Kotak Mahindra Bank ("KMBL" / "Kotak") today introduced 'Hausla Hai Toh Ho Jayega' —a transformative new group brand philosophy that marks a pivotal movement for Kotak. This powerful new group brand philosophy reinforces Kotak's commitment to not just evolve as a Bank but to establish itself as the go-to financial services organisation for the Aspirational Indian. To bring this philosophy to life, Kotak is rolling out a high-impact multi-channel marketing campaign, spanning television, digital, print, outdoor, and social media, aimed at inspiring Indians to take big steps toward fulfilling their aspirations.