Apoorva Mehrotra, Airtel's CEO and Managing Director, says: "Airtel is committed to being socially responsible. We believe that the adoption of responsible e-waste disposal techniques will help to manage the impact on the environment. We are collaborating with Ericsson in e-waste management to not only evacuate the waste but also educate the general public and all key stakeholders about the importance of the proper disposal of e-waste in the country."