Roku is on the right side of the streaming war as more competition in the space only adds to its product offering. Roku has become almost synonymous with cord-cutting. According to Roku's most recent shareholders' letter, "roughly 50% of U.S. cord cutters are Roku customers, and around 56 million households in total will have canceled cable or satellite TV subscriptions by 2023." Its devices range from a $30 4K plug-ins to very affordable TV options, partnering with top brands.