HelloFresh is set to list on the Frankfurt Stock Exchange with the help of Deutsche Bank ( DB - Free Report ), J.P. Morgan Chase ( JPM - Free Report ), Morgan Stanley ( MS - Free Report ), and others. "The public listing marks the next logical step to further expand our business, to secure our position as the leading global player and to pursue our long-term growth strategy," HelloFresh co-founder and CEO Dominik Richter said in a company release. HelloFresh clearly plans to buck the trend that saw investors dump Blue Apron's stock, which has been cut in half since going public this summer. Now let's take a look at HelloFresh so potential investors can gain a better understanding of the recipe-kit delivery company as it nears its first days of trading.