Cronos recently announced a deal to acquire CBD startup Lord Jones for $300 million. On the surface, this deal looks expensive. The company is paying 75-150 times Lord Jones's 2018 sales. Also, Cronos CEO and another board member are principals in a fund that invested in Lord Jones. They stand to collect a large part of the sale proceeds. But it seems Altria was okay with this deal, as both Cronos insiders recused themselves from the negotiations.