Such moves on Nike's part have helped the company to capture market share from the likes of Adidas, even in Europe. According to Euromonitor, in 2012, Adidas commanded a 13.2% share of the Western European sporting-goods market, while Nike stood at 12.4%. However, Nike reported an 8% sales increase in Western Europe in the first quarter of fiscal 2014, while Adidas reported a decline of 6% in its latest quarter.