Unilever has recently gotten into a rather bad habit. At the end of every commercial from Dove, Bertolli and Lipton, as well as all of its other hundreds of brands, sits the Unilever logo. Brand authenticity is replaced by a distinctly corporate feel. It's a trend that has been on the rise in recent years, showing the consumer that there's a trustworthy and reliable creator behind the more familiar brand names. I have many questions about this. A key one is: Have the (hundreds of) millions spent by these brands yielded no results?