In addition, the analyst indicated that she anticipated investments in marketing and education were needed to offset the headwinds and that "little room for valuation upside given the risks at play." On this news, Olaplex's stock price fell $1.33 per share, or 12.15%, to close at $9.62 per share on September 29, 2022. Then, on October 18, 2022, Olaplex issued a press release in which "the Company revised its guidance for the 2022 fiscal year". Olaplex said it now expects fiscal year 2022 revenue between $704 million and $711 million, significantly down from its prior guidance range of $796 million to $826M. Olaplex stated that "[t]he Company's updated guidance primarily reflects a slowdown in sales momentum that it attributes to macro-economic pressures, increased competitive activity including discounting, and a moderation in new customer acquisition, as well as inventory rebalancing across certain customers which the Company believes are in response to these same macro-economic pressures."