In addition to growing its portfolio, Utz plans to use Vitner's 55 direct-store delivery routes bypassing distribution centers to expand the reach of its existing brands in the area, including its namesake snacks as well as On the Border, Zapp's, Golden Flake, Good Health and Tortiyahs. After the acquisition, Utz said it will jump from the No. 7 player in the Chicago area's $688 million salty snacks market to No. 4.