Dreamforce 2013 was a nodal point for Salesforce. Not because it means we are seeing any dramatic reinvention of the company – we are not. Also, it's not because we are seeing any major new disruptive innovations from Salesforce either. We aren't. What we are seeing (or at least I am seeing) is the maturation of their vision into a practical reality – an actual platform that all business applications can run on. This is in combination with an extension of the vision around their self-named "Internet of Customers" and their commitment to digital transformation and the Internet of Things.