Add to that the results from the latest Morgan Stanley in collaboration with Luxe Consult report published in March, on the top 50 Swiss watch brands, which ranked Hermès at number 17 in 2022, of which 15 out of the 16 brands ranked above were pure players. The report also noted that last year, Hermès watch sales achieved revenue growth of 43 percent. Not bad considering watches is estimated to account for just 4.5 percent of Hermès' total sales.