Scott Steele, Chief Operating Officer at Thrive, said: "For over seven years, Thrive has used ServiceNow to empower our service teams to deliver faster, more personalised support. With ServiceNow's AI‐powered CRM, we've transformed call center experiences with smarter workflows and insights that work in tandem with employees to solve issues at maximum productivity. With the launch of AI Experience, we're excited to explore how AI voice and web agents can further elevate the service journey, helping our customers get what they need quickly and confidently." Governance and model flexibility ServiceNow has also extended the functionality of AI Control Tower to include features such as cross-platform onboarding, proactive risk and compliance monitoring, and real-time value tracking.