The company went from reporting exponential growth in sales to now declining sales. The Farmville gaming platform has gone through every stage of the product life-cycle (growth, maturity, and decline). The company's video games will have gone through the product life cycle in just three years. This isn't very long for a gaming franchise. For example, Electronic Arts Inc. (NASDAQ : EA ) ' Madden NFL is on its 25 th iteration. The company has been able to milk the franchise since 1988. So if anything, the problem with Zynga Inc (NASDAQ : ZNGA ) right now is the lack of staying power for its video games.