Despite rumors, Health Imaging unit is not for sale The chief executive of Kodak's Health Imaging business is implementing his second restructuring in two years as part of the film giant's broader effort to cut costs. Despite the cuts, which are expected to total 16,600 across the entire company, Kodak remains committed to medical imaging and does not plan to sell off the Health Imaging business, contrary to rumors that have swept the industry in recent weeks. Coyne joined Kodak's medical imaging unit at the end of 1995 and was promptly assigned the task of restructuring the division in response to changes in the healthcare industry. Two years later, in November, he was ordered by Kodak management to implement another reorganization as the company strives to improve profitability. Market analysts believe that Kodak has been suffering in its core consumer film market, where price cuts by Fuji have resulted in dropping market share.