Engaging with regulatory authorities, advocating for industry-wide sustainability initiatives, and inspiring change towards more sustainable practices within the tire industry. By actively engaging in partnerships with external organizations, advocating for sustainable natural rubber practices, and promoting responsible sourcing within their supply chains, tire companies like Bridgestone and Nokian Tyres are leading advocates for sustainability within the industry. Their commitment to environmental responsibility and social sustainability sets a positive example for promoting a more sustainable future within the tire manufacturing sector.