The division's order backlog decreased by 21 per cent when adjusted for foreign exchange effects, which the group said reflected the "short-term impact of strategic initiatives to revitalise the Reebok brand in the USA, the UK and Japan". Adidas chief executive Herbert Hainer was quoted as saying the parent company was "firmly on track to achieve all of our financial goals for 2008. "We even expect to exceed some of our original goals," he added without elaborating.