With India's alcobev market continuing to grow into one of the largest globally across categories, we will look to his expertise and guidance to lead our strategic marketing in a direction that meaningfully connects and resonates with our audiences across the country." Commenting on his newly appointed role, Mahesh Kanchan said, "I am thrilled to embrace the opportunity to enhance both the established and new age brands within the Bacardi portfolio across India and neighboring markets. I look forward to amplifying Bacardi's consumer-first marketing efforts to bring fresh and meaningful experiences that resonate with our audiences and drive meaningful growth to continue elevating our brand presence." Kanchan holds an MBA from the Jamnalal Bajaj Institute of Management Studies, Mumbai, and a bachelor's degree in commerce from Narsee Monjee College of Commerce, Mumbai. He has also pursued a Leadership Development Program from the prestigious London Business School.