Platform companies have also been pushing back against worker organising, such as in 2018 when Deliveroo cynically altered their terms and conditions to exploit a loophole in the law to deny delivery riders in north London worker-status and the right to collective bargaining representation by the IWGB. However, over five years the IWGB Couriers and Logistics branch has built a strong network of riders throughout the country, with several local branches now active. Recent ongoing strikes and boycotts have been organised by courier branches in York, Sheffield, Wolverhampton and Nottingham against unjust terminations of Deliveroo riders and poor treatment of riders by restaurants. The ongoing agitation by delivery workers now appears to be contributing to a shift in culture for platform companies, as seen by the recent announcement from Just Eat that it plans to introduce hourly pay, pension contributions, holiday pay, sick pay and maternity or paternity pay for its couriers.