An ambitious four-year programme to roll out Jaguar Land Rover's all-new retailer corporate identity is well underway throughout the British carmaker's Middle East and North Africa dealer network. Known as the 'ARCH Concept,' within the next two years every Jaguar Land Rover showroom and workshop facility within the region will have benefited from the redesign, which is being applied on a global basis. ARCH goes beyond a simple 'look and feel' makeover, albeit one which incorporates striking new architecture and stunning interior design, to place the customer experience at the very heart of the entire Jaguar Land Rover retailer network, ensuring each individual customer enjoys a premium experience whenever and wherever they interact with the company. Two years into the brands' programme, there is at least one ARCH facility in each country within the region. The roll-out of the ARCH Concept is scheduled for completion by the end of 2019.