But the plaintiffs argued that the software locked people into using iPods and allowed Apple to overcharge for the devices. Plaintiffs were seeking $350 million in damages, which could have been tripled if the jury found Apple violated antitrust laws. While disputing the plaintiffs' calculations, Apple also argued that the iTunes software update was a legitimate product improvement, with a variety of consumer-friendly features. Rogers told the jurors that legitimate improvements are allowed under antitrust law, regardless of their effect on competitors.