An administrative trial is set to begin in January 2021 and could take years if appealed. Beyond saying that Altria should "unwind" the Juul deal, the FTC announcement contained no specifics on the remedies it will seek. If Altria were forced to sell its Juul stake, it would get far less than its $12.8 billion expenditure—as indicated by the tobacco firm's $8.6 billion in impairment charges last year.