The fact that WNS has the NASSCOM (National Association of Software and Services Companies) business process management council chairman as its CEO will be a huge plus for the company in tapping this opportunity. This is one of the reasons why WNS has been the driving force behind many of the initiatives announced by the Indian government. At present, WNS is leading the Innovate for India initiative, a program focused on bringing ideas to benefit India to the fore driven and curated by NASSCOM and its members.