My sense is that the vendor's hunch is correct that this fills an underserved gap. Zuora targets a higher-volume market where subscriber numbers are often in the millions. NetSuite is a more direct competitor but Intacct is smart to play the Salesforce integration card here. While it's quite possible to integrate NetSuite to Salesforce, Intacct has a far closer relationship with the CRM vendor that dates back almost a decade, and makes a virtue of its ability to connect to a wide ecosystem of best-of-breed solutions.