"CROs and financial leaders know the importance of compensation in driving rep behaviour. The challenge these leaders face is in how to align these compensation plans to desired outcomes – all while navigating data across siloed-point solutions," says Ketan Karkhanis, EVP & GM, Sales Cloud. "Spiff connects what sellers want – transparent compensation – with what sales leaders want – compensation planning built into CRM that aligns behaviours to strategic outcomes." The addition of Spiff to Salesforce will empower CROs to better align with financial and sales operations teams to easily self-manage complex incentive compensation plans and understand the factors propelling revenue performance to drive top-line growth. "I'm excited about the future of Spiff and about what this means for the world of SPM and ICM in general," says Jeron Paul, CEO of Spiff.