Lunchables and Nintendo are joining forces to add smiles to shoppers faces. The companies announced a partnership that celebrates the launch of the Super Mario Party game for the Nintendo Switch system, by adding the characters images to select packaging of Lunchables. "This partnership with Lunchables is another exciting way for us to expose even more people around the country to the world of Nintendo," Doug Bowser, Nintendo of America's senior vice president of sales and marketing, said. "This program is a perfect opportunity to kick off the celebration of Super Mario Party by combining the game's love for unpredictable fun with Lunchables' love of letting kids make their own fun with their favorite foods." In addition, Lunchables, which is part of the Oscar Mayer portfolio, is giving fans the chance to win special Super Mario Party prize packs during the length of the promotion, which lasts through December.