Was it a great defeat for WPP really though? If WPP really wants a digital production business there are still some out there, and while the headlines looked as though Sorrell had struck a major blow in revenge against his former company, in the grand scheme of things - WPP has other fish to fry, even if MediaMonks is a very well performing business. It may still have plans for some of its own agency brands for example, with unsubstantiated rumors swirling around J Walter Thomson and Y&R, following the consolidation of Possible into Wunderman and the creation of Wavemaker via Maxus and MEC combining. With the retiring of the term 'horizontality' since April, it does indicate that more structural reorganization is likely - although Read has told me over the summer that it wasn't an initial concern of his.