"The premium chocolate segment represents a strategic opportunity for Hershey based on increasing consumer demand for distinctive, high-end chocolate and for the antioxidant benefits of dark chocolate," said Richard H. Lenny, chairman, president and CEO, The Hershey Company. "Scharffen Berger's exceptional, on-trend products and entrepreneurial spirit have made it one of the fastest-growing companies in the $1.7bn premium chocolate segment. We look forward to leveraging our extensive distribution network and technology to broaden consumer reach and expand our leadership position in the confectionery market."