In the company's fourth fiscal quarter earnings call, Lee J. Belitsky, the executive vice president and CFO of Dick's Sporting Goods, said the VRST line is more similar to Lululemon as opposed to fitness brands like Nike and Under Armour, which are more focused on sports performance gear. "It's lifestyle apparel that you can wear to work, you can travel in," Belitsky said. "You can work out in it if you choose to." Dick's Sporting Goods set records in its fourth quarter and full-year results.