"Now is the time to get the message out there in a louder way," said Kim Gallagher, executive director of marketing and customer success at Nuuly. "We now have the capacity to take it up a notch, to get out there on more channels and remind people that renting is an option and that Nuuly is the option." Rolling out today, the new campaign introduces a new tagline "Buying is normal; Renting is Nuuly." A series of spots showcase the brand's reusable rental totes as talking puppets. In one 30-second ad, a woman and her tote have a screaming good time talking about their shared closet. In another, two subway-riding bags discuss the upcoming events for which they're renting clothes.