This could allow Jimmy Choo to develop a true lifestyle brand and, thus far, it appears to be making excellent progress with growth of 23% forecast for the current year and a rise in earnings of 26% pencilled in for next year. Meanwhile, Ted Baker ( LSE: TED ) is also attempting to increase the diversity of its brand. Certainly, it is much further along than Jimmy Choo and already has considerable customer loyalty among both men and women and, looking ahead, this should allow it to develop improved margins over the long run. And, in the nearer term, Ted Baker is expected to post earnings growth of around 18% per annum over the next two years, which could act as a positive catalyst on its share price. Against the backdrop of these four top-notch companies is ASOS ( LSE: ASC ). Clearly, it is a highly successful business and is a Great British success story, but it does not offer the same degree of brand loyalty as the likes of Jimmy Choo, Ted Baker, M&S or Next.