For his part and Cillian Barry, Managing Director for SportCaller, pronounced that his Dublin-headquartered firm's portfolio of over 100 free-play and jackpot games offered in some 20 languages were already being utilized by ' some of the largest betting and media companies as a key customer acquisition and retention tool '. He furthermore stated that his team will now work with Bally's Corporation towards improving the ' development resources ' of Bet.Works Corporation while simultaneously supporting the ' accelerated innovation and deployment of new products.'