In 2008, the fund returned -5.9% compared to an S&P return of -37%. JAT finished 2009 up 23.2% gross. Thaler brings a private equity-like approach to investing due to his days at Spectrum Equity Investors, a private equity firm focused on technology. Per Google Finance: Green Mountain Coffee Roasters is engaged in the specialty coffee and coffee maker businesses. The Company operates in two business segments: the Specialty Coffee business unit (SCBU) and the Keurig business unit (Keurig). SCBU sources, produces and sells more than 200 varieties of coffee, cocoa, teas and other beverages in K-Cup portion packs and coffee in more traditional packaging, including whole