However, asset sales are not a solution in themselves, and the risk is that Tesco sells high growth businesses to invest in more price cuts and promotions in Britain, which so far have done nothing to revive its fortunes. "You have a real conundrum," one sector banker said. "Investing in prices and promotions is just money down the drain," he said of the highly competitive U.K. grocery market. "Lewis has got so much on his plate, he will have to think about divestments.