On Expo Day 10 on 21 July, the sports car manufacturer will provide an insight into its data strategy with the Porsche Data Cup and Porsche Connect Partner Services. The opening address will be delivered by Uwe-Karsten Städter, Member of the Executive Board responsible for Procurement at Porsche AG, and his designated successor Barbara Frenkel. Through their participation, Porsche is underlining the importance of cooperation with start-up companies.