North America was a significant contributor to Nokian Tyres' first half performance. In that region, Nokian posted sales of around $176.5 million during the first six months of 2025, up 10.2% on a year-over-year basis. Globally, Nokian posted first half sales of $401.8 million, a gain of nearly 7% year-over-year. The Finland-based company generated segment operating profit of around $30.7 million during the first half of 2025, up 30.6% versus the same period in 2024. Increases were driven "by higher passenger car tire sales, price increases implemented in the first quarter and lower manufacturing and supply chain costs," according to Nokian officials.