Target Market: Facebook active males (25+ age group) in the 5 markets. Campaign Highlights: Manu Dibango, a world renowned jazz musician, and Haile Gebrselassie, a world marathon champion, were featured as brand ambassadors and their achievements were highlighted in the ads. Implementation: Engagement Ads – Like Ads & Poll Ads: Like Ads Like ads were displayed on the pages of focus groups and allowed people to become fans of the brand. Poll Ads Poll ads gave the company insights about popular preference or opinion across the targeted markets. Results: Linkedin Where Linkedin is concerned Adrian described it as a 'window to the world' for employers and employees. For companies, he referred to a push and pull effect where LinkedIn enables them to push out information about themselves while the pull element involves using the platform to identify and attract proficient employees.