Global leader Swatch Group reported sales of SFr6.44 billon in 2010. Listed on the Swiss stock exchange but with 40% of its capital controlled by the Hayek family and its entourage, Swatch Group employs 25,000 people and controls 19 brands, including Breguet, Blancpain, Glashütte, Omega, Longines, Rado, Tissot and Swatch. Created by South African Johann Rupert, Richemont is the world's third largest luxury group. Based in Geneva and listed on both the Swiss and South African stock exchanges, the company reported sales of €5.18 billion (SFr6.5 billion) in 2010, including €1.35 billion in the watch sector.