Brighthouse Financial, an operating segment of MetLife, Inc. (MET), today kicks off the next phase of its brand launch with the debut of its first broadcast advertising campaign. The premiere of the "Predictability" television commercials supports a multi-platform campaign to introduce Brighthouse Financial. In March 2017, Brighthouse Financial began using its new brand for its annuity and life insurance solutions. MetLife has initiated the regulatory process for the planned separation of Brighthouse Financial, one of the leading providers of annuity and life insurance solutions in the United States.