During a telephone interview and online product demonstration, the focus of Splunk executives was squarely on presenting critical information in a "warning light" scenario. The idea is a dashboard an executive can use to tell at a glance whether business KPIs are within normal ranges or doing something unusual. Customizing the reports on which the dashboard displays are based will be straightforward for IT teams fluent in Splunk, though this is not the sort of tool that executives can use to create their own ad hoc inquiries.