Bed Bath & Beyond will launch at least eight new owned brands in fiscal 2021, with six debuting sequentially in the first six months of the fiscal year, which begins March 2021. The retailer will introduce thousands of new products available only at Bed Bath & Beyond to drive differentiation, preference and authority in the $180 billion home market. Bed Bath & Beyond expects the sales penetration of owned brands to grow from approximately 10% to approximately 30% within the first three years.