As part of the broader push toward sustainability, the Connect Responsibly initiative supports Marriott's ongoing commitment to reducing greenhouse gas emissions. Earlier this year, in April 2024, Marriott became the largest global hospitality company to receive approval from the Science Based Targets initiative (SBTi) for its near-term and long-term emissions reduction targets. This milestone is part of Marriott's larger Serve 360: Doing Good in Every Direction platform, which focuses on sustainability and social impact.