Prysmian Group serves the most comprehensive range of markets including power transmission and distribution, telecommunications, construction and infrastructure, energy projects and specialty industries for countless applications, providing an unparalleled wire & cable portfolio, technologies and services that set the highest standards in the industry. To support the implementation of this new brand architecture, Prysmian Group's new visual identity will be applied to all touchpoints, reinforcing brand recognition worldwide and assuring product accessibility to its customers and partners within the North America markets. About Prysmian Group North America: Prysmian Group is the world leader in the design, manufacture and sales of wire and cable products. Based in Highland Heights, Ky., Prysmian Group North America operations include 27 manufacturing facilities, 14 distribution centers, four R&D centers, and more than 5,400 employees with net sales of near $4 billion.