SoftBank's stake sale decision in Zomato follows the latter's dramatic rise in market price over the past year. According to exchanges, over the past one year, Deepinder Goyal-founded Zomato's price has gone up by 80% to ₹ 111.65 from ₹ 62.05. The food delivery business has picked up momentum with the ongoing cricket World Cup and the ongoing festive season. The Cricket World Cup 2023 may offer a boost to food aggregators' delivery volumes, which may drive better growth rates over the medium term, according to market experts.