Half the shares will be nonvoting preferred shares and the other half ordinary shares with voting rights. Of that, 25% of preferred shares are set aside for investors, which means about 12.5% of the entire company will be open to investors who have no voting rights. VW's biggest shareholders, the Porsche and Piëch families, will buy 25%-plus-one of the ordinary shares, again about 12.5% of the entire company. So far, Qatar Investment Authority has expressed interest in buying a large block of shares. Other institutional investors confirmed by VW are Norges Bank Investment Management, T. Rowe Price and ADQ. As for private investors, preferred shares will be offered to people in Germany, Austria, Switzerland, France, Italy and Spain. What's the big deal about Porsche? In addition to being an iconic brand, Porsche is a cash machine on four wheels. Last year, it delivered 301,900 vehicles. Total sales were €30.3 billion and operating profit was €5 billion.