As I pointed out in this space following the promotion of David Droga to CEO and creative chairman of Accenture Interactive nine months ago, that consolidation was in the offing. Accenture Interactive had become too unwieldy and has turned into an ad holding company with all the complexity and inefficiency that the likes of WPP or Publicis Groupe encounter. The structure of the holding company denies these companies enacting unified standards of excellence and ambitions, and ability to attract top talent.