AO World shares rallied further today after the online electricals retailer said profit for the full year that just ended was set to come in at the top end of its forecasts. Despite the cost of living crisis, demand for its washing machines, televisions and laptops has proved more resilient than it had expected, allowing AO World to raise its profit forecasts for the fourth time since July. The Bolton-based company also said its turnaround plan centred on cost cuts and a focus on more profitable products had boosted margins.