According to Restaurant Technology News, "Domino's Pizza is the largest pizza company in the world based on retail sales." Through the article's analysis, it appears that Domino's puts an emphasis on delivery innovation. From the ease of online ordering options to autonomous delivery via its partnership with Nuro, the company believes that the focus on innovation and customer experience makes it a pizza delivery leader. The Hustle looked specifically at certain characteristics that have set Domino's apart from other pizza companies. While the robot delivery option is unique, the ability to make a pizza order through a variety of channels, from smartphones to social media to even Amazon Echo, is the convenience factor that plays into its industry position. As consumers look to balance convenience and contactless options, it will be interesting to see how Domino's pushes the pizza delivery conversation forward.