The more attacks there are to the servers, the more the poster headline visually reacts. Based on initial trials, the number of attempted attacks (and pulsing dots) each day is averaging 23,000 so over the course of the campaign the proxy servers are expected to be the target of circa 148,000 attempted attacks. The maximum number of attacks detected since 11th January when the servers went live, is 61,805 in one 24 hour period. Hiscox is a leading provider of cyber insurance to businesses in the UK and is campaigning to shift perceptions that SMEs are unlikely targets for cyber criminals due to their size. Last year, the insurer appointed ex-GCHQ Director Robert Hannigan as a special advisor on cyber security and in December it announced the launch of its 70-strong cyber global 'virtual business unit'. Just last week, Hiscox also released the findings from its most recent Cyber Readiness study.