This is also reflected in analysts' positive ratings on AMZN stock. Among the analysts covering AMZN stock, 36 rate it a Buy. Meanwhile, only three analysts recommend a Hold. Overall, Amazon sports a Strong Buy consensus rating on TipRanks. Amazon stock is up about 17% year-to-date. Further, analysts' average 12-month price target of $137.05 implies 39.63% upside potential.