So you can't talk about it to your peers because there are no peers when you're CEO. You can't talk to your Board because they're your bosses, and you can't talk about it to other CEOs because financial disclosure rules say you can't share too much, especially if they own PepsiCo stock and you're not going to meet anybody and say, "Do you own PepsiCo stock? If you don't, I want to share something with you."