"We surpassed that target three months ahead of schedule and have enhanced our full-year target to 26,956 MT. We work with government-registered recycling partners across the country and have taken progressive actions to reduce plastic waste in cities, town, villages, while also raising awareness about plastic waste management within the community. The collected plastic waste is being sent to different Recyclers, Waste-to-Energy Plants and Cement Kilns," Khan added. Dabur's Plastic Waste Management initiative was rolled out in the year 2017-18 as part of the Plastic Waste Management (PWM) Rule 2016, 2018 (amended). Under this initiative, Dabur has till date collected a total of over 54,000 MT of plastic waste (Recyclable and Non-Recyclable) direct from the end-users with the help of around local ragpickers in 150 cities across India.