This marks the beginning of an accelerated go-to-market strategy, launching new market-leading advancements now and into the future." The relaunch announcement is timed with a major product update, which offers powerful new functionality for brands and their agency partners. "Selligent Marketing Cloud offers a market-leading solution for brands, and is well positioned to overtake outdated and disjointed marketing cloud offerings," said Rich Lawson, Selligent Marketing Cloud's Chairman and CEO of HGGC, the company's principle investor. "The highly experienced new leadership team and the significant advancements of the new product release is a recipe for extreme growth. Brands are looking for a partner that understands marketing automation deeply and focuses on consumer insights the way that they do - Selligent Marketing Cloud is their answer."