Chicago-based MillerCoors brand Coors Light partnered with 100 Black Men of America Inc., a national organization committed to enhancing educational and economic opportunities for African-American men, for the Coors Light Ice Cold Leader program that will recognize exemplary community ambassadors. "We're very excited about this new program and collaboration with 100 Black Men of America," said Larry Waters, director of multicultural relations for MillerCoors, in a statement. "The mission of 100 Black Men aligns with our own core values as we collectively work to help develop and recognize the next generation of African-American leaders in our communities." Consumers from across the country can vote for nominees from Atlanta, Baltimore, New Orleans, Baton Rouge, La., Birmingham, Ala., and Mobile, Ala., who were selected based on their ability to lead by example, motivate others and create or inspire positive living and innovation with a lasting effect on their communities, the company said.