For Deerfield-based Mondelez, a $30 billion global snack food powerhouse, the deal is more about long-term growth strategy. For a purchase price of about $81 million, Mondelez bought a pioneer of the growing "free from" category. Enjoy Life's products — primarily cookies, bars and baking chocolate — are known for being free of the eight most common allergens: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish.