After all, 89 percent of consumers identified Budweiser as the brand with the horses — and, since the viral success of its 2014 "Puppy Love" Super Bowl ad, an adorable golden retriever. So it wasn't long, of course, before Budweiser changed its mind. "Let me be clear — straight from the horse's mouth," Budweiser Vice President Brian Perkins said in a statement to TIME in November. "There have never been any plans to remove our beloved Budweiser Clydesdales from our brand identity. In fact, we can confirm they will return to the Super Bowl in 2015."