In September, the platform started running a series of Instagram adverts in Belgium, promoting the company's positive impact on Europe's economy, according to Meta's ad library. "Uber provides benefits—parental leave, sick pay, injury cover and more—to all eligible European drivers and couriers," one ad read, glossing over the debate about who exactly is eligible. "Myths fuel misunderstandings about Uber's mission and business practices, so it's time we shared the facts," read another. "Our advertising campaign simply puts certified facts about the company in the public domain," says Uber spokesperson Nixon.