Dell's not the only company that has built a stellar brand over a decade, only to throw it all away for something "simpler." Back in 2023, Intel did something similar. They decided to drop the 'i' in the processor branding. No more Core i3, i5, i7, that sort of thing. Instead, the company decided to go with Core 3, 5, and 7, with the more powerful versions having an "Ultra" label slapped on top of them. Like Dell, this rebrand was likely the result of customer feedback and numerous requests to simplify the brand names for its processors. Then we have Elon Musk, who forked out $44 billion for Twitter, renamed it to X, and took the recognizable bird on a blue background and replaced it with a giant X on a black background, although many people still staunchly call it Twitter.