"Through this collaboration, we expand the value of our platforms to enable sales and marketing teams to align around the customer journey." "The go-to-market model in life sciences has evolved from one that is highly scheduled and push-oriented to a dynamic exchange between companies and the physicians they serve," said James Wong, vice president of product management at Aktana. "With Salesforce, we equip commercial teams with the tools and knowledge to respond to the ever-changing needs of the customer, and to do so in an efficient, coordinated fashion." Read More: The Promise and Potential of AI for the Insurance Industry Aktana and Marketing Cloud Enable Multichannel Marketing Marketers can incorporate Aktana decision support as part of the multichannel customer journeys they build within Marketing Cloud. By providing relevant context to generate critical suggestions and insights, marketers can empower field actions to align with their brand strategy as intended.