(3) End-to-End AdTech Platform APPS has evolved into an End-to-End AdTech Platform following the acquisitions of Appreciate, Adcolony, and Fyber. As an End-to-End AdTech Platform, it will become a one-stop platform for advertisers, and similar to this article, there may be a cost reduction on the advertiser's advertising expense. As a result of the aforementioned advantages, APPS will be able to distinguish itself among the AdTech Platforms throughout an inflationary environment. Risk In this thesis, the main risk is that prolonged inflation will eventually lead to a recession. This may eventually cause advertisers to reduce their marketing/advertising budgets, which may have an immediate impact on APPS's financials. Mitigation - An unprofitable and cash-burning company will struggle to survive this crisis. However, APPS will not face such problems because it is profitable and has a positive free cash flow.