Andrew Charles has given his Buy rating due to a combination of factors focusing on Starbucks's strategic turnaround initiatives. The company's management has expressed strong confidence in sales and margin improvements expected in the second half of 2025, following significant foundational investments in the first half. This optimism is grounded in the new CEO Brian Niccol's Back to Starbucks turnaround plan, which emphasizes simplifying operations and enhancing marketing efforts by eliminating ineffective discounts. Furthermore, the hiring of a new Chief Brand Officer, Tressie Lieberman, who has a successful history working with Mr. Niccol, is anticipated to drive impactful marketing strategies. Additionally, a SKU rationalization plan is set to boost profitability and service speed, laying the groundwork for future product innovations. These strategic moves, combined with tailored operational improvements, present a compelling case for future growth, justifying the Buy rating.