One of the most desired bags globally, even celebrities and elite-class clients struggle to get their hands on one. But why is that? Let's take a deep dive into the brand's exclusive strategy and how it's thriving. The limited production of the bag stands to be one of the brand's strategies, which is a solid hit. Each Birkin is handcrafted by a single artisan, and Hermès puts a limit on how many will be made each year. The boutiques then receive only a few Birkins every month, making them a scarce commodity. Then comes the strict client selection process, where the brand chooses whether or not you're eligible to make the purchase and carry a history with you. (Image Credits: Pinterest)