Many investors remember GoPro ( GPRO 0.65% ) as a failed company. It was a popular stock around its initial public offering (IPO) in 2014, reaching close to $100 a share before crashing down to almost $2 over the next five years. The company made numerous mistakes that led its stock price to crater and its business to stagnate. However, it just might have turned the corner, buoyed by the growth of its direct-to-consumer (DTC) business and subscription offerings.