In today's world of distributed work, there is a significant adoption of CRM especially among SMBs. Salesforce is positioning itself to become every company's new home base. However, some of the key workflows such as contract negotiations and signing happens outside of the CRM system, which is not ideal for governance and auditability. A modern eSignature workflow that integrates seamlessly with Salesforce can help sales professionals save hours of manual work and reduce document turn around times to minutes—ultimately resulting in shorter sales cycles, with complete visibility into the audit trail within Salesforce. Some best practices to keep an eye out for: 1) Seamless integration that takes a few minutes to set up, 2) Product vision and steady roadmap with continued investment, 3) Transparent pricing and packaging to simplify decision making. At Signeasy, the Salesforce integration's product team works closely with our own sales leadership to define the product roadmap.