Following up on earlier conversations, Intel's diversity chief Hudnell got in touch with Wing, Jackson's program director, to discuss Intel's efforts. In early December, Rainbow PUSH hosted a diversity conference on the Intel campus, and invited other companies to take part. The next day, CEO Krzanich invited Jackson to join him for the unveiling of the company's new diversity initiative at the International Consumer Electronics Show in Las Vegas. Intel pledged that its workforce would, by 2020, match the diversity of the existing talent pool for any given job; for some technical positions, it would mean increasing the representation of non-Asian minorities or women by as much as 48 percent.