In 2020, the company introduced Reels, a short-form video product designed to compete with the ascendant popularity of rival TikTok. Antitrust watchdogs have long accused Meta of relying on a "copy-acquire-kill" strategy to unfairly fend off rivals and entrench its dominance in social media. A federal judge ruled earlier this month that a lawsuit by the US government to force Meta to spin off Instagram and WhatsApp can move to trial.