The idea is to get people to absorb advertising by having them actively participate. And there are some signs that it's working: The bank received more than 700 submissions for its "build a billboard contest" on Facebook in a recent six-week span, and has gotten 16,000 new members on Facebook (up from a few hundred) during the same period from a related donation program in which people were invited to vote via Facebook on the bank's choices for charitable contributions. The bank's latest advertising program evaluates local non-profit and school projects for grants via its Facebook page. That program has attracted 2,000 new "likes" and 10,000 votes in the past week. The answers to the "what non-local banks don't know" queries are meant to be funny and memorable more than actual detailed answers, or even accurate — it's certain that the local national bank branch managers know local landmarks.