Naarayan TV, Chief Marketing Officer, IDFC FIRST Bank, said, "As the Associate Sponsor of the TCS World 10K Bengaluru, we want to not only energize participants after a long gap caused by the pandemic, but also make their run more meaningful and enable them to create a positive social impact." Commenting on the initiative, Vivek Singh, JT. MD, Procam International, said, "Philanthropy is an integral pillar of the TCS World 10K and it is heartening to see our Associate Sponsor IDFC FIRST Bank echo the same sentiment and utilize the event's platform to make a tangible difference. Their initiative will have a lasting impact on society. We are sure this will further motivate the runners to participate and give their best performance." IDFC FIRST Bank has partnered for four global distance running events as the Associate Sponsor – Tata Mumbai Marathon, Tata Consultancy Services World 10K Bengaluru, Delhi Half Marathon, Tata Steel Kolkata 25K as well as Sunfeast India Move As One.