NEW YORK: Procter & Gamble Co's customers, particularly in the United States, continued to show little resistance to repeated price hikes helping the Tide detergent maker boost its sales forecast and third-quarter margins. The maker of Pampers diapers, Pantene shampoo and Oral-B toothpaste raised average prices across its categories by 10% during the quarter, and saw overall volumes fall just 3%. The reopening in China, P&G's second-biggest market after the US, helped moderate volume declines, executives said, adding that they expect "a number of twists and turns along the way" as the country restarts. Executives in a conference call flagged new products like Native body wash, Gillette Labs exfoliating razors and updated cardboard packaging as driving growth. Europe, however, saw steeper volume declines of 7% as consumers shifted their spending to private label rivals, which are holding back on price hikes, executives said.