Indonesia – Dentsu Indonesia has strengthened its creative leadership with the appointment of Lucky Handoko as general manager of Dentsu Creative Indonesia, alongside the elevation of Defri Dwipaputra and Rangga Immanuel to dual chief creative & experience officer (CCXO) roles. Handoko returns to the network in his new role as GM, bringing experience in communications planning, brand consulting, insights, and data. Meanwhile, Dwipaputra and Immanuel step into the newly created CCXO positions, where they will define the agency's creative vision and shape client and consumer experiences. Their remit includes driving innovation by integrating emerging technologies such as AI and developing brand activations that extend beyond traditional campaigns. The pair have been behind some of Dentsu Indonesia's award-winning work, including IKEA's Bonding Instructions and Samsonite's Scholar Panel.