"The better the margins are going to be. As you see margins improve in 2025, you're going to see not just better quality title signings in 2026, but what I expect to see is that the studios will take more ownership of the marketing campaigns with even greater upside."Roth's Eric Handler said that IMAX has a "high-class problem of too much content availability."The "F1" deal for three weeks of screen programming meant that Universal's "Jurassic World Rebirth" got edged out: the film missed out on a domestic IMAX release and was only featured on IMAX screens in China. That film will also appear in IMAX screens in Japan next month.Domestically, the movie slate is strong is 2025 and 2026, with a number of major franchise film releases on the books. Warner Bros.′ "Superman" hits theaters Friday, and coming soon is Disney and Marvel's "Fantastic Four: First Steps."