JetBlue Airways (NASDAQ: JBLU) has recently initiated daily nonstop service between New York's JFK and San Pedro Sula, Honduras (SAP), marking a significant milestone in its expansion efforts in Latin America. This strategic move not only positions JetBlue as the only U.S. airline with direct flights to San Pedro Sula, but also enhances its competitive edge in the growing travel market to Central America. The airline has launched this route with an introductory fare of $119 one-way, an appealing tactic likely designed to capture market share quickly. Given JetBlue's focus on providing high-quality service at competitive prices, including features such as spacious seating and complimentary snacks, the airline is poised to attract both business and leisure travelers eager to connect with their heritage or explore Central America. From a market perspective, this route expansion can be viewed as a critical step in JetBlue's long-term growth strategy.