In July 2015, when Suresh Narayanan took over as managing director and chairman of the Nestle's India business, the "fire was burning and bright." The fire he referred to was the credibility crisis the world's largest food products company suffered following allegations that its popular instant noodle brand, Maggi, contained monosodium glutamate, or MSG, in more than the permissible quantities. Nestle India destroyed stock worth Rs320 crore in the huge backlash.