By 2025 – 2030 at the latest – Coca-Cola, for example, aims to return one item of packaging to the recycling cycle for every item of packaging that is brought to market. The company also plans to make every bottle fully recyclable. In 2019, the beverage giant presented the first sample bottle, which is made of 25 percent food grade ocean plastic. In the course of this partner project between Ioniqa Technologies, Indorama Ventures, Mares Circulares (Circular Seas) and the Coca-Cola Company, an initial 300 bottles have been produced, with the aim of illustrating the potential of "enhanced recycling". According to company statements, this innovative method is to ensure that in future, used plastic – regardless of its quality – can be turned into high-quality plastic. "These enhanced recycling technologies are tremendously exciting. And not just for us, but for the entire industry as well as society. They are accelerating our prospects of a closed reusable materials cycle for plastic.