Implied upside: 23% Kraft Heinz Co. ( KHC ) In 2015, Kraft Food Groups Inc. merged with H.J. Heinz Company to form Kraft Heinz Co. and brought some of the world's most iconic food products, including Oscar Mayer, Jell-O and Velveeta, all under one umbrella. It has since become the third-largest food and beverage producer in North America and has built a strong brand name leading to repeat purchases. A newly revised strategic playbook, which focuses on reinvesting earnings in brand spending and enhancing capabilities rather than inflating profit, targets a 30% increase in marketing investments between 2020 and 2024, says Morningstar analyst Erin Lash. With strong brand recognition and a commitment to reinvestment, KHC's current stock price presents a low entry point for a company with upside potential. Morningstar has a $50 fair value estimate for KHC stock, and it closed at $39.40 on July 20.