Looking ahead, she pointed to the optimism Starbucks Corporation (NASDAQ : SBUX) has voiced based on "the fact that as coffee costs rise, they have locked in about 60% of coffee prices for the next year, giving them a big leg up on their competitors". She also underlined that optimism that is being displayed by the coffee chain major by saying that, "They have actually increased their earnings per share estimate for the current quarter up by 2 cents, now it is at 76 Cents". The report then went on to underline the changes that are being embraced by Starbucks Corporation (NASDAQ : SBUX) by pointing out Chairman and Chief Executive, Howard Schultz's, comments after the earnings call in which he is quoted saying, " expect the lunch hour to look different." These changes include increasing food items on the menu, opening up more number of 24 hour stores and strengthening its mobile ordering platform. Disclosure: none