At its flagship conference Relate, Zendesk has unveiled new solutions that put conversations at the centre of customer relationship management. Zendesk also announced a new employee experience offering to help companies transform internal operations and create the best hybrid work experience. "The last few years have made it obvious that digital is the front door, convenience is paramount and relationships are anchored in conversations," says Mikkel Svane, CEO and founder, Zendesk. "Zendesk is helping businesses embrace this new generation of conversational customer relationship management and turn customer service into an engine for growth." Better business with Conversational CRM Zendesk's approach to Conversational CRM connects and integrates front and back offices to not only enable the front office to provide support, but also to provide a full range of intelligent, real-time data and services for customer engagement.