Despite the optimism, Broderdorf faces a tough market. Stellantis' overall North American shipments fell sharply this year, and new tariffs on vehicles built outside the U.S. add financial pressure. Jeep must also balance an accelerated product rollout with the need to maintain profitability and quality — particularly as it launches more EVs and hybrids into competitive segments. Still, Broderdorf insists that when Jeep "focuses," it can "build cars people love." The coming year, with several high-profile launches and a leaner pricing structure, will test whether that confidence holds up in showrooms.