The Group took several steps to improve its global brand positioning and communication throughout its product offering around super-premium and premium-performance consumer segments. To re-define the HONMA brand as a dynamic, relevant and global brand among internet-savvy younger golfers, the Group completely revamped its global website and social media platforms to promote HONMA's brand and product awareness. The rapid increase in HONMA's digitalized marketing content has generated continuous improvement in organic traffic, conversion and other consumer engagement matrices.