"We're focused on maximizing productivity, maximizing the bottom line for businesses of all sizes," Raj Sarkar, Ford Pro general manager of product marketing and strategy, said during a media briefing. Ford Pro is one of three main business areas for the company under CEO Jim Farley's Ford+ restructuring plan, which targets growth and value creation in all three segments in the years to come. The Super Duty trucks also feature new interiors as well as other trailering and towing updates – both key to owners of larger trucks.