Apple ( AAPL 0.17% ) is instituting a 7-for-1 stock split in an effort to lower its stock price and bring in more investors. But does this really matter for your investments in the long term? The answer is both yes and no. When a stock is split, you don't own any more or less of the company, so the fundamental value for long-term investors doesn't change. A lower share price can bring in new investors who view the higher share price as expensive, but it can also draw short-term traders to the stock.