Husky fans will enjoy PepsiCo beverages—including Pepsi®, Pepsi® Zero Sugar, Diet Pepsi®, MTN DEW®, Mug® Root Beer, and STARRY®—served in durable, reusable cups. New this year, fans will also receive reusable lids, along with expanded signage and conveniently located cup return bins integrated into existing waste stations throughout the arena, making it even easier to participate. "Implementing and scaling a reuse system demands collaboration and finding ways to make reuse the convenient and preferred choice for consumers," said Burgess Davis, Chief Sustainability Officer, PepsiCo North America. "This includes helping to impact consumer behaviors that are already comfortable and second-nature – such as using and disposing of single-use cups – and aiming to create the infrastructure so that the reuse consumption experience is easy and enjoyable. That's why pilot programs, such as the reuse initiative we launched with the UW and Bold Reuse last season, are important to see what works and what needs to change.