"Barbie reflects the world girls see around them. Her ability to evolve and grow with the times, while staying true to her spirit, is central to why Barbie is the number one fashion doll in the world," Mattel President and CEO Richard Dickson said in a statement. "We believe we have a responsibility to girls and parents to reflect a broader view of beauty," added Evelyn Mazzocco, senior vice president and global general manager of the Barbie brand. Mattel is not the first doll maker to shatter the mould of what pretty means. In late 2014, graphic artist Nickolay Lamm introduced a doll named Lammily, which features what the company calls standard human body proportions. In 2002, Tonner Doll came out with one called Emme, after the plus-size model who went by that name. The new Barbie looks should help Mattel boost declining sales of the doll - down for three straight years and by 16 percent in the first half of 2015.