The company is apparently concentrating on the iGPU part of the new design and somewhat less on the x86 cores. Intel has enjoyed a serious performance advantage over its main x 86 competitors, the fabless Texas-based Advanced Micro Devices, thus the company sees no reason in making a serious x86 performance jump. Therefore, Intel will reportedly keep most of its x86 aces up its sleeve and will only trickle out some performance to tempt users to spend money on yet another Intel processor or even the whole platform.