The government's goal is for renewable energy to account for 15 percent of all UK energy consumption. This has led to major investment in UK-based sustainable energy firms. It is predicted that the UK's renewables sector would be able to sustain up to 400,000 jobs. According to the CEO of Love Energy Savings, Phil Foster, "working in the energy market has never been more fascinating." A fiercely competitive market is being created by the increased number of renewable energy companies, which is lowering costs for businesses. The field of new technologies is also very promising. More new technical positions have been created as a result of the recent £25 million investment received from LDC (a division of the Lloyds Banking Group). The money is being reinvested into the industry with a focus on novel proprietary technologies.