For the past 10 years, Coupa has focused on what it calls "Value-as-a-Service," which has taken the form of a desire to drive value for its customers. This focus was carried through the second day of Coupa Inspire 2016 last week, when Raja Hammoud, vice president of product marketing and management, started the day by announcing five new product releases: Coupa Release 15, coming less than a year after Release 14; the new Contract Collaboration module, the early access program of InvoiceSmash, a travel and expense management product called Booking Freedom, and a services procurement module called Services Maestro. Each of these solutions is designed to extend the capabilities of Coupa's portfolio and allow users to drive value throughout the entire enterprise spend management ecosystem.