Beyond the Apple Watch, the innovation-machine is working on a self-driving electric car, the Apple TV, Apple Pay and a few more rumored secret projects. 10 BEST TIM COOK MOMENTS: In honor of Tim Cook's 5 year anniversary as Apple CEO, here are 10 profound Tim Cook moments. Philanthropy (Since 2011): Where it is Tim Cook visiting India with a philanthropic task on his To-Do list, he's a philanthropic man through and through. Recent philanthropic activities from Apple include a $40 million to the Thurgood Marshall College Fund in March 2015; $50 million gift to promote technology training for women and minorities; and $25 million in employees' financial contributions to charities, and more.