CropX ran pilot tests in partnership with PepsiCo Mexico of the sensors and technological solutions offered by CropX, with the objective of demonstrating reductions in water used for potato production under drip and pivot irrigation. CropX's sensors were deployed across several fields owned by two farmers supplying PepsiCo. The data collected by CropX's sensors was monitored continuously throughout the season and the actionable insights generated by CropX's algorithms helped the farmers make science-based decisions. To demonstrate the benefits of sustainable agriculture using state-of-the-art technologies, PepsiCo compared the results of the 'Best Ag Practices 4.0' plots vs. the control group, where the farmers used standard practices. The results were significant – 'Best Ag Practices' plots where CropX tech was used achieved higher yield, while applying 15% less water and less fertilizers, compared to the control group.