WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other U.S. companies that have committed to eliminate colorants such as Red 40 and Yellow 5 from their foods. The Battle Creek, Michigan-based company said it would remove the additives in an announcement posted to its website. The company had previously announced that it wouldn't introduce new products with the dyes beginning in 2026 while also committing to eliminate the ingredients from its cereals served in schools by the 2026-2027 school year. The cereal maker said 85% of its sales are in foods that don't contain the dyes. Products with dyes include Froot Loops, Apple Jacks, and some variations of Rice Krispies. Candy company Ferrero International SA announced earlier this month that it agreed to buy WK Kellogg for an enterprise value of $3.1 billion.