Consumers are aware that the company services student loans. The website may be experiencing an increase in traffic as student loan holders continue to weigh their future options. The company already downgraded its full-year guidance following President Joe Biden's extension of the student loan moratorium. But there is a lot of debate regarding what will happen next. My guess is that consumers are flocking to the company's website because they realize that the moratorium is nearing an end. They want to know what kind of options SoFi Technologies could possibly provide. That is one possible explanation anyway. There is plenty of upside in the stock. The average consensus target stock price is $14.41. But investors have no idea what will happen with student loans and that directly effects the potential of SOFI stock. With President Biden stating that some form of student loan forgiveness is likely in the next few weeks, it becomes very difficult to project company revenues for SoFi.