As Steve Petracca, senior vice president of Consumer Marketing at McAfee revealed, "McAfee has a strong legacy of delivering security solutions to consumers through our partner channel as well as an established partner eco-system." "By making easy-to-use anti-theft software for Ultrabook systems available, our partners are able to leverage proven security deployment models to protect consumers. This also allows our partners to differentiate themselves from a crowded field of competitors," he stated. Retailers and telecommunications providers will have the opportunity to offer the new anti-theft facilities to their customers starting with 2012 when hopefully everything will be ready.