Shopify Collabs offers a network of more than 300,000 creators. It gives business owners access to new ways of reaching potential customers. Des is most excited about the customization that comes with tapping into affiliate marketing with Shopify Collabs. "It looks at the industry that you're in, and the types of followers these creators have," she says. "It also tries to figure out their demographics. It tries to match you up based on what you're trying to sell."