Last month, Krispy Kreme Doughnuts (NYSE: KKD ) announced its Q1, 2013 results, beating analyst estimates on revenue and earnings. The company went ahead and revised its initial guidance on earnings. The company had struggled to mount a sustainable rally since March, falling after every rise, but now seems set for a sustained rise. Krispy Kreme Doughnuts (NYSE:KKD), together with its subsidiaries, operates as a branded retailer and wholesaler of doughnuts, beverages, and treats and packaged sweets worldwide. It has 97 shops and operates 651 franchises, with only 142 of those based in the U.S., according to data as of Feb. 3, 2013. Regardless of the recent stagnation, the stock is up 52% year to date. Krispy Kreme Doughnuts (NYSE:KKD) faces competition from industry giants such as Starbucks Corporation (NASDAQ:SBUX) and Dunkin Brands Group Inc (NASDAQ: DNKN ), while Einstein Noah Restaurant Group, Inc. (NASDAQ: BAGL ) is a relatively smaller rival in terms of market capitalization.