"While many have questioned what's really at the end of a rainbow, this year we're all in luck that it's a box of Krispy Kreme doughnuts," Dave Skena, Krispy Kreme's chief marketing officer, said in a press release. "Whether you share a dozen of our new St. Patrick's Day collection with friends and family or enjoy our classic O'riginal Glazed Doughnut while wearing green, discover the real pot of gold this St. Patrick's Day at a Krispy Kreme shop near you.