Once the downturn is over and travel demand recovers, the company expects to bring the staff back. In terms of payroll expenses, Hertz has significantly reduced senior leaders' pays. Meanwhile, its CEO Marinello is foregoing her base salary entirely. The company along with peers such as Avis Budget Group ( CAR - Free Report ) is seeking financial support from the U.S. and European governments to cope with this unprecedented crisis. Amid this turmoil, shares of Hertz have declined 43.4% in a month's time against the industry 's 17.3% decrease.