The "Federal" business model of EMC, including VMware and Pivotal, gives the customers the flexibility to choose hardware and operating systems. It's important to note that the segments are aligned. Organizations using VMware's software or EMC's hardware will likely purchase hardware and software. This allows the organization to earn profits. EMC's innovation and leadership position, combined with VMware's dominant position in server virtualization and Pivotal's increased adoption in the cloud space, allows it to cater to the organizations. This creates a smooth transition from the storage infrastructure on premise to the "emerging third IT platform" of social, mobile, "big data" or analytics, and cloud.