"The Allstate Reality Rides tour is an innovative, engaging approach to raising awareness about the importance of distraction-free driving," said Sanjay Gupta, executive vice president of marketing, innovation and corporate relations at Allstate Insurance Company. "We'll be going to communities across the country to gain awareness about the dangers of cell phone use and texting behind the wheel. Advocating for driver safety is an important part of Allstate's legacy and this outreach effort will build on our commitment to keep our kids and all drivers safer on the roads."