Cebu Pacific makes foray into cargo business The platform has allowed CEB Cargo to provide paperless Airway Bills (e-AWBs), and ease of booking for CEB Cargo agents and customers by allowing single-screen data entries. Cebu Pacific signs agreement with IPR for two of its ATR aircraft conversions In addition, the solution provides simplified pricing and rate-making capabilities; real-time capacity management; user-configurable business Intelligence and reporting; and integrated Cargo Revenue accounting. The platform supports streamlined participation with partners doing e-commerce—facilitating B2B or B2C door-to-door operations via mobile applications as well as third party integration. "The SmartKargo Cloud solution has equipped CEB Cargo with the advanced digital tools to run our business," said Alex Reyes, vice president for Commercial, Cebu Pacific.