Either way, Peloton sees the health craze riding in its direction. "We're seeing Americans becoming healthier and healthier," the CEO said. Americans are increasingly interested in fitness. Currently, more companies are launching fitness courses and competitions such as Barry's Bootcamp, FlyWheel and extreme fitness platforms like Tough Mudder. The competitive landscape means Peloton may have its work cut out for it to draw in new clients. Foley, however, didn't seem fazed. "There's a bunch of young companies that are doing fantastic stuff, that are all going to do well riding this fitness boom," he said.