The brand shared its greatest secret to longevity at a press briefing on Thursday, October 7, 2021. Alfred Olajide, Managing Director of Coca-Cola Nigeria, expressed that the brand has always put consumers at the centre. "Nigeria as a market is very important both for Coca-Cola Africa as a unit and for the Coca-Cola company internationally. This is the most populated black nation, and more than 70 per cent of us are under 35. This is not just a strong growth opportunity for the economy but also a strong consumer base. For this reason, we have been making huge investments and are still doing so," he said.