Industry giants such as Mars Wrigley Confectionery (US), Ferrero Group (Italy), Mondelez International (USA), Lindt & Sprüngli Group (Switzerland), Hershey Co (US), Nestlé SA (Switzerland), General Mills (US), Godiva Chocolatier (Belgium), Barry Callebaut (Switzerland), Olam International (Singapore), and many others have signed the agreement to not source cacao from the national parks and reserves of exporting countries. In addition, Mars launched its Sustainable in a Generation campaign in September 2017 to invest $1 billion in reducing its carbon footprint by more than 60 percent by 2050. In addition, the company is partnering with University of Southern California Berkley's Innovative Genomics Institute to develop a cacao seed that can survive in a warmer and drier climate.