In addition to being fully integrated with Avid NEXIS storage, users can connect MediaCentral | Sync to multiple MediaCentral | Production Management systems while maintaining their existing workflows, gaining protection as part of an end-to-end production solution. "Downtime is simply not an option in today's fast-paced, always-on production environments where having access to media in a timely manner is essential for success," noted Raul Alba, director of product marketing – media and cloud, Avid. "Media organisations need confidence that, in the event of a disaster, their valuable content is safe and can be quickly restored without impacting production operations." Rapid TV News