The Atlanta Braves are not only winning games—they're constructing something greater. Behind each home run and headline lies a greater plan, a purposeful vision guiding the franchise into new territory. From daring business decisions to groundbreaking fan experiences, there's more to this team than you see. Regardless of whether you're a die-hard fan or a curious newcomer, what goes on behind the scenes may surprise you. Here's what you need to know about Atlanta Braves Holdings, Inc., the key individuals in charge, and what the future holds for the franchise.