The partnership illustrates how a company that invests in water stewardship goes further in committing to driving innovative solutions to water, climate change and other critical sustainability issues. Moreover, this strategy has positioned ABInBev as a "brand with purpose." Its work on water issues is creating brand value and loyalty with staff, consumers and its supply chain. According to Tony Milikin, AB InBev's chief sustainability and procurement officer, "It's incumbent on global businesses to play a bigger role in creating a better world for all. At AB InBev, we have a long-term vision to build a company to last for the next 100-plus years, which relies on driving sustainability across our business. Our approach is rooted in the communities where we live and work, and we are well positioned to support entrepreneurs who are tackling local challenges. Through the 100+ Accelerator, innovators will benefit from our resources, experience and global reach to speed their progress and scale."