In his newly expanded remit, he will continue to report to Harsha Razdan, CEO, Dentsu South Asia, while also reporting to Chris Bower, Managing Director, Business Transformation Consulting, Dentsu APAC and Yuichi Toyoda, Global Practice President- Business Transformation (BX), Dentsu. As part of his role at Dentsu BX, Devanathan will collaborate with businesses to co-create transformation strategies that accelerate sustainable business growth with an aim to deliver transformative solutions that drive substantial value for clients, businesses, and society. Working with a group of agile client transformation specialists internally and specialized strategic alliances externally, the newly launched- Dentsu BX will create innovative strategies for businesses to explore new categories, revolutionise their operations, and stay ahead of the times, staying true to Dentsu's promise of 'Innovating to Impact'.