The operator instead turned to AwesomenessTV to produce additional content for the now-failed video app. The decision to sell off AwesomenessTV isn't surprising given go90's pending shutdown, and comes as part of Verizon's shift away from content ownership in favour of distribution. During the operator's recent Q2 earnings call, outgoing CEO Lowell McAdam said Verizon is "not going to be owning content" going forward, and will instead position itself as a premium distribution partner for content providers using its 5G service and network of Oath properties.