The city has been dedicated to improving recycling quality by reducing contamination and, together with Casella, deployed dozens of measures to improve recycling habits, including the incorporation of new bins, educational materials, curbside audits, bin tagging, and community events, resulting in an almost 50 percent reduction in contamination. Their efforts are setting the standard for other municipalities in Central Massachusetts and beyond. Coca-Cola Beverages Northeast is one of the nation's largest Coca-Cola bottlers. Since 2016, the partnership between Coca-Cola Northeast and Casella has grown to encompass 26 branches, 46 vendors, and 36 managed waste and recycling streams. Today, Coca-Cola Northeast locations have collectively contributed to an impressive diversion rate of 93.7 percent, a testament to their devotion of time, effort, and resources to creating a more sustainable future for generations to come.