As Chen, the incumbent CEO of BlackBerry Ltd changes begin to take precedence across the organization, there is renewed employee morale, and at a higher level buyer opinion too has seen an upside. More importantly, retention of classic BlackBerry features which had let the device gain its loyal users, in the latest models has seen a return of the earlier users. Additionally, as BlackBerry develops range of devices for different customer base, it has picked up wider range of buyers than in its previous 'eclectic' user niche!