These new lower prices will be available with Thawte® DV, OV, and EV certificates. Thawte EV SSL certificates are especially valuable to businesses – as they combine the trusted Thawte® brand name with the most visible security indicator on the web, the green address bar. When customers see the green address bar in conjunction with the Thawte® Trusted Site Seal, they have all the visual trust indicators they need to confidently make an online transaction. Lower pricing on Thawte® brand certificates, especially EV certificates, helps ensure that customers of The SSL Store™ will have the most secure and trusted sites on the web.