He added that Hyundai Motor Asia Pacific is introducing the 'Move the Game' initiative through this sponsorship, aimed at empowering changemakers and advancing mobility solutions. This includes social impact projects like the Hyundai Kids Mobile Library—an electric bus converted into a mobile learning space for children—underscoring the company's commitment to innovation and community development. Major General Khiev Sameth, President of the AFF, said: "On behalf of the ASEAN Football Federation and our Member Associations, we welcome Hyundai as Title Partner of the ASEAN Hyundai Cup. Hyundai's global reputation for innovation and its dedication to the football community complement AFF's mission to grow and elevate the sport across Southeast Asia. This partnership signifies a new chapter that will inspire future generations and showcase ASEAN's spirit to a global audience."