MultiChoice is of the view that eMedia failed to provide evidence to support its loss of income claim, and that even if they were to lose advertising revenue as a result of no longer being carried on DStv, there is no evidence that MultiChoice would capture all or even a significant proportion of the advertising revenue as claimed by eMedia. The free-to-air broadcaster further argues that removing eMedia from the lucrative DStv platform, which offers access to a population group with higher LSM, will not only harm its business, but it will also ensure that advertisers have fewer alternatives to reach this target market. The company wants the Competition Tribunal to grant it a six months interim relief order pending the final determination of its complaint to the commission.