Burberry's financial troubles are emblematic of the difficulties faced by many traditional luxury brands in today's fast-evolving retail landscape. The company's sales have been sluggish across both its retail and wholesale arms, with the second-quarter results reflecting an ongoing struggle to regain momentum. The brand's core categories, including outerwear and scarves, which once defined its reputation, have seen diminished performance as Burberry's pricing strategy faltered, particularly in leather goods. The higher prices on certain products, the company admitted, did not align well with Burberry's established category authority, leading to a disconnect between the brand's luxury image and consumer expectations.