" Gemalto's On-Demand Connectivity solution is the first in the world to be certified by the GSMA and it was Embratel's clear preferred choice to solve connectivity management challenges and help drive connected car and new mobility services growth throughout the region ," said Ney Acyr Rodrigues, IoT Business Director, Embratel " With the Gemalto solution, Embratel is able to deliver a flexible, more secure solution to our valued automotive customers allowing us to realize new types of revenue as we shift from mobile operator to mobility service provider ."