Aided by a boost in online payments in e-commerce during the COVID-19 pandemic, PayPal's shares had risen over 35% in the past 12 months, giving it a market capitalization of nearly $320 billion, prior to the reports on its talks with Pinterest. Since then, PayPal's shares have shed 12% of their value, with experts and analysts blaming the poor investor reception for the talks collapsing, while others highlighted challenges around integrating Pinterest within PayPal. PayPal's shares rose 3.6% in following the company statement late on Sunday.