Late last fall, Cathy Watkins, CIS, manager of operations for SMI Travel Inc., attended a three-night event aboard Celebrity Edge. "It was my very first time being on Celebrity, and it was outstanding," says Watkins, who is currently negotiating with Celebrity to host an HVAC company's 120-person event next year. "What stood out most was the service, which was beyond exceptional. They far exceeded any other cruise line I've been on. We've used a variety of cruise lines for events — Royal Caribbean, Carnival, Windstar and others, but this client wants something new and fresh, and Celebrity piqued our interest," she says.