Facebook rebranded its logo to make a more minimalistic yet impactful design recently. The latest is the brand name in plain, simple, block letters with equal spaces in between. The catch is that not only does it replace the 'white letter f' which defined Facebook once upon a time, but the letters also alternate between colours. While Facebook's goal was to portray the resonance amongst its other babies (Whatsapp and Instagram) that added to Mark Zuckerberg's portfolio over the last decade, critics called it a safe and unnecessary move.