Microsoft aims to gain a foothold in the social networking sector and to gain an advantage by integrating Skype's communication technologies with its existing products and services, such as Xbox game consoles, Windows Smartphones and videoconferencing services aimed at businesses. At the same time, statements made by Steve Ballmer, [16] CEO of Microsoft, guarantee that Skype will remain available on competing platforms, such as Apple iPhones and iPads, as well as Google's Android Operating System. In addition to seeking to appease competition regulators, the commercial basis for not restricting rival platforms may be that the value of Skype rests on the breadth of its coverage. Limiting interoperability and accessibility would ultimately restrict Skype's network effects, [17] its value and, ultimately, Microsoft's commercial interest and long-term strategy. So this is an example where the solution required by competition law should marry well with enhancing shareholder value.