The trio has since raised over $120 million including millions from the first institutional investor to invest in cannabis, Peter Thiel's Founders Fund, and their cannabis-brand portfolio is vast and formidable. Their first acquisition was Leafly, a strain-review app that they built into a media and information empire. But their biggest foray into the industry was building the federally licensed Canadian pot powerhouse Tilray, which sells cannabis products in 12 countries on five continents.