Its efforts to bring us the thinnest phone ever resulted in the possibly bendable iPhone 6 but Apple recovered with a stronger iPhone 7 and future designs that almost challenged you to bend them. Apple's not great at apologies. 15 years ago, the late Steve Jobs held an apology, non-apology press conference to explain away "Antennagate." For those who don't recall, that was when the iPhone 4 came out and some people reported connectivity issues that may have been related to their hands covering the ill-positioned antennas on the outside of the phone. The company initially said we were holding the phones wrong, and then Jobs held that press conference to clear the air. Sort of. He never exactly apologized and did his best to minimize the issue and encourage reporters to move on. It's not that Apple is incapable of admitting fault. Back in 2017, Apple invited me to Cupertino to talk about a Mac Pro do-over. This was unheard of.