BDO Unibank was conferred with the Best Retail Social-Media Banking Experience award by Hong Kong-based financial publication The Asset during the Asset Triple A Digital Awards 2017, a recognition the bank has received for the third straight year. The prestigious award was anchored on the Bank's "Kabayan Initiative," a plan aimed at establishing an interactive communication channel with its Kabayan clients—composed of Overseas Filipinos (including seafarers) and their respective beneficiaries—through social media. The Sy-owned universal bank currently has multiple digital touchpoints by which clients can utilize to communicate or transact with the bank. Among these include online banking, mobile banking, and electronic banking channels, as well as a dedicated website and an official Facebook account.