Lancôme launched the brand's global social impact campaign in South Africa last year, kicking off with a twelve-month pilot in Limpopo. Aimed at enabling high-potential, under resourced women aged between 18 and 25 through digital education, the programme is being delivered in partnership with Social Coding, a non-profit organisation that helps under-resourced communities to leverage technology for a better future. First launched in 2017, Write Your Future has empowered more than 150 000 young women around the world with the skills required to embrace the opportunities presented by today's digital environment. They include beneficiaries of the Lancôme USA Write Your Future Scholarship Fund as well as beneficiaries of the many learning, entrepreneurship and mentorship programmes funded by Lancôme. Write Your Future is, however, about more than just developing technology skills.