While Ahrendts might seem like a fish out of water jumping from one exclusive world to another, she's just one of several fashion natives who've recently left the industry for tech-ier pastures. Earlier this month, Apple confirmed they hired Patrick Pruniaux, who was Vice President of Tag Heuer's global sales and retail, to launch Apple's top-secret smartwatch in October. That news came the day after the company announced they'd hired Yves Saint Laurent CEO Paul Deneve to work with Apple's CEO Tim Cook on special projects. And back in March, Google poached marketing exec Ivy Ross—who's worked for Gap, Calvin Klein and Coach—to run their Google Glass operation. In what experts are calling "a war for talent," the fashion and tech industries are aggressively competing against one another for new recruits. It's not hard to see why: These two seemingly disparate worlds have become increasingly intertwined over the last decade.