In another move to collect more recyclable material through education, Sustana Fiber recently signed a commitment to increase the recycling of paper cups. The company is joined by North American paper mills and end markets that collectively represent 75 percent of mixed paper demand in the U.S. and Canada. "All recycling depends on end markets, and not all mills are readily equipped to separate the plastic coating found on paper cups," said Natha Dempsey, president of the Foodservice Packaging Institute, the organization that facilitated the commitment, in a statement. "However, the facilities that signed this declaration are shining a spotlight not only on their ability, but their commitment to accept paper cups."