While Under Armour remains a potential suitor, the Irish's cachet is expected to draw bids from other high-profile apparel companies such as Nike and Adidas—the two largest apparel sponsors in the college game. Notre Dame officials declined to comment. Over the last several years, Under Armour, experiencing falling sales and stock prices, has worked to cut costs by restructuring or ending sponsorship contracts with athletes, schools and professional leagues, including the NFL. In many ways, the company has withdrawn from being a major player in college athletics. The Baltimore-based outlet has canceled deals with UCLA, Cal, Hawai'i and Cincinnati, and Boston College ended its relationship with the company by signing with New Balance and Adidas. As part of a settlement, Under Armour was ordered to pay UCLA $67 million for breaking the deal early.