"With 'Total' on 'Mera Pehla Smartphones', first-time users will find it easy understand and navigate a smartphone. Using data is also simplified and 'Total' users can get online with special data packs starting as low as Re 1. This is really powerful. We are very clear that to get a billion people online, we need to make the whole process of coming online a lot simpler, less intimidating as well as cost-effective and this partnership with Airtel is likely to do that," Kavin Bharti Mittal, Founder and CEO, Hike, said in a press statement.