The company plans to build out 15 new Bloomingdale's stores and at least 30 new Bluemercury stores, along with roughly 30 Bluemercury remodels, over the next three years. "We are making the necessary moves to reinvigorate relationships with our customers through improved shopping experiences, relevant assortments and compelling value," CEO Tony Spring said in a news release. Macy's has been under pressure from investor activists seeking an outright sale of the company due to its decadelong underperformance, with Macy's real estate considered its most valuable asset.