Asda has launched a moneysaving tips Youtube channel to emphasise the retailer's value credentials. The channel, called Saving You Money TV, features customer generated tips plus short films produced by the supermarket "to help people save money." It will also act as a medium for the supermarket to demonstrate how it achieves its own cost savings to deliver low prices in its stores. The supermarket recently announced it was cutting prices across a further 5000 product lines by Easter, following 7500 reductions in January. The initiative follows Tesco's recent move to wind down its Tesco TV, later rebranded to Tesco Screens in-store TV network, apparently due to old, tired and energy inefficient equipment. The network had been designed to act as a revenue stream as it sold third party advertising, but it is not thought to have hit profit targets.