"As part of our ongoing efforts to improve the sustainability and viability of our U.S. ready-to-eat cereal plants in support of our 2020 Growth Plan, we have continued to look for opportunities to ensure that we have the right manufacturing capacity – in the right locations – to better meet our current and future production needs and the evolving needs of our customers," a Kellogg Company spokesperson, Kris Charles, told the Grand Rapids Business Journal. Kellogg's move to cut jobs is also part of the plant's shift to direct-to-customer distribution, according to a report by Bakery and Snacks, and the company plans to boost production of bran cereals and rice for Rice Krispies Treats. The company, which is also headquartered in Battle Creek, said it is working with union officials to help find new opportunities for impacted employees. Powder & Bulk Solids reported earlier this year that Kellogg planned to cut about 1100 workers from its distribution center network.