Dell Technologies has launched a new AI PC portfolio built for personal and professional computing. To simplify choices for customers, the new portfolio consists of three simple product categories which focus on core customer needs. These are Dell (designed for play, school and work), Dell Pro (designed for professional-grade productivity) and Dell Pro Max (designed for maximum performance). "We've made it easy to distinguish products within each of the new product categories, and our consistent approach to tiering lets customers pinpoint the exact device for their specific needs. Above and beyond the starting point, there's a Plus tier that offers the most scalable performance and a Premium tier that delivers the ultimate in mobility and design," says Doug Woolley, GM and vice-president of Dell Technologies South Africa. The Dell launch features four new Copilot+ devices from the Plus tier, which introduces Dell's scalable Dell PCs with a balance between versatility and productivity.