For the first time, Macy's is partnering with the Association for the Visually Impaired and inviting customers to participate in Macy's 11th annual national "Shop For A Cause" charity shopping event, taking place Friday, Aug. 26 through Sunday, Aug. 28, 2016. Customers can begin purchasing shopping passes from AVI now. Macy's "Shop For A Cause" is a unique shopping event dedicated to supporting local nonprofit organizations' fundraising efforts. Formerly a one-day initiative, this year Macy's has extended "Shop For A Cause" to a weekend-long event. Since 2006, the program has helped raise tens of millions of dollars for charities throughout the country, and more than 5,000 charities signed up to participate last year.