Molson Coors Canada will have a 57.5% controlling interest in the JV, with Hydropothecary having the remaining ownership interest. The venture will be structured as a standalone start-up company with its own board of directors and an independent management team. "The new company will combine the proven beverage experience of Canada's leading brewer with a recognized innovator in the fast-growing cannabis sector to explore the highly anticipated consumable cannabis market, which is expected to be legally permissible in Canada in 2019," says a joint statement from the companies this morning. Evolving drinking preferences Molson Coors Canada is the Canadian business unit of Molson Coors Brewing Company, with a portfolio including Belgian Moon, Coors Light and Molson Canadian.