Kroger's Mid-Atlantic Division announced it too would ask shoppers at its Tri-Cities locations to donate to provide aid to those affected by the Smoky Mountain Fires through the American Red Cross. "Our customers in Tri-Cities and our associates at our four stores have a long history of giving during times of disasters," said Allison McGee, spokesperson for Kroger's Mid-Atlantic Division. "We want to help our friends in the adjoining area of East Tennessee." In addition, Kroger announced it would make a $10,000 corporate contribution to relief efforts.