Nippon Paint, Asia Pacific's leading paint company by revenue, has officially launched its premium n-SHIELD Paint Protection Film (PPF) range in New Delhi, marking a major foray into the Indian automotive film market. The n-SHIELD range is being launched globally, with India following Thailand as the second market. The cost of applying PPF on passenger cars typically ranges from INR 65,000 to INR 2 lakh, depending on the vehicle size, film variant, and coverage area. Positioned under the n-SHIELD brand, the product portfolio includes high-performance gloss, matte, and coloured film variants, along with ceramic coatings and detailing solutions. According to Sharad Malhotra, President of Nippon Paint India (NPI), the key driver behind the move for the 144-year-old Japanese company was the rapid global growth of the PPF market, particularly in China and the US, where it is expanding at an annual rate of 20%.