This latest commitment is also all about the global firm's carbon footprint, and will see a new bottle for its Lucozade drink made from a recycled plastic. Toby McKeever, chief operating officer at SBF GB&I, the third largest branded soft drinks supplier in the UK, said: 'This investment into our iconic Lucozade brand marks a huge step towards our 2030 sustainable plastic packaging goals and makes the UK's biggest sports drink brand also one of the most sustainable.' According to the firm the changes represent a saving of 3,500 tonnes of virgin plastic and 9,000 tonnes of CO2 annually, contributing towards the company's net zero ambition. Simon Ellin, executive officer of the Recycling Association, said the move to a 100 per cent recyclable bottle using 100 per cent recyclable material was 'fully applaud' and 'market leading. Lucozade Sport Move is expected to be sold in a 100 per cent recycled PET bottle by the end of 2021, with the bottle sleeves also reducing in size by 50 per cent.