He sees India, along with the US, as "geographical anchors" for Unilever, where bolt-on acquisitions, portfolio and channel changes, in keeping with consumer preferences, would drive future decision-making. In the long term, Fernandez said he wanted to create "a machine of demand creation" within the company and make a "decisive shift to premium" across categories. India contributes 11-12% to Unilever's overall revenue. US contributes around 19-20% to global revenue of the firm.