Ford CEO Jim Farley said during the company's last earnings call that with regard to EVs, "pricing pressure has dramatically increased in the past 60 days." Much of that stems from an EV price war brought on by Tesla and Elon Musk. One of the biggest reasons it's more difficult for a company like Ford to lower its EVs prices is because it hasn't yet hit production scale in the same way Tesla has, especially when it comes to batteries, which would bring down overall costs. Ford expects to lose $4.5 billion on EVs this year. Meanwhile, GM CEO Mary Barra told investors that while the company is targeting building 100,000 EVs in the second half of 2023, one of its equipment suppliers is experiencing delivery issues that is constraining GM's battery module assembly. "We have experienced unexpected delays in the ramp," Barra said — an indicator that bottlenecks are to come from the battery side of the business.