That alleged obfuscation came at a time when the company's CEO and founder Mark Zuckerberg was particularly focused on the success of its video services, said Jason Kint, chief executive officer of the online publisher trade organization Digital Content Next. "Facebook was attempting to enter the video marketplace. At the time Mark Zuckerberg said video was the number one priority for the company," Kint said. Kint's organization had notified Facebook it intended to file an amicus brief in support of unsealing the fraud allegations shortly before the company told the court on Oct. 4 that it would no longer demand they be kept private. The advertisers allege the fraud took place at a time when Facebook was beset by a series of public embarrassments related to fake users and flawed metrics on the social network. In December 2016, the company announced that it undercounted the traffic of some publishers and for more than a year over-reported time spent on Facebook's Instant Articles platform.