And as SH Hotels & Resorts looks to the future, it remains devoted to its principles of sustainability. With a drive toward substantially reducing CO2 emissions and achieving zero-waste operations, the company is not only expanding its footprint but also its impact. "We've ignited a wave of responsibility in luxury hospitality," says Sternlicht. "Our growth strategy is intertwined with our commitment to the planet, and this is just the beginning. As we expand, we continue to redefine the narrative of what it means to travel consciously."