This improves their resource efficiency and reduces their carbon footprint throughout the value chain," says Rolf Gustafsson, Senior Director Product Management Containerboard at Billerud. The Pure Coated Liner portfolio consists of: Pure Supreme: a double-coated white top kraftliner for litho-laminated packaging, suitable for high quality prints as well as effects like lacquer, foil and embossing. Pure Decor: a light-coated white top kraftliner with a smooth surface suited for high quality pre- and post-print flexo- and digital print applications.