"The yen's weakness is not welcoming news to Hyundai investors. This may adversely affect its market share and sales," said Song Sun-jae, an analyst at Hana Daetoo Securities. However, he said he still expects Hyundai and Kia to sell 8 million vehicles this year, higher than its target, and slightly outperform the global market. "Hyundai and Kia have offered conservative sales targets and beat them in recent years. I expect this year would be no different," he said. In regulatory filings, Hyundai said it was targeting sales of 4.9 million vehicles this year, while Kia's goal is to reach 2.96 million. The pair's 2013 sales did beat the original Hyundai-Kia target of 7.41 million as growth in China and Brazil offset a lackluster showing at home. In South Korea, auto makers like Germany's Volkswagen AG ( VOW3.DE ) have been boosted by a free trade pact between the country and the European Union.