Either way, it all adds to the poor reputation Telecom NZ has with many consumers, something that could cost it more in lost custom than any government fine. The latest breach led many tv bulletins and vox pops in the street showed little public faith in the company. But Vodafone New Zealand cannot laugh either. It too has attracted the attention of the Commerce Commission, with charges relating to the Fair Trading Act being laid against it in October 2009. Apparently, "cut throat competition is to blame" for much offending, says the Commerce Commission, as telcos push the act to the limit. New technologies and tech savvy consumers are other factors. Now, Australia's telco market seems more competitive than New Zealand's phones, so is the ComCom right about competition? It could well be, as Telstra also seems a serial offender, most notably with claims concerning Next G. False claims from Telstra has led to a campaign being formed to get the giant to 'tell the truth.'