This is share loss to Intel's low-cost Bay Trail-M and Bay Trail-D notebook and desktop products, respectively. While Bay Trail-T (the tablet variant of Bay Trail) drove a bill of materials too rich for very cheap tablets (driving a need for contra-revenue offsets), it faced no such issues for low-cost PCs. Further, the cost structure appears good enough that even with these processors driving 60% of Intel's low-end PC chip mix (and 20% of total notebook mix), Intel is reporting eye-popping gross margins (64.5% in the most recent quarter; 66% guided for the current quarter).