The development potential of such business is much broader than the sole property management business. Then, having shown strong ambition in the live broadcast activities, how will Central China New Life grow its "wealth" through To-C businesses? How to operate the To-C business with upgraded "Jianye+"? The news that Nice Tuan was fined caused a new round of panic in the community group purchase industry. Indeed, the group quickly captured a part of the market through price war, from Meituan Selected to Chengxinyouxuan of DiDi and Pinduoduo. It can be said that as a business that can approach the "last three kilometers" life circle of users, community group purchase business is bearing internet companies' dream of exploring market in lower-tier cities and counties. However, lacking offline resources, internet companies usually utilise a large number of third-party forces, such as community leaders and delivery workers, which will increase costs when facing the business that needs a strong supply chain.