In tandem, cross border commerce has increased exponentially, as brands look to tap into new regions beyond their domestic market in order to unlock potentially lucrative revenue streams, especially when consumers are becoming more accustomed to purchasing from overseas retailers. Few understand this concept more than global logistics specialists Aramex UK, which works exclusively with ecommerce businesses and SMEs through leveraging its extensive global network and suite of logistics services to facilitate seamless transportation and delivery of goods from the UK to new and diverse markets worldwide. Ranking the Middle East as one of the top emerging markets currently flying under the radar, Aramex UK suggests that businesses which fail to seize the lucrative opportunities cross border commerce has to offer will stagnate their growth in the long term.