Nearly ten years ago, he suggested buying the stock when it was trading for less than $10 (split adjusted). In January 2009, when Apple dipped below $100, McWilliams pointed to how accounting policies were masking Apple's true profitability. However, earlier this year when Apple made its first run to the mid-$600s, he advised Next Inning readers it was time to take profits and reiterated that view in the fall as Apple moved above $700. After waiting patiently, he finally suggested jumping back in late last month when Apple was trading below $510. In his new State of Tech report, McWilliams reveals two valuable lessons investors should have learned from watching Apple in 2012 and three reasons why the extremely high Apple price targets shared by some analysts were unlikely to be met. Most importantly, McWilliams' new report outlines his outlook for Apple in 2013, including whether the stock is poised to make another run to $700. This report is a "must read" for all Apple investors and analysts.