These containers boast a better chance of being recycled into food grade rPET, fully capitalizing on the renewable energy of a PET bottle. When it comes to liners, some applications can take advantage of a new technology that eliminates the liner altogether, employing a thin release facestock coating that prevents the adhesive from sticking to the layer beneath. This reduces the amount of material used and translates to labor savings for the converter. "No liner means thinner label rolls, and that means savings in fuel, shipping and storage space," says Sullivan. Avery Dennison's breadth of portfolios address these trends. CleanFlake technology enables pressure-sensitive label materials to cleanly separate from PET containers during the recycling process, leaving no adhesive residue on the PET flake. The resulting clean PET flakes significantly improve the rPET yield in the recycling process.