Any makeover of the Londis brand could reflect a recent overhaul of the group's own-label packaging. It has been redesigning more than 600 lines across 60 categories over the past 18 months and products now boast a new Londis logo with the famous three diamonds behind the brand name, rather than in front of it. The redesign had led to a major uplift in sales, said Martin Swadling, Londis's regional director for the west of the UK. Sales of Somerset White Cider had gone up 20% since the introduction of the new packaging and Rich Roast Coffee sales had risen 15.5%. The launch of its own-label sandwich range was "one of the company's most successful launches yet," Swadling added. Earlier this month, MBL said stronger own-label sales had helped Londis record a 4% increase in full-year like-for-like sales in 2006. Meanwhile, Budgens is to launch a food ordering service. Customers planning parties will be able to order products through a brochure, which they can later collect from their local store.