For a number of years prior to the acquisition, Nathan's licensed from PAT Franchise Systems, Inc. the right to use the Arthur Treacher's trademarks and signature products for the purpose of co-branding within its own Nathan's and Miami Subs restaurants. Wayne Norbitz, President and Chief Operating Officer said, "Based upon the success of our co-branding effort, we realized the value of the Arthur Treacher's trademarks and are very pleased to have been able to complete this acquisition. We intend to explore the possibility of marketing Arthur Treacher's products outside of our restaurant system through various channels of distribution."