TJ Maxx has seemed to weather the brick-and-mortar retail storm, being able to meet consumer needs through its brand name value proposition. As Amazon and the rest of ecommerce force more and more retailers into bankruptcy, venders have an increasing need to offloading old/unwanted inventory. TJ Maxx has been able to fill that gap while pulling in more foot-traffic. Millennials like the hunt for a great deal and TJ Maxx is one of the best places for that with name brand products sold at deep discounts.