Equifax Credit Rating is part of a portfolio of personal solutions designed to enlighten, enable and empower consumers to make informed decisions about their credit and financial health. To meet growing global demands, Equifax was the first credit reporting entity to offer personal credit products directly to consumers. In September 2003, Equifax launched its Personal Solutions group in the U.K., and currently offers Personal Solutions products in the U.S., Canada and Latin America. "Equifax has taken a leadership role in putting credit information into the hands of consumers across the globe," said Jim Balkcom, group executive, Personal Solutions, Equifax. "Equifax's Personal Solutions business is committed to helping consumers manage and protect their credit history and finances through advanced technology and customized solutions."