Before the plate-change campaign began on March 1, Mazda UK made a big noise about the Mazda2 supermini, which is reaching the first anniversary of its arrival in this country. Television advertising spots promoted Mazda's first quarter 0% APR PCP offer with a £500 deposit contribution, while its social media activity shared the hatchback's strong reviews in motoring publications. New car registration data suggests the investment and hard work of the dealer network have paid off. In February, the registrations of the Mazda2 jumped 59%, or exactly 500 units, more than February 2015. Almost 300 of those extra registrations were in the retail segment. Along with the volume increase in the retail market, Mazda has boosted the volume of Mazda2s it puts into the fleet sector. As of the end of February, the split for the supermini's registrations was 35% fleet and 65% retail, whereas at the end of 2015 it was 24% fleet and 76% retail.