The company has kept up in processor speed with Intel, which continues to dominate overall desktop processor sales. Companies like Transmeta, which designs chips for portables, and Via, which makes PC chipsets, are also nipping at the company's heels. At the lower-end, Intel is also eyeing another new market -- the potentially explosive demand for chips to power the growing number of wireless computing devices. On Wednesday, Intel will detail a new line of low-power chips for cell phones and handheld devices. The chips, which will be sold under a new, as yet undisclosed brand name, will be a variation on the company's StrongArm processors. Palm has already said it plans to use the processors in forthcoming handheld devices. In terms of sheer volume, Sullivan said the new StrongArm could be the best-selling processor Intel has ever produced.