From the moment he was named chief operating officer and heir apparent to the top spot at Ford Motor Co in February, Jim Farley has touted the growth potential of its commercial vehicles. But it's not just more trucks and vans that Farley wants to sell. As Farley prepares to takes over as chief executive on October 1, he is betting Ford can transform its commercial vehicle business to generate recurring revenue through sales of services that take advantage of the software, data and connectivity in its F-Series pickup truck and Transit vans.