Fashionara offered products from some well-known brands including Adidas, Reebok, Benetton, Sisley, Nautica, Guess, Lee, Wrangler and Vans. The company had also entered into the home-furnishing market in March 2015. It competed with fashion e-tailers Myntra, Jabong, LimeRoad and Koovs, as well as horizontal e-commerce firms Amazon, Snapdeal and Flipkart. Rocket Internet-incubated Jabong has also been struggling after expanding at a rapid pace that led to massive losses. Myntra is owned by Flipkart while LimeRoad is backed by Lightspeed.