Ralph Lauren has been efficiently capitalizing on the shift in consumer shopping patterns to online portals amid the pandemic through the expansion of its digital and omni-channel capabilities. The company has extensively invested in mobile, omni-channel and fulfillment to support growth in online demand. Consequently, the company's digital revenues in second-quarter fiscal 2021 grew year over year in mid-teens and recorded double-digit growth in all regions. Notably, Ralph Lauren's increased focus on home and loungewear in sync with consumers' changing preferences along with the expansion in connected retail offerings has been contributing to digital sales. Further, its omni-channel services, including digital clienteling, Buy Online Ship from Store, curbside pickup, contactless delivery and mobile checkout options, bode well.