Apple is expected to enhance its new AirPods and smartwatches by integrating advanced AI features and optimizing them for the Siri digital assistant. The company unveiled the latest models of the Apple Watch and AirPods during its recent event. By incorporating AI, Apple aims to challenge the perception that iPhone launches only bring incremental improvements in hardware and software, according to Techsponential analyst Avi Greengart. In the long run, Apple could significantly transform the iPhone experience with a more powerful Siri that operates seamlessly across all apps, Greengart added. – Pixel Power – Apple's announcement comes shortly after Google introduced its AI-powered Pixel 9 smartphones, a direct competitor to the iPhone. While Pixel phones represent a small portion of the global smartphone market, which is dominated by Samsung and Apple, Google emphasized that its new devices show the practical benefits of AI.