Amazon's media business is another shining point for the company. Sure it's fun to see Jeff Bezos mingling with the Hollywood crowd and Amazon locking down Oscar nominations, but at-scale Amazon Studios holds the potential to be a major future revenue driver. Amazon noted on its earnings call that it's spending ahead of the value being obtained from video engagement right now, but this is largely to be expected. Over time we will look for engagement to build that should gradually start to cover those initial costs.