With the global digital ad spend expected to increase 10% each year until 2024 to $526 billion, this market will not be winner-take-all, and there will be plenty of room for both Magnite and PubMatic to enjoy success. With its strategic partnerships and diverse customer base across various advertising strategies, along with its personal tech stack, PubMatic has unique traits that could propel the company forward. This could result in strong adoption in the fast-growing market, which is why I believe that PubMatic could see huge success over the long term.