We are determined to do all we can to support these customers during these tough times by keeping their grocery bills in check while delivering added value through initiatives such as Dropped & Locked and the Kids Eat for £1 offer in Asda cafes." The news comes soon after Asda announced that its Asda Rewards app had been rolled out nationwide. It is already being used by more than two million customers who together have accumulated £7m in their cash pots, which they can spend at Asda.