BlackBerry Ltd. (NASDAQ: BBRY ), formerly Research in Motion Ltd. (NASDAQ: RIMM ), revamped its company name and its version of the smartphone when it announced the launch of BlackBerry 10 last week, an operating system compatible for touch-screen smartphones. As the company has suffered mightily in the mobile device space over the last several years – just about since the iPhone was introduced in 2007 – this seems to be the last stand for the company, if all of the buzz and marketing work by the company is any indication.