Motorola has yet to announce any European launch dates. Google hopes its Moto X will give it the edge as the battle between its Android operating system and Apple's iOS rival system continues to rage. Google redesigned the Motorola logo in June to include "a Google company" tagline in the brand identity as it seeks to consolidate its position in the lucrative mobile market Forrester analyst Thomas Husson claims more than one billion individuals now own a smartphone, with adoption expected to expand to three billion devices by 2017.