Eicher Motors ' (EIM) standalone EBITDAM for Q1FY24 was 26%, representing a 130bps increase q-o-q. This growth was primarily driven by a combination of price hikes, limited marketing spending, and operating leverage. During the same period, Royal Enfield (RE) volume rose by 4% q-o-q, with approximately 228k units sold, and the average selling price (ASP) declined by around Rs 4k q-o-q, reaching approximately Rs 171k due to a higher Hunter350 mix by about 400bps.