The creation of an annual 7-on-7 high school flag-football tournament, which already has attracted registration from 72 schools and more than 1,400 students for 2012, highlights the competitive elements of the agreement. A visible component of the partnership is the renaming of the Ravens' practice facility to the Under Armour Performance Center, which will host local and national media throughout the year and will showcase two of the city's most successful corporate entities. Under Armour recently announced the launch of a local community-based empowerment program, entitled "WIN Baltimore." The platform is designed to spark positive social change throughout Baltimore and its surrounding neighborhoods by fueling the social, educational and physical advancement of the boys and girls who will serve as the future business and community leaders of the region. The Ravens franchise, founded in 1996, won Super Bowl XXXV in January of 2001.