Andrea can help a lot in this transition, given his extensive experience in entrepreneurial companies such as Luxottica, Eataly, and Lvmh», Luca Solca, senior research analyst, global luxury goods at Bernstein, clarified. «We believe this change will be viewed positively by the market, as it brings solid professional experience to the Group while reducing succession risks and is the culmination of a series of changes within the company aimed at ensuring the Group's sustainable growth. As stated in the press release, this is a step to facilitate the succession of Lorenzo Bertelli, the Group's future leader», UBS analyst Susy Tibaldi echoed. Last but not least, the Milan-based company announced that Gianfranco D'Attis will take over as ceo of the Prada brand from January 2, 2023.