Onto the third piece of this formula, which is Deposit Return Systems (DRS). DRS has been proven to be the most effective and sustainable way to retain the value of materials over and over again, with recycling as a last resort. A DRS is a system whereby consumers buying a product pay an additional amount of money (a deposit) that will be reimbursed upon the return of the packaging or product to a collection point. The system is based on offering an economic incentive for consumers to return empty containers to any shop to ensure that they will be reused or recycled. For beverage containers, these systems are already operating in more than 40 regions worldwide with great results. For now, DRS offers municipalities a proven methodology for capturing close to 90% of beverage packaging consumed, which is the target required by EU law for 2029. Ideally, DRS should prioritise reusable glass containers, but they can also be used in the short/mid-term to capture recyclable PET bottles.