HTC One, the latest flagship Android-based smartphone from Taiwanese mobile phone maker HTC, has received the EISA (European Imaging and Sound Association) award for "Best European Advanced Smartphone 2013-2014," the company announced. The smartphone was distinguished for its aluminum design, its 4.7-inch full HD touchscreen display, and the appealing imaging capabilities it packs inside, including HTC's unique Zoe capability, HTC announced. The award also shows that HTC One is capable of leading the competition on design, imaging and audio experience on smartphones, the company says. The phone is considered to be a device that everyone will try to beat in the future, and has also been praised for the HTC Sense user interface that it has been packed with. HTC One with Sense "offers a unique user experience, including 'BlinkFeed' which fills the home screen with a personalized stream of news feeds, updates from social networks, photos and videos," EISA acknowledged.