One would try to minimize depiction of smoking in Warner Bros productions. It would have the board come up with criteria for Time Warner to protect "young people's well-being," discourage material that might "impair the reputation of the Company," or that might "reasonably be considered by many offensive to the family and community values." The company opposes the change, saying that Warner Bros and New Line "are industry leaders with respect to the reduction or elimination of tobacco depictions in feature films."