•Pernod Ricard has named Jonas Tahlin as chief marketing officer of its U.S. spirits business. He replaces Pierre Berard, who recently transitioned to become global director of Martell, Mumm & Perrier-Jouët. In addition to leading U.S. marketing efforts for Pernod's U.S. spirits business, Tahlin will also continue in his role as CEO of Absolut Elyx USA. Tahlin will remain a member of Pernod Ricard North America's executive committee, reporting to chairman and CEO Paul Duffy. He began his career at Procter & Gamble, then joined The Absolut Company in 2006 as head of Western Europe. In 2008, after Absolut became part of Pernod Ricard, he served as Absolut's regional vice president, Americas and subsequently vice president, marketing, Vodkas at Pernod Ricard USA.