Finley moved to Converse after an 18-year career at Nike (owner of Converse) where she held a range of communications positions touching nearly every aspect of the business. She directed strategic communications for Nike's Olympics initiatives, served as Communications Director for the organization's business in Central and Eastern Europe, and led communications for Nike' s Emerging Markets efforts across Central and South America, Africa, Asia, Australia and New Zealand. Finley also served as Integrated Communications Director for the Nike Foundation, where she led advocacy programs supporting girls in developing countries across Africa, India and South America, enhancing the company's investment strategy within international communities.