Current management has a turnaround plan, which involves cutting $650 million out of operating costs, optimizing the company's manufacturing footprint, and taking advantage of the company's intellectual property to invest in movies, digital gaming, live events, and consumer products. Hasbro has had a lot of success turning its biggest toy brands, including Transformers, into mainstream entertainment, so this could work for Mattel. With popular brands like Barbie and Hot Wheels, in addition to a broad library of hundreds of other brands, Mattel certainly has potential here.