One developer had said their app was pulled for six months, causing it to lose half its business, for example. Separately, Apple has been accused by AirTag rival Tile ( now owned by Life360 ) as engaging in unfair competition. When Apple's AirTag launched it did so with direct access to the iPhone's ultra-wideband technology for precision finding capabilities and deep integration into Apple's own "Find My" app. Tile had argued that it shouldn't have to give up its direct relationship with its customers through its own app in order to compete with Apple's hardware by becoming just another "Find My" partner.