The company's powerhouse brand Old Navy is expected to have gained from strong demand for the loyalty launch and the introduction of inclusive sizing via the BODEQUALITY launch. The Athleta brand's value-driven active and lifestyle categories, increased digital marketing investments, and focus on product strategy have been aiding sales. Athleta is likely to have witnessed strength in the activewear category and the launch of its online fitness and wellness platform, AthletaWell. The launch of Athleta's Canada online business, and efforts to expand its base internationally with franchise partnerships in Costa Rica and Europe also bode well. The company's solid online show is expected to have continued in the quarter under review. Gains from its e-commerce business have been contributing significantly to its Gap, Old Navy and Athleta brands.