Hirai of Sony opened up with a qualified prediction that the gaming industry is going to exceed all expectations and garner somewhere between $10-15 billion in the next year, far surpassing that of the Film and Motion Picture industries' box office revenue. And, of course, Hirai assured that Sony has played a part in this. "Through innovative content that has revolutionized the business, we have been able to deliver compelling, exciting content on a constant basis for all consumers." Hirai also confirmed that they plan to ship 7 million more PS2 units into North America by the end of the fiscal year, bringing Sony's grand total to 10 million by March. With more and more Sony and third party releases approaching every day, Hirai offered that it would have a total of 280 titles available for the PS2 by March, as well. And with an announced 40 Gig hard drive and ethernet/modem on the way, Sony is setting a definite precedent for the other consoles to match up to.