As part of its new coffee pod launch in August, Nestlé's premium coffee brand Sense Café rolled out a recycling program in partnership with Alibaba logistics unit Cainiao Network and the e-wallet service Alipay. The Swiss food giant encouraged consumers to scan a QR code to have their recyclables picked up at their doorsteps. Upon recycling, consumers will receive points they can use to redeem gifts and vouchers. Sense Café products also use lightweight, plastic-free packaging made from trees that have withered naturally.