John Howard, head of marketing at Konica Minolta, said: "Konica Minolta now represents a considerable force in the document imaging market and it is crucial that we communicate this fact to the whole business community. The campaign to be launched by Golley Slater is exciting, simple and direct in its message. Pre- and post-campaign measurement will be used to ensure that we meet the campaign objective of raising awareness of the Konica Minolta brand in the B2B marketplace." For Golley Slater, the Konica Minolta appointment follows that of the Moroccan Tourism account earlier this year. Simon Parker, managing director at Golley Slater, said: "It is a great opportunity for the agency. These two giants have come together to form a major new force in the fields of document imaging, printers and cameras. Our job is to ensure that the UK market knows about it." If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.