The comment fueled speculation that Coca-Cola would follow Constellation Brands Inc. STZ, -2.11% which has invested $4 billion in Canada's Canopy Growth Corp. CGC, +2.72% WEED, +2.16% There were reports that rival Diageo PLC DGE, +0.78% was also looking at targets. The market for CBD drinks is expected to grow to more than $2 billion in sales within two years, according to Science Daily. Coca-Cola Chief Executive James Quincey was clear in his response to an analyst question on the company's earnings call: "We don't have any plans at this stage to get into the space. So that's kind of where we are," Quincey said, according to a FactSet transcript of the call. Jason Wilson, president of Budding Equity Asset Management and a partner in the ETFMG Alternative Harvest ETF, said it's not surprising Coca-Cola is holding back for now and shouldn't be interpreted as meaning it will not enter the sector.