Congrats, grads! While graduating students don caps and gowns and celebrate their achievement with loved ones, family and friends aren't the only ones recognizing academic success. Krispy Kreme is also on the list of those honoring high school and college graduates. Students around the world have faced unique challenges while completing their studies, voicing frustrations with future academic and professional prospects (via The Hill ). Krispy Kreme's Chief Marketing Officer Dave Skena recognizes these struggles in a company press release. "With the return of graduation ceremonies and a sense of 'normal,' it would be easy to forget how much of these seniors' high school or college years were turned upside down by COVID‑19," he said. Today's graduates face an unpredictable job market and quickly changing industries (per The New York Times ). Krispy Kreme has decided to inject a burst of optimism into graduation festivities by offering free doughnuts to qualifying students.