Telecommunications service provider Videocon Mobile Services has unveiled its new logo Videocon Telecom, as part of its new brand strategy. Part of the $4 billion worth Videocon Group has changed the logo due to its presence in the mobile phone business. Its phone business is known as Videocon Mobile. Two businesses under the same name — Videocon Mobile – earlier created confusion to its mobile phone and telecom service users. Videocon is in the process of expanding in India. 4G LTE services will be unveiled next year. Recently, the telecom operator demanded difference between spectrum fee payable for the forthcoming spectrum auction and it paid in 2012 November. This is because telecom regulator TRAI recommended steep cut in spectrum price. This will assist established players such as Airtel, Vodafone, Idea Cellular, etc. Punjabi actor and singer Gippy Grewal is its brand ambassador.