Reliance Jio has received poor demand in rural India for its 4G promotion campaigns despite offering free voice and data services in rural telecom markets. Bharti Airtel has 273.65 million wireless subscribers including 136.69 million users in rural areas of the country. Airtel's 49.95 percent users are in rural areas. Airtel has a rural market share 27.46 percent in India wireless market, according to the latest report from TRAI for fiscal 2016-17. Wireless subscriber base of Vodafone India was 209.06 million. Vodafone has 114.03 million users in rural India, accounting for 22.91 percent share. 54.54 percent of Vodafone wireless customers are in rural areas. Idea Cellular has 195.37 million wireless subscribers including 108.79 million in rural belts of India. Vodafone India's 55.69 percent wireless users in rural areas. 21.86 percent is the rural wireless market for Idea Cellular.