Keeping my personal opinion on beer quality aside, Anheuser-Busch has come under fire recently about the consistent quality of its products. Reports of watered-down beer began to emerge in February, featuring lawsuits in many states applying to a variety of the company's products. Although no monetary consequences have resulted, the negative press was quickly ousted with advertising similar to that of Jim Koch's (Boston Beer Co Inc (NYSE:SAM) founder) pitches of quality, consistent brewing in television advertisements. Companies of the size and scale of Anheuser-Busch can afford to make mistakes, but micro breweries need to take the time to build consumer loyalty and invest the time required for success. Instead of sitting behind the scenes for a decade, the trend may shift toward joining forces and accelerate the "investment in that capacity" of advertising and marketing.