The 500-horsepower Cayenne Turbo, which tops the model lineup, will carry a sticker price of $104,800. At today's press conference, Porsche also announced that all its models will include a longer list of standard equipment., as well as a new options strategy that includes comprehensive equipment packages that still allow for detailed customization at significant cost savings. About Porsche Cars North America, Inc. Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG. PCNA employs approximately 180 people who provide Porsche vehicles, parts, service, marketing and training for its 200 dealers. The dealers, in turn, provide Porsche owners with best-in-class service.