As the market leader in household insecticides, we focus on creating this awareness amongst parents and empower them with relevant pest solutions," Somasree Bose Awasthi, chief marketing officer, Godrej Consumer Products Limited (India), said. " ' Neendon ko nazar na lage ' isn't just a campaign line. It's a wish, a blessing that all parents have for their children. It captures the anxieties, efforts and emotions that parents go through every night. The film makes a clear shift for the brand and is also a reflection of dads playing an active role in parenting today," Priya Pardiwalla and Steve Mathias, executive creative directors, Wunderman Thompson, Mumbai, added. Godrej Consumer Products is a part of the 124-year Godrej Group, which claims to have the support of 1.15 billion consumers globally, across different businesses.