BACKLASH ON AD CAMPAIGN This comes on the back of Zomato's recent advertising campaign showcasing delivery staff who are pressed for time between orders. The advertising campaign aired at a time when food delivery platforms like Zomato and Swiggy have come under scrutiny for the poor treatment meted out to their delivery fleet. ET reported on August 4 that delivery partners for Swiggy and Zomato have been taking to social media to protest against insufficient compensation for skyrocketing petrol prices, no firstmile pay, no long-distance return bonus, even as they allege face daily earning caps. Their posts received thousands of likes and retweets as ET reported. The Gurugram-based food delivery Zomato which had blockbuster public market debut last month, released a series of ad campaigns in recent weeks to bring their delivery partners into focus.