"We're confident in the phone's ability to function without overheating." Market analysts see the timing of the S25 Edge launch as a strategic move. With Apple expected to unveil a thinner iPhone later this year, Samsung's early release could attract buyers in search of a more compact design. "Launching a few months ahead of Apple gives Samsung a chance to attract users focused on portability," said Ryu Young-ho, senior analyst at NH Investment & Securities. "This seems like a calculated effort to tap into that segment of the market." According to research firm Counterpoint, Samsung led global smaments in Q1 2025 with a 20 per cent market share, slightly ahead of Apple's 19 per cent. However, Samsung recently warned that rising tariffs and economic uncertainty could impact shipments in the second quarter, potentially affecting overall demand.