The introduction of a high-quality smart speaker from Apple puts some serious pressure on Sonos, an early leader in the connected speaker market. While Amazon Echo and Google Home began stealing some market share from the Santa Barbara-based speaker company, Sonos prided itself on the excellent audio engineering that went into its speakers as well as the fact it played nicely with almost every streaming music service out there. Sonos also has ambitions on integrating with every intelligent voice assistant out there. At WWDC, Apple announced the speaker category for HomeKit, so other speaker makers could more tightly integrate with iOS. Interestingly, Sonos was absent from the list of early speaker partners. Regardless of whether consumers care enough about audio quality, there are enough Apple fans who are likely hungry for a product like this as rivals Amazon and Google have come out ahead.