Major companies operating in the augmented industrial reality market are developing innovative technologies, such as Magic Leap's ActiveSphere concept UI in cars, to explore the potential of augmented reality (AR) for automotive user interfaces. Magic Leap's ActiveSphere concept UI is an augmented reality (AR) user interface that is designed for automotive use. For instance, in April 2023, Audi AG, a Germany-based automobile manufacturing company, launched Magic Leap's ActiveSphere concept UI in cars. It is based on the Magic Leap 2 AR headset and uses hand and eye tracking to allow drivers to interact with the UI without taking their eyes off the road. It is screenless, which eliminates distractions and improves safety. It is customizable, so drivers can choose the information and features that are most important to them. It also enhances efficiency and personalization.