Zynga Inc (NASDAQ:ZNGA) faltered after its initial public offering while it remained chained to Facebook Inc (NASDAQ:FB) and focused on real money gambling. Since Mattrick took over the company as looked as though it could go either way: a return to prominence or a total fall from relevance. These releases may prove the catalyst either way as the company looks to shift to in-app purchases and advertising that has benefit like King, the creator of Candy Crush Saga.