Dean Foods also will drive trail of younger consumers, some of whom may have shunned the category previously, by playing up its nutritional benefits in a "holistic and integrated marketing campaign" that will begin in 2018 and continue into early 2019. The "fun and engaging new digital ad creative campaign" will included in-store shopper promotions, social media content and "robust earned media and influencer programs," Jarratt said. It also will "help bring to life the nutritional benefits of eating cottage cheese for a younger generation, as well as the innovative varieties Mix-ins delivers that helps them maintain their active lifestyle."