"This transformative, exclusive agreement with ESPN marks another major milestone in Penn's evolution from a pure-play U.S. regional gaming operator to a North American entertainment leader," said Penn Entertainment CEO Jay Snowden in a statement. "ESPN Bet will be deeply integrated with ESPN's broad editorial, content, digital and linear product, and sports programming ecosystem. ESPN Bet will also benefit from PENN's operational experience, extensive market access and proprietary technology platform, which successfully debuted in the U.S. this July."