One British commercial printer prides itself on the relationship it develops and maintains with its clients. It is continuously looking for new ways to help create print that provides maximum impact and effective engagement. It works hard to help clients improve their understanding of what processes to use and how they can be applied to deliver the right message in the most impactful way. It promotes physical print as a way to give the message and content an extended life span – something digital communication doesn't have. It has achieved this with investment in technology such as the Ricoh Pro C7200x digital colour sheetfed press and its gold, silver, neon, and white toners. It has also adapted its approach and now builds stronger business models and value propositions for its clients using Ricoh EDGE.