Hasbro's flawed spending priorities Hasbro is spending a lot of money on share repurchases. Unfortunately, its lofty valuation has blunted the impact of Hasbro's aggressive share repurchase program, which is where the company utilizes the bulk of its cash flow. Over the first half of the year, Hasbro repurchased 4 million shares of its own stock at an average price of $54.17 per share. This has cost the company $216 million, which looks like a foolish use of cash since the share price now sits at $51 per share.