iPhone OS 3.0 — The iPhone OS 3.0 Software Update is a free update for owners of all existing iPhone models. Owners of all iPod touch models can purchase the update for $9.95 (the pricing is required because of how Apple reports iPod revenue). For details on what's new, see " Apple Previews iPhone 3.0 Software " (2009-03-17) and " iPhone OS 3.0 Ships 17-Jun-09 " (2009-06-08).