Bonobos and Modcloth's online nature will also make them more appealing to international shoppers, a vital contingent for fashion brands. Bonobos As more brands offer options for international shipping and local currency purchasing, luxury consumers are beginning to expect a certain level of convenience to cross-border ecommerce. The luxury brands that encourage this expectation and rise to meet it will be most successful ( see story ). While Bonobos and Modcloth are not in the upper echelons of high fashion, they are significantly closer to that world than typical Walmart offerings. The luxury world should keep an eye on Walmart's future as it could continue moving in that direction. "Walmart is wisely following the cues of other retail powerhouses such as Amazon and Yoox and acquiring market share in the high fashion space," BRP's Ms. Sossong said.