"As the Chrysler brand is reinventing the minivan from the ground up, the objective of our campaign is to challenge the conventional category stereotypes and appeal to a new generation of minivan buyers, including younger families," said Olivier Francois, Chief Marketing Officer, FCA – Global. "To do that, authenticity is key, with real-life language and an endorser, Jim Gaffigan, who is a real father of five with a strong point-of-view on fatherhood and modern-day parenting. Here you see Jim and his family leveraging the customer benefits of our minivan to enhance his own "Dad Brand" in a relatable and engaging series of sketches that highlight the class-leading features of the all-new 2017 Chrysler Pacifica." "The Chrysler brand invented the minivan 33 years ago, creating an entirely new automotive category that uniquely addressed the needs of families," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America.