Skift Take: Element is not like Residence Inn or Fairfield Inn & Suites in any sense, so we think it has some staying power. During an investor call on March 21, Marriott CEO Arne Sorenson said, "With Element, we have a lifestyle extended stay brand which is a space where Marriott has no brands. We think that as a consequence, this will be a brand that we think will grow quite quickly post merger. We also think Element could be an interesting alternative to some of the housing rental services or shared economy platforms like Airbnrb and some others."