The texturizer provides a novel texture and mouthfeel while supporting natural product claims, according to the ingredients leader. Ingredion consumer insights reveal that in the EMEA region, consumer acceptance of corn starch rose by 20 percentage points between 2020 and 2023, indicating its expanding popularity across various product categories. In line with this consumer preference, the new starch ingredient features a corn starch label and is said to outperform many hydrocolloids and traditional food additives in terms of consumer appeal.