The report from Guggenheim underscores the company's potential to continue thriving despite the primary risk of consumer spending capacity being affected by external macroeconomic factors. Planet Fitness's business model, which capitalizes on a combination of low-cost offerings and strong franchising, is expected to sustain its growth trajectory and investor appeal. In other recent news, Planet Fitness has seen several notable developments that may interest investors. BMO Capital Markets raised its price target for Planet Fitness shares to $110, maintaining an Outperform rating, following positive discussions with the company's management about future growth prospects and strategic initiatives. Meanwhile, JPMorgan (NYSE: JPM ) reiterated its Overweight rating with a price target of $98, citing confidence in the company's growth models and potential for earnings per share growth.