The company's foods business grew 26% in value terms and premium personal care and digital-first portfolios saw high double-digit growths. "After a tepid Q1, the company recovered to post reasonable growth in domestic volumes on the back of healthier traction among urban and premium discretionary portfolios," Marico said but consumption in rural areas still remained subdued. Company said that commodity inflation still holds firm except for copra and crude oil prices which has been leading to stiff retail inflation. Demand sentiment was largely on similar lines as the preceding quarter and improved slightly only in the last month of the quarter owing to the upcoming festive season, the company said. During the quarter, the FMCG sector witnessed a volume decline for the fourth quarter in a row, with growth led by pricing.