At XChange Solution Provider 2013 in Orland, Fla., Richard Hutton, director of channel marketing at Samsung Electronics America, detailed in his Monday keynote address some of the changes that the South Korean company will begin to roll out this spring. For example, Hutton said Samsung will launch a global B2B marketing campaign this year that will have a strong, more cohesive message around commercial applications for its best-selling products, from tablets and notebooks to printers and memory.