Dickerson noted that Kraft Heinz's tracked channel data indicated an acceleration in volume declines and share losses during the last quarter, particularly within the large-cap food segment. The $36 billion market cap company has seen revenue decline by -3.8% over the last twelve months. Iconic Kraft Heinz brands such as Lunchables, Maxwell House, Heinz, and Classico were among those experiencing double-digit percentage year-over-year volume drops. Additionally, several other brands witnessed mid to high single-digit percentage declines. The analyst expressed confusion over Kraft Heinz's strategy to reduce promotional activities during what is typically the busiest time of the year for at-home dining. The implication was that this decision might have been made to protect profitability, although this was not made explicit by the management.