The site went live with more than half a million products, bringing back the much-loved pic 'n' mix sweets and Ladybird children's clothing. The launch sees the return of the Woolworths brand more than six months after the high street chain collapsed into administration amid plunging sales and mounting debts. New owner Shop Direct, which bought the brand name in February, has kept the recognisable red logo and many of the products Woolies was best known for - including CDs, DVDs, children's party and fancy dress, technology, toys and even pic 'n' mix. Bosses at Shop Direct, which also owns Littlewoods Direct, said the Ladybird clothing range had already proved a best seller as the most popular product range bought so far since launch.