About Swell Swell emerged as the first online action sports retailer in the world in 1999 and today they continue their First In Surf tradition, redefining online retail and enhancing customer engagement levels by merging commerce and content. As the top online surf lifestyle destination for men and women, they look to influence and set the trends by partnering with brands and athletes that bring their customers innovative products, exclusive assortment, relevant content, and exceptional service. From bringing the very best from established surf brands such as Rusty, Volcom, RVCA, Hurley, and Quiksilver to hand selecting styles from upand-coming surf and lifestyle brands, they are carefully curating a selection of apparel, hard goods, footwear, wetsuits, boards, and more. About Rusty Rusty is a major wholesale supplier of surfwear apparel and accessories globally.