That's even more dramatic when you consider that in 2022, that category declined 14%. The company doesn't break out advertising spending from other costs but said it had increased marketing investment, along with raising incentive compensation. Now Molson needs to try to keep customers who abandoned Bud Light. On Super Bowl Sunday, as Molson promoted Coors Light in a commercial featuring a train driven by rapper LL Cool J, AB InBev touted Bud Light with an ad starring a whimsical genie. The company's Budweiser brand, meanwhile, returned to one of its most traditional symbols, Clydesdale horses.