DS Smith's involvement forms part of the company's £100m R&D and innovation investment announced in 2021 to accelerate work in the circular economy and offer packaging that has less impact on the environment. Together the companies will investigate smart packaging made from recyclable paper, aiming to reduce waste, monitor quality, and ensure supply chain efficiency during distribution and transportation. Magnus Renman, group R&D director at DS Smith, said: "Corrugated packaging together with smart tech has a huge potential to reduce waste across the supply chain but we're not quite yet where we need to be.