"As online sales continue to surge, our new facility places us in closer proximity to a large percentage of our direct customers and allows us to service them faster and more efficiently." The new, highly automated facility will significantly increase fulfillment capacity, supporting strong direct-to-consumer growth for many years to come, the company said. The location of the facility, adjacent to the existing Urban Outfitters retail distribution center, will create increased efficiencies across the supply chain and noticeably improve order delivery time, enabling next day delivery into the important Northeast region, the company said. Urban Outfitters has seen its e-commerce revenue grow at an annual rate of about 25%.