The addition of BuildASign's large-format printing and canvas wall decoration capabilities furthers Cimpress' disruption of the traditional promotional products industry supply chain. BuildASign will allow Vistaprint to fulfill home-decoration and signage orders that it had typically outsourced to third-party suppliers. It will also allow Vistaprint to expand its product offering, potentially capturing more market-share for Cimpress' brands. "We are excited to be entering this next chapter for BuildASign, and are thrilled about the opportunities that joining Cimpress will create for our customers and team members," Bryan Kranik, BuildASign's CEO, said in a press release.