SAP, which operates in the Middle East, plans to consolidate CallidusCloud product assets within the SAP Hybris cloud portfolio, which is part of SAP's Cloud Business Group. Rob Enslin, Member of the Executive Board of SAP SE and President, SAP Cloud Business Group, said: "By connecting the front office to the back office and linking it to a digital core system, we are redefining CRM. With SAP Hybris solutions, we already have one of the most powerful customer experience suites on the market. "By enhancing our CRM with CallidusCloud, we are delivering on our strategy to provide an end-to-end intelligent customer experience suite. When you integrate the front office into SAP S/4HANA with SAP Cloud Platform, this is how CEOs are looking to run an intelligent digital business." Leslie Stretch, CEO, Callidus, said: "Winning in digital business means delivering the best possible customer experience.