Coca-Cola gets on track for christmas Coca-Cola European Partners' Christmas 2016 activity for Coca-Cola includes the return of its iconic TV ad, Truck Tour, and a charity initiative to provide meals to those in need. The first of two on-pack promotions sees Coca-Cola partner with FareShare, the charity that fights food waste and hunger by redistributing food that might otherwise go to waste, to charities and community groups that support vulnerable people.. Consumers can scan special labels on promotional 500ml PET bottles and 1.25ltr bottles using their smartphones, and upload the images to a dedicated website. Each image upload triggers a donation to FareShare that will provide one meal to someone in need. Meanwhile, the Coca-Cola Christmas Truck Tour is back again for 2016. This year it will visit 43 locations around Great Britain. Samples of Coca-Cola Zero Sugar, Coca-Cola Classic and Diet Coke will be available to consumers.