"We will not be charging a premium to our customers for the pack, compared to the existing packaging. Tesco will be absorbing the extra production costs because we want to help our customers reduce food waste without asking them to pay anything extra." The packaging revamp is part of a wider 11-point plan by Tesco to reduce food waste at source, in store and at home, and comes after Tesco CEO Dave Lewis endorsed The Grocer's Waste Not Want Not campaign earlier this month, and urged the entire industry to get behind the cause.