Pernod Ricard launched its 'Drink More Water' campaign in South Korea, the latest in a series of initiatives to promote the importance of responsible drinking. This year's campaign teams up with one of the country's leading youth organisations to prevent binge drinking and promote responsible drinking when consuming alcohol. Environmental In Australia, Asahi, Coca-Cola Europacific Partners and Kirin -owned Lion's recycling partnership, the Victorian container deposit scheme, has announced a launch date of 1 November. The project will help create a circular economy for beverage containers, thereby reducing litter. Kirin also announced plans to introduce photovoltaic solar power generation at its Shonan facility in Japan next year. The move is predicted to reduce the plant's Scope 4 greenhouse gas emissions by 560 tons annually.