The second set of Infosys' "engagement models" centred around new opportunities caused by the shift in consumer preferences, said Mr. Dhar. He said in many service industries such as music and banking, consumers were increasingly inclined to use web or mobile-based platforms. These changes, he said, required companies to plan business processes taking these shifts into account. "Institutions and companies," he said, "need to plan and invest in multiple delivery channels". Infosys plans to offer its clients solutions that enabled them to service these platforms, he said. Referring to the increasing dependence of consumers on social networking sites for support on products, Mr. Dhar said the company was delivering platforms for social networking services as a Software as a Service (SAS).