Not necessarily anymore, thanks to a new module from video distribution platform Brightcove that will make it a lot easier for its customers to roll out live video streams on a wide variety of devices. The brilliantly named Brightcove Video Cloud Live module allow Brightcove customers to manage live events with many of the same features as their on-demand video streams. The module will provide high-quality, multi-bit rate streams to PCs, smartphones, tablets, and even connected TV devices. And it'll do so all within the same distribution platform that their existing on-demand library uses. So they'll be able to take advantage of the same analytics, monetization, and other features available from Brightcove. Customers will also be able to create an on-demand version of a live stream instantly after an event is over, enabling them to manage the full lifecycle of an event all in one platform.