Shenmue 3 will not be appearing at E3 2017, developer Ys Net confirmed during its monthly update on Kickstarter. " While our schedule has yet to be finalized, we will be devoting June to game development and as a result, will unfortunately not be participating in any game shows, " said the studio. " On the other hand, we look forward to bringing you our monthly updates and hope you do too! " In addition, the studio also revealed a new Shenmue 3 character; a muscle-bound type decked out in suspenders and sporting shoulder-length hair. " Where will this person show up, I wonder? " Shenmue 3 was announced during Sony's E3 2015 press conference, where creator Yu Suzuki took to the stage to launch the game's Kickstarter campaign. The project went onto become the fastest game on the crowd-funding initiative to reach one million, and ended its Kickstarter run on an impressive $6.3 million. Shenmue 3's unveiling created so much buzz among fans that it resulted in a surge of pre-owned Dreamcast sales.