The Atlantic has hired Facebook's Alex Hardiman to head up its business and product efforts. She'll join in the fall from Facebook, where she's been serving as the social media giant's head of news products. In her new role, Hardiman will focus on digital consumer revenue, audience experience and product strategy, leading The Atlantic's product, engineering, data and growth teams. "I've always been a news person," Hardiman said in a Facebook post. "It's my passion during the workday and my guilty pleasure on nights and weekends. It's why I spent a decade at The Times before coming to Facebook to help tackle some of the company's formidable news challenges, and it's why I'm now joining The Atlantic at a unique moment in its history." Hardiman joined Facebook in 2016, just as criticism against the platform for its role in spreading "fake news" began to spread like wildfire. She was promoted to lead its news efforts on the product side in May 2017.