"The beverage business is in growth mode and aluminum is quickly becoming the material of choice for beverage can packaging, so we need to be prepared for increased demand as consumers recognize the many drawbacks of other, less sustainable packaging materials," said Greg Schlicht, senior vice president, global can sales at Novelis. "In addition, our customers are seeking to elevate package appearance and aluminum cans provide an ideal, 360-degree canvas for eye-catching, upscale graphics and product branding. We are committed to investing in innovation to maximize these opportunities."