Dabur's Plastic Waste Management initiative was kick-started in 2017-18 as part of the Plastic Waste Management (PWM) Rule 2016, 2018 (amended). Under this initiative, the company has to date collected a total of over 54,000 metric tonnes of plastic waste (Recyclable and Non-Recyclable) direct from the end-users with the help of around local ragpickers in 150 cities across India. Dabur has also put a robust audit mechanism to ensure 100 per cent transparency and compliance to the state and central regulations and guidelines on Plastic Waste Management.