The firm said that Apple Card Family allows two people to co-own an Apple card to merge their credit lines while building their credit together equally and parents can share their card with their children with set spending limits and controls in place – the aim of this is to help parents to teach their kids how to be responsible with money. Commenting on the new product offering, Jennifer Bailey, Apple's vice president of Apple Pay, said: "We designed Apple Card Family because we saw an opportunity to reinvent how spouses, partners, and the people you trust most share credit cards and build credit together. There's been a lack of transparency and consumer understanding in the way credit scores are calculated when there are two users of the same credit card, since the primary account holder receives the benefit of building a strong credit history while the other does not. Apple Card Family lets people build their credit history together equally."