A statement from TWE explained that: "This view is driven by the value that major shareholders, the Board and Management believe will be delivered over time through the Company's strategic plans to: increase and accelerate consumer marketing investment in the company's brands; change Penfolds release dates; deliver the significant overhead cost reduction program; deliver supply chain savings and efficiencies through a separate focus on the commercial portfolio versus the Luxury & Masstige portfolio in Australia and build improved momentum in the top line through stronger consumer, retailer and distributor relationships, enhanced marketing programs and a greater focus on the company's priority brands."