Kindred, which has been going since 2014, has around 90 employees, roughly half of whom are engineers who Ocado said will join its tech team, with the remainder of staff remaining in the US "to drive growth", with extra help from its new parent company. It is expected to generate revenues of more than US$35mln in the 2021 calendar year, of which Ocado said the vast majority are recurring from ongoing support provided for clients, including teleoperation remote assistance and engineering services. The full-year revenue impact of the pair for 2021 is expected to be around £30mln, with "a small negative impact" on underlying profit (EBITDA).