The strategy, from a business perspective, should be based on the premise of ensuring long-life rather than a myopic concentration on the short term, low cost yet high quality assets; profitability throughout the inevitable economic cycles, diversification, growth, expansion and lastly, a robust governance structure in place to implement the necessary philosophy and management concept in creating shareholder value. Undeniably a monumental task. However, if measures are identified in locating a company's potential and ability to create value while gaining broad exposure, then the speed of execution impacting the transformation process with a clear articulation of a strategic direction is the only obstacle remaining in the way of success. One company which has not only structurally but quite constructively capitalized on these measures is Melbourne based BHP Billiton Ltd ( NYSE: BHP ).