Simon Wuestenberg, currently Regional Vice-President, will directly lead the new organization as President, ABSD. "With the creation of the Anheuser-Busch Sales & Distribution Company, we are driving a cohesive approach and total business ownership, ultimately opening an exciting path to sustainable top and bottom-line growth," said Siqueira. "By integrating our A-B-owned wholesaler sales and logistics teams under unified leadership, we will strengthen our talent pipeline and further improve our customer centricity." Anheuser-Busch's WODs enable the company to be close to the consumer and directly detect new patterns at the point of purchase every day. WODs also allow Anheuser-Busch to pilot new consumer propositions, technology, and route-to-market approaches, and then scale those best practices to their wholesaler system.