Digital orders are vitally important for Domino's because they result in higher checkouts and customer satisfaction. Read More These are America's favorite restaurants "Digital orders are more profitable and get a better product mix," said Maloney, adding that customers are able to see a wider selection of available products than when they merely call up their local Domino's to order. To date, no major restaurant chain has launched its own platform for smartwatch ordering, said Aaron Allen, global restaurant consultant with Aaron Allen & Associates, in a phone interview.