"TradeStation is pleased to announce it is the first retail online broker approved for exchange membership to offer its clients trading through the new IEX national securities exchange," said John Bartleman, President of TradeStation Group, Inc. "IEX's philosophy to give all traders an equal opportunity for best execution is consistent with TradeStation's steadfast goal to empower our clients with the most effective research and analysis software tools and resources available. This includes the power to design, back-test, optimize and automate custom trading strategies and ideas across electronic stock, ETF, equity and index option, and commodity and financial futures markets. Empowerment, transparency and fairness are the keys to providing the best trading platform and execution opportunities to self-directed traders."