The dramatic collapse of a company as large as Steinhoff in a country whose private sector was being held up as an example for all to follow brought some vultures to the yard. Short sellers, specifically Viceroy Research, emerged on the scene and have caused much angst for companies that have always had investors questioning their actual business case. Either by sheer luck or through dabbling in a bit of insider trading, as some of its biggest critics have suggested, Viceroy was first on the scene of the Steinhoff tragedy.