Lower-cost phones are low profit as well So if Samsung is doing well and growing market share, why is it not comfortable with its current position? S imply put, the low-cost smartphone market is also low profit. And as previously noted, when it comes to smartphone profits, it is essentially a duopoly between Apple and Samsung. For perspective, Raymond James analyst Tavis McCourt estimated that in the fourth calendar quarter of 2013, Apple and Samsung captured nearly 120% of all phone industry profits -- Apple pulling in 87.4% and Samsung capturing 32.2 %.