But it will also continue to face headwinds — like tariffs on consumer goods — and trendy, digitally native brands — like furniture retailer Wayfair and mattress-maker Casper — encroaching on its turf. "We are looking for alternative ways to build our business," Peter Boutros, chief brand officer for Sears and Kmart, and president of Kenmore, Craftsman and DieHard, said ahead of the Overland Park grand opening. "The brand has so much equity, ... even with what we've been through." Sears Holdings, which owned Sears and Kmart, filed for bankruptcy protection in October with about 700 stores.