"I think one of the reasons Roku has been successful is that our software or operating system is designed for TV the same way Windows is designed for desktop, the same way Android is designed for phones," said CEO Anthony Wood in the press briefing. The new Roku TVs will work with other Roku products, including its internet-connected video doorbells. For example, if a delivery person were to ring the Roku video doorbell at a home, a notification would appear on the user's Roku TV that someone is at their door. Roku is following a path similar to other tech companies such as Google, which had supplied operating software to other manufacturers before making its own branded Google Pixel phones in 2016. The company has acknowledged, however, that a looming recession could impact its business. Roku forecast that its fourth-quarter revenue would be $800 million, down from $865.3 million in the fourth quarter of 2021, in part due to weakness in the advertising market. It projected a net loss of $245 million in the quarter, versus a profit of $23.7 million from the same period a year ago.