"Cigna Health Works flips the traditional health care experience on its head to help make health benefits more effective, affordable and user-friendly," said Michele Paige, vice president and general manager of Cigna Onsite Health, in the press release. "This new model is based on how the customer wants to consume health care – it's about creating value and a new way for health care consumers to get more from their health plan, by ensuring that we are there for them at the places they prefer to go for convenient care." Meanwhile Helena Foulkes, president of CVS Pharmacy, said the deal with Cigna is part of a growing trend toward consumer-directed care. "By providing information and cues for CVS customers and patients to help them get the most from their Cigna-administered health benefits, we also help them improve their health and reduce their health care costs in a way that's easy and convenient," she said.