The changes, intended to "create a smaller company positioned for sustained profitability," have been blamed on unfavourable market conditions in the West. "Consumer Business centered on SEGA Corporation is expected to post operating loss in the year ending March 2012, due to the challenging economic climate and significant changes in the home video game software market environment in the U.S. and Europe," reads a SEGA press release. "It is essential to streamline organizations in the field of home video game software in the U.S. and European markets, while shifting to a structure that corresponds to change in environment, including strengthening development in the field of digital content."