If nothing else, the fact that Apple has achieved the largest market capitalization of any stock in the market has reduced its future growth potential to some extent. Yet the iPhone maker has continued to increase its free cash flow, securing funding necessary for its double-digit percentage dividend increases each year. Some criticize Apple's failure to deliver revolutionary innovations in recent years, but the company has effectively taken advantage of still-strong demand for its mobile products and has sustained customer loyalty with incremental evolutionary changes to the devices over time.