MILWAUKEE - Fiserv, Inc. (NYSE:FI), a prominent financial services player with a market capitalization of $73.92 billion and annual revenue of $21.11 billion, has acquired CardFree, a platform that provides order, payment, and loyalty solutions for merchants, according to a press release issued Thursday. According to InvestingPro data, the company maintains a healthy gross profit margin of 61.14%. The acquisition will enhance Fiserv's Clover point-of-sale solution by adding capabilities such as drive-through software, kiosk enablement, and third-party software integration for loyalty programs, delivery services, and property management. CardFree's technology will be fully integrated into both the Clover and Commerce Hub ecosystems. The platform, founded by developers of the original Starbucks and Dunkin' mobile apps, is designed to work with most point-of-sale systems and payment processors.