She started in December, according to her LinkedIn profile. [Related: AMD's David McAfee On Why AI PCs Are 'Here To Stay' And Why ISVs Will Flock To The NPU ] A spokesperson said the hiring of Vemulapalli highlights the "importance of AMD's focus on commercial and enterprise engagements," which encompass the company's EPYC server CPUs, Instinct accelerator chips and Ryzen client processors, among other product lines. The hire was made as AMD seeks to continue its momentum in taking server CPU market share away from Intel and challenge Nvidia in the AI computing space with its most powerful Instinct accelerators yet —the MI300 series—which the company launched in December. Vemulapalli was most recently head of product and global strategy for database, analytics, AI and machine learning, according to her LinkedIn profile. She got her start at AWS in 2021 as general manager and head of solutions architecture for the Americas.