We are pleased to be the first sales house in DACH using this innovation within our Header Bidding solution powered by Yieldlove," said Abdelkader Barjiji, Senior Vice President Product Management Programmatic & Data at Ströer and Managing Director at Yieldlove. Ströer is the first sales house in the DACH region to use Taboola's Header Bidding capabilities and in doing so, continues its use of a variety of Taboola offerings. Most recently, the companies announced an extended partnership through 2028.