"Scandinavian free-TV ratings improvements are more in focus than ever and we have now signed a number of strategically important channel distribution agreements, which will significantly boost the audience and advertising market shares for our free-TV channels in Denmark, enable us to launch a third free-TV channel in Norway and further boost the penetration of TV10 in Sweden. Our Viaplay Nordic online pay-TV service is performing well and growing rapidly, while our Nordic satellite platform and pay-TV channel offerings will benefit over time from the new content and channels that we are adding, as well as broader distribution and rising prices."