The Finnish market is small but almost perfectly formed. The three operators - Telia, Elisa and DNA - each have non-dominant market shares (32%, 39% and 28%, respectively) and DNA's lower market share means it has headroom to grow. Telenor is counting on it continuing to produce attractive products; upselling its customers to 4G; and strengthening its position in the business market where its parent can give it extra heft for things like procurement, roaming, and best practice sharing. DNA has a tiny subscriber base by European standards - just 2.9 million - but its service revenues are actually growing strongly (unlike many others in Europe - see charts above) ballooning by around 9.3 per cent a year over the last three years. Why? Here's a few reasons why DNA is doing so well, according to Telenor: Telenor says its intention is to keep DNA listed on the Nasdaq Helsinki exchange.