"We are more expensive than current products but we are not comparable. We are giving more engine power, better fuel efficiency and better cabin space," says Geonka. At the time when Mahindra & Mahindra had got into the joint venture, there were only two others to contend with in the market: Tata Motors and Ashok Leyland. Now, it is crowded with Volvo and Mercedes Benz also in the fray. Buses could follow later. But hasn't Mahindra & Mahindra literally missed the bus? There were huge purchases of buses by cities under the Jawaharlal Nehru National Urban Renewal Mission. That scheme is now over. But Goenka is hopeful that there will be a market for its buses.