Daniel Francis, deputy director of the FTC's Bureau of Competition, said: "Harry's is a uniquely disruptive competitor in the wet shave market, and it has forced its rivals to offer lower prices, and more options, to consumers across the country. "The Harry's and Flamingo brands represent a significant and growing competitive threat to the two firms that have dominated the wet shaving market for decades. Edgewell's effort to short-circuit competition by buying up its newer rival promises serious harm to consumers." According to the FTC, Edgewell, Harry's and Procter & Gamble (P&G) are among the few 'significant' competitors in the US wet shave razors market.