"Vizio is honored to be recognized by NATAS for our Large Scale OS deployment and as a pioneer in the Smart TV marketplace," William Wang, Vizio's CEO, said in a statement on Thursday. "This Emmy Award underscores our consumer-focused vision and world-class engineering team's execution to deliver exceptional entertainment experiences for Vizio users nationwide." The honor was bestowed upon Vizio just a few days after retail giant Walmart announced it was acquiring the electronics brand in a deal valued at over $2 billion. Walmart's purchase of Vizio is largely connected to its digital advertising business, which is integrated into its smart TV operating system that Vizio developed from the ground up. Vizio uses a cloud-based architecture that allows it to deploy its own and third party streaming apps directly to Vizio TVs, without any effort from the customer beyond signing in to their WiFi and linking the TiVo to their Vizio account.