In the process, Oracle said, users can reduce the amount paid in penalties caused by poor fulfillment processes, while enhancing customer service. The tool can attach and review service levels during order entry, assign partial-order quantities based on customer service-level agreements, and automatically cancel remaining open balance quantities based on user-defined fill rate rules. Companies can enforce late orders for priority customers by managing how inventory is filled to those orders. Through close monitoring of supply, they can reduce backorders and lost sales, Oracle said. In a related development, the company has unveiled Oracle Fusion Applications. The components can be used side by side with users' existing applications portfolios. Based on open standards and a service-oriented architecture (SOA), they draw on best practices gathered from Oracle customers.