To help our customers in print production domain, Xerox propelled the major breakthrough for the industry – going beyond CMYK. Xerox took the lead in the space with the Iridesse Production Press. Last year, we also announced Adaptive CMYK+ Kits that allow print providers to offer higher value embellishment solutions in gold, silver, white and even fluorescent without a significant investment. With markets now getting back to normal, we have seen an uptick in business activities and transactions. Digital Printing seems to have emerged as a preferred option in some sectors of print demand, particularly for reduced budgets resulting in shorter runs during 2020. How has Xerox benefitted from this situation and what are your plans to further this requirement in 2021? Vineet Gehani: Print providers have delayed the high-capital investments due to ongoing uncertainty and reduced profits in the last year. Digital printing is cost-efficient and provides the agility to produce short-run outputs.