With a fast growing customer base, the platform addresses multiple verticals within the ServiceNow ecosystem, such as ITSM, Customer Service Management (CSM), and HR, with a specific focus on optimizing agent efficiency, providing greater change control across communication channels, and improving administrative visibility into what drives successful customer engagements and outcomes. "With ServiceNow's latest Istanbul release, the ability to offer integrated communications within the ServiceNow framework has never been easier or more timely," explains Denis Seynhaeve, CEO at 3CLogic. "Our rapidly growing number of ServiceNow clients proves that the key to customer satisfaction resides in providing multiple choices for customer interactions, while using data and advanced workflow orchestration to manage and streamline the customer experience."