So it is too early to say we have definitively proved the critics wrong. But, hopefully, our results confirm that we are making some progress and more importantly, that we made the right choices for the future, even in the tough moments. UBS pointed to "demand for non-communications services such as ecommerce, technology, experience, data and business transformation" as a big driver of growth. So is the best way forward for Publicis to continue to invest in these new areas and reduce dependence on advertising and media? At Publicis, we don't see these areas as separate from our core business of creative and media. They are inter-dependent and an evolving reality of how consumers engage with brands, shop and buy. This is especially true when the marketing world faces two major disruptions: the shift from cookies to identity, and from paid to owned media.