What does Spotify get out of this? The podcast/audio book owner can voluntarily use the Spotify Audience Network to sell ads and split the revenue, or use other monetization tools on the platform (Greenroom/Live, playlists, Podz AI-generated audio clips for social media distribution, etc.) Spotify is betting that content owners will pay for audio-specific tools to develop new models for maximizing the value of fans. Spotify press release, April 27, 2021: "At Stream On, we announced the Spotify Audience Network–a first-of-its-kind audio advertising marketplace in which advertisers of all sizes will be able to connect with listeners consuming a broad range of content. We've already unlocked Megaphone publisher inventory via the network, and starting on May 1 (2021), we will begin to open Spotify Audience Network to select independent creators using Anchor, so more people can have access to this unique tool… …