SAP SE ( SAP ) With control of roughly 18% of the CRM market, Salesforce is miles ahead of its nearest competitor: SAP. As of mid-2020, the German company controlled 5.3% of the CRM market, yet SAP has struggled to take advantage of its position. In its third-quarter earnings report, SAP announced a 4% year-over-year decline in revenue, a 2% decline in cloud and software revenue, and perhaps worst of all, a large-scale downward revision of expectations for the remainder of 2020. Recent lockdowns in Europe to slow the spread of the virus have exacerbated fears that an economic recovery on the continent remains a long way off, and SAP's customers seem to be putting off signing any large-scale contracts with the cloud company. But as more companies move operations to the cloud in the years to come, SAP could see potential long-term gains that investors shouldn't ignore. Oracle Corp. ( ORCL ) Oracle sits just behind SAP in market share, and a strong 2020 may boost Oracle into the No. 2 spot.