In addition, it may seem like gross margin on existing businesses has also reduced. However, before you jumped into any conclusion, let me explain on my thoughts: APPS may have been unable to clearly define the breakdown in cost as synergy arises – For example, if T Mobile comes in requesting for an video advertisement to be made (Adcolony) through the digital turbine exchange (Fyber) and the advertisement is shown on a device with SingleTap (Appreciate/Digital Turbine) – how will APPS be breaking down the revenue share allocation? That is why I believe it is harder for APPS to track these revenue breakdown, these revenue sharing and license fee as synergy arises – resulting in the breakdown of a reduction in Gross margin on existing business as well. This was also communicated through the transcript that to grow more, they can no longer track the businesses separately. Next quarter, they will stop tracking the businesses separately.