In addition to launching a $150,000 grant program to assist community sports and volunteers, Cadbury has released a limited-edition range of their classic Dairy Milk blocks to raise awareness of the issue. These A Cheer & A Half blocks feature Australian athletes and sporting moments, including Adam Goodes, Ash Barty, Daisy Pearce, Cedric Dubler, Mark Taylor, Sam Bloom, Simon Clarke, the Commbank Matildas, and The Wallabies.