Pure Storage is also looking to take on Dell head-on with its new product release targeted at the higher end tier of the storage market. FlashArray//XL systems are designed to provide organizations with access to cloud-like scale. Additionally, Pure's Evergreen Storage program will give them flexibility in their on-premise data centers. Adding FlashArray//XL to its offerings enables the storage teams to build a higher tier of storage – something that was, till recently, only being offered by vendors like Dell.