I think you will realise that we are on track." SuperGroup made an underlying pre-tax profit of £14.7m in the six months to 28 October which was in line with analysts' expectations and up from £13m made in the same period last year. The retailer said sales of its trademark T-shirts, hooded tops, checked shirts and jogging bottoms rose 16.2% to £158.2m, as the firm reaped the benefits of an expanded product range, which includes more knitwear and denim styles, as well as behind-the-scenes improvements. UK like-for-like sales were up 3.9%, while wholesale orders increased nearly 8%. Some analysts worry that the Superdry brand is losing its cachet in the trend-conscious youth market but Dunkerton batted the concerns away: "The most important thing is does your product progress? Have you got diversity of product to capture different parts of the population?" Dunkerton did not provide an update on current trading but said like-for-like sales remained "positive".