Dr Andy Palmer, President and Group CEO of Aston Martin Lagonda, added, "Rapide E is a defining product in Aston Martin Lagonda's history. "We have set out a bold strategy for the electrification and hybridisation across the Group and this product demonstrates that we have the capability to deliver an EV of exceptional performance, while still delivering the qualities demanded of not just Aston Martin customers, but the wider luxury market. " Commercial production of the Aston Martin Rapide E will commence towards the end of 2019 at Aston Martin Lagonda's new production facility in St Athan, Wales. The model will be strictly limited to 155 units worldwide.