Winners included GoTyme Bank's Debit Card Program for Best Product Program, RCBC Diskartech for Best Brand Program, RCBC ATM GO for Best Electronic Channel, RCBC Pulz/Digital for Best Program in Digital Marketing, GoTyme Bank's Phygital Model for Best Financial Inclusion Program, and BPI Sustainability Awareness Month for Best Sustainability Drive, emphasizing the commitment of banks to innovation, consumer education, positive customer experiences, and accessibility to financial services. Launched in 2014, the biennial BMA aims to showcase and encourage banks to present their brand, marketing, and customer-centric programs, with BMAP's program partners including the BSP and the Financial Sector Forum, and sponsors such as BPI, Standard Chartered Bank, Security Bank, RCBC, and Maybank, while PwC Philippines/Isla Lipana and Co. served as the official tabulator. BMAP President Mai Gacilo Sangalang highlighted the awards' significance in promoting excellence in bank marketing and communication practices, contributing to building public trust in the banking sector.