Its ITC e-Store, a D2C platform, is now operational in 24,000+ pin codes and continues to receive excellent consumer response. The company operates in the food space with brands such as Aashirvaad, Bingo, Sunfeast, and YiPPee, while in the personal care, it has brands such as Fiama, Vivel, Savlon etc. ITC is well poised to address value-added adjacencies and categories of the future by leveraging the 25 powerful mother brands it has established over the years. "Recent examples of such brand extensions include Aashirvaad to Dairy, Ready-to-Eat, Vermicelli, Salt and Spices; Sunfeast to Dairy Beverages and Cakes; Bingo to Namkeens; ITC Master Chef to Frozen Snacks and Cooking pastes; Classmate to Writing instruments; Savlon to Sanitisers, Wipes and Disinfectant sprays etc," it said. Besides the domestic market, ITC FMCG business also continues to expand its export footprint, with a reach now spanning over 60 countries.