JPMorgan has provided Apple with noninvestment banking securities services in the past 12 months and makes a market in Apple shares. Richard Parower, a portfolio manager at J.W. Seligman, expects Apple to mimic its iPod product road map in developing a range of iPhones for consumers of varying purchasing power. But he expects Apple to proceed slowly and maintain its pricing power on the iPhone, as it did with the iPod. Seligman owns Apple shares in its Global Technology Fund. Regardless of how Apple follows up the iPhone, its presence in the handset market will inevitably force other phone makers to improve their designs, says IDC's Bakhshi. "Apple is pushing the envelope a little more on ease of use, design and new materials," said Bakhshi. "Other handset makers will have to respond. In the end, we all benefit even if we don't buy the iPhone." The touch screen, for example, may become standard on so-called smartphones that offer data features like email, text messaging and Web browsing.