It's doing far, far better than before at driving sales of download games (though I wonder how much of its impressive download sales number in 2015 so far is down to retail shortages of key titles like Splatoon pushing people online) and intends to allow you to buy games directly through your phone or PC, and have them downloaded automatically to your Wii U, 3DS or (eventually) NX. Welcome to five years ago on other platforms, sure, but it's a good feature nonetheless. More interestingly, the firm's late lamented Nintendo Stars point system will be directly incorporated into Nintendo Account in future. And it intends to extend the service's functionality to the real world, with interactions possible in retail stores, cinemas and in theme parks; an oblique reference, perhaps, to the company's theme park joint venture with Universal Studios, which was otherwise not mentioned today.