With a 50-car showroom as well as 15 service bays, hand-over facility and twin specification rooms where customers can see and touch every aspect of their car before placing an order, the Graypaul site is the largest in Europe for the two supercars. Its opening comes two months after the formation of Ferrari Maserati UK, a subsidiary of Ferrari Maserati Group in Italy, to import and distribute here. Previously distribution rights were contracted to Maranello Concessionaires, part of the Inchcape retail group. Fedeli says he needs to strengthen relations with his 16-strong dealer network. His new headquarters in Slough already provides technical assistance, sales and aftersales training and business support to the network. He sees it having an important role in feeding back to Italy on requirements specific to the UK buyer. "We see the British venture as one of the most interesting projects we can handle now, because for Ferrari Maserati it is important to be closer to the consumer," he says.