DEMETO and The Coca-Cola Company share a common interest in closing the loop of the Plastics Circular Economy. As one of the largest beverage producers worldwide, The Coca-Cola Company relies on PET in various applications, from transport to packaging, and has been long been recognized as an industry leader in supporting and enabling PET recycling. Maria Luisa Polli, Technical Director, Coca-Cola Central and Eastern Europe said: "Consumers around the world expect companies like ours to be leaders and help make a litter-free world possible. Through our 'World Without Waste' vision, we are investing to help make the world's packaging waste problem a thing of the past. We will do this through a renewed focus on the entire packaging lifecycle – from how bottles and cans are designed and made, to how they're recycled and repurposed. Producing PET from recycled plastic in a sustainable and profitable way is an important step forward.