Greater investment in modernising production operations and growing awareness of hydration were also contributors to the sales improvements, the analyst said. However, leading multinationals still have their work cut out in boosting their own market shares. " There is evidence that some East European consumers have a preference for local companies and brands," stated the company. "Despite the active presence of global soft drinks heavyweights Coca-Cola Hellenic, Pepsi Bottling Group, Danone and Nestlé, it is interesting to note that they lead just three of the national markets between them."