These efforts are designed to improve performance at underperforming centers and enhance network-wide execution. European Wax Center is taking a more disciplined approach to expansion, focusing on profitable growth and long-term network health. The company is working with franchisees to target underpenetrated trade areas with strong demand for out-of-home hair removal, setting the stage for new center openings in 2026. To support this, EWCZ has enhanced the market planning tools and implemented a rigorous site approval process, aiming to improve new center performance and return to net unit growth by the end of 2026. Despite strategic progress, the company is contending with rising SG&A costs and elevated interest expenses. The projected net reduction in center count for 2025 reflects the need to rationalize its footprint, even as it invests in tools and strategies to drive long-term expansion.