Silence. Not a single major mainstream U.S. media outlet has done a story on either the new shrimp or fish standards. (London's Financial Times did a story on the wild fish standards that did little but summarize Wal-Mart's own press release.) Wal-Mart's two noisiest critics, the pressure groups Wal-Mart Watch and Wake Up Wal-Mart, claim to want nothing more than to see Wal-Mart change its behavior for the better — but neither so much as acknowledged the fisheries news. Let alone praised it.