He also pointed out that this transformation would position IDH to integrate innovative technologies like AI, reinforcing its ability to remain competitive in a rapidly evolving industry. The implementation of Salesforce Customer 360 is being carried out by Cloudzlab, a consultancy firm and Salesforce Platinum Cloud Alliance partner based in Cairo and Dubai. The platform will empower IDH's field representatives with live data, allowing better coordination with doctors and improving case management. Additionally, it will enhance decision-making for management and finance teams by offering greater clarity on financial forecasting, revenue cycles, and growth opportunities. Frank Defesche, Senior Vice President and General Manager of Life Sciences at Salesforce, praised IDH for successfully unifying its operations through a comprehensive digital platform. He noted that this transformation not only boosts internal efficiency but also strengthens IDH's connections with healthcare partners and customers.