Quincy Raven, EVP iGaming & Sports at NeoGames, said : " Through Aspire Global's industry-leading PAM and iGaming offerings, PlayLive gains access to our customer-centric products and services. Increasing player engagement and driving higher lifetime value are central to everything the NeoGames group offers. This strategic partnership reinforces PlayLive's commitment to the best possible customer experience and provides them with the tools and services necessary to further elevate the PlayLive! experience across all digital channels." Antoine Bonello, Managing Director at Aspire Global, said: " Aspire Global brings a full-service proposition to the US market, combining front-end technology, best-of-breed products, and Managed Services to maximize player value.