THE WHAT? Olaplex Holdings, Inc has announced that Amanda Baldwin will become the company's CEO in early 2024, succeeding JuE Wong, with John P. "JP" Bilbrey serving as interim CEO during the transition. THE DETAILS Amanda Baldwin is known for her experience in growing prestige beauty brands, and her appointment aims to position OLAPLEX for long-term success. OLAPLEX is recognised for its innovative approach at the intersection of beauty and science. THE WHY? The leadership change reflects OLAPLEX's commitment to ongoing growth and innovation in the prestige beauty sector. JuE Wong, the outgoing CEO, has been praised for her contributions during her three-year tenure, which included navigating the company's initial public offering and expanding its international presence. The company also reaffirmed its fiscal year 2023 guidance for net sales, adjusted net income, and adjusted EBITDA.