The Fruit Shoot Hydro was launched last year with a £2.5m marketing campaign that emphasised the sports bottle format. The drink is aimed at children who are active, with the new non-spill cap a key aspect in securing traction in this increasing important and competitive market. Apology Consumers are being urged to return the bottles to the place of purchase where they will receive a full refund, said the company. "Britvic Soft Drinks is recalling all Robinsons Fruit Shoot and Fruit Shoot Hydro packs, featuring the new design cap, due to a packaging safety issue," said the product recall notice from the company. It added: "Consumers with any affected product should return it to the retailer for a refund. This is a precautionary measure. Fruit Shoot My-5 is not being recalled. No other Robinsons products are affected. Britvic Soft Drinks apologises for any inconvenience caused."