"The PSL and Telkom share similar values and beliefs in that we both seek to connect people all over not only in South Africa, but globally as well. Football is about emotional connection while Telkom and 8ta are about connecting people. As the League, we always seek partnerships to enhance our product. Africa has seen massive growth in both online and mobile network market. Pretty much everyone now has a cell phone that enables them to develop and connect with communities that share the same interests.