The company has also announced a monetary aid to foster education in rural areas – "Renault Scholarship Programme " under which the students of certain age groups from these villages will be awarded with a scholarship every year basis merit. The objective of the programme is to promote the higher education, further empowering the population in rural areas and build sustainable communities. Local competitions and sports events like 'Renault Kabaddi' and 'Renault Run' have also been organized in order to offer robust platform to budding athletes at the grassroot level to develop their talents. 'Rural Float' is yet another annual initiative that the company has been undertaking in order to provide a Renault vehicle ownership experience in rural areas, enabling them to touch and feel the cars, next to their neighbourhood. The company has so far engaged with more than 25,000 customers in 500+ towns across 15 States through this initiative.