"Now they're seeing exactly what they bargained for, and they don't like it." Amazon may be facing tens of thousands of additional arbitration demands costing Amazon millions in fees and costs. For example: A September 2020 Central District of California class-action lawsuit alleges Amazon, as a direct seller and through its third-party sellers, deceives the public by falsely advertising, marketing, and selling hundreds of thousands of defective, fraudulent, and often dangerous lithium-ion 18650 battery cells and products containing them. Despite legal notice in 2019, the September 2020 lawsuit, and a U.S. Consumer Product Safety Commission warning, Amazon continues as a direct seller to list and sell the dangerous, fraudulent items. Amazon moved the Court to compel arbitration on an individual basis, but the Court still allowed collective injunctive relief.