The company has collaborations and advocacy efforts aimed at bolstering recycling systems, and increasing collection rates and the utilisation of rPET. Small steps, big actions Through small steps, we can achieve big actions. The end goal of Coca-Cola Malaysia's partnerships is to streamline the collection and recycling of packaging materials, thus fostering the development of a circular economy within Malaysia. As part and parcel of these initiatives, Coca-Cola Malaysia has launched the Recycle Me Programme. This programme, in particular, aids consumers in recycling their bottles by establishing drop-off points in Johor via collaborations with organisations like AEON Malaysia and Hiroyuki in 2022. It will be expanded further this year. The Coca-Cola Company is also tackling marine plastic pollution through global partnerships, working with The Ocean Cleanup as the first global implementation partner for their river project.