Both products function together to provide users with in-memory analytics, and are in direct competition with SAP HANA. Oracle revealed its pricing for Exalytics last week, which has led commentators to believe that a release date for the product is not far away. Consequently, the competition between Oracle and SAP is becoming more intense as both companies race to dominate the in-memory application marketplace. Since SAP HANA's release in June last year, SAP has fast become a threat to Oracle's market share. SAP HANA has always been promoted to the 15,000 users of Business Warehouse as a replacement for Oracle databases. Henschen highlighted in his article that approximately 60 per cent of SAP's applications and Business Warehouse customers were believed to be running on Oracle databases.