"This has allowed us to roll out new formulations, like Coca-Cola with stevia that are permanent additions to the portfolio or short runs that create excitement for consumers like Coca-Cola with ginger. "We are excited about The Coca-Cola Company's consumer-driven total beverage strategy which is led by new president and chief executive James Quincey." Retail analysts suggest Mr Quincey has broadened Coca-Cola's focus from the iconic Coke brands to the group's full range of beverages, reflecting a decline in consumer loyalty to any one beverage brand.