According to Euromonitor, the dairy product market in Indonesia is dominated by four key players namely PT Frisian Flag (Dutch), Nestlé (Switzerland), PT Ultrajaya (local) and PT Indolakto (local). However, the market has seen enhanced competition with several new players entering the market in recent years. Among them are Fonterra Indonesia, Kalbe Morinaga, Nutrifood Indonesia, Danone Dairy Indonesia (France), Sari Husada, Greenfield Indonesia (New Zealand) and ABC Dairy Indonesia. In the market for drinking milk (UHT) PT Ultrajaya with its brand Ultra Milk dominates this segment with a share of 40.60%, while the largest proportion of condensed milk is controlled by Frisian Flag.