When the deal went through in February, Rosenfeld talked up the concept of "getting the best of both". What we actually seem to be getting is the best of one. Although Margaret Jobling – formerly in charge of Dairy Milk – was appointed head of chocolate in the UK, it rapidly became apparent that the real power in the land was a Kraft man in Zurich. Cynically, it might be argued this doesn't matter very much. Rosenfeld – who was the single-minded architect of the deal in the teeth of opposition from key Kraft shareholders such as Warren Buffett – has already achieved a lot of what she set out to do. Kraft, now the world's second largest food company, has shuffled off its dull heritage as a processed food manufacturer by repositioning itself as leading player in the higher-margin global snacks business. Geographically, it has switched emphasis from the low-growth North American market to fast-developing emerging markets. And, of course, it has acquired Cadbury's invaluable global distribution network.