State media, which typically reports along lines sanctioned by the government, has gone after Apple as far back as 2013, when Chief Executive Officer Tim Cook was forced to apologize after state broadcaster CCTV criticized the firm's customer service standards. A year later, the same outlet accused the iPhone of posing security risks. In 2017, Beijing investigated antitrust complaints relating to Apple's dominant smartphone position. In between, pressure from regulators also forced Apple to shut down key services like iTunes Movies and iBooks — which remain down.