In 1903 when SodaStream launched in the United Kingdom, the brand's creator George Gilbey ran a well-known gin distillery. His new offering of "aerated liquid" was quickly adopted by wealthy British households. Within two decades, SodaStream added a range of flavoured cordials to its offering, creating the original DIY soft drink. But over the following 50 years, the brand slowly plateaued. Source: Supplied