The inclusion of Sportradar's Universal Fraud Detection System (UFDS) for integrity monitoring adds another revenue stream while reinforcing their position as FIFA's trusted partner. This acquisition aligns perfectly with Sportradar's business model of securing premium sports data rights and distributing them at scale. The tournament's global appeal and month-long duration should drive substantial engagement across Sportradar's betting and media platforms, strengthening their value proposition to clients and potentially boosting both immediate revenue and long-term client retention.