Commenting on the launch, Vishal Subharwal, Chief Marketing Officer and Group Head Strategy, HDFC Life, said, "At HDFC Life, we believe that dignity and pride come not only from financial independence but also from the ability to help others in critical moments. This campaign is not just about raising awareness—it is about inspiring action. We want to encourage every Indian citizen to take the first step toward becoming CPR-ready. With the right knowledge and preparation, we can save lives and truly live the spirit of 'Sar Utha Ke Jiyo'."