Following federal and state pressure, major brands have announced plans to remove artificial dyes from their U.S. product lines. On June 18, 2025, Kraft Heinz and General Mills announced that they will be removing artificial dyes from their products sold in the U.S. Both companies have stated that they will phase out FD&C artificial dyes by the end of 2027. General Mills also stated that it will be prioritizing the removal of such dyes in its cereals sold in K-12 schools by summer 2026. And Kraft Heinz will not launch new products in the U.S. that include FD&C colors moving forward. The removal of artificial dyes by industry leaders is rapidly setting new expectations for ingredient transparency and marketing accuracy across the CPG sector.