Vodafone Play is a video streaming mobile app, where viewers can watch over 300+ Live TV channels, Unlimited Movies in 16 different languages, along with a huge catalogue of trending video and music content across all genres. By extending its rich content portfolio to ALTBalaji, Vodafone Play is packing in more entertainment, anytime, anywhere for its millions of Vodafone users. Commenting on the partnership, Avneesh Khosla, Associate Director – Consumer Business, Vodafone India, said, "Our audiences, especially millennials, demand diverse, exclusive and original content options to watch as per their convenience. We are happy to partner with ALTBalaji and bring the Original shows to our customer that is only available on digital platform. Balaji has a deep understanding of the Indian content viewership and the consumer preferences. The rich original content of ALTBalaji on Vodafone Play will ensure that viewers can watch their favourite shows conveniently, on-the-go wherever they want."