But earlier this month, executives at Macy's and Designer Brands, the parent company of DSW, said they would return to selling Nike shoes or clothing, starting this fall. On Thursday, Nike CEO John Donahoe said its return to wholesale distribution of Nike merchandise is "a continued evolution" of its strategy to reach as many shoppers as possible, including through department stores and other chains. Nike's return to other retail outlets could reflect a needed change in its strategy driven by shoppers' return to brick-and-mortar stores, said Brian Yacktman, president of YCG Investments. But Yacktman added the decision raised concerns that Nike was moving back to these retailers in a bid to clear inventory and meet short-term profit objectives. Carolane De Palmas, an analyst at ActivTrades, said Nike's move does help it adapt to evolving consumer preferences.