Winston has grown accustomed to the chatter. He was relentlessly heckled at away games during the baseball season. Hundreds of online memes were generated after the crab legs incident. Winston said during Florida State's football media day on Sunday that he doesn't focus on the negative things, but has become more guarded. Florida State still plans to run the video of Winston answering questions. And a large number of people had to be turned away from a winding line hoping for an autograph from Winston during Fan Day on Sunday. ''There is definitely a group of people that'' are looking to attack Winston, Finebloom said. ''He's done such a good job of reaching our fan base in so many different ways. You'd hate to not be able to continue to make sure people knew about how many good things he does.'' Experts said universities and businesses need to have a thoughtful conversation and consider researching ideas before soliciting social media feedback - especially when the subject has been mired in controversy.