The product is a new style of detachable football cleat that has been proven to provide 20% better traction than the standard cleat. Third party testing was conducted at Boise State University. The company is taking a nation wide approach with distribution of their Pro Football Cleats and has retail placement in Dick's Sporting Goods, the nations most premier sporting goods retailer with 451 locations nation wide- many in the surrounding Chicagoland area.