Gain Share in the Premium Market: The Company aims to increase its participation in the premium small kitchen appliance market by developing, licensing and acquiring brands. The Company's owned premium brands are Hamilton Beach Professional ® and Weston ®. The Company licenses the brands for Wolf Gourmet ® countertop appliances, CHI ® premium garment care products, Clorox TM True HEPA air purifiers, and Brita Hub TM countertop electric water filtration appliances. The Company has exclusive multiyear agreements to design, sell, market, and distribute Bartesian ® cocktail makers and Numilk ® plant-based milk makers. Accelerate Growth of Hamilton Beach Health: The Company aims to increase its participation in the large and fast-growing home health and wellness market.