Then, of course, there is the "500-pound gorilla" in the tangentially related eSignature space, DocuSign, along with a plethora of other formidable eSignature players including HelloSign (which was acquired by Dropbox ), for instance. Those companies are very different from companies such as Notarize because they are SaaS businesses and not marketplaces. That said, the difference in business model probably wouldn't be enough to prevent them from entering the remote online notary space. As a result, and although technology differentiation is low, go-to-market strategy will be critical and a first mover advantage will be just as important when building supply/demand dynamics (ie attracting and aggregating the best supply which will in turn attract the most demand) in the marketplace. All things being equal, and similar to the eSignature market, the total addressable market for remote online notary is massive, extends way beyond real estate into IT and can most likely support multiple winners.