Schafer has served on the board of directors for a number of public and private retailers, consumer goods brands and technology companies. She is also a former board member of the National Retail Federation. From 2003 to 2019, Schafer served in various executive leadership roles and she was instrumental in building SAS Institute's global leadership position in retail analytics solutions. She has also served as Chairman & CEO of several early-stage, high-growth companies and began her career at Procter & Gamble.