HONMA remains committed to applying cutting-edge technologies and artisan-style Japanese craftsmanship to the design, development and manufacturing of a comprehensive range of exquisitely crafted and performance-driven golf clubs. HONMA applied several of its revolutionary proprietary technologies to the design and development of its latest BERES AIZU and TW757, designed for affluent and avid golfers. The Company aims to launch the next generation of BERES and several new products under Tour World club family in 2024. Re-defining the HONMA brand and creating a 360-degree brand experience HONMA initiated various programs to improve its global brand positioning and communication with target consumers.