This reduction is due to a "higher mix of Enterprise, Embedded, and Semi-Custom segment sales," as a result of the aforementioned PC weakness. Finally, the company announced that its GAAP gross profit margin will take a one-time hit associated with scrapping product designs that had been started on the 20-nanometer manufacturing node but are now being transitioned to FinFET manufacturing. Although AMD laid out an optimistic long-term view at its recent Financial Analyst Day, the reality here is that AMD's business seems to be going from "bad" to "worse." Is this "just" a PC problem, or is it an AMD problem? It won't be too long now before both AMD and PC processor peer Intel report their full quarterly results. A question that will be of critical importance to AMD is whether this revenue shortfall is due just to the rough shape the PC market's in, or if AMD is continuing to lose significant market share to Intel. My guess is that the full quarterly results from both chipmakers will show a combination of both.