This partnership follows a previous statement in which the companies announced that they were expanding their long standing partnership and adding the ability to utilize dentsu's M1 advanced audiences within Comscore's local planning and buying datasets. It also represents the culmination of a two year proof of concept phase led by Comscore's agency and brand leadership team helmed by Kathryn Roganti, Senior Vice President Commercial at Comscore, and Karine McMaster, VP, Advanced Media, Local Investment at dentsu Media US. "Comscore has a long history of innovating the way media is bought and sold, and we are proud to partner with dentsu as they break new ground in the local media industry," said Carol Hinnant, Chief Revenue Officer, Comscore.