Assassin's Creed was one of the most ambitious titles of 2007, but it has really become a successful franchise with the launch of its sequel last year, which earned critical and sales success. Now, as Assassin's Creed: Brotherhood is preparing to be launched in November, and will introduce multiplayer to the whole experience, Ubisoft has detailed its new Companion Gaming initiative. With it, Ubisoft plans on launching several social applications, based on the gaming franchises, that will enhance the level of immersion gamers can achieve with such titles.