In a far from shock announcement, BlackBerry CEO Thorsten Heins announced that the company is now undergoing a "comprehensive" strategic review to decide whether a sale, licensing agreement or joint venture may be the best route forward to turnaround the company's mounting woes. The news followed a series of dismal financial results, delays on software, a unsuccessful entry into the tablet market and slumps in its market share and brand value – all in the past year. BlackBerry is now to go back to its roots and focus on making products for enterprise customers, rather than trying to compete in a consumer market dominated by slick touchscreens and sexy brands like Apple, Samsung and HTC – although it stills says it will focus on its "core strengths" in the consumer segements, but doesn't clarify what these might be.