Another Budweiser ad that aired during the Super Bowl, "Brewed the Hard Way," drew criticism from some craft beer brewers and drinkers on social media. The ad depicting Budweiser's brewing process said it was "proud to be a macro beer" and it's "not brewed to be fussed over." Showing guys with beards sipping beer, the ad took aim at craft beer when a voice said: "Let them sip their pumpkin peach ale. We'll be brewing us some golden suds."