Lagos, Nigeria — The much anticipated rebranding of the telecoms company Zain by the new Indian new owners, Bharti Airtel, eventually came to pass at the weekend in Nigeria where the company officially unveiled its brand identity across its operations in African countries. With the launch, Zain brand is now replaced with Airtel brand across the 16 African countries where the company has its operations. Bharti Airtel, an Indian telecommunication company, acquired Zain Africa in a $10.7 billion deal that was completed in June 2010.