In 2010, Nestlé launched its Nescafé Plan, aimed at improving farmer's lives and reducing environmental impact within the coffee industry. Ten years later, in 2021, they released a follow-up titled "Our road to sustainability" where they highlighted the achievements made during that time. Key wins included reaching 75% responsibly sourced coffee, improved coffee economics in countries including Mexico, Côte d'Ivoire, Honduras and Vietnam, reduced scope 1 and 2 GHG emissions by 46%, and reduced direct water withdrawal per unit of soluble coffee by 53%, among others.