Balasore, 5 September 2024: TP Northern Odisha Distribution Limited (TPNODL) has launched an ambitious mass awareness campaign to promote the adoption of rooftop solar solutions among homes and businesses across Northern Odisha. Leveraging the region's ample solar resources, this initiative highlights the benefits of the PM Surya Ghar Muft Bijli Yojana (PMSGMBY) and aligns with the state's Renewable Energy (RE) Policy, reinforcing Tata Power's commitment to sustainable energy. The campaign seeks to sensitize both residents and commercial & industrial (C&I) customers about the financial and environmental benefits of switching to solar energy, highlighting key incentives like the Central Financial Assistance (CFA) program under the PMSGMBY. This program offers attractive subsidies, ranging from ₹30,000 per kW for 1-2 kW systems to ₹78,000 for systems of 3 kW and above.