In early November, Toledo, Ohio-based ProMedica sold its home health, palliative and hospice business for around $710 million to Gentiva Health Services, a hospice company backed by Humana and private equity firm Clayton Dubilier & Rice. Most ProMedica hospice locations will rebrand to Heartland Hospice by the end of 2023, with home health locations rebranding to Heartland Home Health in early 2024, and its palliative care business rebranding to Empatia Palliative Care, according to a Nov. 1 release. The sale comes after ProMedica temporarily paused its hospital-at-home care in late September. Around the same time, Roseville, Calif.-based Adventist Health shut down its at-home care services for good, which had initially launched May 2020. Layoffs have also been an unfortunate part of the continued home health business offloading.