On the people side, Adams told me a key part of Intel's social justice initiatives lies in its "robust and intelligent" fleet of employee resource groups, or ERGs. The disability-focused ERG, he said, is a "fantastic global community" which enable workers who identify as being disabled the opportunity to reach out to like-minded people and share their experiences and challenges associated with their condition(s). It's "powerful" stuff, Adams said, which ultimately benefits product strategy insofar as, being a technology company, Intel can use the ERGs to "get their feedback and conduct research where [people] can participate in design sessions for technologies and products to come." This, Adams said, is precisely what Intel did with the hearing aid initiative I reported on a year ago. Intel employs a number of people who use hearing aids, and the company got employees set up with audiologists who did fittings prior to them test-driving the technology and thus providing feedback.