These sessions will also highlight how Salesforce is leveraging the power of AI to transform businesses across the African continent. Beyond insightful sessions, attendees will get hands-on experience in dedicated training areas, building their own agents. They will also have ample opportunity to connect with the broader Salesforce ecosystem, networking with peers, industry and AI experts, and Trailblazers to gain crucial insights and fuel their digital transformation journeys. In addition, they will hear directly from leading brands, discovering how South African organisations are already leveraging the Salesforce platform to build stronger customer relationships, boost productivity, and improve efficiency. Salesforce executives will provide valuable insights into important cloud and AI trends shaping the market and outline Salesforce Africa's ambitious growth plans for the year ahead.