Unilever announced a decision on Tuesday to divest its ice cream division, known for brands like Magnum and Ben & Jerry's while initiating a plan to eliminate 7,500 positions in a cost-reduction effort. The company's shares surged nearly 6% following the announcement, underscoring investor approval for the move by one of the largest global consumer goods firms. The divestiture process is set to start immediately and aim for completion by the end of 2025, according to Unilever, which is listed in London. The ice cream segment is transitioning to a new headquarters in Amsterdam, though CEO Hein Schumacher signalled openness to alternative listing locations during a media briefing. Activist investor Nelson Peltz, a Unilever board member through his fund, and shareholder Aviva have supported the strategy. Post-spinoff, Unilever targets moderate sales growth and slight margin enhancements.