Despite Apple and Amazon's 34 percent share of the global streaming audience, Spotify remains the primary platform for the Artists to engage with listeners. Inclusion on Spotify playlists is the distinguishing factor between Spotify, Apple and Amazon. For example, 99 percent of the established Artists' songs were included on Spotify playlists, while the remaining 1 percent of playlist activity came from Apple and Amazon. Spotify was the single most impactful performance driver for the Artists, largely attributed to playlist inclusion, regardless of the stage of the Artist's career.