"While e-commerce has great potential but it is currently vitiated by certain malpractices that have led to a lack of level playing field and fair competition. We suggested few steps to be taken get rid of these malpractices while we have already launched a nationwide campaign to digitise 7 crore traders of the country," CAIT's Secretary General Praveen Khandelwal told Financial Express Online. India's booming e-commerce market is currently dominated by Walmart-owned Flipkart and Amazon even as Reliance 's Mukesh Ambani is doing the necessary groundwork to become a dominant player in the category.