The coalition will also move stakeholder engagement around end-of-life tire management forward, having recently published an updated global state of knowledge report on the management of tires at end-of-life. And it will develop a World Business Council for Sustainable Development SDG Sector Roadmap, with the aim of articulating how the tire industry can work to support the U.N. Sustainable Development Goals. In the coming months, in partnership with TIP, we'll take a closer look at each of these stages of the tire lifecycle, what the industry is doing to understand potential impacts, and how the sustainable tires of the future are taking shape. You can follow the series here. This article series is sponsored by the Tire Industry Project and produced by the TriplePundit editorial team. Members of the Tire Industry Project (in alphabetical order) are Bridgestone, Continental, Cooper Tire, Goodyear, Hankook, Kumho Tire, Michelin, Pirelli, Sumitomo Rubber, Toyo Tires, and Yokohama Rubber.