The press release said that in the coming weeks and months, the company will support its new enterprise rebranding through a multi-faceted marketing effort including a targeted advertising campaign to introduce Rehlko across top- tier business and trade industry media publications, with the theme "Resilience is Reinvention." The company will continue its partnership with two of the Interpublic Group's (IPG) global communications and branding agencies, The Weber Shandwick Collective and FutureBrand, which have been supporting brand launch and brand design efforts, respectively.