The Wal-Mart ad's on-screen text touts Wal-Mart's commitment to put "$250 billion to work to help create new manufacturing jobs in America" over the next decade. Reuters reported last September that "In many cases, Wal-Mart's suppliers had already decided to produce in the United States, as rising wages in China and other emerging economies, along with increased labor productivity and flexibility back home, eroded the allure of offshore production." Rowe and Wal-Mart did not respond to Wednesday inquiries.