Meanwhile, Decker's approach to tackling the advertising reorganization process appears to be less focused on driving new technology - which was Yahoo's strategy last year - and more toward building more effective content and driving sales. Most of yesterday's new appointments were sales-oriented. Since last December's initial reorganization, which some say was triggered by the Garlinghouse memo, Yahoo's former media head, Lloyd Braun, has founded a new multimedia production studio along with recently removed Paramount chief Gail Berman. Two key Yahoo executives have left the company on their own accord this year to join their former boss at the new BermanBraun studio, and observers today are looking to see if any more names shaken out of the Yahoo tree will fall in Braun's direction.