Bush, who is cousin to George W. Bush and Jeb Bush, said that consolidation ensues when the ability to "innovate" has become too small. "So these guys are looking for savings, and some pricing power, and it's what happens anywhere when innovation slows down. Obviously in health care, innovation is borderline illegal with the federal government defining exactly what is and isn't health care," he added. Athena Health represents about 65,000 doctors and offers them services such as medical billing and record keeping. Shares of the company are down about 19 percent year-to-date.