There's an undeniable "cool factor" about Teslas, though, that's unlikely to dissipate in five years. Even its futuristic Cybertruck -- a subject of immediate ridicule after its 2019 reveal -- has posted strong preorder numbers. Now, preorders aren't sales, but clearly Tesla is a popular brand. In fact, according to Brand Finance's annual global brand report, it's the fastest-growing brand in the world in terms of value, worth $12 billion in 2019, a 65% increase over 2018. And with the company preparing to open new Gigafactories in Shanghai and Berlin, Tesla should be able to ramp up production to meet the demand that comes with a valuable brand name.