With $18 billion in trailing twelve-month sales, Coca-Cola holds 48% of the world's soft drink market, selling more than 160 brands, including two of the world's top-three drinks (Coca-Cola and Diet Coke). Coca-Cola sells in over 200 countries and is doing so more and more efficiently. Remember, not only are we looking for consistent and sustainable earnings and sales growth, but for an increased ability from management to capitalize on that growth, as well. Coca-Cola has done so with impressive dexterity.