One of its closest peers is McDonald's Corporation (NYSE: MCD ) which has been expanding its McCafe stores to different regions. In Europe, the American company has 1,600 McCafe stores which are separated from the fast food restaurants. Although it is not specifically a coffee company, McDonald's Corporation (NYSE: MCD ) is looking to expand into China and get a piece of the coffee consumer pie, planning to hire 75.000 new employees and increase the total McCafe stores to 750 which signifies a 45% increase. This could be a problem for Starbucks Corporation (NASDAQ: SBUX ) as McDonald's is a fast food giant that could steal some market share in the coffee business. Another competitor is Dunkin Brands Group Inc (NASDAQ: DNKN ), the owner of the Dunkin' Donuts stores. The company has nearly 17,400 distribution points in over 60 countries and is positioned as one of the leading companies in coffee serving and baked products.