M&M: Anand Mahindra, chairman of the homegrown auto group Mahindra & Mahindra Ltd, on Wednesday admitted that entering the commuter bike segment more than a decade ago was a failure on part of the group, according to a PTI report. The group entered the two-wheelers segment after acquiring Kinetic Motors in July 2008 and relaunched it under the brand name Freedom bikes with the label of Mojo.