Impact Surprisingly, Rite Aid stock did not tank after its earnings miss. In fact, RAD climbed 9.6% on market open and has continued to post gains of 20.25% total on the day. This climb is likely because investors understand that much of the loss was due to Rite Aid's corporate and retail restructuring. And many might see further value in the company's future earnings potential. During the earnings call, Rite Aid's CFO indicated that the restructuring plan is on track in terms of projected costs and timelines.