The European Commission, the executive body of the EU, launched a probe in July, saying that the proposed deal could result in Amazon hindering iRobot rivals from competing on Amazon's online marketplace. The commission argued that Amazon could delist or reduce rival products' prominence in search results or elsewhere. "Our in-depth investigation preliminarily showed that the acquisition of iRobot would have enabled Amazon to foreclose iRobot's rivals by restricting or degrading access to the Amazon Stores," Margrethe Vestager, the European Commission's executive vice president, said in a statement. She added that Amazon's control over the marketplace "could have restricted competition in the market for robot vacuum cleaners, leading to higher prices, lower quality, and less innovation for consumers."