Serge Dassault Serge Dassault, chairman and CEO of Dassault Group, began his career as an aeronautical engineer in 1951 with Generale Aeronautique Marcel Dassault, and during the 1950s, he managed several important military flight-test programs, including those for the Super Mystère B2, Étendard, Mirage III and Mirage IV aircraft. In 1967, he was named CEO of Marcel Dassault Electronics, and in 1986, he was named CEO of Societe des Avions Marcel Dassault, which later became Dassault Aviation. Under his management tenure at Dassault, seven different Falcon business jet models were introduced. He has received numerous awards, including the Médaille de l'Aéronautique in Paris, and he was named Aviation Week's Aeronautical Manufacturer of the Year in 1998.