Since taking the reins, Ford has reduced complexity by "up to 80 percent" on "some" models. "You can imagine what that means to the cost structure worldwide," he told the analysts, who tend to prefer hard numbers to vague assurances. Still, Mulally confidently predicted– well "hopes"– his employer will equip 500k vehicles per year with EcoBoost engines by 2013. "It's absolutely going to be a competitive advantage," Mulally asserted. Meanwhile, FoMoCo's CEO conceded that "Ford's market share in trucks and sport utility vehicles has slipped recently, which he attributed to competition." So now you tell us.