"Much is still to be confirmed, but the name Jack's is clearly a nod to Tesco's heritage – it will be interesting to see how much more of the Tesco brand is reflected in the new stores. There's no doubt Tesco has the resources, knowledge, marketing team and supplier base to make it a success logistically but as we learn every day, the UK consumer can be fickle and they will ultimately decide whether the venture is a success.''