For example, in Colorado, where there are King Soopers stores in 36 cities, the chain has twice failed price check tests performed by state regulators since January 2025. In Ohio, where Kroger is headquartered and has a significant market share, the attorney general's office has received nearly 60 complaints about price tag and overcharge issues at Kroger since 2021. In Michigan, where Kroger is dominant in metro Detroit, the attorney general's office has received 229 consumer complaints about Kroger since 2020. In 25 of those cases, the attorney general's office has found violations of Michigan state law concerning price errors, overcharging, and bait and switch tactics, and returned nearly $1,600 to Kroger customers. Indeed, a senior Kroger executive questioned "why are tags not being done," in a meeting with Colorado union representatives in January, according to minutes of that meeting. "If we are not getting the job done, that is a different problem for us," the Kroger executive said.