What makes Redfin so attractive is the cost savings and personalization it can provide, relative to traditional real estate companies. For instance, whereas most realty companies charge a commission/listing fee ranging from 2.5% to 3%, Redfin charges 1% or 1.5%, depending on how much previous business has been done with the company. Based on a median existing home sales price of $358,000 in December 2021, according to the National Association of Realtors, a Redfin seller could be banking more than $7,100 in savings versus a traditional realtor.