The money will come from the city's Strategic Economic Development Fund. In a statement to KJZZ, The Real Real said: "At this time, The RealReal is evaluating additional e-commerce space to support its continued growth, including the opening of a new retail store in Chicago in Q4 and additional Luxury Consignment Offices in Q4 and 2021. The RealReal has been approved for incentives by the city of Phoenix should the company sign a lease to occupy a local e-commerce center." The Real Real identifies as the world's largest online marketplace for authenticated, consigned luxury goods. Founded in 2011, its business model provides a platform for consumers to buy and sell their luxury items with an authentication process overseen by experts.