In addition to the new Pirelli products which will be unveiled, the P Zero E summer tyre will be a highlight of the show. It combines Pirelli's latest technical innovations to meet the highest demands of electric and sustainable mobility. The new RUNFORWARD technology makes it possible to maintain control of the car in the event of a puncture and to continue driving for up to 40 km at 80 km/h without tyre pressure. It also contributes to low rolling resistance and an optimal driving experience. The P Zero E is the first UHP tyre made of more than 55% bio-based and recycled materials1 and it's the only one certified by third party. The entire range at launch has been awarded a Triple A rating on the EU tyre label.