The move came after a Mighty Earth investigation in partnership with Reporter Brasil, the Brazilian nongovernment organization founded by journalists, highlighted links between Sao Paulo manufacturing plants of Brazilian meat processing giants JBS, Marfrig and Minerva and deforestation. Activists have long criticized the environmental footprint of the global meat industry, blaming it for some two-thirds of global biodiversity loss. It has also accused meat processing firms of not delivering on promises to end deforestation in their supply chains.