Speaking on the CSR activities undertaken by Nippon Paint, Titus said, "Nippon Paint has always prioritised social causes around the world. This is in our DNA – all of our R&D and product development is focused on reducing environmental impact, reducing health risks, and so on. Education, Empowerment, and the Environment are the three Corporate Responsibility Pillars through which we make an impact. These pillars' initiatives are aimed at the public, the painter ecosystem, and all of our key stakeholders.