In 2016, iQIYI will enhance its paid subscription offering by purchasing and producing over 40 new shows and will invest approximately 50% of its full year budget in the paid subscription business. About iQIYI Founded in April 2010, iQIYI is one of the largest Internet and mobile video service providers in China. An independently operated subsidiary of Baidu, the world's largest Chinese search engine, iQIYI is focused on providing Chinese users with the best possible online video experience, and has become an industry leader in developing innovative products and technologies. For media inquiries, please contact: Foote Group Yajun Zhang +86 (10) 8429-9544 SOURCE iQIYI