WCB chief executive David Lord said the board had carefully considered the proposal from Murray Goulburn before recommending the Saputo offer, including seeking further information on their proposal. ''However, subsequent to those discussions, we received the revised Saputo offer which we consider superior both in terms of price and conditions." WCB said Saputo had made assurances that it would support its suppliers, and indicated it would retain employees and WCB's corporate identity and brands.