Over the past few weeks, it's become increasingly clear that Anheuser-Busch is "all in" on its uniqueness-based strategy to revive the Budweiser franchise. While the SuperBowl "brewed the hard way" ad continues to air on television, Budweiser's social media is now also focused and delivering on the same strategy. And adding the immediacy, depth, and topicality of that medium to register and reinforce Bud's distinctive properties.