The partnership extends beyond customer care, with plans to develop an AI assistant for Best Buy's front-line employees. This tool will provide access to internal resources, product guides, and other information to assist customers in stores better. "With Google and Accenture, we can tailor these innovations to serve our customers uniquely and make our employees' jobs easier," said Brian Tilzer, Best Buy's Chief Digital Officer. "With a strong digital core and innovative generative AI solutions, Best Buy can tap the power of cloud, data and AI to do more efficiently what it does so well—take good care of its customers—and reach new levels of performance across the business," said Julie Sweet, chair and CEO, Accenture. Best Buy customers are expected to be served by GenAI-powered virtual assistants by late 2024.