Streaming technology company, Brightcove has introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud to its video cloud platform, designed to enable companies to reach, engage and activate audiences with interactive, live and on-demand video content. "We're excited to integrate Brightcove's platform with Shopify, Instagram and Salesforce Sales Cloud. The integrations will help our customers increase revenue, reach a broader audience, and build customer loyalty by incorporating video content into their channels," Brightcove senior vice president of product strategy and marketing, Marty Roberts said. "Video-first strategies are an effective way to activate buyers and increase product sales. At Brightcove, we are committed to delivering innovative tools for our customers to provide meaningful value and help them drive impactful business results."