As the year passed, Tata Motors bolstered their sales with an array of new launches in the private vehicle segment this helped them grow volumes during what was a rather sluggish period for the entire auto industry. ot being deterred by these headwinds, our PV Business registered a remarkable improvement in brand perception in 2018 owing to our forward-looking market strategy, leaving the close competition significantly behind. Pareek went on to say that they are happy to conclude this year with the unprecedented response by our customers and partners for the Harrier, at our nationwide preview events. With the launch scheduled for early 2019 and with the continuous love showered on our existing new generation product range by our customers, Tata Motors' will continue to strive towards driving volumes and increase our market share as part of our on-going Turnaround journey.