This approach appears particularly prescient given industry forecasts. According to eMarketer, US retail media off-site ad spending will grow by 42.1% in 2025, more than twice the rate of on-site ad spending (15.3%). While many retail media networks are now rushing to develop off-site capabilities as on-site inventory reaches saturation, Home Depot's early investment in both channels positions them ahead of this industry shift. According to eMarketer, US retail media off-site ad spending will grow by 42.1% in 2025, more than ... [+] twice the rate of on-site ad spending (15.3%). While many retail media networks are now rushing to develop off-site capabilities as on-site inventory reaches saturation, Home Depot's early investment in both channels positions them ahead of this industry shift. EMARKETER