Numerous existing Genesys Cloud customers, including Almosafer and Sistecredito, recognise the positive impact that can come from the expanded social media capabilities now available as a result of the Genesys acquisition of Radarr Technologies last year. Tapping into Social Media for a Dynamic View of Customers Genesys Cloud Social captures public social media posts and mentions from popular social networks, such as Facebook and X, collecting insights from keywords, accounts and hashtags all in one place. Sentiment analysis through natural language processing across nearly 50 languages helps to identify and classify posts as positive, negative or neutral — enabling organisations to keep a pulse on their customers and brand's reputation.