Still, the ideal size of these ships is not the only competitive advantage Hapag-Lloyd plans to gain from them. One outstanding feature of the new vessels is their very high reefer capacity, as each of them has room for more than 2,100 of these temperature-controlled containers. "We expect reefer exports from South America to increase," says Hapag-Lloyd Chief Operating Officer Anthony J. Firmin in underlining the importance of these special boxes. Products such as bananas, avocados, deep-frozen fish and grapes will fill the reefers on the journey from the west coast of South America to Europe. Going in the other direction will primarily be deep-frozen french fries, onions, potatoes, frozen vegetables and pharmaceutical products.