"As a brand and company, we take our brand purpose very seriously," said Tia Cummings, vice president of marketing at Walker & Company, the Procter & Gamble -owned parent company of Bevel, which focuses on grooming and beauty needs for BIPOC. Bevel, specifically, offers grooming solutions for Black men. "We exist to really support our primary consumer base and to help them really look and feel their best. That's why all of the things we do outside of selling product are to take care of and support our community," she said.