Analyst firms have provided varied outlooks on Sirius XM. Rosenblatt Securities adjusted its price target to $24 from $29 while maintaining a Neutral rating, reflecting near-term uncertainties tied to strategic adjustments. BofA Securities has reduced its price target to $21 from $23, maintaining an Underperform rating, citing challenges such as subscriber growth and advertising hurdles. Meanwhile, JPMorgan has reaffirmed its Underweight rating with a $20 price target, noting a downward revision in revenue forecasts to $2.05 billion for the first quarter of 2025 due to a dip in advertising revenue. Sirius XM is actively introducing new pricing and packaging options to enhance customer value, with a focus on the electric vehicle market and used car trial funnels to mitigate potential impacts from auto tariffs.