For years, iGaming has been something of a "Wild West" industry, especially in Canada. This changed with the establishment of iGaming Ontario (iGO) in 2022. A subsidiary of the Alcohol and Gaming Commission of Ontario (AGCO), the market provides licensed operators with easy access to their target audience. Working on behalf of AGCO, iGO enforces applicable regulations while also giving iGaming companies an opportunity to influence future regulations.