Cisco launched a state-of-the-art Innovation and Experience Center (IXC) at its Middle East regional hub in Dubai, United Arab Emirates. The center will serve as a hub for open innovation and showcase what is possible with digital transformation in sectors that range from retail and hospitality to healthcare, education, and financial services. Cisco Launches Innovation and Experience Center to Bring Digitization to Life for the Middle East from Broadcast Exchange MENA on Vimeo. The IXC is a first of its kind worldwide in that it combines innovation capability with a customer experience showcase to bring digitization to life for Cisco's customers and our partners. Visitors will have the opportunity to experience the latest Cisco® solutions applied to real-world, real-time scenarios and get a 360-degree view of technologies that deliver tangible business outcomes.