And so we're just going to keep running them and running them and running them." That type of rhetoric doesn't fit in at Microsoft in the Nadella era, as the company has forged partnerships with many of its longtime rivals — including Benioff's Salesforce — even as it continues to compete with them. In recent years, Turner seemed more pragmatic about the challenges faced by Microsoft, saying in 2014 that even though Microsoft still had 90 percent of the PC market, its real market share was 14 percent, taking into account the entire world of devices.