White's price target of $123 is one of the most bullish outlooks for the company on Wall Street, though other analysts have been trending higher as shares of AAPL have risen to record highs. Earlier Tuesday, Gene Munster of Piper Jaffray hiked up his own target to $120, citing Apple's growing presence in consumer electronics with home and health functions included in iOS 8, and anticipated mobile payment functionality rumored to be a part of the "iPhone 6."