GameStop surged 400% in a week in January to above $400 a share amid the massive short squeeze. At the beginning of the year, GameStop, a brick-and-mortar retailer, traded at less than $20 a share. GameStop is in the middle of a technology and e-commerce transition led by activist investor and board member Ryan Cohen, who was Chewy's co-founder. The company hired former Amazon and Google executive Jenna Owens as its new chief operating officer. In a separate release on Monday, GameStop said its total global sales increased about 11% for the first nine weeks of fiscal 2021 from the same period a year ago. For the five-week period ended April 2, total global sales grew 18% year over year, the company said. "The company has yet to show financial success in an industry that is rapidly shifting to digital," Joseph Feldman, analyst at Telsey Advisory Group, said in a note Monday.