Following a successful trial – with a higher than anticipated participation rate – Tesco will roll out Personalised Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. The solution will power personalised and gamified offers and promotions to each individual Clubcard member. Tesco group membership and loyalty director, Lizzie Reynolds said, "We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries. Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we're very excited to see how our customers respond to Clubcard Challenges." Eagle Eye CEO, Tim Mason added, "It's a privilege to be working with Tesco, one of the world's great retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalised promotions.