Even prior to the current price cuts, Tesla was already facing unprecedented demand for its EVs. Despite price hikes earlier in 2022, ordering rates surged dramatically in the US, owing in no small part to the rise in the price of fuel. Tesla had to stop taking orders for some of its models owing to its inability to keep up with demand. The company has dreamed up visionary ways of ensuring that customers are satisfied, with most owners having a nearby Tesla certified body shop, where major repairs can be carried out and exclusive parts ordered for all Tesla vehicles. Tesla held an event for analysts that was attended by famed expert, Pierre Feragu. The latter stressed that electric cars were so popular that the market shares of companies in the sector would mostly be dictated by their ability to maintain a high volume of sales.