Retail broker Dan Adamson, a principle of ROI Commercial Real Estate in Las Vegas, said locals will likely welcome the new stores. Before it disappeared in 1999, Lucky was well-known in Las Vegas, and the brand was also popular in Southern California, a prime source of Southern Nevada transplants. "The Lucky brand was a very, very strong brand before it converted to Albertsons, and I think they'll probably get a good reception," Adamson said. "There's a lot of value to that brand identity." The Lucky brand launched in the 1930s in Northern California. As the company grew into one of the largest supermarket chains in the West, it drew corporate suitors: American Stores of Utah bought Lucky in 1988, and a decade later, Albertsons bought American Stores. Albertsons then rebranded all of its Lucky locations, including 25 stores in Southern Nevada, with the Albertsons mark.