American Express has long enjoyed a reputation for exclusivity and relative prestige in the credit card world, but Visa and MasterCard wield sheer numbers. As of 2010, Visa boasted 269 million credit cards and MasterCard 171 million, compared to AmEx's 48.9 million. Visa and MasterCard also issue their brands to banks and rake in revenues from debit cards, and the pair had a respective 397 million and 123 million debit cards in circulation in 2010. American Express, which has a different model than its larger competitors, is absent from the debit card business.