Sazerac has agreed to alter the packaging of its Dr. McGillicuddy's Irish whiskey brand in an out-of-court settlement with Diageo, which accused the firm of infringing its Bulleit Bourbon trademark. Diageo's Bulleit Bourbon In December 2016 Diageo's North America division launched legal action against Sazerac, claiming the firm had committed wilful acts of trademark infringement, unfair competition, trade dress infringement and dilution. The trademark infringement dispute has now been dropped after both parties agreed to a settlement, the financial details of which were not disclosed.