Grey market cameras are products that are imported outside the manufacturer's official marketing channels. They are sometimes also referred to as parallel imports. Like other camera producers, Fujifilm sells its imaging devices world-wide, but prices them according to prevailing exchange rates (which change over time) and local market conditions. As a result, the Fujifilm GFX 50S can be found in Japan or other Asian countries at a substantially lower price than in North America or Europe. These pricing differences are exploited by grey market vendors, who buy the cameras in low-priced locations and ship them to countries where Fujifilm via its in-country division and its authorized retailer network maintains a higher price level.