Adding gamification to the program has also motivated partners to engage with and use the content we've produced." With access to the same content and training materials, Seismic makes it easy for both Rackspace's direct sellers and channel partners to deliver a consistent message and customer experience. Further, Rackspace can now effectively measure which content is being used most often, and can start to track which components of their partner program are making an impact on the team's ability to close more deals. "A strong channel enablement strategy is a critical component to any successful partner program," said Doug Winter, CEO and co-founder of Seismic. "Customers like Rackspace are showing the industry that it's time to flip traditional approaches to channel enablement on its head.