PERSOL's refreshed brand reflects a clear response to this shift. Its services span agile hiring, digital-first recruitment, reskilling support and regional talent mobility — giving clients a future-ready talent strategy designed for speed, scale, and sustainability. From Legacy to Future-Focused Workforce Transformation Although the brand name has changed, PERSOL's mission remains rooted in local partnerships. Since introducing the PERSOL brand in 2016 in Japan — followed by PERSOLKELLY across Asia-Pacific, the leading HR Solutions company has accelerated its regional growth and presence. The brand change enhances PERSOL's ability to connect local insight with regional scale — helping organisations and professionals navigate a workforce landscape defined by transformation, technology, and talent mobility.