The ASP statute required importers to pay 20 per cent of the manufacturing cost in taxes, but if there was a similar shoe being manufactured in the States, then the tax would be 20 per cent of the competitor's selling price. The law hadn't been enforced in years, but jealousy is what ultimately landed the Swoosh with this $25 million bill. A few of Nike's competitors in the US –, Keds,, and – ganged up against Nike to try to sabotage the emerging competitor by manufacturing similar shoes to Nike models and proceeding to price them sky high, effectively raising Nike's import tax. They then lobbied Customs to enforce the once-forgotten law.