Bank of America initiates DoubleVerify as buy Bank of America initiated the digital media research company and said it's the "Moody's of digital advertising." "Think of DoubleVerify (DV) as the Moody's of digital advertising." Morgan Stanley reiterates Eli Lilly as overweight Morgan Stanley raised its price target on Eli Lilly to $763 per share from $727 and said it sees more upside. "We see the set up for the stock similar to the company's 2023 guidance outlook - where revenue was slightly ahead of consensus and EPS was below but investors generally focused on the top-line growth outlook nearer-term." Wedbush upgrades Williams-Sonoma to outperform from neutral Wedbush said in its upgrade of Williams-Sonoma that it sees stronger demand in 2024. "We are upgrading our rating on WSM from NEUTRAL to OUTPERFORM." JPMorgan upgrades L3Harris to overweight from neutral JPMorgan said in its upgrade of the defense company that it has upside potential.