Apart from the unmistakable (and very Canadian) multi-coloured Stripes and the Hudson's Bay branding (which includes the crest), Canadian Tire will also gain rights to a wide range of other brand names, including Zellers, Distinctly Home, Gluckenstein, and Hudson North once the deal's approved by a judge. These are incredible additions to Canadian Tire's growing portfolio of exclusive brands. And I'm quite shocked at how little it costs the firm for the deep portfolio of assets, on which I'm sure Canadian Tire will fetch a respectable return.