Aetna's research found that 94 percent of women make health care buying decisions. How do you reach them effectively or understand their needs if you don't have women in leadership positions? An example is a two-year program that Aetna sponsored for African-American and Hispanic members with diabetes. By providing health information and a bilingual nurse educator, participants saw their hemoglobin levels drop significantly, lessening the likelihood of strokes, heart attacks and kidney problems. Aetna's African-American Employee Resource Group (ERG) also uncovered several individuals who tested positive for colon cancer via a program offered specifically to the African-American community. Both highlight Aetna's trailblazing efforts as the first health insurance company to actively invest in ending healthcare disparities in diverse communities. Aetna also boasts initiatives aimed at the LGBT community.