A potential sale of Pluto, the streaming service acquired by Viacom in 2018 and now worth several billion dollars, has also been discussed internally, sources tell Deadline, though it's not officially on the block. Pluto's free, ad-supported model has been a good fit with that of CBS and the outlet has grown into a billion-dollar business during the Viacom-Paramount years. Even so, continuing to operate it could stretch the bandwidth needed for Paramount+, which has lost billions in the race against better-funded rivals like Netflix and Disney.