Aquaphor is launching its first-ever brand purpose campaign: "Before & Aquaphor." This integrated campaign reportedly aims to go beyond the surface and highlight the connection between skin health and emotional well-being. Featured: Evoking Emotion: Making Consumers Comfortable in Their Skin The campaign works to showcase not just the versatility of Aquaphor's uses, but also the diversity of its consumers as the company works for all people and a variety of skin issues: from babies on their first day, to 95-year-old great-grandmothers with dry elbows; and everyone in between. According to the company, the AMP Agency developed this campaign, unleashing a visual identity that embraces Aquaphor's aesthetic. This approach steps out of the conventional therapeutic skin care creative, conveying the emotional aspect of healing while demonstrating the results Aquaphor provides. Aquaphor has been on a mission to help heal compromised skin effectively and gently.