Caribou Coffee Company Inc. ( CBOU ) remains geared up to expand its presence in one of its key markets, Chicago, with its newest coffeehouse location in the Oakbrook Terrace Square shopping center. The latest opening is consistent with the company's strategy to consolidate its position in its existing markets before venturing into the new ones. Located in Oak Brook, Illinois, Terrace Square shopping center is one of the largest open-air shopping malls in the United States, housing several retail and restaurant giants. Management believes that with the ongoing fall season, the new location will likely post good business. However, with the presence of restaurateurs like Starbucks Corp. ( SBUX ), The Cheesecake Factory Inc. ( CAKE ), California Pizza Kitchen, Subway along with many others in Oakbrook Center, Caribou Coffee should be wary of competition too.