"Despite the delay in onset of winters slightly impacting the Healthcare and Winter portfolio, Dabur's India Business ended the third quarter with a Volume Growth of 6 per cent. Advertising spends for the quarter marked a 36 per cent growth in the Consolidated business and 30 per cent in the Standalone business," the firm informed in the statement. Elaborating on the results, Mohit Malhotra, CEO, Dabur India, said, "Moderating inflation coupled with buoyant consumer sentiments and our focussed investment in distribution footprint expansion in rural India helped demand from the hinterland bounce back for Dabur. Rural demand for Dabur grew 200 bps ahead of urban. We have also stepped-up investment behind our brands to drive competitive volume growth, reflected in our higher advertising spends during the quarter." The firm also increased its rural footprint by 17,000 villages in the current fiscal year from 100,000 to 117,000. "We are working towards ending this year with a rural coverage of 1.2 lakh villages.