Starbucks' rewards programs, centered on the regular use of digital cards, are crucial to its revenue. During a Q4 2021 earnings call, executives said that more than 50 percent of company-owned stores' revenues were generated by customers who had earned or used rewards points in the last 90 days. The company expected nearly $3 billion in funds to be loaded onto Starbucks cards that holiday season. This post was updated at 3:45 pm ET on January 5 to note the WCPC's top sponsor, add context to a claim of state revenue, and add statements from spokespeople for both Starbucks and the Washington Hospitality Association.