Last week (Jan. 28), Walmart renamed its media operations from Walmart Media Group to Walmart Connect. The retailer said the new name reflects its capacity to connect its 150 million weekly shoppers and advertisers, according to an announcement. Also last week, Walmart announced a plan to roll out more fulfillment centers at local stores to better serve online buyers, which could be "a compact, modular warehouse built within, or added to, a store." "Our customers love the speed and convenience of pickup and delivery, and we're committed to finding faster ways to serve them," Tom Ward, Walmart's senior vice president of customer product, said in a news release. Walmart said that in 2020, its media group increased "net new advertisers by more than 40 percent" while demonstrating to companies their return on advertising spend.