Ericsson Connected Recycling (ECR) is a SaaS platform that offers traceability and trading of waste materials back into new products. The two technology pioneers are now combining their technologies to demonstrate how producers and retailers can monetize their waste as resources and significantly improve their environmental impact by enabling circularity instead of waste to landfill and incineration. Ericsson and Tomra will be showcasing this solution by tracking waste collection at HPE's Discover event (17-20 June 2024) in Las Vegas to demonstrate the potential of the combined technologies. Ericsson Connected Recycling is a SaaS platform powered by an HPE private cloud solution, enabling a transformation from "waste" to circular recycled raw materials that can be remonetized into Enterprise ecosystems. Marius Fraurud, Head of Tomra Collection says, "At Tomra, our mission is to drive circularity through innovative solutions.