SCOUT BRAND NAME OUTSCORES RIVIAN As you know, Volkswagen is going to bring back the Scout brand, with a rugged all-electric SUV and pickup truck. Scout went out of production in 1980, and when Volkswagen started doing it's market research on the Scout, it was surprised to find how well the brand still scores. It found that people look at the Scout more fondly than they do the electric version of the ID.Buzz, VW's electric version of the old hippie bus. In fact the Scout scored better than VW's other electric cars the ID.4 and ID.5. And the Scout brand even has better name recognition than Rivian, the EV startup that's gotten all kinds of media coverage. That's an amazing performance for a brand that went out of business 42 years ago. All this bodes really well for Volkswagen as it plans to bring the Scout SUV and pickup back to the market about four years from now.