Bajaj is collaborating with the British motorcycle manufacturer Triumph. The partnership has produced its first product for the Indian market, the Speed 400, launched at an aggressive price of Rs 2.33 lakh. Triumph has said that it has already received more than 15,000 bookings for the Speed 400. The Bajaj-Triumph duo is aiming to make a dent in Royal Enfield's dominating market share in the 350–650 cc motorcycle segment.