Strategy documents drafted by the public relations giant Edelman for TransCanada Corporation – which is behind both Keystone and the proposed alternative – offer a rare inside glimpse of the extensive public relations, lobbying, and online and on-the-ground efforts undertaken for pipeline projects. The plans call, among other things, for mobilising 35,000 supporters. The documents were prepared for Energy East, a project designed to serve as an entirely Canadian alternative to Keystone that is the biggest tar sands pipeline proposed to date. The New York Times, which also received the strategy plan, reports how Edelman proposes TransCanade create "a campaign directed at opposition groups like the Council of Canadians and the David Suzuki Foundation, as well as a small community group in Ottawa that usually fights for more bike lanes and park enhancements."