Wu Zhiliang, Executive Director of Dong Guan TianHe Trade, commented on the launch of the new store concept, "Established since 1997, Dong Guan TianHe Trade has always focused on our retail business. For the past 19 years of development, we believe in innovation, and are keen to try new things. With the launch of our premium lifestyle supermarket brand 'allgood' in 2012, we partnered with FITCH once again in 2016, and around the business proposition of 'fresh, healthy and safe', we injected new and interesting elements into allgood's new location at Dongguan Vanke City mall.