About Adobe Primetime Adobe Primetime is a multiscreen TV platform that helps broadcasters, cable networks and service providers create and monetize engaging, personalized viewing experiences. It is one of eight tightly integrated solutions within Adobe Marketing Cloud, which empowers companies to transform their brands into an Experience Business and use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. These eight solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels.