The Hershey Company has been particularly active, focusing on expanding its portfolio into the better-for-you (BFY) segment. Hershey's recent acquisition of Lily's Sweets, a low-sugar confectionery brand, for $425 million aligns with its strategy to offer more BFY options to health-conscious consumers. This move is part of Hershey's broader initiative to diversify its offerings and cater to a wider range of consumer preferences for healthier snacking options.