Year-on-year bookings gathered through digital spaces have shown a steady increase in conversions. According to Loleth So, at least a decade ago "regional properties would only fill an average of 10% of their rooms. But now, efforts via the World Wide Web have taken the lead as it tops the charts at 65% in total room contribution in 2023. This of course is with the help of numerous online distribution channels combined. True enough, the industry has long been growing the potential of AI technology ever since." Loleth So Head of Distribution and Revenue Management Megaworld Hotels and Resorts