"Look at Sysco," says Goyal, dishing out an example he would love to emulate. The world's biggest distributor of food and related products such as fresh and frozen meat, fruits, vegetables, dairy, beverages and paper products, Sysco clocked sales of $59 billion and a gross profit of $11.1 billion in the fiscal year ended June 2018 by selling to restaurants and other business establishments. "The opportunity on the supply side of the food business is massive," he asserts, adding that HyperPure is a perfect mix of B2B and B2C.