Cars constrained by the normal combustion engine and a 12V battery can only update software when the engine is running – and it is never a good idea to update software while you are driving the car! Faraday Future Another car manufacturer that is hoping to become as well-known as Tesla is Faraday Future, who launched their futuristic concept car back at the CES technology show in January 2016. Whilst in the same industry and a direct competitor to Tesla, California-based Faraday Future is taking a different approach to the future of automotive manufacturing. Supply chain optimisations are integrated into Faraday Future's business model from the product up. Its research chief, Nick Sampson, formerly a rival engineer at Tesla, suggested the firm was able to move faster than others thanks to an adoption of "variable production architecture". The product's modular design provides key enhancements to Faraday Future's supply chain.