"My real intention is to try to get a meeting, not to impress them with my charm - if I have any - but to impress them with the intentions and feelings of my adult children," Murdoch says, trying to assuage concerns about succession at News Corp as he leans back on his taupe sofa. While he says he still has hopes to address the family as a group, Murdoch says he does not personally plan to start to lobby any individual shareholders on the fence. The Bancroft trusts, representing three dozen or so members of the family, own 24.7 per cent of Dow Jones's stock but control 64.2 per cent of the votes through super voting shares. With many other shareholders in favour of his bid, Murdoch might only have to persuade a handful of family members.