New Delhi [India], March 20: Dabur Red Paste, the Ayurvedic toothpaste brand launches ' Switch To Fluoride Free' campaign on World Oral Health Day. The month-long campaign aims to start a dialogue and sensitize the Indian population about the adverse effects of consuming further fluoride through toothpastes in Fluoride endemic regions of India. The campaign is travelling to multi-cities to start a nationwide dialogue on oral health care and the ingredients we often tend to ignore while using oral care products. The campaign will highlight the real truth behind how and why fluoride became a 'hero' in the oral care industry and bust myths on what it actually entails. Dabur India has a long history of producing fluoride free toothpastes and using ayurvedic natural ingredients promoting healthy lifestyle. The fluoride free movement is advocating for safer, natural alternatives that provide effective oral hygiene without the health risks of fluoride.