The popular app priced the IPO at HK$8.50 ($1.05) per share, with 574 mn new shares available. At this value, it places Meitu's worth at €605 mn, Reuters reported. Trading, which started on 15th December 2016, may have lacked the positive response it had hoped for, with low pricing failing to excite some investors. With the slogan, 'Create your own beauty', the company offers its consumers a range of apps designed to provide advanced facial recognition, editing and retouching capabilities. As of 31st October 2016, the image-sharing Chinese technology had been activated on over 1.1 bn devices around the globe, engaged 456 million monthly active users (MAUs) and generated 6 bn photos per month. Meitu's presence in the Hong Kong market may well encourage other technology startups to aspire to IPO status. It is the largest in it's industry space since leading e-commerce platform, Alibaba Group Holding, achieved the same feat back in 2007.