Ingram Micro has officially launched a paid program designed to help ambitious cloud computing partners add recurring revenue and increase customer retention. Quietly introduced in May at this year's Ingram Micro Cloud Summit in Miami and available to all partners now, the ULTRA Membership Program offers access to customized reporting data, tools, expertise, incentives, training vouchers, and other resources that only the biggest cloud service providers typically get from vendors or can afford to buy themselves. "Our goal was to create a way that all partners could get an extra level of engagement, attention, and benefits that is purely structured around the four things that set apart some very large partners from the smaller ones," says Eric Gitter, executive director of global customer success in Ingram's cloud unit. Each of those four differentiators corresponds to one of ULTRA's benefit categories: insights, automation, know-how, and exclusives.