But with the additional resources of VF Corp, the aim is to drive the business to new heights in both Europe and Asia. "This acquisition strengthens VF's position within the outdoor industry by adding two strong, global, and authentic brands with significant momentum and growth opportunities," said Eric Wiseman, VF chairman and chief executive officer. "VF is committed to helping the Timberland and Smartwool brands reach their global growth potential, while maintaining each brand's unique essence." With $1.4 billion in sales in 2010, the Timberland acquisition (excluding expenses) is expected to be add $0.45 to VF's earnings per share in 2011. It is also expected to add about $700 million to VF's 2011 revenues. The new leadership structure under VF Corp will see Patrik Frisk promoted to president of Timberland, reporting to Steve Rendle, group president, VF Outdoor & Action Sports Americas. Since 2009 Frisk has been president of VF Outdoor & Action Sports EMEA.