Greta Bull, IFC Manager, Financial Institutions Group Advisory Services Sub-Saharan Africa, stated that: "Data analytics potentially offers great insights for the development of innovative products and services to extend financial inclusion in Sub-Saharan Africa. IFC is excited to be working together with Cignifi and Airtel Uganda to further explore and enhance this area of research." Cignifi will use its proprietary data platform to analyse Airtel call detail records and Airtel Money transactions. Cignifi will score Airtel customers based on their propensity to use Airtel Money. Read more at IT News Africa