Brand and Franchise Strength: EA's portfolio of iconic franchises, including Madden, EA Sports FC, Battlefield, Apex Legends, Mass Effect, Dragon's Age, and Need for Speed, continues to be a cornerstone of its success. The company's ability to leverage these brands has not only fostered a loyal customer base but also allowed for recurrent revenue streams through live services and extra content. The transition to the EA SPORTS FC brand and the sustained popularity of franchises like Apex Legends demonstrate EA's brand power and its impact on the company's market position.