Were the split to happen as of Wednesday's close, the cost of each share would go from $2,785.58 to $139.28, and each existing holder would get 19 additional shares for every one they own. Amazon is the latest highly valued tech company to pull down the price of each share through a split. Google parent Alphabet announced a 20-for-1 split in February. In mid-2020, Apple disclosed plans for a 4-for-1 split, and Tesla told investors it was instituting a 5-for-1 split.