It's estimated the program delivered $152 million in additional farm gate returns to beef producers. MSA is a quality mark and independent endorsement used by industry to underpin the eating quality of Australian beef and lamb brands. In 2017–18, 16 new brands became MSA licensed, showing their commitment to underpinning their product with MSA science and protocols. There are now 172 MSA licensed brands. Twelve brands are now actively communicating MSA in international markets with their sublicensed supply chains. MSA beef producers continue to embrace carcase feedback with a 32% increase in the number of producers accessing reports and benchmarking tools via myMSA in 2017–18. Their embrace of carcase feedback is reflected in outstanding compliance to MSA minimum requirements at 94.3% across all feed types, nationally. And the average MSA Index for compliant carcases was 57.78.