Kellogg Company (NYSE: K ) is suffering through a declining cereal business the same as competitors Post Holdings Inc (NYSE: POST ) and General Mills, Inc. (NYSE: GIS ), as consumer sentiment shifts away from cereals and packaged goods to healthier and fresher breakfast alternatives. As Jonathan Feeney of Athlos Research told CNBC this morning, there's not a lot of positives that can be taken from the current situation. "There's a push and pull when you think about Kellogg's or even Campbell's or any packaged food stock, and the push, the negative is, these in the past 14 years have been doing some of the worst fundamentals that these companies have had, with Kellogg's specifically a 5% decline in the cereal, 4% in their cereal business in the second quarter. Very discouraging, as consumers seek other kinds of foods," Feeney said. Feeney did add that Kellogg Company (NYSE:K) is doing more to actively address the problem than some of their competitors, who are instead attempting riskier band-aid solutions.