This anticipation of early financial benefits underscores a robust future outlook for the doughnut maker. Krispy Kreme's stock had previously skyrocketed by 40% in a single day back in March when the McDonald's deal was first announced. However, the stock has since retraced, trading below its pre-announcement levels. Truist attributes this to investor skepticism regarding the forecasted benefits amidst a broader consumer shift toward healthier eating habits. Moreover, the McDonald's partnership could help solidify Krispy Kreme's status as a national brand, moving beyond its current perception as a primarily Southern brand despite its presence in 41 states. This expanded recognition could pave the way for entry into national grocery and mass merchandise stores. The analysts proposed a more conservative approach to the forecast, suggesting that even if the incremental revenue from the McDonald's partnership is only 50%-75% of the projected figures, Krispy Kreme would still achieve significant revenue growth.