Xeris isn't alone in the market for new glucagon formulations, though. A little less than a year before Xeris' HypoPen launch, Eli Lilly debuted the first non-injectable glucagon option when it snagged a green light for Baqsimi nasal powder. The company has since tapped American Idol alumna Crystal Bowersox in a diabetes awareness campaign that directs patients to Baqsimi resources.