Meanwhile, comparable sales fell 3%, while comparable store sales (comps) tumbled 7%. Adding to the woes, L Brands is facing intense competition from American Eagle Outfitters' Aerie brand and Target's new Auden brand, which have been successful in luring customers away from L Brands. Also, with more and more consumers preferring online shopping, a host of emerging e-commerce brands are gaining market share and might pose concerns for the Victoria's Secret brand in the near term. Of late, investors have pointed out that wrong merchandising actions and the company's inability to keep up with its strong brand image have led to Victoria's Secret's failure. Some investors have also been suggesting L Brands to spilt Victoria's Secret and Bath & Body Works brands for a turnaround. We note that the company's Bath & Body Works brand has been showing strength.