Handmade at Amazon has been a thorn in Etsy's side since its launch two years ago. While Etsy struggled with accusations that its marketplace had become replete with counterfeit and mass-produced products, Amazon established a strict hand-made credo from the get-go. Another symbolic blow was crafts maven Martha Stewart passing over Etsy when she left eBay for the Amazon site. Handmade at Amazon has expanded apace, moving into five European countries last fall to take on Etsy overseas.