Lidl and Aldi garnered market share in the United Kingdom against Wal Mart's Asda division. Fourth quarter comparable-store sales fell 2.9% at Asda, which was an improvement from steeper declines in previous quarters. Walmart International CEO David Cheesewright said in February comp sales remained under pressure in the recent quarter. He said the plan to combat competition is to continue to simplify the offer, improve product availability, and make strategic investments in service and price – in other words, reduce prices.