Its solutions or "spaces" include the Employee Engagement Spaces and the Customer Engagement Spaces, which extends what was once Talisma's multichannel customer service footprint to the social space. You can read more about it here. I'm wondering whether the company will now give Jive a run for its money. Oracle announced its CRM On Demand Release 18 at Oracle OpenWorld 2010, which integrates Oracle's Market2Lead acquisition, made in May of this year. It basically adds full marketing automation capabilities to the product suite and unifies the end-to-end life-cycle management of leads. It's a hole that needed to be plugged and is attractively priced for adoption. I did see lots of social CRM capabilities at Oracle OpenWorld, from managing conversations across channels that include social ones, a universal customer record that includes both traditional and social interactions, capabilities for monitoring a customer's lifetime value based on his social influence etc.