The investment seems to be a strategy to take on Amazon in the grocery segment. Amazon entered grocery space last year via Amazon Now. It's currently operational in Bengaluru, Mumbai, Delhi (NCR) and Hyderabad, and does about 6,000 to 8,000 orders on a daily basis Paytm Mall aims to strengthen its online-to-offline strategy using BigBasket's partnerships with corner stores. The report mentions that Alibaba will deploy around $150 million directly in Bigbasket, remaining $50 million will go to existing investors in a secondary transaction. Earlier, Amazon had also shown interest in Bigbasket, however talks failed owing to differences over valuation. After failed attempt to invest in Bigbasket, now Amazon is talking to Grofers for a minority stake in the Gurugram-headquartered company. Interest of Alibaba and Amazon in grocery is growing as overall growth of e-commerce has been sluggish from the beginning of the last year.