This might sound like a difficult environment to navigate, but Cannon-Brookes isn't fazed. "That's the nature of the tech industry. They call it co-opetition. You compete in one area, you co-operate in other areas, and you are mutual customers. It's complicated," he says. For Atlassian, the way to mitigate this risk is to be adaptable. Having the right strategy is one thing. Being able to reset course when the strategy is wrong is just as important. "You can't predict things. You can try to play chess two years ahead and then stuff will happen that you didn't anticipate and you have to adapt to it," Cannon-Brookes says. "That's why tech companies are built the way they are. That's why increasingly every company is trying to build itself like a tech company." I still think our biggest competition is not solving customer problems. Mike Cannon-Brookes Farquhar is equally non-plussed about the competitive landscape. He is more excited about the opportunity that lies ahead.