She started her career in Brisbane, Australia after receiving her Bachelor of Business (HRM) and recently completed her Executive MBA. Prior to joining Criteo, she was the Global Executive for Culture, Inclusion, Diversity and Engagement at GE Healthcare. In this role, she was responsible for driving employee engagement for the business along with the diversity and inclusion strategy, and aligning with learning and development, talent, reward and employee life-cycle mechanisms to do so. "In my career, I have been a passionate advocate for diversity and making a real difference both inside and outside of an organization, " said Scheel. "I am eager to drive Criteo forward in becoming equitable throughout every level of the company, driving engagement from leadership, to management and employees to deliver an inclusive culture." Achieving Full Pay Parity In its efforts towards gender equality, Criteo has focused in on providing wage parity across genders.