The alliance will promote Pride curated programming available to stream on HBO Max during the month of June. The partnership reflects TripAdvisor's focus on diversifying the customer base. Moreover, TripAdvisor introduced live data intelligence dashboard for destination marketing organizations. The new live sentiment dashboard, backed by Tourism Sentiment Index, is expected to aid in global tourism recovery. Further, TripAdvisor teamed with Reckitt to support the disinfection of 8 million tourism and hospitality businesses listed on its platform to boost confidence among travelers.