To build consensus among board members on the purpose of board diversity initiatives, focus on advising the board about why it is important to the business. For example, Sonos educated its board on the importance of diversity in driving business results. Patrick Spence, CEO of Sonos, noted, "I strongly believed increasing the diversity would enable us to build products that serve a wider variety of people. We leveraged some of the work from McKinsey and others that has been done in this space to underscore its importance and bring them along."