This comes as the group announces a a new 10 year partnership with beauty e-commerce retailer Maximo Group which will see All Beauty and Fragrance Direct move to the THG Ingenuity platform and THG will provide warehouse and fulfilment services for Maximo in the UK from Q2 2023. As per The Manchester Evening News filing, a THG spokesperson commented, "Following a strategic review of our OnDemand division, as announced in THG's trading update of 17 January 2023, we can confirm that we are proposing to discontinue operations in the OnDemand division across all sites. We are currently consulting with impacted colleagues and will take steps to minimise the number of redundancies. "We are also consulting with certain colleagues in THG Studios where, following the closure of OnDemand, we expect associated workflow to reduce proportionately. THG is committed to supporting all affected colleagues and, where possible, we will endeavour to find colleagues alternate roles within the wider THG Group."