Farjami takes over a more streamlined GroupM after the network announced plans in September to sunset Xaxis, Finecast and Sightline brands to form a unified performance marketing division under Nexus. The reorganization followed a decline in the network's performance: Mark Read, CEO of GroupM parent WPP, said GroupM was heavily impacted by spending cuts from technology clients in the third quarter of 2023. The media services division grew only 1.6% in the quarter, down from 6% growth at the beginning of the year. North America is WPP's largest market, representing more than a third of revenues.