'Inclusive' marketing really is transforming the face of fashion. In recent weeks, online fashion retailer PrettyLittleThing has been praised for its inclusion of non-white, fat and disabled models in its debut runway show. Until recently, Victoria's Secret had remained steadfast in its commitment to white, able-bodied, ultra-thin models – despite facing widespread criticism and boycotts. But even Victoria's Secret is now in on the inclusivity act. Last month, it announced a new campaign featuring a more diverse set of 'angels', including a model with Down's syndrome.