Funding a recycling start-up which seeks to provide a new lease of life for difficult to recycle plastic polyester waste Coca-Cola European Partners (CCEP), the world's largest independent Coca-Cola bottler, has taken an important step on its journey towards 100% rPET for its plastic bottles by funding CuRe Technology – a recycling start-up in the Netherlands which seeks to provide a new lease of life for difficult to recycle plastic polyester waste. The funding from CCEP, through its innovation investment fund, CCEP Ventures, will enable CuRe to accelerate its 'polyester rejuvenation' technology from pilot plant to commercial readiness. Once the technology is commercialised, CCEP will receive the majority of the output from a CuRe-licensed, new-build plant. Once operational, CuRe has the potential to support CCEP's ambition, in partnership with The Coca-Cola Company in Western Europe, to eliminate virgin oil-based PET from its PET bottles within the next decade.