Not everyone believes Neumann is to blame for WeWork's fall from grace. "They're trying to make this about Adam being a lunatic," a real-estate executive said in the 2020 book Billion Dollar Loser : The Epic Rise and Spectacular Fall of Adam Neumann and WeWork. "These people [on the board] invested, they knew the terms, they knew about the governance issues, and they told this guy, 'Be you, but be ten times you.' What did they expect?"