"Emirates NBD is truly honoured to receive this coveted international trophy, as it is a recognition of the effectiveness of our brand strategy and an important step forward into the international arena," said Vikram Krishna, Head of Group Marketing, Emirates NBD. "We are particularly proud that our efforts at building the leading banking brand in the region have succeeded in positioning Emirates NBD on par with brands of international distinction." Over the last year, Emirates NBD has employed an innovative 360 degree marketing approach, which encompasses eight distinct fields of consumer insights, product innovation, internal branding, brand activation, events & sponsorships, local area marketing, digital marketing and communications. As a consequence, Emirates NBD's brand value has grown by US$300 million to touch US$1.25 billion, making it the 130 th most valued brand in the world.