Recent research by Paychex found that the number one reason employers offer corporate health insurance is to attract top-quality job candidates. This finding reflects other research in the employee benefits industry. For instance, Unum's 2015 Benefits Buyers Study found that 78 percent of employees consider a potential employer's benefits package when deciding whether to accept or decline a job offer. For HR managers and benefit administrators, these findings reveal the importance of benchmarking your benefits package with the market and the competitors in your industry.