The acquisition of AdvisorTarget suggests that Broadridge is keen on bolstering its technological capabilities, particularly in the realm of digital marketing and distribution. This is a logical step given the industry's shift towards more technology-driven solutions. AdvisorTarget's expertise likely includes advanced analytics, machine learning and automation—key areas that can significantly enhance Broadridge's offerings. Technical benefits: Enhanced data analytics and personalized marketing capabilities could lead to more effective client targeting and improved user experiences. This could result in higher client engagement and satisfaction. Additionally, the integration of cutting-edge technology can lead to operational efficiencies and cost savings over time. Potential challenges: The primary challenge will be the seamless integration of AdvisorTarget's technology into Broadridge's existing infrastructure.