With games consoles largely appealing to younger, male audiences, Sony has confirmed that it hopes the PS4 will help it break down these gender boundaries, introducing the console to a new, female market and allowing the company to reap the rewards of an expanded user base. Claiming that the raft of new features being introduced to the PS4, Sony's first new console in seven years, will help attract a broader range of users, Andrew House, President and CEO of Sony Computer Entertainment has outlined areas in which the company will look to target female users.