Nike sought monetary damages and a permanent injunction barring Defendants from selling infringing Nike shoes and DIY kits to make infringing "Nike" shoes, from entering into shoe customization agreements with third party brands using Nike IP, and marketing customization classes featuring replicas of Nike shoes. The Defendants responded to the complaint with a 100-page answer and counterclaims filed in November 2024, asserting numerous affirmative defenses (such as fair use and the first sale doctrine) and claiming that Nike was liable for defamation and/or trade libel for the statements it had issued about the Defendants and for unjust enrichment from allegedly gaining knowledge about shoe customization from Ciambrone and acquiring his "lifetime of customization know-how" in order to re-brand its customization businesses. Defendants also sought a declaratory judgment that Nike's trade dress registrations should be declared functional and unenforceable.