This is the first phase of the campaign, and we plan to amplify the message on multi-platforms." A Lifesaving Movement With LS Digital's innovative storytelling and HDFC Life's commitment to public welfare, 'The Missing Beat' goes beyond traditional awareness campaigns. The film serves as a wake-up call to every individual, urging them to learn CPR and be ready to save lives when it matters most. Launched ahead of World Heart Day, this initiative highlights how crucial it is to be prepared for heart-related emergencies. HDFC Life, with its strong track record of covering 6.6 crore lives and a 99.5% claim settlement ratio in FY24, continues to reinforce its commitment to not just financial security, but also to public health and safety through initiatives like this. LS Digital, as a creative partner, has further solidified its role in driving impactful social campaigns that resonate with people on a deeply emotional level.