The case did little for Oatly's rebel image. But it was just one of a series of missteps. In 2020, under a blog post titled 'change isn't easy', Oatly announced it was accepting a $200m investment from Blackstone, a decision that sparked a backlash thanks to the private equity firm's links to Donald Trump and deforestation in the Amazon. There have also been allegations of greenwashing and product recalls (see above).