Addressing the reorganization, an EA spokesperson said, "EA in Vancouver is transforming its studio to align with EA's transformation to high-growth digital formats, including online, social gaming and free-to-play." "… As the BC studio makes this transformation, a small number of employees are being impacted while most others are being retrained, redeployed and rolling-on to new projects." During its recent quarterly earnings report, EA reported that it brought in $1 billion in revenue from its digital initiatives in 2011, driven in part by the success of Star Wars: The Old Republic and the launch of the Origin distribution platform. In January, EA also restructured and dissolved its EA Interactive branch following the departure of division head Barry Cottle. Gamasutra has contacted EA for further comment but has not heard back as of this writing.