But outdoor advertising is really in the early stages of a digital transformation. You probably noticed a lot of the billboards by your house are digital now, not pieces of paper. Only about 20% of Outfront's advertising spaces are digital in nature. Digital ads, digital billboards, digital transit system ads, things like that, bring in four to six times the amount of revenue as a static billboard. Not only that, but the gross margins are much better. Digital ads have an 85% gross margin compared to 70% for static. So they're more profitable, bring in more revenue, and it's only about one-fifth of the company's total advertising spaces right now.