The Big Three telecoms – BCE Inc., Rogers Communications Inc. and Telus Corp.– have been mounting a PR blitz to persuade Ottawa to close what they call loopholes in telecom policy that they argue were meant to help small new entrants, not behemoths. Their entreaties come ahead of a January, 2014, auction of licences for exceedingly valuable wireless spectrum where new entrants will be able to purchase more spectrum than incumbents.