Claims Amazon, "the result of these intentional efforts is the deception of Amazon's customers and unfair competition with sellers on Amazon's marketplace." Unfortunately for Amazon, review abuse has become so common that the company had no choice but to start these sorts of crackdowns. While once a valuable way to vet a product's worthiness, many of today's shoppers don't trust Amazon's reviews, given that so many seem to be fake, or at least biased. Amazon also recently banned incentivized reviews tied to free or discounted products from its site.