While Tata Motors is reducing its discounts to protect its profit margins, the company's main competitor, Ashok Leyland, has reportedly decided to maintain its discounts. Ashok Leyland, a rival company of Tata Motors, has stated that over the last five quarters, it has consistently reduced its discounts, resulting in better revenue and better control of their margins. This was achieved despite the impact of rising commodity prices in the first half of last year. According to Sanjeev Kumar, President and Head of MHCV business at Ashok Leyland, this strategy has been effective for them. In addition to maintaining its discounts, Ashok Leyland also announced the launch of six new "alternative energy" products at the Auto Expo 2023. The company is focusing on innovative and sustainable solutions as part of its strategy to stay competitive in the market Despite the efforts of companies like Ashok Leyland and Tata Motors, the overall demand for commercial vehicles in India is expected to remain subdued in 2023.