With all these factors playing into the online classifieds spectrum and as long as Facebook maintains a permanent place in Zimbabwean internet usage patterns, the rise of the Groups as classifieds platforms is guaranteed. Right now, competing platforms don't seem to be jeopardised by Facebook Groups, but in an online sphere where a Facebook service or feature is nipping at your heels or offering a similar value proposition across the road, there is a need to consider ways of embracing the free tool or increasing your own service's relevance. Platforms like DeepLeague have established their own Facebook Groups, creating some sort of option for user crossover, a strategy that will probably ensure that the actual platform remains relevant. The attempt at overtaking a Facebook feature isn't easy, but zero-rated platforms like Econet's Ownai seem to be poised to take that route thanks to a free ninety-nine offer.