"The hospitality industry is extremely competitive, and we are matching the innovation we bring to our hotels to delight customers with enhanced marketing efforts, enabled by Phrasee's generative AI technology," said Marc Lantrok, Accor's vice president of customer engagement, Europe & North Africa. "We are excited to move forward with our partnership with Phrasee as we work toward becoming more data-driven and increasing revenue and engagement for our Accor loyalty program in the UK and French markets, as well as ibis in the UK." Accor is using Phrasee to optimize subject lines, tested to drive open and click rates for higher engagement, traffic, and revenue for the specified hotels. The optimized copy will help ensure that Accor brands are at the forefront of customers' minds when they are ready to book.