As it did in 2014, Alibaba is making online-to-offline (O2O) e-commerce—the integration of physical stores with online sales and marketing, largely through mobile apps—an important component of the 201511.11 sale. To drive O2O development in China, Alibaba recently invested $4.63 billion in Chinese electronics retailer Suning Commerce Group. Alibaba also has stakes in department store chain Intime Retail Group and leading electronics and white-goods manufacturer Haier.