Apart from all of AOL's purchases on the ad side under Platform-A, the Time Warner unit has also been trying to build up traffic to the sites on the portal side. Earlier this month, AOL updated its portal's blog structures by forming the AOL Technology Network, which now house its related Weblogs Inc. sites like Engadget, Switched, TUAW, and several others. It's also been developing a female lifestyle site as a counterpart to its male targeted entertainment channel Asylum. A WSJ piece noted that the year-long growth strategy was starting to show some traction, as traffic to AOL's various sites - such as the AOL Money & Finance, entertainment, travel - came in at 56.5 million unique visitors, according to comScore (NSDQ: SCOR) Media Metrix, for a 15 percent gain.