Randstad Sourceright launched a data aggregator in the United States last year and is now bringing it to Asia. "The market for RPO is getting a lot more sophisticated," says Edmonds. "What I've seen in the five years I've been here is that the knowledge base of our buying community has increased dramatically. We haven't gone through the generational growth of the U.S. and Europe. We've jumped from Gen 1 to Gen 3 in a short period of time. Our buying community is getting very sophisticated; they want additional service lines like recruitment marketing, employer branding, and employee assessment. So RPO has moved away from just recruitment and is moving into a broader HRO environment." A Transformational Year for Asian RPO Reinforcing the move of RPO firms into the broader HR space has been a wave of corporate consolidation that started two years ago as large American companies acquired smaller Asian players that have better knowledge of the local markets.