Genius Sports Limited (GENI) has unveiled Edge, a first-of-its-kind automated pricing tool that enables sportsbooks to maximize profits across unlimited sports events and bets concurrently. Unlike today's industry standard risk management solutions which simply limit players and minimize losses, Edge is designed to unlock greater profit on every bet. By ingesting real-time liability and individual bet data, Edge dynamically recalculates odds at a fixture and market-type level, including betbuilder products. Every price recalculation is correlated, meaning odds for all related betting markets are automatically optimized for maximum profitability – making it a game-changer for sportsbook trading teams.