Through WeChat and QQ (Tencent messaging service) consumers access online social games, music, shopping, microblogging, movies and group and voice chat software. Tencent's ability to ramp up monetisation on mobile advertising has strong potential due to healthy mobile traffic that is on the rise and strengthening over time, thus driving revenue growth in advertising. According to Internet World Stats, only 54.6% of the population in China is online compared with 88.1% in the US. As internet penetration in China increases, it is likely that value of the WeChat ecosystem expands further. Tencent ranks second in mobile payments globally and has proven itself to be a worthy competitor to Alibaba, representing monetisation potential. On its most recent earnings call, the company stated that WeChat Pay has surpassed 800m MAUs and 300,000 offline stores accept it as a way of paying.