110 million units of a single smartphone series is huge considering that Xiaomi phones are not available in all markets at the moment. The company officially sells its devices in Asia, a few countries in Africa, some European and American countries. The success of the Redmi series has to do with price, these devices tend to be affordable and offer consumers more value compared to other brands. This is especially so for the emerging markets that the company is targeting consumers want the best but are not willing to go with the more expensive and established brands.