It added that ArcelorMittal also commenced production through its joint venture in China to follow its customers into the fast growing Chinese automotive sector. "This year, China opened up foreign control of domestic steelmakers; so potentially, we will see more foreign steelmakers take up the opportunity to tap into China's growing consumer demand by setting up shop near their customers," it said. About POSCO, it said that the South Korena major has developed an accelerated premium product strategy by integrating technology, sales and solution marketing, for example, its launch of technical service centers to provide solutions directly to clients. "POSCO is also expanding sales of automotive steel by targeting strategic regions, through overseas production sites and sales networks (US and China)," it said. Earlier this month, POSCO has said it has shifted its focus from the USD 12-billion proposed steel plant in Odisha citing "no progress" in the project.