"We have a strong data-driven decision making process at Popeyes and that focus has allowed us to grow market share at a time when other brands are losing theirs," says Cheryl Bachelder, CEO for Popeyes. "We took a careful look at case histories and the success of competitive claims from a host of other brands and used those results to drive our decision to make official what we have always known. Popeyes simply tastes better. Now that we have that independent data, we are using it to invite our guests to come in and see why America loves that chicken from Popeyes."