Wenew focuses on the idea of recycling as an enabler of the circular economy way of acting. It functions as both a collection point and a presentation platform for products and concepts, but also for initiatives and partnerships. The new brand is furthermore the basis for a complete circularity ecosystem that Braskem intends to establish and continuously expand within the coming period. Wenew adresses Braskem's goals to include a mere 300,000 tons of products with recycled content by 2025 and one million tons by 2030.