Rumors of a Mybloglog acquisition first circulated in November when Yahoo! picked up Bix, another social media startup that can also help make Yahoo! users more active. Earlier this week, Yahoo! unveiled its new Go service, which makes mobile search easier for users who download a piece of Yahoo!'s software to their phones. OneSearch, part of the Go service, provides answers to inquiries immediately instead of forcing users to navigate through different pages as they might on a computer. Video, social media, and mobile devices were pinpointed by Yahoo! CEO Terry Semel during the company's last conference call in November as areas where the company can play a leading role. Yahoo! will roll out its new, heavily followed Panama advertising platform in 2007 in a push to close the amount of money it makes per search as compared to Google.