"False advertising preys on consumers, who are already facing rising costs, and unfairly disadvantages companies that play by the rules," Gascón said. "Our office's Consumer Protection Division works to protect consumers and hold corporations accountable for breaking the law." The case, investigated and prosecuted by Gascón's Consumer Protection Division in partnership with six other county district attorney's offices, was filed in Marin County Superior Court. Judge Sheila Lichtblau approved the settlement on Sept. 26. Under the terms, Albertsons and Vons will pay $3.2 million in civil penalties and $749,500 to cover investigation costs and support consumer protection enforcement. The judgment also mandates that the companies implement a Price Accuracy Program, which includes a guarantee allowing consumers to receive up to $5 in compensation if they are overcharged. Although the company did not admit wrongdoing, it cooperated in the investigation and has taken steps to address the violations.