Inquiry For Buying- Competitive Landscape The global brand licensing market is highly competitive, with participation from entertainment giants, sports organizations, fashion brands, and corporate trademark owners. Companies leverage licensing partnerships, collaborations, and global distribution channels to expand reach and revenue streams. Key players include: The Walt Disney Company Warner Bros. Discovery Universal Brand Development (NBCUniversal) ViacomCBS (Paramount Global) Hasbro, Inc. Mattel, Inc. Sanrio Co., Ltd. Authentic Brands Group IMG (Endeavor) Nike, Inc. Adidas AG Puma SE Ralph Lauren Corporation PVH Corp. (Calvin Klein, Tommy Hilfiger) FC Barcelona, Real Madrid, Manchester United, and other sports clubs Strategic collaborations between global entertainment franchises, fashion houses, and e-commerce retailers are increasingly shaping the competitive environment.