VeriSign debuted the VeriSign Trust Seal, an extension of their recognized online trust mark, to increase confidence, traffic and transactions for sites that do not require SSL certificates. These include sites that outsource their shopping cart or payment functions to third-party providers and those that do not collect sensitive personal information. The Seal pairs the familiar VeriSign checkmark circle with the words "VeriSign Trusted", and helps establish that the Web site represents an actual business, not a scam or phishing site. Sites that display the Seal are scanned daily for malicious software. Through early detection and remediation of malware infections, Web site owners can protect their brands by avoiding blacklisting by browsers, search engines and antivirus software.