Deckers Outdoor Corporation DECK appears strong on the back of its robust omni-channel expansion endeavors, HOKA ONE ONE brand, and impressive customer-centric product and marketing strategies. The company's focus on expanding brand assortments, introducing a more innovative line of products and restructuring initiatives are added positives. Impressively, the Goleta, CA-based company's shares have surged a whopping 61.9% over the course of a year and outshone its industry's 34.5% rally.