The company's existing position in inkjet commercial print, thanks to the JetPress B2 inkjet line, allows Fujifilm to offer 'the best of both worlds', said Taro Aoki, head of digital press solutions, Fujifilm EMEA, while the company's background in plates and imaging equipment puts it in a 'unique' position to support customers moving from analogue to digital print, or looking to implement hybrid systems. Fujfilm's route to market for the new machines is still being established, as it has only had the right to sell them in the UK since the beginning of April 2023, following the expiry of agreements that date back to the Fuji-Xerox join venture days. Channel partners for both the Revoria and Apeos lines are being sought, and these will be backed by both pre- and after-sales support from Fujifilm's existing UK and European resource plus additional partners. The company's experience with the machines in the Asia-Pacific region will also be available to local support operations.