Perhaps it was related to the fact that this event that was taking place, but dozens of teenagers were walking around Whistler with Monster Energy drinks in hand. This appeared to be the key demographic audience for these drinks. After all, common sense would tell you that those who seek the adrenaline rush of extreme sports are more likely to seek the rush of caffeine. I recognized that the brand name belonged to Hansen Natural, a company I had written about in this space about one month prior. In order to see what the "buzz" was all about, I purchased one.