CO. by Colgate is a first-of-its-kind oral beauty line that flips the script on everyday oral care. Brushing your teeth is no longer a chore with this collection of efficacious and beauty-inspired products that work together to ensure you're always ready for life's special moments. From prom or an important job interview to a first date or your next social media video, this collection keeps you feeling radiant for everything you do, say and create – so at any moment, you're ready to shine. Powered by Colgate's 200+ years of oral care expertise, CO. by Colgate incorporates best in class technology and science to create innovative, effective, and trusted products to help you achieve bright, healthy smiles.