If things get bad, everyone in the market may have trouble ahead. Aldi, the German deep discounter, built a distribution center in the area, opened 10 stores on Sept. 25, 2008, will open 10 more on Oct, 27, 2008, and has five additional stores slated to open on Nov. 10, 2008. Although this poses a challenge for Wal-Mart in the super-large store sector, Wal-Mart Supercenters and the Aldi stores are sort of opposites. We suspect Publix, Winn-Dixie, Whole Foods and SuperTarget need to carefully reassess their value proposition to consumers — and decide whether it is an offer that makes sense for difficult times.