"Ensuring equal pay for men and women is the right thing to do, and it's also good business. We know that diverse teams build better products, and for our diverse customer base, it makes a positive difference," said GoDaddy CEO Blake Irving, who has championed gender parity in engineering roles over his long career. "Equal pay isn't a reality across our industry, and there's much more work to do. At GoDaddy we've been working deliberately to understand our salaries and promotion trajectory by gender, and close gaps when we find them. We also know transparency is critical to achieving parity and we continue to invite other companies to join us by sharing their data publicly."