"As we've seen with 'The Avengers' and 'Iron Man,' Marvel Studios is expert in developing comic-based properties into major blockbuster events and bringing them to the forefront of pop-culture," said Adam Biehl, VP of global marketing at Hasbro. "From the early visuals Hasbro has seen of 'Guardians of the Galaxy,' and knowing the extensive franchise marketing Marvel will put behind this property, we are extremely excited by what the studio has in store for fans and movie goers. Hasbro can't wait to offer kids and fans of all ages an exciting array of toys based on 'Guardians of the Galaxy.'"