In a major development, Bobble AI, India's largest conversation media platform, recently tied up with AirAsia, a Malaysian multinational budget airline, JK Cement, and Great Learning, a leading ed-tech platform that focuses on comprehensive learning for professionals and students. The strategic alliance witnessed the three organizations adopting Bobble AI's CMM (Conversation Media Marketing) to amplify their brand conversations and accelerate customer reach and engagement. The tie-up with AirAsia, finalized in August 2021, marked Bobble AI's foray into partnerships in the aviation sector. The 30-day campaign that Bobble AI ran for AirAsia was aimed at elevating AirAsia's brand recall amongst the youth and positioning it as their go-to airline for their travel requirements.