Kelman doesn't expect Redfin to support a RedfinNow offer and an Opendoor offer for the same home. "We've been absolutely clear with each other that the competition is going to continue, but we also recognize there are places where we can help one another out," Kelman said. Earlier this week, RedfinNow launched in Austin. Other markets offering the program include Dallas, Denver, Los Angeles, San Diego, Inland Empire and Orange County, and Redfin plans to expand to additional areas later this year. RedfinNow is classified under a reporting group called "Properties" in the company's balance sheets.