The center will feature an updated design that will enable Equinix to expand its capacity and support the increased power and cooling demands of customers. Equinix intends to open the new center for customers in early 2007. "Demand and pricing trends in these markets make new green field builds financially attractive for Equinix again," said Peter Van Camp, CEO of Equinix. "Today's announcement is a continuation of our ongoing expansion program to enable us to grow the company with the potential to generate annual revenues of $500 million over time." Equinix is considering several partnering and financing options for the Chicago site, including a phased build-out as demand emerges. The purchase followed a nationwide demand study Equinix conducted in 2005, and is designed to build on the company's success with the Equinix Financial eXchange, which offers mission-critical hosting and data solutions for Chicago financial service providers.