SAB has had the lion's share of the market in South Africa for a long time producing popular brands like Castle Larger, Carling Black Label, and Lion Larger. Distell came in and tried to compete with SAB but found that they did not have a marquee product that would make a dent into the brand loyalty that the SAB brands enjoyed. With Heineken, you now have a popular global brand going up against popular local brands and one can argue that Heineken is just as well-known globally as Castle is locally. Heineken should focus on developing another marquee product that would diversify their portfolio in the same way that SAB has diversified theirs. Is Windhoek strong enough?