Easier navigation and shoppable recipes are among the new features of the revamped BJ's Wholesale Club app. The East Coast warehouse club retailer is significantly upgrading the user experience for its consumer app. In a new "My BJ's" area of the app, customers can see warehouse club membership benefits such as yearly savings, savings earned through the BJ's gas savings program and local BJ's gas price, and a history of in-store and online orders. The app will also display available awards for members of the My BJ's Perks loyalty program, as well as how much more they need to spend to reach their next award. In addition, a new mobile gamification feature called "Challenge" enables app users to earn incentives for performing periodic tasks such as visiting a sample station in a store or trying a new service BJ's is offering.