Sony is returning to NAB this April to showcase its latest developments around 4K technology and IP Live Production, as well as demonstrating its commitment to delivering end-to-end solutions that provide true value from acquisition to archive. Sony will expand upon its 'Beyond Definition' vision and show what exciting opportunities the future holds for the AV industry through Sony's innovative new products and solutions. From 13th to 16th April in Las Vegas, visitors to the Sony stand will witness the stunning immersive quality of 4K and explore Sony's ambitious plans across a range of applications, systems and services for 4K and beyond. With 4K, enhanced visual experiences are available to a wider audience than ever before. Sony has already demonstrated its commitment to the standard through a number of broadcast landmarks, including the 2014 FIFA World Cup Final, which was also streamed live to digital cinema screens for the first time ever in Ultra High Definition.