More than 250 sponsors and exhibitors are supporting the conference including Global Diamond sponsors Cisco, Dell, EMC, HP and NetApp, and Platinum Sponsors AMD, Brocade, CA Technologies, Dell Storage, F5 Networks, IBM, Intel, LG Electronics, Symantec, Trend Micro, VCE and Wyse Technology. VMware executives will lead two general session presentations during the event. On Monday, Aug. 29 at 3:30 p.m. PDT the event will kick off with a keynote presentation featuring VMware CEO Paul Maritz and an inside look at the forces shaping Cloud Computing and the next generation of IT.