This has become an even more stark issue as JetBlue JBLU has increased its competing bid for SAVE on multiple occasions. Yet, SAVE's Board still refuses to recognize the superiority of the JetBlue bid and continues to recommend SAVE shareholders vote for the economically inferior Frontier Merger proposal. Even ISS, the proxy advisory service, agreed as recently as June 28th that the JetBlue bid was 'more favorable' than the Frontier proposal, yet it was 'hesitant to change its earlier stand recommending [them] to vote for Frontier's offer.'