At the time the family partition was signed a decade ago, did the splitting members not recognise sufficiently that e-vehicles were going to be the big new opportunity just ten years down the line? Even if they didn't, once an agreement is signed and in place, should it not be incumbent on all stakeholders to respect it in letter and spirit? It has been reported that Hero Motocorp has registered 'Vida' as a brand name for its proposed electric scooters and bikes. Now 'Hero' already commands brand equity that Hero Motocorp is, perhaps, keen on encashing. That may be the reason for the bid to bag the Hero brand for its e-vehicles.