This is not the first time Unilever has demonstrated commitment to sustainability. After his earlier comments against companies that are "woke washing" by only making public postures on eco-friendly measures without following up on real change, the multinational's CEO Alan Jope told journalists that the company is willing to sell off brands that do not positively contribute to the planet and societies. Through its Sustainable Living programme, Unilever's 400-brand strong portfolio will only include those companies that are currently developing long-term sustainability plans that consider environmental and community demands.