Under Clancy's leadership, Twitch has reevaluated its advertising approach, responding to streamers' criticisms. However, the platform continues to struggle financially, leading to two layoffs the previous year and cutting over 400 jobs. These Twitch-specific reductions are part of Amazon's broader corporate downsizing, which marked the company's most significant job cuts in 2022, totaling 27,000 positions, as per Bloomberg. The cuts extended into Amazon's music division, affecting its audio streaming services and digital song storefront. Interestingly, Elon Musk's X (formerly Twitter ) expansion into live video game streaming positioned it as a competitor to Amazon's Twitch and Alphabet Inc's GOOG GOOGL YouTube. This move aligns with his vision to transform X into an "everything app," encompassing various functionalities like payments, audio and video calling, and shopping.