Salesforce announced a new partnership with Alibaba – one of the largest e-commerce companies in the world – who will operate core services for Salesforce in the Asia region. Alibaba is projected to boost Salesforce's market reach by localizing the CRM tools and selling in the Chinese region. The union will enable Salesforce to break into the Chinese market, where other notable American companies like Google and eBay have struggled amidst the tech war between China and the US. According to Salesforce, the partnership will bring Sales Cloud, Service Cloud, Commerce Cloud, and the Salesforce Platform to customers in mainland China, Hong Kong, Macau, and Taiwan.