Target ( TGT ) is a leading retailer led by a management team with deep industry knowledge. As a provider of investor relations services, I find the company's brand name to be a critical driver of value. To think, the "Target" name was adopted at the turn of the millennium (does anyone recall that it used to be called "Dayton Hudson"?) In any event, this year will make winners and losers in the industry - effective communication to shareholders is critical for success. Much of the reason why Target is so undervalued is because it has (1) a low weighted average cost of capital (WACC) and (2) a sustainable brand.