Which brings us back to Nabs and the small matter of the £2.2 million it needs to sustain its activities, even without a new influx of redundant workers seeking help. As agencies tighten their own budgets it's vital that they continue to give Nabs the support that it needs. News that Dairy Milk has lost market share to Galaxy has tediously reopened the debate about whether "gorilla" was a triumph of creative style over sales substance. You might have thought this one was nailed back last autumn when Cadbury revealed figures showing value sales of Dairy Milk up 7 per cent, weekly sales up 9 per cent year on year during the period "gorilla" was on air, and the highest recognition scores ever recorded for an ad by Hall & Partners. Cadbury was in no doubt that it worked. Now TNS's biggest brands survey, published in this week's Marketing magazine, shows Dairy Milk has grown at less than the 2 per cent market rate.