If Samsung awarded the contract to Kateeva, the company would push their technology to Chinese panel makers. If Samsung bought Kateeva, they worried that the key employees would eventually leave and re-create the technology to sell tools to the Chinese. The SEMES executives, former SDC and SEC VPs lobbied with former colleagues in the all-powerful Chairman's Office that they could produce a comparable tool and basically made a deal with the devil by pricing it at ½ of the Kateeva price (corrected from ¼ in the original article – Editor). In comes SEMES, out goes the Kateeva IPO and 50% of the staff. Kateeva gets working capital from an existing Chinese private equity investor but they needed to get their pound of flesh, so out goes Alain. Why couldn't Kateeva be rescued by one of the other panel makers investing in OLED TVs: Since the mid-2000s, Samsung been the creative leader of the display industry in technology, capital expenditures and revenue, but is now challenged by BOE and CSoT.