December's Christmas shopping period is the most important of the year for toy companies, many of which make about half their annual sales in the weeks before the holiday. According to data from Circana cited by The Wall Street Journal, U.S. toy sales in November were down 10% year-on-year. Hasbro is predicting its own 2023 sales will finish 15% below last year's totals. Since taking over, Cocks has focused on steadying the ship at Hasbro, which included selling off its eOne production business and launching Hasbro Entertainment to continue working with its remaining brands.