Elsewhere, the business is also working on a digital strategy for its upcoming Radisson Red brand. Radisson's parent company Carlson Rezidor unveiled the brand last month to target tech savvy consumers of all ages. It says future activity for the brand will appeal to those who crave "Lifestyle Select", a hospitality trend whereby travellers are able to tailor hotel experiences to their preferences such as checking in via a smartphone or accessing concierge information from a website.