One aim to recognize and start to measure the damage comes in the form of parent company Kering's new Environmental Profit and Loss (EP&L) accounts. Each year its brands, which also include Gucci, Alexander McQueen, Saint Laurent and more, are measuring greenhouse gas emissions, air pollution, water pollution, water consumption, waste, and changes in ecosystem services associated with land use. It puts numbers against each of those areas in order to see the impact of its supply chain on the planet in monetary terms.