Intuit Assist provides real-time data to offer customized guidance that adapts to each user's unique financial scenario, setting itself apart. Unlike conventional financial tools that basically react to user inputs, Intuit Assist takes a proactive stance, anticipating needs based on a deep understanding of each user's financial journey. By seamlessly integrating across Intuit products such as Quickbooks, TurboTax, Credit Karma, and MailChimp, it democratizes financial decision-making for individuals and businesses. Compliance certifications served as a cornerstone to the integration of the assistant across Intuit products whilst also allowing data sharing between Intuit and its financial partners.