MicroStrategy's $740 million Bitcoin purchase—its largest since mid-June—cements its leadership as the world's top corporate Bitcoin holder. By blending equity raises with regular BTC purchases, the company offers investors a leveraged vehicle on cryptocurrency. That approach has delivered strong returns so far, with both Bitcoin and MSTR stock rallying. However, buyers should balance the upside with dilution risk and market volatility. As Saylor famously goes: "The only thing better than Bitcoin is…more Bitcoin."