The power battle first became public in April 2024, when HYBE launched an internal audit for ADOR over suspicions that they were attempting to seize control of the K-Pop agency. However, no names were mentioned. But after the news leaked, ADOR CEO Min Hee Jin issued a statement, stating that HYBE is trying to undermine NewJeans' success. She further accused HYBE and its other subsidiary Belift Lab of copying "makeup, costumes, choreography, photos, videos and event appearances" of NJ for their new girl group ILLIT.