In one recent example, leading music app Spotify recently garnered plenty of press attention when it posted an opening for an "external reporting specialist." However, that same day, Spotify edited the job post to remove any mention of the SEC. Not many companies go to such lengths to obfuscate their intentions, but the move predictably backfired on Spotify's part, further convincing the media that the Swedish music power indeed has its vision firmly trained on a looming public debut.