Mobile orders accounted for 12% of sales and drive-thru accounted for 37%. The trend of non-traditional orders is set to grow in the coming months. More than 80% of the new Starbucks locations opened in fiscal 2018 in the United States were drive-thrus, the company reported in November. Drive-thru sales growth outpaced general comparable sales by over 4%. The rise of the drive-thru, mobile ordering, and delivery puts Starbucks in an interesting position. Historically, much of the brand's cachet has been its claims that it builds community between customers and employees. However, in recent years, an increasing proportion of customers prioritize convenience over community. Further, Starbucks has struggled to boost traffic, which dropped 1% in the US in the most recent quarter. Drive-thrus are a convenient way to increase the number of orders that can be processed without overstuffing stores with customers.