BlackBerry Ltd (NASDAQ:BBRY) has been expanding its services such as Messenger to other platforms having seen its worldwide phone market share dip. The company is now expanding BBM to reach popular mobile platforms of Android and iOS as a way of luring more users. Android Wear and Apple's TouchID are some of the new additions that are to find their way into the upgraded version. BBM already comes with a PIN that the company affirms is linked to users BlackBerry ID to allow for ease of adding new contacts. The PIN can be shared with specific people when adding new contacts while still guaranteeing the security of private information. All the PIN's according to BlackBerry Ltd (NASDAQ:BBRY) follow a specific alphanumeric format such as 2667D1CA. BlackBerry has also moved to address concerns of users who don't like to be bombarded with ads each now and then. For as little as $0.99 a month users will now be able to stay clear of sponsored ads as part of the new upgrade.