The craze surrounding MediaTek is its use of AI to grab a larger share of the smartphone business. MediaTek's new Dimensity 9300 chip is seen as a game-changer that will help it grab market share from Qualcomm in the high-end mobile market. Analysts have boosted estimates for MediaTek's earnings per share by +13% since the end of July, while short interest on the stock has fallen from a high in June. Analysts have also boosted their price targets on MediaTek by +27% from a July low.