The company's stock rose steadily from 2013 to late 2019—at which point it took flight like a rocket from Space X, another Musk company. By October 2021, the stock market valued Tesla at an extraordinary $1 trillion—more than the combined valuation of five well-established competitors (Toyota, VW, Daimler, Ford Motor, and GM). And for a time, its CEO enjoyed status as the world's richest human. Tesla shares have surrendered more than a third of their value over the past two months.