The final item on the congress programme was the keynote speeches describing "Examples of products under market preparation" by Dr Peter Gebhard, Audi AG; Markus Krieg, BMW AG; Dr Christine Haller, Daimler AG; Christof Kellerwessel, Ford-Werke GmbH; Dr Christian Kunstmann, Adam Opel AG; and Thomas Lieber, Volkswagen AG – followed by a panel discussion.