Once you have your own personal profile up and sizzling, it's time to turn your attention to your organisation (especially if you operate in the B2B space). LinkedIn has surpassed Twitter as the most popular social medium for distributing B2B content, with 83% of B2B marketers using LinkedIn to promote their organisations. So where do you begin? We start with Company Pages (which were recently redesigned to make it easier for LinkedIn users to find, follow and engage with companies of interest).