He played a key role in establishing Safaricom's telecom business in that country in 2022 as part of Vodacom's expansion into Ethiopia, a market of 120-million people. Before Safaricom, he was with Vodacom overseeing corporate sales, going on to lead regions such as Gauteng, Limpopo and eventually KZN as managing executive. "Under his leadership, these regions experienced exceptional growth, maintaining robust market shares, and fostering unwavering customer loyalty. Particularly noteworthy was his impact in KZN, where Chris spearheaded the expansion of network infrastructure, achieving an impressive 98% 4G population coverage and pioneering the launch of 5G in 2020," Cell C said. The mobile provider's leadership has undergone a shake-up in the past year. A year ago, CEO Jorge Mendes left Vodacom after 23 years, taking over at Cell C in June after the sudden exit of Douglas Craigie Stevenson in March.