Acxiom announced it was conducting a review for the business earlier this year as part of a broader reorganization that saw its various business lines consolidated into either the LiveRamp or marketing solutions units. Axciom acquired LiveRamp in 2014 for around $310 million. The deal highlights the value for advertising companies in owning their own customer data at a time when the companies most known for gathering data on consumers, such as social media player Facebook, are under political pressure to be more cautious about how they collect and share data.