This move comes amid challenges for the footwear sector, particularly due to trade tariffs imposed by U.S. President Donald Trump. These policies directly impact production hubs like China and Vietnam, where Skechers sources much of its supply chain. Headquartered in California, Skechers operates around 5,300 stores across over 180 countries, with two-thirds of its revenue generated internationally. The acquisition signals 3G's confidence in the brand's growth potential, especially in markets like Asia and Latin America.