The company also announced that it would no longer use leather in its new bands for Apple Watches, or for phone cases due to the high carbon footprint from the cattle industry. Instead, the company is using a material made from almost 70% recycled content that it's calling FineWoven. Their sustainability message came with a skit in which Apple employees and CEO Tim Cook explained to Octavia Spencer, who plays Mother Nature, that the company is on track for all of its products to be carbon neutral by 2030.