There was barely less harmony on how best to implement a sustainable future in the private sector. Bloomberg captured a lot of attention for a hatchet job on the ESG ratings business of MSCI. Just as Bloomberg declared its business links with the index and data provider, we should declare that MSCI supported our recent Countdown to COP26 programme. We should also declare our slight bafflement at the angle of attack, i.e. that MSCI's ratings focus on the impact of ESG factors on company value, rather than the impact of company activities on the environment or society.