"We assessed where we could make changes within our production and supply chains to make a real difference. We are proud to announce this first step in reinventing the future of packaging for our industry." Keenan Thompson, Director of Packaging Innovation at AB InBev, added: "We're excited to finally launch this new packaging innovation we've been developing over the past three years. At AB InBev we are continually pushing boundaries by developing scalable solutions. "Today is a proud moment for us, not only are we providing an opportunity for farmers but we're also delivering a more mindful solution to the consumer." The new packaging will initially be rolled out in South America before being introduced globally.