SodaStream has collaborated with Pearl Fisher, a creative design and branding agency based in London, to create and implement the brand's new visual identity as well as Eitan Cohen, creative advisor to SodaStream. "We are very proud of our partnership with SodaStream. It's been a great process, from identifying SodaStream's opportunity to evolving and optimizing the brand's key assets – to ensuring every aspect of the new design vision and brand experience activates its trailblazing attitude and stream of change mentality," said Eitan Cohen and David Jenkinson, Design & Experience Partner at Pearl Fischer. "This is an exciting next chapter for Sodastream and we're looking forward to seeing this bold, impactful, and empowering new design hit the shelves."