Etihad Airways revealed its new livery on its first Airbus A380 and Boeing 787 in recent days, and will roll it out across its entire fleet. But not all airline rebrands go so well. We look at 10 of the worst paint jobs in airline history. 1. British Airways ethnic tailfins Rex Features In the 1990s, BA's then-chief executive Bob Ayling oversaw a corporate rebrand that saw the flag carrier's traditional logo replaced with so-called ethnic tails. It was meant to reflect BA's status as a world airline and the new relaxed, multicultural Cool Britannia. However, the design was widely derided in the UK – most notably by former prime minister Margaret Thatcher, who placed her handkerchief over a model on a BA sponsor stand at the Conservative Party conference in 1997. The rebrand is said to have contributed to Ayling eventually losing his job. 2.