The brand will be available in four flavors — Original, Half & Half, Razzleberry and Green. Moreover, Monster Energy is on track with price increases to wean the ongoing cost pressures. It has been implementing price hikes from the first half of 2022. It continued to implement price hikes in the second quarter of 2023, with additional price hikes planned in many other markets through the remainder of 2023. In some markets, this rise was in addition to price increases implemented in 2022. In the United States, management implemented an additional price increase on its 18.6 oz and 24 oz energy drinks, effective Apr 1, 2023. The company's pricing actions, along with reduced freight costs, have been aiding the gross and operating margins. In second-quarter 2023, Monster Beverage's gross margin expanded 540 basis points (bps) to 52.5%, driven by pricing actions, lower freight-in costs and reduced aluminum can costs. The operating margin expanded 570 bps to 28.2% on an improved gross margin.