With a dominant market position in North American cereal, WK Kellogg Co will concentrate on enhancing its business execution and modernizing its supply chain. This is likely to yield better competitiveness, profitability and cash flow. WK Kellogg Co. will house a portfolio of leading brands like Kellogg's, Frosted Flakes, Froot Loops, Mini-Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi and Bear Naked. The company envisions 2024 net sales of about $2.7 billion and an adjusted EBITDA of roughly $255-265 million.