A heavy reliance on Tiger Brands manufactured products has put South African retailers under fire following the recall of their house brands as the listeriosis outbreak raised safety concerns. Woolworths suffered collateral damage as customers took to social media this week to complain bitterly - or gloat - that higher-priced cold meats at the upper-end retailer were made by Tiger Brands. Tiger Brands recalled its own products in the Enterprise range this week. "Woolworths posting all those products to show that we are all eating the same food. U ain't living better than us by buying from them. The jig is up," said @wayneharper on Twitter. This was one response to Woolworths pulling 33 of its ham, vienna, salami and other cold-meat products. The retailer stocks ready-to-eat products that are sliced and packed at a dedicated production facility at Enterprise's Polokwane and Germiston factories.