Targeting less energy use In this work, the JV is targeting 45% less energy use in its rare earth metallisation process than the current industrial process. The company's managing director David Woodall said: "This is a major milestone in ASM's integrated strategy that includes clean metal production for all products from the development of the Dubbo Project in Central West NSW." Refining work continues ASM and its Korean JV partner will continue to progress the innovative low-emission, high-purity metal refining technology to produce metals of zirconium, titanium, rare earths and other critical materials for the renewable energy, speciality alloys and permanent magnet markets.