During his keynote speech in Munich, Marc Benioff, chairman and CEO of Salesforce, named KBA as "the most exciting company that I've seen on my trip this year". Ralf Sammeck (r), managing director of KBA-Sheetfed Solutions, views the digital business transformation as an important tool for understanding users even betterThe graphic arts industry has changed immensely and forces the supply industry to make organisational changes. Koenig & Bauer (KBA) therefore recently took this shift into account by spinning-off business units operating on the market and production activities from the future holding company. But that is not enough: In parallel, experts from the company's largest business unit KBASheetfed Solutions have been working on a new global sales, service and marketing strategy. As part of this, meetings have been taking place regularly with representatives from the subsidiaries.