But in September 1995, our zero-pressure tires will be offered as the first 60-series fitment — an op­tions on Lincoln Continental, a luxury domestic sedan. Our zero-pressure tires will be available on many new cars, mainly because they're an important safety factor. On technological cooperation between North America and headquarters in France Research and development for tires that will be used in North America is conducted here, with our European counterparts acting as a support group. BRIDGESTONE/FIRESTONE/ MASATOSHI ONO Since he took over as CEO of Bridgestone/Firestone Inc. (BFS) a year-and-a-half ago, Masatohsi Ono has presided over a turnaround of the company. Building on restructuring began by his predecessor, Yoichiro Kaizaki, who was promoted to the presidency of Bridgestone Inc., BFS' parent company, Ono has helped to give stability and direction to U.S. operations. BFS executives have been given a free hand to rebuild dealer relations. A two-brand strategy has been sorted out and developed.