Adidas also faced problems in China, long one of its key markets. But there were improvements on both these fronts in the second quarter. Adidas's first sell-off of Yeezy shoes, launched in late May, generated about 400 million euros in sales. "The sale of the first part of the Yeezy inventory did of course help both our top and bottom line in the quarter," said CEO Bjorn Gulden in a statement. "We will continue to carefully sell off more of the existing Yeezy inventory. This is much better than destroying and writing off the inventory." It allows Adidas to make "substantial donations" to NGOs while "of course also helping both our cash flow and general financial strength," Gulden added. Charity donations – Adidas is giving cash to organizations such as the Anti-Defamation League and the Philonise and Keeta Floyd Institute for Social Change.