Proactive Pharmacy Care enables us to inform and engage consumers in ways that are personalized, convenient and accessible so that we can positively impact health outcomes." As an integrated health care provider, CVS Caremark is positioned to engage consumers at more than 6,300 pharmacy locations and 500 MinuteClinics, as well as through mail, telephone and online. In order to most effectively leverage these multiple touch points and reduce overall costs, CVS Caremark has created the Proactive Pharmacy Care model. The first phase of the Proactive Pharmacy care model, recently implemented in all 6,300 pharmacy locations, has a number of elements aimed at improving patient engagement in how they manage their prescription therapies, including: The company is also addressing the issue of rising costs and is piloting a variety of cost-savings initiatives, including Maintenance Choice and ExtraCare Health.