Cook's bad news came amid an Apple stock selloff from its all-time high of $233 in Oct. 2018, and on its own caused shares to drop 10% to $141. Apple clawed back that loss over the next two months, even as iPhone sales tanked, because word trickled out about an array of new services in the company's product pipeline. Then finally, in late March, the company announced Apple TV Plus, an original premium video offering; Apple News Plus, an-all-you-can-read magazine bundle; and Apple Arcade, a subscription video gaming service. But lacking in details like price and launch date for the two more ambitious projects (Apple TV Plus and Apple Arcade), the announcement raised more questions than it provided answers, as an immediate stock drop revealed. For Apple, reigniting growth is paramount, and the steady revenue generated by services is its best path forward.