The city's heavy hitters, banks like J.P. Morgan, HSBC and Fleet, are also expanding. In part, they're defending their territory from WaMu, but they're also looking to new retail branches as sources of revenue, because their investment banking money has dried up. Neglected J.P. Morgan Chase, which has 37% of the deposits in the city, is setting up new branches in Newark and Jersey City and plans to open a branch in Times Square in July. It expects 50% of its revenues to come from its consumer division, up from about 30% a year ago. Fleet has hired 70 new tellers and wants to open four branches in midtown. It is pushing those efforts with a major advertising campaign. HSBC is opening a branch in Harlem and has started a major advertising campaign, which includes an interactive billboard at Times Square. Smaller banks, such as North Fork, Commerce Bank and Independence Bank, are also rushing into the city. They say they are picking up business that the big banks have neglected for years.