This may not seem a big deal at first; the legal text at the bottom in that section of the trail notes Activision, and it is mostly known Activision is the publisher of the franchise. However, Activision's logo was more prominently displayed at the end of the Call of Duty: Black Ops Cold War reveal trailer. It is entirely possible the sexual harassment and discrimination lawsuit against Activision Blizzard (and its subsequent fallout) made putting Activision's logo in the game trailer an issue (but not the legal information), or even objections from the developers. When asked about " diversity issues " by Venture Beat 's gaming news division (GamesBeat), Sledgehammer Games' Studio Head Aaron Halon was asked how the studio was supporting developers. Halon emphasized they were listening to the team, "make the culture the best place to come work," and not just "pay lip service."