Starbucks has seen its fair share of changes in the past five years. After Howard Schulz left his CEO post in 2023, another took over the position for one short year, and a new one was brought on in September 2024. According to the Wall Street Journal, new CEO Brian Niccol isn't wasting any time getting into his groove; he is overseeing leadership changes and scaling back on the number of promotions the chain can run for its loyal fanbase. Niccol claims the company will reduce efforts made during inflation hikes to increase spending, such as extra loyalty points on purchases, BOGO deals, and other sales. What's more, with the winter season right around the corner, most buyers are anticipating deals on their favorite festive holiday Starbucks brews. However, Niccol has made it clear that the company will be boosting its advertising efforts to increase holiday sales instead of offering seasonal discounts. So, if you were hoping to get your 2024 pumpkin spice items at a bargain, you might be out of luck.