And there is a portion of Hankook's customer base that would prefer to get a U.S.-made product, even though the quality of the tires are top-notch at any of the firm's global factories, according to Williams. "A lot of the fleets that go up and down the North American highways, they really want to get a 'Made in America' product," he said, "and I think that will be another key selling advantage for us at Hankook." The Hankook official acknowledged that the improvements this will bring in getting tires to the distribution network quicker will be most welcome, particularly with the supply chain nightmares that have wreaked havoc on all industries—including tires—since shortly after the start of the COVID-19 pandemic.