It follows a partnership with ecoSPIRITS in March 2022 on the bulk distribution of some of Pernod Ricard's premium brands to hospitality venues in Hong Kong and Singapore. This saw Absolut vodka, Beefeater gin, and Havana Club rum packaged in fully reusable 4.5L glass containers as part of a bid to cut down on waste and carbon emissions from the transport of glass bottles and other secondary packaging.