With Reliance Jio launching its Rs 303 plan and competitors such as Bharti Airtel responding with its Rs 345 plan, analysts expect other telecom service providers to follow the suit. This may tone down the Jio effect. This is also evident from the fact that the net profit of Airtel in Q4 2017 stood at Rs 373.4 crore (or Rs 0.93 a share) despite the fierce battle with Jio. Idea's loss also came down from Rs 385.6 crore in the last quarter of 2016 to 328 crore in March ended quarter 2017. Other operators too saw a decline in the loss percentage of the first quarter of this year in comparison with the last quarter of last year.