Many have set ambitious goals and targets to reduce waste, and joined pre-competitive collaborations aimed at identifying solutions to managing the systemic challenges associated with a make, use, dispose linear product cycle. Companies including Beiersdorf, Burt's Bees, Colgate-Palmolive, Coty, Henkel, Firmenich, International Flavors & Fragrances, L'Oréal, Procter & Gamble (P&G), The Estée Lauder Companies, and Unilever have committed to zero waste to landfill for their manufacturing sites. As part of their commitment to reduce reliance on a single use model, companies including Colgate-Palmolive, Henkel, Johnson & Johnson, L'Oréal, P&G, The Estée Lauder Companies, and Unilever intend to reach a point where all plastic packaging will be recyclable, reusable, compostable, or refillable.