LAS VEGAS—Maxxis-, Mastercraft- and Toyo-branded tires were named the best new tire products at the 2022 SEMA Show, as judged by the Specialty Equipment Market Association, which noted that the awards go to the "most innovative and cutting-edge" automotive aftermarket products available in 2022. The Maxxis Victra Sport EV—a new product category for Maxxis Tire—won best new tire product, ahead of the Mastercraft Courser Trail HD from Cooper Tire & Rubber Co. and the Toyo Open Country R/T Trail from Toyo Tire U.S.A. Corp. Tire companies enter their own products in the judging.