DISH Network ( NAS: DISH ) plans to launch a $10 monthly package of streaming movies Oct. 1, but the company said Friday that its Blockbuster Movie Pass will be available only to its satellite TV customers. Blockbuster president Michael Kelly said that the company, which DISH acquired earlier this year through a bankruptcy court auction, may develop a standalone streaming video service. But neither he nor DISH President Joseph Clayton offered a timetable for when the companies may launch a streaming video service that could challenge Netflix ( NAS: NFLX ). The Blockbuster Movie Pass also allows DISH customers to rent video games from Blockbuster retail outlets, which are included in the $10 monthly fee. Some industry observers had expected that DISH planned to announce a standalone online video service on Friday that would allow it to target non-DISH customers and compete with Netflix's streaming video product.