"We will continue to apply Pernod Ricard's key principles: rethink, reduce, reuse, recycle and respect, minimising waste at each step of our product lifecycle." In addition, gift packs containing secondary items such as hip flasks or drinking glasses will be made 100% recyclable, and any new products will be put through an eco-design tool to ensure that they are designed 'according to the key principles of Pernod Ricard's Circular Making strategy'. The removal of gift boxes will also be applied to Irish whiskey brands Powers, Spot, and Knappogue Castle.