In 2020, due to the impact of the COVID-19 pandemic, the food delivery market grew by 15% to 664 billion RMB. Meituan is the market leader, bringing in 114.8 billion RMB in revenue in 2020. Meituan and Eleme's userbase is dominated by young people in big cities, highlighting the potential to tap into lower-tier cities, and middle-aged and elderly consumers.