SAN JOSE, Calif.--(BUSINESS WIRE)--Sep 10, 2025-- Today, Adobe (Nasdaq:ADBE) announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns. Powered by the Adobe Experience Platform (AEP) Agent Orchestrator, Adobe is also creating an AI platform for businesses to manage and customize agents from Adobe and across third-party ecosystems—ensuring agents can understand context, plan multi-step actions, refine responses and more. AEP, used by many of the world's leading businesses to connect real-time data across their organization, anchors Adobe's offerings in a deep understanding of enterprise data, content and workflows. This provides the foundation for agents to take contextually relevant actions and deliver ROI. This press release features multimedia.