The National Recycling League aims to raise awareness of the need for recycling and drive key recycling behaviours among consumers at stadiums and elsewhere. Each team has committed to adopting and implementing a range of new activations aimed at reducing waste and improving recycling rates at stadiums to help divert recyclable materials such as beer bottles and cans from landfills. Activations include offering infinitely recyclable aluminum cups to fans instead of single-use plastic. Recycling Hawkers will be deployed in partner stadiums to collect used cups, cans and bottles from fans to ensure they are recycled properly. "At Anheuser-Busch, we approach everything we do – including sustainability – with an innovation mindset so that we can create an outsized impact," said Brendan Whitworth, chief executive of Anheuser-Busch.