The saga began with what's known as a "short squeeze," where those big investors who had bet against GameStop were compelled to purchase its soaring shares to mitigate their colossal losses. GameStop experienced another surge in May, coinciding with Gill's online reappearance after a three-year hiatus. Gill has expressed confidence in GameStop's Chairman and chief executive Ryan Cohen's ability to revitalise the company, drawing on his success at Chewy, which he co-founded in 2011 and led as chief executive until 2018. Gill's involvement has sparked debate over potential allegations of stock manipulation.