Mondelēz International will source recycled plastic using advanced recycling technology to use in a range of Australia's favourite Cadbury chocolate blocks, in a world first for the chocolate brand. Cadbury has partnered with Taghleef Industries to source the equivalent of 30% of the plastic needed to wrap Cadbury Dairy Milk family blocks from recycled sources. According to Mondelēz, consumers won't notice a difference in the look and feel of the recycled plastic, with Amcor providing the finished packaging material in the iconic Cadbury purple people know and love. In the past, soft plastic packaging has been considered a single use material. However, says Mondelēz, by accessing this latest recycling technology, Cadbury fans can look forward to playing a role in the circular economy.