All of the UK's major grocers – Tesco, Asda, Morrisons and Sainsbury's – are struggling to cope with rapidly changing shopping habits as shoppers switch to online stores, neighbourhood shops and discounters such as Aldi and Lidl. Profits are also under pressure from wage increases after the chancellor announced a "national living wage" of £7.20 – effectively a new minimum wage for over-25s – rising to about £9 by 2020. Sainsbury's said it was in no rush to match basic pay rises for shopfloor staff announced by Morrisons and Lidl in the past week. This month, Sainsbury's increased its standard rate for shopfloor staff by 4% to £7.36 an hour. That figure has been overtaken by Lidl and Morrisons, which have both announced a basic rate of £8.20 – closer to the rate recommended by the Living Wage Foundation.