It was with this vision that she led dentsu on its transformation journey starting in 2017. Over the past six years of transformation, Jennifer successfully evolved dentsu into a group offering comprehensive "end-to-end" marcom solutions. Initially, she consolidated the group's brands, bringing multiple marketing communication brands and subsidiaries under one roof, providing clients with more comprehensive and cost-effective services, embodying the vision and synergy of "One dentsu." Furthermore, Jennifer continued to champion co-creation, promoting collaboration and impact not only within dentsu group but throughout the entire marcom industry.