"We aim to become a single destination for business firms for all the business insurance needs with the new platform. While products existed earlier as well but distribution and complete buying through online mode are only launched by ICICI Lombard. The seamless buying experience with minimal data requirements and Instant policy issuance is the value proposition," added Mantri. The company is looking to reach more than 6.33 crore MSMEs in India through the new platform. For SMEs, ICICI Lombard had earlier launched its automated bot platform, MyRA (My Robotic Assistant) to get policy quotes via email and complete the transaction through the bot itself.