As meat prices soar, plant-based patty producer Beyond Meat is making an attempt to appeal to the masses. The company will be releasing its Cookout Classic 10-pack, a value of their well-known plant-based burgers, which will be for sale in most Targets and Walmarts nationwide for $15.99. "The new offering will be available through mid-August, or until supplies last, and is intended to narrow the price gap between plant-based meat and animal protein, making delicious, nutritious and sustainable plant-based meat more accessible to more people," said the company in a statement via email. The release comes at a time when meat prices are the highest they've been since 1974, which the brand hopes will leave typical meat-eating consumers a bit more open to trying plant-based burgers. "This forward-looking pricing represents an important milestone along our journey to make Beyond Meat more accessible to all consumers," said CEO Ethan Brown.