Elaborating on the demand and expected growth of the cement industry, Mr. B.K. Singh further added, "We are expecting a growth in the affordable and rural housing segments and infrastructure—primarily road and irrigation projects and is likely to maintain a demand growth momentum of around 5% in FY19. This is backed by low-cost housing in the eastern markets, Andhra Pradesh, Telangana and the infrastructure demand from the eastern, southern and western markets. But there needs to be a check on coal, pet coke and freight charges due to increase in diesel prices as it is directly affecting the profitability margins and debt metrics of cement companies." On the launch of the new product Dalmia FBC Cement, Mr. Indrajit Chatterji said, "Our commitment towards producing superior quality of cement is once again reiterated by the launch of Fine Blend Composite cement.