"It's only growing. The data backs it up." For context, 2023 was the most active year ever for retail trading. Robinhood saw more than $86.6 billion in trading volume in May alone. AfterHour isn't the only company realizing the potential of this space — Robinhood's media expansion is a good example. The trading app bought the Snacks newsletter, focused on retail investors, back in 2019. More recently, it launched Sherwood Media, a financial publication aimed at the same audience.