The company, which reported $482 billion in revenue in its 2016 fiscal year, does not break out online sales in dollar terms. However, consultancy Shipware LLC estimates that, as of last October, online sales accounted for just 2.5 percent of Wal-Mart's total sales. Wal-Mart, already years behind Amazon in e-tailing success and prowess, must emulate Amazon's philosophy of providing a "buy anywhere and anytime" experience to consumers and businesses, but do it in a way that leverages Wal-Mart's unique assets—namely, its large store network, said Satish Jindel, who runs the SJ Consulting Group Inc. transport and logistics consultancy. Jindel said the company should designate one or two stores in each market as that market's fulfillment locations.