Walmart's values have stayed largely in line with those of middle America. In recent years, the company has made an effort to " buy American " which comes as the country is looking increasingly inward. It's also smart business especially since there is a very good chance that some kind of " border adjustment tax " or possibly even tariff increases will become law this year. Walmart has even expanded the number of stores that sell firearms, making it the nation's largest gun retailer. Finally, Walmart has largely avoided the culture war issues that competitors such as Target have gotten caught up in.