But not all is so bleak. Mason reports about a third of Groupon's transactions are happening on mobile devices, likely in part thanks to an August app redesign. And Groupon Goods, the company's foray into online retail for physical products, raked in nearly $500 million in its first year of business. Mason explained Groupon Goods as a way for the company to "fill in the blanks," saying that one of the problems with the daily deals business is the difficulty in keeping them relevant for users, particularly those who reside in the outer suburbs of large cities. Being able to offer goods, Mason explains, gives those consumers more options they might find appealing, rather one or two weekly emails for offers that are "completely irrelevant" to them. And although Mason repeatedly emphasized Goods will play a prominent roll in Groupon's future road map, he says he is "absolutely not" looking to directly compete with Amazon. Goods, he says, offers a different value proposition for a different kind of shopper.