"This year, we set out to dramatically improve our member experience," said Robert McDowell, Chief Commercial Officer, Choice Hotels. "Our research and analysis of guest feedback led to the addition of new benefits that better recognize and reward valued guests. We have been very pleased that this has not just resulted in significant growth in new members, but our existing members are more engaged than ever with Choice Privileges. The ranking from U.S. News & World Report is a nice, independent, validation that our investment in our members is recognized."