LAS CRUCES, N.M., April 10, 2014 /PRNewswire/ -- Natural Grocers, Inc. (NYSE: NGVC ), the natural foods chain that has changed many customers' lives with its nutrition education, higher standards and more affordable prices, has opened its fifth New Mexico location in Las Cruces at 3970 E. Lohman Avenue, (phone: 575-522-1711), and is inviting customers to visit, sample new foods and products, and join the Grand Opening Week festivities. "We are excited to offer the people of Las Cruces and the surrounding communities healthy food options at an affordable price and free nutrition resources," said Kemper Isely, co-president of Natural Grocers. Shoppers in the Las Cruces area may wonder how a grocery store can change people's lives. "It's because we provide the resources that people need to live a life of optimum health and vitality even when facing health challenges," Isely explained.