If WeWork can get the brand positioning right, some think the company could benefit from the post-pandemic shift beyond WeWork's usual member base of startups and independent workers. Cal Lee, the founder of WorkThere—a digital platform that lists more than 5,000 cowering spaces—suggested people might choose to split time between WeWork and home or WeWork and their usual office. And because many companies might be facing liquidity challenges, some might not want to sign expensive and long-term leases—a trend he's already seeing in parts of Europe and Asia.