Lenny has dropped some hints about acquisitions. Tootsie Roll Industries appears to be in play, and Kraft's Planters peanut division might be available. While the broader category of snacks is likely, no one expects Hershey to go as far afield as it did when it acquired macaroni companies years ago. "The new name conveys our long-term focus on Hershey being a leading confectionery and snack company," says Lenny. "We're retaining our iconic name and enduring heritage as the key component of our corporate identity."