The firm observed growing adoption of Adobe's Firefly, predicting that its increased use will enhance customer retention and raise the likelihood of future spending on more directly monetized versions of the tool. TD Cowen also expressed confidence in Adobe shares, maintaining a Buy rating and a $625 price target. Despite some challenges in the SMB sector, the firm anticipates stronger performance in the mid-market and enterprise segments. Citi updated its outlook on Adobe, reducing the price target from $616 to $590 while keeping a Neutral rating. The adjustment comes as Adobe faces potential revenue challenges ahead, compounded by broader economic and competitive pressures. Lastly, BMO Capital Markets adjusted its outlook on Adobe, increasing the stock's price target to $600 while retaining an Outperform rating.