Rightmove's rebrand is on target to start its live roll-out tomorrow. To you and me, it might be a bit of an update on Rightmove's long-running 'find your happy' campaign, chiefly involving new window stickers, some updated logos and a change of colours. Oh, and some doodles coming up next. But then, what do we know? According to the magazine Design Week, it's a whole new brand, "designed to symbolise the brand message 'find your happy' by giving it a sense of direction and 'humanity'". Rightmove itself was a bit more down to earth, when we inquired, saying there has been good feedback from agents, and that the aim is to have a cleaner and bolder look. According to Design Week, reporting on the work undertaken by a firm called The Team, it's not nearly that simple (ie, it wasn't cheap, involved endless creative brain-storming sessions, and will win awards).