Last week, Evercore ISI analyst Mark Mahaney reiterated a Buy rating on Meta Platforms and a $350 price target, implying 73.20% upside potential to current levels. According to the analyst, the dramatic rise of TikTok as a competing digital media is one of the biggest headwinds, which most investors believe poses a significant threat to Facebook. However, the analyst believes the issue is priced into FB shares, currently trading with a price-to-earnings multiple of 13.