In its press release, Pantone states: "From chocolates and champagne to soda and stilettos, the past year has been wrought with cases of counterfeiting, deception and consumer confusion – all tied to the ubiquitous colors that uniquely identify brands. Cadbury and Veuve Clicquot were involved in high-profile legal battles to own their brand colors, while Christian Louboutin fought to trademark its signature red soles. With color so critically tied to brand identity, inconsistent brand color can lead to a lack of consumer confidence and lost sales." With PantoneLIVE, designers and brand managers will have a secure, cloud-based repository in which to store critical color information such as off-the-shelf Pantone colors and custom color formulas used in their collateral and messaging. As with all cloud services, the main benefit of PantoneLIVE is that users around the globe all have access to the same color information at any time.