Estee Lauder is Coty's polar opposite. The makeup giant boasts a diversified portfolio of brands, an affinity for nurturing new brands and strong exposure to high-end beauty products. The company also has a penchant for efficiency, unafraid of cutting costs to make business run smoothly. Its last earnings report handily topped analyst estimates thanks to a rapidly growing Chinese business, good organic growth and successful acquisitions of Becca and Too Faced.