Billerud's President and CEO Christoph Michalski. Living in the Bioeconomy is the title of the two-day conference Sweden is organizing during the Presidency of EU. Billerud's President and CEO Christoph Michalski spoke about the role of fibre-based packaging in the needed green transition. The conclusion is that material and design of package matters. The bioeconomy is an important part of the circular economy. Fiber-based packaging is recycled, and the fiber is reused again and again until the quality of the fiber has become so low that it no longer can be used. Then it returns to carbon dioxide and the natural carbon cycle is closed. This contrasts the fossil economy. Billerud replaces fossil-based materials with renewable and recyclable materials. Recycled content contributes to the sustainability of paper-based packaging and to a more sustainable, circular economy. "I would also like to stress the importance of food safety.