SoFi Technologies, Inc. (NASDAQ: SOFI) provides digital financial services. Since a large portion of the firm's business depends on student loan refinancing, a federal student loan moratorium has had a negative overall effect on the stock. The firm is launching new crypto-focused initiatives to address some of these negatives. It recently rolled out a new feature that allows users to invest a portion of each direct deposit in cryptocurrency. This feature comes at no extra charge.