If you're among the skeptics who question whether the public will buy premium tea for $4.95 a cup, Schultz added, "this is not your mother's Lipton tea in the same way that Starbucks doesn't serve your mother's Nescafe. These are fine exotic teas." And unlike Starbucks which relies mostly on high volume traffic, Schultz also said Teavana will be more merchandise oriented. "The average sale at a Teavana will be higher – we don't need the same number of transactions as Starbucks." It's a growth strategy that Cramer likes.