According to a Reuters report, earlier this week, Adidas CEO Herbert Hainer said that his company would reach its target of $2.72 billion in soccer gear sales in 2014 with the help of World Cup performances by the star players it sponsors, maintaining its lead over Nike's $2 billion soccer haul. But Nike executives told investors that its gear is dominating the World Cup, giving it a visibility that will spur future sales and shrink that gap with Adidas. Nike brand president Trevor Edwards claimed on a conference call that there are more World Cup players wearing Nike than all other brands put together. What's more, he said, one-third of World Cup players are running on the fields in the company's Magista or Mercurial Superfly football (soccer) boots. "Nike football has helped to drive great results in our stores online and our football shops with our wholesale partners," Edwards said. "The players' response to these boots has been tremendous."