"Today we showed the world what the future of consumption looks like for brands and consumers," said Fan Jiang, president of Taobao and Tmall. "We are meeting the growing demand of Chinese consumers and helping them upgrade their lifestyles while introducing new users to our digital economy from across China and around the world." Throughout the two-day media tour, Alibaba executives took pains to stress during press conferences that Alibaba was expecting consumers in China's lower-tier cities and rural areas to spend more, as the e-commerce giant has seen more than 70% of its 102 million newly acquired annual active consumers come from there. Both Liu Bo, general manager of Taobao and Tmall Marketing and Alvin Liu, Alibaba 's head of import and export business explained that to reach and create new products for lower-tier consumers, Alibaba is using consumer analytics and supply-chain capabilities, and partnering with brands, like P&G and L'Oréal.