Coupled with a better inventory, a more modern mobile experience, a revamped brand, and a smaller more agile workforce, the company expects to "remove limitations and distractions." Financial Goals And Targets Groupon believes it is a "clear leader" in the vague $1 trillion "Local" category given $3.4 billion worth of billings. The market share of less than 1% implies the tremendous potential to expand but comes against rising competition. Management believes it can return to growth and guided the following metrics for 2022: "At scale we believe we can unlock the potential of our financial model and become the largest two-sided marketplace that connects merchants to loyal, engaged customers who are looking for unique local experiences around the world," Groupon CFO Melissa Thomas said in the earnings release. Stock Split Groupon's stock traded below $2 per share on Wednesday and the board of directors already approved a reverse stock split at a ratio between 1-for-10 and 1-for-12.