In 2014, Under Armour experienced a staggering 30% growth in sales, and accumulated over $3 billion USD in yearly revenue, effectively surpassing adidas for the second spot behind Nike as the largest sportswear company. Today's Under Armour truly embodies the combination of infusing industry-leading technology, suitable for indoor play ( ColdBack shirts, HeatGear garments) with consumer-pleasing designs (Alter Ego line, themed football jerseys). Having already signed Steph Curry, the face of tomorrow's NBA, to an exclusive sneaker deal, the next power move would presumably be further establishing visibility in the league by stitching its crossed insignia on official game-worn jerseys. If the Tottenham, or University of Maryland uniforms are any indication, fresh batches of enhanced, styled jerseys are on the way if Under Armour can reach an agreement with the NBA.