Best-case scenario, the woman you buy your hand-drawn stationary from lands a deal with Anthropologie. Worst-case scenario: those "hand-made" items you'd buy for wholesale distribution are actually being produced en mass in factories. According to Etsy CEO Chad Dickerson, the company is still devoted to the local and handmade but said that change was inevitable. When Etsy launched in 2005, the company was extremely strict about what constituted "handmade." Some 10 years later, the site has more than 1 million active sellers, many of whom are struggling to keep up with production. As the company explained in a blog post last month, this new wholesale policy will " help sellers grow ." After the jump, Dickerson explains how the Etsy has changed its definition of "handmade", how the company's helping vendors through the wholesale process, and why Etsy hopes this won't cause it to lose its made-local cachet. Images via the Etsy Blog What were the principal rules of selling when Etsy first opened?