In recent months, stricter regulations in regions such as the European Union have focused on improving ingredient transparency and allergen labeling, thus ensuring higher consumer safety. The growing popularity of self-care routines, especially among younger consumers, has driven greater incorporation of masks into daily skincare practices. Moreover, social media influencers and beauty bloggers have played a key role in promoting new products and techniques, further boosting demand and shaping consumer choices. Competitive Landscape The major players operating in the skin care masks market include L'Oreal Group, Unilever, Estee Lauder Companies Inc., Procter & Gamble, Johnson & Johnson, Shiseido Company, Limited, Amorepacific Corporation, Kose Corporation, Natura &Co, and Beiersdorf AG.