In the Netherlands, Aegon rolled-out a new version of its customer app Mijn Aegon (My Aegon). The app, which is currently used by more than 150,000 Aegon customers and responsible for 35% of all self-service transactions conducted online, has been enhanced to provide an even better service to its users. Mijn Aegon underwent extensive testing with customers in Aegon's Customer Experience (CX) center, and now boasts several key feature updates. These include a new design that provides a more intuitive navigation experience, reduces information to only that which is most relevant for the users and an action button to quickly organize account information. Furthermore, the new app was designed on a new technical platform that will allow Aegon to add new self-service functionality faster and easier in the future, with the aim to provide customers with an even better service.