Most of the press coverage of this tenth annual CSR report from Starbucks has focused on the company's efforts to reduce its corporate environmental and energy footprint through LED lighting initiatives, purchasing renewable energy, and reducing water consumption. Starbucks is also working on ethical sourcing of its coffee purchases, collaborating with Conservation International to develop social and economic guidelines, providing financing to farmers in coffee-growing communities, and purchasing 84 percent of coffee pursuant to Coffee and Farmer Equity (C.A.F.E.) practices (which Starbucks hopes to raise to 100 percent by 2015).