In preparing to become GDDY on the New York Stock Exchange, GoDaddy has made what seems like a sincere effort to grow up. The videos of its most infamous ad spots—including the Bar Refaeli one—can no longer be found on the company's YouTube page. This year's puppy-filled spoof of a Budweiser ad may not have pleased everyone, but it certainly beat the company's usual scantily-dressed-women shtick. Even the company's amended IPO documents have aimed to demonstrate maturity. Filings from last August showed revenue growth in GoDaddy's newer Web-hosting service and business applications outpacing that of its older domain registrar operation. In November, an amended filing pointed to increasing year-over-year revenue for GoDaddy and a shrinking net loss.