It also utilises advanced survey tools to collect feedback after events. W Macau's CSR efforts are aligned with the long-term vision of its parent company, Marriott International. By integrating the values of sustainability, community engagement, diversity, and employee development into local initiatives, the company strengthens its resilience and reputation in the hospitality industry. Meanwhile, W Macau ensures open communication with monthly General Manager's Roundtables, bimonthly HR Chats, 30-day onboarding feedback sessions, and regular departmental and hotel managers' meetings. The company has implemented the "Crushing It Card," which allows employees to recognise each other daily. It also holds quarterly and annual recognition programmes to celebrate outstanding managers and staff. In 2024, over 90% of supervisory and managerial roles were filled through internal promotions.