"Play has a tremendous impact on a child's cognitive, social and emotional growth," Georgiadis said in a statement. "By combining Mattel's unmatched expertise in childhood learning and development, with Alibaba's immense reach and unique consumer insights, our goal is to help parents in China raise children to be their personal best." Although Sinclair led a noteworthy transformation of Barbie during his two-year term, adding various body shapes and skin tones to the doll, sales of the traditional doll fell in the company's recent quarter. On Feb. 1, Mattel reported fourth quarter earnings of 52 cents a share, compared to Wall Street 's expectations of 71 cents a share. The company's revenue declined 8% to $1.83 billion, with a 2% slip in Barbie sales amid a 7% drop in all North American revenue. Meanwhile, Mattel released images of its new line of Wonder Woman dolls to be released in conjunction with the film's June 2 debut.