Data show that in the first half of this year, Hainan attracted nearly 500,000 inbound tourists, a year-on-year increase of more than 251 percent. During the peak summer tourism season, the island has become one of the popular destinations for Hong Kong and Macao residents as well as foreign tourists. Air passenger trips between Hong Kong and Hainan have increased nearly 40 percent year on year. To cope with various demands from tourists, the province has also launched customized tourism products. "More than 20 tourism products and routes tailored for this policy have been developed. We also added customized inbound tourism products that contain flights connecting Hong Kong or Macao to Sanya, as well as various hotel accommodations," explained Liu Cheng, deputy director of the Hainan Provincial Department of Culture, Radio, Film, Television, Publications and Sports at a press conference on Wednesday. Hainan prepares for tourism surge following new six-day visa-free policy