Heineken's non-alcoholic beer Heineken 0.0% is also the global leader in its category. ( inside.beer, 16.2.2022 ) Light beers, known for their lower calorie and carbohydrate content, are gaining popularity as consumers increasingly prioritize health-conscious choices. In the U.S., AB InBev's Bud Light previously dominated this category but lost its top position following controversy over a social media promotion involving transgender influencer Dylan Mulvaney ( inside.beer, 14.4.2023 ) Kyle Norrington, U.S. Chief Commercial Officer, emphasized the significance of Michelob Ultra, stating, "Michelob Ultra is obviously a top priority for us. This brand has a unique positioning in consumers' minds, we have a proven success case and clear potential for growth in the U.S. and beyond." Other speakers also noted the brand's growth potential in markets such as China. Meanwhile, Corona has been the driver of growth and continues to have substantial growth opportunities ahead.