Commenting on the launch, Mr. Nikhil Chand, Director – Foods and Confectionery, Nestlé India said, "Nestlé MUNCH NUTS has delighted young Indian consumers with a range of delicious, light, Munch treats with a fully loaded experience of added crunchy Nuts. With the shift in consumer preference towards "better for me" ingredients, the new MUNCH FRUIT O Nuts is a category first innovation, that brings multiple inclusions of real almonds and fruity pomegranate to India's favorite crunchy MUNCH. MUNCH FRUIT O Nuts has been developed leveraging our strong R&D capabilities after extensive consumer research which gave us insights on the taste preferences in different parts of India. It delivers a unique combination of flavor and texture to our consumers. We are extremely excited to launch MUNCH FRUIT O Nuts and are confident that our consumers will enjoy this first of its kind 'Fully Loaded' experience."