Despite that, the global advertising market is expected to grow by some 3% in 2013, shored up by the USA, the high-growth countries and digital services. Pursuing its partnership strategy, Publicis Groupe announced a global strategic partnership between Razorfish and Adobe to jointly create and deliver solutions based on Adobe Marketing Cloud, including integration with Razorfish's Fluent software. In accordance with its strategy Publicis Groupe will continue to leverage its strong balance sheet to implement priority investments targeting segments that will ensure its future growth while bolstering its profitability over time. By virtue of the positions it has built up in these segments, the Groupe expects its revenue stream to grow slowly in the first half-year, then gathering pace in the second half-year, with annual growth for 2013 exceeding the market and its own performance in 2012. The Groupe's internal objective is between 3.2 and 3.6%.