Production delays from the beginning. Programming issues and/or defective parts that led to recalls, losses, and a very negative market reaction considering the hype GoPro had originally put on entering this new, exciting market. But I simply feel the could not compete on the same level, and are making the right decision on dropping the project for now. I am disappointed it leads to 250 jobs lost across various divisions worldwide. But that too will help save the company money, which was another crucial part of their decision to go along with this. The ability to increase EPS, cut projects losing money, reduce overhead, and Nick Woodman even agreed to have his salary reduced as many CEOs have to just $1 per year.