"We have many new products in the pipeline that are market appropriate, to increase market penetration," Commercial Director-Vision Care, Bausch + Lomb, Indranil Chakravarty said. "We are also launching a coloured lens solution going forward," he added. The company, which launched iConnect, an affordable contact lens three years ago targeting the youth, said the ramped up distribution will further help in the growth of the category. It also launched two new products in its surgical opthalmology last year, and entered the professional skincare segment with its brand Obagi last month. While two-thirds of the company's business comes from vision care, the balance comes from surgical opthalmology and aesthetic products. Bausch + Lomb said it will spend about 10 per cent of its income on promoting its newly launched products, and will make phased investments to help its new categories grow.