On the 50th anniversary of World Environment Day in 2022, Marico had launched its 2030 Decade of Action Framework, placing sustainable packaging at the heart of its sustainability vision. Since then, the company made significant strides on sustainable packaging. In the last 3 years, the company eliminated over 517.5 tonnes of virgin plastic from its packaging system and avoided more than 1,690 tonnes of carbon emissions through sustainable packaging innovations. As of FY25, 95.1% of Marico's packaging is recyclable. Additionally, the company has collected and scientifically disposed/recycled 75,119 tonnes of plastic waste over the last 3 years, under the EPR framework. The company has also brought down PVC usage to less than 0.05% across its packaging portfolio.