The new mandate includes Standard Chartered's global markets across media planning, buying and strategy. The global strategy team responsible for cross-market campaigns will continue to be based in Singapore while local markets will continue to provide localised media services. "Dentsu came to the table with a deep knowledge of our business, our commitments and how we can drive growth from the media with an impressive service model and a team aligned to that value set," said Emma Sheller, global head of brand strategy and consumer, private and business banking marketing at Standard Chartered.