Before taking charge at AT&T Mobility, Lurie managed AT&T's prepaid brands and built the carrier's internet of things business, which was previously called the emerging devices unit. Prior to that, Lurie was part of Cingular Wireless, a joint venture formed by BellSouth and SBC, the "Baby Bell" that bought AT&T in 2005 and adopted the AT&T name. AT&T Wireless operated under the Cingular name for three years.