In March, Jameson Irish Whiskey reaffirmed its commitment to the restaurant community with a $150,000 donation as well as $50,000 on behalf of Pernod Ricard USA in honor of St Patrick's Time Off (SPTO) pledges to the Restaurant Workers Community Fund. Image courtesy of Pernod Ricard "In response to the early days of the pandemic, Jameson donated $500,000 toward the United States Bartenders' Guild, an organization that provides aid to individuals in the bar community knowing that the road ahead would be hard for members," Barrett says. "As the pandemic continued on, in June 2020 Pernod Ricard also launched a free online learning platform ― 'Bar World of Tomorrow' ― for the spirits industry in collaboration with the United Nations' Educate All platform. A relatively new entrant to on-premise, analyst note the potential for the beverage alcohol segment as the channel looks to rebuild. Image courtesy of Mike's Hard Lemonade Co.