The park will also offer themed dining options, IP merchandise, and other attractions tailored to diverse visitors, all designed to boost local tourism and energize the surrounding community. "iQIYI LAND marks a significant milestone in our offline experience business strategy. By integrating cutting-edge technology with our extensive portfolio of IPs, we aim to create immersive entertainment experiences that transport visitors into a dream world of film and TV," said Yu GONG, founder and CEO of iQIYI. "Yangzhou's rich heritage, vibrant cultural tourism, and innovative spirit make it the ideal location for this venture, perfectly aligned with our mission to reimagine Chinese storytelling through technology and offer a new cultural landmark in the city's Grand Canal area," added GONG.