Covestro recently introduced a new market-driven, user-oriented approach to drive the adoption of bio-based solutions in the coatings industry. The focus is the use of resins that base up to 52% of their carbon content on plant material. Leveraging data-driven end-user and customer insights with its expertise in bio-based raw materials, Covestro reports that it will actively engage peers and partners in sustainability dialogs and apply the Decovery ® resin technology recently acquired from DSM. In this way, Covestro will create awareness of the technologies available and open new horizons for innovation and sustainability in paint and coating solutions. With the environmental impact of fossil-based products becoming increasingly clear, recent years have seen an unprecedented demand for sustainable products and brands.