The acquisition, which is Frutarom's fourth flavour company buy-out since the start of 2011, represents a strong move by Frutarom to broaden its activity and market share in developing markets. "The acquisition of Aromco, which is active and growing extensively in developing markets, compliments our strategy and strengthens our presence and market share," said Ori Yehudai, president and CEO of Frutarom. Aromco's UK activities are set to be merged with Frutarom's existing activity, said the company.