Once created, content can be uploaded directly to the Vibes feed or shared across Meta-owned platforms, including Instagram and Facebook, through stories and reels. This cross-posting capability aims to seamlessly integrate AI-generated content into the broader Meta ecosystem. The launch reflects Meta's strategic focus on integrating AI into social media experiences, positioning the company to compete more aggressively with emerging AI-driven platforms. By enabling more dynamic and automated content creation, Meta is targeting both casual users and digital creators seeking innovative ways to engage audiences. Vibes represents the latest step in Meta's broader AI ambitions, which include developing tools for augmented reality, generative content, and personalized social experiences. The platform's rollout signals the company's commitment to making AI-driven creativity a core part of its social media offerings.