ICICI Prudential Life Insurance has come out with a new initiative titled – 'Claim For Sure' — under which death claims will be settled in 1 day, provided some terms and conditions are met, the company claims. Death claim, in case of life insurance, is a formal request made by the nominee to the life insurance company. This request is made for the payment of sum assured/Life cover amount in case of the unfortunate event of the death of the policyholder. The payment decision is made by the insurance company post scrutiny of claim documents submitted by the nominee. The loss of the breadwinner of the family causes significant emotional and financial distress. However, with a life insurance policy, the financial part of the family is taken care of. With the 'Claim For Sure' service initiative, the company aims to reduce the financial distress caused to families due to this loss. ICICI Prudential states that 99.4 per cent of death claims received, settled in one day under 'Claim For Sure'.