Fitbit has lost its wearables leadership to Apple, due to slowing demand for its fitness bands and a late entry to the emerging smartwatch market. Fitbit's shipments, revenue, pricing and profit are all shrinking at the moment and the company has a major fight on its hands to recover this year." Considering that the company doesn't sell its Watch units in an isolated category, Tim Cook revealed in his company's latest earnings call that sales of the Watch, AirPods, and Beats together amounted to the worth of a Fortune 500 company. Read: Microsoft's CEO confirms that there'll be more Windows Phones in the future FitBit is apparently readying its own smartwatch to contest Cupertino's dominance, though it remains to be seen – considering reported internal difficulties – whether the product can successfully motivate the company to climb up the ladder once again. What are your thoughts? Be sure to let us know your opinion in the comments below!