For instance, McKesson's Physician Outreach Program provides physician-specific data on more than 1 million prescribers. The data helps pharmacists identify high-opportunity prescribers in their area and determine the best mix of services to offer to market their pharmacy and draw new patients. According to a recent McKesson study, current subscribers have experienced a 1.8% average rise in prescriptions after using the tool, and subscribers using the tool more often and for longer durations have seen up to a 7% increase in prescriptions. Representatives from McKesson's RxOwnership program will also host the Sixth Annual Ownership Transfer Luncheon, where attendees will have the opportunity to participate in an interactive session to discuss two case studies on the processes of buying and selling a pharmacy. The RxOwnership team will also host its third annual Women in Pharmacy networking event during the Welcome Reception.