Mr. Samir Kakkar, Sales Director, Group Legrand India launches its 17th experiential centre, Innoval in GoaInnoval is Legrands global brand of product showcases. The name Innoval reflects Legrands brand value of developing a range of innovative products (Valley of Innovation). The narrative Innoval is based on the concept of Source to End Usage, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely – User Interface, Energy Distribution, Digital infrastructure, and Cable Management. The design approach is based on the concept of Designeering. It has all the technicalities of engineering but is put forth in an intuitive and easy to understand communication system.