The companies with various breakfast cereals like noodles, cornflakes etc. have really not been able to convince the people of India in changing their food habits. Qaker Oats dominates the Oats market in India with 35% market share followed by Safolla and Horlicks. With the launch of Knorr and Maggi Oats, it remains to be seen how much Hindustan Level and Nestle India are able to make their presence felt in the Indian breakfast cereal market which is estimated to be Rs.600 crore.