It now includes a range of still and sparkling natural spring waters. This expanded availability of bottled water empowers customers to choose a refreshing beverage that aligns with their taste and preference. Speaking during the launch, Isabelle Kariuki-Rostom, marketing director, East and Central Africa at the Coca-Cola Company, said the "Own Your Richness" campaign marks an exciting new chapter for Coca-Cola's premium water brand. As consumers increasingly prioritize wellness, sustainability and meaningful experiences, Keringet is poised to become an essential part of their journey. "Through this campaign, we are inviting our customers to discover the richness in every aspect of life. Whether it's staying hydrated to feel your best, cherishing moments with loved ones, or making sustainable choices, Keringet encourages consumers to embrace a more prosperous and fulfilling life," Isabelle said. As a global leading beverage company, Coca-Cola recognizes the significance of sustainability.