According to Nobuyuki Negishi, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation "With our strong lineup of products backed by our acclaimed after sales service, our impressive sales growth in the first quarter continues the strong momentum in sales at the close of 2012. Toyota's emphasis on developing exciting new design and product innovations for our vehicles is also having a favourable impact on customers. With the confidence of our expanding customer base in Toyota's reliability and product quality and their implicit trust in our brand, I look forward to partnering with our dealers and our staff across the region to continue Toyota's success story." Toyota's SUV product range did exceptionally well in Q1 reflecting the demand for this category of vehicles among consumers in the GCC. Toyota PRADO sold 18,443 units to post a 56% growth in unit sales y-o-y, while the new look RAV4 sold 3,057 units for a 51% increase in sales during the same period.