The rollout more than 70 POPStations to date was intended to serve "thee-commerce demographic", adding innovative features to further enhance the customers' onlineshopping experience. These include a mobile app that enables remote unlocking of the secured locker, making parcelcollection even speedier. Other new features enable customers to now post their parcels viaPOPStation, make payment at POPStation when their online purchases are delivered to the securedlocker as well as the hassle-free return of parcels. SingPost has also announced the pilot ofpersonal POPStations (P-POPS) in early 2015. Baier said: "At this stage of our transformation, we are very focused on executing our growthplans well. It is a very tough journey, transforming from a largely domestic postal provider to aregional ecommerce logistics provider, and it takes time.