Entertainment: In 2023, Build-A-Bear Entertainment released the films "Unstuffed: A Build-A-Bear Story" and "Glisten and the Merry Mission." Looking ahead, the retailer plans to continue to develop its own entertainment content. Internal communication & employee engagement: A global headquarters refresh in St. Louis includes a life-size bear install in its headquarters, Zoom backgrounds with refreshed branding, and other internal corporate communications and morale-building efforts. "The Stuff You Love" was created in partnership with Build-A-Bear's agency of record for strategy and creative Known. Headquartered in St. Louis, Build-A-Bear Workshop Inc. operates nearly 500 interactive brick-and-mortar experience locations through a variety of formats.