After an exciting year of aggressive and highly engaging marketing campaigns for its new generation products like Zest, Bolt and GenX Nano, Tata Motors is all set to make huge strides in marketing its new product line-up, inspired by its Horizonext strategy. The company has signed-up the football star player star Lionel Messi as its global brand ambassador to promote and endorse its passenger vehicles globally. The campaign is based on consumer insight and rides on a strong consumer motivation of "Seeking Excellence" and "Self Belief" that is epitomized by the confluence of two global brands- Tata Motors and Lionel Messi. The core idea of this campaign - Made of Great - emerges from the inspiring thought of "What drives us from within is what makes us great."