In his position with EchoPark Automotive, Bernacchi elevated the company's brand positioning, marketing efficiencies, and effectiveness, which led the team to receive a YouTube Excellence Award in 2023 for best-in-class search and brand lift based on the company's new creative and branding approach which resulted in a 92% growth in brand search. Most recently, his responsibilities expanded to include marketing strategy and execution for the company's newly launched Powersports division. Bernacchi is an automotive industry veteran, having spent most of his career with retailers such as General Motors, Mazda, and Harley-Davidson, managing every facet of marketing, including but not limited to local market retail digital marketing and advertising, e-commerce, customer relationship management, sponsorships, entertainment marketing, customer call centers, traditional advertising, research, analytics, and non-traditional marketing efforts.