Shoppers will also get to experience the largest Debenhams in the world outside the UK. A three-floor celebration of fashion and style, the new Debenhams store offers a total of 150 brands, including 40 new fashion brands and 20 new cosmetics brands, including full assortment counters for Tom Ford, Huda Beauty and Urban Decay. Expansion into The Avenues Phase IV is part of an ongoing growth story for Alshaya, which today operates more than 3,900 stores in the Middle East and North Africa, Russia, Turkey and Europe, across retail sectors that include fashion & footwear, food, health & beauty, pharmacy, optics and home furnishings. The full choice of brands being delivered to customers by Alshaya at The Avenues Phase IV expansion is: