"Within the smartphone, the Yandex apps are presented in the form of an ecosystem with Alice at its centre." At Wednesday's presentation Yezhov told journalists the company wanted "to show all the Russian producers that (Yandex) can make a phone from start to finish, with our user interface and our ecosystem." - New step - The phone signals a new phase in Yandex's development and is designed to compete in Russia with giants like Apple, Samsung and Huawei. This comes after Google launched its own smartphone with mixed success and Facebook failed in its attempts to do so.