When I first read the Bloomberg article I had three impressions: First, is SODA crazy? Then, good job for SODA at proving that it is not intimidated by anyone, even the big kid on the block. And then finally, why would KO even waste its time on SODA, because after all, isn't KO a $170 billion company and SODA a $750 million company? Obviously, SODA is not stealing market share from KO anytime soon. SODA could double revenue year-over-year for the next two years and its growth would only be a fraction on Coke's income statement. Coke is still the powerhouse, along with PepsiCo. ( PEP ), but SODA is growing the fastest and may steal the money of investors who seek a breakout company, and who like a good underdog story. SODA is a company that I've watched since early last year, when it was trading between $50 and $60 per share. Back then I was saying how overvalued the stock was trading, but now with a