For example, Castlight Genius layers in biographical and demographic information–such as learning from a user's claims history that she has a claim indicating moderate anxiety–along with information submitted through the app, such as a completed health assessment indicating interest in stress management. Based on the information compiled, the user receives a tailored email recommending a resilience program offered by her employer, and information on what mental health coverage is available. Castlight Genius is able to drive three-times the engagement with our platform compared to non-personalized content, and has proven to double the use of preventative services related to back pain, colorectal cancer, and diabetes, among other key health areas. Interested to learn about how personalization can help your employees achieve their health goals? Read our latest report, Employer Perspectives on Personalization in Digital Health.