This initiative seeks to expand the scope of the original 1995 Ankara Agreement [5] ( Decision No 1/95 of the EU-Türkiye Association Council ) [6], which facilitated tariff-free trade in industrial goods, by incorporating sectors such as services, agriculture, and public procurement which directly affects companies engaged in manufacturing and distribution [7]. For Turkish businesses, Bulgaria holds a unique position as the primary overland entry point to the European single market. Due to the Customs Union, trade in industrial goods between Türkiye and EU countries transits through Bulgaria without tariff barriers but it still requires full compliance with EU customs procedures, transit declarations and, in some cases, border inspections. Bulgaria's role as both a neighboring country, and an EU member state makes it a critical logistics and regulatory checkpoint, especially for enterprises involved in transport, fast-moving consumer goods, and machinery.