Apart from the retail sector, a prime example of bad timing is aviation. Kingfisher Airlines started off on a good note snatching market-share from Jet Airways, by upping its service standards remarkably. At the launch, Mallya grandly announced that he expected the airline to be profitable in the first year of operations itself, given its "strategic approach to control costs, deployment of technology and outsourcing". He also promised to make Kingfisher the largest private airline in terms of capacity and market share by 2010. But an ill-timed acquisition of Air Deccan, which coincided with the slowdown, saw it getting into a debt trap that now threatens the entire group. For FY11, Kingfisher Airlines' losses were a steep ₹1,027 crore on a turnover of ₹6,450 crore. It's total debt of ₹6,500 crore overwhelms its marketcap of ₹1,409 crore and the loss for FY12 itself is well over ₹1,300 crore.