Imagery and additional resources Images and additional product resources regarding New Holland and Bluewhite can be downloaded here and used for publication purposes. For over 125 years, New Holland has supported farmers with the technology, solutions, and services they need for productive agriculture. It has a history of driving innovation, providing the answers to customer needs with a broad range of agricultural and light construction equipment. With proven production machines that utilize the latest alternative fuel technology to power the sustainable revolution in farming, we are the sector's clean energy leader. Our expertise and innovations are backed by precision connected services and supported by a dedicated and global dealer network with a strong territory presence. With you, season after season. New Holland is a brand of CNH Industrial N.V. (NYSE: CNH) a world-class equipment, technology and services company.