According to the Global Sustainable Investment Alliance, at the start of 2016, more than a quarter of money, $22.89 trillion, managed around the world is now invested with ESG factors in mind. There is strong research evidence that ESG investing can deliver better returns since companies with strong sustainability scores demonstrate consistent operational performance and are less susceptible to economic exigencies. For instance, the 35-member MSCI India ESG Leaders Index, providing exposure to companies with high ESG performance relative to their sector peers, has outperformed the 78-member MSCI Index over a long-term period from September 2007 to January 2019. The Morningstar India Sustainability Index has returned 14.8 per cent from 2012 to 2016, compared to 13.7 per cent for the Morningstar India Index.