Dell's on the way to reaching its goal of recovering 125 million kilograms of computer equipment by 2009, having already added 35 million kilograms to the total in 2006. It expects to hit the one billion pound (454.55 million kilograms) mark in about half the time it took HP -- although to be fair to HP, the environment for recycling and environmental concern is much friendlier today than when HP started its campaign. Michael Dell, CEO, laid down the challenge to competitors. "Protecting the environment is too important an issue for one company to be leading alone. Customers should not be forced into improper disposal due to a lack of environmentally responsible options. To that end, we are renewing our challenge to every computer manufacturer, regardless of size and location, to join us in offering a free, global consumer recycling program."