Nestlé Pakistan's initiative, the Nestlé-BISP Rural Women Sales Program, under Ehsaas, as a case study to participants at the forum. The project has helped graduate Benazir Income Support Program beneficiaries out of poverty in line with UN SDGs 3, 5 and 17 – Good Health & Wellbeing, Gender Equality, and Partnerships for the Goals, respectively. It has so far over 900 active rural women sales agents.