HTC unveils the HTC Desire 310 for maximum value HTC packs HTC BlinkFeed, Video Highlights and super-fast processing power into its latest entry-level smartphone Dublin, Ireland, 6 th March 2014, HTC, a global leader in mobile innovation and design, has unveiled the new HTC Desire 310, bringing seamless multi-tasking, smooth browsing and effortless video creation to the entry-level market. Fusing a sophisticated navy blue, orange and white design with a powerful quad-core processor, HTC BlinkFeed, and Video Highlights, the latest addition to the HTC Desire family makes some of the celebrated HTC One series' most popular features available to those who want a more affordable handset without compromising on performance. "Everybody today wants a smartphone that can keep up with them, regardless of whether it is a flagship or entry-level model" says Peter Chou, CEO of HTC Corporation.