The company will sell the European imagewear division to an affiliate of Smartwares BV — a consumer goods company based in The Netherlands — for approximately $20 million. With regard to its U.S. imagewear division, HanesBrands will discontinue private-label production and exit its Outer Banks brand business, which produces golf, corporate and sportswear apparel for men and women. The company reports it will work with affected customers on transition plans.