Shopify says it will keep adding users this year. The new services are meant to make the company's platform "more powerful," said Harley Finkelstein, Shopify's president, in a statement. "We're confident these updates will continue to make it easier for our merchants to do what they do best and focus on scaling their businesses," he said. Away from AI, the company will give Canadian merchants access to a program which allows them to set more precise budgets for social media campaigns and only charges them if new customers make purchases.