Fumihide Tomizawa, SoftBank's chief Executive officer in the robot division said, "We could enter the robot business for industrial use in the mid or long term," however the dream remains the same. Masayoshi Son, chief executive officer of SoftBank envisioned Pepper to help turn society away from the fear of robots, to a society where we coexist. One way to help that dream of coexistence become a reality, is to take Pepper from the business world, and bring it to the home.