Pop-Tarts recently sent out boxes of their unfrosted toaster pastries to excited fans and food bloggers in response to a giveaway inspired by Jerry Seinfeld's movie, UNFROSTED. Many are of the opinion that the unfrosted ones did not excite many while some say they are doing okay. A review mentioned that these Pop-Tarts were a bit dry, drawing unflattering comparisons to store-brand imitations like Aldi's "Tart-poppers." Without the sweet, sugary frosting, the strawberry filling felt inadequate, leaving tasters disappointed. On the other hand, some say that to fully enjoy this new flavor, the use of additional toppings is a must, thus making it an enjoyable snack.