It's always a little bit difficult to read the tea leaves on these sorts of leadership changes. Members who want to read in a greater prominence in loyalty for the Starwood lineage can certainly do so. Starwood has been much stronger in guest recognition, while Marriott has historically provided greater rebate value for spending at its properties. Flueck says "what's coming next, our focus now, is continuing to take the best of SPG and bring it across to Marriott Rewards and vice versa."