Barry Callebaut used to pay farmers for large sacks of beans, but now they are also paid for fruit. Currently, the vast majority of cacao farmers live in poverty, with a study from Fairtrade showing the average household income of farmers in the Ivory Coast to be $2,700. Barry Callebaut has pledged to lift 500,000 farmers in its supply chain out of poverty by 2025, and transforming the fruit into ingredients is a good place to begin.