Women's rights and poverty campaigners tripped over one another to reward Polman for his vision and promises. They used his inspirational quotes in their brochures and on social media, gave him awards and appointed him to their advisory boards. He and his colleagues at Unilever couldn't stop talking about the importance of inclusiveness and partnerships for the cause of women. His strategy of establishing Unilever as a beacon of responsible, enlightened and women-friendly capitalism was a resounding success.