Bakish, who became Viacom CEO late last year, is making Paramount a major part of his strategy to turn around the New York-based media conglomerate's declining ad revenue and ratings. Get Data Sheet, Fortune 's technology newsletter Under his strategy, Viacom (VIAB) will focus on six of its brands: Paramount and the networks BET, Comedy Central, MTV, Nickelodeon and Nick Jr. Each will start making films with Paramount. Paramount was at the center of a power struggle between Viacom controlling shareholder Sumner Redstone and his daughter Shari against Philippe Dauman, the media company's former CEO. The battle was prompted by Dauman's proposal last year to sell a stake in Paramount against Redstone's wishes. After a tense stand-off, Dauman resigned in August.