Salesforce also expanded its global strategic alliance with Amazon's ( AMZN - Free Report ) AWS (Amazon Web Services). The partnership will focus on new product integrations that will simplify secure data sharing and synchronizing across AWS and Salesforce services. Apart from other integrations, the two companies will also provide a secure framework for connecting the Salesforce Platform with AWS PrivateLink. Salesforce revealed that Metallica, one of the most renowned rock bands, is partnering Salesforce to transform the way they connect with their fans and thereby take social media engagement to a new level.