An online petition started by Sarah Kavanagh of Hattiesburg Mississippi, asking PepsiCo to stop adding BVO to Gatorade and other products had collected over 200,000 signatures by January 2013. The petition points out that since Gatorade is sold in countries where BVO is not approved, there is already an existing formulation without this ingredient. PepsiCo announced on January 25, 2013 that it would no longer use BVO in Gatorade but had no plans to remove it from Mountain Dew.