It also aims to nudge today's purpose-driven consumers to make eco-conscious purchase decisions. Advancing towards a greener tomorrow, with this initiative, Pernod Ricard India strives to generate a holistic impact by reducing carbon emissions every year by 7310 Tonnes, saving 2.5 lakh trees, and reducing waste-to-landfill by 18745 tons. With this initiative, the company aims to reduce cumulative packaging emissions by over 75,000 Tonnes by 2030. Talking about the initiative, Ranjeet Oak, Chief Commercial Officer, Pernod Ricard India, said, "At Pernod Ricard India, we are driven to make a difference to the planet. Expanding our sustainability agenda to create greater impact, this initiative is directed at reducing our carbon footprint across each step of the value chain – from grain to glass. This initiative also brings to light changing consumer sentiments around eco-conscious purchase patterns to drive adoption of the initiative across markets.