The deal will reach up to 144 million European users a month [1] and increase value to more than 1000 top retailers currently implementing Criteo's retargeting solution, as well as the more than 300 quality partner sites on MMN. As one of the most important MMN customers, the partnership will expand Criteo's technology throughout the entire European region, and will increase the volume of business to increase online advertiser value. Microsoft Advertising selected Criteo following an extensive industry evaluation based on key technology and industry criteria, including: value proposition to advertisers; quality and growth of clientele; creative capabilities; volume of impressions at competitive CPMs; and emphasis on consumer privacy and publisher data protection. "Criteo looks forward to further strengthening the relationship with Microsoft Advertising as a result of this new partnership.