According to the Food Waste Index Report 2021, 50 kg of food is discarded per person annually in Indian homes. Asahi Kasei aims to combat this issue by raising awareness about hunger and promoting sustainable products to reduce food wastage. Through a unique social media campaign, users are encouraged to share photos using Asahi Kasei products, which lead to meal donations to the Akshaya Patra Foundation. Having provided 92,000 meals last year, Asahi Kasei pledges to contribute and extend the same in 2024, furthering the cause of hunger prevention and food wastage reduction.