While the aim was to provide a solution that helped Henkel reach its sustainability targets, we also needed to ensure the materials and structure would protect the product in transit and on-shelf, preventing leakage and minimising waste." Carsten Bertram, head of global packaging innovation dishwashing at Henkel adds: "At Henkel, we recognize our responsibility related to packaging. We're committed to driving sustainable packaging and have a set of ambitious targets. Our strategy is based around circular economy and focuses on integrating recycled plastics, reducing the amount of plastic packaging, having reusable packaging and using fully recyclable packaging concepts to close the loop. Mondi was the obvious partner to help us with their expertise in creating the best possible solutions - for the product, the planet and the customer." The new packaging concept is being launched for Henkel's brand Pril in Germany.