As an omnipresent force in the world of consumer electronics, it only makes sense that Sony has an outsized presence at the annual Consumer Electronics Show. This year the company made its wide-ranging diversification the focus of its CES presentation, launching a new " Boundless by Sony " campaign that highlights how Sony technology has impacted—and united—different corners of the media world. This included a panel discussion between three top creatives from the realms of music, gaming and movies: Mike Larson, the sound engineer for Sony Music's Pharrell Williams; Cory Barlog, the game designer responsible for the most recent God of War game from Sony Interactive Entertainment's Santa Monica Studio; and Glenn Gainor, the head of physical production at Screen Gems and the president of Sony's Innovation Studios, which develops new technology for film production.