Dublin-based and online jewelry company Chupi specializes in solid gold heirloom pieces and a VIP customer experience. The company invested in Zendesk at the onset of the global lockdowns in 2020 to help new employees onboard remotely and quickly adapt to the platform. As the team got to know Zendesk, they turned on new features to meet new trends. For example, live chat became the primary channel to manage one-touch queries, quickly earning the team a 98.6% CSAT rating.