The advertising sector been an inconsistent recently as proved by WPP's rivals Omnicom and Publicis missing the mark with recent results, which may have tempered expectations ahead of its half year results. However, Interpublic delivered organic revenue growth well ahead of forecasts and raised its guidance for the full year and Vivendi's Havas delivered a better performance than the market expected too. WPP's shares, having lost around a third of their all-time high from early 2017, are pretty much flat since the end of April, when Read was installed as a co-CEO with Andrew Scott after the acrimonious departure of former CEO Sir Martin Sorrell. "Coming at the end of a quarter where the ad agency sector has delivered volatile organic growth, we think WPP will report a solid, unspectacular set of results, with broadly flat organic growth," predicted analysts at Deutsche Bank.