The company is renaming its Tubular Products unit Energy Solutions, reflecting its focus on providing steel pipe to the booming oil and gas industry. And its operations in Europe were renamed U.S. Steel European Solutions. The company called the reorganization a "logical next step" in its strategy to boost its performance. The aim is to grow business by collaborating more closely with its customers and establishing "clearer and more focused and effective accountability." Charles Bradford, president of Bradford Research Inc. in New York, was skeptical about how much reorganization would do to improve U.S. Steel's performance.