Since partnering with Branch, Hostelworld has witnessed incredible results in its app marketing efforts. Its return on ad spend (ROAS) has not only increased but maintained a steady upward trajectory, showcasing the sustained effectiveness of its campaigns. In the first half of 2023, it achieved a phenomenal 101% increase in bookings compared to the previous year, a direct outcome of campaign optimization efforts. Its user base has also seen substantial growth, boasting an impressive 48% increase in average new users year-over-year.