British property portal Rightmove has released a new TV advert targeting the rentals market. The campaign is the first Rightmove TV marketing campaign to target the rentals market and comes on the eve of the launch of rival portal Boomin which is expected to generate a lot of media attention with its own ad campaign when it debuts for the public on the 2nd of April. In Rightmove's new 60 second video, a character referred to as 'the renter' is seen moving into a new property, visiting local businesses, getting to know the neighbours, moving her furniture around and winning her dream job in her new location. The slogan behind the campaign is "find what's right for now" and is squarely aimed at generation-rent millennials who are looking to relocate after lockdown measures in the country begin to ease in the next few months.