Apple Inc. AAPL has taken a major step to strengthen its AI and Siri capabilities by making a notable leadership change. The company has appointed Kim Vorrath, a veteran executive with years of experience at Apple, as a senior leader in its artificial intelligence and machine learning division. What Happened: Vorrath, who played a pivotal role in the launch of Vision Pro software, will now work closely with AI chief John Giannandrea, reported Bloomberg on Friday. This move is seen as Apple's effort to infuse more rigor into its AI development, indicating the company's recognition of AI's significance for its future. Apple showcased its AI advancements at last year's WWDC, but they have yet to achieve the impact of rivals like OpenAI's ChatGPT or Google's Gemini. While the company has been steadily expanding its AI initiatives, a significant Siri upgrade is anticipated with iOS 18.4.