After last quarter's earnings were posted, some analysts downgraded Apple because of this very issue. Overall, the consensus now is a "hold" rating on the stock, according to First Call. At the annual shareholder's meeting, company executives addressed concerns that they are putting in place new supply chain management systems to help Apple deal with "flavor management," or the science of preventing surpluses or shortages, with the different colors of the iMac. So far, indications from resellers are that the company tended toward an extremely tight supply of the iMacs, which could act as a brake on revenue growth, but alternatively means the company is not significantly exposed to charges for inventory write-downs, either. In addition to holding a tight rein on inventory, Apple made moves in the quarter to continue to lower production costs by outsourcing more of its production to LG Semicon, according to reports.