In late January, TikTok user Ariana Vitale posted about products that supposedly look and feel just like Lululemon apparel—at a fraction of the cost. Vitale's first tip was a lookalike product, or "dupe" for duplicate, for Lululemon's Groove Super High-Rise Flare Pant. Instead of Lululemon's retail price of $90, the dupes Vitale were hyping were $20. Her post has more than 955,000 views. Vitale is far from the only TikToker posting about Lululemon dupes—and dupes have become a style and trend all on their own. In the past, buying imitation products was mostly done on the sly, with an aim to pass it off as the real thing. Now, primarily among Gen Z, finding and flaunting dupes have almost become a sport, with its own media coverage. Teen Vogue posted an article in January headlined, " 11 Best Lululemon Dupes on Amazon.