The initiative, however, will be on Wells Fargo's own terms. The company has spent nine months deciding which Wachovia assets to keep, then soldering together its legacy investment banking division with the newly acquired, and arguably stronger, operations. The bank plans to unveil the new enterprise next week. " Wells appears to be modifying the rules somewhat to run the business more in sync with its philosophy," JPMorgan analyst Vivek Juneja noted in a report earlier this month, referring to Wells' decision to expand the investment banking arm. Wells earlier this month said it would unveil the new franchise the week of July 6, but couldn't discuss details further until that time. Wells had first offered to purchase Wachovia's banking operations alone, but ultimately bought Wachovia's brokerage and asset-management businesses in the deal. Wells trumped an agreed-to deal between Citigroup ( C ) and Wachovia, with a $15 billion offer that -- unlike Citi's deal -- required no government assistance.