Key to Samsung's strategy has been its Galaxy J lineup, which the company has packed with respectable features at a lower price. In the third quarter, the Galaxy J series outsold any other lineup, including the Galaxy S6, Galaxy Note series or the midrange Galaxy A series, Counterpoint analyst Tom Kang said, according to the Journal. The Galaxy J5 was one of the company's top sellers in September, a factor that "helped Samsung recover market share in markets like India where it had been experiencing market share loss," Kang said. Samsung still faces a tough climate. It remains the world's leading smartphone vendor in market share and sales, but it continues to be hit on the high end by Apple's iPhone. Chinese vendors are hanging tough. Huawei saw a 61 percent surge in shipments last quarter from a year earlier, research firm IDC said.