"Combining the data matching and enrichment capabilities of SAP Hybris Profile with Gigya's†consent-based identity data†and access management platform will allow us to†identify†consumers across channels†and†offer a†robust†single consumer profile," said†Patrick Salyer, CEO of Gigya. "This is a vital step for digitalizing businesses because companies need to be able to draw accurate conclusions seamlessly across all channels, including web, mobile, in-store or connected devices, and the Internet of Things, as well as collect data about consumer preferences. Together we are well positioned to drive more effective marketing, sales, and service through data, while the customer stays in control of how much data is shared." Gigya has more than 300 employees and is headquartered in†Mountain View, California. The company's operations will become part of the SAP Hybris business unit for customer engagement and commerce. The transaction is expected to close in the final quarter of 2017, subject to regulatory approval. Terms of the transaction are not disclosed.