A little over a month after Paperchase collapsed, WHSmith is looking to leverage fresh opportunities created by the former's collapse, with new high-end stationary stores. The British news, books and stationary retailer will launch 'Curi.o.city' stores in Gatwick Airport (on 16 March) and at St Pancras International (by April 2023). These standalone outlets will offer gifts, stationery and souvenirs from third party brands. How many Britons shop at WHSmith? When it comes to high street retailers purchased from in the past three months, data from YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - shows that 14% of the general British population has purchased goods from WHSmith in the past three months.