The Procter & Gamble Company (NYSE:PG)'s global market share was down by half a percentage point, while its overall market share was stagnant or increased in one-third of P&G's categories, mainly due to the strategy of raising prices in some areas and lowering them in others. The emerging markets contributed about 30 percent of its sales and company is trying hard there to balance its growth. P&G rose prices in some categories last quarter to compensate for higher commodity costs, with the promise to roll back some prices.