SingPost's decision to entrust PROTOCOL with the 165th anniversary campaign and other creative and social duties from April 1, 2023, comes after a pitch conducted in January. The appointment will last for one year, ending in March 2024. By marrying tradition with modern technology, SingPost's 'Finding Postie' campaign engages the community, celebrates the legacy of the postal service, and inspires a new generation to cherish the valuable role of these iconic posting boxes. This news article is based on information sourced from Marketing Interactive.