Against that backdrop, Procter & Gamble will release quarterly earnings on Friday morning. The numbers aren't expected to be pretty, with sales projected to rise barely 1%. P&G's sluggish results underscore why Peltz wanted to shake things up by trimming the number of business units at the company and launching new products to attract younger customers. General Electric, perhaps witnessing the heated board battle at P&G, took a friendlier approach towards Trian by offering Ed Garden, the firm's co-founder, a seat on the board. A management shakeup at GE has so far failed to restore confidence in the company. The changes included the retirement of longtime CEO Jeff Immelt and exit of Jeffrey Bornstein, the chief financial officer. GE shares tumbled to a four-year low last week, leaving them down 27% in 2017.