Ulta Germantown Opens Tomorrow (Friday, 9/25) Ulta is having their Grand Opening on Friday, September 25th in the Neelsville Shopping Center in Germantown (20938 Frederick Road). Ulta Beauty, an America beauty chain with over 1,000 stores that carry cosmetics, skincare brands, men's and women's fragrances, nail products, bath & body products, beauty tools, hair care products, and is equipped with a salon, brow bar, and skin bar, is coming to the Neelsville Village shopping center in Germantown. This will be Ulta's third Montgomery County location, with other stores currently in Rockville and Silver Spring.