This point was echoed by top supply chain consultant Jim Tompkins, president of Tompkins International, who also spoke at the eft logistics summit (and who along with the author is a member of the MH&L Editorial Advisory Board). Simply embracing change isn't good enough anymore, Tompkins offers, observing that continuous improvement—once the end goal of savvy supply chain managers—is now the kiss of death. You need to reach beyond that and even beyond transformation of your processes to aspire to the total metamorphosis of your operation to one that can embrace shippers' needs that range from sourcing raw materials to supporting their end sales, he says.