Taboola Turnkey Commerce also deepens Taboola's commitment to performance marketing, offering commission-based pricing models that strengthen its partnership with advertisers. Taboola Turnkey Commerce comes on the back of Taboola's commitment to the eCommerce space, with the acquisition of Connexity a year ago, expanding its reach and impact in what industry forecasts show as a $35 billion ecommerce market. In 2021, Taboola acquired Connexity, one of the largest e-commerce media platforms on the open web, which works with more than 6,000 publishers and 1,600 direct merchants. The data, know-how and direct merchant relationships developed by Connexity over a decade are now being leveraged for the offering. "Users need a trusted source to give them advice on things they care about as they make important decisions in their life, and this is a huge opportunity for publishers and the open web," said Adam Singolda, CEO at Taboola.