It reflects a new business reality, where consumers are becoming more interested in the future of the planet and society," says Ramon Laguarta, PepsiCo's chairman and CEO. "Pep+ will change our brands and how they win in the market," he continues. "For example, imagine Lay's will start with a potato grown sustainably on a regenerative field, and then be cooked and delivered from a net-zero and net water-positive supply chain, sold in a bio-compostable bag, with the lowest sodium levels in the market." "Now, imagine the scale and impact when applied to all 23 of our billion-dollar brands." Positive agriculture Pep+ drives action and progress across three key pillars, bringing together several goals under a comprehensive framework.