About the W.K. Kellogg Foundation and Expanding Equity Founded by breakfast cereal innovator and entrepreneur Will Keith Kellogg in 1930, the W.K. Kellogg Foundation (WKKF) is dedicated to supporting thriving children, working families and equitable communities. Embedded within all the foundation does is a commitment to advancing racial equity and racial healing, developing leaders and engaging communities in solving their own problems. The foundation is committed to ensuring all children, families and communities have opportunities to reach their full potential. Companies in the private sector play an essential role in creating those opportunities for people of all backgrounds in their workplaces and communities. Through the Expanding Equity program, WKKF is helping more workplaces transform into more equitable places of opportunity.