GE Healthcare caught our attention due to its position as a leading provider of medical technology, especially medical imaging technology, which will likely experience increasing demand over the next 10–15 years as we continue to experience the " silver tsunami " of aging Americans requiring an increasing level of healthcare. GE Healthcare has also experienced strong increase in international sales and touts a focus on innovation and new product development that will help it capture market share. The company also has a strong economic moat given the high switching costs healthcare providers would face, giving them some welcomed pricing power and a stronger economic moat.