Solid DTC Business, Brand Strength Columbia Sportswear is committed toward expanding and enhancing its global direct-to-consumer (DTC) business through accelerated investments. We note that during the fourth quarter, DTC channels sales grew nearly 23%, while it improved 22% in 2018. Notably, the DTC channel contributed 42% to the company's revenues in 2018, up from 40% in 2017. Management expects this channel to continue performing well in the forthcoming periods. Further, Columbia Sportswear undertakes brand-enhancing and unique marketing initiatives that strengthen its presence in the apparel space. We note that the company's Global Columbia and prAna brands are gaining market share. The company is on track with demand boosting efforts for the prAna brand, while it also expects continued growth from its SOREL brand through constant upgrades and effective management strategies.