To gain and hold that certification, Etsy adheres to standards, including that it benefit the community, environment, employees, consumers, and suppliers.For Etsy, that has meant paying workers more than 40% above the local living wage and covering most of employees' health insurance premiums. It also means the company the company has a mission alongside profit-making. Etsy has said that it considers its B-corporation certification as central to its success."Our reputation could be harmed if we lose our status as a certified B Corporation, whether by our choice or by our failure to meet B Lab's certification requirements, if that change in status were to create a perception that we are more focused on financial performance and are no longer as committed to the values shared by certified B Corporations," the company said in its IPO filing.