Addressing the audience at the launch ceremony Dr. Pramod Sawant, Honourable Chief Minister of Goa, said, "Oral health is important for overall well-being, and I firmly believe that Oral Care practices should be inculcated right from childhood. We are pleased to collaborate with Colgate's Bright Smiles, Bright Futures initiative, and would like to thank Prabha Narasimhan, the Colgate team and the schools for coming together on this joint endeavour to make Goa healthier. I would like to congratulate the Colgate team for the great set-up that they have in Goa – A Toothpaste manufacturing facility since 1992, and multiple social impact initiatives."