With TiVo's Series 1 DVRs going extinct at the end of the month and new parent company Rovi taking over, the TiVo brand is getting an interface refresh to bring it up to day with people's current viewing habits. (As well as the FCC's proposed set-top box rules .) The next-generation user interface is designed to allow for even better TV content discovery and predictions, a customizable viewing experience and overall less time spent fiddling with the remote. "We are transforming TV viewing into an easy, personalized experience," TiVo's Chief Design Officer Margret Schmidt said in a statement. "The new UX brings the content the viewer wants right up front faster through expanded discovery and predictions from their own cable subscription and the best online video sources. In short, we designed this UX so the viewer spends less time searching channel guides and opening apps and more time enjoying their favorite shows."