Most recently, at Wal-Mart's Sustainable Product Expo on April 29, the retailer spearheaded the launch of a groundbreaking recycling initiative, the $100 million Closed Loop Fund, which is expected to become an innovative investment vehicle to finance package recycling efforts nationwide. The Fund's other founding members include Coca-Cola North America, Goldman Sachs, Campbell Soup Company, Kellogg Company, General Mills, Johnson & Johnson Family of Consumer Companies, Keurig Green Mountain, Monsanto, PepsiCo, Procter & Gamble, SC Johnson and Unilever.