Wal-Mart, of course, has never tried to be cool. While most large retailers are based in thriving cities, Wal-Mart still calls Bentonville, Arkansas home, the corner of the world Founder Sam Walton hailed from. The company dresses its employees in drab smocks, and its slogans, "Always low prices," and "Save money. Live better," make no bones about its value proposition. It's not here to impress you or wow you with its style or selection.