While it will likely start with metropolitan cities, the service provider is prioritising 5G in 17 circles (service areas). The entry of the third service provider will change the dynamics of the industry. Jio and Airtel already have a significant advantage over Vi in terms of coverage and developing their 5G customer bases – by the time Vi launches, the market leaders will have been promoting their 5G services for two-and-a-half years and, it seems, they will have invested further in their 5G networks to enhance coverage and capacity in order to improve the 5G customer experience. As a late entrant, Vi will undoubtedly seek to gain market share by offering its 5G services at lower rates than Jio and Airtel, just at a time when the mobile operators are looking to boost their revenues and return-on-investment opportunities through "tariff repair" (another way of saying price increases).