"With consumer demand moving rapidly from 5.1 to 7.1 multichannel sound " and one day to 10.2 channel sound " we need to give our customers a high-performance chip that can be easily programmed to support the latest Dolby, DTS and Microsoft audio formats as soon as they come to market," said Brian McAloon, group vice president and general manager, Digital Signal Processing Systems division, Analog Devices, Inc. "Our third-generation SHARC Processors feature a programmable design that enables rapid development of a range of consumer and automotive audio systems based on the same core architecture."