Marketing Insiders Group highlights the latest business process outsourcing insights, gathering the most important BPO players at European BPO Forum 's first edition in Vienna – Studio 44, on June 6 th 2014. More and more businesses are nearshoring in Europe. According to the AlixPartners studies the top three nearshoring reasons are: lower freight costs 37%, speed-to-market 31%, lower inventory costs 26%. The BPO dynamics is catching up speed and so should the leading European players. 23 cities from European regions are in top 100 global outsourcing destinations (Source: Tholons – 2013 Top 100 Outsourcing Destinations). The global business process outsourcing landscape is constantly changing and the European market needs valuable, niche insights more than ever. From those premises sprung the top level happening European BPO Forum 1 st Edition – The Customer Relationship Cycle.