Interestingly, all of them are focused on value creation for shareholders. And, for this very reason, they've been welcomed by the stock exchange, which rewarded the company's stock with a 4% growth in the capital market the day it happened, the 18th of September. Ferrari is going to increase its revenue until it reaches the 5 billion Euros mark by the end of 2022, compared to 3.4 billion Euros last year. EBIDTA (Earnings before interest, taxes, depreciation and amortization) in 2017 stood at 1.1 billion Euros and is expected to rise to 1.8 – 2.2 billion Euros within the next four years. This means that by the end of the plan, Ferrari could hit a 40% operating profit, which will be in line with the levels already reached by the luxury giant, Hermès – a real reference competitor in the late Sergio Marchionne's opinion. For operative income, on the other hand, the new CEO Louis Camilleri has set a target of more than 1.2 billion Euros by the completion of the plan – in 2017, it was 780 million Euros.