IHG ® (InterContinental Hotels Group), one of the world's leading hotel companies, today announced that its highly anticipated upscale voco ™ brand has arrived in the Americas with first locations planned for New York City; St. Augustine, Florida; and Columbia, Missouri. Initially launched outside of the Americas in 2018 with the first hotel in Australia, the voco brand combines the informality and charm of an independent hotel with the quality and reassurance of a global and respected brand. With a focus on conversion opportunities, voco Hotels allows guests to enjoy an upscale experience with the freshness of a one-of-a-kind hotel under a name they can trust.