"The circular economy is all about resource efficiency and implementing sustainable practices across value chains," said Emily Reichert, CEO of Greentown Labs. "We believe deeply in the impact innovations across the circular economy can have on our planet and we are eager to see all the great ideas startups have to improve energy storage, plastics, and recycling value chains. BASF has been a wonderful, supportive partner to the Greentown Labs community and we are proud to be running this challenge with them!"