The rising number of recalls could become costly. Ford must bear the costs of repairing or replacing faulty components across millions of vehicles. This will include expenses for parts, labor, and logistical efforts to oversee the recall process. More critically, the ongoing presence of safety concerns may undermine consumer trust and Ford's reputation for reliability. As quality issues escalate, Ford risks ceding market share to competitors perceived as more reliable, especially as the auto industry gradually shifts towards electrification. CEO Jim Farley has already recognized Ford's disadvantage in this sector, stating that the company is lagging behind Chinese automakers who currently dominate several global EV markets.