Market Dynamics The primary growth driver is the increasing consumer preference for eco-friendly cleaning products. Surveys indicate that 65% of consumers favor green cleaning solutions, boosting sodium percarbonate demand. Government regulations, such as the European Union's REACH framework, encourage the use of environmentally friendly chemicals, providing a favorable regulatory environment. Technological advancements, including improved manufacturing processes, are helping reduce costs while enhancing product quality. Challenges include raw material supply constraints and compliance costs. The availability of hydrogen peroxide and sodium carbonate can impact production costs, while strict regulatory requirements may increase operational expenses, particularly for smaller manufacturers. Intense competition from alternative cleaning agents also necessitates continuous innovation for market players.