Selected brands will receive $50,000 to support long-term success. MUSE Accelerator's inaugural year fostered the growth and development of its first cohort of eight beauty brands. Pound Cake Cosmetics, a lipstick brand from founders Camille Bell and Johnny Velazquez, participated in the program and is set to launch at Ulta Beauty this fall. "The Ulta Beauty MUSE Accelerator was an amazing experience," said Camille Bell. "I am proud to have been selected to join this community of like-minded founders who aspire to transform the beauty industry and together, we learned firsthand about what it takes to launch and scale successfully in retail. The program effortlessly mixes accessibility and scalability, allowing me to take what I learned with me for each phase of Pound Cake." With consistent, sustained engagement, each participating brand founder remains connected to Ulta Beauty leaders, hoping to continue learning and growing in the industry.