Some chia evangelists refuse to think that slime would ever be a problem anyhow. "I don't believe that word and the word 'chia' belong in the same sentence," said Janie Hoffman, founder of Mamma Chia and author of "The Chia Cookbook" (Ten Speed Press, 2014), when I mentioned it in a phone interview. "When you have the right ratio, the mouth feel is really fun."