Launched in 2019 by American Beverage, Every Bottle Back is an unprecedented initiative to reduce the beverage industry's plastic footprint by increasing the number of bottles that are collected and remade into new ones. Every Bottle Back brings together The Coca-Cola Company, Keurig Dr Pepper, and PepsiCo with leading environmental and sustainability organizations – World Wildlife Fund, Closed Loop Partners, and The Recycling Partnership – to support the circular plastics economy.