First Niagara's 15-year agreement with the Sabres also includes exclusive exterior facility naming rights, category exclusivity in the facility's bowl, other interior and exterior signage and branding, exclusive on-site ATM presence, television and other value-added promotional benefits. Financial terms of the agreement were not disclosed. John R. Koelmel, First Niagara President and Chief Executive Office, said: "We are excited to partner with the Pegula family and a team that not only shares our love for the Buffalo Niagara region, but our commitment to creating a winning franchise that attracts top talent and serves as a source of pride for Western New York. First Niagara's investment ensures this downtown landmark and home of Buffalo's beloved Sabres remains named for a company with deep roots in Western New York.