The InBev-McDonalds comparison is more apt when you consider their market strategy. ABI, and McDonalds, are rarely the first to market with a product, instead introducing products to compete with already established rivals. Southern Style Chicken to combat Chick-Fil-A, artisanal bistro sandwiches to go after Panera, and sugary coffee drinks to target Starbucks mirror Budweiser's development of brands to compete with other products that were taking their market share. While Bud Light is the omnipresent domestic beer, it was by no means the first. Miller Lite was introduced nigh a decade before Bud, and Budweiser was so convinced that light beer was a fad that would go away they hesitated to brew a light version of Budweiser, instead creating the Natural Light brand to compete in that space. Budweiser has continued this trend for decades, introducing ultra-light beers, wheat beers, ciders, and recently even alcoholic sodas in their continual quest for market share.