Partnered with PepsiCo, Inc. PEP 0.18% to hold and promote PepsiCo Recycle Rally, a beverage container initiative for K-12 schools. It has given out more than $1 million in prizes since 2010. Hooked up with Procter & Gamble Co PG 0.17% to collect 25,000 pounds of plastic waste from European beaches to produce bottles for Head & Shoulders shampoo. Cut deals with Colgate-Palmolive Company CL 0.16% and Shoprite Holdings to build children's playgrounds across the country made completely from oral care waste such as floss containers and empty toothpaste tubes. Partnered with Unileverplc (ADR) UL 0.05% to collect and recycle deodorant containers in Germany and recycle them into kids bicycles, and Staples, Inc. SPLS to distribute "Zero Waste Boxes."