Limiting ticket transfers has long been a powerful weapon in Ticketmaster's arsenal for making it hard for fans to resell tickets at fair prices. It comes as no surprise that the DOJ's lawsuit alleges that transferability restrictions such as revolving encrypted barcodes that are baked into SafeTix discourage fans from using competing resale ticketing platforms. This protects Ticketmaster's monopoly in primary ticketing by steering ticket buyers and sellers to SafeTix, while expanding Ticketmaster's market position in resale.