Mondelēz International and D.E Master Blenders coffee business merged in July 2015, Jacobs Douwe Egberts, the newly formed company, becoming the world's largest player concentrating exclusively on coffee. This move brought some of the strongest international brands such as Jacobs, Kenco, Tassimo, Douwe Egberts, Senseo or Pilão under the same umbrella. Also, Romania has since become the hub of the JDE operations for the South Eastern Central Europe region, alongside Bulgaria and Greece.