Spotify is introducing new features to expand its video capabilities and help creators grow their audience and earnings. These updates were announced at Now Playing, an event held at Spotify's Los Angeles campus. Spotify's CEO Daniel Ek and co-president Gustav Söderström described the updates as a major step forward for the platform, especially for podcasts. One of the key announcements was Spotify for Creators, a revamped version of the Spotify for Podcasters platform. This all-in-one platform includes podcast hosting, analytics, and new monetization options. It also features tools for improving interaction with listeners and better distribution of audio and video content. Ek shared the motivation behind these changes, saying, "We want Spotify to be the best platform for listeners and the most supportive partner for creators. These updates reflect what our users want—more ways to watch, listen, and discover content." Spotify is also making it easier for creators to use video.