Strategic Rationale · Significant opportunity to grow boohoo's market share across a broader demographic o The Brands had over two million active customers in 2020 o Strengthens boohoo's position as a leader in the global fashion e-commerce market with over 15 brands across the Group's scalable multi-brand platform · Strengthening boohoo's menswear proposition o Burton is an established brand which will enhance boohoo's menswear portfolio in addition to boohooMAN and the recently acquired Maine and Mantaray brands · Additional own label brands to support the Group's new Debenhams marketplace o Two routes to market across pureplay websites and the Group's marketplace John Lyttle, CEO, commented: "We are delighted to announce the acquisition of the assets associated with the online businesses of the three established brands Burton, Dorothy Perkins and Wallis.