"Our new brand, UKG, truly unites Ultimate Software and Kronos, both as a business and as people," said Aron Ain, CEO of the joint company. "Our new brand is rooted in our combined passion and history of focusing on people at work. We believe the UKG brand represents our continued commitment to our employees, customers, and their employees—while at the same time giving us a modern new identity for our future together as one organization. Separately, Ultimate and Kronos have proven that remarkable cultures led by inspired people drive success, and now we are together as UKG, one company with people at our core."