Going by the popularity of the Family Guy series, the game should have a decent opening. Moreover, the upcoming holiday season should provide the necessary impetus to make the game successful. Recently, the company had launched its much anticipated Call of Duty: Black Ops II, which received tremendous response from Call of Duty fans. We believe that Activision's recent releases such as 007 Legends, Skylanders Giants, Cabela's Dangerous Hunts 2013, Cabela's Hunting Expeditions and Transformers Prime will be incrementally beneficial for the company's holiday season. We believe that Activision's expanding product portfolio will boost top-line growth over the long term. The company's revival of old franchises is expected to drive customer engagement going forward. Moreover, Activision's partnership with Tencent in China to offer Call of Duty online bodes well for the company's long-term prospects.