The new Ingram Micro Federation Program, which also debuted today, helps telecommunication firms, hosting vendors, and other large service providers rapidly expand their product listings. Instead of negotiating contracts one by one for every solution they sell, service providers can create a "hybrid catalog" of cloud products that leverages Ingram Micro's deep pool of vendor relationships in addition to their own previously drafted supplier agreements. The end result is significantly shorter time to market for new cloud offerings and reduced vendor management, systems integration, billing, and support burdens. Service providers can also use Ingram Micro Federation to make their own cloud products available to all of the companies in the distributor's cloud partner ecosystem. "Through the single contract that they have with Ingram Micro today, they're not only going to be exposed to the 40,000 resellers that are on our marketplace, they're also going to be exposed to anyone who operates an Odin Automation Premium platform," Bergeron says.