Kicking off on 27 October, the tour will see Karol G visit cities across the US, hosting S mirnoff activations along the way. The collaboration will also seek to further Smirnoff's commitment to diversity and inclusion efforts. "Karol G is a Latina powerhouse and is unapologetically pushing cultural boundaries with her own unique flavour," said Jay Sethi, chief marketing officer for Diageo Beer. "The collaboration between Smirnoff and Karol G is all about celebrating Latin culture and its diverse flavours, while bringing everyone together to live life louder. The world is ready."