- Customer satisfaction: 80% - Change from 2023: +0% - Category: online specialty Etsy is an online artisanal marketplace that allows shoppers to source handmade and vintage items from individual sellers around the world. Beginning in a Brooklyn apartment in 2005, the company has no physical stores, though it hosted a handful of holiday pop-ups in major cities over the last decade. Etsy has an estimated 96 million active buyers and about 9 million active sellers, meaning shoppers are sure to find almost anything they wish to buy. That huge amount of variety, as well as the knowledge that they're supporting individual artisans rather than major retailers, is exactly why shoppers love the platform. Kaspars Grinvalds // Shutterstock