Go Daddy's famously brazen CEO Bob Parsons posted a video to his blog that showed him killing an elephant in Zimbabwe. Despite the message embedded in the video that elephants were a "problem" for local farmers and that the elephant carcass provided food for the village, critics were quick to respond and competitors were even quicker. Go Daddy has withstood similar calls for boycotts over its Super Bowl ads with little long-lasting damage. But the graphic nature of their most recent video—coupled with corporate branding in the form of Go Daddy hats given to villagers—inspired the passions of opposition groups led by PETA, but quickly joined by other vegetarian and animal rights advocates.