The average American consumer may soon be seeing a whole lot more of Goldman Sachs. The Wall Street bank is in talks to buy personal-finance startup Clarity Money, Bloomberg News reported on Wednesday, a move which follows its recent acquisition of another startup, credit-card company Final. This all fits in with its broader plan to add $5 billion in revenue by 2020 in part by bolstering its consumer bank, known as Marcus. So, too, does news that Goldman Sachs Group Inc. is in talks to offer loans to Apple Inc.'s shoppers, according to the Wall Street Journal.