Zomato can take a more active role in promoting sustainable practices in the food industry. By encouraging its restaurant partners to adopt eco-friendly practices, promoting plant-based and locally sourced foods, and reducing food waste, Zomato can position itself as a socially responsible company that cares about the environment and public health. Also, it can implement eco-friendly measures in its operations. This can include using biodegradable packaging materials, optimizing its logistics network to reduce carbon emissions, and reducing food waste in its kitchens. Furthermore, Zomato can leverage its vast user base to create awareness about sustainability issues in the food industry. By providing educational resources, hosting events, and partnering with NGOs and other organizations that share its vision, Zomato can inspire its users to adopt more sustainable food practices daily.