If Accenture's bid to acquire MDC is successful, the move would align with consultancy's efforts to grow by snapping up agencies and focusing more on digital offerings. The company's "new" business sections, including Accenture Interactive, Accenture Applied Intelligence and Industry X, grew more than 20% over the past 12 months. Accenture generated more than $7.8 billion in revenue from marketing services, which makes Accenture Interactive nearly equal in size to Interpublic, the fourth-largest ad group worldwide. Accenture's total revenue rose 10.5% to $40 billion for the year ending August 2018.