Tazo earned $1.3 billion in 2010. This represents about 12 percent of the $10.7 billion in revenue Starbucks reported at the close of the fiscal year ending Sept. 30, 2010. In the ten years since it was acquired, Tazo sales have grown rapidly. In 2001 the division was responsible for 3 percent of Starbucks $2.6 billion net revenue.