Although Cloudera is an older, more established company, both enterprises seem to have sizable and healthy market shares. Not to mention the fact that other enterprise Hadoop vendors continue to build customer bases and accrue significant funding; MapR announced a six-figure funding round last week. It seems strange that so much discussion around Hortonworks and Cloudera frames it as "death or glory" race, when both continue to expand the businesses and we're far from a monopoly on the market. Speaking at the Hadoop summit last month, Wikibon analyst Jeff Kelly conceded : "One company will come ahead of the other, and they both want that top spot, but there is enough room in this market. You'll have a winner, a second place, and maybe even a third a little way back."