Earlier this year, before the pandemic took hold, Foot Locker announced plans to invest $275 million in upgrades to its stores, digital presence and supply chain, including opening 20 power store locations in 2020. The chain also announced plans to launch a cross-brand loyalty scheme in February. Now, Foot Locker, like many other marketers, is casting around for the right marketing strategy in a new environment where consumers are staying home and looking to digital platforms for entertainment, instruction and social interaction.