Mumbai: Procter & Gamble (P&G) India along with its partner WE Connect International recently concluded the Women Business Empowerment Program in India. 20 women entrepreneurs, who were selected via an application process graduated From the four-week program aimed at developing capability of women entrepreneurs. As part of the program, P&G conducted training and workshops with real-time case studies covering various aspects of building a sustainable business including professional skills like consumer engagement, digital marketing, legal and tax system, effective communication etc. Taking this a step further, the holistic program also provided women entrepreneurs access to business opportunities with P&G and its partners. Through the holistic Women Business Empowerment program, 25% of participants secured business opportunities with P&G and its partners.