Abramsky went on to write: Despite the steps of QNX, PlayBook, BlackBerry 7, new devices, etc., the handset organization may still be moving too slowly and too conservatively; RIM has strengths in device, network and hardware engineering, but the market has shifted from hardware to software, from network needs to the consumer experience. RIM needs to up its game by promoting and/or recruiting new blood with competencies around software, consumer user experience, developer tools and relations, and marketing, and raising operational standards for accelerating product cycles and scaling operations. We believe the split may accelerate organizational change and help reinvigorate RIM s culture and promote new blood, given that the current organization has missed (and dismissed) key disruptive changes in the market RIM has indeed since promoted new blood and mixed things up. In January, it announced little-known COO Thorsten Heins would take over for co-CEOs Lazaridis and Mike Balsillie.