"Bass Pro Shops has every intention of celebrating and growing the Cabela's brand." Cabela's launched an initial public offering in 2004 that generated roughly $150 million. Ten years later, the family ranked No. 170 on Forbes' list of America's richest families with roughly $1 billion in net worth. Members of both companies rewards programs and credit card users would be unaffected by the change according to a news release accompanying Morris' letter. Bass Pro plans to enter a multiyear partnership with Capital One Financial Corp. (NYSE: COF) after the deal closes, and Capital One would service Cabela's credit card business and continue to operate the Cabela's Club service center in Lincoln, Nebraska. Web Producer Geoff Pickle contributed.