Easy pay has been in the market for over 8 years and intuitively understands the pulse of the consumer. It has been a disruptive player in the fintech space to provide financial access to the unbanked and underbanked population, using modern technology and digital reach. Expansion into Neobanking, Easy Pay now plans to become a 'One Stop Shop Neobank' for MSMEs providing services such as Payments, Bank Accounts, Deposits, Lending, Wealth, Insurance and Supply Chain. As part of the overall strategy, the company is ramping up its product offerings to support the growth of MSMEs by providing them 'on demand' banking with a slew of innovative lines of products, enabling them to scale up their business and thus increase their revenue.