As part of the program, Colgate will contribute INR 10/- on the sale of every unit of select Colgate packs purchased from any of the 27 METRO Cash & Carry stores during the campaign period. All the proceeds generated from this Save Water Awareness campaign will be utilized by the NGO partner – Water For People – India Trust, to make water accessible to the people in the Birbhum district of West Bengal. The offer is applicable on the purchase of the packs of: Colgate Strong Teeth 500g, Colgate Swarna Vedshakti 200g, Colgate Total Charcoal 120+65g and Colgate Total Advanced 120+65g. The campaign is being supported with a robust 360-degree marketing campaign (online and offline) by both partners.