Flam, the AI infrastructure startup redefining how brands engage consumers, has partnered with IFFCO, one of India's leading cooperative institutions, to launch an innovative rural awareness campaign powered by Mixed Reality (MR). Titled "Nano Urea: The Future is Now," this immersive drive is live across 90 stores in Punjab and Haryana to educate farmers about Nano Urea—a revolutionary innovation in sustainable agriculture. As part of the campaign, IFFCO is equipping farmers with essential information on how Nano Urea can boost crop productivity, reduce reliance on chemical fertilizers, and promote long-term soil health. What sets this initiative apart is its use of MR technology to transform traditional learning into an interactive, visual experience, making complex information easily understandable even in remote areas. Using Flam's advanced MR infrastructure, the campaign transforms physical store visits into immersive learning experiences.