With an aim to grow Masterbrand Godrej via an integrated approach, Godrej Group, one of India's most trusted conglomerates, recently embarked on the next phase of its masterbrand strategy with 'Masterbrand 2.0' which is a consumer connect initiative. The innitiative is aimed at providing ideas that make life brighter. As part of this initiative, the company also launched 'FreeG': India's first non-web based mobile browsing experience. The Masterbrand 2.0 is the next phase of the Godrej's masterbrand strategy.