The integration of mobile, social and analytics capabilities with Salesforce's core clouds, and the ability to vertically tailor these offerings, positions the portfolio as ideal for enabling enterprises' digital business transformations. Acquisitions help Salesforce quickly fold advanced analytics into its portfolio Embedding analytics into Sales Cloud, Service Cloud and Marketing Cloud makes Salesforce's portfolio stickier and empowers business users to do more on their own — without the help of a data scientist or business analyst. Starting with the acquisition of relationship intelligence vendor RelateIQ in 2014, Salesforce has been increasing its analytics functionality through acquisitions. RelateIQ became the basis for Salesforce's newer SalesforceIQ offerings. PredictionIO, developer of an open-source machine learning server, was acquired by Salesforce in February to improve the machine learning capabilities in SalesforceIQ.