In 1989, Mrs. Lauder led the fundraising effort for the first Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering's Cancer Center in New York City. In September 2009, the newly constructed and very expanded second Evelyn H. Lauder Breast Center opened and provides the most up-to-date breast cancer prevention, diagnosis, and outpatient services and serves as a worldwide model for offering coordinated services under one roof for one disease. In October 1992, she co-created the Pink Ribbon with SELF magazine and began The Estée Lauder Companies' Breast Cancer Awareness (BCA) Campaign. To date, The Estée Lauder Companies' BCA Campaign has distributed over 110 million Pink Ribbons worldwide and raised millions for research. In 2000, The Breast Cancer Awareness Campaign launched its Global Landmarks Illumination Initiative and currently illuminates more than 200 landmarks in pink lights every October. Mrs.