It could potentially use these Best Price stores as pickup and delivery points to service online sales made on Flipkart. Analysts believe that Walmart's investment in Flipkart, whose 34 per cent market share in India's online sales is ahead of rival Amazon's 27 per cent, will boost the Indian e-commerce company's logistical operations and help it move into new areas such as online groceries. Walmart is buying 77 per cent of Flipkart from existing shareholders, including Japan's SoftBank, for USD 14 billion and investing USD 2 billion of fresh equity. Walmart India is a wholly-owned subsidiary of Walmart Stores Inc and offers close to 5,000 items through its cash-and-carry wholesale format.