It's the easiest way to make sure people don't wait you out. Sega and Creative Assembly would do well to earn back the trust of their fans before trying to gouge them again. Better yet, they could just try delivering a product that will sell based on its merits. Nate Church is @Get2Church on Twitter, and he can't become a wildly overhyped internet celebrity without your help. Follow, then retweet and favorite everything he says. It's the Right Thing To Do™!