Google's Display & Video 360 (DV360) platform has added new features that help advertisers better plan, buy, and measure their connected TV (CTV) campaigns. With the shift to streaming over the last few years, an increasing number of advertisers have prioritized building connected TV (CTV) campaigns into their media strategies. As more advertisers focus on CTV, the platform's new features aim to improve the targeting, forecasting, and measurement of CTV campaigns.