And finally, the policy only covers workers at facilities Hilton owns or manages. That's a small fraction of the 4,134 hotels owned by people who license the Hilton name. Schuyler says he can't dictate the employment terms of Hilton's franchisees, which inherently limits the new policy's reach. Some franchisees may follow Hilton's lead, but since most customers don't make the distinction between company-owned and franchised locations, there's no public pressure to do so.