"We continue to uncover illegal credit card add-on practices that are costing unknowing consumers millions of dollars," CFPB Director Richard Cordray said in a statement. "This is the tenth action we've taken against companies in this space for deceiving consumers." Some of the illegal activity by Citi goes back to as early as 2000, the CFPB said, and ended in 2013, and covers a range of products sold by Citi and third-party affiliates. In one allegation, Citi telemarketers were said to have sold consumers identity theft protection services with a 30-day "free" trial, when no such free trial existed; or signed up consumers for an add-on service when it was ambiguous whether the consumer actually said they wanted it. In another situation, Citi sold credit monitoring services when Citi wasn't performing such services at all, or were not actively monitoring a consumer's credit file with credit reporting bureaus.