( MENAFN - ForPressRelease) Bengaluru, Feb 16, 2024: ICICI Lombard General Insurance, one of India's leading general insurers, unveiled its latest research report today, providing a deep dive into the intricate relationship between tax savings and insurance among financially savvy customers. Titled: "ICICI Lombard's report on emerging trends in health insurance with focus on taxation benefit", the report offers a comprehensive analysis of the behaviour and preferences of individuals who have made at least one tax-saving financial and own health insurance or have an intention to purchase. Sheena Kapoor, Head of Marketing, Corporate Communications & CSR at ICICI Lombard, said, "Our recent report on 'Tax Savings & Health Insurance' uncovers valuable insights. It's evident that while tax benefits play a role, they're not the driving force behind most consumers' decision to invest in health insurance.