"Rafiq has been at the forefront of the Group's transformation efforts, having played a key role in the operational improvement and digitalisation initiatives across all our media platforms since 2016. His many contributions to the Group include establishing Media Prima as the local industry leader in the digital realm. He has a strong understanding of the Group's business operations and when combined with his prior experience leading successful digital start-ups and commerce companies, we are confident that Rafiq is the ideal choice to lead Media Prima to new levels of success" added Datuk Seri (Dr) Syed Hussian.