The acquisition process is expected to be completed in a month's time. "The transaction envisages transfer of the business as a going concern on a slump sale basis and will include brand portfolio of ayurvedic medicinal oil, herbal shampoo and conditioner and ayurvedic capsules along with its respective formulations and all related assets, rights and liabilities including working capital for a total consideration of Rs 1,651 crore," Emami said. The company said Kesh King and the allied brands have established themselves as number one players in the category with presence in 5.4 lakh outlets across the country with a turnover of around R300 crore in FY15. Talking to FE, Emami's director Harsha V Agarwal said the size of the domestic market for ayurvedic hair and scalp care goods is roughly Rs 800 crore at present. "Apart from the domestic market, we shall also explore international markets for the newly acquired brands.