The Silver Creek deal may have larger repercussions in the MDM market. Some believe Informatica has stayed out of the MDM market to avoid provoking Oracle, which licenses its data quality technology as part of its MDM offerings. But rumor has it that Oracle will end its supply agreement with Informatica, which would likely spark a new round of acquisitions. Forrester data integration analyst Rob Karel recently told Intelligent Enterprise, "If Oracle were to drop the OEM relationship, it's very likely Informatica would then feel very comfortable making an MDM acquisition and competing directly with Oracle."