In a message posted on the company website, Brian Niccol, Chairman and Chief Executive Officer, said: "While we're making good progress, there is much more to do to build a better, stronger, and more resilient Starbucks. As we approach the beginning of our new fiscal year, I'm sharing two decisions we've made in support of our Back to Starbucks plan. Both are grounded in putting our resources closest to the customer so we can create great coffeehouses, offer world-class customer service, and grow the business.