72. TIM DAVIE - BBC It took the BBC nine months to come up with the name of Tim Davie as its marketing director. The former PepsiCo man was originally approached for a similar role at ITV before turning it down and finally ending up at Auntie. Not one to operate in the limelight, Davie is going to have to get used to the glare of the media rapidly; his first task at the BBC will be to axe a quarter of its 480 marketing jobs as part of a drive to find £57m of savings. He may also have to deal with a wave of unrest from within the Corporation, given the number of internal candidates who were overlooked for his post. 73. JACQUI HILL - UNILEVER. As marketing development director of Unilever UK Home & Personal Care (formerly Lever Faberge), Hill is responsible for brands including Dove, Lynx, Sure, Impulse and Sunsilk. The transformation of Dove into a broad personal care brand used by 7.2m British women a week is undoubtedly the feather in her cap.