By freeing up its confectionery business, Nestlé in the US could focus on the more growth-intensive sectors of coffee, pet food and water. Nestlé has tried on several occasions to revive its activities in the US, selling off brands such as Juicy Juice and PowerBar. Its reorganization has seen it bring home major successes, with DiGiorno pizza, Haagen-Dazs ice cream and Lean Cuisine frozen foods.