TDCX, an New York Stock Exchange-listed digital customer experience (CX) solutions provider for innovative technology and other blue-chip companies, has launched its first Digital CX Center of Excellence in Singapore. Located at TDCX's headquarters in Singapore, the centre will focus on leveraging technology to develop CX solutions that enable hyper personalised, seamless and secure customer engagement in both physical and virtual environments, such as in the metaverse. Through the centre, TDCX will pilot and validate new CX models and the supporting emerging technology architecture, to develop practical real-world applications and use cases. Laurent Junique, founder and CEO of TDCX, said CX has become a strategic differentiator for businesses and a key enabler for the growth of the digital economy in today's experience-driven marketplace.