VANCOUVER, British Columbia, May 28, 2013 /PRNewswire/ -- The founder of apparel brand lululemon Athletica, Chip Wilson, launched his new book, "40,000 Days And Then You're Dead" on his meditation website whil. The book, which is available for free, tells the story of how lululemon came to be as Chip recounts his journey from his first yoga class to the establishment of lululemon. Chapters will be released on a weekly basis with expandable sections and video interviews. Contributors to the book include: Vancouver Mayor Gregor Robertson ; Fiona Stang, Chip's first yoga instructor; Baron Baptiste, founder of Baptiste Power Vinyasa Yoga; and Tom Stemberg, founder and former CEO of Staples. whil is a content portal, online community, and lifestyle brand for professionals seeking new ways to embrace the chaos of everyday life and set achievable goals for themselves.