Bjorn Annwall has been a member of the executive management team at Volvo Cars since joining the company in 2015. He has been Head of the EMEA region since 2019, during which time Volvo Cars has markedly increased its market share in the region thanks to strong plug-in hybrid and pure electric sales. These cars now constitute 40 per cent of sales in the region, and the company has also started a move to online sales, together with its retail partners.