Net profit from continuing operations rose 20 percent to 418 million euros, also beating analyst forecasts for 386 million. Adidas shares, already up 14 percent this year, were indicated up 2.1 percent in pre-market trade. It said higher prices and sales through more profitable channels such as ecommerce helped the bottom line Marketing spending rose to 13.5 percent of sales from 12.3 percent due to the soccer World Cup. Adidas, which has been taking market share from rivals Nike and Under Armour in North America, saw sales growth in the region slow slightly to 16 percent, but accelerate to 27 percent in greater China. As Adidas had previously cautioned, sales were flat in western Europe, where Nike has been growing faster. Nike teams dominated the final rounds of the World Cup, meaning Adidas missed out on an extra boost from jersey sales.