Coconut-water sales in the U.S. increased during the pandemic, rising 4.4% in 2020 to date, according to Nielsen data cited by the Journal. But Zico's sales declined 46% during the same period, pushing the Atlanta drinks giant to prioritize higher-demand products such as Smartwater and Powerade, the spokeswoman told the paper. The company is also planning to discontinue store sales of Hubert's Lemonade, limiting the brand to fountain machines, she said. Coca-Cola has said it planned to cut more than half its 500 fully or partly owned brands worldwide. The pandemic spurred the restructuring, which includes layoffs and a new marketing strategy, the Journal reported. In July, Chief Executive James Quincey said that many of the company's 400 "master brands" are in one country, making up just 2% of total revenue. Coca-Cola is currently producing fewer varieties to focus on its top labels.