In the competitive world of athletic apparel, Under Armour Inc. is charting a bold course for 2025 under the leadership of its founder and CEO, Kevin Plank. Returning to the helm in 2024 after a brief hiatus, Plank has introduced a strategy that emphasizes intense oversight and efficiency, drawing on principles like the 80-20 rule to streamline operations. This approach comes as the company grapples with declining sales and aims to reclaim its position against giants like Nike and Adidas.