Our partnership will enable us to accelerate our innovation across our value ecosystem, enabling us to enrich and drive exceptional outcomes for our customers." Nalaka Umagiliya, Chief Operating Officer of Group Information Technology and Senior Vice President at John Keells Holdings, commented, "Our collaboration with Salesforce represents a pivotal advancement in transforming ongoing CRM, sales, marketing, and loyalty operations at JKH, with a strong focus on enhanced data privacy and customer consent management. With CRM and Loyalty solutions underway at specific subsidiaries of JKH, Salesforce's innovative technology solutions are empowering us to elevate customer engagement, optimise business processes, and achieve significant efficiency gains across the John Keells Group." About Salesforce Salesforce helps organisations of any size reimagine their business for the world of AI.