Also new for 2010: new "Corse" livery for the 1198, two new Hypermotard 1000evo models and technical advances in the Monster family. As is tradition prior to the opening of the EICMA show, Ducati has officially revealed the innovations of its 2010 product range. Dream bikes, the fruit of Italian ingenuity and creativity, and destined to become new points of reference on the international market, are ready to take the spotlight at EICMA 2009, the 67th edition of the International Motorcycle Exhibition, taking place at the Fiera Internazionale di Milano in Rho, from 10 – 15 November. Before the unveiling of the 2010 line-up, the new Ducati Corse logo was presented to the international press, an evolution of the historic brand in the form of a new graphic, following on from the launch of the new Ducati logo at last year's EICMA show. A press conference, eagerly anticipated and rich in content, took place immediately prior to the official opening of the trade show.