As the category develops and awareness spreads, consumers will start to look for more. We started 'unMEAT' with four SKUs, the plant-based starting line. Now, we have a new range and exciting innovations in the pipeline, all designed to add diversity to the plant-based food choices of our consumers," Dizon also said. CNPF launched 'unMEAT' in 2020 in response to the expanding consumer preference for healthier, better-for-you, and better-for-the-planet food choices. The company goes by the philosophy that eating plant-based should be easy, thus offerings are made and priced as close as possible to their analog counterparts. In recent months, CNPF announced the global roll out of 'unMEAT' to key international markets, such as the United Arab Emirates. To date, unMEAT has landed in the UAE, US, China and Singapore.