- Brian Landsman, CEO of AppExchange & Global Partnerships. Data access and integration Central to the success of AI adoption is secure and accessible data. Salesforce has introduced Zero Copy functionality within Data 360 (formerly Data Cloud), allowing enterprises to analyse data across platforms, such as Amazon Redshift, without needing to duplicate or move the data. This approach reduces complexity and accelerates insights. Companies such as 1-800Accountant are currently utilising Data 360 in conjunction with AWS to unify data and ensure real-time access. The Zero Copy integration provides a 360-degree view of clients and enables AI agents to handle a wide range of inquiries instantly, without requiring appointment bookings. According to the company, AI agents now autonomously resolve 70% of routine inquiries during the tax season, allowing Certified Public Accountants (CPAs) to focus on more complex conversations.