"We believe in listening to our customers and giving our sports lovers the access to the best brands, best products and best services, and we believe the creative design services and digital offerings of our new store reflect and reinforce our philosophy. With active wear on the rise, customers will also have access to extended and exclusive ranges from the best brands in the world, such as Nike, Under Armour, Reebok and Adidas. As part of the premium shopping experience, rebel has introduced in-store personal services including bra fitting specialists, podiatry and a team of personal trainers who will work with you to provide advice on how to get the best use of apparel and equipment purchased in-store. "We want to inspire you to achieve your personal best, whether that is winning your football grand final or swimming faster and further. This store delivers that to our customer," Berchtold said.