Upmarket fashion brand HUGO BOSS to relocate its Liverpool ONE store to a much more prominent position. Tony McDonough reports HUGO BOSS is to relocate to Paradise Street in Liverpool ONE Premium fashion brand Hugo Boss is to relocate its Liverpool ONE outlet to a more prominent location. Earlier this year the company rebranded its high street outlets as simply BOSS. Its Liverpool ONE branch is currently located in Peter's Lane. However, in early 2023 it will take residence in a 13,500 sq ft unit on Paradise Street. This will mean a 130% increase in floorspace. This new outlet will be located next to the new Tessuti store in Paradise Street which opened earlier this year. In November, Liverpool ONE owner Grosvenor announced that another iconic fashion brand Cricket, would be opening up a new store in Peter's Lane. Cricket launched its brand in Liverpool in 1991. BOSS's new store will offer menswear and womenswear collections, as well as seasonal capsule collections.