So, these companies are created to focus entirely on the client and able to adjust their production costs to the minimum in order to respond to market demands. In this sense, this type of business model can be defined as an efficient system, which has managed to eliminate unnecessary costs for the company and reach a higher level of agility in the organization's processes (Sanchis-Palacios, 2018). In addition, they have managed to bring products traditionally focused on a middle and upper class to all types of public. The fact that Ryanair's prices are very low implies a high level of competitiveness in the sector and forces competitors to strengthen their competitive position and find alternative strategies to face the cost leadership led by Ryanair. Initially, this situation of high competitiveness in this sector may have benefited the consumer.