Tiffany & Co. subsequently urged the U.S Supreme Court judge to dismiss the misappropriation of unfair competition and interference. LVMH-owned Tiffany & Co claims the attack by Cartier was calibrated for maximum publicity. Richemont-owned Cartier's lawsuit comes as Tiffany & Co. is currently in the midst of revamping its brand since being acquired last year by LVMH in a $15.8 billion deal. Mshangama says "one of the biggest misconceptions about fashion law is that it's all about protecting brands against counterfeiters. However, often it's also about protecting brands against the competition." For more than two decades, Mshangama has provided exceptional legal counsel in sports to world leading athletes and organizations, which has now gained the attention of large brands in Asian fashion markets, including Global Fashion Investments in Dubai, United Arab Emirates. He adds "Dubai is one of the world's leading entertainment hubs, with a vibrant fashion scene.