Interestingly, Raines and CFO Robert Lloyd spent a good amount of time talking about GameStop's commitments to investors, particularly their increase in dividends and their stock buyback program, which combined will return $2 billion to shareholders over the next four years. That's a traditional way for companies to keep their stock prices up when their sales aren't doing all that well; EA has also been buying back stock, for instance. With the overall market for retail video games down significantly this year, GameStop is signaling its intent to keep their share value up even if (as many expect) the video game industry records another down year. "This stock is definitely not for the faint of heart" Seeking Alpha GameStop has to manage the various transitions under way in the game industry, which includes not only console hardware and software but the increasing footprint of smartphones and tablets, digital distribution, and free-to-play games.