This means the company owns some of the biggest brand recognition franchises in games including Tomb Raider, Painkiller, Alone in the Dark, Red Faction, Darksiders, DeBlob, Jadded Alliance, Thief, TimeSplitters, Zen Pinball, We Sing, MotoGP, Metro, MX v ATV, Homefront, Homeworld, Little Nightmares, Goat Simulator, Destroy All Humans, TimeSplitters, Timecop, Darksiders, Saints Row, Duke Nukem, Borderlands, Valheim, Killing Floor, Deus Ex, Warhammer 40,000, and now Lord of the Rings. Just look at what that means to the group's non-current assets (a company's long-term investments that have a useful life of more than one year): In the space of three years, the non-current asset value of the company has increased by almost five times to around $9.4 billion. In Embracer's latest public statements following the collapse of its latest acquisition, the jungle drums are one of optimism.