We're excited about the opportunity to build on our initial success here and SCCG's vast experience will play a major role in the next growth stage," says Symplify's Group CEO Robert Kimber. With over twenty years of experience in CRM and communication, Symplify has become one of the most trusted platforms in iGaming. With customers such as William Hill, LeoVegas, Betsson, Playstar and Hard Rock, Symplify has built its reputation on continuously developing bespoke features and innovative solutions, enabling CRM and CRO teams to remain best in class. As part of an expansion strategy, Symplify further enhanced its 360° offering in late 2021 by acquiring AI software Jada Gaming. "There was one part missing in our offering and that was Jada", says Robert Kimber, Group CEO of Symplify.