Buffer ETFs also typically see lower redemption requests during times of heavy market volatility. "BlackRock (NYSE: BLK ) is not early - and actually is a little late - to the buffered ETF game, but with (the company's) size, reach, and marketing machine, it has a fair chance of catching up with and surpassing earlier market entrants," said Michael Ashley Schulman, partner and CIO at Running Point Capital Advisors. "Launching buffered ETFs now, when the market is near all-time highs and many investors are nervous - especially with inflation, upcoming elections, and expanding debt - could be especially fortuitous for them," he added.