The agency's previous work with Coty includes the creation and execution of Beyonce Parfums global website and Facebook page; the Madonna Truth or Dare website; Faith Hill and Tim McGraw's Soul2Soul website and Facebook page and Rimmel London's fully integrated social media strategy and activation. About Coty Inc. Coty was created in Paris in 1904 by Francois Coty, who is credited with founding the modern fragrance industry. Today Coty Inc. is a recognized leader in global beauty with annual net sales of $4.5 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 135 markets worldwide.