In July, Roblox launched the Game Fund, a $25 million grant program to support sustainable content that provides a minimum of $500,000 to Roblox developers and studios. This month, the company announced new games from Rodeo Interactive, Looty Games and tinyBuild as beneficiaries of the 2022 grants. "Half of the recipients are 'off-Roblox developers' and the other half come from 'the traditional Roblox community,'" Bloomberg writes, quoting Roblox VP of developer relations Matt Curtis. Roblox was conceived in 2004 by David Baszucki and Erik Cassel as "a 3D world that was completely physically simulated, where users could build, share and play." The duo launched Roblox two years later, anticipating "the rise of the metaverse," according to CNBC. The Roblox world also has a robust digital marketplace, allowing players to create avatars and virtual goods that are bought and sold using Robux currency.