As prices increase, Patricio said the company is also looking to "build relevance" for its brand portfolio. He said Kraft Heinz plans to "renovate" products, packaging and brand proposition across 70% of its portfolio by the end of next year. The company's annual spending on advertising (+9%) and R&D (+17%) have both increased to support brand growth across its portfolio. In the U.S., household penetration for its Taste Elevation platform — which includes condiment brands from Heinz ketchup to Primal Kitchen — was up 5%, while its Easy Meals Made Better platform increased 12%.