The Volkswagen Group will launch its first ever cross-brand communication campaign in the coming weeks and months to stimulate interest in finding out about electromobility. It will dis-tribute clear facts and transparent messages in a wide range of formats to counter myths that are still widely believed. One specific example of the awareness campaign is a special 12-page edition of the "Volkswagen Magazine" produced by Volkswagen Passenger Cars' product communications. It was circulated in November with a total print run of 1.2 million copies in weekly papers, industry magazines and through car dealers and seeks to refute common customer concerns with facts and arguments. The miniclip series "Battery ABC" produced by Volkswagen Group Technology and PowerCo SE, which is being aired on a number of social media channels, is intended to share basic fact-based knowledge across brands.