The share price could start to include potential gains from this direction at the same time as the official launch of the film's production, which is expected to premiere this summer. 3. Implementing a buyback programme In February 2022, Mattel made an announcement that its short-term capital management objective was to implement a $200 million (£153.3m) share buyback, which is 2.5% of the current market capitalisation. 4. Financial Achievements at Mattel Mattel's net sales stabilised and then accelerated, reaching 18% growth in constant currency in 2021. The lockdown during the pandemic seemed to motivate parents to find entertainment for their children beyond digital devices and toys came to the rescue. The affection for Mattel toys developed over these two years is expected to translate into increased purchases of similar toys by children and further drive sales in a positive direction. Mattel is once again starting to rapidly gain in popularity.