As with all major companies like this, the most economically pragmatic approach is to simply follow the money. In 2023, Campbell's snack product sales increased by 13% while its soup sales increased by a relatively meager 3%. That's a fourfold increase in sales for snacks over soup, so in some sense, it's no wonder that the company is pivoting. In practical terms, the name change means very little for consumers. Campbell's soup will still be available on the shelves with the same packaging Andy Warhol painted all those years ago. The company seems keen to retain its brand recognition despite the proposed name change, which suggests this move is more symbolic than substantive. After all, the company has been pivoting to snack brands for several years now.