Online price comparison companies, TravelSupermarket and Icelolly have merged to become the Ice Travel Group. The new operation, which was first proposed in May, will see both brand names retained. Richard Singer, the former Icelolly CEO has been named CEO of the new business. "We will be able to help more British holidaymakers find and save money on their perfect holiday. By combining we can create and deliver a stronger and broader outbound and UK offer to benefit consumers and our partners," he explained. "The deal is well-timed.