Even if Rovio's overall earnings dropped at least 73 percent in 2014, due to the lack of licensing of the once extremely popular "Angry Birds" brand, the company was still relatively present in most regions, including Asia, its strongest market, where even if the game wasn't purchased or played as much as in previous years, it continued to generate a stable source of income. The great decline in the company's total revenue led to around 110 jobs being cut, and a complete new strategy for the company to rebound from a rather harsh year. "(We have the) building capability to scale into parts of the world where we haven't been strong in the past and a big part of that is actually working with partners, not trying to do everything ourselves", Rovio's Chief Commercial Officer Alex Lambeek stated making emphasis on the potential that Asian markets hold.