In a world where consumer preferences are rapidly evolving, innovation must keep pace. This is even truer for a global technology company like Mastercard. By adapting its offerings to meet the changing needs of its cardholders, Mastercard is prioritizing innovation at every step. Recent research from Mastercard reveals a change in consumer priorities and Canadians' view of prosperity, with individuals increasingly valuing life experiences and time well-spent over monetary savings. This insight—along with its constant efforts to elevate consumer experience beyond the card—has driven Mastercard to introduce a suite of new cardholder benefits, designed to enhance everyday experiences and empower consumers both at home and abroad. To delve deeper and explore this approach to enhancing consumer benefits, Jason Maghanoy, publisher of Canadian Business, spoke with Craig Reiff, senior vice-president, Core Payments at Mastercard, Canada.