In its inaugural All IN campaign last year, which received more than 550 submissions, Rogers Sports & Media created five customized partner campaigns with 17,000 ads airing across its suite of assets resulting in 63 million impressions for its partners. Due to the overwhelming interest from the applicant pool in 2021, Rogers Sports & Media profiled an additional 200 businesses owned by women, LGBTQ2S+, Indigenous, Black, people of colour, and persons with disabilities, and awarded 26 BIPOC scholarships and mentorships across Sportsnet, Cityline, and OMNI Television.