Moreover, industry players in the US are looking to bring the technology and experience to the consumer through new channels, such as electronics retailers (Best Buy in partnership with Vivint), hotels (Wynn in partnership with Amazon), insurance, utilities, builders/real estate (KB Home Caldwell Banker) and rentals (Airbnb in partnership with Vivint and August Lock). This is a model that could easily be replicated here in Australia. As smart home technology is pushed to the consumer from all sides, awareness will grow and prices will fall, with one of the final hurdles being consumer imagination.