Softchoice Bullish On VFC 9 Partner Services One significant move Broadcom is making to help partners drive VCF 9 sales and customer opportunities is shifting professional services from Broadcom-led engagements to partner-delivered services such as consulting and implementation services. Additionally, Broadcom recently introduced VCF Advanced Services that includes a catalog of ready-to-deploy channel partner private cloud services and solutions. "There's been a lot of dialogue in the market about the disruption that's been caused in the Broadcom channel. I think that's true, because the ideal VMware partner profile has become much more concentrated," said Woodin. However, these changes are benefiting partners like Softchoice. "If you're a partner that relies solely on resell—you're not fitting in the ideal profile. If you're a partner that was concentrating on tools outside of the VCF suite—that's a hard profile fit.