The company's focus on combining powerful search capabilities with advanced AI tools enables organisations to derive deeper insights from their data, improve operational efficiency, and enhance decision-making processes. The addition of the AGPL licence to Elasticsearch and Kibana represents a strategic shift by Elastic, aiming to encourage more community-driven development and collaboration within its ecosystem. By providing an alternative licensing option that supports open-source principles, Elastic seeks to accommodate a broader range of users and developers while maintaining flexibility in how its products are used and distributed.