According to New York-based Unmetric, efforts to increase beverage brands' social media reach are paying off. The social media benchmarking company reported that Nestlé's Nescafé brand, The Coca-Cola Co.'s Coca-Cola brand, and Monster Beverage Corp.'s Monster Energy brand each gained approximately 4.7 million, 2.3 million and 1.5 million Facebook fans, respectively, in March 2013.