Under the deal with the Major League Baseball (MLB) franchise Colorado Rockies, DraftKings became the team's first Official Sports Betting Operator. Benefits for DraftKings of the partnership will come from in-stadium branding rights. Furthermore, the operator received a license to utilize Rockies' trademarks and logos. The Rockies and DraftKings will also collaborate in developing digital content series which will feature players of the team appearing on "The Sweat" program by DraftKings. Podcasts, live video, and more exclusive content are also planned for sports fans in Colorado.