LIVONIA, Mich., Feb. 25, 2013 /PRNewswire/ -- Valassis (NYSE: VCI ), a leader in intelligent media delivery, and Roundy's, Inc. (NYSE: RNDY ), a leading grocer in the Midwest, announced today a partnership to develop and execute in-store marketing and media programs. The deal is effective immediately with a scheduled July 2013 launch. With this new partnership, Valassis will reach Roundy's customers in-store while shopping in the grocery aisle. The new partnership will enable Roundy's to create a consistent look for its marketing and media programs, aligning with the company's overall marketing objectives and maximizing efficiencies across the Roundy's network of stores. This will create a shopping environment that directly meets consumers' needs. "Valassis has had a long-standing relationship with Roundy's and we're thrilled to now be a part of their in-store marketing strategy," said Michael Kowalczyk, Valassis Vice President, In-Store & Digital Retail Development.