According to Stuart Byron, Royal Caribbean International's Director of Sales for the UK, Ireland, and Spain, the introduction of 'My Royal Genie' represents a strategic effort to streamline the selection process of holiday choices. It leverages technology to ensure that agents can present options that are most suited to their customers' desires with minimal effort. This tool not only simplifies the booking process but also showcases Royal Caribbean's commitment to supporting its trade partners by continuously exploring novel methods to enhance their capabilities.