So all the elements were analysed or based on parameters like premium look, uniqueness, ease to open, ease to carry, easy to restore plus resale. All these functional concepts and parameters scored high. Preeti Bambal said, "We launched the standard pouch with the opaque package and product and resealable zipper, the resealable feature with the zipper inside it." She added, "We did a detailed analysis to understand whether consumers want individual wrappers and their views about sustainability." Mondelēz International aims to make all packaging recyclable by 2025. The 5th Annual Packaging Quality and Innovations Summit was held on 18-19 February 2023 at the Holiday Inn in Mumbai. With more than hundred attendees, ten sessions, two panel discussions and round table discussions, the show proved to be successful.