'Kering is pleased to be expanding our partnership with Canopy by joining the Pack4Good initiative,' said Rachel Kolbe Semhoun, head of sustainable sourcing and nature initiatives at Kering. 'Avoiding sourcing from vital ecosystems is an important part of our company-wide biodiversity strategy, so collaborating with Canopy to ensure our paper packaging does not impact forests, and working to find low-impact alternatives, will help us reach our ambitious targets.'