Dr. Nasser Marafih, Group CEO, Ooredoo, explains: "In all our markets, we continue to innovate and launch new services that enhance the data experience of our customers and support their digital lifestyles. That is why we have been able to grow our leadership position, and why we will continue to deliver a better digital lifestyle for everyone." Ooredoo has engaged with a number of manufacturers to introduce the latest devices in its markets at very competitive prices. The company is also working on initiatives such as introducing low-cost 3G smart phones, device buyback programmes, device financing and attractive data bundles as part of its efforts to drive smartphone adoption and migration to 3G and 4G technologies. Ooredoo's 4G customer base is rapidly expanding and now represents 25 percent of all the company's data customers across Qatar, Kuwait, Oman and the Maldives.