Image Source: TechCabal MultiChoice, South Africa's pay-TV giant, now builds mobile games. Yesterday, the company launched its first game, Shaka iLembe: Match Challenge, based on a South African series of the same name. This surprising venture has come at a time when MultiChoice is struggling to sustain user attention, or even justify the price of its pay-TV services amid inflationary markets where it operates. By March 2025, MultiChoice's revenue declined as subscribers, with squeezed wallets, began to prioritise other necessary expenses. Why does it matter? MultiChoice's gaming venture is following a bigger trend: streaming companies using their original stories to build new digital worlds and keep audiences hooked for the long term. Netflix, for example, now publishes more games than the maker of Candy Crush, King.