Xiaomi then applied that strategy to other products like 4K TVs. Last May, it launched a 49-inch 4K Android TV for just $640 -- undercutting comparable units from Samsung (NASDAQOTH: SSNLF) which cost around $1,000. In July, Xiaomi launched a fitness band which offered comparable features to Jawbone and Fitbit 's devices for a mere $13. It also launched a sleek air purifier, a blood pressure measurement kit, and power banks for mobile devices to diversify its product line beyond smartphones. It's too early to tell if these products will challenge existing competitors, but Xiaomi clearly wants to evolve into a consumer electronics giant like Samsung.