Under the agreement, Visa will support DET's strategic objectives by leveraging VisaNet – the world's largest global payments network – to provide in-depth data-driven insights into visitor journeys, spending behaviours, customer preferences, seasonal trends and digital adoption. These analytics will empower DET to craft targeted marketing campaigns and customer-centric initiatives, ensuring seamless and enriching experiences for tourists. His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of the Dubai Department of Economy and Tourism (DET), said: "Visa has been a driving force behind Dubai's vibrant tourism ecosystem, empowering travellers with seamless, secure, and innovative payment solutions at every step of their journey.