"Marketing as we know it has completely changed. Customer experience is the new competitive battlefield, and customers want a cohesive experience with every brand, across every touchpoint. Pardot makes this omnipresent status significantly easier for businesses to achieve by aligning B2B sales and marketing, yielding huge benefits for the bottom line. With Salesforce, Zycus will further strengthen its commitment to positioning procurement at the heart of business performance," said Sunil Jose, Senior Vice President and Country Leader, Salesforce India.