With over a decade of experience in digital marketing, PR, and project management across both B2B and B2C segments, Rob Hilborn transitions to Jaywing from Submerge, a UK-based creative marketing specialist. At Submerge, he served as Head of SEO, collaborating with brands like Laithwaites, Legal & General, and Red Head Wine. Hilborn expressed enthusiasm about his new role, stating: "Having seen the effectiveness of Digital PR, it's great to be joining an innovative and forward thinking agency like Jaywing which recognises the value it delivers in driving better SEO outcomes. I'm delighted to be joining the team." Harriet Dawson, who has been pivotal in creating and executing Digital PR campaigns for prominent brands such as La Roche Posay, Garnier, and Lancôme while in Australia, also joins Jaywing to enhance its Digital PR efforts.