Second, the company is focused on accelerated cost savings and efficiency projects with savings directed for further brand development. Depending upon the opportunities in 2018, management has reiterated its gross margin expansion target, which is likely to grow on an average of one percentage point every year, through 2019. Thirdly, management remains committed to long-term product innovations and maximizing the shareholder value. Boston Beer also remains optimistic about the craft beer and cider categories, going forward.