The campaign is also supported by OOH, digital, search and social media. OMD is handling the media buying and planning. The campaign celebrates ordinary people who are obsessed with getting faster and Cox, listeners are introduced to a range of real life 'speed obsessed' characters that share their record breaking speed stories during 2 minute ad-break takeovers on national radio The campaign is also being brought to life on Instagram where customers can test their own speed skills. Using facial interaction tracking, the Virgin Media Spark AR game, created in partnership with Publicis, will determine who is the fastest blinker in Ireland! According to Paul Higgins, vice president of commercial, Virgin Media: "This is an extremely exciting time for everyone in Virgin Media with the launch of our new lighting fast 1Gb broadband speeds.