On day one of the 2012 Internationale Funkausstellung Berlin, also known as IFA, Sony made some key announcements at its press conference which further the goal of Sony CEO Kazuo Hirai to provide consumers with a unified content services experience across Sony's new range of devices. Sony Mobile has struggled in recent quarters with declining revenue and shipments and is still undergoing radical change with its recent decision to move its HQ from Sweden to Japan, and to lay off 15% of its workforce. Despite this, Sony has pursued a rapid expansion of smartphones in its Xperia range, announcing three