On July 4, the Apple iCloud (Apple Music, Apple TV and the App Store) went down for three hours! "Oh no", non-millennials might say, "how will I ever survive"? Case in point, co-anchor of CNBC's Squawk Box Andrew Ross Sorkin discussed the problem the morning after – if it had been a business day, he would have lost his calendar, and that would have been catastrophic. This outage was the third big cloud incident in just a few days, and it was caused by an outage at Verizon. Facebook, WhatsApp and Instagram had availability problems, but more significantly critical enterprise providers like Google Cloud were affected. These now ubiquitous services are a proxy for our almost universal dependence on both cloud-based services and large-scale technology providers. Talking about Apple this morning, Andrew missed an even more critical incident. In late May, Salesforce had a major outage that lasted a full three days for the impacted companies.