EBay management has indicated that the company is looking at restructuring its listing fees structure in order to improve seller sentiment and increase listings activity (and better compete with Amazon for high volume sellers, in our view). Industry sources and our calculations indicate that sellers currently pay approximately 50-60% of their eBay fees upfront in insertion, gallery, and other option fees and only 40% in final value fees on goods that actually sell. For many sellers, particularly larger professional sellers, the lack certainty on their marketing cost of sales (because they can't predict conversion rates) limits how much they are willing to commit to the eBay marketplace.