The drop in profits for 2005 was its first in a decade. Kellogg's: The cereal maker is striking an effective balance between healthy products like Special K and sugary treats like Pop Tarts to attract both moms and kids. Heinz: Slimming its portfolio and adding products like Lea & Perrins hasn't been enough for Heinz to compete with retailers' in-house brands. Wrigley's: With new players chewing away at market share, Wrigley's has been expanding into areas like candy and mints with brand extensions and acquisitions. Nestle: Best known for chocolate, Nestlé posts stronger growth from other products, such as Nestlé Aquarel bottled water. Danone: A growing global appetite for yogurt keeps the French food and beverage giant in good health. Kraft: Fierce competition and rising commodity costs have dogged the U.S.'s largest foodmaker.