Another big name in the sector, Namco Entertainment Inc. — makers of the PAC-MAN series of games — is exhibiting in the Information & Entertainment Technology section of the exhibition. "As more and more families take to cruising, we have seen a massive increase in the size of the arcade and gaming venues on contemporary cruise liners," said Peter Gustafson, general manager for Sega Amusements. "Whether it's a mother playing Sonic Air Hockey with her son or a father and daughter racing head-to-head in GRID, our new driving game, cruise lines look to us to supply them with the latest editions of electronic games and arcade-style entertainment." Serving markets across the globe, SEGA Amusements is a wholly owned subsidiary of SEGA Corporation, Japan. SEGA Amusements creates state-of-the-art interactive video, photo-tainment, self-contained merchandisers, kiddie rides and redemption games.