Press reports indicated LULU was trying to sell the MIRROR business, but it appears those efforts didn't bear fruit, noted the analyst. LULU took a $442.7 million impairment for MIRROR in 4Q22. The analyst said that by selling co-branded products in PTON stores, LULU increases distribution and visibility for its products with fitness-conscious consumers. Having PTON as the exclusive fitness content partner enables the LULU brand to reach a wider audience globally, and discontinuing the sale of MIRROR helps free up inventory/working capital that could be invested in better ways, opined the analyst. The analyst specified that it allows management to focus more on apparel, LULU's core growth engine. Price Action : LULU shares are trading higher by 0.40% at $380.65 on the last check Thursday.