It will serve as a place to shop the company's heritage models or learn about restoration services, according to a company press release. "The expansion of our Heritage showroom activity into Central London enables us to engage with our customers in the location where they work and live their lifestyle," said President of Aston Martin Works, Paul Spires. "It also supports the international appeal and invigorated interest in Aston Martin Heritage cars, allowing us to deliver a personal service to customers visiting the [U.K.]" Aston Martin The British luxury sports car company was most recently on our radar when it stated its urgent intentions to hire at least one woman to its Board of Directors ahead of an upcoming IPO in London.