In May, Trian said it would work with Unilever's management and board "to help drive Unilever's strategy, operations, sustainability, and shareholder value for the benefit of all stakeholders." The hedge fund supports sustainable investment and believes "the consideration of ESG (environment, social and governance) factors enhances our overall investment process" and "may encourage portfolio companies to implement ESG-related initiatives," according to its website. Unilever says on its website its 400 brands "are on a global mission to do good." Many back social or environmental causes, like recycling plastics in the case of Hellmann's mayonnaise.