In an effort to stay lean and mean, in September 2020, Kraft Heinz announced a transformational business plan. The company's strategy is to pursue sustainable efficiencies, elevate brand spending, enhance capabilities, and take a disciplined approach to opportunistic investing. (Source: " The Kraft Heinz Company Unveils its Strategic Transformation Plan, Updates 2020 Outlook, and Provides Long-term Financial Algorithm ," Kraft Heinz Co, September 15, 2021.)