"On top of the eye-catching aesthetics, this bottle is also part of our journey towards our wider sustainability targets, ensuring all packaging is widely recyclable by 2030." The new Gordon's bottles are manufactured at the Cameronbridge distillery in Fife, Scotland, which is powered entirely by renewable electricity. The update comes as part of Diageo's Society 2030 programme, which aims to make the company more inclusive and sustainable over the next decade. Targets include becoming carbon neutral in direct operations and ensuring all packaging is widely recyclable. Gordon's sold 6.7 million nine-litre cases in 2020.