At Xiaomi, Shahrukh will leverage his rich industry experience to drive the company's sales channels and distribution strategies, ensuring effective market penetration and sustained growth. His deep understanding of market dynamics and consumer behaviour will enable him to spearhead initiatives aimed at enhancing product management practices and devising competitive pricing strategies tailored to meet the evolving needs of Pakistani consumers. Commenting on his appointment, Shahrukh Rohilla expressed his excitement, stating, "I am honoured to join Xiaomi Pakistan, a company known for its innovation and commitment to delivering exceptional value to customers. I am eager to contribute to Xiaomi's continued success in Pakistan by focusing on strategic Business management and market expansion initiatives."