Ralph Lauren linked up with four leading experts in different fields to create the new system. The company worked with materials science company Dow, sustainable garment and fabric finishing company Jeanologia, textile dyes and chemicals specialist Huntsman Textile Effects, and global technology leader in dispensing and mixing solutions, Corob. As part of the first phase of Color on Demand, Ralph Lauren used Ecofast Pure Sustainable Textile Treatment, a pre-treatment solution developed by Dow for cotton textiles. When used with existing dyeing equipment, Oecofast Pure uses up to 40 percent less water, 85 percent fewer chemicals, 90 percent less energy and has a 60 percent reduction in carbon footprint compared to traditional cotton dyeing processes, according to Ralph Lauren. Ralph Lauren is integrating this process into its supply chain and will launch products using this technology later this year.