This collaboration is driven by shared values and objectives, and harnesses the prestige of the renowned mountain-bike stage race. It also aligns with Absa's recently launched brand and business positioning, "Your story matters", demonstrating that there is an opportunity in every story. "We have a longstanding partnership with Qhubeka, and its mission of advancing education, economic opportunities and environmental sustainability through bicycles is one that we highly believe in as it allows communities to be mobile," said Faisal Mkhize, Chief Executive of Relationship Banking at Absa.