"Linatex premium rubber has been manufactured exclusively by Weir for 100 years and is the 'go-to' rubber to protect equipment from erosive damage. Imitators have tried to emulate Linatex with inferior red rubber – which can cost you money and potentially harm your people and the environment due to poor performance and unknown failures. Now when you buy a roll of branded Linatex rubber, you can see you are receiving the genuine Linatex premium rubber".