Senator Cynthia Villar was one of the special guests of the launch event. She was joined by Horia Adrian, president and CEO of Holcim Philippines; Magali Anderson, Holcim chief sustainability and innovation officer; Dr. Deo Onda, deputy director for research at UP's Marine Science Institute; Zoe Sibala, SVP and chief sustainability office of Holcim Philippines, and Edelio Bermejo, Holcim head of global R&D and innovation. Senator Cynthia Villar (center) was the guest of honor during the launch. She was joined by Holcim executives led by Holcim Philippines president and CEO Horia Adrian.