Estée Lauder sought to help the former epicenter of the virus recover and even provided additional donations to the China Women's Development Foundation, supporting female front-line workers. In the Middle East and Africa, Estée Lauder assisted Oxfam International's work in South Africa, Kenya, Ghana and Nigeria. ELCCF even extended its relief efforts to Latin America by awarding grants to Mision Huascaran in Peru, Panama Solidario, Unibes in Brazil, Cruz Rojo in Mexico and the Waldorf Foundation in Colombia. Estée Lauder donated $3.2 million to these NGOs, providing "flexible funding in this time of need." Endorsing BeautyUnited As part of its COVID-19 response campaign, Estée Lauder partnered with 40 other beauty brands and celebrities, like Victoria Beckham, Gwyneth Paltrow and Drew Barrymore as part of BeautyUnited.