Skyworth, the second largest vendor, grew its market share by 0.9 per cent, while the third largest vendor Technicolor saw its share decrease by a similar amount. Although the pandemic recovery allowed vendors to ship more units in 2021 compared to 2020, logistical constraints, overall dampened demand, and migration to streaming in mature markets meant that the shipments of virtually all other vendors continued to decline in 2021. In mature markets, demand will be driven primarily by STB churn, which is becoming more frequent as operators compete in an increasingly saturated environment. "To appeal to these consumers, vendors must develop more advanced hybrid box types. It is important that vendors also appreciate the longer-term shifting regional demand for STB equipment and adjust their production roadmap to meet the specific requirements of these markets," Spivey concludes.