Ricoh's "Clickable Paper" pilot program was announced at Graph Expo in Chicago in 2012. The program encouraged publications and universities to leverage the next-generation cross-media applications to enable access to rich media content with one click. This was Ricoh's next step in the "Clickable Paper" evolution, and a key component of the company's "Print and Beyond" initiative at the time. Designed to empower users to leverage a wide array of rich media, the "Clickable Paper" service made it possible for Ricoh's pilot customers' users to access content such as social networks, websites, e- commerce sites and video clips by simply pointing and clicking a smartphone or tablet at any Clickable Paper-enabled printed surface.