Ecommerce and tech group, THG, is to acquire Brighter Foods for £43m in cash. The snack bar brand will join its THG Nutrition portfolio, which includes Myprotein, Myvegan, Myvitamins, Exante and Command. "We are delighted to announce our first major acquisition within THG Nutrition in 2021. Brighter highly complements our developed vertical integration strategy and strengthens our capabilities in the growing convenience and snack bar market. Nutritional bars are a high growth category for THG, with significant product extension opportunity across all our brands," stated Matthew Moulding, Executive Chairman and CEO of THG.