NEW YORK, Aug. 3, 2016 /PRNewswire/ -- Nielsen (NYSE: NLSN ) today announced the launch of Social Content Ratings, the most comprehensive measure of program-related social media activity across both Facebook and Twitter. This launch marks the first time that social TV insights across Facebook and Twitter will be measured with a standardized, third-party methodology and shared with the industry. Social Content Ratings plans to incorporate Instagram insights at a later date. Social Content Ratings is an expanded service that will replace Nielsen Twitter TV Ratings in all markets, including Australia, Italy, Mexico and the U.S. In addition to providing total social TV measurement for TV networks and over-the-top (OTT) streaming providers, Social Content Ratings includes social TV advertising solutions and engagement tools to help TV networks, agencies and advertisers maximize the social impact of their cross-platform strategies.