In his opening statement at Sony's E3 press conference, Sony Computer Entertainment America president and COO Kaz Hirai reminisced about the decade since the PlayStation's debut at the 1995 E3. During that period, Sony has shipped 170 million units of hardware, including 71 million PlayStation 2s. He highlighted the fact Sony will ship 14.1 million PlayStation 2s this year, "more than our competitors' consoles in their entire life cycle."