JP Morgan Chase has primarily differentiated itself from the rest of banks based on its legacy and experience, low-cost products, and best deals on offer. It has strategically acquired smaller players to eliminate competition and tap on their customer base. However, the competitive rivalry is immense among the top 4-5 banks of the country, which have similar offerings, scale of operations and presence in the market. The switching cost of the customer is very low, and they are susceptible to shift if offered better deals. Relationship with High-net-worth-individuals holds them to the bank. Hence, we may conclude that the competitive rivalry is a strong force affecting the competitive landscape of JP Morgan Chase and thus its market strategies.