Over the last 12 months, Amazon generated $401 billion in revenue from all its businesses, excluding Amazon Web Services (AWS). This metric encapsulates the Amazon business lines most similar to Coupang's. The Korean company did around $17.1 billion in revenue over the last 12 months. In order to get to $400.8 billion in annual revenue, Coupang needs to grow its sales at a 37% compound annual growth rate ( CAGR ) over the next 10 years.