Will this be a silver bullet? Molson Coors Brewing Co (NYSE: TAP ) is making major changes in a revitalization plan that will move its headquarters from Denver to Chicago, cut hundreds of jobs and work to speed up how quickly it brings new products to market. What It Means New products are the big story in the beer industry in recent years: it's morphing into a beer-plus-other-beverages industry, and Coors is making a big change there too. The company said Wednesday it will change its name to reflect its effort to move beyond beer, replacing "Brewing" with "Beverage" to become Molson Coors Beverage Co. in January. It's a transition for a company that unexpectedly got a new CEO three months ago, and the new chief said more big change is needed. "Our business is at an inflection point," new CEO Gavin Hattersley said Wednesday as the company reported lower-than-expected earnings and sales in its third-quarter print.