Samsung was doing well again – sales of their Galaxy S7 and Galaxy S7 Edge were strong and profits were finally rising. Samsung's Galaxy Note 7 launch went without a hitch and flocks of preorders were received, and sales were so brisk that Samsung had to delay the launch in several countries until production quantities could catch up to demand. Then the unthinkable happened – several of the Galaxy Note 7s caught on fire, and then a few more. Samsung had to suspend sales, did their own investigation, and found out it was a few defective batteries used. Samsung did the only thing they could do and issued a complete recall of all Galaxy Note 7s just as the new Apple iPhone was being released – a marketing nightmare to be sure.