He's one of our hero's here at CX HQ! He part owns one of our favorite pubs in Balmain. These screw-ups are nothing compared to the disaster that is Masters Home Improvements. It was Woolworths answer to arch enemy Wesfarmers (who own Coles) and who dominate the hardware and home improvement market with the ginormous Bunnings chain. Soon the Masters stock and the 61 enormous new blue warehouse stores and 20 empty sites will be flogged off at a massive loss by Woolworths. 8,000 workers will be boned. A 'fire sale' of the stock is underway right now, which has underwhelmed consumers. Bunnings are laughing like maniacs, and are set to buy 19 of the best sites. They also have a flock of household name brands grovelling to come back into the fold, including Hills Limited which licensed its bread and butter domestic lines to Woolworths. Bunnings cleverly divided and conquered the market by forcing brands to choose where they would be ranged.