SANTA MONICA, Calif., Jan. 30, 2020 (GLOBE NEWSWIRE) -- TrueCar, the most efficient and transparent online destination to find a car, today launched a new consumer experience and strategic rebrand in response to changing consumer needs in a digital world. Offering more flexibility for car shoppers looking for price clarity and convenience, TrueCar has expanded its product offering to include vehicle discovery tools, an upgraded used car experience, and the ability for consumers to choose how many Certified Dealers they want to connect with. The updated shopping experience is complemented by a new brand and visual identity, rolled out in a national advertising campaign targeting new audiences. "It's a new day for TrueCar, and we're excited to return to innovation to drive our growth," said Mike Darrow, Interim CEO and President of TrueCar.