The top of the business jet market is a key position for an aircraft manufacturer. Over the last couple of decades, we've seen Dassault drop from the market position it once had competing with Gulfstream and Bombardier in the 1980s and early 1990s after Dassault decided not to build the Falcon 9000 but to instead stay with the Falcon 900, evolving into the smaller models. After two decades of market share erosion, their strategy has changed dramatically with the announcement of the forthcoming last week, which directly targets the two incumbents at the top of the market.