Axis Bank has rolled out its ' Dil Se Open – Aapke Liye' brand campaign with an aim to reaffirm and showcase the bank's human value proposition to its customers. Created by Lowe, the campaign showcases five films inspired by real-life stories of the bank's employees who have lived up to their Dil Se Open promise. As per the company, these stories are a genuine testament to the work ethos of Axis Bank's employees, driven by the idea of doing something more meaningful every single day.