This photo taken on May 6, 2013 shows Zhong Shanshan, chairman of Nongfu Spring mineral water and a separate pharma company, gesturing during a speech at a press conference in Beijing. – Until recently, few people had even heard of the Chinese billionaire with a gruff reputation who built a fortune on China's seemingly unquenchable demand for his ubiquitous red-capped bottled water. (Photo by STR / CNS / AFP) / China OUT / TO GO WITH China-business-wealth-Asia,PROFILE by Helen Roxburgh and Danni Zhu