As such, mobile banking will quickly become a critical channel for customer interaction." Financial institutions have realized a number of benefits from utilizing mobile banking services, including cost reduction and increased efficiency in communicating with customers, fraud reduction, and improved customer retention. In fact, Sybase 365 recently commissioned a global study across the Americas, Europe, and Asia-Pacific, and more than a quarter of respondents in each region reported they would consider switching banks if an alternative provider offered them mobile banking services. Sybase is a trusted partner for some of the world's biggest banks.