AkzoNobel has become the first major manufacturer to launch recycled paint thanks to a ground-breaking partnership in the UK with resource management experts Veolia. Developed by the company's Dulux Trade brand, the Evolve matte emulsion is made from the waste of other people's paint tins in a bid to reduce the amount that goes to landfill. Once any leftover white paint has been reclaimed, it is sorted, filtered and refined by Veolia. It's then re-engineered with new paint by AkzoNobel and tested extensively to ensure that every tin meets the high standards expected from Dulux Trade. The final product contains 35 percent recycled paint. "We're always looking for new ways to drive sustainable innovation, cut down on waste and create a circular economy for paint – while offering our customers fresh solutions that don't compromise on quality," AkzoNobel's Chief Operating Officer Ruud Joosten said.