Through the "Students with Drive" grant program, which first launched in October 2011, Ford and Zipcar provided student organizations at eligible Zipcar colleges and universities with free Zipcar memberships and driving credits to support their activities on campus and in their local communities. Each month, five student organizations in each of the five categories (Academics, Arts, Athletics, Community Service and Student Life) working to make a difference were awarded $5,500 each in Zipcar credits. Zipcar and Ford also recognized 10 runner-up organizations each month with $1,000 each in Zipcar credits.