Wall Street has to be happy with this as it gives a better view of what goes on at the company. Google was immediately up 7%, to $708, in trading after the announcement came through. Analysts have raised a toast to the move, which they expect may result in more financial disclosures. According to Page's post, Alphabet will eventually report Google's earnings separately and will also replace Google as the publicly-traded company on the Nasdaq stock exchange. All shares of Google will be converted to Alphabet shares eventually. Company shares will continue to trade on Nasdaq under the same GOOGL and GOOG ticker symbols.