BATTLEGROUNDS MOBILE INDIA (BGMI), India's popular mobile video game, developed and published by South Korean video game developer KRAFTON, Inc. onboards Flux@The Glitch, the content wing of The Glitch, a VMLY&R agency to create engaging and intriguing video content for users. This partnership will focus on disruption driven and industry-first ideas to unleash the full potential of the BGMI brand in the Indian market, by bringing new players from various demographics across India, into the BGMI ecosystem. The goal is to provide information and inspiration driven content based on awareness and engagement. This will help pull the community of both - the advanced gamers as well as the casual gamers into the game. With the increasing availability of smartphones and cheaper data plans, mobile gaming has become one of the fastest-growing sectors in India.