In this role, she will lead the company's growth—driving innovation, enhancing storytelling, and strengthening retail partnerships—to bring Winky Lux's joyful experience to more consumers worldwide. With over 23 years of experience across beauty and consumer goods, Lauren is a strategic and results-driven leader with expertise in brand building, omnichannel growth, and high-performing team leadership. Before joining Winky Lux, Lauren served as President of the Good Glamm Group, where she oversaw international expansion and served as a Board Member for WYN Beauty by Serena Williams. Lauren spent 14 years at the Estee Lauder Companies where she held leadership positions at BECCA Cosmetics, the Estee Lauder brand, and Clinique. She also held previous positions at the Clorox Company and the Boston Consulting Group.