The resulting decision logic is mapped to operational processes, and is then used for real-time customer interaction decisioning in sales, service and marketing applications across different channels. Business performance and compliance is analyzed with change requirements being identified for improving the decisioning process. "SNS Reaal Group's deployment of Chordiant's Decision Management suite across its channels shows the company's commitment not only to making sound risk-based decisions but to implementing those decisions across its customer base," said Rob Mullen, President of Worldwide Field Operations at Chordiant.