However, things changed significantly over the past couple of years as Village Farms International made a strategic shift to diversify into a higher-margin, high-growth cannabis business. Entering into a joint partnership known as Pure Sunfarms with Emerald Health Therapeutics ( EMHT.F ), Village Farms provided its experienced growing staff and sophisticated greenhouse equipment to the venture, while Emerald Health contributed $20 million in cash, cannabis industry expertise, and licensing assistance.