By Gayani Perera Reckitt Benckiser (RB) is a multinational company based in the United Kingdom and a global success story; a world leader in the global household, health and personal care sectors. RB operates in no fewer than 60 countries, while their brands are sold across 180. RB considers their people as the power behind its success and it's led by their Powerbrands - big brand names like Vanish, Dettol, Gaviscon, Strepsils and Veet that aim to achieve global market leadership. Through them they've become No.1 in the vast majority of markets and categories in which they compete. Backing up the Powerbrands is a great portfolio of local hero brands. In Sri Lanka Reckitt Benckiser is well known for popular products such as Dettol, Harpic, Lysol, Mortein, Air Wick, Colmans and Mansion etc.