But I would point back to initiatives like Sustainable from the Start that are really bringing to the surface, for a company like PepsiCo, the real issues we've got to grapple with. They're bringing visibility early on in the innovation process so that we're bringing products to market that are helping us achieve these longer-term goals. The other thing I'd point to is platforms like SodaStream, where we can reduce or build platforms around multi-use vessels and other ways to get products into the consumer's hand that don't rely on single-use vessels. We think that's going to be a big change, but the important thing here is the journey we're on and the bold steps we're taking, whether they are brand-specific or specific to new platforms we're looking to build.