However, the vehicle must have been financed of leased by Genesis Finance. More importantly, Genesis Cares Job Loss Protection provides up to 6 months of payment relief for customers who lose their job this year after purchasing a new Genesis vehicle between March 14 and April 30, 2020. The 2009 campaign scored points for the brand, building customer loyalty which helped to strengthen sales after the recession. "We understand the extreme uncertainty created by the coronavirus and the anxiety experienced by our customers, and wanted to tap into Hyundai's legacy of having people's back," said Jose Munoz, COO, Hyundai Motor Company & President and CEO, Hyundai Motor North America. "Bringing back the job loss protection program in this unprecedented time will allow our customers to have one less thing to worry about if something unexpected happens to their employment status." First SUV in Genesis range targeted at North American market