The application is pre-certified for EMV prior to the October 1, 2015 liability shift deadline, when non-EMV-enabled businesses and card issuers will assume responsibility for any fraud that occurs. EMV, or "Europay MasterCard Visa," is a globally accepted card standard that uses an embedded microchip to provide unique data protection when the card is inserted into a chip-card reader. The Smart Card Alliance estimates that 45 percent of the world's payment cards (outside of the U.S.) are currently chip enabled, and card use in the U.S. is expected to exceed 76 percent by 2016. Certification requires businesses to provide adequate EMV coding via an acquirer for all payment elements, including the PIN-enabled device, point of sale (POS) terminal, payment gateway and third party processor as well as for each card scheme.