"We always kept coming back to it," Ascaso said of the decision to move into the neighborhood. "Sometimes you have to follow your instincts." Photo: Le Marais/ Yelp The new location is surrounded by other bakeries, including Jane and Mr. Holmes Bakeshop on Larkin Street and Lotta's on Polk Street. Ascaso told us he believes each bakery has a distinct personality, and dreams of the area becoming a destination "bakery row." "We really appreciate our competitors, and think we provide a very different line of products," he said.