As you can see from the recent brand refresh, Pringles simplified Julius, adding more flat color and removing the hair from his head. He is now bald and the mustache is the key feature. The company has customized Julius's facial expression per Pringles flavor category (basic flavors, wavy, and spicy), but they played it really safe. His eyes are shut on wavy for some reason and he has steam coming out his ears on spicy. Pringles really missed an opportunity to customize his mustache to the flavor category. wavy mustache for wavy pringles, spicy tightly curled or flaming mustache for spicy pringles, thin pencil mustache for light / reduced fat pringles. – Allison Spitaels, Senior Designer Pringles really screwed the pooch on this one. They look lazy and unimaginative. It's clear that someone threw on an old suit and some branded swag and made their significant other snap a photo in their living room.