Currently there are 68,617 restaurants, 10,540 hotels and 25,474 B&Bs and inns in the UK listed on TripAdvisor. Not all those listed have registered themselves on the website, but the former Travelport global sales vice president claimed that he was seeing more interest from business owners with registrations rising in all areas. In the last 12 months the number of restaurant owners in the UK registering on TripAdvisor has gone up by 171 per cent while the number of UK accommodation owners registering their businesses on the site rose by by 24 per cent. Bruno added: "What I think people like about us and what makes us unique is we are a very democratic platform. Whether you're a small B&B or a large hotel you have the same amount of space and have exactly the same number of tools available, so I think people realise that it makes sense to register."