Global Travel Retail Green Champion – Brand Owner – Pernod Ricard An "eco-design" lifecycle assessment tool earned Pernod Ricard the top spot in this global travel retail-specific category. The tool, described as an "industry first", is applied as standard practice across merchandising and point-of-sale activations by the brand owner's GTR unit. Initially trialled at the Martell-branded outlet at CDFG Haitang Bay in Hainan, the approach comprises an assessment of "the environmental implications of all design aspects of merchandising units – such as wall-bays, gondolas and boutiques – including choice of supplier, selection of materials, modularity, power consumption, logistics arrangements, end-of-life material destination and overall lifecycle carbon footprint".