Why on earth did Geffen launch a crusade against Redstone? For a time, the conventional wisdom was that he was trying to drive Redstone to the bargaining table to get something he wanted: a better deal for Spielberg at Paramount, or the sale of DreamWorks Animation—now an independent company run by Katzenberg—to Viacom. Inside the Redstone camp, the feeling was that Geffen had his eye on an exit strategy for when Spielberg's contract with Paramount expires, next fall. Either this was a ploy to coax more money out of Redstone or—and this was the guess you heard most often—it was Geffen's strange way of placing a for sale sign on DreamWorks.