Recent launch of Google's new logo on September 1, 2015 has been well received by the masses. It takes Google back to its' roots, i.e. to its' parent company Alphabet. The new logo bears resemblance to the Alphabet logotype. Product Sans has been the font used by Google since September 2015. During the launch, Larry Page, the company's CEO, wrote in a blog post, "Google is not a conventional company.