As well as offering better connectivity, this new era of the tyre will pay greater attention to the environment. Pirelli continues to invest in research and development, introducing new materials that replace those of fossil origin, and providing third-party certification documenting the origin, traceability and use of these materials. A key part of this strategy is the choice to use only natural rubber that has been certified by FSC TM (Forest Stewardship Council) in all of Pirelli's European factories by 2026 1. FSC TM forestry management applies rigorous standards that requires biological diversity to be preserved, economically benefitting local workers and communities. A wide selection of top of the range Jaguar Land Rover vehicles will use Pirelli tyres containing FSC TM certified materials, with the JLR group today announcing a supply agreement with Pirelli for these products.