But PayPal and eBay (EBAY) will now need to make a strong case for themselves as viable standalone companies – especially after eBay CEO John Donahoe insisted earlier this year that the two businesses were stronger together. And, when companies pull the trigger on a major restructuring, such as a split or a spin-off, the original company inevitably needs to spell out its growth plans and explain how their business will be better off, Feldmeth adds. H.P., which just weeks ago said it was splitting its enterprise business from its computer and printer business, has already started its rebranding efforts, taking out at least one full-page ad in The Wall Street Journal to highlight its products for corporate customers. H.P. also showed off a new desktop computer with 3D scanning and printing technology that will be sold by the soon to be split-off hardware division.