By running a fall sales event timed for the holiday shopping season, Wayfair is following the lead of Amazon, which recently hosted Prime Big Deal Days, its second Prime promotion of the year. Retailers including Walmart, Target and Best Buy (among many others) also launched competing sales extravaganzas this month. Shoppers can participate in the Way Day 48-Hour Early Access sale beginning Oct. 23, 2023, featuring an additional 20% off eligible products, exclusively on the Wayfair app. A Way Day livestream event will be hosted by interior design YouTuber and HGTV star Mr. Kate on Wednesday, Oct. 25 at 7 p.m. ET.