Fabian Burgey (pictured), Director SME Business Europe, RTL AdAlliance, said: "With the expansion to Austria we are taking our many years of experience with SMEs across the border in order to help small and medium-sized businesses to promote themselves on the Big Screen for a small budget, using automated ATV advertising. SMEs finally have the opportunity to be a part of the TV advertising market, presenting themselves in premium environments – creating a strong impact and leveraging excellent branding opportunities." Elisabeth Frank, Director Multichannel Sales Austria, RTL AdAlliance, commented: "We are lowering the threshold for SMEs in Austria that have previously been discouraged by the complexity and cost of TV advertising. Together with heise regioconcept as the first distribution partner for our self-booking tool, we are making TV advertising on popular Austrian channels accessible to a new target group.