Alibaba is mounting a comeback in 2025, thanks in part to the recent popularity of its Qwen-based AI platform, which it envisions boosting Alibaba's core commerce business as well as cloud services. At the summit, Tsai talked about how Alibaba was undergoing a "reboot" and rehiring after years of regulatory scrutiny that crimped growth. It has initiated programmes to acquire the AI talent it needs to further its stated ambition of exploring artificial general intelligence.