Though it's not quite yet at the maturity levels of the Singaporean or Malaysian markets, Indonesia has an Internet-savvy population and a reputation for adopting innovative tech early on and quickly. Currently, the e-commerce market is expected to hit US$130 billion in value, only a third behind China and India's markets – for comparison, Indonesia is home to around 250 million people, compared to China and India's one billion each. The plan for Sea's expansion into Indonesia includes using the new funds to build up Shopee's infrastructure in Indonesia. According to the company, Shopee's annual market value has more than doubled in the last nine months to reach US$3 billion. Other strategies include some significant Indonesia-related hires, such as former Singaporean foreign minister George Yeo, former Indonesian trade minister, Mari Pangestu and the director of an Indonesian coal producer, Pandu Sjahrir.