The case Starbucks v. Sardarbuksh Coffee & Co. showcases the evolution of franchising fraud and trademark infringement jurisprudence in India. In this case, Starbucks sued Sardarbuksh in the Delhi High Court, alleging that the name, logo, and trade dress were confusingly similar to Starbucks' name, logo, and trade dress. The case raised elements of consumer protection, employee and cultural concerns, and the traditional global elements of trademark law. One of the key questions was the phonetic similarities between Starbucks and Sardarbuksh. Starbucks contended that the phonetic similarity was intentionally implied by Sardarbuksh in order to obtain an unfair competitive advantage. Indian courts typically place great emphasis on phonetic similarities because, in the consumer context, the average consumer rarely decodes the etymology of a name.