Isaac Rocha, the regional business development and inclusion officer at Tulsa-based Bama Cos., discussed PepsiCo's recent ad campaign that resulted in pulling the video from the air and issuing formal apologies. The commercial attempted to tap into the sentiments among young people on race relations, law enforcement interactions and protests. It starred a celebrity who hasn't been involved with inclusion efforts and showed her cheerfully hand a police officer a can of Pepsi during a protest.