Under the program, the hotel's kitchen works closely with local farmers to help them improve sustainability and encourage ethical production, in a bid to make communities and the overall food system more resilient. Meliá Chiang Mai recently partnered with ORI9IN The Gourmet Farm, a 350-acre gourmet organic farm located in nearby San Sai District, to grow an array of fruits, vegetables and herbs on a two-acre plot on the broader ORI9IN property for its restaurants, bars and spa. Through the partnership with ORI9IN, local farmers assist the hotel with import substitution, growing various kinds of tomatoes, salad leaves, and specialized ingredients such as padrón pepper, that would otherwise need to be imported from Spain for the hotel's authentic Mediterranean cuisine. Billy's emphasis on "thoughtful cooking", that minimizes food waste through using as much of each and every ingredient as possible, is encapsulated in signature 360° Cuisine dishes.