Adani's founder, Gautam Adani, personally hailed the Science Museum exhibition in a post on X, the social media site formerly known as Twitter. "This landmark gallery will showcase the scientific vision of a sustainable future, powered by renewables and low carbon technologies," said the businessman, who is worth a reported $100 billion (£79.3 billion). A post on Fossil Free Now's Instagram account advertising the protest ahead of Saturday described Adani as "a coal producer, human rights abuser, weapons manufacturer" and claims the company "sponsors" ethnic repression in Gaza, Myanmar and India, without providing evidence.