"We will never get a good ESG rating because of the industry we are in." It is true that certain companies (e.g. tobacco) will be excluded from certain ESG portfolios regardless of their ESG rating. But outside of that small number of industries, ESG portfolios often contain a perhaps surprising list of companies. This is because most ESG ratings are done relative to an industry peer group. For example, if an ESG fund permits holding of energy companies (which most do at this time), many energy companies can be included in that fund if they are rated well by the ESG Ratings Firm relative to their peers. "ESG investing is just a fad in the U.S." This was absolutely true 10 years ago. But today, we see mainstream investors embracing ESG in a big way – BlackRock, Vanguard, SSGA, Fidelity. For example, there were more ESG ETFs launched than non-ESG ETFs in 2018. Both active and passive managers have significantly expanded their ESG investing and governance teams.