Jamba Juice was founded 25 years ago, with the mission of inspiring and simplifying healthy living. Jamba became a part of my fitness routine as an athlete in college and I decided to become a franchisee because I thought this was the best way to carry that vision forward to the Philadelphia market. Philadelphia is a city grounded in history, but it's also known for cheese steaks, and we'd like to change that distinction, and make sure that the City of Brotherly Love is [also] synonymous with great-tasting. healthy options like our smoothies, juices and wellness bowls.