Through the cost-saving program, it remains focused on achieving cumulative cost savings, thus, enhancing margins. IP-Driven Business Strategy: Mattel continues to make progress toward capturing the full value of its IP and transforming itself into a high-performing toy company. Moreover, it is strengthening its partnership with major entertainment companies, including Microsoft, Nickelodeon, Nintendo, Universal, Warner Bros and WWE. Moreover, the company stated progress on capturing the full value of its IP in its business verticals outside of the toy aisle. Its collaboration with Pokémon company and new multiyear agreement with Netflix for exclusive content, including three original, are just some of the strategies undertaken to expand the reach of the IP business strategy. Mattel Creations continues to gain momentum by targeting the collector market (with new products) and international expansion efforts.