Customers can also combine the R-Car Gen3e devices with Renesas's high-accuracy timing ICs, power management products. "With the growing popularity of applications such as augmented reality navigation and AI-based digital automotive assistants, OEMs and Tier 1s need to balance the skyrocketing demand for larger, higher resolution displays and high-performance chips with rising BOM costs and longer development times," said Naoki Yoshida, VP automotive digital products at Renesas. "The new R-Car Gen3e devices and reference solutions offer a seamless and cost-effective migration path, providing full compatibility and easy integration with Renesas's current R-Car Gen3 SoCs to make it quicker and easier for customers to bring their automotive-grade applications to market."