It is unbelievably foolish of Lumber Liquidators to do this because it's provably false (CEO Rob Lynch on the company's recent conference call admitted that "We know that [CARB's] tests on some deconstructed samples have had elevated levels [of formaldehyde]…"), and thus it dramatically increases the company's legal liability and reputational damage. So why is Lumber Liquidators doing this? It can only be the result of pure desperation. They're violating the first rule of holes: when you're in one, stop digging ! But nooooo, they're digging themselves deeper and deeper with reckless decisions like this.