Certainly, swashbuckling activist investors have long gained fame in the narrow precincts of corporate governance for their takeover battles. None of these raiders, however, begin to compare to Elon Musk. A pot-smoking, ADD, rocket man, the real-world Tony Stark — as the world's richest life form, Musk feels entitled to write his own activist rules — and did he ever. Until 2022, corporate raiders approached their campaigns slowly, incrementally and most of all, quietly. Carl Icahn does most of his work behind the scenes, and his public statements on a target are rarely broadcast beyond the business media. Elon Musk used Twitter itself as a medium for his campaign, and news coverage worldwide hung on his every Tweet.