Whether with regard to reporting, stakeholder engagement or internal discussion, Eavis believes the Sainsbury's approach underpins a sustainability strategy that is geared towards action – and achievement. Among these tangible achievements, he points to the company reaching its goal of sending zero food waste to landfill, the setting-up of its Dairy Development Group as a model for spreading sustainable practices along supply chains, Sainsbury's becoming the UK's largest supplier of 'freedom food' and its progress towards achieving an ambitious target on sustainably sourced fish.