The new brand identity is the result of an extensive six-month process with one of the premier digital marketing agencies. Top-flight digital branding agency BVA, whose clients include billion-dollar brands like Red Bull and Kylie Cosmetics, was selected to lead the creative process. Direct selling industry leader Exigo was selected as the new digital platform (PaaS) to support order fulfillment, payments, commissions, reporting, Customer Relationship Management (CRM) and more. The complete product portfolio is now available through the site and the customer experience is seamless.