UK sleep and wellness brand ThisWorks has launched on Tmall Global, the site for overseas brands and retailers to reach Chinese consumers. The launch on Tmall Global for This Works signifies a major milestone for the award-winning UK sleep and wellness brand to continue its strong growth trajectory in China. With China's health and wellness industry estimated to grow by 19.2% to $145.1bn by 2025, sleep is one of the fastest-growing categories across Tmall Global. It is also becoming a key health priority for Chinese consumers – according to Alibaba Health's 2021 Tmall Healthcare Trend Report, products addressing a lack of sleep increased by 220% last year. Following its initial entry into China in 2019, This Works saw high demand for its range of pioneering pillow spray products – a natural sleep solution that helps to ease restless sleeping patterns and sleep anxiety – which they sold via a distributor.