Arla in Russia • Arla's consumer product strategy in Russia is to build strong market positions for high-quality products within the butter and cheese categories, and to investigate opportunities to produce locally via partnerships or acquisitions. • Arla supplies products directly to customers in 95 different towns. In each of Russia's 13 largest cities, all with more than one million inhabitants, Arla has its own sales representative. • The products sold in Russia are Lurpak®, Castello®, cooking products under the Arla Apetina® brand and cream cheeses under the Arla Natura® brand, which in future will also be the brand name on locally produced yellow cheeses. • Arla is a market leader for white cheese, with a market share of 22 per cent, and aims to be one of the leading dairy companies for yellow cheese in Russia.