Competitors in this space include Maruti Suzuki Swift, Toyota Liva, Ford Figo and Nissan Micra. MD & CEO B S Seo said that the Grand is a world class product and it will serve wide range of customers in India with its excellent value proposition and its unique features. Compared to the Swift VXi variant of Maruti, the Magna petrol variant of Grand i10 is priced Rs 50,000 lower and the Diesel variant is priced Rs 57,000 lower than Swift's Vdi. The i10 compact car has sales of about 7,000 to 8,000 units and i20 about 5,000 to 6,000 units. Hyundai is hoping to bring in incremental sales of 6,000 units to 8,000 units with the Grand. An auto analyst opined that some of the i20 customers may downgrade to the new Grand i10 due to the tough scenario.