The results of a recent study released by TechTrends last week reveal that consumer electronics manufacturers are poised to take significant market share from traditional set-top box makers. TechTrends reports that, by next year, half of North America's leading cable operators will deploy digital set-top boxes from Panasonic, Philips, Pioneer or Sony, at the expense of Motorola and Scientific-Atlanta. According to TechTrends' research, Motorola and Scientific-Atlanta will command a combined 92% of North American digital cable set-top box deployments in 2000. In 2001, however, their combined share will decline to 70%, as deployment increases of more than 800% boost the collective market share of Panasonic, Philips, Pioneer and Sony from 5% to 25%.