The Company has committed to collect a bottle or can for every one that it sells by 2030, with 100% recyclability and zero waste. The new paper bottle prototype is being developed as part of a partnership between scientists at Coca‐Cola's Brussels Research and Development laboratories and The Paper Bottle Company (Paboco), a Danish startup supported by ALPLA and BillerudKorsnäs, in cooperation with Carlsberg, L'Oréal and The Absolut Company. The technology developed by Paboco is designed to create 100% recyclable bottles made of sustainably sourced wood with a bio-based material barrier suitable for liquid goods such as carbonated and still drinks, beauty products and more. The current prototype consists of a paper shell with a recyclable plastic lining and cap. Ultimately, the goal and objective of the project is to develop a bottle without the plastic liner that can be recycled as paper and the Company is excited about the potential for the technology and the opportunity to learn from this trial.