"Building on the rock-solid foundation of OnStar's safety and security platform, we were given a clear directive to develop OnStar as one of the chief pillars in defining General Motors' business going forward." "With the extremely high awareness and respect for the OnStar brand, we've created a long-term vision that includes new in-vehicle hardware, an all-new IT infrastructure and a host of new partnerships and services that provide the basis for growth." The new technology was unveiled at simultaneous events held in New York, Austin, San Francisco and Miami to relaunch the OnStar brand. OnStar also announced the OnStar MyLink sub-brand for mobile phone applications.