Harley-Davidson's shared the news of this accelerated strategy on July 30, 2018, with growth to take place from present through to 2022. Details of this plan include New Products, Broader access and Stronger dealers. Harley-Davidson will expand their digital capabilities, and establish strategic alliances with global leading e-commmerce providers. The company will implentment strategic framework to strengthen dealer and the customer experience. The biggest proposal noted from harley-davidson is the release of a number of new and innovative models through to 2022.