Group M estimates ad revenues fell 12% last year for UK national newspaper brands. James Wildman, the incoming chief executive of Hearst UK and previously chief revenue officer of Trinity Mirror, said Ffitch had made a positive contribution to TMG. TMG and Trinity Mirror have collaborated on a number of advertising projects, including for Audi. Wildman said: "Robert is one of the media good guys. He is highly respected for his humanity and his integrity and his strategic approach to media."