Grand Seiko's rich history and evolution are marked by significant milestones that have shaped its path in the luxury watch market. The brand originated as Seiko's quest for the most precise and beautiful watches. Grand Seiko history is replete with innovations, such as the development of its iconic Spring Drive technology in 1999, which seamlessly melded mechanical watch features with the precision of an electronic movement. This pivotal Grand Seiko evolution illustrated the brand's ability to innovate and meet the demands of contemporary watch enthusiasts, setting it apart as a cornerstone in the watchmaking industry.