These are decisions that are only arrived at when the realities of a disinterested buying public loom into focus, and Ford is hardly alone. General Motors, which a few years ago announced it would be selling a dozen EV nameplates, has cut well back on development plans, scaling its production to match the dwindling market demands. Dedicated EV producer Rivian just experienced its lowest stock price since going public, as it missed sales targets and announced layoffs. Once trading above $130 a share at the start of 2022, it recently plunged -25% after the report, and it's now down to just $10. Lucid Group, another EV maker, also plumetted on Wall Street as it missed revenue marks and lower than expected earnings, with a -$0.29-per-share figure. It also announced a 2024 production number below estimates as analysts expect its share price to drop to $1ps. Farady, producer of a high-end vehicle going for more than $300,000, is currently trading on the stock exchange for around $0.20 a share.