We are now able to reach more customers across a bigger geography, provide value through relevant products and efficient customer service processes like claims settlement within 12 hours even for remotest locations." During the first half, SLIC launched two new products: Shriram Life Early Cash Plan – A non-linked, participating plan that combines life insurance protection with a cash bonus, which is assured at a minimum of 3.5% of the Sum Assured, payable throughout the policy term starting the first policy anniversary and other attractive features. Shriram Life Premier Assured Benefit – A non-linked and non-participating insurance plan that aims at life-stage planning for individuals aged 30 days to 50 years. The plan can help policyholders meet their recurring needs and achieve their major financial goals in life with this plan.