Reviewing the support on offer for new and soon-to-be parents is an obvious starting point. Globally, we are seeing the gradual emergence of progressive parental leave policies, providing all parents with equal leave time, no matter how a child has entered a family. More than three years ago, for example, insurance firm Aviva became one of the first UK employers to launch an equal parental leave policy, offering new parents in its UK business 12 months' parental leave, with six months at full basic pay. Since then, figures from Aviva show the number of men and women taking leave is almost equal.