Competition with less-expensive Android phones has gotten steeper, and that's put the iPhone's market share at risk. Sawhney: Apple's performance in India is pathetic. Pathetic to the point that their market share has now slipped to less than 2%, has become completely irrelevant, and the primary reason there is that the price points are simply unaffordable for the Indian market. Narrator: If Apple can't sell more iPhones, it might have to sell fewer iPhones for more money.