Angie Martinez and Fat Joe exercise their philanthropic efforts. The two NYC natives have joined together with Pepsi Stronger Together and Gamesa to launch a $100,000 nationwide scholarship program. The initiative will support Music and Arts Education for underserved youth. "Any time we can create a path to help students and kids find their way, I'm always down to do so," says Martinez. The program launched on June 12 in conjunction with the annual Puerto Rican Day parade. Both Angie Martinez and Fat Joe were deemed the Padrino (Godfather) and Madrina (Godmother) of the annual parade. "As an entertainer with a public platform, I take my responsibility to blaze a trail for the future very seriously," said the Bronx native. "It's important that we empower our youth – especially from underserved communities – so they have the confidence and foundation to reach their full potential."