Kilchoman: feeling the impact of Brexit Key focus Sustainability is a key focus for the Scotch industry, and the SWA has outlined a strategy that commits the sector to reaching net‐zero emissions in its operations by 2040. The world's largest Scotch whisky distiller, Diageo, recently participated in a pilot project that reduced the carbon footprint of a glass whisky bottle by up to 90%. The pilot produced 173,000 Black & White bottles using 100% recycled glass – making the batch the most environmentally friendly bottle ever made for a Scotch brand. Furthermore, in March 2021 plans were revealed for a green energy hub at the Port of Cromarty Firth in Scotland that could cut the environmental impact of Scotch makers Glenmorangie, Whyte & Mackay and Diageo.