PepsiCo will become the exclusive non-alcoholic beverage and salty snack partner across various MSG properties, including New York's Madison Square Garden, the Hulu Theater at Madison Square Garden, Radio City Music Hall and the Beacon Theatre; the Forum in Inglewood, Calif.; The Chicago Theatre; and select TAO Group entertainment dining and nightlife venues. PepsiCo also will become an official partner of MSG's legendary sports franchises the New York Knicks (NBA), New York Rangers (NHL) and Westchester Knicks ; the Christmas Spectacular Starring the Radio City Rockettes ; and Counter Logic Gaming, one of the leading North American esports organizations. "We are pleased to welcome PepsiCo to The Madison Square Garden Company," said James Dolan, Executive Chairman and Chief Executive Officer, The Madison Square Garden Company.