"Our shared vision makes ABG the ideal strategic partner to help unlock the full potential of my brand and business. I'm incredibly grateful for the support I have received in my business career and proud of what our team has achieved. I'm excited for the next chapter." The partnership with David Beckham marks a definitive step in ABG's global strategy to expand its corporate footprint, launch new business verticals and drive growth in key territories, including EMEA and APAC. As part of this next phase, ABG officially opens its European headquarters in London. The office will house the David Beckham team, who have been welcomed into the ABG family. ABG also becomes the largest shareholder in Studio 99, an integrated creative and production studio co-founded by Beckham in 2019.