Three years after rolling out a bank-wide transformation programme, RHB Singapore is reaping the rewards by becoming a critical part of a client's financial journey. A revamp of the business model with an emphasis on digitalisation, a full branch network refresh and a mobile-first approach to banking, has ushered in impactful changes at the bank. With over 60 years of operation in Singapore, RHB Bank has become a key player in the city state's financial services industry, having quickly distinguished itself through its success in delivering excellent services to its clients. The focus on client experience has received an even bigger impetus over the past few years as the bank embarked on a digital transformation of its business. The result was RHB Singapore being awarded the Best Retail Bank for a Frictionless Banking Experience in The Digital Banker's 2023 Global Retail Banking Innovation Awards. RHB has executed several strategic moves successfully.