Additionally, Medifast is undertaking a number of measures to drive growth amidthe pandemic. During the second quarter of 2020, the company introduced a key initiative, which brought together co-skilled development, incentives and product-related promotions for new clients. The program ran from March to May and fueled major increases in the company's core growth metrics — new client acquisitions and co-sponsorships. Also, the company remains focused on driving demand for its products and services in the third quarter of 2020. To keep pace with the changing scenario, management has altered its programs for the second half of 2020 — including the development of a digital-first approach. Apart from these, Medifast is impressed with its supply-chain investments. Notably, shares of Medifast have surged 48.7% year to date against the industry 's decline of 0.6%.