In addition to encouraging and driving excellence amongst students and university undergraduates, NBC is also fully committed to supporting the Nigerian youths at different levels, starting from the primary and secondary levels, up to the tertiary and vocational levels, to become self-sufficient and develop their entrepreneurial mindset. The Company's youth empowerment initiatives have reached tens of thousands in the last five years. All of which have received numerous commendations at different times from various stakeholder groups, including awards from the Lagos State Government 'Support our School Initiative'. Nigerian Bottling Company (NBC) Ltd is the franchise bottler and distributor for The Coca-Cola Company in Nigeria. The company was incorporated in November 1951 and is a member of Coca-Cola Hellenic Bottling Company A.G, an anchor bottler for The Coca-Cola Company in 28 countries in North, Central and South Europe, Asia and in Africa, with over 570 million consumers in these markets.