ISICEM will also be the first congress for Getinge to launch their new brand identity. In order to better convey the customer offering and further strengthen the leading position, Getinge will approach customers with a total portfolio that accumulates all inherent equities of current brands within one single brand – Getinge. All the group's products will carry the Getinge logo in the future and some of the current brands within the Getinge Group, such as Maquet, will become product family names under the Getinge master brand.