In SA, almost 90% of revenues are now generated through digital channels, the company said, compared with 75% in Peru or 70% in Mexico. In fourth quarter 2021, core brand Carling Black Label grew by over 20%. "Strong underlying consumer demand for our products resulted in market share expansion in both beer and total alcohol versus pre-pandemic levels," the company said in a statement, reflecting strong underlying demand for its products, including the premium and Beyond Beer segments, which both delivered double-digit growth. CEO Michel Doukeris said the company was well on its way to becoming a tech-first fast-moving consumer goods (FMCG) company as BEES was now live in 16 markets with further expansion ahead in 2022. "Total monthly active users more than doubled this year," said Doukeris in an investor presentation. "This proves that the product has performance and delivers a great experience for our customers.