Commenting on the campaign, Mr. Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, "'Rag Rag Laal Hai' is far more than a campaign — it is a heartfelt expression of gratitude and connection. It represents the spirit that runs through every Mahindra tractor, and more importantly, through every individual who is a part of the Mahindra family — our farmers, our channel partners, our employees, and their families and the progress we have built together over four decades. The colour red, which adorns Mahindra tractors, symbolises not just our brand identity, but the passion, strength, and leadership that drives us to serve India with pride and our purpose."