Till date, Amazon has committed to putting in $5 billion to grow out its business in India. US retailer CEO has indicated that the company will not hesitate to plough in further investments in India. In India, over the years it has locked in a high-stakes battle with home-grown rival Flipkart, which currently is in advanced discussions to sell a majority stake to another US retailer Walmart, Amazon's biggest rival in the US. Meanwhile, research and forecast firm Forrester had outlined that Amazon had narrowed gaps with its rival Flipkart in terms of GMV. While the former had 31.1 per cent market share, the SoftBank-backed company settled with 31.9 per cent market share. With 56 fulfillment centres across 13 states, Amazon claimed a lead over Flipkart. In November last year, it said to have 44 per cent customer share and 42 per cent order share on an overall market-base level.