The holiday season drives hardware and software sales for the video game industry. Sales in the fiscal quarter ending Dec. 31 accounted for 37% of Nintendo's global sales in 2024, per Supply Chain Dive calculations. Roughly 60% of U.S. revenue for the company, which does not publicly report regional earnings, comes from sales at the end of the year, former Nintendo of America President Reggie Fils-Aimé said in 2018.