TDS subsidiary and wireless carrier, U.S. Cellular, has implemented diversity efforts across multiple facets of the business. U.S. Cellular has developed 22 national and local talent partnerships to support their diversity talent acquisition strategy, and led a series of diverse talent acquisition events aimed at attracting, engaging and coaching emerging diverse talent. The company also re-launched U.S. Cellular's Supplier diversity initiative aimed at growing their diverse supplier base and increasing diverse spend.