The booth was called "Samsung City" and was organized into three districts: Home; Innovation and Lifestyle. In the Home district, it was all about Bixby with the AI-based voice assistant being demonstrated in TVs, refrigerators, phones and more. The Lifestyle district showcased how to manage your health, travel more safely to work or make you more productive at the office with the new Flip display. The Innovation district was occupied by The Wall, a new 146" modular micro LED solution that should roll out within a year. Also on display was a new 8K TV with AI upscaling. Also highlighted was SmartThings that allows IoT integration with Samsung and third party devices.