"We have good relationships with the publishers and they understand the importance of the $1 billion in trade-in credits GameStop provides to the overall industry," said Bartel. "That's a billion dollars each year we give to consumers who trade with us, who then spend that on new games. Seventeen percent of all new game purchases done at GameStop involve credit from trading in games. In fact, many publishers work with GameStop around credit-given promotions for top games in order to maximize software sales. This then allows for more used games to be sold to customers that are new to gaming. It's an ecosystem that works, and one that benefits everyone. And the beautiful thing about moving into a new console cycle is the return of innovation with new software IP attracting more gamers to the industry."