• Fitbit, Inc. (US)Fitbit is a leading player in the global wearable healthcare devices market. The company's leading position is attributed to its high focus on innovation and broad product portfolio. The company focuses on product launches in order to increase its market presence. For instance, in 2019, the company launched Fitbit Charge 4. It also places significant importance on global expansion, which is evident from the firm's expansion in Latin American countries such as Argentina and Peru in 2019. Apart from this, the company has a robust product portfolio with its offerings compatible with both adults and children. It is also supported by its strong distribution channel. Fitbit offers its products through 39,000 retail stores in 100 countries.