That's heresy to the sneakerheads who are certain that the return of Adidas is thanks to what they call the "Kanye Effect" or "Yeezy Effect." Josh Luber, founder of the sneaker resale site StockX, told High Snobiety, "It is the success of the Adidas partnership with Kanye West that is contributing to this positive story." Alan Vinogradov, who runs the New York City sneaker convention SneakerCon, says that in the past, almost every attendee at SneakerCon wore Air Jordans. Last year, instead, he noticed more Adidas sneakers than ever. He ascribes it to West. Footwear News has written that the Yeezy line "has boosted the resale market," and the TV network Fuse ran a digital miniseries on the Kanye Effect.