Speaking on HMSI's commitment towards building a collision-free India, Vinay Dhingra – Senior Director, HR, Admin, IT & Corporate Affairs, Honda Motorcycle & Scooter India said, "At HMSI, we strongly believe in nurturing the future road users – children by imparting essential road safety knowledge to them. Our mission is to cultivate a positive mindset among youngsters, instilling in them the understanding that road safety is cool and is a gateway to discipline in life. As we aspire to build a society that places road safety at the forefront and values responsible conduct on the roads, we are committed to empowering and educating the next generation of riders about the crucial significance of safe road usage. To promote this mindset, HMSI has taken the initiative to launch an extensive nationwide road safety awareness campaign."