Okta, Inc. grapples with the intricacies of integrating artificial intelligence into their services amidst a rapidly changing technological and regulatory milieu. The firm's push to enhance AI capabilities and develop new AI-driven features could trigger increased regulatory scrutiny, potentially resulting in reputational damage, legal challenges, or financial repercussions. The complexity of AI deployment is compounded by unclear global intellectual property frameworks and ethical considerations, which may lead to unintended consequences such as the creation and dissemination of misleading AI-generated content. As Okta ventures further into the realm of generative AI, the company may face escalated costs and risks associated with maintaining proprietary data, ensuring appropriate use of customer information, and navigating an uncertain regulatory landscape.