"We have a responsibility to ourselves, and to our customers to address the significant environmental and social challenges we face as a society. Our vision is to be the most sustainable protein company on earth." Maple Leaf's sustainability program is built on four guiding pillars - Better Food, Better Care, Better Communities and Better Planet. Highlights include: Better Food Maple Leaf Foods is actively addressing consumer demand for "real food" by reducing artificial ingredients, and sodium levels, leading in production of meat and poultry raised without antibiotics and continually advancing leadership in food safety. In 2018, the company took its flagship Maple Leaf brand and boldly removed the things people don't recognize or don't want in their food. The company is also broadening its reach into protein alternatives through its Lightlife and Field Roast brands. Better Care Maple Leaf Foods has strong values that deeply define its culture and how it operates.