"SAP is committed to a significantly cleaner ocean by 2030," said Christian Klein, SAP's Co-CEO and member of the Executive Board. "We want to achieve this objective together with customers, NGOs, governments and partners and will provide them with the tools, insights and solutions to eliminate waste and maximize resource productivity" SAP's Plastic Cloud technology, which has collected existing and live data from across the plastics supply chain to introduce new ideas for waste reduction, will allow businesses to find alternatives to single-use plastics, scale design for circularity, invest in materials collection infrastructure and ensure a better consumer experience. The company has updated the Plastics Cloud to help companies produce environmentally responsible products by providing global insights, giving a better understanding of material that are used and its impact. SAP will focus on local recycling infrastructures and policies.