The first is well on its way, though Madewell remains too small to support the company the way, say, Old Navy does for Gap Inc. Last year, the company opened eight Madewell stores, one J. Crew location and one J. Crew factory store as it shuttered 51 units. Chief Financial Officer Vincent Zanna in a conference call on Tuesday said this year's plans are to open 10 Madewell stores and one J. Crew store, while closing 30 stores — more than the previously announced 20.