"This will be Electrolux at our very best as we celebrate 100 years and our Swedish heritage. We celebrate by launching new dark stainless steel appliances – a complete home offering aligned styling with ovens, cooktops, rangehoods, refrigerators and a new assortment of laundry products – a breadth of range never seen before under the Electrolux brand. More importantly, a range of products and features with the consumer experience top of mind at every touchpoint. We have designed a new range with Swedish thinking to make the experience in home more seamless – the consumer will see features that will make life simpler, flow better and more naturally."