Many investors have shied away from Atlassian because of competition from heavy hitters like Monday.com and Asana. That said, Atlassian stands out. It operates in three product segments: development operations, IT service management, and team management. Most work management platforms focus on one of these spaces, which gives Atlassian an edge: It can be the one product that an enterprise uses across its entire business rather than having one for marketing teams, another for IT, and a third for developers.