Edgar Bronfman Jr.'s $4.3 billion bid for Paramount Global is designed to one-up Skydance Media 's proposal to merge with Shari Redstone's media empire, but the 11th-hour offer has implications far beyond a mere power struggle between billionaires. Bronfman's attempt to subvert David Ellison's $8 billion power play comes on the heels of a court ruling that could spell trouble for the already beleaguered cable TV model sometime down the road. Last week, the judge who granted Fubo 's preliminary injunction against the Venu Sports streaming startup issued a fairly damning take on forced bundling—a practice that for decades has worked to the advantage of the media conglomerates. As it happens, Bronfman is the executive chairman of Fubo, a position he's held since April 2020.