In a conference call with analysts, Rascoff called Zillow the "clear mobile audience leader." He also noted that Zillow is turning into a household name, with more consumers searching for the term "Zillow" than the words "real estate." Even so, Rascoff said that they still have a lot of work to do to grow the brand to reach the status of other tech brands like Netflix and Google. The company finished the quarter with 2,571 employees, and it continues to bolster its staff in an effort to focus on growth. "It is early days and we are in growth mode," said Zillow CFO Kathleen Phillips in today's conference call with analysts.