According to Brett Tejpaul, president of Coinbase Institutional, Prime customers desire to hold digital assets in their own segregated account but also expect the same level of investment management services as they do with conventional investments. In the announcement, Coinbase summarized the service by saying: "ONE Digital SMA is a solution for wealth managers that want to give clients access to crypto through direct ownership of assets, complete transparency and the ability to optimize future returns through value-added services, like staking." The account, which is available via Coinbase Prime, offers institutional investors with access to a range of digital investing strategies and indices through an intuitive SMA (separately managed account) platform. As a result, wealth management businesses and major financial advisers will be able to handle an ever-increasing share of their clients' assets. To use this functionality, users must be Coinbase Prime members.