Pottery Barn Kids and Pottery Barn Teen, accounting for 14.8% of the company's fiscal 2020 total revenues, is one of the most important portfolio brands of Williams-Sonoma. The brand primarily deals in products used for putting up nurseries, bedrooms and play spaces. It also caters to the teenage population with furniture, bedding, lighting and decorative accents for teen bedrooms, dorm rooms, study spaces and lounges. Notably, product innovation plays a huge role in Williams-Sonoma's success.