Founded in 2009, TradeRev has grown from two employees to 700 across North America, and has gone through two funding rounds. In 2017, it was acquired by US-based Kar Auction Services, a platform for wholesale-used car sellers and buyers. In 2021 TradeRev was set to list 400,000 cars and transact more than $2 billion on its platform, according to the startup's CEO, Mark Endras.