According to her, Jumia employs the 'let's-grow-together' strategy where they build the brand partnered with at the same time and in the same way as they would build theirs. The Wiko brand launched in Nigeria in October last year with its array of phones which includes Highwa y, its flagship, Highway Signs, Rainbow, Bloom, Lenny, Sunset, Fizz and Goa, along with feature phones, Kar-3, Riff and Lubi-3. All the Wiko models, which are approved by the Nigerian Communications Commission (NCC), come with the tagline, "Game Changer," a message that appeals to the free-spirited, passionate, adventurous and independent nature of today's youth. Wiko has a projection of 10% volume market share in the first business year in Nigeria. Wiko Getaway is now on Jumia online as well as other key mobile phones retail outlets in Nigeria beginning from Monday 16th March 2015.