She hosted two major fundraising efforts on Twitter, raising $2,000 with the first, and $3,400 during the second. Both of those efforts were promoted purely through Twitter. Linkedin : Linkedin offers a wealth of information on fund-raising topics. Staley leverages Linkedin Answers to ask questions about by-laws, creating effective boards, managing committees for all aspects of non-profit management. Peers answer the questions, offering valuable insight that can be implemented for the Foundation. This virtual peer group keeps Staley connected to other leaders in the non-profit world. Staley's profile and activity on Linkedin also allow others to find her and the Foundation and help her spread the word to potential donors. The Staley Foundation has the same problems many non-profits have encountered: retaining first-time visitors and one-time donors. To combat this, Staley uses a browser-based add-on called a conduit, which provides a persistent, constant interface with her community in the browser window.