Its contemporary compound technology results in improved traction and braking. Along with an optimised directional pattern design that's in line with current European trends, the tyre features a new structure that further improves performance on ice and snow. A robust centre rib gives great stability at high speeds, while the revised structure results in the tread maintaining greater contact with the road surface. "The receipt of this award is yet further global recognition of our design philosophy and excellence as well as our innovative technologies," says Jung Il-Taik, managing director for research and development at Kumho Tire. "We will remain committed to offering a variety of quality products based on our R&D capabilities." Winners of the award are selected via a comprehensive screening process that takes into account design excellence as well as innovation, environmental friendliness, quality, functionality and convenience. The awards are organised by the International Forum Design of Germany.