Sonder's "digital-first operating model" aligns well with Marriott's ongoing digital transformation efforts. This partnership could accelerate Marriott's adoption of innovative tech-driven hospitality solutions, potentially improving operational efficiency and guest experiences across its portfolio. The planned integration of Sonder properties into Marriott's digital channels by 2025 is a significant undertaking. Investors should pay attention to the execution of this integration, as it will be important for seamless booking experiences and maximizing the partnership's value. Any delays or technical issues could impact the expected benefits of this agreement.