But Arnault is not complacent. He continues to innovate and refresh LVMH 35 years after he got into luxury goods with the purchase of Christian Dior. Just this week he announced a venture with fashion designer Stella McCartney. The move comes roughly 16 months after McCartney left LVMH rival Kering (run by Francois-Henri Pinault, son of French billionaire Francois Pinault) and took full ownership of her company. McCartney said in LVMH's press release that since then a number of parties approached her about partnering but that she was won over by Arnault and his son Antoine.