International opportunities Less than half of Starbucks' locations are outside the United States. The company has tons of room for expansion on just about every continent. In Asia, it plans to increase its store count in China to 1,500 by 2015 and add 100 new stores in Malaysia, and has huge opportunities in India and Vietnam. In Europe, there are tons of opportunities, with half of its European stores located in the U.K. Additionally, its Teavana acquisition caters to tea-drinking Asians and Europeans.