Kunitake Ando, Sony's president and chief operating officer, said in a statement, "This will help us build a production system that preserves the high quality expected of Sony products while responding flexibly to changes in market demand. We want to grow the business in the digital area, such as Sony's four gateways [PC, mobile, set-top box, and PlayStation 2]," Ando said. "We also want to be competitive in enhancing production sufficiency, strengthening productivity, and speeding up the process."