"I began my automotive career as a dealer, so I know first-hand what TradeRev can do to accelerate dealer-to-dealer sales," said Jim Hallett, chairman and CEO of KAR. "We want every dealer out there to know that when you use TradeRev, you're getting the full support, service and strength of KAR. We're working to make every tool, resource and insight available to help you sell and source your inventory smarter, faster and cheaper." This first wave of integrated product and service offerings includes free and/or heavily discounted transportation services, special floorplan financing credits and offerings, and full integration of TradeRev's mobile auction app with ADESA's physical, digital and online auction marketplaces. The goal is to provide TradeRev dealers a seamless, streamlined all-in-one auction solution they can launch, execute and complete via mobile phone.