ByteDance didn't respond to a request for comment. When it comes to selling to businesses, Illenberger says Meta is starting to benefit from its name change in late 2021. He said that Zuckerberg's rebranding has had a "psychological" impact on some companies who feel more more comfortable purchasing the devices without the tarnish of Facebook's brand and the numerous associated data privacy scandals "Rebranding the company to Meta was a genius move," Illenberger said. "Not because he's claiming the market for his company, but people more and more forget that Meta is in fact Facebook."