The awareness campaign, driven by intellectual property holding company PanOptis, which has been embroiled in litigation with Apple for several years, highlights Apple's reliance on devaluing IP, especially standard essential patent (SEP) rights in the telecommunications sector, to support trillions of dollars in iPhone sales. This campaign underscores that Apple's patent devaluation strategies hurts many mobile technology developers who, despite being smaller in size, still invest tens of billions of dollars each year in cellular-related innovation.