The LEYLAND TRADE SMART™ product range by PPG received the Marketing Campaign of the Year award. The honor recognizes the BCF member company that has produced and delivered the most innovative and effective marketing campaign that makes a demonstrable impact on the target audience. "The Leyland Trade Smart range by PPG is designed to address the frustrations the multi-skilled tradesperson faces," said Ben Wilde, PPG marketing manager, architectural coatings. "We designed a simple, jargon-free marketing campaign that shows how the paint saves them time, money and space and delivers a high-quality end result, helping to ensure repeat business." PPG was also a finalist in four other BCF award categories – Corporate Social Responsibility, Young Leader of the Year, Coatings Care Progress, and Diversity & Inclusion.