Dunkin' has had an active year on social media as the coffee chain undergoes a name change that doesn't limit the brand to associations with doughnuts. Drinks, especially coffee, make up about 60% of the chain's sales, per Ad Age. Dunkin' this month partnered with cookie brand Oreo on a campaign the included a back-and-forth conversation between their respective Twitter accounts. For Valentine's Day, the chain's promotion included a contest on Instagram and special emoji on its DDPerks loyalty app. Dunkin' is also working to add more technology into its ecosystem, including mobile ordering through Amazon Alexa and Google Assistant voice-enabled platforms.