Serena Williams starred in the company's first national Super Bowl advert this year Additionally, I'm committed to promoting diversity and inclusion within the luxury spirits industry, serving as the executive sponsor of Rémy Cointreau's Women in Spirits employee resource group (ERG) and actively engaging with Women of the Vine & Spirits. Ultimately, I aim to redefine modern luxury in the spirits landscape by staying attuned to evolving consumer trends and preferences, while honouring Rémy Cointreau's rich heritage. What does modern luxury mean to you, and how are you bringing the notion to life within the Rémy Cointreau portfolio? Modern luxury, to me, is a dynamic and evolving concept that goes beyond traditional notions of opulence and exclusivity. It encapsulates a multifaceted approach to luxury that emphasises authenticity, sustainability and a deep connection to the values and aspirations of today's discerning consumers.