"I think that's an incredible way for partners to potentially earn more incentives." One of the biggest news items that went under the radar at Nutanix's recent .NEXT virtual conference was the launch of a new distributor partner program. The new Elevate Distributor Partner Program, "is the first tiered distribution incentive program in our industry," that will help channel partners drive more profitability, said Nutanix's channel chief. In an interview with CRN, Alvarez talks about the new distributor partner program, newly enhanced channel rules and regulations, and Nutanix's revamped "perfect" partnership with Supermicro. "Supermicro will now be able to take us into incredible new accounts," Alvarez said.