The Cheesecake Factory Inc. has received the platinum award in casual dining from Restaurants & Institutions magazine. The publication asked more than 3,100 consumers to rate nearly 120 chain restaurants in its annual Consumers' Choice in Chains survey. Eight customer satisfaction attributes were considered: food quality, menu variety, value, service, atmosphere, cleanliness, reputation and convenience. "We are delighted to once again receive the platinum award in the Consumers' Choice in Chains survey," said David Overton, Cheesecake Factory Inc. chairman and CEO. "We strive to provide our guests with an exceptional experience and receiving the top overall score in casual dining in a survey voted on by consumers tells us that our brand strategy is as relevant today as it was when our first restaurant opened 30 years ago." This is the 28th year Restaurants & Institutions has presented this award. Cheesecake Factory, headquartered in Calabasas Hills, has 33,000 staff members across the country.