Telecom service provider Idea Cellular has launched a new plan where it is giving benefits like data, unlimited calls and SMS. The new plan is seen to take on Bharti Airtel's Rs 299 pack, looking at the similarities. Idea has seen decline in its wireless subscriber base as per the latest TRAI data for the month of May 2018, and considering telcos like Airtel and Vodafone are leaving no stone unturned in tackling against Reliance Jio, it has left no choice for Idea but to buckle up in order to lure its customers.