Ralph Lauren's new Polo line for women presented its Spring '15 collection during New York Fashion Week in a revolutionary runway event : a water-screen projection that towered above Manhattan's Central Park, fusing fashion, art and technology. The event also celebrated the grand opening of the Polo flagship store on Fifth Avenue. Ralph Lauren Polo models – appearing like beautiful mirages using four-story-tall holographic effects – wore outfits embracing the eclectic spirit of the brand, mixing the edge of New York and Paris, and the sunset colors and patterns of the Adirondacks. They were framed by a perfect cityscape that paid homage to New York landmarks, such as the Brooklyn Bridge and the High Line, complementing the downtown sensibility that inspires this new brand.