Fitting with its goal of becoming the connection point between creators and consumers, Vimeo launched its full-blown video on demand service at SXSW 2013. Vimeo On Demand offered creators a 90 percent share of revenue with the ability to set pricing as well as country-by-country availability and easy syndication with embed codes and social linking. In the year following its move into the on-demand business, Vimeo said it had 6,000 uploads to its new commercial distribution platform, and it celebrated that achievement by announcing at SXSW 2014 a new, $10 million fund geared to help filmmakers who went the popular crowdsourcing route. It also formulates exclusive distribution deals with films that debut at any of the top global film festivals.