That's the big thing today for Hain, is making sure our products are affordable, making sure we are priced right." Threatening Hain's market share is an improved quality and breadth of private label products in the United States, supported by strong innovation from such companies as TreeHouse Foods and Ralcorp Holdings, a subsidiary of ConAgra Foods, Mr. Simon said. "Whether it's Wild Oats, Whole Foods 365, whether it's Trader Joe's, what it forces Hain to make sure we're doing, just like anything else, we've got to be innovative and we've got to come away from mainstream," Mr. Simon said.