The service also provides certainty about price and the convenience of selecting a closing date". Zillow Homes launches in January, and will only be operating in Atlanta, Phoenix and Tucson, with plans to expand services to further markets throughout the year. Zillow already offers customers mortgage, title and escrow services through Zillow Home Loans and Zillow Closing Services. "We're excited to add another important link in the Zillow Offers transaction chain to offer our customers greater choice and convenience when considering a move," President of Zillow, Jeremy Wacksman said. "At Zillow, our mission is to give people the power to unlock life's next chapter and we want to help them on their journey home through a range of services that meet their preferences – whether through Zillow Offers or through a trusted Zillow Premier Agent partner." Digitally-brokered home flipping is also known as iBuying, and is a nascent market, accounting for only 0.5 per cent of US home sales.