Upon the 2020 IPO, Morgan Stanley projected that DraftKings would remain a top-5 player with a 20% online sports betting (OSB) market share. In that regard, DraftKings greatly exceeded expectations. By handle, DraftKings maintained a 39% U.S. market share last September, according to a company presentation. On a revenue basis, DraftKings had a share of 37%, far above its March 2022 targeted range of 20-30%.