The ecotainer cold cup was introduced in partnership with Coca-Cola as part of a pilot project at the University of Washington in Seattle. Coke is now working to roll out the cup nationally. "The largest portion of the waste stream at foodservice establishments is organic, totaling 70 percent or more, and we're looking at how to support our customers in managing that waste responsibly," says April Crow, Global Sustainable Packaging Manager for the Coca-Cola Company. "Previously, there were limitations with performance for compostable products, but now there are more solutions in the marketplace. We provided a compostable clear cup for the 2002 Winter Olympics in Salt Lake City, and now we have the ecotainer cold cup – paper cups are the predominant cup in the foodservice industry, so this is a huge step forward." Asean, a newcomer to BPI, manufactures compostable products under three brands, and does private label products as well.