Poundland is attractive as part of the fast-growing "value" market, which includes grocers such as Aldi and Lidl as well as Poundworld, 99p Stores, B&M and Home Bargains. While the US has publicly listed chains such as Dollar General and Dollar Tree, until now the only way British investors could share in the growth of the value sector was via ABF, the owner of Primark, which is complicated by its sugar and groceries business. Poundland is a well-run business and has plenty of room to expand in the UK, with plans to double its number of stores to 1,000 in the long term.