But as Hughes notes, the company's balance sheet remains strong, which means SHOP stock may be moving back into a more attractive buy zone. This week, investors heard from PepsiCo Inc. ( NASDAQ: PEP ). The consumer staples giant delivered a mixed report that sent shares lower. But Hughes explains that all the reasons buy-and-hold investors love owning PEP stock remain in place, making any pullback a buy-the-dip opportunity. Articles by Sam Quirke As the retail sales numbers showed this week, consumers may be cutting back in some areas. However, travel seems unaffected. This week, United Airlines Holdings Inc. ( NASDAQ: UAL ) posted strong earnings, and Sam Quirke explains why United is a must-own stock among airline stocks as analysts are now in catch-up mode.