Signal has great proficiency in customer retention and loyalty. In combining these strengths, we are able to bring our business customers a more complete solution." The acquisition of Signal represents a further investment by TransUnion to establish leadership in people-based, identity-enabled marketing solutions following its 2019 acquisition of TruSignal and investment in Tru Optik. "TransUnion is well positioned to provide accurate and compliant consumer data and identity information for marketing use," said Matt Spiegel, Executive Vice President, Marketing Solutions and Head of Media Vertical, TransUnion.