In a rapidly evolving consumer goods landscape, The Honest Company, the personal care brand founded by actress Jessica Alba, is undergoing significant leadership changes as it faces mounting financial challenges. On February 24, 2025, the company announced the appointment of Etienne von Kunssberg as its new Senior Vice President (SVP) of Supply Chain. This decision comes amid strategic adjustments as The Honest Company looks to regain its footing in an increasingly competitive market.