Each of these elements work hand in hand to shape and deliver effective and impactful campaigns. Jeremy Heimans, chief executive officer and co-founder of Purpose said: "By joining the Capgemini Group, we can truly take Purpose to the world — dramatically growing our scale and impact at a crucial moment for so many of the issues we care about. Capgemini Invent, combined with the wider Group's scale, offers us access to vast technological capacity, unrivaled data and analytics, and a deep understanding of how to change organisations and business models from the inside out. This opens up extraordinary possibilities for the campaigns that we can create and the global organisations that we can advise and support." Purpose will continue to operate as a Public Benefit Corporation in pursuit of its mission of advancing a more open, just and habitable world. The parties intend for Purpose to be run independently as previously, and for senior management to remain in place.