Popeyes has a history of collaborating with major brands and public figures. In 2022, the chain partnered with hip-hop star Megan Thee Stallion to launch, Thee Hottie Sauce. The collaboration extended to co-branded merchandise, which gained widespread media attention and popularity across social media platforms and significantly boosted Popeyes' sales. The chain has also done collaborations featuring limited edition menu items like the chicken sandwich with a special sauce from the beloved condiment brand, TRUFF, which again, was a hit. Popeyes apparently has its sauce game on lock; Even its Louisiana garlic wings come with a sauce that's liquid gold.