Arthur Sahakyan, General Manager, Coca-Cola HBC Armenia adds, Nemiroff has a strong reputation, unique brand image, and high-quality products that perfectly fit in our portfolio. We are pleased to take over the distribution of one of the leading imported vodka brands in Armenia as a part of our vision to become the leading 24/7 beverage partner As was mentioned earlier, Nemiroff and Coca-Cola HBC partnerships will provide a one-stop shop for customers, offering the drinks that consumers want on more occasions and in more channels. Plans include the development of cocktails and mixology culture programs and educating consumers on responsible drinking. Coca-Cola HBC has a broad, 24/7 product portfolio, commercial capabilities, passionate people to continue to win market share, and an extensive, diverse territory with attractive growth characteristics. Nemiroff has a strong heritage since 1872, high-quality products and a bold brand image strengthened with worldwide UFC sponsorship.