The CK brand has a solid positioning in the men's underwear and women's intimates segments. During 1Q16, the brand reported market share gains and reached the number five position in bras and the number two position in panties in the department store sector. In men's underwear, CK continued to hold the number one position, touching a market share of over 30%. In comparison, HanesBrands (HBI), a leading men's and women's basic apparel and innerwear company, reported a 3.2% YoY fall in sales in its last-reported quarter. The company's innerwear segment reported a 3.7% fall during the quarter.