Additionally, TiVo said it will be launching a free machine learning-powered content aggregation and recommendation service for current TiVo hardware owners that highlights content from multiple streaming services including Netflix and Prime Video (TiVo Plus), as well as the cheapest TiVo device yet, a $50 dongle running Google's Android TV. As CNN noted, TiVo is under significant pressure to rebuild following its fall from dominance: While it peaked at over $100 per share in 2000, and fell to $60 per share by 2011, these days it is trading around a paltry $8 per share. "TiVo is going to have to make substantial changes to engage in this battle," Harvard Business School professor and former TiVo board member David Yoffe told CNN.