In February 2023, Mithaq disclosed that it owned or controlled 19.99% of Aimia shares. In April 2023, Mithaq disclosed that it intended to vote against the re-election of the Aimia board at Aimia's annual meeting. When the Aimia board was narrowly re-elected, Mithaq commenced an application in the ONSCJ to review the proxies. Aimia commenced its own proceeding to stop Mithaq from requisitioning a meeting, voting its shares or acquiring additional shares.