The initiative is being held in collaboration with Cartlow, the one-stop online shop, who will help ensure trade-ins are seamless and successful for all concerned parties. Osman Albora, Senior Director – Mobile Division, Samsung Gulf Electronics, Samsung Gulf Electronics, said:"To honor the latest Galaxy Z Series' market introduction and provide additional support and value to our consumers, we decided a trade-in program would be a welcome way to complement the widespread excitement and give back to those we serve. We are delighted to be working with our partners at Cartlow and look forward to ensuring everyone wishing to avail this opportunity will do so over the coming months." Operating under the theme 'Trade in to unfold your world', the trade-in initiative offers flexibility and empowerment for Samsung customers. In addition to potential savings, consumers can also exchange up to three old devices – including those with cracked screens – to purchase their new Galaxy Z Series smartphone.