With more than 70 hotels in key markets globally and even more in development, Fairmont Hotels & Resorts has a distinctive collection of unrivaled heritage properties in its luxury portfolio. With a global commitment to the careful restoration and preservation of historic buildings, along with the integration of the latest guest amenities and advanced technologies, Fairmont is uniquely positioned within the luxury travel industry. This value pillar was the impetus for the research study, which was designed to investigate key motivators for travelers today, and how these drivers relate back to iconic and historic properties.