China's carmakers are caught in a fierce price competition sparked by Tesla (NASDAQ: TSLA ) in January, and the situation shows no signs of easing. They are also contending in the same global markets, facing consumer hesitancy and occasional regulatory hurdles. During its Wednesday event, BYD aired a video commemorating the establishment of twelve competitors, ranging from state-affiliated FAW Group in 1956 to more recent commercial EV startups like Xpeng (NYSE: XPEV ), Nio (NYSE: NIO ), and Li Auto Inc (NASDAQ: LI ) over the past decade. The video showcases historical clips, expansive landscapes, and vehicles being prepared for export. "Our stories are different from each other but share the same direction," the narrator says. "There's no distinction between 'you' and 'me'." The video ends with a call for China's automakers to "demolish the old legends and achieve new world-class brands," under the slogan, "Chinese Autos".