Informatica Support for Salesforce Commerce Cloud - Accelerated CRM and eCommerce Convergence Informatica delivers trusted 360-degree customer views within Salesforce. By enabling rapid provisioning and real-time updating of high quality product data from Informatica MDM - Product 360 directly into Commerce Cloud, Informatica helps its customers shorten time-to-market, reduce operating costs, improve conversion rates and increase eCommerce revenues. Turning to the sole vendor to handle both commerce (i.e., product) data and customer data inside a Salesforce environment enables organizations to leverage unique synergies to drive more personalized customer experiences.