Born in 1979, the Mercedes-Benz G-Class roots are embedded in the exploration of tough terrains and in the industrial or municipal sector. Mercedes-Benz entered uncharted territory in 1979 with the G-Class. The off-road vehicle was designed on the one hand as a means of transport with extreme off-road capabilities and an emphasis on leisure, and on the other for tough everyday use, for example, in the industrial or municipal sector. A continuous advancement process began shortly after its market launch. That is the key to the lasting success of the G – an icon of its own. Project Mondo G Is the hero show car of the campaign that accompanies the Mercedes-Benz and Moncler collaboration with social media, out of home and PR assets for a broad global activation. The visualization stages an otherworldly winter landscape inspired by the main themes of outdoor durability and limitless discovery opportunities with the off-roader G-Class as basis of Project Mondo G and the puffer jacket of Moncler.