These newcomers would also be wise to learn another lesson from Insulet as they better not screw up because the insulin pump market may be a big business but it's a small and very vocal community. Insulet came to market with lots of buzz as pumpers where excited by the opportunity to become wireless. Unfortunately for Insulet quality issues plagued the system with pod failures reaching an unacceptable rate, this cost the company dearly as word spread that while it's nice to be wireless, it sucks when your system keeps failing. One just might think the company would have learned from this experience but according to field reports failure rates remain high and as such continues to hurt pod sales.