Equifax Ltd showed a serious disregard for their customers and the personal information entrusted to them, and that led to today's fine." Equifax has responded with disappointment to the ICO's decision. In a statement responding to the ICO's ruling, a company spokesperson said: "We have received the Monetary Penalty Notice from the Information Commissioner's Office (ICO) on Wednesday afternoon and are considering the detailed points made. Equifax has cooperated fully with the ICO throughout its investigation, and we are disappointed in the findings and the penalty.