Personalisations are the touches that a customer requests to make the model more suited to their tastes, both inside and out. Ferrari said pricing power also contributed to what it called exceptional second quarter results -- when its adjusted EBITDA grew 32% to 589 million euros, sustained by demand for the Daytona SP3, the 812 Competizione and the SF90 models. "Our order book remains stunningly high across all geographies and the full product range thanks to a robust order intake," Vigna told analysts in a post-earnings call. The second quarter saw first deliveries for the new 'Prancing Horse' 12-cylinder Purosangue four-door, four-seater, whose prices start from around 400,000 euros. GOING ELECTRIC IN 2025 Vigna said Purosangue, which means Thoroughbred in Italian, was in a ramp-up phase and would stay below 10% of Ferrari's total production this year. He added Ferrari was planning to continue taking orders for the model, for which waiting lists already extend to 2026. "It's going very well.