The new Mountain Dew TVC will be amplified through a robust 360-degree campaign spanning television, digital, outdoor, and social media. Mountain Dew®️ is available in single-serve and multi-serve packs across modern and traditional retail outlets, as well as e-commerce and quick-commerce platforms. The portfolio includes formats such as 400ml at ₹20, 1.25L at ₹50, and 2.25L/2L at ₹90—offering consumers multiple value-led choices without compromising on the trusted experience the brand is known for.