In a sign automakers are increasingly aware they'll have to try new approaches to reach customers, Ford is launching a car-share program. The pilot program will be in six U.S. cities and in London. Customers who finance their vehicle through Ford Motor Credit will be able to rent out their car, SUV or truck. "We are seeing a lot of folks that don't want to own a vehicle, and we as a company want to make sure we are listening to customers and see if we can help in that regard," CEO Mark Fields said.