Ultimately, sports programming is extremely valuable to the studios, who are spending billions a year on the rights to broadcast it, and Fubo is reliant on those companies selling on that content to them, to then sell on to their customers, but the entire cable/streaming television model has changed so much in the past decade, it's hard to see how in the long term, Fubo TV will be able to compete with the studios going direct to the consumer, cutting out the middle companies like Fubo.