The acquisition has successfully enhanced the value of Ricoh's Web to Print, Marketing Asset Management, and Variable Data Printing offerings. With the addition of Avanti, the Ricoh portfolio is now able to cover the entire production workflow, including Print MIS. Ricoh is aiming to link the Avanti system not only with the RICOH Pro Series, but also with other company's products, for providing customers with wider solutions. In addition to production workflow, Ricoh has started to offer marketing workflow services, aimed to further print shops' value proposition to their end customers. By collaborating with its partner companies, Ricoh also aims to form an industry-leading ecosystem that will continuously provide customers with increased value-added services.