Latex coatings or water emulsion coatings include various thermoplastic resin particles, covered by an emulsifier for keeping the particles separate in the liquid phase. Growing demand for paints and coatings containing low VOCs and implementation of stringent environment and health safety regulations related to VOC are projected to drive market growth. Characteristics such as low odor, and zero-VOC content make latex coatings especially suited for industrial maintenance applications. "In 2013, our revenue from eco-premium solutions – including low and zero-VOC products – was almost $5 billion, or 24 percent of our total revenue," said André Veneman, corporate director for sustainability & HSE at AkzoNobel. "Eco-premium solutions are a fundamental driver of our strategy for creating more value from fewer resources and we continue to measure the proportion of revenue that they generate. Our 2015 target is to achieve 30 percent of revenue from eco-premium solutions."