The conversion has started already, with their 1 liter and 1.5 liter still water sizes being made with 100 percent recycled plastic. The brand is also expanding How2Recycle labels across all of its packaging, to remind consumers to empty the bottle, replace the cap and recycle. Also in June, natural mineral water brand Valvert in Belgium launched its bottle made entirely from rPET, a first for Nestlé in Europe. In addition to packaging innovations, Nestlé Waters North America also supports recycling infrastructure through investments with organizations like the Closed Loop Fund to help increase recycling capabilities throughout the US. Other global players are engaging with the move towards rPET, which has become a common goal in the drive towards a circular economy style model for plastics. Evian teamed up with recycling advocates RECOUP to supply the Wimbledon 2019 tennis championship with bottled water packaged in 100 percent rPET plastic.