Porsche Design was founded by Ferdinand Alexander Porsche in 1972. F.A. Porsche, designer of the original 1966 Porsche 911, was the grandson of the founder of the family car company. A watch was the first product to be released by Porsche Design, a wholly owned subsidiary of Porsche Automobil Holding SE. The company currently sells clothing, eyewear, bags and luggage, electronics, and accessories under the Porsche Design label, in addition to timepieces.