A division Bench of the Delhi High Court has lifted the injunction passed against one set of direct sellers against another, all top companies. Earlier, a single judge Bench had imposed the restriction on one group, which claimed to be direct selling entities in terms of the Model Framework for Guidelines on Direct Selling on e-commerce platforms. Three appeals were by Amazon Seller Services against Amway India, Oriflame India, and Modicare. Two of the appeals were by Cloudtail India against Amway and Oriflame, respectively. The sixth appeal was Snapdeal's against Amway. An illustration of the cause of the internecine legal battle was that Amways' products were being sold on various online portals or mobile apps and wholesale and retail shops illegally at unwarranted discou­nts, resulting in a decline in the sales of the Amway's direct sellers.