J.C. Penney has made a valiant turnaround effort, but is the stock worth buying at its $7 share price? Jim Cramer knows that J.C. Penney is really are trying, but would a $61 Macy's make more sense? In order to gain a clear understanding, let's take a look at the retail climate and see if it is really worth it. Investors find J.C. Penney attractive, simply because it is $7 and they think they cannot lose at that price. CEO Mike Ullman is still trying to clean up the mess of previous management by rebuilding customer trust through the introduction of inexpensive private label brands and by focusing on building morale. "Put simply, Ullman and company did a remarkable job on all fronts," said the "Mad Money" host.