"This flagship showroom is a bold statement of NAZA Auto's transformation into a leaner, more agile, and customer-focused automotive group," said Dato' Jasmy Ismail, Chairman of Naza Automotive Group. "It's not just about selling cars, but delivering end-to-end experiences that reflect Suzuki's trusted legacy and urban mobility strengths." The launch is part of Naza Auto's broader strategy to refocus on core, high-potential brands like Suzuki while phasing out non-core business segments. Suzuki is a key growth pillar for the group, and this flagship showroom will act as the exclusive venue for showcasing all upcoming Suzuki models in Malaysia. In tandem with the opening, Suzuki customers can enjoy exclusive mid-year promotions and loyalty programmes aimed at both new and existing owners. These initiatives are designed to build long-term relationships and strengthen brand loyalty across Suzuki's customer base.