At the same time, economic pressures, rising living costs and limited savings, are reinforcing recommerce as a more accessible, value-aligned option for this cohort. Social platforms such as TikTok and Instagram further amplify this shift, with viral trends and influencer-driven content fueling interest in vintage and pre-owned luxury. In response, brands like Gucci, Prada, and Burberry are partnering with platforms including The RealReal and Vestiaire Collective to strengthen their role in the circular economy. As luxury resale becomes a foundational pillar of sustainable fashion, both value and environmental impact are emerging as dual market drivers, reflected in The RealReal's 2024 report, where 73% of buyers cited value and a growing share emphasized sustainability as key purchase motivators.