Apart from expanding its sales force and distribution network in India, Apple Inc. (NASDAQ:AAPL) is also focusing on advertising campaigns along with combined efforts from its distribution partners). In fact, Redington (one of its distribution partners) noted that Apple Inc. (NASDAQ:AAPL) had reimbursed it the cost of a full-page newspaper advertisement through higher margin on iPhones. One of the main issues with iPhone adoption in India has been related to the high cost of the iPhone models.