Reporting to Splash Beverage Group President, Bill Meissner, Allred will become a key member of the Splash leadership team and be responsible for leading the sales organization, driving sales initiatives through Splash's growing distribution network and building the size of our national retail-chain customer base. Prior to joining Splash Beverage Group, Allred was employed by Anheuser-Busch InBev where he held several senior-level sales roles since beginning his career there more than 20 years ago. Most recently, Allred was Senior Sales Director of AB InBev with oversight of InBev's largest convenience store customer, 7-Eleven, and the team of 30 which serviced this customer.