Shopify unveiled the features as part of what it is calling Shopify Editions — a collection of all the product updates it has made during the past six months, which it plans to update twice annually. In addition to its new physical retail features, the company also highlighted new social commerce and wholesale integrations. The new features come as Shopify is reporting a slowdown in revenue growth and gross merchandise value, as fewer people are shopping online compared to the height of the pandemic. During its most recent earnings report, Shopify reported 22% year-over-year revenue growth, compared to 110% the year prior.