The beer industry is also grappling with broader challenges, including 50 percent tariffs on aluminum, which are expected to increase the cost of beer cans produced in the U.S. AB InBev previously stated that 98 percent of its cans are manufactured domestically. Meanwhile, wine and spirits producers are lobbying for tariff relief under ongoing EU-U.S. trade negotiations. AB InBev previously saw significant losses for almost a year after a Bud Light marketing campaign featuring the transgender social media personality Dylan Mulvaney sparked a boycott in April 2023. Image by Like_the_Grand_Canyon. Join Pulse+ to comment below, and receive exclusive e-mail analyses.