The pre-existing on-site display ads format connects custom audiences with relevant brand messages on the Asos e-commerce site and mobile app, while an off-site ads initiative will expand ad targeting across thousands of premium publisher sites and connected TV. Leveraging Criteo's solutions, the Asos Media Group (AMG) retail media network will scale campaign volume and resulting advertising revenue, while extending its rich advertising offering across channels including social media, targeted email and app push notifications. The partnership is designed to offer advertisers improved targeting and measurement capabilities. Criteo will also support AMG's sales efforts to brands and agencies in key markets. Asos is initially rolling out the integrated targeting advertising platform in the U.K., U.S., France and Germany, before expanding to all global territories Asos operates in.