The brand created a company-wide Path of Service program, providing paid community service hours to employees. (Timberland employees have served more than 1.2 million hours since 1992, according to the brand.) While Timberland acknowledges it can't fix the missteps of the past, it knows the Black community played a pivotal role in who the company is today. The global popularity of Timberland's Original Yellow Boot "is largely because the Black community adopted [it] and helped establish Timberland as a fashion staple," says the Timberland brand. "It's a great source of pride for us."