Speaking about the acquisition, Pawan Goenka, Executive Director, Mahindra and Mahindra had said, "The coming together of Mahindra and Peugeot is a win-win for the two wheeler business of both companies. Mahindra would offer access to the Indian market, mass market product technology and competence in marketing while Peugeot brings premium range, a strong European footprint, and a globally recognized brand. This partnership will enable both MTWL and PMTC to speed their international expansion by driving synergies and leveraging respective strengths of both parties.,