It's kind of that simple. I know as I compare these to the Marvel, Pixar and Star Wars acquisitions, there are great similarities and there's some dissimilarities. I'd say Pixar and Marvel and Star Wars were probably more brand-focused, although in Pixar's case, it came with a solution to basically addressing the problems we have been having at Disney Animation. Marvel and Star Wars were brands. They're both about people as well; franchises long-term value. Here, we get a little bit of everything.