FILE - This is a display of TurboTax on display in a Costco Warehouse in Pittsburgh on Thursday, Jan. 26, 2023. U.S. regulators have barred TurboTax maker Intuit Inc. from advertising its services as "free" unless they are free for all customers, or if eligibility is clearly disclosed. In an opinion and final order, the Federal Trade Commission ruled that Intuit engaged in deceptive practices by running ads claiming consumers could file their taxes for free using TurboTax — when in fact many taxpayers did not qualify for such free offerings. (AP Photo/Gene J. Puskar, File)