Rupert has said he has no intention of selling the company or any of its prized assets such as Cartier. Bernard Arnault, the head of bigger rival LVMH, covets the Cartier brand and has acquired a small, personal stake in Richemont shares, Bloomberg Businessweek reported last month. Rupert's son Anton is on the company's board of directors but doesn't hold any executive roles at the company, whose stable of brands also includes watch makers Panerai, Piaget, fashion house Chloé and golf sportswear brand Peter Millar.