Bob Martin, president and chief executive officer of THOR, emphasized the importance of this restructuring in response to industry trends. "Through the current downcycle, our companies focused on appropriate brand rationalization and right-sizing their product lineups to meet the current market conditions and customer demands. This restructuring takes the idea of rationalization for optimization to the next level as we considered the impact of the evolved marketplace in the U.S. RV market, which includes significant dealer consolidation. This move aligns Heartland with Jayco's proven track record of optimized operations, a strong competitive brand offering, and customer service. As we have previously discussed, Heartland has faced recent challenges in these areas while Jayco, under the leadership of Ken Walters, has demonstrated consistent excellence in each area. Aligning key Heartland brands under the Jayco umbrella creates potential to maximize the performance of those brands.