Confectionery brand Chewits is shaking up its offering with a new product called Chewits Jewels. Combining the softness of a gummy sweet with the chewiness of a classic Chewit, the pyramid-shaped, sugar-dusted chews are Chewits' first soft gummies. The Cloetta-owned brand noted that the Jewels have also been developed to comply with the government's HFSS regulations. Available in both Fruity and Xtreme Sour varieties, Chewits Jewels will be the brand's new flagship product, launched with the backing of a multichannel marketing campaign touting the product as "Chewier than real jewels. Tastier, too."