"We are positioned as a place where people come to be informed; not just informed through a search, but informed through great content, with great editorial and great integration and a very local feel," Bartz said at the conference taking place north of San Diego. Yahoo is the No.2 player in the search market, behind Google, which had a roughly 64 percent share of the U.S. search market in April, according to comScore. In a recent interview with Channel Insider, the general manager of Microsoft's Partner Program, Julie Bennani, said that Microsoft is focusing new investments and marketing dollars around supporting the ecosystem of partners that are promoting search-based solutions. Bartz, 60, took the reins at Yahoo in January, replacing co-founder Jerry Yang in the wake of Yahoo's rejection of a $47.5 billion acquisition bid from software giant Microsoft.