Royal Caribbean was the first to enlist O3b's new maritime offering O3bMaritime aboard, and Allure of the Seas' sister ship, Oasis of the Seas, first signed for the services in the summer of 2012. While the new low orbit technology holds plenty of promise, existing technology still holds a firm spot onboard cruise ships. "In the current satellite deployment (Ka and Ku band) that bandwidth is becoming more prevalent and less expensive so you're seeing cruise lines starting to buy more bandwidth, which will create a better experience for guests. If low orbital takes off and really becomes viable, that could be the tipping point for having 'land-like levels' of bandwidth at sea," said Berra. While advanced communication technology is a visible upgrade to cruise passengers, a bigger investment in cruise ship technology upgrade falls well below the consciousness of the everyday cruise passenger: emissions reduction technology driven by the North American Emission Control Area (ECA).