"Moonpig believes the key to its success lies in part with its brand mascots, which it says are the shortcut to brand recognition, and its dedication to its customers. In October, the greetings card provider launched a 48 hour offer that allowed customers to send one free 'Thinking of You ' card to a loved one to be delivered ahead of World Mental Health Day. Investors will be hoping to see such campaigns having an impact on the businesses bottom lines.