Talking about the launch, Partha Sarathi Jha - Vice President Marketing, Carlsberg India, said, " At Carlsberg India, we are very excited to launch these iconic limited edition cans to celebrate 30 years of Carlsberg & Liverpool FC, the longest standing partnership in the Premier League. These limited-edition cans are a testimony of our constant effort to provide innovative & unforgettable experiences for our consumers. These stunning cans will not only excite the football fans in India but will also drive community engagement among the beer consumers. " Global Sponsorship Director at Carlsberg Group, Louise Bach says: " We are extremely proud to be celebrating 30 years as partners of Liverpool FC. This partnership is deeply rooted in a shared set of values and goes way beyond a regular sponsorship.