It will also launch the EQS Maybach SUV and electrified G-Class models in India later this year. "Because of the compelling total cost of ownership (TCO) argument, we are also looking at a lot of first-time buyers in the luxury segment to consider the EQA and the EQB as a better option to shift to luxury," Iyer told PTI. The new EVs from Mercedes-Benz -- EQA and EQB -- can solve the issues of young customers with household income of Rs 1- crore plus, who want to shift to luxury but always found TCO to be higher when it comes to combustion engine counterparts, he added. Now, with a lower TCO compared to a combustion engine counterpart, it will make their shift to the luxury segment faster, he added. "So for us, if customers are looking into TCO as a value proposition, I think the shift to EV can help them to accelerate their jump into the luxury segment even faster," Iyer said. He further said, "A car (EQA) at this price point, at this configuration, will help us get new customers.