Growth in yoghurt in the larger countries has no doubt been helped by the presence of a number of experienced international players. Danone is the largest player in Latin America overall with a 31% share of the market. The company has plants in Brazil and Mexico. The French giant sells its Activia brand in both markets and in 2012, launched Danio in Brazil. Nestle too has a respectable presence, with 13% market share. In Brazil, Nestle operates as part of a joint venture with Fonterra called Dairy Partners of America. Nestle claims it was one of the first to launch Greek yoghurt in Brazil in 2012. It also has a presence in Chile and manufactures products out of locally-based plants.