UnionBank Chief Marketing Officer Albert Cuadrante led capped off the event with "Engaging the Digital Consumer," to paint a picture of the current digital marketing landscape. Citing the growth of internet usage of the Philippine market due to being the biggest social media users of the world, Cuadrante gave tips on what digital marketers must do in order to help their organization. He emphasized focusing on: creating content that can connect with people wherever they may be on their customer journey, keeping the message clear and simple, showing empathy, and choosing the right platform when talking to the customers. "We have to get away from digital marketing as a separate discipline because it is the only [marketing] discipline right now in the digital environment," concluded Cuadrante in urging organizations to take a fresh look at marketing as a whole.