After the transaction, however, Procter & Gamble shareholders will be the majority shareholders of the resulting firm. Based on Coty data, the deal would be worth $12.5 billion, while based on Procter & Gamble data, the deal is worth about $15 billion, Reuters reports. Furthermore, the news organization is saying that CEO Bart Becht will lead the resulting company, which is expected to double Coty's turnover to over $10 billion a year if the deal is completed, and add such brands as Clairol and Cover Girl to its portfolio. The negative reaction by the market to the Coty Inc (NYSE:COTY) deal with The Procter & Gamble Company (NYSE:PG) comes at a time when hedge funds among those we track have been rather apathetic towards Coty, which has struggled to stem the tide of declining sales. By March 31, a total of 13 of the hedge funds tracked by Insider Monkey were bullish in this stock, a jump of 8% from the previous quarter.