Cinemark, meanwhile, has plans to add more XD and D-Box auditoriums in addition to further embracing laser projection. Says Gamble: "To ensure that our sight, sound, and content management capabilities remain best in class, we have continued moving forward with the plans we announced back in 2019 to convert our entire global circuit to Cinionic laser projectors. This transition will elevate our Cinemark moviegoing experience even further by delivering more vivid colors, sharper focus, and brighter on-screen imagery to showcase the incredible film content that is on the horizon as optimally as possible. While doing so, we will also derive meaningful cost savings and environmental benefits associated with laser projection."