For example, As Volkswagen targets urban areas, an urban customer will not have to travel more than 45 minutes to reach a Volkswagen outlet. Thus, the coverage in terms of sales is very high. Furthermore, Volkswagen has a fantastic CRM system that keeps a solid track of its customers and their service needs and also cross-sells other Volkswagen products like annual maintenance contracts. The company now needs to look at distributing in rural areas, where the demand is high, and the supply is less. If a company has to establish itself as an automotive manufacturer in India, it must also target rural areas.