Citrix is taking this advice to heart: it's better to show than it is to tell. The Citrix Virtual Computing Demo Center was one of several announcements by Citrix and its vendor partners at the event the week of May 10, 2010. The demo center lets channel partners prepare for a demo and provision a virtualized environment in minutes as they take the message of the benefits of desktop virtualizaiton to customers. Tom Flink, vice president, Worldwide Channel and Sales Strategy, calls it DDMD: demos, demos and more demos. "Demos are your strategic weapon." (VMware is following a similar tack with its VMware Express demo truck that is touring the country this year.) Mick Hollison, vice president of Desktop Marketing at Citrix, says partners have been demanding a simpler demo capability. The Citrix Demo Center is an easy-to-use, high-performance, cloud-based virtualization environment used to demonstrate Citrix desktop virtualization and virtual computing solutions.