So Comcast/Xfinity is expanding their offerings… they want to grow their business of course, but maybe "cord cutting" is also working against their sales, so the new Xfinity stores are looking to drive new revenue and improve the customer experience. The Turnersville store is a very attractive and inviting location offering the traditional Cable/Internet product lines and support, but also showcasing security products and Xfinity MOBILE! Yes, Xfinity is making a big push into cell phone subscriptions… and honestly when you walk into the store it has that "smart phone store" feel to it.