"Betgenius is a market leader within sports data as well as having a first-class risk and trading management solution, and I am delighted that they have chosen GiG as their partner to create a sportsbook and platform solution," said Gaming Innovation Group chief executive Richard Brown. "Combined we will offer a highly competitive offering to the market, already proven by the signing of a Heads of Terms with a major operator. The partnership will also further improve operational efficiency within our Sports segment." GiG added that the partnership, which is expected to be fully operational by the end of September, will reduce its operating expenses within Sports Betting Services while significantly enhancing product and service offering combined with increased cost efficiencies and scalability. Jack Davison, chief commercial officer at Betgenius parent Genius Sports Group, commented: "The Betgenius-GiG partnership is highly complementary for a number of reasons.