The powerful combination of SANAM, Clinton and Amitabh has helped us create a very hummable song that we hope will be shared among yaars." The song release will be supported by a UGC campaign and the McDowell's No.1 Yaari Jam platform is looking forward to creating a fan tribute by creating a video of fans singing along with Apni Yaari. ABOUT DIAGEO INDIA Diageo India is the country's leading beverage alcohol company and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell's No.1, Smirnoff and Captain Morgan. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3500 employees, 50 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre.