Leading up to the music video's release, BTS' V dropped the first teaser for Winter Ahead on November 24 via HYBE Labels' official YouTube channel. Afterward, he expressed gratitude on social media for fans sharing the teaser. However, fans alleged that HYBE Labels had not posted any teaser or promotional content for Winter Ahead on their official channels, which led to online discussions on HYBE's alleged neglect of the idol's solo projects.