Those signing the equal pay pledge also must commit to "conducting an annual company-wide gender pay analysis across occupations; reviewing hiring and promotion processes and procedures to reduce unconscious bias and structural barriers; and embedding equal pay efforts into broader enterprise-wide equity initiatives." So far, 28 private companies have stepped up and accepted the challenge, including Airbnb, Amazon, Gap Inc., L'Oréal USA, Pinterest, Rebecca Minkoff, and Spotify. Each company has made a public statement on why it took the pledge, all of which have been published on the White House's blog. "While progress has been made in the fashion industry, we pledge to work to empower future generations of female entrepreneurs by providing them with equal opportunities in our organization," the statement from Rebecca Minkoff reads. "We will continue to support our female employees by ensuring that they earn 100% of men's wages within our company."