Rackspace is taking the opposite approach from Amazon by including managed services on top of its IaaS platform. This way, customers can get a managed cloud environment in addition to just the IaaS. This move is important because it demonstrates a move up the value chain rather than a move towards price reduction and commoditization. This approach is a model many other MSPs should take note of and follow. Adding value, not cutting price, is a valid market trend for MSPs.