Tesco Bank says the account has been designed after consultation with 20,000 customers to pinpoint "what matters to them". The account will be free to those depositing a minimum of £750 per month but at a cost of £5 for those that are not. It also includes the option of a mobile banking app and online banking. It also appears to have been designed with the objective of boosting loyalty among existing Tesco shoppers as well as enticing new ones into stores with its offer of ClubCard points on debit card spend and a debit card that doubles as a ClubCard. Tesco unveiled last week t hat ClubCard and the volume of data the scheme captures would be key in its quest to turnaround declining sales. Darren Shirley, retail analyst at Shore Capital, says it is a "cautious" launch designed to appeal to Tesco customers. He adds: "We do not see it as a game changer for the British retail banking industry.