This bottle, a teardrop-shaped bottle which echoes Johnnie Walker 's iconic square bottle and its 24-degree angled label, weighs roughly the same as an iPhone, tipping the scales at 180 grammes. Meanwhile, its aluminium bamboo-lattice inspired stopper comes in at 70 grammes. This proof of concept showcases the innovation by Diageo—the brand owner of Johnnie Walker—who are offering the patent license of this lightweight beverage container on a royalty-free basis, in hopes of adoption by the wider spirits industry to reduce the industry's overall carbon footprint. The bamboo bottle holder signifies the resilient yet light properties of the glass bottle.