But other rivals in the mobile/local commerce space like Groupon have also been making large food inroads by catering (pun!) specifically to restaurants and cafes — this strategy was behind Groupon's acquisition, integration and further investment into mobile point-of-sale specialists Breadcrumb. (Groupon, by the way, was another serious bidder for Appetas, as was GoDaddy — really a sign of how Appetas' fate could have gone is some radically different directions.) PayPal also has been expanding its services in the area of restaurants, where you can now pay for your meal using the PayPal app, for example (that's for eating-in though).