The newly-reimagined Centara Life brand (formerly known as Centra by Centara) will start "Elevating the Essentials" in key cities and resorts in Thailand and beyond. And finally, two of the group's flagship properties, Centara Karon Resort Phuket and Centara Grand Mirage Beach Resort Pattaya, will be fully renovated by the end of 2024. Every aspect of Centara's development will be undertaken in a responsible and sustainable manner.