The company says it will work in cooperation with Coca-Cola Hellenic (CCH) bottling company, a leading manufacturer of the group's products, in a three-way agreement to initially produce and distribute three coffee-based drinks. Like a growing number of soft drinks manufacturers, increasing commodity costs and consumer health concerns amongst consumers have led Coca-Cola to diversify into more value-added and nutritious products. When it is launched next month, the venture, known as Ilko Coffee International, will serve 10 European Coca-Cola Hellenic markets including Austria, Croatia, Greece, the company said. Coca-Cola claims that the current market for RTD coffee - excluding Japan - has grown by 10.1 per cent over the last five years to $16bn, a pattern expected to continue in the future. The initial product launch will include two milk-based espresso bottled beverages as well as the canned Caffè product, a RTD black coffee.