The average user opens it 10 times a day, Ng said. The software also includes an app store, which competes with Microsoft's Windows Store. SweetLabs scrabbled to develop an alternative when details started leaking out before the release of Windows 8 that Microsoft might scrap the iconic Start button and menu. The startup, which is backed by Intel Capital and Google Ventures, was ready to release Pokki when Windows 8 went on sale in October. Ng was approached by representatives from Lenovo about working together after a speech he gave at an Intel Capital conference. SweetLabs is now in talks with other computer makers on similar deals, he said. In addition to easing customers' transition to Windows 8, Lenovo may have another incentive for using Pokki: cold, hard cash. Zynga and other app vendors pay for prominent placement in the app store, and the startup will share the wealth with Lenovo, Ng said. "We make the user experience better and help them make more money," he said. Source: Bloomberg