Australia's top power producer and energy retailer revealed on March 30 that it would split itself in two in a bid to revive its battered share price and attract new investors. The restructuring would create two new businesses tentatively titled New AGL and PrimeCo. New AGL would position itself as a carbon-neutral retailer delivering electricity, gas, internet and mobile services, while PrimeCo would hold the company's coal-fired power plants and wind farms, acting as a supplier to New AGL and other retailers.