Apple says it prioritises privacy, that people's right to keep their business, their business is a "fundamental human right," according to its website. The iPhone maker has made true on that statement in a lot of ways: from the introduction of Passkeys to the ability to lock different photo albums. But experts have long said that gaps remain in Apple's approach. People know the drill by now. There are many tech companies and apps out there gobbling up our data. You know what they say, if the app is free - you are the product.