But against the odds, the much smaller independent shop, which got the gig at Telstra by landing the BigPond account, has survived and now plays at the big telco table. The Commonwealth Games work is BWM's. A few weeks ago Singleton Ogilvy & Mather launched a new mobile phone campaign for Telstra and shortly Patts Y&R will roll out Telstra's branding effort. The view now is that over the next year, each of Telstra's three propaganda agents will pretty much end up with the volume of work they had before Trujillo arrived.