Bulls are pounding on the table, saying that this is just the beginning. They say that the $12 billion valuation of Tilray stock dramatically undervalues the enormous upside potential inherent in the legal cannabis market, which will one day be as big as the alcoholic beverage market. The alcoholic beverage market has produced multiple $50 billion-plus companies, including one $170 billion company. According to the bulls, Tilray stock is in line to get that sort of valuation several years down the road, meaning this rally is still in the first inning.