Quite simply, we want our customers to have trust in everything we do," said Stuart Kerr, chairman and CEO of Ford Retail. Currently Ford Retail operates a network of 65 sites nationwide under a variety of brand names including Bougourd Ford, Brunel Ford, Dagenham Motors, Heartlands Ford, La Motte Ford, Lindsay Ford and Polar Ford. It also operates Ford Retail Online, Ford Online Parts and @firstParts Solutions; all of which will be branded as either TrustFord or TrustFirstParts from the second half of 2014. The aim of operating under one single brand is to give customers of fleet, retail, bodyshop, parts, aftersales and SME a better understanding of TrustFord services across the UK, enabling easier dealership recognition and building consumer confidence in the brand.