Since it was first recycled in 1970, PET has faced many challenges to achieving circularity due to the small number of households with curbside or drop-off sites where PET is collected, certain PET materials such as non-bottle PET not being widely accepted in MRFs, or lack of proper MRF sortation of PET to ensure end markets can purchase high-quality material. The Coalition's grants address these barriers by enabling MRF facility upgrades, improved sortation capabilities, and community engagement needed to boost recycling rates of residential PET, non-bottle PET, and pigmented and opaque PET. The PET Recycling Coalition aims to capture an additional 250 million pounds of new PET recycled each year by the end of 2027 and achieve an acceptance rate of 60%+ for non-bottle PET by the end of 2025.