This isn't the first time that Ford has spent a billion or more on its newest Super Duty. In November of last year, Ford was scrambling to address recalls—it had the most of any automotive manufacturer through 2022 and into the first half of 2023, as Ford Authority writes. It was so desperate that it shut down Kentucky Truck (for as long as three days at a time) to bring hundreds of quality inspectors, suppliers, and engineers into the plant. The idea was to fix issues before trucks shipped to customers. Farley revealed, in another investor call, that he spent over a billion addressing quality issues on the Super Duty alone. 2023 Ford Super Duty F-550 Ford | Josh Scott