Integrating LinkedIn ads with RollWorks' robust account-based platform allows B2B marketers to effectively target and engage priority accounts and measure results all in one place. Read More: Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers The new integration enables marketers to: Blackbaud, a provider of cloud software, services, expertise, and data intelligence that empowers and connects people to drive impact for social good has piloted RollWorks' integration with LinkedIn as they continue to build out their ABM program. Read More: The Killer App In Digital Transformation Is 'People' "We first applied the RollWorks' integration with LinkedIn to our LinkedIn Showcase Page for our Healthcare market, which was originally intended to serve as a top-of-funnel touchpoint to engage with new contacts across target accounts," said Sam Kuehnle, leader of digital marketing at Blackbaud, a cloud software company.