The GameStop experience may have changed that, at least to a degree. According to the survey, 72% of the people who bought viral stocks in January had done research at least by the beginning of February to learn more about how the market works — a factor that may make the next "GameStop" even more interesting. Editor's note: This survey is based on verbal responses, and has not been confirmed by trading records. -- Ethan Wolff-Mann is a writer at Yahoo Finance focusing on consumer issues, personal finance, retail, airlines, and more. Follow him on Twitter @ewolffmann.