In the past, Teavana stores have focused on selling loose-leaf tea, but Starbucks is adding "tea bars" that offer a variety of innovative tea-based beverages. Starbucks CEO Howard Schultz has a clear vision to turn Teavana into the Starbucks of tea. If it can create a hit new product like the Frappuccino, Teavana will be well on the way to achieving that goal.