In January 2013, the ix35 Fuel Cell won the prestigious FuturAuto award at the Brussels Motor Show, celebrating its technical innovation. The ix35 Fuel Cell is the halo vehicle in Hyundai's Blue Drive sub-brand, the badge worn by Hyundai's cleanest vehicles, including Sonata Hybrid, i20 Blue Drive and BlueOn, Hyundai's battery-powered i10. As governments around the world step up regulations to reduce carbon output and fossil fuel dependency, zero-emissions mobility solutions such as Hyundai's ix35 Fuel Cell will become a driving force of change. The ix35 Fuel Cell aligns with the 2009 agreement by the European Union's G8 countries to reduce carbon emissions by 80 percent by 2050 and California's Zero Emission Vehicle regulations.