"But there is more to the story! (CEO) Tim Cook keeps saying that he expects to introduce 'new products in new categories' and yet very few people seem to be listening." Apple on Thursday referred back to its December proxy statement, in which it urged shareholders to vote down Icahn's proposal, warning that it needed ready access to cash in a fast-evolving and competitive mobile devices industry. Arch-foe Samsung Electronics has grabbed market share from Apple in past years wile a host of smaller rivals like Huawei are aggressively competing in emerging markets. Shares of Apple closed up 0.8% at $556.18.