Mr Mattiacci was in 2012 named winner of the prestigious Automotive Executive of the Year award in the United States. He will now spearhead Aston Martin's global growth, play a key role in the brand's future commercial and product strategy, and oversee its luxury customer experience, the brand and its product integration with Formula One as a key global marketing platform. Aston Martin Lagonda CEO Tobias Moers said: "As we continue this new era for Aston Martin, a key pillar is unleashing the potential of our brand, given its customer loyalty and huge global appeal. "I'm delighted to welcome Marco to Aston Martin and look forward to working with him and our world-class leadership team to accelerate our breath-taking new product roadmap and unrivalled luxury customer experience."