"By combining curtain coating and blade coating, the newest version of MetsäBoard Classic FBB delivers more visual uniformity and brighter and more vivid images, which we believe is going to help our customers' products truly stand out on store and pharmacy shelves," says Maarten Florizoone, Vice President, Growth, Folding Boxboard. "It's kicking off a new era in folding boxboard." Energy consumed at Simpele mill to produce MetsäBoard Classic FBB has already been 89% fossil-free, and that number is estimated to reach 98% by the end of 2025. "The board is a big part of our customers' products, so if we don't push ourselves forward in our fossil CO 2 targets, our customers will have a hard time decreasing their Scope 3 CO 2 emissions and meeting their sustainability targets," Florizoone says. "I think this will set the tone for future developments both in and outside of the company. Somebody needs to lead the pack and this product will do that," says Florizoone.