Although the brand's comparable brand revenues are gradually gaining momentum with the company's different effective initiatives, it is yet to show significant growth. Notably, Pottery Barn's comparable brand revenues were down 0.3% in the last reported quarter compared with a decline of 4.6% in the prior-year quarter. Nevertheless, Williams-Sonoma is in the middle of a transformation drive to address the slowdown in traffic and to gain customers. The company has been reworking on its marketing strategy, emphasizing more on digital-targeted marketing and investing in store remodeling. Earlier this year, the company increased its digital advertising spend, which led to strong growth across all brands. In order to enhance customer experience, the company is using web tools that utilize augmented reality, creating videos on social media sites and making digital advertisements.