This program will display valuable listener information, including demographic data like age, gender, geography and language. It will also list what type of music is being played – such as playlist or genre – and when the user is listening, and on what device. Spotify's VP of North America advertising and partnerships, Brian Benedik said: "We've been able to aggregate this idea of launching playlists as a proxy for the activity or mood you're in." From Carnival Cruise Lines to Herbal Essences, companies from many different industries are currently using Spotify to connect with audience members. Spotify has seen a 53% YoY increase in ad revenue year over year, and a 380% YoY increase in mobile ad revenue. There are around 45m people using the free version, and with the average cross-platform free user spending 148 minutes with Spotify per day, this could potentially be a new way for dating sites to promote their site. For more information, go here.