Obviously, it'll bring in more in payment processing fees to PayPal, but promises to charge less per transaction than the standard credit card provider. For users, the value proposition will come in having a universal way to pay for content – without needing to break out the wallet and punch in a credit card number. "The decision to purchase digital goods and content usually happens on impulse, so the act of paying needs to be as quick as that impulse. PayPal for digital goods is an ideal solution for game developers, newspapers, bloggers, media companies, and anyone who is looking to monetize premium digital content around the globe," said PayPal VP Sam Shrauger in a statement. In addition to simplifying the process of micro-payment transactions, PayPal wants to continue encouraging users to use the service for global payments – so a content provider in Asia can accept payments from the US without jumping through any extra hoops.