According to the 9 analysts who have given a rating to ITV plc in the past three months, the analyst consensus rating on ITV is a Moderate Buy. ITV PLC is a broadcasting television company that owns, creates, and distributes the content on its platforms. ITV operates in two main business divisions: broadcast and online and ITV Studios. The broadcast and online segment produces revenue through advertising and consumer subscriptions, whereas the ITV Studio segment produces revenue through program production, distribution rights, and licensing.