"It's exciting to have the opportunity to work with an innovative brand such as Firstleaf across the entire purchase funnel, from driving awareness and all the way to a subscription," said Adam Singolda, Founder and CEO, Taboola. "It's key to build success for advertisers outside of Google, FB and Amazon and when brands spend with Taboola, not only it can become a part of their diversity strategy but they're also supporting quality journalism and the open web in an era that it was more needed than ever.