"Combatting the youth vaping epidemic remains a priority for our office with both our undercover Counter Strike program and zero tolerance for vaping companies that mislead or deceive." In July, North Carolina became the first state to reach a settlement with Juul over concerns that its product attracts underage users. Under a consent order reached with State Attorney General Josh Stein, Juul agreed to pay $40 million and make changes to the way it conducts business. The $40 million, which Juul will pay to the state over the next six years, will fund programs to help people quit e-cigarettes, prevent e-cigarette addiction, and research e-cigarettes. The Arizona attorney general's office filed a lawsuit against Juul in January 2020 for engaging in deceptive and unfair acts and practices. It alleged Juul marketed its products to appeal to and target young people while misleading them on the risks associated with those products.