Instead of investors wondering what the heck Heckmann Corporation (NYSE:HEK) actually does, its new brand will be built upon the foundation that the company is the forerunner for a new era of environmental solutions. In order to take the company to that next level, as well as to fully integrate its recent mergers, a name change was a must. Now, as for the actual name chosen and the reasoning behind it, no one can say it better than the one whose name it's replacing. Founder Dick Heckmann Corporation (NYSE:HEK) noted on the company's conference call: "Every customer we talk to wants an integrated, nationally based, full service solutions provider." The best way to communicate that to its customers was to eliminate the nearly dozen different company names it currently uses and unify the company around one core brand. That core brand, Nuverra Energy Solutions, contains references to "new," "green," "earth," and "time," and reflects the broader focus of the company's now-unified operating units.