While Starbucks business in China is in its very early stages of growth, the company shared more detail on its new social gifting feature "用星说" (Say it with Starbucks) on Weixin, a sister product of WeChat targeting Chinese domestic users. Co-created by Starbucks and Weixin, this pioneering social gifting innovation encourages everyday acts of kindness and appreciation among family and friends, by enabling users to instantly and conveniently gift a Starbucks beverage or digital gift card. Starbucks has seen more than 1 million transactions on its social gifting platform since it launched in China on Feb. 10, and Weixin Pay has now reached 27 percent of tender in Starbucks stores in China. Starbucks Doubles Down on Hiring Commitments Starbucks announced plans to create more than 240,000 jobs globally (68,000 in the U.S.) as it highlighted its growth plans to open 12,000 new stores globally and 3,400 new stores in the U.S. by FY21.