With its latest offering, the company will need to offer terms that persuade customers to take on the cost and complexity of another aircraft type. Also, "They have to break into this Boeing ecosystem," said Fortune, the freight aviation consultant. By targeting the large freighter market, Airbus is forcing Boeing to accelerate its investment in the 777X freighter when the U.S. planemaker is strapped for cash. "But, again, I think the chances of Airbus getting 50% market share are just extremely low," he said.