" Fake Meat So Good It Will Freak You Out : Beyond Meat's faux chicken will change how you feel about eating ersatz animal products," by Farhad Manjoo. The drawbacks of real meat have led many to try imitation products. But unlike meat substitutes of yore, Beyond Meat is so close to the real thing, it even faked out food writer Mark Bittman. Approaching their product with a real science, the new company plans to be a competitor in the multibillion dollar meat industry.