The average rating presented in the last row of the table above is from 1 to 5, where 1 would be a consensus Strong Buy and 5 would be a consensus Strong Sell. In the middle, 3 would be a Hold. So anything above 3 leans toward Sell as the average analyst sentiment. The average rating of 3.42 for K leans towards Sell, yet the K price target paints a different picture. Clearly, there is something more to the story here that is worth investigating for investors looking at Kellogg Co.