(The name comes from the singer's full name, Robyn Rihanna Fenty.) After the venture surged to nearly €500 million in sales during its first year in business, the owner of luxury stalwarts such as Dior, Celine, and Givenchy says it has given carte blanche to the Barbadian musician to lead the new label. The company brings investment funds, supply chain expertise, and business and design talent to support the project, while Rihanna is set to boost the products' visibility with a broad swath of consumers — and give LVMH's corporate image a shot in the arm.