With the acquisition, WPP and Ogilvy strengthens its existing partnership with eightytwenty that begun in 2015 and brings new capabilities in creative, digital performance and technology to its local and international clients. David Connor, Founder & CEO of eightytwenty, commented that "working with the WPP and Ogilvy Group companies, we have already had some very successful new business wins such as The AA and Siro." The partnership will bring a number of other added dimensions, Connor added "we're very excited about continuing to offer the agility of a small innovative business whilst leveraging the deep wealth of knowledge, training, data and access that a company such as WPP can provide our people and clients." JP Donnelly, Head of Country, WPP Ireland, and CEO for Ogilvy Group added "this partnership has helped us develop some excellent capabilities in Creative, Data, Performance Media and Technology, and has given us an ability to lead the WPP Digital Transformation Agenda.