This allows the company to show its clients how they can become more efficient and competitive with the newest solution. In this sense, Teleperformance hopes to reinforce its position as a value partner to companies that can leverage customer insights. Teleperformance believes that the business model that its competitors are using will not be sustainable and is positioning itself to gain market share in the long term. As such, Teleperformance focuses on strong service-level agreements (SLAs), instead of costs. e-Performance is being offered as a modular solution, through which clients can choose what part they want/need (buzz monitoring, insights, engagement) in accordance with their strategy. Clients have the option to fully outsource social media care to Teleperformance, or they can only hire part of it. Teleperformance is already known for its unique approach to the market, and with e-Performance, it is reinforcing this brand image.