The Hershey's Foods logo is shown at the unveiling of the world's largest Hershey's Kisses chocolate at the Metropolitan Pavilion July 31, 2003, in New York City. The Hershey's Foods logo is shown at the unveiling of the world's largest Hershey's Kisses chocolate at the Metropolitan Pavilion July 31, 2003, in New York City. Lawrence Lucier/GETTY