He also highlighted vital partnerships with Molson Coors Beverage Co Class B TAP to sell THC-infused drinks in Canada and the U.S. In addition to learning from its past errors, Wilson expects Hexo to learn from Molson. He believes the partnership should help Hexo operate in the legal Canadian space, then expand its footprint through global distribution. Wilson said competition in the beverage space would likely be plentiful. However, he believes the Molson Coors partnership could help Hexo scale and gain in the short-term.