"At Genesys, our aim is to enable organisations to orchestrate differentiated customer and employee experiences; today this is only made possible through seamless coordination of technologies, touchpoints and channels," said Olivier Jouve, Chief Product Officer, Genesys. "As one of our foundational partners, our collaboration with AWS is central to our strategy for empowering customers with the capabilities and innovation they need to thrive." "Genesys has been both a customer and AWS Partner for many years, leveraging AWS's digital transformation and implementing cloud customer experience strategies to develop innovative solutions for our customers," said Ruba Borno, Vice President, Worldwide Channels and Alliances, AWS. "This Strategic Collaboration Agreement (SCA) takes our relationship with Genesys to the next level with investment to help organisations migrate to the Genesys Cloud CX solution and promote AWS Marketplace as a strategic channel for joint customers.