In the always-changing competitive landscape that is healthcare, Lazenby knows that Emdeon needs to be proactive to keep ahead of the pace. To this end, Lazenby describes how convergence has become a trend that will help Emdeon further solidify its position in the marketplace. Convergence, says Lazenby, involves stakeholders coming together (such as a payer buying a physician practice or a pharmacy performing true medical services), adding that Emdeon is well positioned to help the industry with the transition. "For example, when a pharmacist administers a medical benefit or a vaccination, Emdeon can handle that transition from pharmacy workflow to medical benefit seamlessly because we see all those stakeholders. We know a pharmacy's workflow and processes and we also know the medical billing workflow and processes—pharmacies don't know that."