Join us at The Yale Club in New York on July 20, 2017, for PR News' Facebook Boot Camp. At this event, marketers, social media strategist and communicators will share how they've used the world's most established and powerful social network to take their audience outreach to new heights. While it may not be the newest kid on the social media block, Facebook's nearly 2 billion-strong user base shows it is still the best social network for brands trying to get their messages heard by new and existing audiences. If you work in social media, marketing or communications, you must learn to navigate Facebook's ever-evolving features—including new Messenger capabilities, live streaming and native analytics—in order to ensure their messages are seen by Facebook's algorithm and, in turn, by the audiences they are trying to reach.