Munch On Me has a simple value proposition: It wants to take the daily deals model scaled by Groupon and LivingSocial and apply it to the restaurant industry to be, simply, your go-to resource for "deals on dishes". From the customer's side, Munch On Me wants to help restaurants get discovered, offering a marketing solution for local restaurants that allow them to control the customer dining experience and even upsell their customers. According to the startup's pitch, 75 percent of customers even go on to buy something at full price. While Groupon and LivingSocial are more one-size-fits-all solutions (targeting bargain hunters), Munch On Me is going after customer retention, touting an 100 percent merchant retention rate and are doubling revenue every month.