"Uber Eats and Domino's loyalty program revamp are paying immediate dividends," said Zak Stambor, senior analyst at Insider Intelligence. The rewards program added 3 million members in 2023, with more than 2 million of them joining since the revamp. It was also driving additional profit at franchisees, CEO Russell Weiner said on a post-earnings call. Domino's Emergency Pizza deal, which offered a redeemable coupon on the rewards app for a free pizza, also boosted order counts.