This news comes as GM is still struggling with the fallout from its ongoing recall of over 1.5 million small car models, due to faulty ignition switches. The company says ignition switch issues "may have caused or contributed to the non-deployment of frontal airbags," in 31 crashes and 13 front-seat fatalities. Related: Investor Beware: Despite The Myths, Franchises Can Fail Those recalls were announced after GM's new CEO, Mary Barra, announced a wide-spectrum internal safety review. The company also created a new position of Vice President, Global Vehicle Safety. While information regarding the Cruze stop-delivery order is still scarce, industry observers believe General Motors is attempting to be proactive, when it comes to the reputation of one of its best-selling vehicles. "This could be an example of how the 'new' GM will handle potential safety issues moving forward," Alec Gutierrez, a senior analyst at Kelley Blue Book, told Benzinga.