlantic CEO, added, "As an airline founded on and committed to innovation, we're proud to lead a cross-industry consortium of partners to make aviation history by operating the first-ever 100 percent SAF flight across the Atlantic. Virgin Atlantic's inaugural flight in 1984 was to New York and today it continues to be one of our most popular routes. It will be an honor to pave the way for this important business and leisure route to become even more sustainable. This challenge recognizes the critical role that SAF has to play in decarbonizing aviation and the urgent collective action needed to scale production and use of SAF globally. The research and results will be a huge step in fast-tracking SAF use across the aviation industry and supporting the investment, collaboration and urgency needed to produce SAF at scale. Our collective ambition of net zero by 2050 depends on it."