In addition to its e-commerce platforms, Alibaba has a number of other businesses, with the most important ones being those under its affiliated Small and Microfinancial Services Group. This includes its third party online payment arm similar to PayPal, Alipay, and its shareholdings in the micro-finance unit, Zhongan Insurance, and Tianhong Asset Management Co, of which Alibaba owns 51%. Recently, Alibaba has garnered headlines owing to its online fund platform Yu'E Bao. Yu'E Bao is linked to a money-market fund managed by Tianhong Asset Management, and Alibaba allows individuals and corporates to invest funds in their Alipay account in Yu'E Bao with no minimum requirement for investment size or holding duration. With yields that have been in excess of 6%, demand has been enormous.