Nature's Bakery also states that SHR rejected a settlement offer of $3.8 million for 2017 and $1.5 million for 2018, contingent that Nature's Bakery would get the money back if SHR sold sponsorship that would match the original contract. Aspen Dental has increased by at least six races its sponsorship as a result of Nature's Bakery termination, an increase that Nature's Bakery alleges was "at below-market prices."