Keeping in mind the digital first approach and to further strengthen customer propositions, the Company has embarked on creating an omni-channel D2C platform to serve existing customers and acquire new customers in a seamless manner. The Board has approved the formation of a separate wholly owned subsidiary for this purpose. Through the platform, the Company will distribute Protecting, Investing, Financing and Advising (PIFA) products of companies of Aditya Birla Capital through various touchpoints such as website, app, branch and virtual engagement in an integrated manner. This will meet the financial needs of customers and give them complete flexibility to choose the channel for interaction by providing 'One Experience' across channels. The platform will also integrate a payments stack and value-added services to enhance customer experience and brand recall.