MyHome was set up in 2000 as a stand-alone venture to provide house-cleaning, washing, ironing and dry-cleaning services as part of a drive to boost sales of Unilever's household products such as Persil (MW March 16, 2000). It was shut down last year and sold off to cleaning services company Chores. Ball was also responsible for setting up Persil Service, a partnership with supermarket chain Sainsbury's to create an in-store "launderette-style" service, where shoppers can have their laundry washed, dry-cleaned and ironed (MW June 6). Unilever Ventures recently appointed former Van den Bergh Foods UK marketing director John Coombs as managing director. The Ventures division also includes Fariba, the fast-food wraps counter in which Unilever has a 40 per cent stake, and Rocket, the chilled meal kit outlets wholly owned by the company.