"We will continue making strides in areas such as addressable CTV in partnership with Magnite to deliver enhanced experiences for our audiences and advertisers." "Now more than ever, publishers and technology partners should unite to highlight the value of programmatic advertising," said Felix Zeng, Head of Programmatic Sales, IBM Watson Advertising. "We actively ensure the sell-side has a seat at the table when discussing the future of our industry. As we innovate to serve clients in a cookie-less environment, we welcome Magnite's partnership for a more transparent, fair and trusted programmatic ecosystem that helps publishers and advertisers transact more effectively." Buyers & Brands "Magnite represents the next evolution of the programmatic marketplace for the open internet," said Tim Sims, Senior Vice President of Inventory Partnerships at The Trade Desk.