So therefore, this is the next best option. Let's circumvent merging and just collude via this, I'll call it-- because they haven't named it yet, so I'll name it for you guys, which is sports cartel TV-- to really marginalize players like Fubo. BRAD SMITH: This feels like a reversion back to some of the cable bundles that we had known in the past, but on streaming grounds. And I would love to know how consumers should perceive these partnerships that are moving forward? DAVID GANDLER: Yeah. Well, look, I mean, if you look back to my shareholder letter of 2021-- I believe it's actually exactly maybe three years ago-- I said we were going to move from bundling to unbundling, to the eventual rebundling, of this content. We have conducted numerous surveys. We collect 2 billion data points a month. And basically, what we found is that consumers, three out of four consumers prefer to watch content on an aggregated app versus a direct-to-consumer app.