The apology was supposed to undo any harm Apple's lawsuit may have done to Samsung's brand in the United Kingdom. However, it seems Samsung may have to wait a while for that apology. ITProPortal has revealed that a London court has ruled to stay the order issued by Judge Birss. According to the site, Apple's lawyers argued that the demand for an apology would essentially mean Apple advertising for Samsung. There will now be a full appeals process, which is set to kick off in October.