What is the Justice Department to do? Another company benefited from the announcement that ABInbev would acquire SABMiller: Molson Coors Brewing Company. Shares of Molson Coors popped over 10% the day the merger of its chief rivals was announced. Why, you ask? Well, as you may have noticed by now, the global beer industry borders on the incestuous. To discuss the multitude of partnerships, bottling agreements, and distribution arrangements between the world's top beverage manufacturers would require a lengthy research paper.