Sales for the Victoria's Secret Direct business rose by 14% due to the growth in demand for its bras, sports bras, PINK brand, and panties. The merchandise margin also went up as compared to last year. Victoria's Secret direct is witnessing steady growth every consecutive month. After the company exited its $350 million but poor performing apparel division in 2014, the core category was restructured to sacrifice the peripheral businesses such as makeup and apparel. The company witnessed dampened gross margins as a result, but believed that its long-term growth prospects have improved.