The loans can only be used to buy goods purchased from the company's retail partners, which sell anything from breast implants, to bicycles, diplomas, TVs and trainers. The loans are offered as a payment option at the checkout, like PayPal or credit cards. As well as getting annualised interest of 19.9 per cent if the interest free period is breached, merchants pay ZipMoney a transaction fee similar to PayPal's, which is 2.4 per cent of the purchase price. Co-founder Peter Gray said the ASX gave it a better profile than venture capital, which is important for a business targeting consumers and small business. And a reverse takeover is much cheaper and quicker than an initial public offer.