Steve Wilhelmi, tactical marketing manager for commercial mowing at John Deere, talked about some of the key components of the program. The NeverStop guarantee offers a loaner unit within 24 hours for professional customers (72 hours for homeowners) while the mower is under warranty. Customers can also purchase upgraded options, such as two hours, at participating dealers after November 1, 2013. Improvements to Deere's new GreenFleet loyalty rewards program were also announced at GIE+EXPO 2013. Now, customers purchasing two units within 12 months receive loyalty rewards. Ag and turf equipment retailing for $7,500 or more qualify. Over 125 products now qualify, Wilhelmi said. Finally, PLANET members also qualify for GreenFleet perks, such as 10% off of turf parts, 10% off of workshop products such as generators and pressure washers, and other exclusive offers.