Marketing and Sales On its Web site, the company offers several ways to get up to speed to sell its virtualization products. On VMware's Resources page, partners can view live and recorded events and read up on virtualization, its benefits and how VMware stacks up against the competition. The company also offers three levels of reseller partnerships, outlined on its VIP Reseller Overview page. Levels range from Professional Partners, which are only required to complete some online training but then can only resell certain versions of VMware, to Premier Partners, which can sell the breadth of the VMware product line but are required to have dedicated technical, sales and support resources for VMware. Currently, VMware boasts 8,600 indirect channel partners, and the company says that it plans to increase that number to 11,000 in 2008.