There, the court held that the Keurig cups were the wrong shape for municipal facilities, and they carried a risk of contamination. As a result, the court found Keurig's recyclability claims potentially misleading to a reasonable consumer. Colgate argued that reasonable consumers could not be misled by "recyclable" claims because their website gave more detail about the recyclability of the tubes. Colgate's packaging contained statements instructing consumers to "learn more" about the product on the company's website. However, the court found that consumers should not be required to do any additional research when evaluating a claim.