The company presented a compelling picture of improving profitability at the Jefferies Global Consumer Conference in June, with gross profit as a percentage of Q1 sales coming in at 65.9% in 2013 to 58.7% in Q1 2012. Net loss per basic and diluted share also decreased from $0.25 to $0.09. This is a very competitive space, and Abercrombie & Fitch Co. (NYSE:ANF) competes against Aeropostale, The LTD 's Victoria's Secret PINK collection, Gap, The Buckle, and Urban Outfitters, Inc. (NA SDAQ: URBN ), to name a few. Failure is not an option with rival American Eagle diving 14% after disappointing. Abercrombie & Fitch Co. (NYSE:ANF) has made considerable progress on each brand's websites with direct to consumer representing 16% of total company sales and its database from social media, websites, mobile, and e-mail has over 10 million contacts. The company just launched an iPhone app for Abercrombie & Fitch Co. (NYSE:ANF) stores in its ongoing mobile commerce drive.