CEO Harold Goddijn stated that AI-driven automation and the overhaul of its technology stack are enhancing user experience and speeding up customer implementation timelines. However, these advancements have also made some roles redundant. TomTom reported Q1 2025 revenue of €140 million, a 1 percent year-on-year increase from €139 million in Q1 2024. Location Technology revenue rose slightly to €121 million from €119 million a year earlier. In the Automotive segment, reported revenue declined by 4 percent to €80 million, but operational revenue grew 5 percent to €83 million, reflecting stronger adoption of TomTom's products. Enterprise revenue grew significantly by 18 percent to €42 million, driven by increased demand for TomTom's detailed maps and location-based solutions across sectors. New customer wins in location analytics included Ionity, which is using TomTom's traffic analytics for EV charger placement, and Climate X, which integrates TomTom APIs into climate risk analysis.