Dalmia Cement (Bharat) Limited, a leading Indian cement major and a subsidiary of Dalmia Bharat Limited, has successfully launched the 'Shubh Shubh Banao' campaign to leverage this festive season for building brand awareness and enhancing user engagement through online and offline initiatives. The core thought behind the campaign is to project Dalmia Cement's expertise in the construction domain. The 'Shubh Shubh Banao' campaign is Dalmia Cement's endeavor to strengthen its brand awareness and drive user engagement through innovative and creative online activities. The campaign has been performing exceptionally across social media and it has reached 31.7 million people, received 123 million impressions, 80 million video views, and 20.76 million engagements so far. The campaign's online activities are being executed through Dalmia Cement's official social media handles, as well as through the social media accounts of a campaign protagonist.