Panache. Crucially, desirability. And then, the Swedes dialled it up a notch with the introduction of the all-new XC90 SUV about three years ago. From design to driving dynamics, the new XC90 looked fresh, felt fresh and drove with renewed vigour. The upward movement on the desirability scale started by the big SUV continued with the introduction of the new XC60 in December 2017. And now, poised in the wings for its Indian debut is Volvo's first ever premium compact SUV, the XC40. What's new? Everything. You see, Volvo has never had a premium compact SUV in its portfolio ever before. This is also the first time in the history of the Swedish manufacturer that it will offer a choice of three SUVs to customers worldwide. The XC40 is the first of the vehicles to be built on Volvo's new modular vehicle architecture, which the company calls CMA (Compact Modular Architecture) and has been co-developed with parent company Geely.