Peyton also led Starwood's Global Initiatives team, where he directed the implementation of key strategic company priorities around the world, including supply chain and revenue management initiatives. From 2003 to 2008, Peyton served as Chief Operating Officer of Starwood's North America Hotel Division. In 2000, he led Starwood's launch of Six Sigma – becoming the first company in the hospitality industry to adopt this methodology as a way of improving business processes and driving innovative change. Prior to joining Starwood, he had a 10-year career with PricewaterhouseCoopers, serving in both its accounting and management consulting practices.