MultiChoice, Africa's biggest pay TV company, is facing ongoing challenges that have led to a significant drop in subscribers and earnings. The company, which operates DStv, has seen its subscriber base shrink from over 23 million to 19.3 million in less than two years. This decline comes amidst a tough economic climate, with households feeling the pinch of a cost-of-living crisis. Many families have cut back on entertainment spending, while rising inflation has increased MultiChoice's operating costs across its 50 markets. Additionally, changing consumer habits, with a shift towards gaming and social media, have added pressure on the business.