CVS Pharmacy's HealthTag pilot program in Louisiana and West Virginia provides proof on the importance of encouraging a dialogue between pharmacists and patients. The program allows pharmacy employees in those locations the ability to deliver personalized messages when patients pick up their prescriptions. [Read More: CVS Health requiring COVID-19 vaccines for clinical, corporate workers ] "The community services are organized by Unite Us, a leading social care coordination platform that is collaborating with Aetna to help some of our most vulnerable members more easily access social services within their community," Ferrick said. The Unite Us HealthTag pilot program is designed to have pharmacy employees help close lifestyle gaps for patients. "By analyzing Aetna Medicaid's claims data, we can identify patients who are filling their prescriptions at CVS pharmacies that are participating in this pilot program," she said.