Per an MMR report, the online travel booking market is likely to reach $1.18 trillion by 2030, witnessing a CAGR of 9.7% between 2024 and 2030. Booking Holdings is well-poised to capitalize on this growth opportunity on the back of its growing customer base. Expanding partnerships have been the key driver for its customer momentum. In this regard, Priceline's long-term partnership with Amadeus to enhance its air distribution and IT capabilities, allowing Priceline to access content through the Amadeus Travel Platform, remains noteworthy. Priceline can also access Amadeus' unique air content and a Custom Search solution, providing customers with personalized offers and driving growth in key performance areas like response time and conversion. Booking Holdings also recently partnered with Stonewall National Monument Visitor Center in a bid to boost its popularity among LGBTQ+ travelers.