Following this transition, hearing instruments under the Phonak and Unitron brands will continue to be available to hearing care professionals impacted by this change, who can purchase directly from Sonova USA starting Monday, September 15, 2025. To ensure a seamless transition and avoid any supply disruptions, customers are encouraged to engage their Sonova account managers for guidance on necessary actions prior to the transition date. "We value the business relationship we have built with CQ Partners over the past three decades and wish them continued success," says Greg Guggisberg, senior director of national accounts at Sonova USA Inc. Sonova USA Inc. operates Sonova Group's Hearing Instruments business unit in the United States, with corporate offices and distribution facilities based in Aurora, Ill.