Phase 2 of disruption? Remove the drivers. Connect The Dots: Uber Imagine you're Uber. You believe the legal barriers to fully Autonomous Cars will fall by 2020, after which there will be no difference between renting, sharing, and taxi services. Whomever owns the biggest market share on the day the great big Autonomy switch gets flipped will lay waste to the whole sector. Autonomy will be the icepick in the face of Hertz, Avis, and those comedians at Zipcar and Lyft. Currently, Uber has a lot going for it. The app. Users. Brand. Cash.