Bridgestone's report detailed several post-2012 initiatives for further improvements, including an "expansion of strategic tyre products and operations". In addition to reinforcement, the company plans to optimise "tyre performance and costs, starting with raw materials", while expanding in emerging markets such as China and India, and improving income in more mature markets. It also mentions the enhancement of its environmental activities and environmentally friendly products, including a "clarification of the direction of Bridgestone's environmental aspirations targeting "nature, recycling and… low carbon usage." Bridgestone also plans to enhance its line-up of its Ecopia fuel-efficient brand.