On July 19, 2021, Unilever "operationalized" the Ben & Jerry's Board's resolution to boycott Israel. On that day, Ben & Jerry's announced that, upon the expiration of the current licensing agreement by which its products had been distributed in Israel for decades, it would end sales of its ice cream in "Occupied Palestinian Territory" but purportedly continue to sell its products in Israel. However, in a separate response reported by NBC News, the Ben & Jerry's Board disputed that Ben & Jerry's would remain in Israel and that Unilever had any authority to make such a promise.