Lending Club wants to differentiate it from the deferred-interest product typically available in patient financing and other areas of purchase financing where if borrowers do not pay the loan off in full during the promotional period, they pay retroactive interest from the date the charges were first made. Concurrently with the launch of "True No Interest", Springstone is also implementing a series of patient-friendly policies designed to ensure that consumers fully understand their financing options and can make informed decisions, including a 3-day "consideration period" for dental consumers to request a full refund when a provider's office applies on their behalf for an amount in excess of $1,000, a requirement that services charged must be started within 30 days, enhanced provider training, and revised disclosures that communicate the new product terms in a straightforward way. "We're really excited about this product launch," said Lending Club's founder and CEO Renaud Laplanche.