BEUC, alongside its member organisations, has called on EU regulators to take swift enforcement action against Meta. "It is important for consumer and data protection authorities and the European Commission to quickly investigate Meta's latest policy and, if needed, take immediate and effective measures to protect consumers," Reyna added. This latest dispute highlights ongoing tensions between tech giants and European regulators over privacy and consumer rights. With Meta designated as a gatekeeper under the Digital Markets Act, the stakes are high, and further investigations could result in significant penalties for the company.