At the time of delisting, Superdry stated that reducing rents on 39 of its outlets, securing additional funding, and exiting the stock market would aid in reviving the business after several challenging years. The retailer made its debut on the London Stock Exchange in 2010 with an initial public offering that valued it at £400m, City AM reports. Its recovery plan, set to be implemented over a three-year period, involves founder and CEO Julian Dunkerton financing an equity raise of up to £10m Superdry had been battling to stay afloat for several months, initiating various schemes to cover additional expenses. In October 2023, it entered into a joint venture with Reliance Brands Holding UK Ltd (RBUK) for the sale of its intellectual property in South Asia, marking its latest effort to increase funds.