Talking about the launch, James Varghese, Events head, Mahindra & Mahindra Automotive Sector said, "It was one of its kind launch, which created a benchmark in the auto industry, Mantra was able to create the impact in the minds of the audience which will last for a long time. Since the day Mantra had presented the idea, we were very sure the Team Mantra will be able to create the desired impact needed for such kind of launch. Everybody right from the internal audience which are top management at M&M and also media at large were zapped to see the launch event right from content to unveiling."