Milton said the semis are Nikola's "revenue model" while the Badger is the "going-after-the-Ford F-150 crown in the way we touch all the consumers around the world." Despite Nikola's lack of present revenue, Milton said investors are attracted to the company's mission of reducing the carbon footprint of trucking. "The generation that's investing now, they care more about the environmental impact of what you're doing than they do like, 'Oh, well you're six months or eight months from revenue.' They don't care," Milton said. "They're like, 'You're changing the world.