In a first-of-its-kind partnership, the popular TikTok sensation leads one of the brand's digital campaigns, unveiling an exclusive Loco Rewards App menu item COSTA MESA, Calif., Aug. 12, 2024 (GLOBE NEWSWIRE) -- El Pollo Loco (Nasdaq: LOCO ), the nation's leading fire-grilled chicken chain, has announced an exciting partnership with content creator Yuri Lamasbella. Following successful collaborations, El Pollo Loco has appointed her as its first-ever Kreative Director for the Double Chopped Salads campaign launch. In this role, the TikTok star brought her fresh, unique creativity and expertise to create a dynamic campaign for the brand's Double Chopped Salads. This initiative demonstrates the brand's commitment to expanding its better-for-you menu offerings and marks the first time it has created a digitally exclusive menu item for collaboration.