Making inevitable job cuts and reducing overheads by the consolidation of the publications' back office will allow the media giant to achieve this. "If implemented effectively, the takeover will be a positive step for the regional titles. They will have access to content from a far broader political viewpoint rather than just the Trinity Mirror and will also have access to a much bigger audience across print and digital channels." Talk of the deal has been ongoing for some time and intensified in September. Earlier this week, Trinity addressed speculation that a deal was imminent.