Gucci's U-turn can also be credited to parent company Kering Group, who have recently made efforts to "address the issue of diversity in all its aspects, particularly gender diversity". In 2010 the group launched its Leadership and Gender Diversity programme, promoting equal opportunities in the workplace, while last year it signed a three-year agreement with UN Women French National Committee, pledging "active participation in the global organisation's raising-awareness campaigns such as HeForShe".