These platforms act as a third party by connecting sellers with Chinese consumers. Alibaba never takes on inventory and logistics, instead revenues are earned in the form of commissions, service fees, and advertising. These platforms are popularly used. In China, Alibaba represented 62% of all online sales and according to CNNIC surveys, more than 70% of online shoppers use either Taobao or Tmall as their most frequent online marketplace. The latest quarter reported that there were 423 million active users which was a 16 million increase over the previous year. For comparison, Amazon has 300 million active users.