The alliance enables Farfetch's network of over 1,400 brands, boutiques, and department stores to benefit from Coupang's robust logistics infrastructure. Customers will enjoy perks such as free shipping, easy returns, and express delivery services. Farfetch's integration into the R.Lux app marks a significant milestone in its post-acquisition strategy under Coupang, which rescued the company from near-collapse in early 2024. Since then, Coupang—headquartered in Seattle but founded in Seoul—has been focused on stabilizing and revitalizing the platform. In 2023, Farfetch reported revenues of $1.658 billion with a gross profit of $34 million. Present in over 190 countries and territories, Farfetch continues to strengthen its global footprint by partnering with one of South Korea's leading luxury e-commerce platforms. The move comes amid a broader transformation across the luxury sector, where digital platforms face growing pressure to retain consumer interest.