The TCA examined each request of Anadolu Efes. Firstly, the TCA rejected the negative clearance 4 and individual exemption request of Anadolu Efes for its closed selling point agreements in July 2017. 5 Secondly, in November 2011 the TCA revoked the individual exemption that was granted to Tuborg's exclusivity agreements for closed selling points since 2010. 6 With its last decision in February 2018, the TCA finalized its evaluations regarding the application of Anadolu Efes and declined the request of the undertaking on the removal of the rule of beer coolers that allows the exposure of Tuborg beers in Anadolu Efes' coolers and vice versa. In fact, the rule of beer coolers has stated that each closed selling point, which has an area of 100 square meters or less and has only a cooler of one brand, has to allow the exposure of other competitor brands. This exposure is restricted as a maximum amount of 20% of the total volume of the cooler(s) in the closed selling point.