Investors need not look any further than iron ore producer Atlas Iron ((AGO)) whose share price until April this year was hovering underneath $1, looking "cheap" since the share price had peaked at $4 in 2011 and had still been above $1.50 in early 2013. But as the price of iron ore kept falling, not only did capex plans need to be delayed indefinitely, dividends needed to be cut too. As the price of iron ore kept falling, the focus shifted to how long the company can actually stay in business.