Customers buying ACs worth Rs 20,000 and above are eligible for an Insta Credit loan of Rs 5000 and those purchasing ACs above Rs 40,000 will receive Rs 7000 as an Insta Credit loan on their Wallet. This will assist the customer to pay the installations charges of the air-conditioner and their electricity bills on EMI, making it a complete financing option for the purchase. To engage with the customers on the campaign, Bajaj Finserv also released a video on social media that garnered a total engagement of 5 Lacs. Made in the VoxPop format, the video features real customers talking about their problems during summer and their reaction on the 'Electricity bill on EMI' proposition along with 'AC on EMI' by Bajaj Finserv. The company also launched an interactive contest allowing its customer to win exciting prizes. Through the contest, the customer takes an interactive journey and once completed they need to share the journey results on their social media profiles to qualify for the contest.