Maternity retailer Mothercare is bringing its reverse logistics operation under one roof in a bid to cut costs and improve customer service. The retailer has signed supply chain firm Exel to handle all its returned goods, including product recalls. Previously, Mothercare had a number of suppliers. 'It brings much greater efficiencies and significant cost savings,' said a spokeswoman. Customer service should improve because shoppers will deal with one call centre for all product-related enquiries. Exel will also keep track of why certain items are being returned, enabling Mothercare to improve its ranges. Mothercare logistics director Colin Astbury said the deal would help protect the Mothercare brand. 'Absolute responsibility and integrity is crucial when you are dealing with products for babies and children,' he said. Financial details of the Exel deal were not revealed.