Colgate-Palmolive was soon to follow. It reportedly achieved 89.5% technically recyclable, reusable, or compostable packaging by the end of 2023, but believes that "industry-wide challenges" associated with flexible packaging will knock it off target to make a full transition by 2025. Much like Schumacher, Colgate-Palmolive chairman, president and CEO Noel Wallace felt that his company "need[s] to work with others towards systemic changes that no company can achieve alone".