Interestingly, and cleverly, Microsoft is positioning these with three identity offerings. The suite promotes Microsoft Entra ID Governance (an identity governance and administration offering), Microsoft Entra ID Protection, and Microsoft Entra Verified ID (a face check). Microsoft isn't the only vendor doubling down on "identity" as a pillar of cybersecurity: You'll see others, like Cisco Systems, considering a similar focus. As generative AI drives phishing attacks to a new level of sophistication, these identity technologies will be in high demand.