The company was once again yesterday desperately trying to downplay claims that it was bounced into a break-up by activist investor Nelson Pelz - the man who put the boot into Heinz. Last week, Fidelity fund manager Anthony Bolton criticised Cadbury for caving in to pressure from Mr Peltz, saying the decision "could represent a come-on to every corporate raider". But Cadbury chief executive Todd Stitzer maintained the separation was the result of two years of deliberations and followed discussions with numerous shareholders.