The highlights Lütke referred to includes the addition of a "shop section on Facebook Pages as well as a 'Buy Now' button on Twitter" that allows Shopify merchants to expand their ability to "sell within mobile apps, where consumers are increasingly spending time," the company said in its earnings report. "These new channels augment Shopify's announcements earlier this year on various 'Buy' button initiatives for Facebook, Pinterest, blogs and Web sites," the company added.