In the past few years, the products of the innovative Korean tyre producer Kumho have received a number of iF, Red Dot, IDEA and Good Design awards – i.e. the world's top design accolades. Now the company has been presented with not one but two more iF Awards for its ever-growing trophy cabinet. The products recognised in the 2017 competition are the recently-launched high-performance ECSTA PS71, and the company's futuristic concept tyre fittingly known as the 'Smasher'. The criteria for the comprehensive selection process included innovativeness, environmental friendliness, quality, functionality and convenience, as well as design. ECSTA PS71 Recently added to Kumho's excellent new UK range of high-performance tyres, the asymmetrically-patterned PS71 was one of the first major products to be developed at Kumho's new R&D Centre at Yongin near Seoul, South Korea and is progressively replacing the ever-popular ECSTA KU39.