This timeline is identified with the various World Cup Events since 1994 now presenting itself for 2014 where Adidas has been in the business of co-branding the World Cup Soccer with Reggae and Rastafari Culture reaching a height in 1998 with the Reggae Boyz in France. Being on tour Bunny Wailer was unable to address the matter there and then but later in 2007 wrote to Adidas, after years of relating to the said illegal distribution of the Bunny Wailer image on Adidas T­-Shirt. The communication between Bunny Wailer and Adidas began and ended in a disrespectful manner of Adidas acknowledging the existence and use of the illegal image on the shirt, but only offering Bunny Wailer U.S. ($3,000) three thousand dollars for compensation claiming Adidas illegal distribution of the Bunny Wailer image on T-­Shirts globally only occurred in the summer of 2007 and that they mistakenly used his image as a non-­descript and unrecognizable Rastafarian playing football.