Analysts say that Yamaha Marine Group, which had 1991 revenue of $300 million, has also been able to grow by offering its network of dealers and boat builders volume discounts on outboard motors and supporting those discounts with marketing dollars available on the local level. For example, the company has awarded $1,000 each to winners of fishing tournaments in what it calls its Unique Angler Program, thus promoting not only its products but also local dealerships.