Neil Mawston, Executive Director at Strategy Analytics, added, "Xiaomi shipped 14.0 million smartphones and captured 13 percent marketshare in China during Q1 2015, increasing from 11 percent a year earlier. Xiaomi has maintained the number one smartphone position in China for three quarters in a row, due to solid demand for its popular Redmi models. However, Xiaomi's rapid growth is now coming to an end, and it has delivered negative sequential growth in China for the past two quarters. By contrast, Apple is growing swiftly in China at the moment. Apple shipped 13.5 million iPhones in China during Q1 2015, holding its ranking as the number two smartphone vendor for the second straight quarter. Apple captured 12 percent share in China in Q1 2015 and it has narrowed the marketshare gap with Xiaomi to less than one percent.