This will see Britvic providing £5m of investment support for the construction of new rPET manufacturing facilities at Esterform's site in Sherburn in Elmet. Britvic highlighted that there is currently a significant industry issue in accessing the quantity and quality of food-grade rPET required to satisfy demand, with insufficient capacity currently available in the UK. It stated that this deal, therefore, provides it with secure access to UK-sourced rPET and gives Esterform the security to invest in a major capital project that will enhance the UK's efforts to create a circular economy. Britvic has already removed more than 1,400 tonnes of primary plastic from its supply chain since 2017, with all of its PET bottles, glass bottles and cans now recyclable. The company was also a founding signatory of the UK Plastics Pact. Britvic stated that it will also help to meet its targets by adding a recycling message to all consumer and trade advertisements.