GameStop's pivot into the digital world is central to the transformation project under new CEO Matt Furlong and board chair Ryan Cohen, founder of Chewy and former activist investor at Bed Bath & Beyond. Cohen has been a muse for many meme stock investors, who brought GameStop shares from a few dollars to a peak of more than $80 in early 2021. GameStop is still reporting widening losses, but Furlong has doubled down on the pivot, investing more in digital ventures.