Competition is intensifying between Nos. 5 and No. 6 on the list, Burger King Worldwide Inc (NYSE:BKW) and The Wendy's Co (NASDAQ:WEN), respectively. Nicole Seghetti Nicole Seghetti Following McDonald's Corporation (NYSE:MCD)' lead, both are undergoing restaurant renovations. The Wendy's Co (NASDAQ:WEN) reported lousy earnings in the most recent quarter, mostly due to heavy remodel spending. Burger King Worldwide Inc (NYSE:BKW) is following Mickey D's another way — by copying McDonalds menu. And, also like McDonald's Corporation (NYSE:MCD), The Wendy's Co (NASDAQ:WEN) is placing particular emphasis on value-centric consumers. The company has beefed up advertising of its lower-priced items more aggressively this year. Even though CEO Emil Brolick sees the value side of the business as a challenge, Wendy's plans to further hype up its stable of $0.99 menu items.