With around 210 million monthly active users within the U.S. and Canada, Facebook is positioned as one of the leading companies in the region's display ad market. The company's revenues from the U.S. and Canada were seen at over $5 billion over the last year. With the social network currently prioritizing on videos, we expect Facebook's market position to further improve in the coming years. Video views on FB recently surged to four billion per day as compared to just one billion in September 2014. Hence, we expect Facebook to take some market share away from YouTube as its online video business is fast gaining popularity. Since online video remains a fast growing segment within the overall digital ad market, we expect this to translate into high-revenue growth rate for the company.