On Friday, though, investors feared Penney's latest successes could be waning. Its quarterly results were sharply lower than stronger reports this week from rivals Macy's and Kohl's, and its outlook for the current year was troubling. Looking to fiscal 2018, Penney said it expects to earn 5 cents to 25 cents per share, largely below analysts' average expectation of 20 cents. "In 2018, we will intensify our market share efforts in Appliances, Mattresses and Furniture, while continuing to take steps to modernize our apparel assortment and omni-channel," CEO Marvin Ellison said in a statement.