"With this collaborative approach, we can gather the experience we need to find out which solutions designed to promote a circular economy are sensible and workable," says Iain Holding, general manager of Beiersdorf Germany/Switzerland. Beiersdorf signed the "Global Plastic Pledge" in May 2020 and stated that all of its packaging would be refillable, reusable or recyclable by 2025. Furthermore, the company aims to increase the percentage of recycled material in its plastic packaging to 30% and cut the quantity of virgin, petroleum-based plastic used by 50%. By the end of 2020, Beiersdorf will also switch 90% of all PET bottles in Europe to recycled plastic (rPET).