Amazon CEO Jeff Bezos is experimenting with brick-and-mortar retail. Amazon is set to open a retail store in San Francisco as early as next week, according to a source familiar with the deal. The store will be located at Westfield San Francisco Centre, a mall located in the heart of downtown San Francisco on Market and Fifth streets. The source tells GeekWire that the opening is currently slated for Wednesday, Oct. 22, but since there's no official announcement or festivities planned, schedules could change slightly. Update : Amazon confirmed the new location and date, calling it a pop-up store for the holiday. It is unclear when the store will close. "We're excited to open new pop-up kiosks in San Francisco and Sacramento in time for the holidays so that customers can try out our new devices," a spokeswoman said.