In a trading update for the four months to the end of October, the company also revealed that a combination of improving revenues and cost-cutting had enabled it to generate positive cash flow in October, which it called "an important milestone in the company's recovery". Cineworld, which started life in 1995, is the world's second's biggest cinema chain with 752 sites and 9,193 screens in ten countries under the Cineworld and Picturehouse brands.