Procter & Gamble established consumer and shareowner value creation as its top priority, P&G chairman, president and CEO A.G. Lafley told the company's shareowners at the 2013 edition of the company's annual meeting in Cincinnati. In a review of the business over the past year, Lafley said P&G had met or exceeded its key financial commitments, including organic sales growth, core earnings per share and free cash flow productivity. The company returned $12.5 billion in cash to shareowners. However, he emphasized that it can do better. Lafley explained that P&G has established four areas to improve performance—value creation for consumers and shareowners, productivity and innovation, significant improvements to operating discipline and investments in research and development and go-to-market capabilities.