Galaxy S III launch: Samsung welcomed the world's media to the global launch of its flagship Galaxy S III mobile device at London's Earls Court. Samsung then employed the services of singing star Pixie Lott to heighten interest in the product with a special appearance at the Samsung brand store in Westfield Stratford City in May, together with a launch event for lifestyle media at the Natural History Museum's Darwin Centre. The brand used the opportunity to promote a 'human' and 'nature-inspired' characteristics of the Galaxy S III.