On March 10, Bloomberg ran a story regarding a voluntary recall of La Roche-Posay Effaclar benzoyl peroxide acne treatment due to the presence of benzene, "L'Oréal Recalls Acne Treatment on Cancer-Linked Chemical," sparking a blitz of scare headlines in publications like Fortune and Newsweek, creating a domino effect of fear and confusion on social media. Influencers on Instagram and TikTok spread the fear in posts rife with misinformation from headlines like The Daily Mail: "'Do not use' warning issued as popular face cream is urgently recalled due to contamination with cancer-causing chemical." What you won't read in the recent coverage is that L'Oréal recalled a single lot of Effaclar due to expire next month. Also, this was a retail recall, not a consumer recall, so no, Daily Mail, there was no "'do not use' warning" nor was the face cream "urgently recalled."