With the loss of this contract to Pepsi, all of this translates into a estimated weekly revenue loss of $2.3 million per week or $122 million per year for Coca-Cola. This only represents 0.25% of Coca-Cola's 2012 revenue. The impact probably doesn't rank that high considering some of the loss gets allocated to Coca-Cola's bottling partners. However, when you factor in a 20%-per-year revenue growth rate (author's estimate based on historical trends) for Buffalo Wild Wings over the next 10 years, the hit to Coca-Cola's top line adds up to approximately $3.8 billion during that time frame..