To support their vital mahi, Woolworths New Zealand and its partners are getting behind the cause with a national fundraising appeal during the month of May. From baby wipes to food, milk powder and nappies, customers can do their bit simply by doing their regular shop at Woolworths. The fundraising appeal sees a donation of 5 cents from the sale of every infant product from Huggies, Little Ones, Karicare Toddler Milk, Wattie's Baby Food, Smiling Tums, MacroBaby, Essentials Baby Wipes, Only Organic Baby Range, Pureness Baby Wipes, Baby Steps Toddler Milk, Cetaphil Baby, Johnson's Baby, Silk Baby Wipes and Annabel Karmel. With a goal to raise $50,000 for the Trust's Family Assistance Fund, which provides essential help to families when they need it most, Woolworths has already kick-started fundraising efforts with a one-off $20,000 cash donation.