The Big Picture The objective of the Adani Group behind this takeover is to move beyond its central business of power plants, ports, and coal mine operations and expand into new fields such as airports, data centres, and digital services. Entering the cement industry is, no doubt, a part of that plan. With so many companies moving their manufacturing operations to India, the country's status as a preferred manufacturing destination has become firm, and with Adani's entry, both of these will together lead to a multiplier effect on jobs and income, higher productivity, cost-effectiveness, and higher consumption. With the entry of Adani into cement considering additional capacities in western and eastern regions in the last three-quarters Adani aims that he should be able to grow at a rate faster than the industry and outperform other competitors. In October 2021, Prime Minister Narendra Modi launched the PM Gati Shakti- National Master Plan (NMP) for multiple modes of connectivity.