With the housing market still on the fritz and seller frustration mounting over the lack of buyers in the market, sellers will turn to companies like Zillow as their one-stop shop for real estate solutions. Investor Sentiment It hasn't been smooth sailing or a seller's market. With never-before seen real estate on their balance sheet and a continued slow down in the U.S. housing market, Zillow has had to deal with mounted inventory, longer times on-market and competition from a growing number of properties for sale. To make matters worse, throughout 2018, investors were undecided about their strategy, and rightfully so. In the long term, real estate values can appreciate, leading to high returns. However, there has been ongoing drag, especially as stock prices tumbled after the company's revenue forecast missed even the lowest analyst estimate in Q2, causing many to question the company's launch into the iBuying market.