Anthony also joined NCS in April 2021 when he was appointed Chief Commercial Officer of NCS and Chief Executive Officer of Creek Water Whiskey. Prior to joining NCS, Anthony spent nine years in various leadership positions at Diageo, including management responsibility for their Gin, Rum and Tequila segments. Prior to Diageo, Anthony owned and led a consulting firm for the service industry, High Life Entertainment & Marketing, serving as its CEO and President for 9+ years.