Commenting on the national launch of 7UP® Revive™, Vipul Prakash, ‎Vice President, Beverage Category at PepsiCo India said, "Hydration is a critical portfolio for PepsiCo, with 7UP® Revive™ one of our first innovations in this space. 7UP® Revive™ is a relevant and perfect solution to the warm and largely humid Indian climatic conditions, and is a product that aims to address an existing need-gap in the market. We first introduced 7UP® Revive™ in Tamil Nadu and Kerala last year and the product has seen huge consumer traction, including strong consumer trials and very encouraging repeats. We are excited to now make India's first-ever Hydrotonic drink available nationally in our priority markets."