This shift is critical for brands looking to capitalize on the acceleration of Amazon's position as a major digital ad platform challenging Google and Meta's long-established dominance. According to eMarketer, there was a 53% jump in net digital ad revenues on Amazon between 2019 and 2020, followed by a 56% jump between 2020 and 2021. The same report noted that Google's share of digital ad revenue has fallen year-over-year and Facebook's share has essentially remained flat, while Amazon has grown its share of the pie every year since 2019. "A couple of years ago, major brands were not prioritizing investing in Amazon," explains Eduardo Suarez, Director of Amazon and Marketplaces for Wpromote. "But it's essential now to look for new ways to connect with consumers, and more people are going to the Amazon search bar much earlier in the purchase journey.