TiVo has announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge's Identity Graph and premium demographic attributes; giving TiVo customers an expanded data offering with more flexibility to meet the ever-changing needs of the market. The availability of premium demographic attributes through TiVo's relationship with best-in-class partners enables advertisers to supplement anonymous household viewership data with additional insights around demographics, consumer preferences and behaviors, providing contextual audience insights that better connect advertisers with relevant target audiences. The Kantar ad data enables customers to now know both the programming viewership as well as the advertising viewership across millions of US households.