This alignment of infrastructural investment with community needs can enhance customer loyalty and broaden its market share, positioning TELUS advantageously against competitors. Furthermore, the establishment of the redundant submarine cable is strategic, particularly in mitigating risks associated with extreme weather events that threaten connectivity. The assurance of reliable internet services enhances TELUS's value proposition, not only for local residents and businesses but also for the critical public utilities and emergency services dependent on constant connectivity. This reliability could lead to increased revenue from both residential and enterprise customers, validating TELUS's investment at a macroeconomic level. Additionally, the federal collaboration underscores TELUS's role as a governmental partner, potentially unlocking further funding opportunities and grants. This symbiotic relationship may result in a more favorable regulatory environment, allowing for future expansions and innovations.