We also hope that travellers from Lombardy will enjoy South East England. Central London is under an hour from London Southend, thanks to our quick and easy rail links to the UK's capital city, while Southend and Essex have so much to offer. Alongside a press conference hosted by Ryanair and London Southend, the launch event also featured an Instagram contest and distribution of information about the Lombardy region. The ongoing campaign is focused on attracting passengers travelling from the greater London area with future events taking place at various London airports. The project will also utilise Try Somewhere New – Ryanair's travel content platform which offers bespoke, informative travel content and video guides for all of Ryanair's travel destinations – with Lombardy-focused feature content.