In the 1970s, Pedigree's then owner, Dunbee Combex Marx, took Sindy to the US and achieved a market share of 10%, but when DCM went into receivership the US operation was shut. In 1986 Pedigree teamed up with Hasbro, which remodelled Sindy to look more like Barbie in an attempt to take on Mattel in the US and elsewhere. This backfired when Mattel sued Hasbro for "passing off". Eventually the case was settled. In the late 90s Pedigree recovered the brand from Hasbro and relaunched Sindy with UK company Vivid Imaginations, in an attempt to take on Bratz - with limited success. However, after Woolworths relaunched Sindy in 2006 the doll and mini car set became the seventh bestselling toy in Britain.