Amazon will hit our shores with a bang. It's undercutting eBay, providing a cheaper model for merchants and offering heavy discounts for consumers to attract the market. Merchants will move their business over to Amazon over time, since they offer so many logistics and payments services. For instance, Fulfillment by Amazon is a service where you can send your inventory in bulk to Amazon and they will manage the shipping and fulfillment logistics. Many analysts also agree Amazon will take eBay market share in Australia. eBay is estimated to make up 4.64 per cent of Australia's total retail trade. That works out to be an estimated $6.54 billion in eBay revenue in the past 12 months to September 2017, which is 53 per cent of total online non-food retail sales in Australia.