Yesterday I was able to be a part of the launch of a new phone that has become recently available. The Microsoft Lumia 540 is the latest, innovative and affordable device to hit the market. I am generally not a tech person but the fact that I am on the hunt for a new phone kept me extra attentive at the launch held today, hosted by IHUB. Microsoft Lumia 540 If you are considering what new phone to buy, the Lumia 540 is a great choice. One of the company managers today even stated that the Lumia 540 is basically the Lumia 535 on steroids. After getting feedback and reviews from their customers, Microsoft came up with a product with a longer lasting battery life, better camera, high definition screen, and an eye catching 1.5 layered design to gain the Lumia's desired unique appeal. It is also a dual sim.