Posco is strengthening its competitiveness in the global steel market by expanding sales of its high-profit "World Premium" (WP) products. Posco's WP products encompass the company's "World First" (WF), "World Best" (WB) and "World Most" (WM) products. WF refers to products Posco has developed and commercialized for the first time. WB refers to products with global competitiveness in their technology and value. WM refers to products with high consumer preference and sales. Posco is expanding sales of its WP products to maximize profits, as their returns are 10 percent higher compared to those of general products. Posco's main WP product is automotive steel. Posco is currently operating automotive steel manufacturing factories in China, India, Mexico and Thailand, for which construction finished last August. The company also has 26 automotive steel processing centers in 12 countries.