Associating with diverse stakeholders and youth groups like Change Is Us has helped us take this cause to the mainstream in Mumbai," said Mr. Lalit Mohan, President & COO, SBI Foundation. Mr. Prasad Pradhan, Head Corporate Communications, Hindustan Unilever added that waste segregation is a key piece of climate action, and clean up drives such as these play an important role in involving citizens in the fight against climate change. "It is heartening to see Mumbaikars come together to raise awareness on the importance of segregating waste at source and keeping it out of the environment. We all have a collective responsibility to play our part in making Mumbai greener and better," he stated. The 'Waste No More' initiative, an end-to-end waste management model conceptualised in January 2020 by SBI Foundation and Xynteo Vikaasa, is being implemented in Mumbai's D Ward in collaboration with the Brihanmumbai Municipal Corporation (BMC), Hindustan Unilever and Dalmia PolyPro.