You earn points to redeem as donations to charities, based on the pounds of packaging sent. More customers are looking for ways to reduce their environmental footprints, Kroger says. "As the first major retailer to create a free recycling program for their own private-label brand, Kroger is offering consumers the opportunity to divert packaging from landfills and make a positive impact on the environment for future generations," says Tom Szaky, TerraCycle founder and CEO. Last year, Kroger became the exclusive U.S. grocery retail partner for Loop, TerraCycle's reusable packaging platform. The grocer aims to phase out single-use plastic shopping bags in stores by 2025 and use 100% recyclable, compostable or reusable packaging for its brands by 2030.