But overall, the demand environment remains very robust," Plueger said. However, this does mark yet another year in which Boeing has refrained from the aircraft flypasts or major promotional activities. Starting in 2019 in the wake of the two fatal crashes of its B737-Max model, followed by the pandemic which threw the industry into turmoil, and then with fresh crises delivered via an emergency exit door blowout, allegations of widespread quality control issues, and increasingly-disgruntled customers over delivery delays — Boeing has had a host of reasons to avoid the spotlight. Just as 2025 appeared like it may represent a tentative turning point for the company, with CEO Kelly Ortberg due to attend Paris, the first-ever crash of a Boeing Dreamliner in last week's Air India disaster threw that into disarray. Ortberg pulled out of attending the event, and the firm has made few press announcements while it says it is focused on its customers and the investigation into the causes of the crash.