In Hermès International, et al. v Mason Rothschild, Hermès sued the artist operating under the name Mason Rothschild in federal court in the Southern District of New York for producing and selling NFTs that he called MetaBirkins, each of which was a digital image of the Hermès Birkin handbag depicted as if made of fur; the artist also sold MetaBirkins and other NFTs through social media channels and digital storefronts under the MetaBirkin name. No. 22-cv-384 (JSR), Dkt. 24 (S.D.N.Y. Jan 14, 2022). Hermès argued that selling these MetaBirkin NFTs infringed and diluted Hermès's Birkin trademark, falsely designated the origin of the NFTs as if they were Hermès-authorized digital products, injured and diluted Hermès's business reputation.