HDFC Bank has awarded its creative mandate to Leo Burnett. The HumanKind approach of Leo Burnett helped it win the business. HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its 32.6 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. The Bank has been named the 'Most Valuable IndianBrand', according to rankings done by BrandZ for the second consecutive year. Leo Burnett is currently working on an integrated campaign titled "Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein," to reinforce the brand's position as India's premier digital bank in India.