Amid this upsurge stands iQiyi (pronounced "I-chi-e"), one of the largest worldwide streaming platforms, with 106.2 million subscribers. Owned by Chinese tech giant Baidu and based in Beijing and Shanghai, the OTT streaming company recently opened its international headquarters in Singapore. The move is meant to solidify iQiyi's global footprint in Southeast Asia, with a growing presence in North America and the Middle East to deliver Asian narratives globally.