The brand refresh is just one aspect of how Coca-Cola-owned Fanta is aiming to appeal to Gen Z today, according to Dane Callis, brand director at Fanta North America, who explained that with this effort Fanta wanted to be more consistent across international markets given consumers' awareness of global differences with brands now. Callis also detailed Fanta's approach to real-time marketing and TikTok trends, how the brand is managing Google's third-party cookie depreciation and why marketers need to get comfortable with less control of their brands.