Amazon is now providing fulfilment to merchants selling on the BigCommerce platform via a third party delivery business which signals an increased threat to already existing delivery platforms like UPS and FedEx. BigCommerce which is known to be the competitor of Shopify is uniting with Amazon's Multi-channel fulfilment service (MCF) and is bringing that service to its platform for its US clients. Through this, the platform will be able to provide service options as users of the Fulfilment By Amazon (FBA) service. Sharon Gee, general manager of omnichannel at BigCommerce believes that Amazon MCF will enable its merchants to plan better and even purchase and fulfil in a much more efficient way. the platform is going to send the goods to Amazon fulfilment centres for further delivery on one- to five-day services. By using the MCF services, vendors will be able to see the check-out when delivery will be made and track the shipments.