"The Assassin's Creed franchise is one of the biggest console/PC franchises around with sales of over 57 million copies through retail," said Peter Warman, founder of video game research firm Newzoo. "At least 50 million Americans and 40 million Europeans still play an Assassin's Creed game from time to time. The pirate theme will appeal to the younger demographic that Ubisoft attracts with this franchise. Fifty-one percent of Assassin's Creed players are under 35, compared to 44% of Activision's Call of Duty players."