Optus has launched a partnership with Australian charity Escabags to offer free Escape Bags at selected retail stores across Australia, aiming to assist individuals and families fleeing domestic abuse. The initiative will see participating Optus stores discreetly providing Escape Bags containing personal care items, support resources, and an Optus SIM card. The partnership coincides with Domestic and Family Violence Prevention Month and is part of Optus' broader measures to support customers and employees experiencing vulnerability. Escabags was established by Stacy Jane, an advocate and survivor of domestic abuse, who created the organisation after experiencing first-hand the challenges of escaping an abusive environment. She highlighted the critical role of technology in both enabling and endangering survivors attempting to leave dangerous situations.