The Kraft Heinz Company just announced the launch of Heinz Verified, a program "designed to single out restaurants that serve Heinz" condiments, per a brand announcement. Participating restaurants can gain access to resources to help drive traffic, including marketing support, free product samples, branded merch and more. Heinz is partnering with Uber Eats on the launch, with the Heinz Verified designation now available on the delivery platform's app for users in Chicago, Dallas, Denver, Los Angeles, Miami and Pittsburgh. To celebrate, Heinz and Uber Eats are offering a $5-off-$30 deal when users order from a Heinz Verified restaurant through Uber Eats. Previously: "Heinz partners with Kate Spade New York on capsule collection," from the June 28, 2024 edition of this column.