Teva executives teased the DTC ads in an investor call discussing its first-quarter financials last month. Brendan O'Grady, Teva's head of commercial in North America, said Teva has been eyeing DTC for some time and that the company "sees a lot of opportunity for Austedo." RELATED: Neurocrine Biosciences turns to music to draw awareness to mental health The Austedo campaign includes the national TV commercial, which is running on morning news shows, sports, lifestyle channels and online on YouTube.