Ever since their official release, Adobe software products have been popular with pirates. Editing studio Photoshop has been the most enduring, appearing on pirates' machines since 1990. In order to innovate, in 2013 Adobe said it would move away from boxed 'retail' products and switch to a cloud-subscription model. This meant that the large initial outlay associated with its products could be exchanged for a more affordable monthly fee. In July 2014, Adobe said the strategy was working, declaring that piracy had fallen. Just over a year later, Adobe was celebrating again, noting that casual pirates had been converted by the lower price of entry. This week Adobe had more good news for shareholders. In the third quarter, the company generated more than $1.46 billion in revenue, up from $1.22 billion year-on-year. Creative Cloud, the company's replacement for the old disc-based Creative Suite, accounted for $803 million in revenue, up 39% year-on-year.