"The weirdness of a generic drug company offering a generic version of its own branded but off-patent product is a signal that something is wrong," he commented in a public statement. He goes on to say that Epipen is sold for roughly $200 in Canada, and $100 in France, while in the US, Mylan "aims to continue ripping off some segment of the marketplace" that will preferentially choose the branded product." Yet another lesson—a painful one for the pharma industry—is seeing how a consumer backlash started out in social media among parents of children with allergic conditions, reached the megaphone of members of Congress and proceeded to become an issue in the presidential electioneering. Is there a next target drug to get this workover?