Nike Beats on Q4 Earnings; Revenues Soft – Mar 21, 2017 NIKE Inc. reported third-quarter fiscal 2017 results, wherein earnings topped estimates for the 19th straight quarter but revenues fell short. Both the top line and bottom line improved year over year. The lower-than-expected revenues mainly reflected the rise in competition for Nike's basketball shoes in North America, which is the company's largest market, and also the shifting retail backdrop. The company reported a 3% rise in North American revenues in the quarter. NIKE has been unbeatable in the U.S. footwear segment for long, thanks to the popularity of its namesake and Jordan brands. However, the company is lately losing market share to Adidas AG and Under Armour given their schedule of new product launches and efforts to redefine brands. This has also led to the company reporting lower gross margins in the quarter.