Every organisation and every individual needs to move into the same direction. SAP provides a starting point to help companies preparing for a change driven by incentive and choice, with the Climate 21 initiative in 2020. I couldn't be happier to announce SAP Product Carbon Footprint Analytics, the first solution available to the market. Our customer Doehler is the first to go live. Embedding an enterprise-wide approach to CO 2 will help businesses gain transparency and awareness, provide an economic incentive to companies to act now, and can be a starting point for action at scale. Adding a green line to the top and bottom line for measuring a company's performance symbolises our ability to change for the better of our global community. It is a decade of delivery, and SAP is ready to support. Thomas Saueressig is a member of the Executive Board of SAP SE for SAP Product Engineering. This article first appeared on the Global SAP News Centre.