"The trends around digitization and data and analytics are only growing, and digital assets mark the start of an exciting new era for the private markets industry and fund managers and investors alike, accentuating the need to access best-in-class products to address the evolving landscape." "We are excited to support Broadridge's Private Market Hub, which accelerates the digitization of a critical part of the financial services infrastructure," said Saman Michael Far, VP, Financial Services Technology, Amazon Web Services. "Private Market Hub's use of Amazon Managed Blockchain, a fully managed blockchain service, allows us to help Broadridge scale efficiently and more effectively serve its customers." Bringing together private equity ecosystem participants, Private Market Hub not only reduces friction for fund managers, investors and administrators, but also allows for easier auditability.