Documents for abitration will be forwarded in two days. The battle revolves around Sunlight's claim to be both a washing powder and fabric softener. Bliss lodged a complaint with the Advertising Standards Authority (ASA) which was initially upheld. The ASA found that evidence and research submitted by Unilever provided no clear evidence of true fabric softening properties. It also noted that there was no independent verification of another claim on the packaging that Sunlight's formulation comprises "pure and natural ingredients". Unilever was ordered to withdraw both claims until it could provide adequate substantiation.