Minh is no stranger to Prudential Vietnam, having held leadership roles at the company between 2016 and 2018. As chief distribution officer and chief marketing officer, he developed new marketing channels for the business, led efforts to transform and digitalise its agency distribution, and tapped into the fast-growing urban customer segment. Before taking up his current role in Prudential Vietnam, Minh was at HSBC, where he built the bank's retail banking business as the first country head of Retail Banking and Wealth Management in Vietnam. He had also headed business development, product development, and customer acquisition efforts in various leadership roles for a decade at the bank, from 2005 to 2015. "Prudential Vietnam is an integral contributor to our Asia franchise and plays an important role in leading the next wave of growth for Prudential.