Burger Powerhouse: Soy-based burgers are set to remain the leading product format, commanding an estimated 31% share of the product type segment in 2025. This sustained popularity is attributed to their familiarity and strong presence in both retail and Quick Service Restaurant (QSR) channels, popularized by industry giants like Beyond Meat and Impossible Foods. South Asia Leads the Charge: South Asia is identified as a pivotal growth region, with India forecasted to lead global growth at a remarkable 14.1% CAGR, followed closely by China at 13.4%. This surge is fueled by rising protein consumption, expanding soy processing capabilities, and price parity with conventional meats in certain areas. Taste and Texture are King: Consumer preferences continue to prioritize taste and texture, as evidenced by a United Soybean Board survey in August 2023, where 64% of consumers prioritized taste in plant-based meat alternatives.