Instinet Holdings Incorporated has entered into an agreement to purchase the FIS Execution Services business (formerly known as "Fox River") from FIS. FIS Execution Services is an agency-focused broker providing customized algorithms that can help to improve client execution quality, minimize information leakage and decrease execution costs. The business was founded in 2000 and is based in Geneva, IL. FIS acquired the business through its 2015 acquisition of SunGard. FIS Execution Services provides buy- and sell-side firms, and in particular many of the industry's leading quant-driven funds, a suite of leading execution solutions. Key products offered include trading algorithms and execution services, including Direct Market Access and Sales Trading.