The company would continue to grow, albeit erratically with a succession of hits and misses characteristic of the toy and entertainment business -- and another near-fatal blow in the late 1970s as the Vietnam War and the skyrocketing price of plastic forced G.I. Joe into the bunkers. Enter Stephen, who steered Hasbro to Fortune 500 glory in the 1980s by building internally and acquiring Milton Bradley Company with its Playskool brand and timeless classic games, including Candyland, Chutes and Ladders, and The Game of Life, first sold the year before the Civil War began. Amazingly, and that really was the word, a toy company had become a Wall Street darling, sharing the same rarefied air as car manufacturers, petroleum producers, and venerable General Electric.