His expertise, understanding, and passion for Carat will ensure every single action for clients' deliver the desired outcome and creates new value like never before." Law joined Carat in 2000, where he worked as a national TV buyer for a decade before joining the Pfizer media team to manage brand strategy and investment. He returned to Carat in 2012 as SVP of video and eventually became president of Amplifi, where he oversaw all investment, programmatic, partnerships and content across the network. He was a key player in developing Dentsu's Economic Empowerment offering, which aims to invest client media budgets more equitably with diverse media owners. "When I first joined Carat more than 20 years ago, there was a relentless pursuit and passion to understand people better than anyone else and ensure we made meaningful connections with them," Law said in a statement.