Meanwhile, as Thredup has raised money and expanded, it's pursued a number of partnerships, including with Reformation and Cuyana, wherein Thredup essentially powers recycling programs for each brand: Shoppers receive or can print a Thredup shipping label, send in unwanted items and receive credit to use at that brand. More recently, it partnered with Macy's and J.C. Penney, both of which are selling used items from Thredup in their stores. Madewell marks the first brand to resell its own items via Thredup, but it's a model we could see becoming more common so long as the items aren't overly trendy and are, well, made well, so that they hold up — both qualities we should all be looking for in our clothing anyway to ensure it lasts.