BAJAJ - India's leading consumer appliances brand, has unveiled its latest air coolers equipped with the 'DuraMarine Pump' through a pan-India multimedia campaign. This new range is a part of the refreshed portfolio of home appliances based on the promise of durability and is high endurance, aesthetically pleasing, and low maintenance. The company recently underwent a large-scale brand transformation with the brand positioning – 'BUILT FOR LIFE'. The consumer's spirit inspires the new brand portfolio to keep performing, translating into products that perform seamlessly without glitches or inefficiencies. The brand released an ad film for the latest air coolers that target Indian consumers vying for a pleasant summer experience. Conceptualised by McCann Worldgroup India, the ad campaign depicts the undying zeal for not giving up on dreams.