Current Global, FP7 and Heinz celebrated team spirit with the Best Collaborative Campaign, and Sticky Ginger secured the Best Food and Beverages Campaign. New categories brought fierce competition, with Hill & Knowlton Strategies named Large Agency of the Year, Current Global MENAT as Small Agency of the Year and Brazen MENA awarded Best Homegrown Agency. In Sector and Services, Hill & Knowlton, TECOM Group and Emirates Red Crescent secured Best Business to Business, while Weber Shandwick MENAT and OnStar by General Motors together won Best Consumer Services Campaign. In Techniques and Services, Dubai Holding earned Best Sustainability Stakeholder Engagement campaign and Action Global Communications claimed Best Campaign Demonstrating Environmental Initiatives.