Earlier today, Adweek broke the news that svp, global head of brand management Adrienne Lofton had resigned after approximately nine years and two stints with the apparel company. The parties in question subsequently stated that she left for an executive-level job at Under Armour's chief rival in the athletic wear wars. Spokespeople for Nike and Under Armour have not responded to requests for comment on this story. Lofton did not respond to social media queries regarding her new role.