The new stores are to be called "town squares." The company's new flagship store, called Apple Michigan Avenue, will open in Chicago on Oct. 20.  1:15 p.m. Cook is discussing the new Apple Park campus and the new Steve Jobs Theater, saying they both embody the company's values. He said the buildings are powered with 100 per cent renewable energy, and that there are more than 9,000 trees planted over its 175 acres.  1:05 p.m. Apple CEO Tim Cook begins the presentation with a tribute to the company's co-founder, Steve Jobs, saying "It is the honour of a lifetime to be the first to welcome you to the Steve Jobs Theater" and "his greatest expression would not be a singular product, but Apple itself."