"Baskin-Robbins' has a strong legacy of consumer-driven innovation – from the more than 1,400+ unique flavours in our flavour library, to our focus on expanding and enhancing the digital experience for our guests. This new visual identity brings to life our continued commitment to innovation that creates moments of joy and celebration," says Becky Felis, Vice President of International Marketing at Inspire Brands, a multi-brand restaurant company whose portfolio also includes Arby's, Buffalo Wild Wings, Dunkin', Jimmy John's and SONIC Drive-In. "With a longstanding history in Canada and runway for continued growth across the country, we look forward to scooping up happiness for more Canadian guests in the years to come."