Winning in this category was a sweet victory for KDN Company Limited, one of Krispy Kreme's most successful flagship franchises. Led by chief executive officer Ausanee Mahagitsiri Leonio, the company opened its first Krispy Kreme store with record-breaking sales at Siam Paragon, Bangkok's popular lifestyle and shopping centre, in September 2010. The second store soon opened at Central Plaza shopping complex at Ladprao in August 2011. To meet the growth in popularity of Krispy Kreme doughnuts, the company opened five more branches in less than three years. By 2014 KDN achieved its goal of 1 billion baht (about S$41 million) cumulative revenue since opening. In 2016, it expanded its distribution outside of Bangkok and opened its first outlet in Nakorn Ratchasima. Within six years of starting, KDN has opened 31 stores across Thailand.