Did you know that this business approach was first invented by Rajesh Khanna? Even before superstars like Shah Rukh Khan, Salman Khan, Ajay Devgn, and Akshay Kumar who became producers, Rajesh Khanna thought of this idea first for his film Anand (1971). Instead of charging for his acting, he secured the distribution rights for Anand under his company, Shaktiraj Films. And it turned out to be his genius decision as he ended up earning ten times more than his usual acting fees, all thanks to Anand's incredible success.