And, Ted Schwarz, former President of Sienna Labs, joins the company as President. The new executives bring considerable industry experience to NuFACE. Weinman has a good track record and relationships with top beauty retailers: her "strong understanding of key NuFACE retailers including QVC, Sephora, and ULTA…enable her to identify growth opportunities and further channel development," according to the NuFACE press release about the leadership changes. Before he worked with Sienna Labs, Schwarz was with SkinMedica, Galderma and L'Oréal's La Roche-Posay. "We're thrilled to have Ted and Shawna join the NuFACE team," Tera Peterson, CEO and co-founder of NuFACE, tells the press. "Their impressive background, industry insight and strategic vision make them invaluable assets to the brand, and will be instrumental in the continued, global growth of NuFACE."