It is attractive for Tilray that Authentic currently r eaches nearly 250 million social media followers across key digital platforms. Shares in Tilray dropped 14% to $86.59. READ: Tilray shares soar after biggest shareholder pledges to hold onto stake in first half of 2019 "We are thrilled to partner with Authentic, a global leader known for expertly managing and marketing an owned portfolio of iconic brands," said Tilray CEO Brendan Kennedy. "As we work to expand Tilray's global presence, this agreement leverages our complementary strengths and will be accretive to our shareholders as we reach new consumers across the entertainment, fashion, beauty, home and health and wellness sectors." The deal with Authentic is a revenue-sharing agreement, with Tilray supplying various cannabis-based products to be sold through Authentic's distribution channels.