That's subscribers. Not subway sandwiches. Don't get me wrong: I'd definitely put out a press release and hold an investor call if I misplaced a veritable volcano fortress of sandwiches. In it, I would drastically downgrade my quarterly expectations and ask if I could borrow a few hundred-thousand loaves of bread from anyone. But anyway. Activision gathered its friends and countrymen for another sermon on the moneymount today, and of course, World of Warcraft was a big focus. And while the previous reported total of 9.6 million subscribers was still quite impressive in its own way, it wasn't exactly on the up-and-up. Since the end of last year, the most massive player in the massively multiplayer arena has bled another 1.3 million people, their shiny crimson change pooling into the gutters below. The kicker? In a decidedly un-Activision move, the publishing behemoth's actually starting to feel a bit worried.