One particularly troubling aspect of the case is the way Avast structured its data sales. Some of Jumpshot's products were designed to allow clients to track specific users and to match browsing histories with other available data sources. For instance, an agreement between Jumpshot and Omnicom, an advertising conglomerate, allowed Omnicom to access Avast users' browsing data and integrate it with information from data brokers on an individual user basis. This practice further exacerbated the risks posed to consumer privacy and violated Avast's own claims of anonymity.