MoneyMax Financial Services has launched Singapore's first online B2B auction platform for luxury goods, SG e-Auction, together with Japanese B2B internet auction company Aucnet Inc. As well as luxury branded merchandise, the site will bring buyers and sellers together for auctions involving gold and diamond goods. "This distribution channel allows us to tap into the growing market of pre-owned luxury goods in Southeast Asia on the back of a rising middle-income class," says MoneyMax executive chairman/CEO Dr Lim Yong Guan. He says the channel already has members from Singapore, Malaysia, Vietnam, Hong Kong, Japan and the US. "With the eventual link up of SG e-Auction and Aucnet online platforms, buyers will have access to a greater variety of luxury goods while sellers will gain a wider pool of ready customers."