The world's best bank, it seems, has managed to outdo itself. For the fourth year in a row, Singapore-based DBS Bank has been named the "world's best bank" by Euromoney, a leading industry publication. It also clinched the "world's best digital bank" accolade, marking the first time the two titles are held by the same institution. While South-east Asia's largest bank owes its latest triumphs to bold initiatives launched during the pandemic, including new online exchanges for blockchain-based fundraising and carbon credit trading, its ascent to the top is built on a digital transformation years in the making. That transformation was launched in 2014 by CEO Piyush Gupta and his leadership team. Their vision: Make Banking Joyful. An ambitious goal, considering the industry's tarnished image after the global financial crisis as well as a growing shift towards online financial transactions.