Cadbury Dairy Milk Plush Toys will return with a new-look aligned with the Beatrix Potter partnership, featuring the soft toy character of Peter Rabbit alongside a small Cadbury Dairy Milk shell egg. Toys are one of the biggest gifting categories at Easter and so the partnership offers a real opportunity to cater for shoppers looking for high-value gifts. Cadbury Dairy Milk Bunny will also feature Beatrix Potter imagery on pack, with Orange Mousse and Vanilla Mousse variants also available in the new-look.