Bharti Hexacom, a wholly owned subsidiary of Bharti Airtel, provides mobile and broadband services in Rajasthan and the Northeast under the Airtel brand. The company reported a 22.7% rise in net profit to Rs 260.9 crore for Q3FY24, driven by average revenue per user (ARPU) and subscriber growth. Revenue grew 23.2% YoY to Rs 2,295.7 crore. ARPU improved to Rs 204 from Rs 189, supported by premiumization, higher data usage, and increased postpaid adoption.