The Future Hive can expect lots of Reebok branding surrounding the trek, which is slated to kick off July 20. " Future exudes the type of fearlessness and authenticity that Reebok Classic stands for," said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment, in a press release. "This partnership not only continues our brand's longstanding legacy of working with the world's best hip hop artists, but also solidifies Reebok Classic's commitment to never back down from pushing boundaries. I've had a preview of what's to come from Future and Reebok and I can't wait for everyone to see!" Reebook has a similar partnership with Compton, California-bred rapper Kendrick Lamar that started with his "Ventilator" sneaker in 2015. Since then, K. Dot has released three sneaker designs total, each equipped with messages of unity. Check out Future's Instagram posts about his Reebook partnership below.