The system's intuitive, easy-to-use interface and rich functionality are part of our strategy for strengthening customer engagements in the UK's changing NHS environment." Daiichi Sankyo was also drawn to Veeva iRep, which is the first integrated Pharma CRM and CLM solution designed for the Apple iPad. Clough continued, "We recognised that the system's closed-loop marketing functions and the device's beautiful presentation of multi-media content would support more interactive customer engagements. With iRep, we expect that our account specialists will be more connected, responsive, and effective." Veeva Systems has rapidly become the leading provider of Pharma CRM solutions globally. Cloud-based, Veeva CRM requires no hardware or software to purchase, scale or maintain. In addition, all Veeva customers benefit from free, automatic upgrades so users are always on the most up-to-date version of the software and benefit from the very latest compliance changes and system enhancements.