Both sides will provide advisory support to design SMEs-led trade strategies and business solutions and promote women traders' role in trade facilitation with empowerment programmes and initiatives. The parties will then promote joint services and solutions and jointly participate in events, conferences and workshops in customs digitalisation, trade facilitation, ports, maritime and logistics. Furthermore, they will share experiences, networks, capacity building and training on key areas of trade facilitation and customs excellence. Captain Mohamed Juma Al Shamisi, Managing Director and Group CEO – AD Ports Group, said: "We're extremely excited to be the first ports and logistics entity to sign such an MOU with ITC, demonstrating AD Ports Group's value proposition.