Pegasystems, a leader in customer engagement software, and Idio, a demand orchestration platform for B2B marketing, announced a strategic partnership that will enable business-to-business (B2B) organizations to present the most relevant content that accelerates customer buying journeys. By combining the power of Pega's AI-driven real-time customer decisioning platform and Idio's content intelligence engine, businesses can quickly close more B2B deals by serving up the right contextual content in the moment, on any channel.