"To do this, and to bring consumers back into neighborhood bars and restaurants that were hit exceptionally hard by the pandemic, we're stepping in to support critical awareness of the COVID-19 vaccine." Budweiser is planning to donate millions of dollars worth of its airtime throughout the year to the Ad Council and the COVID Collaborative, a coalition of experts in health, education, and the economy. Anheuser-Busch, the parent company of Budweiser, still has four minutes of advertising among its other brands during the Super Bowl.