A seasoned strategist, he has steered several senior leadership roles at The Coca-Cola Company for more than 18 years. He has led the marketing operations of juices and cola segments, brand strategies for India and Southwest Asia markets such as Sri Lanka, Bangladesh, Nepal, Bhutan, and the Maldives, led sustainable business growth for the Southwest Asia markets and has been the Managing Director at Coca-Cola, Bangladesh. Sandeep Reddy, Chairman, Board of Directors, UNIBIC Foods, said, "We are delighted to welcome Ajay to UNIBIC at a pivotal time in the company's growth story. His extensive experience in brand building, consumer marketing, and franchise leadership will be invaluable as UNIBIC continues to strengthen its footprint in the packaged foods category. We are confident that Ajay's leadership will steer the company towards exceptional metrics and innovation while expanding our presence in both Indian and global markets".