GCIG, one of the largest business groups in China, has superior local market knowledge and a proven track record of venturing into industries as diverse as finance, real estate, commercial development, hotels, food service, television media, energy resources and port logistics. The group has also developed some eminent Western hotel brands like Hilton and Sheraton. The franchise partner also seems excited about working with one of America's largest full-service family restaurant chains encouraged by strong international response to the brand. However, the Chinese market is not free from competition. Following the growing demand for American dining brands, several U.S. restaurateurs like Yum! Brands Inc. ( YUM ) and McDonald's Inc. ( MCD ) are currently serving the market with a much wider scale of operation. In fact, since the last couple of quarters, China is driving Yum! Brands' growth story.