Traction in the economic recovery is being seen at the higher-income segments of the population, but it is more challenging currently for the lower-income consumer, who is Wal-Mart's core customer base, Simon added. But for Rosenberg and Aluf Plastics an improving economic picture looks like it might be just around the corner. The company was picked for a test distribution deal that will put its Ultrasac garbage bags on shelves at 200 Wal-Mart stores this November. "This will take us to the next level, doing business with Wal-Mart will really put us on the map," Rosenberg told CNBC. The deal was one of potentially hundreds Wal-Mart solidified Tuesday at the "Open Call," according to company spokespeople. —By CNBC's Sabrina Korber