This guest post is by Miri Zena McDonald, a strategic communications consultant. Miri tweets at @miri_orgchange. She attended the Marcus Evans 6th Annual Employee Engagement and Internal Communications Conference in Orlando, Fla. BBVA Compass is working to promote employee engagement by demonstrating its value and strength as a company to its employees, says William Trout, director of internal communications for the bank. In his presentation, he shared how the company is reinforcing the message that the bank is "a good place to bank, a good place to work." BBVA Compass's strategy to communicate its employee-value proposition, or EVP, focuses on four key areas: To determine what messages most interest employees and measure the effectiveness of communications and the channels they use, the company administers a quarterly survey of workers. The results of this survey become part of a dashboard that helps the leadership team monitor progress towards communications and engagement goals.