To be accredited as a responsible host, staff must put in place 18 different responsible drinking practices to encourage guests to practice moderation while mastering the art of drinks tasting. A further badge involves a two-phase verification process to ensure that all 18 standards are being applied appropriately. Meanwhile in the UK, Pernod Ricard 's Absolut vodka is running a summer responsibility activation, 'Call It A Night', which features social media and digital activities plus an Absolut takeover of London's Clapham Common Underground station. The campaign also incorporates Pernod Ricard's global 'Drink More Water' platform.