In a press release on the Atlanta Motor Speedway website, the official news of the track's renaming to EchoPark Speedway was made official. According to that release, Speedway Motorsports and EchoPark Automotive officially introduced the new identity for Georgia's only NASCAR track. The 66-year-old track in Hampton, Georgia, will no longer go by Atlanta Motor Speedway. " Through a new partnership, the speedway, which hosts two NASCAR Cup Series races annually, including the upcoming Quaker State 400 available at Walmart on June 28th, will carry the EchoPark brand for the duration of a seven-year, multi-million dollar agreement," the statement says.