Ticketmaster has voiced staunch opposition to the practice of short selling seats, but the ticketing industry giant opposes rules that would force disclosure of "hold back" seats. A Ticketmaster representative sent the I-Team an email stating that mandatory disclosure of seat inventory would be unfair because other industries aren't forced to disclose their product inventories. Ticketmaster also suggested scalpers could use knowledge about inventories to gain more insight into scarcity, and possibly drive ticket prices up further.