For some reason, automakers often seem to choose names that we pundits dislike. "Stellantis" sounds more like a prescription medication than a car company, and Chevrolet's Bolt could be, and often was, confused with the same company's Volt. (Could better names have saved these ill-fated vehicles?) Above: A look inside Ford's new electric F-150 Lightning (Source: Ford) Ford's plan to spin off its electric vehicles into a separate business unit is an excellent idea. There are pro-EV and anti-EV factions at every automaker, and the electron experts will surely be able to move faster (as they badly need to ) without the petrol-heads holding them back. However, Ford's decision to name its new EV division "Model e" seems a little weird, because of a historical association with a certain California-born carmaker.