Unity has appointed former Electronic Arts and Zynga executive Matthew Bromberg as its new CEO. Effective May 15, Bromberg will replace interim CEO Jim Whitehurst, the former IBM president who assumed the role when John Riccitiello stepped down last October, and who has now been appointed executive chair of Unity's board. Bromberg previously served as group general manager of BioWare, before taking global responsibility for EA's mobile business during a four-year spell with the company that ended in July 2016. He left to serve as chief operating officer of leading mobile game developer and publisher Zynga, where he worked until 2022. "I am thrilled to join Unity as it embraces its next chapter," he said.