Alliance Data will help drive customer loyalty to the Academy brand by launching a private label credit card program informed by customer insights. Leveraging Alliance Data's digital and mobile expertise, the card program will feature a simple application process through Frictionless Mobile Credit. This innovative, patent-pending capability enables shoppers to apply for the Academy Sports + Outdoors Credit Card in a matter of seconds, anywhere in the store, through a text message and a few keystrokes. Shoppers who apply at the point of sale will also benefit from Alliance Data's Driver's License Instant Credit capability, which simplifies the application process through the scan of the shopper's driver's license.