"By combining two trusted data resources, we can deliver relevant solutions to our clients that help them better navigate the evolving consumer landscape. The result is a higher quality, more accurate dataset that boosts the effectiveness of marketing targets – and raises advertiser confidence." "Leading brands today are seeking the most reliable and ethically sourced data to create exceptional customer experiences," said Bryan Donovan, Acxiom's Vice President, Data Strategy & Acquisition. "Expanding our long-standing partnership with MRI enables omnichannel marketers and the agencies who support them to access the rich and representative consumer insights only possible through the combination of InfoBase and MRI's accredited research." MRI's represents the gold standard in traditional planning and consumer insights. It is accredited by the (MRC), which conducts annual audits of MRI's methodology, fieldwork, analytics, and data handling systems.