Since launching, FINITY has been embraced by exhibitors across Europe. Today, Sony announces that SamFILM the leading operator in Iceland has invested in a FINITY system for their biggest screen. The low total cost of ownership (TCO) and branding support, combined with the straightforward operation of the world's first DCI-compliant projectors that use an innovative array of High Pressure Mercury (HPM) lamps for consistent, bright images, unlocks the potential to offer every drop of movie magic, just as the director intended. Historic Picture House Uckfield, UK, upgrades for the next generation Meanwhile, Sony has also announced a new sale to the historic, independent cinema, The Picture House Uckfield, one of the UK's oldest cinemas, which celebrated its 100 th birthday in 2016. The Picture House Uckfield is upgrading to three new 4K capable systems from Sony's SRX-R510 series to replace an aging DLP system.