The startup doesn't consider Tyson, of which Woo spoke highly, a direct competitor either, for it's venturing beyond cleaning into areas like smart mobility. When asked whether Xiaomi picks winners, Woo said "Xiaomi is more of a platform and doesn't allocate resources." While it tended to work closely with startups in its early years, Xiaomi's empire of consumer products runs on the basis of market competition these days. "Our collaboration with Xiaomi is no different from the way we work with Amazon or eBay.