Special attention has been given to create a complete experience from product, to service and communication at all levels that will help produce many opportunities for the potential consumer to interact with this new technology that is green, energy efficient and aesthetically dynamic" The Northern region of India is both a key supply centre and market for many major categories within the Bajaj Electricals portfolio. The 3 branches in the region which include Delhi, Noida and Kundli have a combined turnover of 362 crores till Dec 2014. Bajaj Electricals Ltd. has pioneered in street lighting and rural electrification while providing special Solar and LED lightings solutions to major national projects including those undertaken for the Indian Railways, International Airports and terminals, stadiums etc.