Electronic Arts currently has a stronger position in mobile than Activision, with big console franchises such as Madden and FIFA making relatively easy transitions to mobile devices and the Star Wars license providing plenty of fertile soil for mobile adaptations. EA is also ahead of Activision in non-traditional distribution channels, with its EA Access subscription service, as well as its partnership with Comcast to stream games through X1 cable boxes, creating some attractive diversification that jells with current tech trends.