But Adobe also points to the combination with its Creative Cloud, which includes Dreamweaver, Flash, Muse, Photoshop, Premier, and so on. [Want more on IBM's latest marketing moves? Read IBM Unites Marketing, E-Commerce In 'ExperienceOne' .] "Marketers have thousands if not millions of [creative] assets floating all over the enterprise that need to be personalized and refreshed at scale," said Suresh Vittal, VP of marketing strategy for Adobe's Digital Marketing Business, in a phone interview with InformationWeek. "They also have to ensure consistency in marketing and for the brand in general, and we uniquely solve that." Wednesday's announcements dealt exclusively with the Marketing Cloud side of Adobe's world, starting with a new Marketing Cloud Exchange, a marketplace where Adobe partners can show off complementary applications. Google's DoubleClick Digital Marketing platform, can pass data to Adobe Analytics for measurement.