Through utilizing an innovative vertical manufacturing model, combining extensive licensing rights with on-demand manufacturing and an agile supply chain, Fanatics will design and quickly distribute high-quality Overwatch League fan gear across all categories, including merchandise for league events and championships. "The demand for team gear during our inaugural season was very strong," Blizzard Entertainment head of eSports licensing Daniel Siegel said. "A significant number of fans—for regular-season matches at Blizzard Arena Los Angeles and at the Grand Finals in Brooklyn—showed up in jerseys to support their teams, and we're thrilled to make it even easier for them to represent their favourite teams and players." "eSports has been on our radar for some time now and we are incredibly excited to mark our first deal with the best in the world in Activision Blizzard around their incredibly successful Overwatch League," Fanatics head of special projects Ross Tannenbaum said.