One kiosk owner, Rakesh Kumar Jain, removed his Marlboro ads before Arora's team arrived. Jain said the signs had been put up by Philip Morris representatives. In return, he said, he received free cigarettes each month worth about 2000 Indian rupees (about $39). Jain knew that putting up the posters was illegal, but they helped improve sales, he said. About a dozen kiosk owners said that tobacco companies paid them a monthly fee for advertisements and product displays, with the amount determined by factors such as location, volume of business and type of promotional material. In payment receipts, the company's India unit promised to pay 500 rupees a month to a cigarette seller with a small roadside kiosk in New Delhi for putting up Marlboro ads. The receipts were signed by a company representative. Letter of the law Like Philip Morris, ITC says that it is in full compliance with India's 2003 tobacco control law.