Aerie currently operates approximately 190 stores in 13 states, including the recent expansions into new markets of Denver and Hawaii. The company sees an opportunity to increase this number to 300 plus stores over time. While weak mall traffic and a soft macro environment have negatively impacted other brands, Aerie has been gaining market share. According to Jen Foyle, Global Brand President of Aerie, the company wants to be "a real player in the intimates sector."