"Volvo is one of the most iconic and best-known Swedish brands," notes Laura Wood, senior manager at Dublin, Ireland-based Research and Markets. In February the consulting and publishing firm released a 55-page Supplying Volvo 2014 guide for vendors seeking contracts with the OEM. "Its widespread recognition derives from its reputation for leading-edge safety technology and environmental compliance," she says, adding that the report details Volvo's product, platform and purchasing strategies. The automaker is currently selling its cars in more than 100 nations, with the U.S and China garnering the most purchases. Japan ranks as one of Volvo's key growth markets; January sales there were up by 132 percent. Founded in 1927 by Swedish ball bearing producer SKF, Volvo – the name means "I roll" in Latin – is on a roll once again with a series of engineering innovations that have received widespread industry acclaim.