The Women's World Cup had everyone clamoring to capitalize on the U.S. team's success. But Budweiser and VaynerMedia wanted to make a difference and elevate the women's game in the long term. The day of the final, Budweiser announced it was becoming the first official beer sponsor of the NWSL, simultaneously launching a film and a full-page ad in the NYT encouraging fans to keep supporting the women's game. But it didn't stop there. When the NWSL Championship arrived, the Budweiser team shifted its focus to recruiting other brands as sponsors.