The spokesperson directed TechCrunch to Meta CEO Mark Zuckerberg's March 2023 blog post about the company's "Year of Efficiency" in which the executive said Meta would focus on improving its financial performance and reducing headcount. The Information reports that Instagram has also notified employees about a reorganization of product teams, as it has decided to create three new focus areas for the team that is tasked with helping people create and share content on the social network. The three new focus areas are Creation, Creators and Friend Sharing.