She spearheaded Barbie's transformation into the No.1 Global Toy Property (2020, 2021) and No.1 Global Doll Property (2020–2024). Lisa has also led the charge in defining Barbie's global social mission, launching the Barbie Dream Gap Project in 2018, a multi-year initiative empowering over 25m girls by leveling the playing field. The Women Making History Awards Gala will celebrate extraordinary trailblazing women, such as those previously honoured like Rita Moreno, Maya Angelou and Katherine Johnson—all of whom have also been celebrated by Barbie with dolls made in their likeness—who have made profound contributions and inspire the next generation of leaders, change agents and history makers. By honouring companies like Mattel, NWHM hopes to encourage more brands to take meaningful action to advance gender equity and representation, creating a lasting impact for future generations.