AccorHotels launched Plant for the Planet in 2009 as a unique agroforestry project designed to protect biodiversity under Planet 21, the group's sustainable development program. Its core message is to offer guests the option of reusing towels that, in turn, allocates the corresponding laundry bill to tree planting projects. More than five million trees have been planted since the program began a decade ago globally. In Greater China, AccorHotels launched the program in 2013 and has since raised more than CNY 2 million, over one third of the result was generated from 2018.