— Oct. 25: The New York Times Co. says advertising revenue fell 9 percent in the third quarter to $182.6 million from $200.5 million a year earlier. The company says it expects fourth-quarter advertising trends to be similar to the third quarter. WPP Group PLC, the world's largest advertising group, lowers its full-year outlook after not doing as well as expected from the Olympics, the U.S. presidential campaign and the European soccer championships. The McClatchy Co., which owns The Miami Herald, The Sacramento Bee and other newspapers, says advertising revenue fell 5.4 percent to $212 million from $224.2 million a year ago. — Oct. 26: Comcast Corp. says broadcast ad revenue at NBC more than doubled to $1.99 billion, and rose 9 percent excluding the Olympics. Ad revenue on pay TV networks such as Bravo, CNBC, MSNBC and NBC Sports was up less than 1 percent to $807 million. Comcast didn't say if pay TV network advertising revenue would have fallen without the boost from the Olympics.