Enhancing the client experience remains a top priority for Stitch Fix. The company has introduced more dynamic and personalized interactions, such as increasing the number of items in each fix, improving discounting strategies and refining the onboarding process. These initiatives have already shown promising results, with higher average order values and improved retention metrics, signaling strong client satisfaction and loyalty. The launch of Stitch Fix Freestyle has created a distinct shopping experience, enabling customers to discover and purchase curated items based on their style preferences, fit and size, without requiring a Fix first.