Your ad business is doing very well. But moving forward, you face real stiff competition from people like Hulu and Amazon. How do you see Roku continuing to differentiate over the long term when it comes to capturing advertising dollars? Our advantages come in a couple of ways. The first is the size of our footprint. Marketers come to Roku because we reach a sizable and engaged audience. The second is data. I know those two companies have lots of data, but the ability to leverage that data to put a more targeted, more relevant ad in front of consumers and then measure its impact is a key differentiator. We're multiple years and a dozen-plus measurement partners into the process of making the case that ads perform on our platforms.