Games with Lives is not taking issue with the current mandate of handing down penalties on a whim, either, the organization explains, as some 496 people are committing suicide every year as a direct response to gambling addiction. The petition uses an example of a Gamesys customer who was offered new games and promotions after losing £10,000, the petition reads. Gamesys was subject to a £6m fine in January, the largest financial penalty ever handed down to a licensed company in the United Kingdom.