The Buckle's same-store sales fell a whopping 23% in February, same-store sales were down 17% in January and down 15% in December. During most of 2016, BKE's sales were down 10% to 15% below sales in 2015. February's comps were the worst I've seen in The Buckle's history since going public around 1991. I've been following this company from the early 1990s when I first bought shares in The Buckle after hearing a report from my sister-in-law, who used to work for The Buckle in Kearney, Neb. I made a lot of money off this stock -- appreciation plus regular dividends and special dividends, especially in the period from 2007 to 2012. I liked The Buckle because it had good leadership, decent operating margins and a solid balance sheet. The Buckle has a long history of operating stores in communities with a college or university. Fashion is a fickle business, trends change all the time, but management at The Buckle was for years on-trend. But not anymore.