"Infosys has demonstrated remarkable growth over the past five years, achieving the fastest CAGR among IT services brands," says Haigh. "The company has strategically prioritised innovation and emerging technologies with a strong focus on generative AI. Infosys has also consistently leveraged high-profile sponsorships and strategic partnerships intensifying its brand visibility and market presence in recent years. This commitment to technological innovation and strategic brand positioning has not only enhanced Infosys' brand value growth, but has also strengthened its brand on the global stage, reflected in an enhanced brand strength score and an impressive AAA rating." Sustainability is becoming an increasingly important driver of consideration and reputation in the IT Services sector. Brand Finance data considers three sustainability-related factors that influence consideration. These encompass environmental, social, and governance aspects of sustainability.