A rebound in Chinese economic activity doesn't guarantee much help on either front. Even if businesses do spend more on ads, the competitive landscape in China's digital ad market is so intense that iQiyi may not win over many of those new ad dollars. Further, China's consumers have remained largely healthy despite the economic slowdown, so if they weren't willing to pay up for iQiyi content over the past few months, they likely won't pay up anytime soon, either.