SAP did not want to deprive its customers of this innovation: in 2022, the software company offered to use the integrated search tool of Amazon Business directly in its procurement solutions. Alexander Paulus, Managing Director of CNT Management Consulting in Atlanta, explains: "Procurement professionals who use guided buying can now browse, compare prices, and place orders seamlessly, without the need to switch between multiple systems." Now, Amazon Business integrates with SAP ERP and SAP Ariba as a punchout catalog – a solution that enables authorized users across the organization to make purchases from Amazon or 3rd party Amazon sellers seamlessly within their own procurement application - alongside other direct sellers and online stores, all inside the same interface. Additionally, Single Sign-On enables a more streamlined user experience and account management.