"We are decreasing uberGO prices by up to 22 percent making our service even more affordable for you to get where you need to go. But it's also important to note that with increased demand drivers get busier as well," it added. More demand increases driver efficiency on the road, resulting in more trips per hour, and less idle time while driving on Uber, it said. "With even more affordable fares, we believe Uber can be a viable alternative to people driving their own cars with all the hassle and cost that parking brings," it said. Bengaluru-based rival Ola had recently launched Micro, its affordable prices service, offering rides at about Rs 6 per km. It had said it may soon overtake rival Uber in terms of number of rides. Ola had said Micro alone, in its first three weeks since the launch, crossed the daily bookings that Ola as a platform did in three years and is estimated to be well over 50 percent the size of competition in such a short span of time.