Of course, this isn't the first time a competitor has tried to chip away at the EpiPen's monstrous market share. Most recently, French pharmaceutical company Sanofi began distributing the Auvi-Q, a talking injector about the size of a deck of cards. Other alternatives, such as Twinject, have come and gone. And pharma company Teva has generic offerings, as well. (Interesting note: Teva (TEVJF) is currently attempting a Mylan takeover, which could put both generic and name-brand injectors under the same umbrella.)