The marketing push is the latest move in a series of initiatives the company has pursued since ending its iBuying program more than a year ago. Zillow has pivoted to investing in technology, focusing on building a "super app" to streamline many aspects of the homebuying experience. Through the ShowingTime+ app, customer transactions are expected to grow 3-6% by the end of 2025, CEO Rich Barton said in a recent earnings call.