Ryan telegraphed his intention to add linear entertainment channels to P+ at a ViacomCBS investor conference back in February. But rather than offer it at launch, execs decided it made sense to get P+ up and running before adding in a new, somewhat complicated functionality to the platform. And now that it's a reality, Ryan makes it clear the live offering will expand in coming months. "We wanted to get a good diversified selection launched as soon as possible, but this is by no means where it ends," he says. "We're going to be looking at how consumers are engaging with these, and there will be more."