About half of that comes from algorithmically generated or Spotify-curated playlists, which users couldn't find on competing services like Apple Music until recently. Outlook Combined with a compelling way to try out the service risk-free, Spotify has an excellent path to subscriber growth. According to a survey from Consumer Intelligence Research Partners, 18% of free listeners are signing up for Spotify's free trial subscription. It also found that 72% of trial members converted to paid subscribers which is a huge conversion rate.