MyChelle Dermaceuticals is a Colorado company, launched in 2000. The company's products fall squarely in the naturals category. And, MyChelle is going to great lengths to scale the brand while maintaining a focus on results, ethics, and corporate transparency. "As a leading authority in the field of advanced natural skin care technology, MyChelle is honored to partner with Ulta in introducing a product line that delivers clean science and professional results to the prestige beauty market," says Peggy Moore, chief business development officer with MyChelle Dermaceuticals, in a press statement about the new distribution deal. What's on the shelf The company's products are already available online through Ulta. And for starters, MyChelle will have what it calls the Beauty Key Three products in Ulta Beauty stores.