Tech Mahindra and AWS will collaborate to offer a comprehensive digital platform to sports organizations, offering use cases related to content and community engagement, customer data management and audience segmentation, and sports analytics, while delivering immersive stadium-to-home fan experiences by leveraging augmented reality and virtual reality (AR/ VR), and metaverse gamification. The cloud offering will also enable sports organizations to build and transform digital properties of sports teams and franchises and generate new revenue streams by developing new services and features tailored to audience needs. Tech Mahindra aims to deploy its sports cloud offering to enhance the digital capabilities of sports leagues, franchises, and organizations, providing immersive and personalized experiences to fans worldwide.