Kohl's CEO Michelle Gass has been with the company since 2013 and took over the CEO position in May 2018. Like Hollub, Gass has served during an extremely difficult period for apparel retailers, but Kohl's shares have held up relatively well during her tenure, down just 4% overall. Kohl's recently struck a deal with activist investors to add three directors to its board, and analyst Lorraine Hutchinson says the new board members should help the company realize its significant turnaround potential. Bank of America has a "buy" rating and a $75 price target for KSS stock.