As of the end of Q2, HBO and HBO Max had 47.0 million U.S. subscribers, up 29% year over year and a sequential net gain of 2.85 million. Globally, HBO/HBO Max had 67.5 million customers, up 12 million in past year. WarnerMedia is expecting the end of HBO's distribution on Amazon Prime Video Channels to cause its total domestic HBO/HBO Max sub base to take a hit in the third quarter. The company says its prior guidance for 70 million-73 million global HBO Max and HBO subscribers by the end of 2021 factors in the impact of HBO leaving Amazon Prime Channels. To try to help offset the loss of about 5 million HBO subs through Amazon Prime, WarnerMedia launched a short-term promo offering HBO Max at a 50% discount for six months. Variety