"You can't just be a middle man between the viewer and the network," said Jonathan Hadad, a research analyst at IBISWorld. "You have to be the network." Netflix recently signed Shonda Rhimes, the creator of ABC hits including "Grey's Anatomy" and "Scandal," to a multiyear exclusive agreement to develop shows for the streaming service. Netflix in August announced its first acquisition, buying comic-book publisher Millarworld to gain access to production and intellectual property such as "Old Man Logan." Netflix has been aggressively pursuing global expansion as its core U.S. market matures and as it works to offset growing content costs and original programming investments. Netflix added 4.45 million international subscribers in the quarter, compared with its forecast of 3.65 million. It added 850,000 U.S. subscribers, compared with its target of 750,000.