Keywords and notes can be added for the follow-up. This is a great feature for businesses to follow up on customer requests, coupons, sale items and such. GOOD TO KNOW THAT IT CARES Overall, it was refreshing to know that Facebook cares about how companies here in the Rust Belt run and operate their businesses and use their Facebook pages. And to all those folks who go around professing they are some sort of social media guru or Facebook expert, please know that even Facebook employees aren't privy to all of its nuances.