Four, closing the digital competitiveness gap. With low-cost programming becoming less essential to the service model, Infosys and its peers must find new ways to regain a competitive position. Historically, the banking and financial services and telecommunications industries accounted for half of the revenues of the Indian IT sector. The future demand growth is from other industries, such as retail and healthcare, with greater needs for "digital services": Solving core business problems by harnessing the emerging digital technologies. International IT competitors with business consulting operations have closer ties to these emerging client segments and are better configured to play in this new space.