All three carbon reduction efforts are fully contained, or inset, within the company's own supply chain. The Forrest Trends case study of L'Oréal breaks it down like this: " In Burkina Faso, the cookstoves are distributed to women who boil shea nuts for the shea butter used in more than 1,200 of L'Oréal's products. In Sumatra, Indonesia, the carbon project promotes intercropping cinnamon trees and patchouli (an herb used in perfumes and other products). And in Bolivia, L'Oréal works to restore soils and lower the fertilizer use associated with growing quinoa (the extract of the husk is used in cosmetics)." Independently cooperative The multinational beauty company fixed its own bar for carbon emissions. "L'Oréal has set a goal of reducing the direct emissions of their production by 60% by 2020, from a 2005 baseline," as the published case study notes.