In 2018, Tractor Supply opened 80 namesake and 18 Petsense stores. However, it closed 11 Petsense stores throughout the year. In 2019, management plans to open about 80 namesake and 10-15 Petsense stores. Additionally, Tractor Supply is focused on integrating its physical and digital operations to offer a seamless shopping experience to consumers. It remains on track with the "ONETractor" initiative, aimed at connecting store and online shopping. The company is reaping significant benefits from the Buy Online Pick Up in Store program. It also continues to expand the Neighbor's Club loyalty program, surpassing targeted membership growth goals in 2018. Management expects these strategies to play a major role in boosting the top line. Notably, in fourth-quarter 2018, the company reported robust double-digit e-commerce sales growth for the 26th straight quarter.