The technological evolution of PubMatic's platform shows strategic foresight. Integration of generative AI for inventory optimization and the launch of CTV Marketplaces demonstrate innovation in ad-tech infrastructure. The platform now reaches 70% of top streamers, creating a robust network effect. The processing of 70 trillion impressions in Q3, up 25% YoY, while reducing processing costs, shows excellent operational efficiency. The 10-15% productivity increase from AI implementation indicates strong technological execution. The expansion into social media inventory and mobile app monetization positions PubMatic well for future growth in emerging digital advertising channels.