In the first quarter, the company introduced more than 100 new products, including extensions of its Chex, Nature Valley and Fiber One brands. The company said it plans to put its "full advertising support" behind those new items in coming months. Jon Nudi, who heads the company's snack food division, said General Mills will also keep rolling out new products that feed the growing appetite for "better-for-you" snacks, such as those that have protein or fiber. That will build on the company's purchase of Food Should Taste Good, a natural snack foods company, earlier this year. For its fiscal 2013, General Mills expects costs for ingredients to rise by 2 percent to 3 percent. That's far lower than the 10 percent increase last year. With its costs inflation easing, the company said sales volumes should recover. The company stood by its 2013 adjusted earnings outlook of $2.65 per share. Shares of General Mills rose 50 cents to $39.81 in morning trading.