As mentioned above, while vacation rentals may capture some transient business, they would be grossly misaligned in their strategy to aspire to be primary competitors for traditional hotels and serviced apartments. However, there is an undeniable demand overlap between the two accommodation options and, even if they remain secondary competitors for perpetuity, it is important to qualify this category in the overall ecosystem. Hotel companies have also jumped onto the vacation rental hype train with Accor's onefinestay and Marriott's Homes & Villas. In 2018, Wyndham Worldwide sold its European vacation rental business, Wyndham Destination Network, to private equity firm Platinum Equity for US$1.3 billion.