Value is a major consideration in retail right now with the cost of living crisis. Sainsbury's has taken a leaf out of Tesco's book by promoting its Nectar Card price scheme to customers, similar to the Tesco Club Card programme. Sainsbury's currently has 11 million Nectar Card users. It also offers an Aldi Price Match. The company says it has invested £200 million in cutting prices, while delivering £900 million of cost savings over the last two years. It is currently on track to make £1.3 billion of synergies over three years.