We crossed a major milestone in 2024 with more than half of the activity on our platform, 53% transacted via supply path optimization. This is up from a third of activity just two years ago, driven by both new media buyers on platform and expanding customers via multiyear strategic partnerships. We have a strong partnership with IPG Mediabrands who leverages our sell-side technology to enhance advertiser ROI. By customizing PubMatic's algorithms, they have improved CPMs and win rates for clients.