But despite the proven success of the scheme, companies like Coca-Cola have lobbied New South Wales premier Mike Baird to reject the current model in favour of one where the beverage industry sets up a fund to support litter reduction programmes. But companies should support the scheme, as in reality, an extra 10 cents on the price of a drink is not significant enough to dissuade consumers from buying them, noted Wadewitz. He added: "The Container Deposit Scheme is an important tool to get people to recycle". 2. Champion the cleaners Making the cleaning profession more attractive by providing full-time jobs and decent wages, and showing recognition to workers is essential for ensuring a high quality of work and staving off labour shortages in the industry, noted experts.