Grey has been part of AKQA for financial reporting purposes since the end of 2020, but the two agencies have continued to go to market as separate brands. The "strategic realignment" in five markets "enhances AKQA's capabilities and focuses Grey's footprint on growth markets", the companies said. This is what the changes mean in each market: Maness said: "AKQA and Grey have already been working together in these regions and our areas of expertise complement each other perfectly.