"We want to proactively apply a similar innovation strategy there," Buberl said. Buberl said the reorganization will foster increased cross-pollination of ideas, as well as drive cost savings that will be reinvested in innovation. For the pest management market, BASF's four-pillar promise is to: "Having these businesses come together as one strengthens BASF and its commitment to the specialty markets, and the acquisition of Becker Underwood, underscores a continued commitment and investment to grow," said Nevin McDougall, senior vice president, North America for BASF Crop Protection. "The new SPD unit will be built to last for the long term, while meeting the needs of customers in these markets."