Nor is it clear what the justification is for this nonsense. Starbucks Chief Executive Howard Schultz (of "Race Together" fame) says, "It's very personal for me, having grown up in public housing and understanding what it was like to be that poor kid," but Mr. Schultz does not appear to be black or Latino, and it may come as news to him, too, that there are many blacks and Latinos who have not grown up in public housing and are not poor.