"As we move forward, our growth strategy focused on innovating, including improving existing products and launching new ones," Brown told investors on a conference call Friday. "Expanding brand awareness, growing our distribution channels and investing in infrastructure and capacity to be able to serve the army's global market demand." "In a point that one can only find exciting as we look to the future, with all this activity we're still in the very early innings of growth," he added. "Based on recent Nielsen panel data, Beyond Meat has just 2% household penetration in the United States. Just as we this tremendous runway ahead we see uniquely compelling future internationally." Beyond Meat shares were marked 24.6% higher in early Monday trading and changing hands at $172.78 each, a move that adds nearly $150 per share to the group's stock since it priced its $25 initial public offering on May 2.