Hosted best ever WWDC last month, 20 million people watched keynote live. 2:01 pm : CEO Tim Cook and CFO Luca Maestri will be participating. Former CFO Peter Oppenheimer stepped down and will retire later this year. 2:01 pm : The earnings call is now beginning. 1:58 pm : Apple has generated $140.6 billion in sales across the first three quarters of fiscal 2014, more than $7 billion ahead of this time last year. It nearly guarantees that Apple will again set a yearly revenue record with company projections projections putting yearly revenue between $177 and 180 billion. 1:54 pm : Average selling prices: Mac - $1,255; iPod - $151; iPhone - $561; iPad - $444 1:52 pm : Apple's stock price is down slightly after hours, dropping to $93.95 after a close at $94.72. 1:49 pm : Apple's earnings call should begin in roughly ten minutes.