Cyber threats, data breaches and high-risk vulnerabilities have continued to dominate the first half of 2014. This is according to Trend Micro Incorporated's second quarter security roundup report, Turning the Tables on Cybercrime: Responding to Evolving Cybercrime Tactics. The severity of these attacks intensified against financial and banking institutions as well as retail outlets. Total attacks have exposed more than 10 million personal records as of July 2014 and strongly indicate the need for organisations to adopt a more strategic approach to safeguarding digital information. These incident attacks in the second quarter affecting consumer's personal information included theft of data such as customer names, passwords, e-mail addresses, home addresses, phone numbers, and dates of birth. These types of personal privacy breaches have affected organisation's sales and earnings while leaving customers unable to access accounts and dealing with service disruption.