(The whole process is similar to the donation pleas on Wikipedia). For now, only a small group of non-profits have access to the donate button, including water.org, the American Red Cross, and the American Cancer Society, the LA Times reported. Interested organizations not on the original list can apply through Facebook via this link. (The form looks pretty straightforward). Over the last few years, Facebook has made an effort to extend its reach into more philanthropic efforts. Just recently, it participated in the national campaign, "Hour of Code," and founder Mark Zuckerberg helped organize the second annual Breakthrough Prize in Life Science last week. The new feature was partly inspired by Facebook's collobration with the American Red Cross to help raise money for Typhoon Haiyan, according to the LA Times.