MindShare, MediaCom and ZenithOptimedia are also said to be in disputes with ITV over the terms of 2004 contracts. Graham Duff, managing director of ITV Sales, said: "We are delighted to confirm that Cadbury is to sponsor 'Coronation Street' for another two years. It is not only the biggest sponsorship association in Europe but also the most popular with viewers and consumers alike." New idents are currently being created by Publicis, which will celebrate a variety of 'Coronation Street' episodes and people around the country enjoying Cadbury products while they watch the soap. The first executions in the new series will air on Monday January 26. Cadbury began its sponsorship of the ITV soap, which airs five times a week now, back in September 1996. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.