When placing an order, banking or buying online with a business or organisation that uses Aramex courier services, customers will receive an SMS directing them to identify their preferred delivery location and select a time on the My Address website – eliminating the need for time consuming and repeated telephone verification. As a result, customers can be easily located and vehicles routed efficiently to the verified addresses. Faris Fallouh, Director of Express and Ground Operations at Aramex said: "Aramex is continually innovating, looking for solutions that streamline operational processes to boost our efficiency and improve our service for customers. The key challenge for us was to develop a process for capturing accurate delivery addresses at the ordering stage – and the answer was My Address, a web interface where customers can precisely determine their own positions on the map and select when they want their package to arrive."