Coca-Cola gained market share in the sparkling category for the 2nd quarter of 2014 in North America. Despite gaining market share, sparkling volume was flat. Still beverage volume increased 1%. Coca-Cola's still portfolio has either held or grown market share for 17 consecutive quarters. Not only does Coca-Cola North American have dominant sparkling brands, they have dominant still brands as well. The future for Coca-Cola's North American growth lies in its ability to expand its current still brands and acquire new brands.