The Coca-Cola Company (NYSE:KO) and PepsiCo, Inc. (NYSE:PEP) have both been trying to dent Monster Beverage Corp (NASDAQ:MNST)'s market share over the past several years. Coca-Cola, which was rumored to be interested in acquiring Monster last year, has promoted its own energy drinks such as NOS, Full Throttle, Surge, and Vault. Pepsi introduced a "high voltage" version of Mountain Dew along with energy drinks Amp and Kickstart. None of these products have made a dent in the primary market dominated by Monster Beverage Corp (NASDAQ:MNST) and Red Bull, however.