Currently, Welspun's branded products contribute to 17% of its sales, and can see this getting further scaled up with a greater focus on the B2C channel. Branding remains high on the company's agenda for growth in the domestic market. Its deeper understanding of the market has encouraged the company to launch its new 'Welspun' brand for the large affordable segment that is seeking access to value-for-money products to meet their essential needs. Dipali Goenka, CEO & Jt. MD 'Quik Dry Towel', its first product offering under this brand, has shown good traction since its launch. For the premium brand 'Spaces', Welspun has redesigned the brand strategy and used a 360 degree marketing approach by increasing customer touchpoints, including social media, POS, in-store, PR news, TV, outdoor and radio.