Modern Warfare 2 once ditched the Call of Duty prefix to fly solo, a subtitle now a title and brand name of its own. " Call of Duty : Modern Warfare 2 " suggested a brand lineage Activision supposedly didn't want attached to this new self-sustaining franchise. But after reports revealed that consumer awareness of the game dropped dramatically after the Call of Duty bit was dropped, it appears that Activision has done another U-turn.