That also means that Elevation could take Eidos public again down the line. "Businesses that partner with Elevation expect to transform themselves through the strategic use of technology and licensing, as well as improvements in core marketing, distribution and operating processes," the private equity firm said on its Web site. In a statement March 22, SCi CEO Jane Cavanagh argued that her firm's recent track record of financial performance and discipline would allow it to boost the performance of Eidos' business, thereby making that combination the most attractive alternative. American depositary shares of Eidos on March 22 closed up 22.4% at $1.04.