Intel also launched its new Core i9-12900HK chip for laptops at CES this week. It claims that the new chip offers better performance than Apple's M1 Max SoC. The new chip can achieve a 5GHz Turbo Boost clock but at a 115W peak power draw significantly impacting battery life and thermal performance. Intel picked one benchmark score where its processor beat the M1 Max chip. The new Core i9 offers better performance per watt, but the M1 Max is more efficient. In other Intel news this week, the chipmaker snagged key Apple Silicon engineer Jeff Wilcox.