More on Orchard… Hilton sets date for Singapore flagship Garth Simmons, CEO of Accor Southeast Asia, Japan and South Korea said the partnership with New Park property sees the fastest-growing brand in the hotel group's premium segment opening at another prestige location. "As the industry witnesses an increase in conversion activity amid these challenging times, this reaffirms the trust and strong confidence owners place in Accor, the popularity of our brands powered by strong distribution and lifestyle loyalty platforms, as well as our unrivalled expertise and proven track record in rebranding projects particularly in Singapore, following a successful renovation of Fairmont Singapore and Swissôtel the Stamford within target budget and timelines," Simmons said.