ROCKVILLE, Md., March 31, 2014 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH ), one of the world's leading hotel companies, today announced a first-ever development incentive for new construction Comfort Inn and Comfort Suites hotels to further fuel growth of the Comfort portfolio. This announcement comes as Comfort Inn, one of the lodging industry's most recognized brands, celebrated the recent grand openings of newly constructed properties featuring a dramatically new look and feel. The development incentive, coupled with the unveiling of these next generation hotels, are the next phase in the Comfort brand's multi-faceted system-wide refresh of its nearly 1,900 domestic Comfort Inn and Comfort Suites hotels.