Commenting on the dynamic shifts in consumer preferences and the changing landscape of the gin market, Mr. Amar Sinha, Chief Operating Officer of Radico Khaitan Limited, expressed, At Radico, we consistently strive to remain at the forefront of evolving trends, driven by our commitment to delivering unparalleled experiences to our consumers. The inclusion of Jaisalmer Indian Craft Gin in our portfolio exemplifies our responsiveness to the dynamic preferences of connoisseurs in the realm of spirits."