Like PBS, the Warner Bros. Studio key logo took on a bright blue color. And like Ikea's Fönster logo system, the Warner Bros. shield was developed so it too, could be a window to introduce secondary content and color palettes, like that of a movie's individual branding. The WB letterforms were heightened and thinned out, and the shield was attenuated to the Golden Ratio. The Pentagram team also developed an original Warner Bros. Sans typeface, so that the brand was felt even without the logo. For DeeDee Myers, Warner Bros. Studios' executive vice president of worldwide corporate communications and public affairs, the results of many slight changes "connected [the brand] to the past, but with eyes firmly ahead."