LG is also looking from a strategy point of view to first differentiate, then extend its customer base. The target is 1.5 million OLED TV sales and LG Display has now added Sony as a customer for OLED TV panels from CES 2017 onwards. Now the company thinks it has moved its strategy and now plans to develop new technology that will offer 'value based' pricing. LG sees OLED as its key display technology going forward. Analyst Comment Unfortunately, LG did not submit its presentation, so we've had to use photos from the screen. (BR)