Meta is developing a dedicated application for its AI chatbot, aiming to expand its reach beyond existing platforms like Facebook, Instagram, Messenger, and WhatsApp. Reports from CNBC, confirmed by The Verge, indicate the app could launch as early as the second quarter of this year. This move positions Meta alongside competitors like OpenAI (with ChatGPT), Google (Gemini), and Microsoft (Copilot), all of which have released standalone AI applications. Meta AI, similar to these rivals, offers a range of functionalities including answering questions, generating and editing images, and now, leveraging its "memory" for improved personalized recommendations. The decision to create a separate app appears to be a strategic effort to capture users who aren't already integrated into Meta's extensive social media ecosystem.