The combination of the in-memory technology of SAP HANA with data virtualisation results in simplicity for data consumers and flexibility for data management. For the quickest start to the intelligent enterprise journey, SAP unveiled 15 SAP Guided Outcomes, which are packages that bring together multiple SAP products that are frequently used together to deliver compelling business value. In the first wave, SAP addresses five categories of business outcomes including cost optimisation, revenue growth, customer experience, total workforce management and product and service excellence.