Additionally, Platinum 3G will help optimize the backend engagement between the network and mobile devices, thus allowing customers to enjoy extended battery life on their phones. Airtel has recently commenced the implementation of its network transformation program "Project Leap" in North East and Assam. With a national investment of Rs. 60,000 Crores over the next three years, Airtel's "Project Leap" is a strategic company initiative aimed at perceptibly improving its network quality and delivering the best customer experience. Commenting on the launch of Platinum 3G, Sameer Anjaria, CEO, Airtel North East and Assam, said, "Today we are pleased to offer Platinum 3G services to our customers in Itanagar. In line with our long term growth strategy for North East and Assam, we will be investing heavily in upgrading our network and providing seamless customer experience across various technologies under "Project Leap".