Although reducing food waste and promoting sustainability are the main objectives of Zomato's "Food Rescue" campaign, there are several tactical benefits as well. Zomato can increase consumer engagement by offering reduced meals, attracting new users, and encouraging current customers to place more frequent orders. Additionally, by establishing Zomato as an environmentally concerned corporation, this project can enhance the company's reputation. Additionally, Zomato may obtain essential data insights to improve personalised recommendations and optimise its algorithms by monitoring user preferences and behaviours under the "Food Rescue" function. Working with food banks or NGOs could strengthen Zomato's dedication to social impact and create new collaboration options, improving the company's reputation and community reach.