ICICI Prudential Life has partnered with noted actress Konkona Sen Sharma to take the key campaign message – a term life cover plan that protects both the insurer and his/her family – to its TG. Konkona will be seen communicating the product superiority and value proposition to help consumers understand why iProtect Smart is the right insurance product for their financial security needs. ICICI Prudential Life Insurance Executive Director, Puneet Nanda, commented, "iProtect Smart is a unique term plan that strikes the right balance between health and protection in one policy – life cover for family's security and also an option to cover oneself against 34 critical illnesses, thus making it a must have protection plan. We, at ICICI Prudential Life, have always believed in offering unique products that help to secure the lives of the policyholders and their dependents in every way." Product Summary: To read more visit here.