"This partnership enables joint customers to communicate, collaborate and resolve incidents faster, saving businesses critical time and limiting IT service disruption." Once an IT event is detected and categorized as a major incident in Cherwell Service Management, Everbridge's Smart Routing functionality allows multi-modal targeted notifications to be sent automatically to the right IT team(s) and key stakeholders, while offering proactive notification to potentially-impacted business users. Unlike mass emails, the system cycles through SMS, voice calls, and push notifications for each contact until people respond. In the case of no response, alerts are automatically escalated to the next person in line or to management to ensure that no alert is ever missed. Collaboration and incident response synchronization are also accelerated and integrated with Everbridge's Smart Orchestration capability.