SEIKO, thrilled watch aficionados with the grand opening of its newest boutique in the heart of the city, at The Exchange TRX. This new boutique, Malaysia's first that features the brand's finest offerings, commemorates SEIKO Brand 100th anniversary since the introduction of its first wristwatch. It also heralds a century of SEIKO embarking on a new chapter in the brand's illustrious history. The modern boutique showcases SEIKO's distinguished collections including the King Seiko, Astron, Presage, Prospex and Seiko 5 Sports. These iconic collections embody the brand's continuous commitment to excellence, precision, and innovation, offering something for every watch fan and collector. The boutique not only elevates the shopping experience for watch enthusiasts, but also sets a new benchmark for quality and reliable timepieces in the Malaysian market. To mark the momentous occasion, SEIKO also unveiled the Power Design Project Exhibition 2024 for the first time in Malaysia.