"Jollibee has been an advocate of Filipino family joy and togetherness," said Mr. Flores during the press conference. To drive the point home, he mentioned what one of their jingles already said: " Dito sa Jollibee, pamilya lahat tayo (Here at Jollibee, we're all family)." "Our families have been our greatest source of hope, strength, and joy," he said. To be fair, prior to Jollibee's expansion into a veritable empire with holdings across the globe (JFC acquired US chain The Coffee Bean & Tea Leaf in 2019; and has many other brands both here and abroad), it did start out as a family operation, founded by Tony Tan Caktiong in the 1970s.