Molson Coors' third quarter earnings were positively impacted by strong sales growth, driven by improved pricing, strong performance in the U.S. region and the impact of StarBev acquisition on the operations. The StarBev acquisition in Jun 2012 significantly enhanced the company's portfolio of premium brands. It has also created opportunities for the company in Central Europe to extend its key brands, taking advantage of the attractive beer market. In addition, Molson Coors continues to focus on its strategy of maximizing profitable growth opportunities in the core markets and expanding into new and emerging markets. The company is also undertaking restructuring initiatives to reduce overhead costs and boost profitability.