Big tech companies and traditional news outlets face ongoing tensions, particularly with Meta, the parent company of Facebook and Instagram, declining to pay for news in Australia. The company is set to stop paying publishers for content when current deals under Australia's News Media Bargaining Code expire. The Australian government announced a News Bargaining Incentive designed to encourage Meta and other platforms to contribute to the sustainability of the country's news media, with a public consultation process expected to begin soon. McTernan says while this move shows governments are supporting newsrooms, there has been a lack of quality data into the diversity of news content on digital platforms. "The goal of my research was to understand whether Australian news on Facebook is truly diverse or dominated by a few big companies.