Sony also has a slight advantage in pricing, as their console will launch at $399 in the U.S. - as well as €399 and £349 in European markets. By comparison, Xbox One will release with a $499 price point in the U.S.; however, part of the discrepancy comes from including Kinect 2.0 in every Xbox One purchase - whereas Sony is selling their PlayStation 4 Camera as an entirely separate purchase (at a $59.99 cost). European Xbox One purchasers will also find a bit more relief from sticker shock via the inclusion of FIFA '14 with every Xbox One system at launch. It's still unclear if Microsoft will offer a similar incentive for early adopters in North America - not to mention how long the deal will be available (for now, it's only "while supplies last").