lululemon, the athletic apparel brand, launched the new IDEA (Inclusion, Diversity, Equity, and Action) Supplier Inclusion and Diversity Program. The initiative is designed to support and encourage diversity within the company's supply chain, with a particular focus on empowering underrepresented and disadvantaged organisations. Stacia Jones, vice president and global head of IDEA, stated: "At lululemon, we are committed to our Impact Agenda and IDEA commitments, which include reflecting the diversity of the communities we serve and operate in by 2025 and creating an environment that is equitable, inclusive, and fosters growth." With the mission to grow the business and increase wealth and sustainable jobs in assorted communities, lululemon is eager to work with diverse partners and thereby ensure competitive value. The new program will be rolled out in stages, with the first phase focusing on identifying and addressing any gaps in diversity and inclusion within lululemon's supplier network.