In July Zomato CFO Akshant Goyal had said, "It (grocery) is a large opportunity. The online grocery is nascent right now but is growing rapidly not just in India but across the world… "We are actively experimenting in that space and recently invested USD 100 million for a minority stake in Grofers, with the idea of getting more exposure to that space and building our strategies and plan around that business". Zomato had launched the pilot grocery delivery service in July this year in select markets offering grocery delivery within 45 minutes to its customers.