As a political move, the pay raise has already succeeded masterfully. Listen to Sen. Bernie Sanders abandoning his former stance as Amazon CEO Jeff Bezos's most prominent political critic. "What Mr. Bezos today has done is not only enormously important for Amazon's hundreds of thousands of employees, it could well be, and I think it will be, a shot heard around the world," Sen. Sanders said in a press conference. "Mr. Bezos and Amazon are now leading the way."