What data breach? Are you talking about the one that happened at Heartland in 2009? Or, maybe the Fidelity one from 2011? Again, no? Oh, you're referring to the latest one that led to the arrests in New York of several people who fraudulently withdrew $45M from several ATMs. By now, it should be obvious what's different about the latest breach. If not, read on. High-profile breaches in the past, like the ones that hit Heartland Payment Systems and Fidelity National Information Services, involved theft of payment card information.