PulteGroup, Inc. (NYSE:PHM) has a distinct multi-brand strategy to attract its three major customer groups: entry level buyers (Centex), move-up buyers (Pulte Homes) and active adults (Del Webb). It is particularly strong in the active-adult market, which accounts for about a quarter of its revenue. According to its most recent investor presentation, close to 40% of buyers in this segment pay for their homes, providing evidence of the financial strength and affluent status of the active adults.