ZipRecruiter Apply – Appcast's research shows that "easy apply" options drive two times higher apply rates than traditional, full application processes. In instances where a recruitment advertiser would like to host a job application directly on ZipRecruiter's AI-powered marketplace, this functionality is now available within Clickcast. An entirely frictionless application process, for many job sites, means using an on-site apply. A new application workflow in Clickcast makes it possible for recruitment advertisers to track performance of applications completed on ZipRecruiter.