Five-time Ballon d'Or winning footballer Cristiano Ronaldo prioritises health over junk food — that much is clear. He also advocated the same for others — also understandable. That his sliding your product away in front of cameras can lead to a $4 billion devaluation of your company, however, was something we all learned recently. Ronaldo noticed two bottles of Coca-Cola set before him on a table during a press conference before Portugal's game against Hungary in the ongoing UEFA European Football Championship. Coca-Cola is a sponsor of the competition and the bottles were placed for advertisement but Ronaldo wasn't having it. He moved the bottles aside and waved his water bottle at the camera, saying, " Agua! " — Portuguese for water — urging fans to choose water over soda. "Coca-Cola," he said while rolling his eyes. Video clips of the incident have gone viral on social media. His snub had a massive impact on the brand.