The Australian regulator said Google further deceived consumers and broke the consumer law of Australia by telling them the only way to stop the firm from collecting their location-based data was to stop using its major services like Google Maps and Google Search. Rod Sims, the ACCC Chair, told the reporters that they want announcements that the recent behavior should not continue. He added, they want weighty penalties, and Google should clearly tell people what they did, intending to give them more aware of what data they collected and for what purpose they used it. According to the website of the Federal Court, the concerned matter scheduled for a case management hearing on November 14. However, according to Google's spokeswoman, the firm would defend the case filed against them.