In exchange for the IRS promising not to create its own free, online filing tool, Intuit, H&R Block and other companies signed a deal to offer Free File options to lower-income Americans. The fact that TurboTax Free File is effectively hidden from Google could contribute to the low rate of use. While 70% of taxpayers are eligible for Free File options from TurboTax and other tax software products, just 3% of eligible taxpayers or fewer use them each year. Under the Free File deal, Intuit and other companies pledged to work "to increase electronic filing of tax returns, which includes extending the benefits of online federal tax preparation and electronic filing to economically disadvantaged and underserved populations at no cost." Intuit is the dominant player in consumer tax software, with market share reportedly in the 60% range. We found that Intuit's smaller competitor in the market, H&R Block, also hid its H&R Block Free File product from Google using the same sort of code.