So, this new alternative from Billerud is a strong tool to decrease the gap between brands and consumers. An attractive paper with high strength Sustainability and a low carbon footprint are obvious strengths, but the new wrapping has more up its sleeve. Billerud's white, long, soft virgin fibers enable excellent printability. The packaging will certainly stand out on the shelf. It's also important that packaging has the strength to withstand tough handling conditions. Due to its long virgin fibers, drop tests show the new paper has just as much resilience as PE plastics. Machine glazing makes the paper's surface super smooth, which enables very strong sealing power. On top of minimizing the risk of damage to goods, the paper is strong enough to use a lighter weight and save on resources. Billerud have a plan to help brand owners throughout their switch to our paper wrapping. From prototype and converting to product launch, Billerud has the know-how to swiftly help any brand become a pioneer in their market.