Miguel Patricio, chief marketing officer at Anheuser-Busch InBev, on the company's new version of Budweiser. The brewer is rolling out Black Crown, featuring a more distinct flavor and higher alcohol content, this year in an effort to counter competition from craft beers, wine and spirits. AB InBev, created in 2008 when Belgium's InBev bought Anheuser-Busch for $52 billion, is looking for growth after four years of selling assets, cutting costs and paying down debt.