"More than ever, there's an increased demand for labeling solutions that work across multiple applications and segments in our industry – and not just for paper labels but also for film. This growing demand implies more waste and a higher carbon footprint. Our objective was to address this challenge and create a solution that rather than increase the environmental impact lowers it instead. With AD RDX, our expert team of materials engineers have created an incredibly high-performing range of cutting-edge paper and film products that significantly reduces the use of natural resources," said Rob Groen in 't Wout, marketing director paper & film solutions at Avery Dennison. The AD RDX product portfolio for paper and film takes the concept of "less is more" to heart — benefits include less materials, resources, waste, transport and storage than conventional Avery Dennison products, which also means less downtime, changeovers and disposal costs.