Perhaps, the greatest threat to Beyond Meat's business are low barriers to entry. While Beyond Meat's products are available in 80 countries, incumbents can leverage superior production capabilities, distribution outlets, and existing shelf space to sell alternative meat products on a larger scale very quickly. For example, Kellogg's and Tyson (TSN) distribute products to over 180 and 100 countries, respectively. They're not the only competitors in the market either, as Figure 5 provides a sample list of direct competitors.