In today's highly competitive technology industry, understanding customer behavior is crucial to driving business success. Nvidia, a leader in producing graphics processing units (GPUs) and AI technology, serves a diverse customer base, ranging from individual consumers to large corporations. Each group has distinct purchasing patterns, satisfaction levels, and tendencies to make repeat purchases. By using Tableau for analysis, we aim to uncover insights into customer trends and behaviors. This analysis will help Nvidia plan effective marketing campaigns, improve customer service, and enhance future product development, supporting sustainable growth in both retail and corporate markets.