Sales at furniture and home furnishing stores fell nearly 3% in the first five months of the year, compared with the same period the year before, according to data from the Commerce Department, which is not adjusted for inflation. "Opportunities like this come up once in a while, and they come up sometimes when times are tough," Johnson said. "Will the category still be tough in the short to medium term? I think so, but I think getting all these new customers and rebranding helps us cut through some of that headwind." During the integration process, Overstock is planning to hire workers with marketing, merchandising and technology expertise. The company has been trying to recruit former Bed Bath & Beyond employees. As for the fate of Bed Bath & Beyond's famed 20% coupon? "We'll always be a couponer; we'll always do the site sales," Johnson said. "Whether we run at 20% as frequently as Bed Bath did — probably not. But it'll be there for the beginning."