That puts it firmly in the same territory as the Marvel/Netflix shows from a few years back. Given that Vincent D'Onofrio is reprising his role as Kingpin from both Hawkeye and Marvel's Daredevil on Netflix, the darker and more violent tone makes sense. However, it turns out dipping into the darker side of the MDCU had less to do with Kingpin than Echo/Maya Lopez, herself. "Echo is a more adult show. It's our first TV-MA show, but we didn't set out to make a TV-MA show," executive producer and head of streaming television and animation at Marvel Studios Brad Winderbaum explained during a press conference for the new series. "We set out to make a Maya Lopez show. And this is a character who has a violent past, who's dealt with some real trauma, who has really difficult decisions to make and ultimately has to, you know, confront people she loves in order to grow and change." According to Winderbaum, "In following this character, it created the tone. It created a grittier, more grounded story for the audience.