There are four key elements to the Timberland strategy. The first is to become carbon neutral, offsetting its carbon footprint by reducing emissions. The second is to design recyclable products that can go on to be used in another revenue-generating guise after life as a shoe. The penultimate element of the Timberland CSR strategy ensures fair, safe and non-discriminatory work places. Finally, Timberland has an employee volunteer programme which works with communities to improve their green spaces and experience of the outdoors.