Overall, the company benefits as mass merchandisers and convenience stores increase shelf space for natural foods to compete against grocers like Whole Foods. Hain also benefits from launching acquired brands in new markets, consolidating costs, and leveraging relationships for cross-selling. The company believes it will save $40-$50 million in fiscal 2014 thanks to productivity and cost savings. That's $10-$20 million more than it saved from similar measures this year.