Companies such as Merck, Pfizer, Zoetis, Virbac, Elanco, and Boehringer Ingelheim dominate global sales with cutting-edge technology and extensive market experience. Meanwhile, domestic firms like China Animal Husbandry Industry, Ringpu Biology, and Hanwei Pet maintain a stronghold in regional markets through brand influence and technological innovation. To stay competitive, leading firms are focusing on: Investment in Research & Development (R&D): Companies are increasing R&D budgets to develop innovative products with unique intellectual property rights. Brand Awareness and Consumer Engagement: Marketing efforts are shifting toward building strong brand loyalty through educational campaigns, online promotions, and high-quality customer service. Omni-channel Sales Strategy: Businesses are integrating online and offline sales platforms to maximize market reach and enhance consumer accessibility.