Rogers Communications' decision to sell wireless provider Freedom Mobile to Quebecor-owned Videotron will only create a "weaker" competitor in the market, according to a telecom observer. Carleton University professor Dwayne Winseck says it won't be easy for Quebec-based Videotron to expand nationally, making it less of a threat to Rogers. Winseck notes that Videotron has had national ambitions for some time, but feels that its brand recognition is too weak and that it has not been able to strike strong deals with other national providers despite having fairly deep pockets. Over the weekend, Rogers announced it would sell Freedom to Quebecor for $2.85 billion as it seeks regulatory approval for its $26 billion takeover of Shaw Communications. Among other things, it argued that the move would give Canadians "competition and choice."