"Since February this year, I have changed my strategy for the Indian market as the competition got tough and terrain harsh. We dominated in some areas while struggle in some during the course. "You will now see devices coming from us in the mid-segment space with flagship features and functionalities that will delight our customers in India," Koh announced during a media round-table after unveiling Samsung Galaxy Note 9 here — his first flagship launch in the country Not just smartphones, Koh said the company is going to offer a wide range of smart devices for its evolving Indian fans. "I am building a complete ecosystem of smart devices for the millennials in India. We are not concerned about the sales numbers but focus on creating a trust bond with our customers and partners in the country where we are the leader for years," Koh emphasised. Samsung dominated the premium smartphone segment in India in the first half of 2018 with almost half the market share, said a CyberMedia Research (CMR) report last week.