VW Chief Executive Officer Oliver Blume last month added design to a list of priorities in his bid to entice more EV buyers and stem a slide in market share in China. The move strengthened the hand of designers to come up with distinct looks across the company's brands, which include VW, Audi, and Skoda. The goal is to give past favorites like the VW Golf an edgy new twist and to bolster lynchpin EV projects.