Colgate (CL) is a multinational consumer packaged goods (or CPG) firm. Colgate has a strong brand portfolio that includes Colgate-Total, Colgate Sensitive Pro-Relief, Palmolive soaps, Ajax, and Softsoap. The company sells its products in over 200 countries. A strong market position and brand image are some of Colgate's chief strengths. Colgate holds 44.4% of the global market share in toothpaste. In contrast, Procter and Gamble (PG) held 20% of the global market share in oral care for fiscal 2014[1. The fiscal year for Colgate ends December 31, the fiscal year for PG ends June 30]. To learn more about PG's oral care performance, read Crest and Oral-B: Stars in Procter & Gamble's Health Care Segment. [marketrealist-chart id=542024]