An Airtel official mentioned, "We believe that this level of ARPU will enable the substantial investments required in network technology and spectrum and offer a modest return on capital. In this light, we welcome the announcements in the industry to repair tariffs." Impact on Consumers Airtel assures that the price hike is modest, averaging less than 70 paise per day on entry-level plans, to minimize the financial impact on budget-conscious consumers. Effective Date The revised tariffs will be applicable from July 3rd, 2024.