Vita Coco reiterates sourcing standards and quality control Vita Coco and Goya represent 60% of volumes in the added sugar coconut water category, van Manen said, which represents 75% of US volumes overall. Both brands declare added sugars and generally contain more sugars than 100% pure juice, he added, but he did point out that although market leader Vita Coco's on-pack text, 'less than 1% natural fruit sugars' sounded minimal, it could represent around 25% of total sugars in the drink. Presented with van Manen's remarks, Vita Coco spokesman Arthur Gallego told this site: "Vita Coco coconut water is a premium beverage brand that subscribes to the highest levels of sourcing, production, quality control and consumer satisfaction, on a global level."