This contributes to reductions in global greenhouse gas (GHG) emissions and engages directly into core development strategy within SAP's programme for circular economy. The project has already delivered its first prototype using data from BrewDog, Coca-Cola European Partners and DS Smith. The prototype has ingested, normalised and analysed data on commercial, industrial, and post-consumer waste to generate a WasteMap that demonstrates producer responsibility and enhances environmental, social, and corporate governance (ESG) reporting on resources, materials, and waste. "As part of our net zero carbon plan we are driving waste out of our business and finding ways to maximise the use of by-products and packaging," Martin Dickie, co-founder at BrewDog, says. "Measuring carbon impact across our supply chains is also vital – including that of our brewery, distribution and retail waste. The starting point is understanding what happens to the material that is handled by our recycling and waste management partners.