Breeze is Neeleman's fifth airline start-up after his four successful new entrants Morris Air, WestJet, JetBlue and Azul. Like Azul, which introduced air service to destinations throughout Brazil that previously had none, Breeze's initial markets will be mid-sized US city pairs that currently have no nonstop service. The airline said in a statement that it plans to connect these cities with "low-fare, high-quality nonstop flights, with new consumer technology innovations, improving the flying experience while saving travelers both time and money".