Later, he served as Senior Vice President- Marketing from July 2018 to March 2019. Previously, he was Category Manager- OTC, South Asia at Reckitt Benckiser from May 2006 to July 2013. Earlier, he served as Senior Brand Manager at Ranbaxy Consumer Healthcare for three years. From June 1998 to June 2003, he was Product Manager at HJ Heinz. In the past, he was associated with the Steel Authority of India as Executive (Marketing) from August 1994 to June 1996. On the other hand, Shetty brings 27 years of experience in leading global consumer driven organisations such as Hershey, Unilever, Mahindra & Mahindra, Whirlpool and Colgate-Palmolive. This includes marketing and business leadership roles, both in India and globally. He has strong expertise in business strategy development, marketing planning, brand building, multi-channel communication, process transformation, innovation strategy, commercial initiatives, and organisational leadership.