According to Stewart, two recent lifecycle assessments, including one by McKinsey & Company, show PET to be an environmentally responsible packaging solution that can significantly contribute to reducing greenhouse gas emissions, global warming, smog and acid rain compared to other primary beverage packaging materials." The program includes Stewart, along with Eric Roegner, president, Amcor Rigid Packaging; Charlotte Dreizen, director, sustainability and environment, PLASTICS; Matt Daum, director, Michigan State University School of Packaging and assistant dean of corporate relations and strategy for the College of Agriculture and Natural Resources (CANR); Sally Houghton, executive director, Plastic Recycling Corporation of California (PRCC); and Kristin Kelley, vice-president, corporate communications and external affairs, Amcor Rigid Packaging. The five-minute video presentation, showcasing the facts about PET containers and the importance of recycling, will be in rotation on cable TV for the next year.