Ian Messinger 27:47 And that's, that's probably a caveat to how many times I've talked about, you know, phone calls and leads, it should be qualified phone calls and leads, you know, you don't want whoever whoever the person is that, you know, takes those incoming calls, whether it's someone in a back office, whether it's, you know, a lot of times with the clients that Hibu has, it's it's the owner, it's the guy on the roof, and the cell phones are getting, you know, you don't want to spend 10 minutes on a call, let alone half an hour an hour, and then realize this isn't the right fit, you know, and and you could have cleared that up by making it clear on your website that, you know, you don't offer that service or you don't, you know, do financing or, you know, whatever the case may be.