The Versa was a success, but stumbles — including the poorly-selling Versa Lite — likely only added to weariness among shareholders. Fitbit did appear to be righting the ship, but perhaps not at the rate desired by those in charge of financial decisions. As with any acquisition, there's bound to be turbulence as Google assimilates its new purchase, Fitbit customers adapt to big and small changes in the user experience and the acquired company seeks to find its footing in an already mature category. Beating Apple at its own game will take full integration. Fitbit already spurned Wear OS when it purchased Pebble to build its own operating system and app store, so if the company is going to succeed, it needs to build a seamless experience and truly become the Apple Watch for Android users. A Google/Fitbit alliance certainly has the money and talent to pull it off; now, all it needs is the commitment and follow through.