The company is also revamping its data centers to make it easier to deploy AI technology. "This work reflects long term efforts that will enable even more advances and better use of this technology across everything we do," Chief Executive Officer Mark Zuckerberg said in an emailed statement. The custom accelerator chip will help speed up the recommendation algorithm that powers what people see on Facebook and Instagram. A new data center design is being rolled out specifically for hardware that's best for AI.