"Apple will have three-four weeks of solid festive momentum. Last year, Apple launched iPhone models on October 16. This year, the company will have more time-frame to register better sales figures," Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems at New Delhi-based Counterpoint Research, told IANS. According to Pathak, like other countries where Apple has gone into strategic partnerships (recent ones being SAP and Cisco), it should look for similar partnerships in India too. "I feel Apple must consider Reliance Jio -- currently the game changer in the Indian telecom space with its disrupting pricing and data plans -- for a long, beneficial partnership in a country where the number of smartphones users are set for an exponential growth in years to come," Pathak told IANS.