Apollo Tyres has launched an awareness campaign for brand Vredestein in India. Targeted towards the auto enthusiasts, the campaign aims to raise awareness on the performance of the Vredestein brand. "Vredestein is synonymous with premium styling and ultra-high performance tyres. We are looking at promoting these qualities of the brand, along with its heritage and legacy, which is winning hearts of the consumers, through this campaign, which is being rolled out across mediums," Satish Sharma, president, Asia Pacific, Middle East and Africa, Apollo Tyres Ltd, said on the launch of the campaign.