A Memorandum of Understanding (MoU) was signed between Telenor Pakistan and foodpandain Hyderabad at the latter's corporate launch event in the city. As part of the agreement, Telenor subscribers in Karachi, Hyderabad, and Quetta who are first-time foodpanda users will be offered exclusive discount vouchers for their food delivery orders. Telenor Pakistan will also distribute discount vouchers at its franchises and retail outlets in these locations with the sale of every new Telenor 4G SIM, Wingle & MiFi device, as well as SIM upgrade to 3G/4G. In order to bring the benefit of the partnership, an awareness campaign will be launched with foodpanda advertising to Telenor customers on its own channels including website, mobile app and blog and Telenor reaching out to its subscriber base through SMS broadcast.