Recent investments include curbside pickup, same-day and next-day delivery, a revamped website, and a new mobile app. Moving forward, management aims to blend legendary in-store service with digital experiences through AI-driven personalization and enhanced search and checkout features.Bumps in TSCO's PathwayWhile the company's performance remains strong, Tractor Supply is not immune to the difficulties of the current economic landscape. TSCO has been dealing with higher SG&A expenses due to growth investments, including increased depreciation and amortization, the onboarding of a new distribution center and modestly deleveraged fixed costs. These challenges are partially mitigated by productivity improvements and disciplined cost control.Despite improvements in consumer inflation, Tractor Supply faces challenges with high unemployment and subdued consumer sentiment.