Simply Cups and pioneer partner 7-Eleven have announced two Australian-first recycling initiatives. From today, plastic straws can now be recycled in-store and the world's first reusable coffee cup made out of takeaway coffee cups, the rCUP, will be available for purchase. Australians can now recycle their plastic straws along with all takeaway coffee and Slurpee-type cups at dedicated cup collection bins in over 200 7-Eleven stores across New South Wales, Victoria, Queensland and Western Australia. 7-Eleven partnered with Simply Cups in March, launching a recycling revolution aiming to rescue takeaway cups from landfill. Since Simply Cups launched the program, 1.48 million cups have been collected and are being turned into car park bumpers, hospital trays and other products.