Owned by Dubai-based developer Meraas, Coca-Cola Arena is operated by ASM Global, the global facility management and venue services company formed earlier this month through the merger between Onex-owned venue management services company SMG and AEG Facilities, the venue management subsidiary of sports and entertainment giant AEG. Coca-Cola Arena CEO Guy Ngata told TheStadiumBusiness how the venue will seek to deliver on its pledge to revolutionise the live events industry in Dubai and the Middle East. TheStadiumBusiness: How does Coca-Cola Arena raise the bar in terms of design for the arena market in the MENA region, and globally? Guy Ngata: "Coca-Cola Arena is the first of its kind in the MENA region in bringing to market a large-scale indoor arena that is purpose built for live entertainment and something that hasn't been witnessed in Dubai before.