In the past 9 months, Samsung's mobile division diminished its profits by a whopping 64 percent. A few years ago, Samsung was at the top of the hill as the undisputed market leader in smartphones. Today the former champion is facing tough competition not only from traditional rival Apple, but from Chinese smartphone manufacturers as well. Xiaomi, Lenovo, and Huawei have taken over the lead in the China, the largest smartphone market on the globe. In just a year, Samsung has seen its market share in China reduced to 9% from 17%.