Eastman and Procter & Gamble are set to collaborate to expand the collection of hard-to-recycle plastics, further diverting waste from landfills. These expanded recycling streams will be used to create new materials via Eastman's molecular recycling technologies. Related: Eastman Awarded 2019 Luxe Pack in Green Award P&G will use Eastman Renew materials in select products and packaging, supporting both companies' goals to reduce the use of virgin plastic from fossil resources. Eastman Renew materials are made via Eastman's molecular recycling technologies using waste plastic that, without this technology, would reportedly end up in landfills. These recycling technologies are said to expand the types and amounts of plastics that can be recycled. According to the company, this gives materials an extended useful life and diverts plastic waste from landfills or the environment.