Nearly two years later, SoftBank gave up on its investment but not without a series of missteps by Wag first. As CNN Business reported in September 2019, Wag went through multiple rounds of layoffs, endured management changes, and failed to get its anticipated global expansion off the ground. Former employees told CNN Business that its then-CEO Hilary Schneider, a veteran tech executive who was tapped as CEO around the time of the SoftBank investment, had yet to get a handle on fundamental issues facing the business, including pet safety, customer service, and growth.