The sponsorship enables Starwood to leverage the world's most extensive roster of live entertainment events to offer its SPG members unique benefits around one of their key passions – music. Direct benefits to SPG include: music inspired promotions and redemption opportunities, access to intimate acoustic performances and artist after parties taking place around the globe at Starwood properties as well as access to premium tickets and VIP experiences. Since the alliance began, SPG members have witnessed Sting perform pre-show sound checks, taken drum lessons with Daniel Adair from Nickelback, and had the opportunity to meet other globally distinguished artists including Dave Matthews, John Mayer, Jonas Brothers, Depeche Mode, Katy Perry, and so much more.