Scaling up reusability efforts Both PepsiCo and Coca-Cola have previously steered the environmental sustainability discussion toward bolstering recycling infrastructure. In response to the Tearfund report, a PepsiCo spokesperson tells PackagingInsights that the company has pledged over US$51 million to global partnerships designed to boost recycling rates to support a circular economy between July 2018 and 2019. Likewise, a Coca-Cola representative maintains its stance that plastic is "a valuable resource" and should be "used again and again." However, growing consumer attraction to reusable applications has encouraged global companies to deliver more refillable packaging concepts. The PepsiCo spokesperson highlights that it is reinventing the packaging it uses by looking "beyond the bottle" through reusable platforms like SodaStream. "We estimate [SodaStream] will avoid nearly 67 billion plastic bottles through 2025," the spokesperson notes.