Fully reflecting Hyundai's 'Modern Premium' brand direction, the exterior and interior design of the all-new Genesis embodies Hyundai's latest corporate aesthetic. All-new Genesis delivers improved strength and performance, increased passenger comfort and a wide range of cutting-edge safety and convenience technologies, striving to set a new standard of premium for its class. The distinctive, refined and luxurious all-new Genesis has been styled with a sleek premium look. Following its introduction in 2009, Hyundai's design philosophy of 'Fluidic Sculpture' has been developed further — all-new Genesis is the first model to showcase Fluidic Sculpture 2.0. This concept boasts a core central theme: simple and harmonious design with refined fluidic elements.