Taking into account increased selling space in the UK, total sales for Primark were up 4.0% in the quarter. Primark's diminutive decline compared to rivals means it is snatching ever more market share, said analysts at Shore Capital. World of wonder Global sales for Primark were 3% ahead of last year, or 4.5% if currency swings are ignored, which was driven by a "marked upturn" in Europe, as well as a move into Eastern Europe, with Slovenia exceeding expectations, stories in Poland and the Czech Republic coming this year and a lease signed in Slovakia to take Primark into its 15th country.