Piing, which specialises in live-stream interactive gameshow technology, has been working with Auto Trader's marketing team to to develop the quiz and campaign. "We've worked with Auto Trader since 2020, providing employee engagement quizzes for their 1000+ staff, which have inspired their record-breaking brand engagement campaign," explained Gareth Langley, CEO of Piing. "Our Piing Quiiz technology allows us to host and engage mass audiences anywhere on the planet, enabling hundreds of thousands of players to compete, all from their phone, with no app, making it perfect for employee engagement, and brand engagement.