And over the next 10 years or so, they hope to leverage Marvel Entertainment, Inc.'s stable of superheroes in ways that will make the Mouse far more competitive in the fields of videogaming, MMORPGs as well as with emerging technologies," according to JMH. Although Iger promised in a conference call with shareholders and the press today that Disney won't muck with Marvel's characters -- that it's all about extending the Marvel brand using Disney resources -- does anyone honestly think Disney just dropped $4 billion to have no creative say in the movies they will eventually distribute? If Disney is footing the bill then that means they will have the power to green-light which Marvel movies go into production. (And if Captain America, Thor or The Avengers under-perform at the box office, might that lessen Marvel's control over their future projects with Disney?) In that sense, they can control what movies Marvel will make. But is that necessarily a bad thing?