The decrease in total operating revenue was primarily attributed to a 2.2% decrease in system-wide same-store sales for the 13-week third quarter of 2010 compared to the 13-week third quarter of 2009. Restaurants enter the comparable restaurant base for same-store sales the first full week after that restaurant's 15-month anniversary. Commenting on results for the third quarter of 2010, Steve Sather, acting president and CEO of El Pollo Loco, Inc. said, "Traffic frequency in our restaurants continues to be adversely affected by the challenging economy and high level of unemployment in our core markets, and in particular among Hispanics which are a key demographic for our brand. During the quarter, we had a limited time offer for our Queso Crunch Burrito, which we launched with a new twist-- a choice of flame-grilled chicken or steak, and our Double Your Chicken for $5 offer with the purchase of any 8, 10 or 12-piece meal.