In July 2022, Tmall Hong Kong, set up in 2021 as a dedicated shopping channel for merchants and consumers in the city on Taobao Marketplace, will similarly shut down operations in late October 2022. With the local market already dominated by HKTVmall, which operates the city's biggest and most widely used online shopping app, the move is an unsurprising and needful one. Furthermore, with Taobao already present in the relatively smaller Hong Kong, China market, the strategy moving forward will be to consolidate the two platforms and sell mainland goods through Taobao instead.