Beyond Meat, like rival food tech startup Impossible Foods, has benefited in a boom in environmentally conscious eating. Targeting meat eaters, the company uses plant-enriched proteins to create products such as the Beyond Burger, which resemble the taste, appearance and texture of a beef patty. The global market for meat substitute products is expected to grow from $4.6bn today to $6.4bn by 2023, according to research by MarketsandMarkets. The company caught the eye of Tyson Foods, one of the largest livestock producers in the US, who invested in Beyond Meat in 2016.