Daniel Ek : Yes, and my only addition is the primary thing here that we're focused on is adding more and more value constantly, so audiobooks is just another testament to that. I think when you look at Spotify today relative to where it was two years ago, we can see in pretty much every metric, whether it be engagement, whether it's the number of items of content that we have on our platform, the diversity of content and how people are consuming, that people are responding really well to the Spotify offering. If those metrics are true, long term we will also build a really great business.