Not only is Matty a respected chef and well-known Hellmann's fan (he calls the brand out by name in his cookbooks and online cooking shows), but his practical cooking style is relatable to Unilever's casual dining target. As a crossover star, his 2 million Instagram and 1.56 million YouTube followers helped the campaign reach new consumer audiences. In addition to the chef cooking segments, the campaign launched with a custom recipe developed by Matty and a testimonial video in which Matty shared his love for Hellmann's. The testimonial video on the Unilever Food Solutions Instagram account had the most views of any other UFS post ever. The "Real Talk" campaign created buzz with high-impact, multichannel activations and exceeded all KPIs, including generating +197 million impressions, 948,139 clicks, 2,362 leads, and a +60 bps market share.