Smirnoff's availability and that of other Diageo brands such as Johnny Walker and Rowson Reserve has increased significantly after it signed a distribution deal in October with United Spirits Ltd (USL), which has the largest distribution network in the country. Diageo, which owns a near 55% stake in USL, said in October 2013 that it would pay USL to distribute its products across India, freeing up its executives to focus on marketing.