"The challenges of fraud, piracy and lack of transparency are complex and interconnected, and Criteo should be commended for its leadership in achieving TAG certification for its efforts to address all three issues," said Rachel Nyswander Thomas, COO of TAG. "By working together as an industry, we can protect advertisers' investments and improve confidence in the supply chain. We are very pleased to be partnering with Criteo to build those high industry standards." In order to achieve the TAG Certified Against Fraud Seal, Criteo's platform was independently audited by BPA Worldwide to ensure that sophisticated and rigorous measures are in place that are designed to monitor, detect, and block invalid traffic. TAG's Inventory Quality Guidelines and Certified Against Piracy Seals recognize Criteo for adhering to TAG's industry-recognized framework for protecting its clients from appearing alongside illegal and inappropriate content, improving transparency in the industry.