Now operating under the Debenhams name, after a corporate rebrand announced in March, the business is undergoing a strategic reset. New CEO Dan Finley is steering the company toward a marketplace model, using the revitalisation of the Debenhams brand as a template for broader group transformation. Finley has the backing of a new leadership team, though tensions persist with Mike Ashley's Frasers Group, which holds nearly a 30% stake in the business.