...And improve its competitive position against rivals Mondelez's larger coffee portfolio will make it more competitive with rival Nestle S.A. ( NSRGY -3.66% ). Nestle's Nescafe brand has been around for the past 75 years and is the world's largest coffee brand; in fact, the company claims that consumers drink approximately 5,500 cups of Nescafe in every second of every day. The company is working on innovative new products to maintain visibility with consumers and the quality of its Nescafe product through technical development in its factories and coffee plants.