His arrival as the brand new owner of the digital townhall brought with it a plethora of policy changes. From firing the CEO and other top executives to rebranding of the platform, the tech enthusiasts witnessed it all. Company's leadership shuffle- One of Musk's initial moves was the appointment of Linda Yaccarino, an American media executive, as the new CEO of Twitter after removing then Twitter CEO Parag Agrawal. This choice was met with significant backlash from the Twitter community, as it marked a drastic change in leadership. Re branding- The decision of company's leadership shuffle shocked the user only to be prepared for the biggest change to the platform. Perhaps the most divisive decision was the rebranding of Twitter as 'X.' This name change eliminated decades of brand recognition and transformed the way users interacted with the platform. The iconic blue bird was replaced with a generic 'X,' and the familiar actions of "tweeting" became "posting," while "retweeting" became "re-posting."