Responding to key trends Metro's Gibson, who was Store Brands ' 2015 Retail Executive of the year, and Horodecki-Aymes both relish the challenges and creativity inherent in addressing ever-evolving consumer preferences and expectations with unique store brand SKUs. "When you look at consumers all over the world, they are looking for the same things," Gibson observes. "They are looking for transparency, honesty and discovery." Metro provides transparency and adventure through its tiered private brands, which account for approximately 20 percent of retail sales. The two largest of these are Selections, the national brand equivalent with more than 2,500 SKUs, and Irresistibles, a premium brand with approximately 1,500 SKUs across several food categories.