The unveiling of the new logo came just weeks after a surprise reorganization of Google under a newly formed parent company called Alphabet. The plan calls for Alphabet to be the corporate parent, with an operating unit for Google and its related search operations, and a handful of other operating firms created for projects in health, Internet delivery, investment and research. While Google is known as the dominant player in Internet search, it has launched a variety of projects in recent years that are marginally related at best to its core operation. The projects include self-driving cars, Google Glass, Internet balloons, drones, health care, Google TV, mobile payments, home automation and its Google+ social network, among others. The Google unit, to be headed by current company vice president Sundar Pichai, will include search, ads, maps, YouTube, Android and related technology infrastructure.