In addition to Vivo's intrinsic importance – given its leadership in the Brazilian mobile telephony market – Vivo would offer another sweet prize for Telefónica: millions of dollars in cost savings as a result of synergies. Telefónica calculates that it would save some US$3.39 billion by integrating Vivo and Telesp, and it is using this argument to justify the high price of its offer for Brasilcel.