The most innovation I saw at BLE came from the licensees exhibiting. Just Funky and Difused, for example, were displaying innovative physical licensed products tied to the digital world (what we call "Phygital"). As for licensors, in my view, the most innovative exhibitor at BLE was Sony PlayStation. Now under licensing management by Sony Pictures Consumer Products, they are visionary in bringing their digital gaming IPs to film and TV adaptations as well as consumer products, thus innovating organically.