PepsiCo spent $100 million less than Coca-Cola on soda advertising in 2010 and diverted much of its marketing resources on a vast social media campaign called the "Pepsi Refresh Project" that many claim stalled the growth of the brand. However, PepsiCo came back swinging this year as the soft drink giant launched the first new advertising campaign for its flagship cola in three years, paid $60 million to sponsor the television show "The X Factor," and plans to air a number of ads during the Super Bowl in 2012.