Deutsche Telekom and France Telecom have completed the UK merger of their mobile telecoms brands T-Mobile and Orange. Orange UK chief Tom Alexander becomes CEO of the new company. T-Mobile UK managing director Richard Moat takes the position of CFO and deputy CEO. Orange UK and T-Mobile UK now cease to exist as a result. The T-Mobile and Orange brands will be maintained for the time being. The joint venture has a combined UK market share of approximately 37%, putting it ahead of current market leaders O2 and Vodafone.