Games Workshop is best known for its iconic Warhammer games, which have built a strong brand identity and a loyal fan base. The games have rich settings, populated by more than three decades of fantastical characters and thousands of exciting narratives. The company has earned a longstanding, unparalleled reputation for producing high-quality miniatures for the games. Consumers collect, build, paint and even personalize miniatures that can be ultimately used in games played against fellow hobbyists. In addition to interacting with miniatures, many of them enjoy reading relevant stories from hundreds of titles that the company has published so far.