The company also plans for a dinner menu evolution by introducing new high-quality food items in the same. Going forward, the company expects to expand this initiative and evolve its menu to reinforce the core strength of desirable homestyle food. For fiscal 2022, it expects to shift to the breakfast menu, the first phase of which is streamlining the categories of breakfast offerings to alleviate confusion, enabling guest customization with a build-your-own homestyle breakfast and better highlighting the company's value proposition. Sales-Building Efforts: In a bid to address the challenges of the competitive restaurant industry, Cracker Barrel undertakes extensive marketing efforts, mainly focusing on the brand's differentiation, menu offering and its value. In order to drive traffic, Cracker Barrel relies heavily on seasonal promotions and limited-time offers to boost its top-line performance, as these are appealing to both regular and less-frequent guests.