Hyatt has contingency plans to mitigate the impact of potential strike activity on hotel operations. Marriott and Hilton have yet to respond to a request for comment from Reuters. The strike coincides with 40,000 Unite Here hotel workers in 20 cities facing contract expirations this year, with about 15,000 of those workers authorized to strike in 12 markets. Negotiations for new four-year contracts have been ongoing since May. Unite Here President Gwen Mills declared, "We won't accept a 'new normal' where hotel companies profit by reducing services to guests and neglecting their obligations to workers," calling for a better deal. The union has encouraged travelers to cancel their hotel reservations if workers are on strike and to seek penalty-free refunds. In 2023, Unite Here workers secured record contracts in Los Angeles after rolling strikes and in Detroit following a 47-day strike.