As a player in the beverage industry, we want to engage actively in ensuring waste does not unnecessarily end up in landfills but ensure to give it back life by reusing or recycling. We wish to thank all the volunteers who joined hands to make this clean-up and collection programme a success." In the second consecutive year of initiating a PET collection drive whilst educating the public, the Kataragama Festival Committee consisting of all local government authorities and stakeholders, supported the strong efforts to preserve this ancient, cultural and heritage site of Sri Lanka. Coca-Cola hopes, through engagement with large numbers of attendees at such nationally important events, that it will be able to spread the message swiftly and efficiently about the importance of PET plastic collection and recycling. 'Give Back Life' continues to drive locally The Coca-Cola Company's global "World Without Waste" goal to help collect and recycle the equivalent of 100% of its packaging by 2030.