Under the guidance of Howard Schultz, its former CEO and chairman (and potential presidential candidate ), Starbucks mastered the art of turning social responsibility into a powerful marketing tool. Shutting down its stores for racial-bias training last month after a racial incident in Philadelphia, for example, only further burnished its image as a corporation willing to tackle tough questions. (Not all of its employees benefit from its corporate largess equally, however). Expanding the health coverage for trans workers could have a similar benefit to Starbucks' bottom line. Not only are trans-friendly workplaces likely to gain the patronage and loyalty of the trans and larger LGBTQ communities, they also benefit from the diverse perspectives offered by trans workers, according to Alison Ash Fogarty and Lily Zheng in their new book, Gender Ambiguity in the Workplace.