Japanese farm equipment maker Kubota has identified Africa as a growth market for low-cost tractors. It aims to sell 5000 tractors a year by 2028 making an expected annual revenue of around US$75m. The move comes less than a year after the firm acquired a well-established farm and commercial vehicle-maker Escorts whose brands – Farmtrac and Powertrac – are sold widely Nigeria, Angola, Burkina Faso, Egypt, and Tanzania. Kubota, which established a subsidiary in 2017 in Kenya has been struggling to gain a significant market share for its tractors in Africa mostly due to the higher price point. But now with the acquisition of the Indian tractor firm, Kubota hopes to be able to sell tractors at a price that African farmers can afford. India, which has emerged as a major automobile manufacturing base for automobiles, can produce tractors 30% cheaper than Japan thanks to its lower wage and input costs.