The next-generation i30 is also recognisable thanks to Hyundai's signature front face – the hexagonal shaped front grille. "The hexagonal appearance is unique to Hyundai, with the jewel-like front headlamps which flank the grille adding a strong personality to the vehicle, as well as a sense of refinement and luxury," Thomas Bürkle added. Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented, "We expect this next-generation i30 to play a significant role in developing our brand image in Europe and strengthen the vehicle's position as our best-seller in Europe. Since 2007, the name 'i30' has become synonymous with 'quality', 'reliability' and 'low emissions' in Europe, and we hope that, amongst others, the term "emotional appeal and style" will be added to the list with the introduction of this dynamic new model. "Under our brand slogan 'New Thinking.