As we see the increase in smartphone penetration and usage of digital payment mediums, we want to unlock the huge opportunity provided by the e-commerce ready users to drive online hotel penetration. Our new campaign reflects our larger business strategy of rapidly growing our hotels business and will help us step on the gas to bring new customers into the online hotel category" Commenting on the new TVC and offering, Saujanya Shrivastava, Group CMO, MakeMyTrip said, "Over the last few years, MMT has been focusing on category expansion in the Online Hotels space by bringing down the entry barrier for travellers. This new campaign is in sync with our objective to catalyse the switch by nudging the fence sitters and offline hotel bookers to experience the convenience of online travel." To drive adoption, the company has launched a 360° marketing campaign including TVCs featuring the brand's celebrity ambassadors –Ranveer Singh and Alia Bhatt in quirky avatars.