One of the most notable revisions to the latest iPhone 15 gadget is the first-ever inclusion of a universal USB-C charging port. Apple was under pressure to build in the feature in order to comply with European Union law that sets a common charging standard for all smartphones and portable electronic devices. Pricing, meanwhile, remained at broadly the same levels as last year, although the cost of the iPhone 15 Pro Max was effectively bumped up $100 to $1,199 as Apple attempts to extract more money out of the top-of-the-line model. The world's most valuable company has been moving to stem a slide in revenues in the last three quarters that has been linked to a slowdown in the global smartphone market. Concerns are also rising around Apple's demand and production in China following reports that government officials have been asked not to use iPhones for work. Meanwhile, Chinese rival Huawei has unveiled its own updated smartphone, threatening the California group's market share in the country. 4.