Walmart, for example, will give Samsung smartphones to 740,000 of its front-line workers this year, featuring the Me@Walmart app, which allows them to communicate directly with each other, clock in and out and help customers who have questions. Target is joining a roster of retailers turning to TikTok Resumes to recruit workers in a tight labor market. Kroger, meanwhile, is boosting its focus on retaining front-line associates by partnering with training provider Axonify to launch a program called Fresh Start with Axonify. The initiative uses a game-like app that allows Kroger's nearly 500,000 associates to access and complete online training courses personalized for their roles, enabling them "to learn and grow in a fun and engaging way," said Kroger's Senchal Murphy. Putting employees first Many grocers are also offering sign-on bonuses and enhanced benefits packages to entice and retain their workers.