The CEO and Managing Director of Tabcorp, Adam Rytenskild, explained that the company was under a transformation, with a clear strategy and ambition to expand its share in the digital market. Mr Rytenskild further described Dabble Sports as one of the most unique and innovative betting brands, so an investment made by Tabcorp in the operator would perfectly fit its transformation agenda. The Australian gambling giant's stake in Dabble would provide it with exposure to innovative product capability, as well as to a younger customer base.