The company's main product, MicroStrategy 10, consolidates analytics, mobility and security in a single integrated platform. It mainly competes with products by SAP Business Objects, IBM Cognos, Tableau and Oracle's Platform. It is now also increasingly in competition with newly emerging tech start-ups. A few years ago, this could have been dangerous for MicroStrategy, when the company had faced a low-growth period. Now things look differently. In Q4 2015 MicroStrategy's results have been positive and it was able to show good indicators of the company's performance, confirming that the company's has done it right. In the following I will show that the stock's surge since the beginning of the year will not end there. With its 3 main products, MicroStrategy is ideally set to benefit from market developments in the coming months and even years. I want to make several points to illustrate this. It is worth looking at developments in the market in which MicroStrategy operates.