InsideEVs reported that Tesla's EU registrations have dropped by more than 30,000 units so far this year, and the more recent decline cuts into the automaker's market share, pushing it down from 3.6 percent to 2.2. Tesla also saw sales tumble in EU-adjacent trade circles, such as the European Free Trade Association, which includes the UK, Norway, Switzerland, and Iceland. These disappointing numbers can be at least partially linked to Tesla CEO Elon Musk's near-nonstop presence in the media and his often controversial involvement in global politics. Chinese EVs are also a problem for Tesla in Europe, but all automakers are hitting turbulence as buyer demand shifts and governments waver on continuing electric vehicle incentives.