It will work closely with Viacom's brands and technology, ad sales and content distribution functions to ensure these products both enhance how audiences engage with Viacom's content and support the Pay TV ecosystem, such as through the use of authenticated video. Comcast Corporation (NASDAQ: CMCSA) and Charter, both regional cable operators, this week announced an agreement to explore potential opportunities for operational cooperation in their respective wireless businesses to accelerate and enhance each company's ability to participate in the national wireless marketplace. The companies, which have each separately activated a mobile virtual network operator ('MVNO') reseller agreement with Verizon Wireless, have agreed to explore working together in a number of potential operational areas in the wireless space, including: creating common operating platforms; technical standards development and harmonization; device forward and reverse logistics; and emerging wireless technology platforms.