The offer was made on condition that Unity drop its own $4.4 billion bid to purchase ironSource, a Tel Aviv-based company that is a rival to AppLovin. But in a statement, Unity CEO John Riccitiello said. «The board continues to believe that the ironSource transaction is compelling and will deliver an opportunity to generate long-term value.» Unity itself further added that AppLovin's offer «would not reasonably be expected to result in a 'Superior Proposal' as defined in Unity's merger agreement with ironSource.»