India-based fashion retail company, Aditya Birla Fashion and Retail Limited (ABFRL) launched its first collection in the women's athleisure and innerwear segment, recently incorporated, with a fashion show marking its entry in the city of Mumbai under the brand name, Van Heusen. The fashion show showcased Van Heusen's wide range of lingerie, athleisure and lounge collection. Keeping the comfort and fit as priority each piece is designed with precision and perfection ensuring all-day comfort for the wearer. Notably, Van Heusen ventured into the Rs. 16,000 crore (US $ 2.25 billion)-plus women's innerwear and athleisure market in India last year.