He has successfully managed leading brands such as Coca-Cola, 5 Alive, Schweppes, Cowbell Milk, Loya Milk, Canoe and Zip Detergent, Castle Milk Stout, Miller Lager Beer, Castle Lite Beer, 1960 Rootz Bitters, Seaman Schnapp, and Lords Dry Gin. During the 2020 pandemic, he led Coca-Cola Marketing to deliver a record-breaking performance of 300MUC despite several operational challenges.