That means, with the help of an Estonian government-issued digital ID, a businessperson in India can set up shop in a secure, digital space in Estonia whilst operating from India. Such a person would also have access to selling products to all of Europe. Ambani clearly wants to take advantage of the Baltic country's openness to secure a foothold in the European market. Mega Telecom Merger: Airtel and Vodafone Join Towers The news comes in the wake of reports that pressure in the Indian telecom industry are driving telco giants like Reliance Jio, Bharti Airtel, and Vodafone India to seek solutions that can cut costs while hiking revenues. Jio's introduction to the industry will always be remembered because of the price war it dragged its competitors into by offering throw away prices and freebies. The Economic Survey of 2018 said, "A new entrant has disrupted the market with low-cost data services and the revenue of incumbent players has fallen.