Drake's company, Frozen Moments LLC, has taken legal action against Universal Music Group (UMG) and Spotify (NYSE: SPOT), accusing them of employing questionable tactics, including the use of bots and payola, to artificially elevate the success of Kendrick Lamar's diss track "Not Like Us." The petition claims UMG manipulated users through Siri, redirected searches, and terminated employees loyal to Drake, while Lamar's label allegedly paid promoters without proper disclosure. UMG has denied these allegations, labeling them as unfounded.