When the company's debt repayments got so burdensome that Chapter 11 bankruptcy loomed, at least two suitors -- EchoStar (NASDAQ:SATS) and Liberty Media (NASDAQ:LINTA) -- went public with their desire to bail out Sirius in exchange for a piece of the action. The collection basket has come up empty when other household names like Lehman Brothers, Circuit City, and Bennigan's have had a cash crunch over the past year. Sirius is clearly valuable to the media industry. It's no Lehman. It's no layman.