They're used to the easy access of social media, video streaming entertainment services, as well as mobile devices and expect that level of sophistication in all aspects of their lives. At the same time, data enables new methods for running businesses more efficiently and effectively. Today's organizations need a modern, cloud native data strategy that includes data in motion to enrich operations to be increasingly agile, elastic, and cost-efficient, all at scale. Confluent and AWS enable customers to set their data in motion and connect on-prem and multicloud data to AWS with Confluent's cloud-native service that powers real-time analytics and applications. Built on an open-source foundation, we've rearchitected Apache Kafka for the cloud to accelerate application development times by 75% and lower management costs by 60%.