Take Cuba for example, where the Government controls the domestic market, but Souza Cruz (a subsidiary of British American Tobacco) and Tabacalera (a subsidiary of Imperial Tobacco) each have an important stake in Cuban tobacco's foreign currency and international businesses through joint venture arrangements with the government-owned Cubatabaco. 4 In Thailand, the SOTC dominates the industry but multinational companies compete for market share especially at the 'premium' end of the market 5 —presumably limiting the government's capacity to align interests. Even in China where there is an effective monopoly, Marlboro cigarettes are produced by CNTC under license with Philip Morris International. 6 This kind of contractual arrangement could affect an SOTC's options. How then would the 'interest alignment' framework work in each of these very different contexts, especially taking into account the complex web of vested interests in which the tobacco industry operates in many countries?