But the latest move by major manufacturer Unilever will be viewed as a big coup for campaigners out to make the industry more accountable in the war on obesity. In May, ShareAction, a coalition including pension fund giant Nest, Guy's & St Thomas' Foundation and JO Hambro Capital Management, had its first major breakthrough when Tesco agreed to a raft of new measures across its UK stores, with the aim of 65% of its sales coming from products defined as healthy under the government's nutrient profile model (NPM).