After the year the travel industry has had, it's hard to see short-term rentals upending the travel industry. Major traditional lodging and hospitality operations have been able to circle the wagons and cut deals in a way individual Airbnb operators haven't. While Airbnb is showing signs of recovery, U.S. hotel operators are already back on track. Revenue per available room was up 5.7 percent last week from the same period in 2019, according to data firm STR. All hotel sectors except luxury and upper-upscale saw revenue gains over 2019 levels in July, according to reporting from travel industry experts Skift. Subsidies provided by investors for STRs are ending, revealing the true cost to guests experiencing sticker shock at the mounting fees. Airbnb prices are up 35 percent. The rising costs of Airbnb listing and steep discounts in traditional lodging is threatening the value proposition the sector is built on.