AI has the power to unlock a ton of value for Meta's feed-based apps. The company is working on AI agents that can create and manage ad campaigns for any business with any product, including ad creatives customized for each user. That could increase the value of ads on Facebook and Instagram, open the door for more small businesses to advertise, and increase the total share of ad spend flowing to Meta. And this isn't some far-off dream, the company expects to roll out that feature by the end of next year, according to a report from The Wall Street Journal.