Horizon Media believes that Facebook is entering a social media minefield where people give Facebook a thumbs down for their stance on political ads and that continuing down that path may result in negative emotional ramifications for Facebook users. The key findings were that Facebook has a "tin ear" where political ads are concerned, while Twitter is doing a better job of listening to and addressing the country's mood. The vast majority of Americans – 78% of people we surveyed - agree that Twitter is right to ban political ads and disagree with Facebook's continued persistence in allowing political advertising.