For Amy Wasserman and Shega Youngson, October 17th marks a milestone for their efforts over the last few years to educate Canadians on the range of their company's products and the potential benefits of consuming them for everything from relaxation to aiding sleep to improving their sex lives. The two lead marketing initiatives inside marijuana behemoth, Canopy Growth, (TSX:WEED, NYSE:CGC), the biggest pot producer on the planet, where Wasserman is Vice President of Brand Marketing and Innovation and Youngson is Senior Manager of Events and Community Engagement.