Ideal Finance rebrands its name to Mahindra Ideal Finance ltd Ideal Finance Ltd, a subsidiary of Mahindra and Mahindra Financial Services Ltd, announced to rebrand its company as Mahindra Ideal Finance Ltd (MIFL). The purpose of the renaming is to make MIFL into one of the leading licensed finance companies (LFC) in Sri Lanka. Key points: i. Mahindra Ideal Finance Ltd (MIFL) is a joint venture of Mahindra Finance and Ideal Group. ii. The entity was rebranded to Mahindra Ideal Finance in order to enhance its customer value base and offer a wider suite of products.