Can JetBlue Cut Costs and Maintain Margins While Fuel Prices Keep Rising? JetBlue reported a loss in the second quarter, but that was because it took an impairment charge of more than $300 million for early retirement of its E190 fleet. Still, it's not clear whether JetBlue is as strongly positioned, financially, as some of its U.S. rivals. Can JetBlue make up ground? Or is it too small to compete in an industry where bigger is almost always better?