"But them increasing the prices is going to make me want to stop going in to buy stuff." Monica Aldez, an early child special needs teacher in the Borderland, told ABC-7 she uses Dollar Tree to buy supplies for her classroom. "I think overall it will still be less expensive than most places so i'll probably continue to use it regardless of the price increase," Aldez said. The chief executive of Dollar Tree said the above-$1 price point allows the company to offer new products such as more frozen meat or seasonal items. The discounter has experimented with selling items for $3 and $5 since 2019 in a shelf section labeled 'Dollar Tree plus,' something the chief executive says has received positive customer feedback.