Looking forward, the annual report highlighted that the current strategic focus within Wesfarmers included innovation in product categories and all retail channels to market, including through online and store renewal programs. Wesfarmers' strategy has similarities to the major department stores, which have recently reported a number of successes in the online space too. David Jones (ASX: DJS) reported at its recent full year results presentation the "key achievement" of a successful transformation from 'bricks & mortar' retailer to an omni-channel retailer. Its new web store now offers 90,000 stock keeping units. The company has also launched mobile apps and upgraded the gift store for online purchasing functionality.