Adobe, the creative business behemoth, acquired Figma for $20 billion. The move shocked the whole creative community, as Figma was one of the biggest rivals of Adobe, which the big enterprise could not beat. The startup which rose in popularity so quickly posed a big threat to the Creative Cloud offerings of the established player. Adobe XD did not come close in popularity, and you could succesfully imitate Illustrator's functionality in the freemium browser-based tool.