StarLux has already started recruiting staff, Neih said, and is expected to begin seeking pilots and flight attendants soon. Chang became chairman of Taipei-based EVA Air in January 2013 but he was removed from his post in March 2016 following a power struggle within the airline's parent company, the Evergreen Group. StarLux will compete directly with EVA, which has focused on expanding its US operations in recent years, as well as with China Airlines.