"Victoria's Secret was Wexner's baby, there's no doubt about that," said Craig Johnson, founder and president of Customer Growth Partners, a retail and consumer consulting firm. "But the world has changed." That explains why, in an attempt to stay relevant, Victoria's Secret has employed a number of tricks over the last year to reduce losses and perhaps regain customers — such as reintroducing swimwear on the web site, selling smaller intimates brand La Senza and closing Henri Bendel, canceling the annual VS fashion show and even hiring Victoria's Secret's first plus-size model. The sale comes as the agreement between activist investor Barington Capital and L Brands is set to expire. Last year, Barington began putting pressure on L Brands to revamp its operations, particularly at Victoria's Secret.