"We expect the synergies to be felt in market share," said Mark Loehr, head of investment banking for Wit Capital. "The combination of revenue from both entities will accelerate the time to the combined entities' profitability," Loehr said, though he declined to speculate how much time it might take. Though money-losing Wit Capital is acquiring a profitable company that had $100 million in revenue for the past 3 quarters, Loehr said the entity won't yet achieve profitability because its "first prority is to build a world-class franchise." Under the deal, based on Wit Capital's closing price of $17.56 on Friday, Wit Capital will acquire all the fully diluted shares of SoundView in exchange for about $320 million of its shares and options. The exchange ratio is subject to adjustment for changes in Wit Capital's trading price from $17.56 up to $18.56 or down to $15.56, but not beyond these levels.