If your own news filters skew away from the latest kerfuffle, you might be surprised to learn that Musk's purchase of a 9.2% share in Twitter shook the world last week. That stake means the sometimes-richest man in the world is officially the biggest shareholder in the platform, which has close to 400-million users. From the moment the news broke, Twitter staffers (and we mere observers) were taken on a roller-coaster ride of updates that ranged from: "Oh my gosh, Musk is going to join the Twitter board and have so much influence over our beloved digital Hyde Park speaker's corner!"; to "Oh my gosh, Musk has turned down the Twitter board seat. We are saved!" And of course, if your news slants far-right of mine, first, "welcome, weird to have you here", and second, the takes you are reading are likely to herald Musk as Twitter's salvation: "Oh my gosh, Musk is going to fix Twitter and save us from cancel culture!"