Ericsson will continue to roll out the service on other platforms and operating systems. Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, says: "The launch of NuVu is a significant landmark for Ericsson and is uniquely positioned to help our operator customers to address a significant untapped market for video content. "Africa has some of the highest mobile adoption rates globally, with ever-increasing levels of investment and infrastructure. However, downloading is currently preferred to streaming due to connectivity issues. We believe there is a huge opportunity to open a window to a world of content through mobile devices that may not otherwise be easily accessible. "As one of the largest operators across Africa and the third-largest mobile operator in the world, Airtel is the perfect partner to help us launch NuVu. We are very proud to launch NuVu in Africa and we look forward to rolling out this service to other markets over the coming year."