Fürst added: "I'm excited to join Telia during this period of change, with an opportunity to contribute to delivering great customer experiences in the Nordic and Baltic regions. I look forward to working with brilliant and competent colleagues across Telia to further position the company to adopt new technologies, increase customer satisfaction, and really stand out from the competition." The unit name change from CPS to Technology is planned to be implemented on December 1st, when the intended organisational changes are planned to be concluded following the ongoing union negotiations. In the interim, Hein Müskens will continue as acting Head of the unit, in addition to his position as Chief Information Officer, and he will report to Fürst when she joins Telia.