Abercrombie & Fitch is a preppy global specialty store chain, with 843 stores in the United States and 163 stores in the rest of the world, is floundering. For many years, customers proudly wore t-shirts with the company's brand name squarely across the front of the garment. In a surprising move, the company has announced that with the spring 2015 season it will drop any identifying marks in the US stores.