The Amore Pacific corporation is a Korean cosmetics and beauty company operating in over 40 beauty, health brands, and personal care such as Mamonde, Laneige, Sulwhasoo, and Innisfree. The conglomerate is the 12 largest cosmetics company operating in 60 countries worldwide. According to Yongjin Lee, Senior Vice president of Amore Pacific's engineering division, Amore Pacific is in its next growth stage fueled by strategic partnerships, innovation, and digitization of its brands. The firm has several new brands such as 'poopoo monster,' a vegan shampoo for pets. Amore pacific partners with several startups to establish its new ventures. It partnered with Knollo to create Spark Pet, a company producing health brands and beauty products for pets. It has also partnered with IT startups to create a fantastic app through which customers can access their vast beauty products while creating personalized beauty products.