Wyndham's asset-light select service franchise business model and portfolio in the economy and mid-scale segments will help it survive the COVID-19 pandemic, company executives said during the first-quarter earnings call last week. CEO Geoffrey Ballotti said Wyndham brands are poised for a quick recovery when travel demand returns. "Our customer profile in the U.S. is about 70% leisure and 90% drive-to, making us less reliant on business days and air travel." Ballotti said. "While the impact of Covid-19 continues to evolve, as this pandemic abates in the U.S., our franchisees should be the first to benefit." Wyndham, which owns brands like Days Inn, Super 8, and La Quinta, has nearly 5,900 of its 6,300 U.S. hotels open, with about 90% of them located outside of major cities in leisure-friendly drive-to destinations, which will be among the first to return once travel rebounds.