I think Ben is probably right. And the good news is, they are now having a conversation with that end in mind, versus it randomly happening." Those execs include George Cheeks, president and CEO of CBS and chief content officer of news and sports at Paramount+, Maria Kyriacou, who has served as Paramount's president of Australia, Canada, Israel and the U.K. but is now overseeing all of Paramount's internationally originated scripted content and its four free-to-air networks outside the U.S., and Dario Turovelzky, who is leading Paramount's scripted content from Latin America along with Telefe and Chilevision, reporting to Kyriacou.