It said it expected its earnings to fall sharply again in 2014 as it searched for a new fashion label to make up for the lost earnings from Ralph Lauren which accounted for 45 per cent of group sales and 35 per cent of net profits. New Oroton boss Mr Newman, who has more than 25 years experience in the luxury apparel market, will have a huge task ahead of him to resuscitate the company's earnings and strike new fashion licence deals. Mr Newman joined Oroton in 2010 as vice president of Ralph Lauren Australia and New Zealand and has also led Oroton's big push into Asia where the company now has six shops and is looking to grow further. Other board changes were also announced this morning. Oroton executive chairman Ross Lane will become a non-executive director, John Schmoll will become the new chairman and director Eddy Chieng has been appointed chairman of the audit committee.