As part of its conceptualisation, it also emphasised the importance of a communal cultural atrium for "communication with the local community to fulfil its responsibility as a corporate citizen", the company stated in its recent press release. Commenting on the upgraded design, Suh Gyungbae, CEO and Chairman of Amorepacific Group, enthused: "The beautiful dream that began in Yongsan in 1956 has created the current Amorepacific and we are now communicating with the world." "We will create new beautiful dreams embracing Korean beauty at Amorepacific's new headquarters which will become the hall of beauty that changes the world into a more beautiful place." Laying the design work Amorepacific's new home was designed by prestigious British architect, David Chipperfield.