So in a sense, SsangYong returns to Korean ownership after over two decades of being run by "foreigners". But what is the value of the SsangYong brand name today and what is an EV startup looking to do with a company of declining sales and an almost non-existent research and development department? SsangYong still operates two manufacturing plants in South Korea, so they could provide some sheer production line power to the young startup. Moreover, the Koreans were planning to launch a fully electric "Korado" SUV in 2022, but Mahindra closed the financing tap in April 2020, so the project froze.