"We are excited to bring this lighter, more compact TRANSFORMERS robot to fans of the franchise," said Sean Tang, Director of Robosen USA. "The re-engineered scale offers a smooth, fast conversion, making the Elite Optimus Prime more agile and speedy, which we're thrilled to once again bring to life for all our fans and customers, through our collaboration with Hasbro." "We are equally excited to have teamed up again with the talented team over at Robosen! These premium products unlock an all-new category for our TRANSFORMERS product portfolio, showcasing our new Blueprint 2.0 strategy by helping unleash the potential of this beloved franchise. With the Elite Optimus Prime, fans can indulge in an elevated branded entertainment experience," said Casey Collins, General Manager and SVP, Global Consumer Products, Hasbro.