Samsung couples this understanding of products with in-house advancements and strategic partnerships to implement optimal AI technologies. For instance, neural processing units (NPUs) -- specialized accelerators for AI computation -- must be tailored to meet the specific requirements of individual products, rather than applied uniformly across all devices. Samsung not only designs NPUs in-house for its own products but also applies software optimizations to partner chipsets, ensuring support for AI functions and peak performance in Samsung devices. In addition, the company draws on the expertise and perspectives of product-specific specialists to address security issues and facilitate the immediate application of solutions to products while driving continuous technological improvement. The blockchain-based, multi-device security solution Knox Matrix is a notable example of how this collaborative approach can create an environment in which connected devices check each other for threats to enhance security.