Firmenich invested in green recycling company Loop at the start of the year, while Beiersdorf became the latest member of the AAK Sustainability Partner Program and its consumer arm took a climate neutral pledge. Henkel upped its efforts in combining attractive corporate financing instruments with progress in sustainability, becoming the first company globally to conclude a plastic waste reduction bond with a total volume of US$70 million and a maturity of 5 years. This was the tip of the iceberg for the company's 2020 environmental efforts. Retailers such as Nordstrom, Maybelline and Boots all invested in recycling initiatives to tackle single-use plastic at consumer level, while brands Nivea, Garnier and L'Oréal Paris were among those that looked to evolve their green credentials through new refill stations, tech-based partnerships to plant trees, and recycled packaging offerings.