"Over the past several days, we have seen a rapid escalation of developments surrounding the spread of the COVID-19," Cebu Pacific said. It said since the situation started progressing last January, the aviation industry—including Cebu Pacific—has been hurting from the impact of the disease. "We have had to cancel flights to key international markets, and more recently, majority of our domestic operations due to community quarantines and air travel restrictions," it said. "We considerably reduced capacity on other routes we are still able to fly due to the drop in passenger volume. Some passengers booked for flights that have not been affected by any restrictions since late January 2020 have opted to forego travel due to uncertainties," it added. Cebu Pacific also noted that it implemented austerity measures such as delaying non-critical projects and programs, a hiring freeze, deferment of some training programs, cancellation of non-essential activities, restricting overtime, and pay cuts by our executives.