Molson Coors has launched a new alcohol-free version of its Staropramen lager brand to tap into the growing demand for low-and-no-alcohol options. Staropramen 0.0 will roll out in 330ml bottles and multipack format across selected retailers in March. The launch builds on the brand's 11.4% value sales growth after a multi-million-pound investment in 2022. This included the launch of Staropramen's biggest-ever marketing campaign – 'Because Experts never compromise' – which celebrated the beer's Czech heritage. Staropramen has been working for more than two years to perfect a special brewing procedure that can deliver the flavour the brand is known for but with 0.0% alcohol. The launch will be supported by a marketing campaign kicking off next month, including digital advertising, paid social media activity and point-of-sale (POS) materials.