Indian IT and business process management (BPM) firms are creating environmental, social and governance ( ESG )-specific analytics and tools as clients mount greater scrutiny on compliance with mandated sustainability goals. Rekha Menon, chairperson, Accenture India stated that client conversations around ESG initiatives are shifting rapidly and is much more of a priority now, for Indian clients as well, than it was last year. "Accenture sees a lot of demand for solutions related to ESG. Whether it is to report their ESG metrics, change in governance models or operating models to align to ESG goals or even to identify business opportunities in this space in terms of sustainable products and services," she added. In fact, a study by Accenture found that between 2013 and 2020, companies with consistently high ESG performance tended to score 2.6x higher on total shareholder return (TSR) than medium performers.