Mahindra & Mahindra Ltd., pioneers of the SUV segment in India, announced today that its iconic Bolero SUV has crossed the 1 lakh mark in sales in FY 2023, marking a significant milestone. Since its introduction in 2000, the Bolero has sold over 1,400,000 units, a true testament to its unmatched value proposition, exceptional performance capability, and striking stance. These records showcase Bolero's flourishing popularity and demand in the market.