That would be one explanation for why he's about to undertake a reorganization of Sears Holdings that would divide the company into several operating units and presumably make it easier to sell off assets. The plan, according to a number of reports, is for the company to set up independent units to manage its real estate holdings, proprietary brands such as Craftsman, Diehard and Kenmore, and online businesses. Sears issued a statement when its plans became public. "We are introducing an organizational structure that provides operating businesses with greater control, authority and autonomy.