Plus, Avery Dennison recently announced its metallized films with AD CleanFlake technology have been recognized by the Association of Plastic Recyclers (APR) for HDPE and PET recycling. "We are the first to be recognized for offering a portfolio of metallized label solutions capable of working with the recycling systems to enable rigid plastic recycling," explains Wilkinson. While Avery Dennison has long been a proponent of sustainability, there has been significant demand from the entire supply chain, including brands and consumers, to offer environmentally friendly products. The recyclability of these products is a critical factor for many consumers nowadays when selecting a brand. "In an effort to meet upcoming EPR and PCR legislation, there has been a strong push by the decoration industry to include bio-based and PCR content in their raw materials," comments Wilkinson. "We have seen a lot of interest in our PCW facestocks, and we continue to look at opportunities to expand our collection."