After the success of their first Investor education and awareness program on the importance of systematic investing – Mr SIP, Kotak Mahindra Asset Management Co. Ltd. (Kotak Mahindra Mutual Fund) is now focusing on the various aspects and ease of investing in Mutual Funds through Balanced Advantage Funds with their latest investor education & awareness campaign – ' Go Automatic with Balanced Advantage Funds '. This musical campaign starts with a sticky jingle, "Go Automatic", showcasing people from various walks of life who have chosen Balanced Advantage Funds as an investment option. Kinjal Shah, Head – Digital Business & Marketing, Kotak Mahindra Asset Management Co. Ltd. said "While there are different types of investors, we observed that there were many common questions like - When to invest? How to invest? Where to invest? What to do with existing investments when markets are moving up and down?