It is worth mentioning here that Reliance Jio surpassed one crore subscribers mark in Odisha within three years of commercial launch of its services and added over 3.61 lakh new subscribers in the month of June 2019, as per the subscriber data released by TRAI, recently. Reliance Jio has been continuously adding highest number of subscribers in Odisha every month, fuelled by its all 4G network, fast expansion of its 4G network coverage in the hitherto unconnected hinterlands and the hugely popular affordable 'JioPhone – India ka Smartphone' in rural as well as semi-urban population. The recent wireless data service report published by TRAI indicated the exponential growth in mobile data usage in Odisha in 2018, primarily fuelled by Reliance Jio which ushered in the hi-speed 4G data revolution across the state and the country.