Jane Hertzmark Hudis, global brand president, Estée Lauder, announced the appointment of Richard Ferretti to senior vice president, global creative director, Estée Lauder. In this role, Ferretti will oversee all creative and visual aspects of the Estée Lauder brand globally, including TV, digital and print advertising, packaging, visual merchandising and store design. In this position, Ferretti will work closely with Hudis and Aerin Lauder, style and image director, Estée Lauder. "Richard is the creative visionary to take our brand into the future," said Hudis. "He brings a fresh, dynamic perspective to everything he does. I am thrilled to have Richard lead our global creative effort." Over the course of his career, Ferretti has been the creative force behind major brands, magazines, retailers and books in the fashion, beauty and lifestyle arena.