Heineken® launched a global social media campaign inviting fans to share their most unusual and heartfelt superstitions, uncovering Marco Simeone, a lifelong Inter Milan supporter who firmly believes that attending matches in person brings bad luck to his team. Despite his deep passion, Marco has deliberately avoided stadiums, convinced that his absence helps secure Inter's success. To celebrate this quirky ritual, Heineken® is honoring Marco by sending him to a purpose-built bar located in a remote outpost of Germany, on the edge of the European continent. This playful yet extreme gesture supports his superstition by keeping him far from the action, turning his unique matchday routine into a memorable experience while showcasing Heineken's connection with passionate football fans worldwide.