Sour Patch Kids just launched an illuminating spin-off: Sour Patch Kids Strawberry-Watermelon Glow Ups, "the first-ever gummy candy that glows," per a brand announcement. The new Glow Ups are coated with edible confetti — made with flavorless turmeric extract — that "emits a fluorescent glow when under a blacklight." The Mondelēz brand also created a special Snapchat filter using AR that allows fans to experience the glow sans blacklight simply by scanning the candy. Sour Patch Kids Strawberry-Watermelon Glow Ups are available online now in 3.08-ounce and 6.7-ounce bags, with rollout to national retailers coming soon. For the pescatarians out there, Mondelēz is also launching Swedish Fish Mini Strawberry-Watermelon Glow Ups later this month. Previously: "Sour Patch Kids releases limited-time candy mix with Snapple," from the July 12, 2024 edition of this column.