JCPenney has a new CEO. The department store retailer announced that Marc Rosen, a 25-year retail industry veteran who most recently served as executive vice president and president of Levi Strauss Americas at Levi Strauss & Co., will join the company effective Nov. 1. The hiring gives Penney a permanent CEO after having filled the position on an interim basis since January. Penney's former chief executive Jill Soltau left the retailer on Dec. 31, about a month after the company emerged from bankruptcy proceedings through a sale to Simon Property Group and Brookfield Asset Management.