This should give it an edge over other players and help the company grab a share of the market. The convenience of ordering drugs via an Amazon account should also attract its Prime members towards and help the company start with a strong user base. According to Stephen Buck, co founder of GoodRx, a service for cost conscious prescription drug consumers, Amazon could ultimately capture around $25 to $50 billion of the $300 billion prescription drug market in the U.S. This estimate would put a pharmacy business at around 14% of Amazon's estimated revenues of $170 billion in 2017. We believe the pharmacy market holds strong potential for Amazon. While the segment is competitive and Amazon might not be able to fully disrupt the market, it could still grab a significant market share, driving revenues in the long term. View Interactive Institutional Research (Powered by Trefis): Global Large Cap | U.S. Mid & Small Cap | European Large & Mid Cap More Trefis Research Like our charts?