Euromonitor International food analyst Raphael Moreau believes the approach and ongoing negotiations could see Unilever offload some of its food brands. "Kraft Heinz and 3G Capital's willingness to pursue a deal could ultimately encourage Unilever to seek a deal to offload some of its food brands, to which Kraft Heinz would seek to apply aggressive cost reductions," Moreau suggests. "Its search for a mega-merger could see 3G Capital settle for a smaller deal under which group synergies would be more achievable."