"I believe, in the current bleeding environment, it would be very hard to get new investors into IDEA as going forward they will need huge money for capex to expand and upgrade technology and if money doesn't come in, peers would take undue advantage and lead to loss of opportunity to Vodafone Idea," said Prashant Tapse. The Motilal Oswal Financial Services said Vodafone Idea will have to increase their tariff to have higher ARPU to be in the game and avoid any major market loss.