Strategy Analytics puts Samsung's Q1 smartphone shipment at 44.5 million, compared to Apple's 35.1 million, IHS says 32 million for the South Korean electronics giant. IDC's number is way closer to Strategy Analytics, but not as high: 42.2 million. Samsung ended the quarter with 29.1 percent share to Apple's 24.2 percent, according to IDC. Market share rose a stunning 267 percent, lifting Samsung from fourth to first place year over year. However, in the broader handset market, change was 35.4 percent. Apple rose 88.4 percent broadly and 88.7 percent in smartphones.