Hindustan Unilever in its results for the quarter and year ended March 31, 2024 stated that the ad and promotions spends increased to hit Rs 1616 crore in Q4. In the corresponding quarter in 2023 the advertising spends stood at Rs 1311 crore. For the year ended March 31, 2024, HUL recorded Rs 6489 crore in advertising and promotions expenses.