Nextdoor CEO Nirav Tolia—who grew up in Odessa, Texas of "Friday Night Lights" fame and based the site on the type of bulletin boards found at Laundromats and supermarkets—believes that his business will be able to succeed where other hyperlocal efforts have stumbled. Mathew Ingram writing in Gigaom on "What Nextdoor is doing right with hyperlocal and what Patch is doing wrong," suggests that the major difference between the two projects is that Nextdoor requires people to prove their identity. What he also mentions briefly, and what could be key to its future success, is that the Nextdoor model is less expensive than Patch, which hired an editor for every community. (It's now also considering lower cost alternatives in its efforts to become profitable.)