Conor plans to use the campaign to influence those closest to him to offer their own 'Gift of a Lift' over Christmas and New Year's, while Rebecca has already been busy across her social media channels spreading the word about a kind deed that Coca-Cola are only too happy to reward. 'Gift of a Lift' has the full support of An Garda Síochána, the Road Safety Authority and Drinkaware. It is also backed by the Licensed Vintners Association, the Vintners Federation of Ireland, the Restaurants Association of Ireland, and the Irish Hotels Federation. In Northern Ireland, the campaign is endorsed by the PSNI, Hospitality Ulster and the NI Hotel Federation. Why is this so important to Coca-Cola? Mattieu Seguin, General Manager of Coca-Cola HBC across the island of Ireland, explains: "Our business takes immense pride in supporting road safety throughout the Christmas season.