Similarly, The Procter & Gamble Company (NYSE:PG) recently announced a net sales decline of 2% in its beauty segment. Organic volumes and sales were down 1% each. The company cited a heavy competitive and promotional environment in hair care and skin care, although sales increased in its salon professional sub-segment. This is further evidence of a bifurcation between the prestige and mass market. In fact, The Procter & Gamble Company (NYSE:PG) faces challenges in keeping market share in all of its categories.