Tupperware Brands (NYSE: TUP) has voluntarily initiated Chapter 11 proceedings in the U.S. Bankruptcy Court for the District of Delaware. The company intends to continue operations during the proceedings, focusing on providing products through sales consultants, retail partners, and online. Tupperware will seek Court approval to facilitate a sale process for the business to protect its brand and advance its transformation into a digital-first, technology-led company. The decision comes after the company's financial position was severely impacted by challenging macroeconomic conditions. Tupperware's new management team, appointed within the last year, has implemented a strategic plan to modernize operations and drive efficiencies. The company aims to maintain its commitment to customers, employees, and sales consultants throughout the process.