Speaking on the initiative, Himanshu Bakshi, Managing Director, Danone India said "At Danone, we are committed to address the protein deficiency issue which is a rising concern in India as indicated in studies. To address the local nutritional needs of the people, Danone India has been organizing The Protein Week since 2017 to tackle issues related to protein deficiency through public awareness campaigns with partners. This year, we are excited to partner with CII and drive a large-scale public education campaign through various initiatives planned during the week."