TD Cowen analyst Bryan Bergin maintained the bullish stance on the company's stock, offering a "Buy" rating on 28 th January. The analyst noted the stability of Visa Inc. (NYSE:V)'s core consumer payments business, with strength in holiday spending throughout travel, retail, and entertainment sectors. Furthermore, the analyst highlighted the company's robust performance in Q1 2025, aided by a 16% increase in cross-border volume and higher-than-anticipated international transaction revenue and value-added services.