Target's private labels focus on its most profitable apparel and home categories and include the kids clothing line Cat & Jack, the kids bedding and home collection line of more than 1,200 pieces of furniture (including 12 themes) Pillowfort, the baby brand Cloud Island, women's apparel brand A New Day, menswear line Goodfellow & Co ., homewares brand Project 62, athleisure brand Joy Lab and home and lifestyle brand Hearthand Hand with Magnolia. Cat & Jack, which has been around the longest, racked up $2 billion in sales in its very first year since launch. With eight of the twelve already launched, Target will see the effect in the holidays and through 2018, when we'll know more about how they did.