In fact, YouGov found good news for Victoria's Secret on many fronts. Nearly a quarter (24 percent) of the desirable 18-to-49-year-old female demographic said they'd purchased from the brand within the past 90 days, up from just 17 percent in mid-April. And the brand's Buzz score stands at 26, a three-point improvement also from the middle of April when YouGov last measured brand sentiment. (Note: the Buzz score measures whether people have heard something positive or negative about a brand.) YouGov blames controversial comments L Brands CMO Ed Razek made in a Nov. 8 Vogue interview with dragging down the Buzz score from a year-high of 29.