A press release from parent company Krafton revealed the number: PUBG increased its new player count by a whopping 486% — that's a higher rate than when the game first launched in 2017. The rate is even higher in certain regions: it's 537% in Southeast Asia and South America. That's a lot of new players to welcome, just as Krafton intended. Playtime is up too, with a 100% increase on PC and a giant 400% on PlayStation 4 and 5.