In his new role, Duffy will assume global responsibility for the marketing, production and commercial development of Absolut Vodka, Malibu Rum and Kahlua. His experience in the U.S. market – which represents roughly 40 percent of The Absolut Company's global business – will offer significant benefit. "I'm looking forward to building on the momentum we've established for Absolut and Malibu in the U.S., and to stepping up our turnaround plans for Kahlua," Duffy said. Duffy added: "My new assignment, and the related move of Thibault Cuny, represent a vote of confidence from Paris in the U.S. business. We've produced strong results by increasing investment in our priority brands (which in addition to The ABSOLUT company brands include Jameson, The Glenlivet, Chivas Regal and Perrier Jouet), relentlessly focusing on consumers, creating a powerful route to market and retaining, developing and attracting talented people.