They allege furt her that McAfee employs "numerous artifices" and "artful conceal[ment]" to "trick McAfee site users into believing that clicking on the popup will simply permit them to download the McAfee software they purchased rather than actually purchasing software from Arpu." FAC ¶¶ 33. Plaintiffs assert causes of action under the California Unfair Competition Law, Cal. Bus. & Profs. Code § 17200 et seq., the California Consumers Legal Remedies Act, Cal. Civ. Code § 1750