Fortifying digital offerings through strategic partnerships Strategic partnerships with online platforms, FinTech companies, and service providers have allowed AmBank to augment its digital offerings, strengthening client relationships. Among these alliances, its collaboration with Tabung Haji (Malaysia's pilgrim fund), ASB (Malaysia's largest mutual fund manager), and BonusLink (Malaysia's largest loyalty reward program) stands out, providing customers with extensive, integrated services within the AmOnline platform. For instance, the strategic partnership between AmBank and Tabung Haji has enabled customers to link their Tabung Haji account and register for their Hajj pilgrimage all within the AmOnline platform as the Bank grows its Islamic customer base.