Franck Riboud, CEO of Danone, points at the so called "dual economic and social project" that is the foundation of the Danone way of doing business: "Almost forty years old but still timely today. A company cannot succeed in the long run if it turns its back on the society it is a part of, if it only looks to its short-term economic gain. Danone's founder understood very quickly that creating economic value and social value are both essential to a company's solidity. This is what we also see in RSPO, a great balance between business interests and dealing responsibly with social and environmental matters."