The 116-year-old Tootsie Roll company is the the candy industry's biggest secret-keeper--a modern day Willy Wonka if you will, and the only thing missing from The Wall Street Journal 's story today is Augustus Gloop. WSJ's Ben Kesling has your most enjoyable morning read with his look inside the candy empire. Granted, it's not a deep look, but it's as thorough as you're going to get when you're dealing with a company that doesn't speak to journalists, doesn't hold earnings calls, and is the most secretive company in the candy industry. Also, any article that incorporates the phrase "tightly controlled Tootsie Roll" is at least worth a skim (What? Some of us grew up in the 90s during the popular dance craze .).