DICK'S Sporting Goods has launched its first-ever Summer of Sport challenge, engaging over 2,100 employees in a company-wide fitness initiative. Participants aim to log at least 1,948 minutes of sports or fitness activities between Memorial Day and Labor Day, commemorating the year the company was founded. In just five weeks, nearly 1.7 million minutes were logged, with a third of participants already reaching the goal. The challenge encourages diverse activities, from swimming and hockey to running clubs and attending sporting events. It has fostered team building, family involvement, and community engagement. The initiative's success has prompted plans for its return in 2025.