The Zacks Beverages – Soft Drinks industry has been reaping the gains of the pricing strategy adopted by most players to overcome cost woes, along with market share gains and continued innovation. Accelerating digital investments also bodes well. Companies are expected to gain from expansion into newer categories and adjacent categories, including capturing market share in the Ready-to-Drink ("RTD") alcoholic beverage category through collaborations. Players like The Coca-Cola Company KO, PepsiCo Inc. PEP, Fomento Economico Mexicano FMX, Monster Beverage Corporation MNST and Keurig Dr Pepper KDP are well-poised on robust innovation efforts.