Mattel donates 2 percent of its pretax profit to philanthropic activities that support kids in need. In another program through its American Girl brand, Mattel is matching donations up to $50,000 of bake sale fundraising through Dec. 31 for No Kid Hungry, a national nonprofit organization. Another program, For Goodness, Bake! has raised more than $450,000 – the equivalent of 4.5 million meals for hungry kids. It partners with Lady Gaga's Born This Way Foundation to encourage young people "to create a kinder and braver world" through inclusion and acceptance via events, content, products and social media.