"In two of the studies conducted last year – the SA-csi for Banking and a proprietary Consulta Market Share study launched after the collapse of the AMPS study a few years ago – Nedbank had the most notable improvements – namely the most consistent improvement in the SA-csi over the last five years, as well as the maintenance of its market share in one of the toughest economic environments in our history. Alongside Capitec's consistent performance in the customer satisfaction stakes (and also the only bank to grow its market share in the last year), these are proving to be the banks to watch as the sector gears up for a massive fight for the consumer's share of mind and wallet," she adds.