While Microsoft Corporation (NASDAQ:MSFT)'s mobile efforts have faltered, Google Inc (NASDAQ:GOOG) has an entirely different kind of problem: how to make more money from all the Android phones and devices that have been made. Google CEO Larry Page was happy to share with the world at the Google earnings call last week that Google had "activated" over 900 million Android devices as of Q2. Of course, Google never talks about how many active accounts Google Play has or how many of the "activated" devices are actually still in use. Google Inc (NASDAQ:GOOG) had offered as of 2012 Q3 an annual "run rate" of $8 billion in revenue for mobile search, advertising and Play revenue. Undoubtedly it's higher now, but it's unlikely to approach Apple Inc. (NASDAQ:AAPL)'s revenue from direct iPhone and iPad sales for the past 4 quarters: $122.2 billion.