In late October, Hasbro and rival toymaker Mattel warned about slow sales leading into the holiday shopping season. Hasbro's third-quarter earnings report showed a 10% decline in revenue, an 18% drop in consumer products, and a 42% decrease in entertainment. Although Hasbro's game-oriented division, Wizards of the Coast, and its digital gaming segment experienced a 40% increase in revenue, it wasn't sufficient to offset the declines in other areas.