In its latest quarterly security report, the social media company reported that certain accounts were masquerading as Jewish students, African Americans, and other concerned groups, targeting audiences primarily in the United States and Canada. These activities were linked to STOIC, a political marketing firm based in Tel Aviv. "With the issues with AI, we're concerned with Meta's inability to evaluate, particularly advertising and paid content related to the elections," said Christina O'Connell, manager of shareholder engagement at Ekō, a corporate accountability organization representing Meta's retail shareholders. In a statement, Meta said its commitment to responsible AI principles, board oversight, efforts to tackle misinformation and disinformation, and the creation of watermarking tools enhance transparency regarding the impact of its products. "AI tools help us identify and remove content that violates our policies, in some cases even before users report it to us," said Meta in the statement.