Last year, Molson Coors had enough. As part of a broader reorganization, it changed its name to Molson Coors Beverage Company "to better reflect its strategic intent to expand beyond beer and into other growth adjacencies." It then announced its partnership and investment in L.A. Libations, the incubator that has worked as an accelerator for Body Armor sports drinks and Core Nutrition before they were picked up by Coca-Cola Co. and Keurig Dr Pepper, respectively.