The strong results and forecast sent TJX's shares up as much as 6.5 percent on Tuesday and also boosted its rivals Ross Stores Inc (ROST.O) and Burlington Stores Inc (BURL.N). TJX and other off-price chains sell home furnishings and apparel brands such as Dolce and Gabbana and Juicy Couture priced 20-60 percent lower than at most retailers, helping them draw price-conscious customers away from full-price retailers. "We believe this momentum will continue," Guggenheim Securities analyst Howard Tubin wrote of TJX in a client note.