The beverage giant said it leads the industry by incorporating 10% recycled plastic in soft drink containers in the United States. Less than a third of plastic beverage containers are being recycled each year, and only 12% of public spaces are equipped with recycling receptacles, according to the company. PepsiCo has also entered into a partnership with Keep America Beautiful (KAB) to encourage community involvement in the program by engaging nearly 600 local KAB affiliate organizations in communities nationwide. "It takes only a small change in behavior to make a big difference for our planet. If every household in the U.S. recycled just three more plastic bottles a month, we could divert more than 23 million pounds of plastic from our landfills each month and increase the amount of recycled plastic used to manufacture new bottles," PepsiCo's Jeremy Cage, head of the Dream Machine recycling effort, said in a statement.