The media market landscape is going through a new phase of post-digital transformation, and at NAB Sony will showcase its comprehensive solutions for the next generation of media companies. Sony is also set to show how 2015 will be a landmark year for Sony and IP. IP enables multiple video, audio, reference signals and control data to be transmitted between devices using a single network cable. This simplifies live production systems, reducing installation costs and dramatically improves in the efficiency of video transmission. Sony has made significant advances in IP over the last year, including the first 4K over IP broadcast in Europe from IBC as well as spearheading the growing IP Live Alliance. Olivier Bovis, Head of AV Media, Sony Europe, said, "NAB is always an important event for us, and this year we have some amazing things to share. Momentum is building around 4K and IP, and Sony is leading to get the most out of these ground-breaking technologies, as visitors will see for themselves.