When it was reported in August that Sony and Disney, Marvel's parent company, had failed to reach an agreement to extend their shared custody arrangement of ol' web-head, fan backlash was instant and furious — and this, said Horn,was ultimately what convinced the involved parties to get a deal done. "The fan base, which is important to all of us, seemed to really respond to what Tom and his folks have done before with our people," Horn explained. "They like the fact that the Marvel Cinematic Universe and [Marvel Studios head honcho] Kevin Feige were involved [in Spider-Man: Homecoming and Spider-Man: Far From Home ]. We heard feedback out there that suggested that joining forces once again was probably really a good idea." Horn, apparently, is a master of understatement. Twitter absolutely exploded in the wake of the news, with every single fan (except perhaps the two or three who preferred Sony's Amazing Spider-Man pictures to the MCU Spidey flicks) simply beside themselves with shock and grief.