Kraft Heinz also built an in-house advertising agency that won awards for its campaigns. He also moved to strengthen Kraft Heinz's portfolio by selling off weaker brands, reducing exposure to commodity costs and avoiding competition with store brands. He used the proceeds of selling the natural cheese and nuts businesses in 2020 to pay down debt, fund growth investments and mitigate cost inflation. Kraft Heinz caught a huge break when pandemic lockdown orders shuttered restaurants across the country, forcing consumers to stock up at grocery stores.