Brita will provide the campus with complimentary Brita products such as reusable bottles, as well as significant sponsorship to campus groups that support campus sustainability goals and champion healthy living. Brita products will also be sold at a variety of campus outlets. Ed Huber, general manager of Brita, said, "The fact that the Brita brand can play an important role in advancing a goal like this is exciting and a bit humbling – and speaks to the shared values between our two organizations. If, together, we can make the students and campus a little healthier, we'll have accomplished something really important." The partnership kicks off with the start of the 2016-2017 academic year. Details of the partnership include: "Cal Zero Waste is truly excited to partner with Brita in helping our campus advance our innovative "Refills not Landfills" program," said Lin King, manager of Cal Zero Waste.