Media expansion GoPro is capitalizing on the brand recognition of its cameras by encouraging users to upload their videos to the GoPro Network, which is hosted on Facebook, Instagram, Google 's YouTube, Pinterest, Microsoft 's Xbox Channel, and Virgin America 's in-flight entertainment systems. GoPro sells ads on the Virgin, YouTube, and Xbox platforms. The Xbox Channel also lets customers buy GoPro cameras directly from the Microsoft Store, with revenue from each sale divided between GoPro and Microsoft.