The attorney general said that Kellogg advertises its cereals, including Froot Loops, Frosted Flakes, Apple Jacks and Rice Krispies as "healthy," but some of them contain petroleum-based artificial food dyes that he claims are linked to hyperactivity, obesity, autoimmune disease, endocrine-related health problems and cancer. "A critical part of fighting for our children's future is putting an end to companies' deceptive practices that are aimed at misleading parents and families about the health of food products," Paxton said. "Artificial food colorings have been shown to have disastrous impacts on health, and in no world should foods that include these dyes be advertised as 'healthy.' There will be accountability for any company, including Kellogg's, that unlawfully makes misrepresentations about its food and contributes to a broken health system that has made Americans less healthy."