Netflix Hits All-Time Highs: Could Another Stock Split Be On The Horizon? Netflix Inc NFLX stock hit all-time highs Wednesday after the company reported fourth-quarter financial results that beat analyst estimates. With plenty of attention shifting to the 2025 content lineup, investors are also questioning if Netflix will split shares once again. What Happened: Netflix announced it added 18.91 million net new paid subscribers in the fourth quarter, its best quarterly member gain ever. The company will no longer share key metrics, including membership gains and total members going forward, which could put more pressure on the company's revenue and earnings per share figures to keep investors happy. Another way to keep investors happy in 2025 could be a stock split. While a stock split wouldn't change the value of the company, the move could make shares more attractive to retail investors looking to accumulate whole shares and not fractional shares and to options traders.