The Swedish music streaming app made its India launch in late February 2019 amassing two million users within the first few months. This year, Spotify reported a 19% year-on-year growth in monthly active user base (MAUs) during its third quarter that ended in September. The company touted the growth to marketing activities in newer regions such as India, Philippines and Indonesia. Although Spotify has been historically tight-lipped when it comes to sharing region-specific data, they did release an end-of-the-year analysis in 2020 which identified the most streamed Indian artists – Arijit Singh, Tanishk Bagchi, Ghoshal, Neha Kakkar – along with most streamed songs and albums, etc. "The way audiences explore music has drastically changed in the last couple of years," explains Ghoshal acknowledging the music mix rehaul that that the pandemic has induced. She adds that social media is now one of the most important music discovery tools for people.