Change is hard, and harder still when you're not listening to those tasked with making it. Digital transformation, despite being a buzz term in logistics for more than a decade, is generally failing, and 76% of logistics transformations never fully succeed, according to a recent survey by analyst firm Gartner, Inc. Often, these projects fail to meet critical budget, timeline or key performance indicator metrics, because leaders are not taking team resistance seriously. The survey findings show that effectively responding to team resistance, and incorporating feedback increased the odds of transformation success by 62%. "We were trying to identify the root causes of what was making it challenging," says Snigdha Dewal, senior principal researcher in Gartner's Supply Chain practice. "We didn't start by looking at team resistance, but that emerged as one of the main things that was getting in the way."