Despite no HDMI connectivity and thus a lack of HDMI-CEC, Sonos believes the Ray stands out from similarly priced competitors, thanks to its full integration with the company's multiroom audio platform. Speaking to The Verge, product manager Scott Fink also called out other features like TruePlay tuning as differentiators for the Ray. The Ray lacks built-in mics, however, so you can only optimize its sound using TruePlay with supported phones. The new soundbar shares software features like speech enhancement and night mode with Sonos' other home theater products.