The fallout continued Friday for LaCroix maker National Beverage following the CEO's bizarre explanation for the company's dismal earnings. Investment firm Guggenheim also issued a rare "sell" rating on the stock. Its shares plummeted by as much as 24 percent shortly after the markets opened Friday. The company released its fiscal third-quarter results late Thursday, showing a 39.6 percent drop in profit to $24.8 million during the three months ended Jan. 26. CEO Nick Caporella blamed the weak performance on "injustice!" in a statement issued with the earnings report.