She first held the role when the company was formed in 2004 and served until 2011. Cameron then came back in 2014 to help revive stagnant sales and led the $25.9 billion acquisition of Lorillard, owner of the Newport menthol cigarette brand. "Yes, I really am retiring as CEO this time, and I've assured my husband there will be no round three," Cameron said on a conference call with analysts. Prior Experience at PepsiCo Before joining Reynolds as chief commercial officer in 2014, Crew was president of PepsiCo Inc.'s North America Nutrition business. Prior to PepsiCo, Crew worked at Mars Inc., Nestle SA and Kraft Foods Inc. She served in the U.S. Army from 1993 to 1997. Reynolds also reported third-quarter earnings that trailed analysts' estimates on Wednesday. Profit was 61 cents per share, excluding some items, the company in a statement. Analysts estimated 64 cents, on average. Sales excluding excise taxes rose 1.4% to $3.21 billion, trailing analysts' $3.31 billion average projection.