The Tata Sumo new model could be strategically priced between INR 10 lakh to INR 15 lakh (ex-showroom), maintaining its reputation as an affordable, reliable SUV. This pricing would make it competitive against rivals like the Mahindra Bolero, Force Gurkha and could even takes on the market share of the popular MPV the Maruti Suzuki Ertiga, while also appealing to budget-conscious consumers looking for a robust vehicle.