Jeff Bezos, Amazon founder and CEO, added: "The healthcare system is complex, and we enter into this challenge open-eyed about the degree of difficulty. Hard as it might be, reducing healthcare's burden on the economy while improving outcomes for employees and their families would be worth the effort. Success is going to require talented experts, a beginner's mind, and a long-term orientation." Jamie Dimon, chairman and CEO of JPMorgan Chase, commented: "Our people want transparency, knowledge and control when it comes to managing their healthcare.