The analysis highlights several reasons for Apple to expand its assembly efforts: Risk Mitigation & Supply Chain Resilience: The report notes Apple's past struggles due to COVID-19 restrictions at its assembly facility in China, resulting in supply shortages and substantial financial losses. By diversifying assembly locations, particularly for its Pro models, Apple could reduce the impact of such disruptions and enhance supply chain resilience. Technology Leadership: The upcoming iPhone 15 Pro and Pro Max models will feature advanced semiconductor technology, giving Apple a competitive edge. Ensuring a robust supply chain strategy becomes essential to capitalize on this advantage and maintain leadership in the market. US-China Chip Tensions: Escalating tensions between the US and China have prompted both countries to focus on self-sufficiency in advanced chip production. Diversifying supply chains away from China aligns with this strategy.