Brands like Hims & Hers have enjoyed market enthusiasm because of their disruptive approach to an often stuffy industry. They have found a way to blend DTC convenience and subscription models to really hammer home personalized care. Therefore, combining its rapid growth in telehealth along with their incredibly strong digital marketing prowess has positioned them as this super high margin, high growth business which shines in contrast to the rest of the industry where legacy brands are currently struggling with sluggish retail sales and shifting consumer preferences.