It's not just Canopy Growth making big moves in this space, key rival Aurora Cannabis Inc (TSX:ACB)(NYSE:ACB) also recently invested $20 million into Choom Holdings Inc. (CNSX: CHOO)(OTCQB: CHOOF), and that's in addition to $7 million that Aurora invested back in June. Choom also looks to create relaxing spaces for its customers, gaining inspiration from Hawaiian pop culture. The company has its sights set all over the country although currently it is focused on the west coast and it has 45 applications in process.