The winning packaging concept is based on FibreForm, a specially developed paper that has unique elasticity and combines added barrier and sealing properties. The result is a renewable packaging material that can be thermoformed in existing machines operated by food companies without large investment being necessary. This innovative packaging solution has environmental benefits as well as offering significant product differentiation due to the packaging's unique appearance and feel. "Every day, consumers bring home tens of thousands of thermoformed plastic trays used to package food. Using FLEXTRUS PAPERLITE ®, based on Billerud's FibreForm®, the environmental impact is cut considerably," says Per Nyström, CEO of Flextrus. "Flextrus is an innovative partner for Billerud, offering competence in barriers, forming, sealing and printing using our FibreForm® material.