"Supporting the local community is always important to us. Weplay allows us to interact with our customers' families and their passions on a social, mobile platform that helps them manage their family sporting life," said Tina Beattie, Vice President of Topline Restaurants, owner of the 30 participating Denny's. "Thousands of teams, coaches, moms and dads come to Denny's to fill up on game days, so we recognized this program as a great way to help them raise money and stay connected with them all season through Weplay." The fundraiser will kick off with 200 participating teams. Every time a Denny's customer mentions a team by name, 10 percent of the proceeds will be donated to that team. Sponsored teams will also receive a free, premium team Web site on Weplay as well as Denny's special offers and content. Teams will also be featured on a 'funraising' leaderboard on Weplay, helping teams to keep track of how they are doing with their fundraising efforts relative to other teams in the program.