Awareness was created through puppet shows, rallies, kiosks and selfie zones in key locations. School children also participated actively in the awareness campaign. The campaign saw waste management best practices and innovations being exhibited by different stakeholders from each ward including waste entrepreneurs, volunteers and the 'safaimitra', households, small-scale vendors, citizen groups, Self Help Groups, Urban Local Bodies and Resident Welfare Associations and so on. The most innovative and impactful initiatives by different stakeholder groups were acknowledged through a public felicitation programme, on Friday, October 1. Mr. Vadiraj Kulkarni, Divisional Chief Executive, Paperboards and Specialty Papers Division, ITC Limited, said, "We at ITC are proud to be partnering the State Governments and the Municipal Corporations to create an enabling ecosystem to foster best practices in waste management, towards a shared goal of nurturing a circular economy.