Companies such as BuzzFeed, 23andMe and Taboola have chosen to go public via SPAC, or special purpose acquisition company, as part of the "SPAC-mania" that has taken hold since the pandemic. Generally cited reasons for using a SPAC to go public, as opposed to a traditional initial public offering, are speed, certainty (in terms of the valuation of the private company), and support received by the sponsors of the SPAC.