Reflective of these changing preferences for coffee drinking among young urban populations is the marked increase in both large coffee chains and independent or speciality coffee shops in many EMs. In China, Starbucks is the market leader. It currently 4,800 shops and targets 6,000 shops across 230 cities by 2022. Other Western coffee companies that have entered the Chinese market include Costa Coffee and Dunkin' Donuts. Starbucks has also been growing in Indonesia, as well as The Coffee Bean & Tea Leaf, another US-based company. In China, there are also numerous independently owned cafés run by young millennial entrepreneurs targeting other young millennials, both in large cities such as Shanghai and Beijing and in lower-tier cities. These cafés are usually well furnished and decorated (in the style of hipster cafes in DMs) and charge a steep price for drinks as a luxury item. Purchasing coffee from global brands such as Starbucks and domestic independent coffee shops remains a sign of affluence in many EMs.