In the end, we think Verizon is in the catbird's seat. It is the bridge between the content creators and the content consumers. It does not need to create content or demand for content because that is what the content creators do. Given the size and speed of its network, the content creators, like the NFL, are more likely to choose Verizon as a distribution partner. Verizon simply takes a toll for use of its network while incurring little to none of the rather large costs for content creation and demand cultivation.