In an interview with CarsGuide, Aston Martin Chief Creative Officer, Marek Reichman explained the impact of the game on Aston Martin. What started out as a fun design exercise to celebrate 15 years of Aston Martin's participation in the game franchise turned into a legitimate lineup of high-performance mid-engined cars. In 2013 Gran Turismo introduced the Vision Gran Turismo feature which allowed car manufacturers to release digital concept cars in the game for the player to enjoy. Aston Martin joined this program in 2014 with the release of the mid-engine DP-100.