BISYS' second such client is Fiduciary Asset Management Co. (FAMCO) of St. Louis, which manages $15.2 billion and is brand new to the SMA arena. WealthManager is able to bring the same automation to the separately managed account world that BISYS brought to the mutual fund industry, said Fred Nadaff, president of BISYS Fund Services. That includes opening and maintaining accounts, imaging, workflow, automatic corporate actions, automatic pricing feeds and all other back-office functions and processes. Certainly not the first to market with an SMA platform, BISYS took its time building the platform so that it could build to what will likely become the industry's standards, although those standards are still evolving, Nadaff conceded. While BISYS is hoping its mutual fund clients who have built parallel SMA businesses will provide the real traction for WealthManager, there's interest from all corners, Nadaff said.