"QVC's fun and engaging livestream shopping experience lines up with FuboTV's mission to offer a leading portfolio of premium entertainment and lifestyle content alongside sports and news," said David Apostolico, SVP Platform Strategy, Development & Distribution for Qurate Retail Group. "We're excited to introduce our uniquely engaging vCommerce content to FuboTV viewers and welcome them as new customers, while also giving our existing customers yet another way to engage with us via digital streaming." This launch reflects QVC's continued strategic initiative to expand the reach of its original broadcast and streaming vCommerce experiences across new media and digital platforms, which include over-the-top devices and services, shoppable apps, social media, digital over-the-air networks, mobile apps, and websites. QVC has been the first livestream shopping channel on multiple streaming services.