According to the Economic Survey 2021-2022, life insurance penetration in the country rose to 3.2% in the year 2020 up from 2.82% in 2019. The mentioned figures prove that there is a great demand for life insurance in India however, limited awareness and knowledge of the subject. SBI Life Insurance, through the new branch office, plans to educate the general public about the importance of insurance and thereby bring more and more people under insurance coverage through its comprehensive array of products and strong distribution network. Through need-based selling, the new branch aims to connect with the residents and give them exposure to a broad spectrum of insurance solutions. The branch opening is yet another move by Company Insurance to tap the untapped markets and thereby boost life insurance penetration across the country. In addition to providing insurance products, the new SBI Life branch will take care of policy servicing, policy renewals and claims related queries.