BANGALORE: BPO firm Aditya Birla Minacs, a subsidiary of Aditya Birla Nuvo, has snapped up a Rs 600-crore fresh outsourcing deal from Idea Cellular, strengthening its presence in the domestic market. The deal spread over a period of five years and is probably one of the largest such BPO contracts in the domestic market in the recent past. Deepak J Patel, CEO, Aditya Birla Minacs, said: ���About 18 months ago, we had made a strategic intent of getting aggressively into the domestic market and this deal has a huge potential in a competitive landscape.��� Aditya Birla Minacs, which among the top 10 BPO firms in India, has been engaged with Idea Cellular for the past 15 months, primarily providing voice-based services for the cellular operator.