But Amazon has heralded itself as a leader of the pack on climate change, a company others must follow to save the planet. " We want to use our scale and our scope to lead the way," founder Jeff Bezos said in announcing The Climate Pledge in 2019, positioning his company as "a role model for this." The pledge now has more than 200 signatories, and Amazon boasts a $2 billion Climate Pledge Fund and a Seattle sports stadium named the Climate Pledge Arena.