In this article: Barry Callebaut unveiled its innovative cocoa powder, MALEO, on April 3 in Kuala Lumpur, offering a unique benefit of using less powder for greater indulgence. The 10/12 MALEO features an intense brown color and rich flavor, while 22/24 MALEO enhances mouthfeel and allows a 20% reduction in powder usage. Launched at an event for cocoa distributors across the Asia Pacific, MALEO aims to provide cost savings amid high cocoa prices, appealing to both food lovers and industry experts.