Company president Li Xin told an earnings call last month the firm will grow the diversified businesses bigger to support the "high quality development" laid out by the central government. Smaller peer CIFI aims to increase non-property development income to up to 40% of its total, up from mid single digit now, by growing businesses including property services, contract building, and property-related technology. Some developers, however, said the pain inflicted by diversification outweighed its contribution in bolstering revenue in the short to medium term.