In and around the zone synonymous with thrilling racing action, lead changes and drama, GEICO's prominent signage will be seen not only by guests in attendance, but those watching the broadcast. Recognizing ISC's ability to reach fans across the U.S. with its vast portfolio, GEICO also ensures that fans can enjoy the GEICO Campground at eight ISC facilities including Chicagoland Speedway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Phoenix International Raceway, Richmond International Raceway, Talladega Superspeedway and Watkins Glen International. "At GEICO, we're always looking for new ways to engage with sports fans," said Ted Ward, GEICO marketing vice president. "Having our branding in the Restart Zone is not only a GEICO first, but also a first for all of NASCAR. This expansion of our presence at the track underscores the success of our NASCAR partnership."