The decision to sell GreenSky follows substantial losses incurred from Goldman's acquisition and subsequent sale of the company. As part of an internal shift in strategy, Goldman Sachs is moving resources from consumer lending to Project Blue, an initiative addressing regulatory issues. This move comes amidst increased regulatory scrutiny due to credit card billing errors and refunds, further pressurizing the bank's consumer service. The unique billing cycle of Apple Card bills issued at each month's start has intensified these pressures, with attempts to change this proving unsuccessful. Despite these challenges, Goldman Sachs shares were up by 0.68% to $311.40 in premarket trading on Monday, ahead of an anticipated earnings report. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.