The initiative currently covers a selection of over 550 key products highlighted with dedicated labels representing at least one of seven sustainability criteria – plastic free, vegan, recyclable, reusable, refillable, palm oil free, supporting local communities. The specific assortment of each operation is defined by the local teams to best meet individual customer requirements. The initiative builds on the close collaboration with currently 13 brand partners, with whom products fulfilling the selection criteria have been identified. First assessments on sales volumes compared to sales of the same products before the dedicated labelling show a high acceptance level. Dufry will continue to monitor customer response to this new service and accordingly further extend the range of suppliers and products included.