The online payment company PayPal is getting a shiny new look and its first-ever global marketing push as parent eBay Inc tries to wrest attention away from the growing number of rivals piling into the mobile payments market. The brand overhaul includes a more vibrant, simple logo designed to suit mobile phones and wearable devices like wristbands and PayPal's first-ever television ads in the US market. The campaign will last throughout the summer and into fall 2014. The move comes as PayPal, the dominant online payment processor, shifts its focus toward mobile phones and the fast-growing market to enable consumers to pay for physical goods and services with their smartphones. "If you look at us visually online, we look very similar to financial service companies," said Christina Smedley, vice president of global brand and communications at PayPal. "Our brands and the ways consumers are going to experience them, the way people are going to touch us, is going to change hugely in coming years," she said.