To help bring the brand's commitment to good times to life, the anniversary's tongue-in-cheek ATL campaign takes viewers on a journey around the globe to embrace all the different ways people adapt and enjoy social moments and memories with Heineken® – ranging from an incorrectly spelt tattoo of the logo to a Heineken® Original being served with a lime, straw and ice. The light-hearted video sees the brewer celebrate the good times it provides – even if the way consumers spell or enjoy it isn't 100% correct or as originally intended. To further poke fun at itself, Heineken® will replace its logo with a number of alternative spellings it has seen over the years, appearing across all of Heineken®'s social media accounts and website pages, as well as on several new electric lorries. The full video, developed by creative agency Le Pub Milan is available to watch online: HERE.