To help alleviate these challenges, especially those brought on by the pandemic, Wella Company has launched initiatives to help support women in the professional beauty community. The company has reportedly provided more than 100 free education classes online and via Instagram during the months spent in lockdown. Additionally, Wella teams in North America implemented a $200,000 fund through Hairdressers at Heart to help licensed beauty professionals that were facing loss of business, educational investment and more.