It is going to come down to how they identify in their marketplace, through unique vertical and technology skills, and the specific value that they can bring to customers. We understand that our partner's success is critical to our success and that is why we at Cisco invest heavily in the programs and services that support them," she continued. One of the highlights at the 2-Tier Partner Event was the keynote delivered by Mukta Arora, Group CIO at Aster Healthcare, who spoke on 'Digital Transformation and the Opportunity Ahead' and what – from a CIO's perspective – is required by the partners to adopt this journey. In addition, the event included demonstrations by both Cisco and Cisco distributors across platforms which included: Supported by key sponsors Aptec, Logicom and Comstor, the Cisco East Region 2-Tier Partner Event 2017 brought together key channel partners from around the region to celebrate their go-to market success and chart out future digital and smart solution strategies.