We Are Social will work with the brands' social media managers, Sarah Winter at Virgin Atlantic and Stuart Chapman at Virgin Holidays. Virgin Atlantic and Virgin Holidays aligned their advertising accounts last year under Omnicom's Abbott Mead Vickers BBDO. The brands remain distinct, but now work under complementary marketing strategies. The appointment follows last month's decision by cosmetic retailer Lush to close some of its social media channels, having complained that it was "tired of fighting with algorithms".