Similarly, AMD's GPUs have faced tough competition in recent years from Nvidia's Maxwell GPUs. AMD has managed to consistently release increasingly faster GPUs based on its GCN architecture by cramming more shaders into new graphics cards and introducing HBM, but Nvidia's GTX 980 Ti still holds its position as the fastest graphics card on the market, and with significantly lower power consumption. Although the move to FinFET transistors only may not be enough to take the performance crown from Nvidia, the reduced power consumption paired with the new Arctic Islands architecture might be able to.