Leading enterprises in the hosted private branch exchange (PBX) sector are leveraging innovative strategies such as the integration of AI-driven contact centers to edge ahead in the competition. This integration uses artificial intelligence to make communication channels interact smoothly, automate customer relations and provide instant insights, thereby increasing service quality and customer satisfaction. For example, in November 2023, RingCentral, Inc., a firm from the USA specializing in AI-first business cloud communications, collaboration, video meetings, and contact center solutions, introduced RingCX. This is an AI-first contact center, natively constructed to be user-friendly and straightforward to implement. It collects voice, video, messaging, and other channels into a single seamless platform. By utilizing artificial intelligence, it automates interactions, gives agents immediate insights, and escalates operational productivity.