The Competition Tribunal heard a second day of arguments Thursday in a case that could decide whether Cineplex can keep charging customers an extra fee for buying movie tickets online. It's the first time the tribunal is hearing a case involving "drip pricing" since the Competition Act explicitly recognized it as a harmful business practice in June 2022. Drip pricing, also known as a junk fee, is a deceptive practice in which customers are drawn into a purchase without full disclosure of the final cost. The $1.50 fee charged by Cineplex for online purchases meets that category, according to the competition commissioner, who brought the deceptive marketing case to the Competition Tribunal. Lawyers for the commissioner argued Wednesday that customers have no choice but to pay the fee, and buying tickets in person at the movie theatre isn't a reasonable alternative. Cineplex has made almost $40 million from the fees since it implemented them in mid-2022.