Haley most recently spearheaded public relations and marketing operations for Hardee's and Carl's Jr. brands as the chief marketing officer of CKE Restaurants. Prior to joining CKE in 2000, he held senior-level marketing roles at Church's Chicken and Jack in the Box, where he was credited with orchestrating the brand's turnaround following an E. coli outbreak at its restaurants in the 1990s, according to Bloomberg. "(Brad's) award-winning industry experience, history of working collaboratively with franchise operators and innovative approach are the perfect ingredients for the future success of this iconic brand," IHOP President Darren Rebelez said in a statement. DineEquity did not return calls by press time requesting comment on the departure of Kirk Thompson, IHOP's previous chief marketing officer.