The upgrade is set to prepare du's network for future digital services, including augmented reality (AR), virtual reality (VR), and cloud gaming, while also laying the groundwork for the adoption of 5G Advanced technologies. Fahad Al Hassawi, the Chief Executive Officer at du, commented on the partnership, stating, "This agreement with Ericsson is a significant milestone in the expansion of our 5G network. It not only boosts our capacity to improve services such as Fixed Wireless Access but also positions us strongly for a future rich with innovative digital services in areas like AR, VR, and cloud gaming." Nicolas Blixell, Vice President and Head of Ericsson Gulf Council Countries at Ericsson Middle East and Africa, also shared his enthusiasm about the agreement, saying, "Our continued partnership with du underpins Ericsson's commitment to spearhead 5G innovation in the region.