There are several recycling initiatives out there, looking at how to recycle different products. That is always good to observe and hear about. For example, some companies are making efforts to solve their own packaging problems. Recently, the huge brand name of Kellogg's announced a scheme whereby Pringles tubes can be posted to TerraCycle using freepost labels. Additionally, Colgate and TerraCycle have announced the launch of a Colgate oral care recycling programme, which is an interesting development. At face value, they seem to be good initiatives, but then confusion enters the dialogue.