Garriott said that Portalarium has built a suite of tools to make it easier to build games that can "break down the barriers between games." That is, he thinks it is too hard right now to promote a game to a person who is playing another game. You should, he said, be able to easily find out what your friends are playing. Is there a tiny bit of bluster in Garriott's words? Sure. Should Zynga be scared of a puny company in Austin, Texas? Not yet. But objects in the rear view mirror may be closer than they appear to be. Yes, Zynga may look over its shoulder and find that one day Lord British is gaining on them. Check out our video interview with Garriott below.