Very tricky to do, but a great opportunity." The company saw its stock plummet by tens of millions of dollars after it released a new logo as part of new branding campaign, which was widely mocked by longtime fans of the 55-year-old chain. As it faced a wave of online backlash, Cracker Barrel issued a statement saying "this is a beloved brand with strong emotional ties, so it was paramount that we selected the right expertise to help us define our evolved identity." "This collaborative team plays a key role working with our internal team to craft the next chapter of our brand story—one that resonates with loyal guests while welcoming new ones to our table," the company said. Trump suggested Tuesday that Cracker Barrel have "a major News Conference today" and "Make Cracker Barrel a WINNER again." "Remember, in just a short period of time I made the United States of America the 'HOTTEST' Country anywhere in the World," the president added. "One year ago, it was 'DEAD.' Good luck!"