I congratulate Colgate and IDA for successfully creating Guinness World Records"¢ twice before and wish them the very best for today's attempt. I am sure we are all set to achieve a hat-trick." Dr. Ashok Dhoble, Hon. Secretary General, Indian Dental Association, said, "Time and again it has been seen that oral health is the most neglected aspect though it being extremely crucial from overall health perspective. We understand the importance of oral health and have carried out a lot of oral care awareness campaigns along with Colgate. We are extremely proud of all the achievements celebrated here today and to partner once again with Colgate in this Guinness World Records"¢ attempt."